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X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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X-PUBLISHED-TTL:PT1H
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TZID:UTC
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TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20220101T000000
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END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20231212T100000
DTEND;TZID=UTC:20231212T120000
DTSTAMP:20260403T201941
CREATED:20231023T142717Z
LAST-MODIFIED:20231023T142717Z
UID:10088135-1702375200-1702382400@investinangus.com
SUMMARY:Online Sales: Improve\, develop & make more money
DESCRIPTION:What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon\, neither or both? This webinar will help you decide. \nWe will cover: \n\nFactors to consider when selling online.\nWhat eCommerce options exist\, and the benefits of each\nDifferences in available eCommerce platforms\nBenefits of automation\nKey items to optimise performance
URL:https://investinangus.com/event/online-sales-improve-develop-make-more-money-26/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231211T180000
DTEND;TZID=UTC:20231211T200000
DTSTAMP:20260403T201941
CREATED:20231023T142630Z
LAST-MODIFIED:20231023T142630Z
UID:10088133-1702317600-1702324800@investinangus.com
SUMMARY:How Artificial Intelligence (AI) can help your business marketing
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will include: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and Dall-E 2)\nAutomating Digital Content for Blogs and Social Media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/how-artificial-intelligence-ai-can-help-your-business-marketing-11/
CATEGORIES:Digital Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231211T140000
DTEND;TZID=UTC:20231211T160000
DTSTAMP:20260403T201941
CREATED:20231023T142545Z
LAST-MODIFIED:20231023T142545Z
UID:10088131-1702303200-1702310400@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-16/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231211T100000
DTEND;TZID=UTC:20231211T120000
DTSTAMP:20260403T201941
CREATED:20231023T142507Z
LAST-MODIFIED:20231023T142507Z
UID:10088129-1702288800-1702296000@investinangus.com
SUMMARY:How to write and develop your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/how-to-write-and-develop-your-business-plan-27/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231208T120000
DTEND;TZID=UTC:20231208T140000
DTSTAMP:20260403T201941
CREATED:20231023T142404Z
LAST-MODIFIED:20231023T142404Z
UID:10088127-1702036800-1702044000@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-19/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231208T093000
DTEND;TZID=UTC:20231208T113000
DTSTAMP:20260403T201941
CREATED:20231023T142321Z
LAST-MODIFIED:20231023T142321Z
UID:10088125-1702027800-1702035000@investinangus.com
SUMMARY:e-Commerce with Shopify
DESCRIPTION:Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar\, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. \nBy the end of this webinar\, you will be able to: \n\nUnderstand the essential features that a website needs to have to sell physical and digital products online\nUnderstand what Shopify is and how to use the features it offers to build a secure and powerful e-Commerce website\nUse the Shopify page builder and work with free themes to get the design and style of your website on-brand\nUnderstand how to manage orders and deliver great customer service\nUnderstand how to launch your new e-Commerce website and ensure all essential building blocks are in place using a pre-launch checklist
URL:https://investinangus.com/event/e-commerce-with-shopify-17/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231207T180000
DTEND;TZID=UTC:20231207T200000
DTSTAMP:20260403T201941
CREATED:20231023T142246Z
LAST-MODIFIED:20231023T142246Z
UID:10088123-1701972000-1701979200@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. \nWe will cover: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-30/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231207T160000
DTEND;TZID=UTC:20231207T180000
DTSTAMP:20260403T201941
CREATED:20231113T131732Z
LAST-MODIFIED:20231113T131732Z
UID:10088192-1701964800-1701972000@investinangus.com
SUMMARY:The Basics of Starting a Business
DESCRIPTION:This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan\, start building a set of SMART Goals\, give thought to business skills development and provide a clear path for steps to launch your business. \nYou will also learn about the key considerations when starting a business and what steps you will need to take from legal\, financial and strategic standpoints. \nBy the end of the webinar\, you will have the information required to start building an action plan and be confident about understanding the next steps.
URL:https://investinangus.com/event/the-basics-of-starting-a-business-5/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231207T110000
DTEND;TZID=UTC:20231207T120000
DTSTAMP:20260403T201941
CREATED:20231123T105934Z
LAST-MODIFIED:20231123T105934Z
UID:10088226-1701946800-1701950400@investinangus.com
SUMMARY:Help Boost International Visitor Numbers and Enhance Experiences
DESCRIPTION:The world is travelling again on a mass scale; international visitor numbers are increasing\, with the recovery of inbound holiday visits to Scotland\, faster than for the UK as whole. \nIs your business ready to capitalise on the return of the international market\, to stand out from the competition and to offer the high-quality experience these visitors expect? \nThe Scottish Tourism Alliance (STA) is partnering with leading\, globally ranked translation and interpreting organisation\, Transatlantic Translations Group (TTG)\, to deliver a free online webinar on using translation and interpreting as a powerful tool to attract international visitors and enhance their experience. \nWhether you’re a hotel or visitor attraction\, a tour operator or destination management organisation\, this webinar is relevant for hospitality and tourism businesses of all types and sizes\, and will debunk the myths\, highlight the tangible benefits and offer accessible and actionable advice related to accessing language solutions now or in the future. \nAs well as hearing how businesses have successfully unlocked the opportunities provided by translation and interpreting\, there will be plenty of opportunities to ask questions\, both anonymously ahead of the event and during the session.
URL:https://investinangus.com/event/help-boost-international-visitor-numbers-and-enhance-experiences/
CATEGORIES:International Trade,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231206T180000
DTEND;TZID=UTC:20231206T200000
DTSTAMP:20260403T201941
CREATED:20231023T142209Z
LAST-MODIFIED:20231023T142209Z
UID:10088121-1701885600-1701892800@investinangus.com
SUMMARY:TikTok and Instagram Reels for business
DESCRIPTION:You might view TikTok as a stream of dance trends and lip-synching videos\, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video.\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business.\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts).\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms.\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms.
URL:https://investinangus.com/event/tiktok-and-instagram-reels-for-business-17/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231206T160000
DTEND;TZID=UTC:20231206T180000
DTSTAMP:20260403T201941
CREATED:20231113T131604Z
LAST-MODIFIED:20231113T131604Z
UID:10088190-1701878400-1701885600@investinangus.com
SUMMARY:Ready\, Steady\, Grow: How to Expand Your Business
DESCRIPTION:Ready to accelerate your business growth but unsure where to begin? \nLook no further than our Ready Steady Grow workshop focused on accelerating business growth. Led by experienced business advisers\, this session is designed to help you identify your growth potential and create a roadmap for success. \nThrough collaborative discussions with like-minded businesses\, you’ll gain new insights\, tools and knowledge to help support your growth plans. You’ll also walk away with a network of fellow business owners to connect with for ongoing support. \nDon’t miss this opportunity to take your business to new heights!
URL:https://investinangus.com/event/ready-steady-grow-how-to-expand-your-business-8/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231206T140000
DTEND;TZID=UTC:20231206T160000
DTSTAMP:20260403T201941
CREATED:20231023T142129Z
LAST-MODIFIED:20231023T142129Z
UID:10088119-1701871200-1701878400@investinangus.com
SUMMARY:Producing engaging online content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nThis session will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/producing-engaging-online-content-28/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231206T120000
DTEND;TZID=UTC:20231206T133000
DTSTAMP:20260403T201941
CREATED:20231120T141924Z
LAST-MODIFIED:20231120T141924Z
UID:10088213-1701864000-1701869400@investinangus.com
SUMMARY:How to build a culture of inclusion
DESCRIPTION:1 billion people worldwide live with a disability and businesses must create inclusive spaces for those living with disabilities and long-term health conditions (many of which are invisible). \nDisability Inclusion Consultant\, Luis Canto E Castro\, outlines how businesses can make their workplaces inclusive for all staff. He’ll also highlight ways they can improve how they engage with disabled clients/customers. \nThrough his lived experiences (being born with a neuromuscular disability requiring 24×7 care) and sharing personal experiences of exclusion and inclusion\, he will cover topics like the Intersectionality of disability\, allyship and provide tangible actions that can be taken towards including those who are often excluded. \nThis approach will also highlight that the principles and insights shared can be applied to all protected characteristics\, including hidden disabilities. \nLuis Canto E Castro is a Diversity & Inclusion Consultant at Mildon\, a consultancy and advisory business. Luis works with businesses to devise diversity and inclusion strategies\, re-engineer processes and systems to minimise the impact of bias and build a culture of inclusion.
URL:https://investinangus.com/event/how-to-build-a-culture-of-inclusion/
CATEGORIES:HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231206T100000
DTEND;TZID=UTC:20231206T120000
DTSTAMP:20260403T201941
CREATED:20231023T141845Z
LAST-MODIFIED:20231023T141845Z
UID:10088117-1701856800-1701864000@investinangus.com
SUMMARY:Build a customer focused business
DESCRIPTION:Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? \nDid you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? \nHaving an effective strategy in place for your business to deliver great customer service is critical for your business. \nWe will cover: \n\nWhy good customer service is critical for business growth\nWhat are the essentials of delivering great customer service and how should this be delivered?\nHow to effectively manage different types of customers and their expectations\nHow\, why\, and when you should measure the service a business delivers\nHow to use the service provided to promote a business and enable growth
URL:https://investinangus.com/event/build-a-customer-focused-business-18/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231205T140000
DTEND;TZID=UTC:20231205T160000
DTSTAMP:20260403T201941
CREATED:20231023T140823Z
LAST-MODIFIED:20231023T140823Z
UID:10088115-1701784800-1701792000@investinangus.com
SUMMARY:The essentials of bookkeeping and what expenses you can claim
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/the-essentials-of-bookkeeping-and-what-expenses-you-can-claim-30/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231205T100000
DTEND;TZID=UTC:20231205T120000
DTSTAMP:20260403T201941
CREATED:20231023T140739Z
LAST-MODIFIED:20231023T140739Z
UID:10088113-1701770400-1701777600@investinangus.com
SUMMARY:Blogging for business
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine rankings\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/blogging-for-business-15/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231204T180000
DTEND;TZID=UTC:20231204T200000
DTSTAMP:20260403T201941
CREATED:20231023T140703Z
LAST-MODIFIED:20231023T140703Z
UID:10088111-1701712800-1701720000@investinangus.com
SUMMARY:Instagram for business
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools.\nBest practice profiles\, and some strategies to help your business stand out from the crowd.\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels.
URL:https://investinangus.com/event/instagram-for-business-5/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231204T140000
DTEND;TZID=UTC:20231204T160000
DTSTAMP:20260403T201941
CREATED:20231023T140626Z
LAST-MODIFIED:20231023T140626Z
UID:10088109-1701698400-1701705600@investinangus.com
SUMMARY:Facebook for business
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy.\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact.\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are.\nUnderstand the power of Facebook advertising\, and other selling options available to you.\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services.\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity.
URL:https://investinangus.com/event/facebook-for-business-3/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231204T100000
DTEND;TZID=UTC:20231204T120000
DTSTAMP:20260403T201942
CREATED:20231023T140316Z
LAST-MODIFIED:20231023T140316Z
UID:10088107-1701684000-1701691200@investinangus.com
SUMMARY:X (Twitter) for business
DESCRIPTION:This webinar will help you develop and hone your social media strategy in order to amplify your marketing using ‘X’. You will gain a deeper understanding of where X fits into your overall plan\, and how it differs from other platforms. \nYou will also learn about: \n\nWhat makes a good X profile (and the options available to you).\nX best practice content and what makes the perfect post.\nSocial Media Dashboards such as Hootsuite to help you manage and integrate your social media accounts and schedule content.\nAdvanced techniques for social listening and pro-actively finding content and customers.\nThe basics of X paid advertising.\nThe benefits of subscribing to “Blue” (and the paid features on offer).
URL:https://investinangus.com/event/x-twitter-for-business-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231201T140000
DTEND;TZID=UTC:20231201T160000
DTSTAMP:20260403T201942
CREATED:20231023T135850Z
LAST-MODIFIED:20231023T135850Z
UID:10088105-1701439200-1701446400@investinangus.com
SUMMARY:Planning & scheduling your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/planning-scheduling-your-online-content-29/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231201T100000
DTEND;TZID=UTC:20231201T120000
DTSTAMP:20260403T201942
CREATED:20231023T135541Z
LAST-MODIFIED:20231023T135541Z
UID:10088103-1701424800-1701432000@investinangus.com
SUMMARY:Video production for social media
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise.\nGet to know the various digital platforms that can be utilised to view and share video content.\nSee what editing apps are available and how to add music and subtitles.
URL:https://investinangus.com/event/video-production-for-social-media-4/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231130T140000
DTEND;TZID=UTC:20231130T160000
DTSTAMP:20260403T201942
CREATED:20231016T083949Z
LAST-MODIFIED:20231016T083949Z
UID:10088086-1701352800-1701360000@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-15/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231130T100000
DTEND;TZID=UTC:20231130T120000
DTSTAMP:20260403T201942
CREATED:20231009T104948Z
LAST-MODIFIED:20231009T104948Z
UID:10088022-1701338400-1701345600@investinangus.com
SUMMARY:Build an effective strategy to grow your business
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/build-an-effective-strategy-to-grow-your-business-19/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231129T130000
DTEND;TZID=UTC:20231129T150000
DTSTAMP:20260403T201942
CREATED:20231009T104904Z
LAST-MODIFIED:20231009T104904Z
UID:10088020-1701262800-1701270000@investinangus.com
SUMMARY:HR – Recruiting\, managing\, and retaining staff
DESCRIPTION:One of the scariest things you can do as a business is take on staff – from hiring\, interviewing\, payroll\, pensions\, contracts\, remote working and more\, it is a minefield for the business owner. \nThis webinar will allow you to have the key information in your possession to take on staff and manage your team. \nTopics covered: \n\nRecruiting\, managing\, and retaining staff\nAttracting and recruiting the best and right people for our business\nOur obligations as employers\nManaging people to stay with us\nMoving on\nDismissal\nRestructure/Redundancy\n\nWe will also look at: \n\nHow in the current climate you can manage staff and teams in a remote environment\, considering their productivity\, efficiency\, and the issues of home working\nHow you can best manage staff to ensure productivity is kept and mental health is supported\nThe impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed
URL:https://investinangus.com/event/hr-recruiting-managing-and-retaining-staff-18/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231129T103000
DTEND;TZID=UTC:20231129T113000
DTSTAMP:20260403T201942
CREATED:20231127T114636Z
LAST-MODIFIED:20231127T114636Z
UID:10088239-1701253800-1701257400@investinangus.com
SUMMARY:Mastering Sustainability Messaging: How to engage ‘Persuadables’ on Climate
DESCRIPTION:Do you struggle to find the words to craft clear and compelling comms on climate? \nKeen to engage new audiences with your sustainability messaging and grow your market share? \nFollowing the landmark report ‘Beyond the Climate Bubble’\, new research by Media Bounty investigates the language\, cultural context\, values and norms of Persuadable communities. \nWe’ll be sharing actionable guidance on developing simpler\, sharper climate-related messages to engage these audiences with your brand. \nWho are ‘The Persuadables’? \nThese are the 69% of the UK that climate-related comms currently fails to reach. \nIn the UK\, roughly 14% of people are already very engaged in climate issues. 17% are not – and won’t be convinced otherwise. \n‘The Persuadables’ are the remaining 69%. This group believes climate change is happening\, but right now they’re not too engaged. \nUnlocking their underlying support for climate issues presents an opportunity for brands to engage an untapped audience with sustainable products – making reaching this group the key to growth for ethical brands. \nMedia Bounty is on a mission to improve the effectiveness of climate-related comms to this group\, to deliver brand growth and drive action on climate.
URL:https://investinangus.com/event/mastering-sustainability-messaging-how-to-engage-persuadables-on-climate/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231129T100000
DTEND;TZID=UTC:20231129T120000
DTSTAMP:20260403T201942
CREATED:20231009T104815Z
LAST-MODIFIED:20231009T104815Z
UID:10088018-1701252000-1701259200@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-20/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231129T093000
DTEND;TZID=UTC:20231129T113000
DTSTAMP:20260403T201942
CREATED:20231120T142038Z
LAST-MODIFIED:20231120T142038Z
UID:10088215-1701250200-1701257400@investinangus.com
SUMMARY:Work Smarter not Harder
DESCRIPTION:Join us as we take a look at the software available to help you get your finances in check\, freeing up your time to take your business to the next level. \nWe’ll have an expert in the field of finance walk us through the benefits of investing in accounting software. Gavin Howie of Work Smarter Solutions will tell us more about the opportunities to automate your processes\, be more organised\, save time\, minimise errors\, get a clearer understanding of your financial health and much more. \nDuring the event there will be networking opportunities for you to meet link minded businesses from across Tayside helping grow your connections. \nAt the event attendees will have the opportunity to book a 1-2-1 session with Gavin giving them the opportunity to discuss specific queries relating to accounting software and their business. These 1-2-1 sessions will take place on 12 December 2023.
URL:https://investinangus.com/event/work-smarter-not-harder/
LOCATION:Dudhope Castle\, Barrack Road\, Dundee\, DD3 6HF
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231128T140000
DTEND;TZID=UTC:20231128T160000
DTSTAMP:20260403T201942
CREATED:20231009T104720Z
LAST-MODIFIED:20231009T104720Z
UID:10088016-1701180000-1701187200@investinangus.com
SUMMARY:The essentials of bookkeeping and what expenses you can claim
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/the-essentials-of-bookkeeping-and-what-expenses-you-can-claim-29/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231127T100000
DTEND;TZID=UTC:20231127T120000
DTSTAMP:20260403T201942
CREATED:20231016T083845Z
LAST-MODIFIED:20231016T083845Z
UID:10088084-1701079200-1701086400@investinangus.com
SUMMARY:An introduction to business websites & what you need to consider
DESCRIPTION:This webinar will take you through all the steps required to design\, build and host a business website. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content\nCreating your brand’s visual identity online\, your site’s blueprint and how you can structure your site map\nWhat’s involved in registering your domain\, maintaining your site content\, and options for hosting it\n\nThis webinar will also offer guidance on when and how to outsource your website development. Covering topics such as choosing a suitable content management system\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-what-you-need-to-consider-29/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231124T100000
DTEND;TZID=UTC:20231124T120000
DTSTAMP:20260403T201942
CREATED:20231016T083755Z
LAST-MODIFIED:20231016T083755Z
UID:10088082-1700820000-1700827200@investinangus.com
SUMMARY:Keep your business safe online
DESCRIPTION:Join us to find out how criminals are targeting small businesses online\, the risks you face\, and what you can do to minimise your exposure to online crime. \nThis webinar includes a number of live demos\, covering the following areas: \n\nWhat are the main online threats to your business?\nThe 5 pillars of prevention (Backup\, Malware prevention\, Securing your hardware\, Passwords & Phishing attacks)\nSimple and practical measures you can implement to protect yourself and your business\nBest practice recovery steps for your business if the worst should happen\n\nAs a result of attending this webinar\, you will gain a deeper understanding of the digital threats facing your business and what you need to do to secure your website\, social media and company data from cyber criminals.
URL:https://investinangus.com/event/keep-your-business-safe-online-8/
CATEGORIES:Business Planning
END:VEVENT
END:VCALENDAR