Invest in Angus

International SEO and social media masterclass
2023-04-11 13:00 - 16:30 UTC
Digital marketing can help your business to attract customers.
This webinar will introduce you to a number of SEO techniques that will help your business to become more visible when expanding into new international markets.
The more visible that your website is to searches, the more likely you will be to generate sales.

Website User Experience – Is your website fit for purpose?
2023-04-11 14:00 - 16:00
Websites should look good and function well, and give your website visitors and customers a positive user experience.
During this webinar, we’ll look at User Experience (UX) and how you can improve it on your website, including:

Understand what User Experience is
A look at some of the key factors, including credibility, value, purpose and more
Hints, tips and tools to help you start improving elements of your website
An overview of tools to help you measure User Experience

LinkedIn for business
2023-04-11 18:00 - 20:00
No longer just an online CV, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance.
You will:

Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.
Learn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.
Understand that content is king on LinkedIn, and we’ll show you how to plan and produce captivating content that enriches your brand.

Producing engaging online content
2023-04-12 10:00 - 12:00
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products.
In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social media and now want to take it a step further, and develop the skills to show your audience that you are a trusted operator in your field.
This session will help you:

Understand what kind of content your customers are looking for
Source, write and deliver that content
Amplify your brand and message and boost engagement online

An Introduction to Self-Employment and Starting your own Business
2023-04-12 14:00 - 16:00 | Monifieth Library, 48 High Street, Monifieth, DD5 4AE
This workshop will be held in person at Monifieth Library, 48 High Street, Monifieth, Dundee,DD5 4AE
The workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information, advice and guidance.
There will also be information on additional services from Business Gateway and details of other workshops and webinars which may be appropriate for you.

How to generate and increase sales
2023-04-12 14:30 - 16:30
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments.
We will cover:

Why a clear understanding of what an ideal customer looks like, and a good understanding of their problems, needs and wants is key to sales success
How to develop your sales platform using digital tools, platforms, and techniques
The different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press
The key phases in prospecting, qualifying, and converting sales prospects
The value of a ‘sales funnel’ and how it can be used to help plan and achieve sales
Why keeping the customers you already have is the best sales strategy of all
The importance of appropriate customer service in retaining customers

An introduction to business websites & what you need to consider
2023-04-13 10:00 - 12:00
This webinar will take you through all the steps required to design, build and host a business website. You will learn about:

The need to determine website objectives
The importance of knowing who your audience is and measuring results
Setting clear calls to action and creating engaging content
Creating your brand’s visual identity online, your site’s blueprint and how you can structure your site map
What’s involved in registering your domain, maintaining your site content, and options for hosting it

This webinar will also offer guidance on when and how to outsource your website development. Covering topics such as choosing a suitable content management system, what to organise first and costing for the work.

The essentials of bookkeeping and what expenses you can claim
2023-04-13 13:00 - 15:00
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session, you will receive a workbook on excel to help you manage and monitor costs and sales.
At the end of this session, you will be able to:

Implement basic bookkeeping skills across your business
Create a profit and loss account
Understand what expenses can and cannot be claimed
Use financial management to increase revenues and profits
Understand capital and revenue costs and how they are treated

TikTok and Instagram Reels for business
2023-04-13 18:00 - 20:00
You might view TikTok as a stream of dance trends and lip-synching videos, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication.
We will cover:

How to optimise your TikTok and Instagram accounts for the best results with video.
How to discover the latest trends on each platform and leverage this to create popular videos for your business.
Ideas for creating content to entertain, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts).
How to increase engagement and reach by paying attention to your videos’ structure, duration, titles and understanding hashtags and algorithms.
The best kit, apps and workflow to create bitesize vertical videos for both platforms.

The Complete Guide to Marketing for Novices
2023-04-13 18:00 - 20:00
This workshop will be held via Zoom. Joining instructions will be sent upon book your free space.
The online workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies.
The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content
Overall, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
This online workshop is aimed at businesses in Dundee, Angus and Perth.

Twitter for business
2023-04-17 10:00 - 12:00
This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, and how it differs from other platforms.
You will also learn about:

What makes a good Twitter profile (and the options available to you).
Twitter best practice content and what makes the perfect tweet.
Dashboards such as Hootsuite to help you manage and integrate your social media accounts and schedule content.
Advanced techniques for social listening and pro-actively finding content and customers.
The basics of Twitter paid advertising.

Facebook for business
2023-04-17 14:00 - 16:00
Get to grips with Facebook – the world’s most popular social networking platform.
In this webinar you will:

Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy.
Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach and impact.
Learn from the stats and data you can get from the system and discover who your most interested customers/clients are.
Understand the power of Facebook advertising, and other selling options available to you.
Discover other business opportunities presented by Facebook, including how to promote and sell products and services.
Be introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity.

Instagram for business
2023-04-17 18:00 - 20:00
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover:

Getting the setup right and benefitting from the available business tools.
Best practice profiles, and some strategies to help your business stand out from the crowd.
The types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.
The various types of content you can post to Instagram, from regular posts to Stories and Reels.

Pinterest for business
2023-04-18 10:00 - 12:00
A commonly used tool for those researching products and services for personal life (clothing ideas, holidays inspiration, cooking alternatives!), but how can it benefit your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest.
During this webinar we’ll help you better understand:

Who is using Pinterest and what are they looking for?
How to setup your business profile
Key features to use within Pinterest
Measuring success and engagement

The Graduate Visa Route - An Update for Scottish Employers
2023-04-18 11:00 - 12:00
The UK Government opened the Graduate Visa route in summer 2021. This route gives certain employers another visa option to help access international talent. Join us to learn more about this route, how it could help you access international talent, and things employers can do to look to the future.
If you’re a Scotland-based small-to-midsized enterprise, TalentScotland can support your business in a number of ways.

The business benefits of running a sustainable business
2023-04-18 14:00 - 16:00
It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits.
We will look at:
Understanding the problem
What is sustainability and why it is important
Innovation
Profiting from being a green business
Embracing a purpose beyond profit
The sustainability triple bottom line
Developing your own green charter
Examples of those practicing this way of growth with remarkable success
Top tips for going green

Google Analytics – Understand how your website performs
2023-04-18 18:00 - 20:00
Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including:

Which marketing channels drive traffic to your site?
What pages are users looking at the most?
What impact does mobile have on your potential customers?

During this webinar, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.

VisitScotland Connect 2023
2023-04-19 09:00 - 2023-04-20 16:00 | P&J Live, East Burn Road, Aberdeen, AB21 9FX, United Kingdom
VisitScotland Connect 2023 will be taking place at the P&J Live Aberdeen on April 19-20, 2023.
VisitScotland is focused on rebuilding international tourism demand and supporting the country’s ambitions to be a leading destination for responsible tourism.
The format for this event will be a new business-to-business travel trade workshop connecting Buyers from around the globe with Scottish tourism businesses, helping to rebuild Scotland’s valuable tourism industry.
Speak to your VisitScotland contact if you are interested in joining this event or use the registration links on the website.

How to protect and manage your intellectual property
2023-04-19 10:00 - 12:00
You have invested time, energy, and money into your project, however, have you protected the innovation?
Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it.
Topics covered include:

What are intellectual assets (IA)?
What is intellectual property (IP)?
How to use IP (in the real world)
Where to get more insight and information

Participants will leave with:

An understanding that all businesses create IA/IP
A framework of knowledge about IP
A little more knowledge about the diverse types of IP
An insight into how to identify, protect and exploit IP/IA
Context of why IP/IA matters
Links to useful learning resources

Tay Cities Clean Growth Website Launch
2023-04-19 10:00 - 14:00
You are invited to take part in the public launch of the www.taycitiescleangrowth.scot website – An online community designed to enable and encourage businesses, industry, academia and others to collaborate, share knowledge and drive low carbon and clean growth innovation, while benefitting the Tay Cities by driving investment to the region. With its central geography, mixed economy and broad base of academic, professional expertise and active developments, Tayside is a great place to exploit this ongoing economic transformation as we address climate change and post Covid recovery.
The Tay Cities Clean Growth website provides an opportunity to represent the mix of clean growth projects not only in the Tay Cities Deal but extending it far beyond to enable inter-project synergies, wider project development, knowledge exchange and R&D collaboration, as well as creating an environment for investor engagement. The website will act as a central platform to facilitate, support, and accelerate clean growth across the Tayside economy.
Come along and hear more about how we aim to create a community that works together and presents the Tay Region’s clean growth opportunities and synergies as a collective Unique Selling Point. Clean Growth in the Tay Cities Region has a special focus on; Sustainable Mobility, Green Agri-tech, Clean Energy, Circular Economy and Data and Digital Solutions.
There will be networking opportunities to meet and talk to project owners from the four focus areas as well as local authority representatives and likeminded attendees. You will also have the opportunity to meet the team at the D’Arcy Thompson Simulator Centre for an overview of their work and the methodologies applied to digitise clients requirements
Eden Campus Tours will be available and can be booked on the day, you will have the opportunity to:

Attend a general outside walking tour providing overall clean growth strategy of the Eden Campus and visit the 1MW Solar PV array.
Visit and walk round our 6.5MW District Heating Network Centre which provide low carbon heat to University buildings, then visit our 1MW Solar PV providing green power to the Campus.

Skilled worker route: How employers can sponsor international talent
2023-04-19 11:00 - 12:00
With most EU and non-EU citizens now subject to the UK immigration system, we invite you to join us as we discuss how the Skilled Worker route can help you to access overseas talent.
As a Scottish based SME, TalentScotland can support your business in a number of ways.

The basics of trading on eBay, Etsy and Amazon Marketplaces
2023-04-19 14:00 - 16:00
As a consumer, you’ve almost certainly purchased online from one of the global marketplaces such as eBay, Etsy or Amazon, so why wouldn’t your customers do the same and buy from you?
We will cover:

Why to sell via a Marketplace, your own website, or both
Choosing the right Marketplace – looking specificly at eBay, Etsy and Amazon

Understanding Profit Margins and how Marketplace fees affect them

An overview of some of the rules and regulations enforced by these platforms
Trading internationally – what’s possible?

You’ll leave with a better understanding of how online marketplaces can help you reach your target audience, which marketplace is best for you, and how to get started selling quickly and easily.

International Micro Agility in E-Commerce
2023-04-20 10:00 - 11:00
The ability of small businesses to navigate the ecommerce world faster than global corporations is increasingly important. Leveraging the power of automation, outsourcing and tech to offer exceptional customer service and personalised marketing. This can play a key role in building loyal brand support, fuelling rapid growth in a competitive space.
This webinar will focus on the use of modern communication tools (email, chat, SMS, social) to deliver segmented and highly personalised marketing and customer service. These tools enable brands to engage with their customers on a more specific and personal level, delivering value and driving repeat revenue.

Get impact & engagement with social media analytics
2023-04-20 10:00 - 12:00
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, impressions, demographics and more, all of which can help towards improving the impact of your posting and targeting.
This webinar will help you understand how to access those metrics, and how to use them to improve your social media delivery.

An update on Right to Work checks
2023-04-20 11:00 - 12:00
Covid-19 right to work measures are ending on 30 September 2022. In this webinar, TalentScotland will look at how employers in Scotland can continue to perform right to work checks after this date.
This webinar is presented by Brodies LLP, TalentScotland’s immigration specialists, and you’ll have the opportunity to have any questions you might have.

How to improve your Google search rankings - Part 1: On page optimisation
2023-04-20 14:00 - 16:00
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, and how to optimise your website as a result.
We will cover:

How search engines work, and the ‘on-page’ factors used to rank your site
Understanding customer search behaviour
Keyword research tools and how to benefit from them
Optimising your website content for search engines

Fife Tourism Talks: Who are our visitors?
2023-04-20 15:30 - 16:30
The Fife Tourism Partnership is hosting a series of webinars on key current issues in the tourism industry.
These free webinars are a great way of hearing from industry experts, case studies from local businesses and a chance to meet other likeminded businesses. All the sessions will be held on Thursday afternoons at 3.30pm, via Teams.
This session we welcome Duncan from 56 Insight who are conducting research on who our current and potential visitors are.

How to start a business: The basics
2023-04-20 18:00 - 20:00
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved.
We will cover:

Personal finance planning – how much do you need to earn?
Researching your market – who your customers are, understanding your competition and what the trends are within your chosen field
Business structure – what are the core business structures? How to decide which is right for you and how to register as a business
Creating your start-up action plan – an outline
Marketing
Pricing
Naming the business
Basic bookkeeping
Forecasting
Financing, banking, insurance, and VAT
Tax

A Guide to Completing your Self-Assessment Tax Return with EQ Chartered Accountants
2023-04-20 18:00 - 20:00
If you are newly self-employed and are required to submit a self-assessment return for the first time or want to better understand the basics of completing your Self-Assessment Tax Return then this workshop is for you.
The session will cover the key dates, the basics about allowable expenses and record keeping, as well as how income tax and National Insurance Contributions are calculated.

Upgrade your business marketing with a CRM system
2023-04-21 09:00 - 11:00
From organising how you reach new customers to tracking the new deals you close, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar, we’ll show you how to connect a CRM to your website, track potential new customers, manage your business activities, nurture your leads and track successful, new business.
By the end of this webinar, you will understand:

What a CRM is, why they’re important and the difference between some of the best CRMs offered to businesses.
How to use HubSpot, a free CRM, for managing contacts, organising sales processes and creating reports.
How to improve your sales and marketing processes by using CRM task management, meeting scheduling and email marketing.
Your legal responsibilities when capturing customer information.
