Invest in Angus

Become a CPD-certified Green Champion
2023-05-09 10:00 - 12:30 UTC
Rising energy costs, the climate emergency and increasing consumer pressure continue to impact businesses and challenge the way they manage their environmental performance.
The good news is Business Energy Scotland’s Green Champions training course has already helped over 4,000 professionals from organisations across Scotland to prepare for this challenge.
And this is your chance to join them. This webinar will pack the entire Green Champions foundation modules into one session and provide you with the skills and knowledge needed to grow a green, profitable businesses.

Skilled worker route: How employers can sponsor international talent
2023-05-09 11:00 - 12:00
With most EU and non-EU citizens now subject to the UK immigration system, we invite you to join us as we discuss how the Skilled Worker route can help you to access overseas talent.
As a Scottish based SME, TalentScotland can support your business in a number of ways.

Google Analytics – Understand how your website performs
2023-05-09 14:00 - 16:00
Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including:

Which marketing channels drive traffic to your site?
What pages are users looking at the most?
What impact does mobile have on your potential customers?

During this webinar, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.

Email marketing for business
2023-05-10 09:00 - 11:00
Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to:

Segment your audiences and target them effectively
Create a quality marketing email and measure its effectiveness
Identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels
Identify the different components of a successful email campaign, including design, HTML v text and other formats
Use reporting and key metrics to make sure your campaigns are successful
Be compliant with legal requirements relating to email communications

Taking charge of your utility strategy
2023-05-10 11:00 - 12:00
From redundancies to reduced hours, rising energy costs continue to have a severe and significant impact on tourism and hospitality businesses.
With limited support available from the UK Government’s new Energy Bill Discount Scheme (EBDS) and a huge number of businesses out of contract, it’s difficult to know what action to take next.
The Scottish Tourism Alliance (STA) is partnering with leading utilities management company, eyebright, to deliver a free online webinar to offer clarity and ultimately empower businesses in the sector to take charge of their energy strategy.
Whether you’re an SME or a large, multi-site business, this event will debunk the myths around utilities management and the new EBDS, highlight opportunities businesses may be missing to save energy, and offer information and advice to confidently make choices about your utility strategy going forwards.
As well as hearing from business owners who are successfully navigating and managing their utilities, there will be plenty of opportunities to ask questions, both anonymously ahead of the event and during the session.

Immigration update for the fishing sector
2023-05-10 11:00 - 12:00
Join us for an immigration update for the fishing sector – what do employers need to know?
Recent changes to the Immigration Rules clarify that seafarers working within a 12-mile radius of the UK shore (also known as UK territorial waters) are subject to immigration control. These changes clarify that most non-British and non-Irish citizens working on vessels within UK territorial waters must have permission to do so before beginning work.

Build a customer focused business
2023-05-10 12:00 - 14:00
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one?
Did you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business?
Having an effective strategy in place for your business to deliver great customer service is critical for your business.
We will cover:

Why good customer service is critical for business growth
What are the essentials of delivering great customer service and how should this be delivered?
How to effectively manage different types of customers and their expectations
How, why, and when you should measure the service a business delivers
How to use the service provided to promote a business and enable growth

Get impact & engagement with social media analytics
2023-05-10 18:00 - 20:00
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, impressions, demographics and more, all of which can help towards improving the impact of your posting and targeting.
This webinar will help you understand how to access those metrics, and how to use them to improve your social media delivery.

Business Finance Viability
2023-05-11 09:30 - 11:30
This interactive webinar is specifically designed for pre-start and early stage business owners, providing a simple yet comprehensive understanding of financial requirements and the health of your business.
Led by experienced advisers, this webinar takes the fear out of finances, providing practical tools and guidance to help you confidently manage your business’s budgeting and forecasting. You’ll learn how to identify the hidden costs of running your business, including the cost of hiring staff, maintaining stock levels, and other crucial expenses.
Through a series of engaging exercises, you’ll gain a deeper understanding of your business’s financial viability, helping you make informed decisions about its future growth and success. Whether you’re a new entrepreneur or have been in business for a couple of years, this webinar is tailored to your needs, providing you with the knowledge and skills to take your business to the next level.

Email Marketing Tools To Enhance Your International E-Commerce
2023-05-11 10:00 - 11:00
Engaging with customers starts by understanding their needs and wants. This webinar offers an approach that empowers businesses to truly connect – and better serve. Gain insight into who your customers are, take actionable steps towards building a lasting relationship. Now is the time to gain clarity on visible success through meaningful connections.
About the presenter
Ben is an example of how one person can build a business on a laptop, from a cupboard, in their spare time: growing this into an international 7 figure business within 3 years. He provides both inspiration and guidance to the next generation of young entrepreneurs who want to see their businesses reach new heights. Recognised in 2019 as one of Scotland’s Emerging Entrepreneurs of the Year, Ben’s prepared to share the recipe for his success with other ambitious Scottish businesses.

Carbon Utilisation Fund
2023-05-11 10:00 - 11:00
Are you developing technologies for the conversion of CO2 into a higher value product in Scotland? Or do you have an industrial site with CO2 emissions that you want to convert to create value?
This webinar explains how the CO2 Utilisation Challenge Fund could help support your move towards commercialisation.

Keep your business safe online
2023-05-11 10:00 - 12:00
Join us to find out how criminals are targeting small businesses online, the risks you face, and what you can do to minimise your exposure to online crime.
This webinar includes a number of live demos, covering the following areas:

What are the main online threats to your business?
The 5 pillars of prevention (Backup, Malware prevention, Securing your hardware, Passwords & Phishing attacks)
Simple and practical measures you can implement to protect yourself and your business
Best practice recovery steps for your business if the worst should happen

As a result of attending this webinar, you will gain a deeper understanding of the digital threats facing your business and what you need to do to secure your website, social media and company data from cyber criminals.

An update on right to work checks
2023-05-11 11:00 - 12:00
Covid-19 right to work measures are ending on 30 September 2022. In this webinar, TalentScotland will look at how employers in Scotland can continue to perform right to work checks after this date.
This webinar is presented by Brodies LLP, TalentScotland’s immigration specialists, and you’ll have the opportunity to have any questions you might have.

TikTok and Instagram Reels for business
2023-05-11 14:00 - 16:00
You might view TikTok as a stream of dance trends and lip-synching videos, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication.
We will cover:

How to optimise your TikTok and Instagram accounts for the best results with video.
How to discover the latest trends on each platform and leverage this to create popular videos for your business.
Ideas for creating content to entertain, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts).
How to increase engagement and reach by paying attention to your videos’ structure, duration, titles and understanding hashtags and algorithms.
The best kit, apps and workflow to create bitesize vertical videos for both platforms.

Build an effective strategy to grow your business
2023-05-12 14:30 - 16:30
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan.
We will look at:

Your business today – identifying your strengths and areas for development
The key pillars of a business and why balancing all areas is essential for success
Personal and business ambitions and using these to guide strategy development
Ansoff’s Matrix as a tool for identifying core growth strategies
The core components of your business delivery
How to develop a methodical, strategic approach to developing your business for future success

After the webinar, you will understand:

How to undertake a balanced review of where your business is that helps identify areas for development
Ansoff’s Matrix and how to use it as a core strategic planning tool
How to create a strategic plan for growing your business

Photography for online business
2023-05-15 10:00 - 12:00
During this webinar you will:

Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms.
See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.

Movement to Ground
2023-05-15 13:00 - 13:30
Stress, anxiety and overwhelm begin with our thoughts but show up as very real physical symptoms. Those physical symptoms then perpetuate the negative spin cycle of the brain response, and we can find ourselves wired, stressed and stuck.
Movement and connecting with our body can help us ‘get out of our heads’ and break the loop. In this session we’ll play with some stretching and a range of nervous system reset tools so you can learn how to downregulate your system and find balance.
The session is suitable for all, no touching of toes or gym gear required.

Instagram for business
2023-05-15 14:00 - 16:00
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover:

Getting the setup right and benefitting from the available business tools.
Best practice profiles, and some strategies to help your business stand out from the crowd.
The types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.
The various types of content you can post to Instagram, from regular posts to Stories and Reels.

Breathe to Ease
2023-05-16 08:30 - 09:00
Our breath is an integral tool in managing the stress response and supporting regulation of the nervous system, a super simple way to help you find calm, ease and space from the crazy demands of your day.
In this session we’ll begin by being curious about our own breath and how it changes when we are stressed, we’ll then play with a couple of breath practices to move us from that fight, flight, freeze state into rest and digest. We’ll focus on bringing a few extra layers into the practices to really affect that shift of the dial.
No prior experience of breathwork is needed and full guidance will be provided, all practices are suitable for all.

e-Commerce with Shopify
2023-05-16 09:00 - 11:00
Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website.
By the end of this webinar, you will be able to:

Understand the essential features that a website needs to have to sell physical and digital products online
Understand what Shopify is and how to use the features it offers to build a secure and powerful e-Commerce website
Use the Shopify page builder and work with free themes to get the design and style of your website on-brand
Understand how to manage orders and deliver great customer service
Understand how to launch your new e-Commerce website and ensure all essential building blocks are in place using a pre-launch checklist

Dutch offshore wind - 2023 update
2023-05-16 10:00 - 11:00
Join us online for a 40 minute update on the Dutch offshore wind industry.
Find out about tenders, dates, new players and technology advances to get ready for 2023 & 2024.

Latest updates on the low cost visa routes
2023-05-16 11:00 - 12:00
There are lots of low-cost visa routes under the UK’s points-based system.
Join TalentScotland for an update on affordable visa options, including the Graduate, High Potential Individual and Youth Mobility routes.

Build your brand and promotional graphics
2023-05-16 12:00 - 14:00
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make more sales.
This session will:

Provide you with a clear understanding of the difference between brands and branding
Help you understand what a brand is
Show you why branding is important
Look at your brand strategy, brand identity and action
Help you learn how to develop your brand’s positioning, character, and purpose to differentiate your business from its competitors
Demonstrate how to set up a brand kit and style guide to ensure consistency across websites, social media, business cards, posters etc.
Teach you how to create simple promotional graphics using a variety of tools including Canva
Highlight a variety of free tools including Google Drive, Hubspot and Mailchimp that can save time and simplify marketing tasks

The low-cost guide to marketing your business
2023-05-16 14:30 - 16:30
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank!
We will look at:

How marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend
Identifying marketing priorities and using these to reshape your business.
The marketing mix as a tool for reviewing how your business plans and delivers its marketing activity
How your marketing activity is delivered successfully and effectively in your business
A series of top tips including the importance of understanding your customers, the core components of a brand, the value of strong and consistent branding, the value of a clear focus and the power of creativity
The many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers, but also looking how this has changed in a world where marketing has moved online
The foundations of effective marketing in a digital age, looking at how your business can grasp new ways of marketing such as social media, web, and digital PR

Mindfulness to Anchor
2023-05-17 08:30 - 09:00
Often when we are caught in states of stress, overwhelm and anxious thoughts we can’t see anything but the cause of our panic. Mindfulness practices and meditation have the sole purpose of connecting us to the present moment. What that really means is we can be aware, even in the grips of a stress response, of what is happening, our thoughts, our bodies, our surroundings, what’s being said etc.
Being able to anchor in the moment creates a separation, a pause, a chance for us to notice that we are not the stress or the anxious thought, and we can respond in a way that supports us as we move into the next moment rather than reacting and likely creating more stress. In this session we’ll play with a couple of mindfulness practices, informal and formal, so you have tools to anchor you as you move through your day.
No prior experience of mindfulness is required and contrary to popular belief you do not need to be able to stop your thoughts.

How to improve your Google search rankings - Part 1: On page optimisation
2023-05-17 10:00 - 12:00
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, and how to optimise your website as a result.
We will cover:

How search engines work, and the ‘on-page’ factors used to rank your site
Understanding customer search behaviour
Keyword research tools and how to benefit from them
Optimising your website content for search engines

Scale-Up Visa Routes: Latest Updates
2023-05-17 11:00 - 12:00
The government has recently introduced the Scale-Up visa route, which gives certain employers another visa option to help access international talent.
Join us to learn more about this new route and how it could help you access international talent.

Feel the fear and do it anyway - Creating a leadership legacy
2023-05-17 12:00 - 13:00
In this interactive session, career and leadership experts Katy Morrison and Laurie Macpherson will support you to examine and design your own ideas around leadership.
You will explore:

The impact that you have as a leader currently
How to design the legacy you would like to create for the future
You will leave with practical takeaways and have a chance to ask questions.

How to build a digital marketing plan
2023-05-17 14:00 - 16:00
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals.
We will cover:

The importance of planning your digital marketing activities
Building your plan around a simple framework
Conducting a situational analysis (and understanding Customers and Competitors)
Developing your brand and tone of voice
Planning your Content strategy
Prioritising digital channels
Evaluating your Digital Marketing efforts

Mindful Movement
2023-05-18 08:30 - 09:00
Gentle mindful movement to ease you into your day. Start your day connecting to your body and breath, paying attention to how you feel and what you need from the day.
Morning movement stretches out the kinks and tension that settle in overnight, we can find space and ease in the body which eases the mind too. An early dose of movement also helps to energise us, improves clarity and focus, giving us a helping hand towards a great day. Instead of starting your day harried and tense take a moment to breathe and steady yourself.
The session is suitable for all, no touching of toes or gym gear required.
