Invest in Angus

Build an effective strategy to grow your business
2023-05-12 14:30 - 16:30 UTC
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan.
We will look at:

Your business today – identifying your strengths and areas for development
The key pillars of a business and why balancing all areas is essential for success
Personal and business ambitions and using these to guide strategy development
Ansoff’s Matrix as a tool for identifying core growth strategies
The core components of your business delivery
How to develop a methodical, strategic approach to developing your business for future success

After the webinar, you will understand:

How to undertake a balanced review of where your business is that helps identify areas for development
Ansoff’s Matrix and how to use it as a core strategic planning tool
How to create a strategic plan for growing your business

Photography for online business
2023-05-15 10:00 - 12:00
During this webinar you will:

Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms.
See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.

Movement to Ground
2023-05-15 13:00 - 13:30
Stress, anxiety and overwhelm begin with our thoughts but show up as very real physical symptoms. Those physical symptoms then perpetuate the negative spin cycle of the brain response, and we can find ourselves wired, stressed and stuck.
Movement and connecting with our body can help us ‘get out of our heads’ and break the loop. In this session we’ll play with some stretching and a range of nervous system reset tools so you can learn how to downregulate your system and find balance.
The session is suitable for all, no touching of toes or gym gear required.

Instagram for business
2023-05-15 14:00 - 16:00
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover:

Getting the setup right and benefitting from the available business tools.
Best practice profiles, and some strategies to help your business stand out from the crowd.
The types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.
The various types of content you can post to Instagram, from regular posts to Stories and Reels.

Breathe to Ease
2023-05-16 08:30 - 09:00
Our breath is an integral tool in managing the stress response and supporting regulation of the nervous system, a super simple way to help you find calm, ease and space from the crazy demands of your day.
In this session we’ll begin by being curious about our own breath and how it changes when we are stressed, we’ll then play with a couple of breath practices to move us from that fight, flight, freeze state into rest and digest. We’ll focus on bringing a few extra layers into the practices to really affect that shift of the dial.
No prior experience of breathwork is needed and full guidance will be provided, all practices are suitable for all.

e-Commerce with Shopify
2023-05-16 09:00 - 11:00
Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website.
By the end of this webinar, you will be able to:

Understand the essential features that a website needs to have to sell physical and digital products online
Understand what Shopify is and how to use the features it offers to build a secure and powerful e-Commerce website
Use the Shopify page builder and work with free themes to get the design and style of your website on-brand
Understand how to manage orders and deliver great customer service
Understand how to launch your new e-Commerce website and ensure all essential building blocks are in place using a pre-launch checklist

Dutch offshore wind - 2023 update
2023-05-16 10:00 - 11:00
Join us online for a 40 minute update on the Dutch offshore wind industry.
Find out about tenders, dates, new players and technology advances to get ready for 2023 & 2024.

Latest updates on the low cost visa routes
2023-05-16 11:00 - 12:00
There are lots of low-cost visa routes under the UK’s points-based system.
Join TalentScotland for an update on affordable visa options, including the Graduate, High Potential Individual and Youth Mobility routes.

Build your brand and promotional graphics
2023-05-16 12:00 - 14:00
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make more sales.
This session will:

Provide you with a clear understanding of the difference between brands and branding
Help you understand what a brand is
Show you why branding is important
Look at your brand strategy, brand identity and action
Help you learn how to develop your brand’s positioning, character, and purpose to differentiate your business from its competitors
Demonstrate how to set up a brand kit and style guide to ensure consistency across websites, social media, business cards, posters etc.
Teach you how to create simple promotional graphics using a variety of tools including Canva
Highlight a variety of free tools including Google Drive, Hubspot and Mailchimp that can save time and simplify marketing tasks

The low-cost guide to marketing your business
2023-05-16 14:30 - 16:30
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank!
We will look at:

How marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend
Identifying marketing priorities and using these to reshape your business.
The marketing mix as a tool for reviewing how your business plans and delivers its marketing activity
How your marketing activity is delivered successfully and effectively in your business
A series of top tips including the importance of understanding your customers, the core components of a brand, the value of strong and consistent branding, the value of a clear focus and the power of creativity
The many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers, but also looking how this has changed in a world where marketing has moved online
The foundations of effective marketing in a digital age, looking at how your business can grasp new ways of marketing such as social media, web, and digital PR

Mindfulness to Anchor
2023-05-17 08:30 - 09:00
Often when we are caught in states of stress, overwhelm and anxious thoughts we can’t see anything but the cause of our panic. Mindfulness practices and meditation have the sole purpose of connecting us to the present moment. What that really means is we can be aware, even in the grips of a stress response, of what is happening, our thoughts, our bodies, our surroundings, what’s being said etc.
Being able to anchor in the moment creates a separation, a pause, a chance for us to notice that we are not the stress or the anxious thought, and we can respond in a way that supports us as we move into the next moment rather than reacting and likely creating more stress. In this session we’ll play with a couple of mindfulness practices, informal and formal, so you have tools to anchor you as you move through your day.
No prior experience of mindfulness is required and contrary to popular belief you do not need to be able to stop your thoughts.

How to improve your Google search rankings - Part 1: On page optimisation
2023-05-17 10:00 - 12:00
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, and how to optimise your website as a result.
We will cover:

How search engines work, and the ‘on-page’ factors used to rank your site
Understanding customer search behaviour
Keyword research tools and how to benefit from them
Optimising your website content for search engines

Scale-Up Visa Routes: Latest Updates
2023-05-17 11:00 - 12:00
The government has recently introduced the Scale-Up visa route, which gives certain employers another visa option to help access international talent.
Join us to learn more about this new route and how it could help you access international talent.

Feel the fear and do it anyway - Creating a leadership legacy
2023-05-17 12:00 - 13:00
In this interactive session, career and leadership experts Katy Morrison and Laurie Macpherson will support you to examine and design your own ideas around leadership.
You will explore:

The impact that you have as a leader currently
How to design the legacy you would like to create for the future
You will leave with practical takeaways and have a chance to ask questions.

How to build a digital marketing plan
2023-05-17 14:00 - 16:00
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals.
We will cover:

The importance of planning your digital marketing activities
Building your plan around a simple framework
Conducting a situational analysis (and understanding Customers and Competitors)
Developing your brand and tone of voice
Planning your Content strategy
Prioritising digital channels
Evaluating your Digital Marketing efforts

Mindful Movement
2023-05-18 08:30 - 09:00
Gentle mindful movement to ease you into your day. Start your day connecting to your body and breath, paying attention to how you feel and what you need from the day.
Morning movement stretches out the kinks and tension that settle in overnight, we can find space and ease in the body which eases the mind too. An early dose of movement also helps to energise us, improves clarity and focus, giving us a helping hand towards a great day. Instead of starting your day harried and tense take a moment to breathe and steady yourself.
The session is suitable for all, no touching of toes or gym gear required.

How to write and develop your business plan
2023-05-18 14:00 - 16:00
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant, and how you can develop a business plan to meet your needs.
We will:

Provide a structure for a business plan
Review each section of what should be included within the business plan
Explain when and how to use a business plan
Explore the connections (and importance) between the words and the numbers
Look at how to identify and manage cashflow within the business planning process

Fife Tourism Talks: Youth Development - inspiring the next generation
2023-05-18 15:30 - 16:30
The Fife Tourism Partnership is hosting a series of webinars on key current issues in the tourism industry.
These free webinars are a great way of hearing from industry experts, case studies from local businesses and a chance to meet other likeminded businesses. All the sessions will be held on Thursday afternoons at 3.30pm, via Teams.
This session welcomes Amanda Liddle from DYW Fife to chat about inspiring the next generation about careers in tourism.

Move, Breathe, Be Mindful
2023-05-19 13:00 - 13:30
Closing the week with a combination session incorporating elements from each session of the prior week. Move, breathe and be mindful, finding ease in your body and mind, setting you up for a wonderful weekend.
The session is suitable for all, no touching of toes or gym gear required, and no prior experience of breathwork or mindfulness needed.

Utili-Tay Launch Party
2023-05-19 13:00 - 16:00
As a valued customer, connection, supplier and friend to Utili-Tay we would like to invite you to celebrate with us at our official launch party.
It has been a busy time behind the scenes, we have been creating our “Carbon Hub” where we can demonstrate and share our NEW and extended product range that will support businesses to reduce energy consumption.
You will also be among the first people to see our NEW website…. thanks to Amanda and Ross at Due North Creatives. We hope you like it as much as we do!
We are delighted to be joined by the founding partners and creator of our NEW carbon monitoring product, they operate all over the world and will share how the technology works and what it means to Utili-Tays clients.
John Thomson from DC Thomson will be sharing why Net Zero is a key focus for the business, the journey they have been on to research the market place on the best solutions for the range of premises they have. Utili-Tay are delighted to be supporting them on the road to NetZero.
Our partners at Everflow will share tip tips for reducing water consumption and ways to maximise water efficiency. Water can be the forgotten utility cost for a business but it is still a cost that you can directly impact.
Utili-Tay believes it has a responsibility to support charities and communities to this end they donate time, expertise and money on a quarterly basis to a nominated charity. We are delighted to introduce you to TCCL and 58 Bonnygate to share the amazing work they do across Tayside and Fife for families faced with child cancer and leukaemia.
Our technology, support and information is only part of the solutions we also need to focus on the culture and mindset within the business, we have invited Jamie from YMindset to share his top tips on gaining employee and executive commitment and changing behaviours.
Once the official event finishes you are welcome to stay and network.

How to generate and increase sales
2023-05-19 14:30 - 16:30
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments.
We will cover:

Why a clear understanding of what an ideal customer looks like, and a good understanding of their problems, needs and wants is key to sales success
How to develop your sales platform using digital tools, platforms, and techniques
The different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press
The key phases in prospecting, qualifying, and converting sales prospects
The value of a ‘sales funnel’ and how it can be used to help plan and achieve sales
Why keeping the customers you already have is the best sales strategy of all
The importance of appropriate customer service in retaining customers

The essentials of bookkeeping and what expenses you can claim
2023-05-22 14:00 - 16:00
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session, you will receive a workbook on excel to help you manage and monitor costs and sales.
At the end of this session, you will be able to:

Implement basic bookkeeping skills across your business
Create a profit and loss account
Understand what expenses can and cannot be claimed
Use financial management to increase revenues and profits
Understand capital and revenue costs and how they are treated

The basics of trading on eBay, Etsy and Amazon Marketplaces
2023-05-23 10:00 - 12:00
As a consumer, you’ve almost certainly purchased online from one of the global marketplaces such as eBay, Etsy or Amazon, so why wouldn’t your customers do the same and buy from you?
We will cover:

Why to sell via a Marketplace, your own website, or both
Choosing the right Marketplace – looking specificly at eBay, Etsy and Amazon

Understanding Profit Margins and how Marketplace fees affect them

An overview of some of the rules and regulations enforced by these platforms
Trading internationally – what’s possible?

You’ll leave with a better understanding of how online marketplaces can help you reach your target audience, which marketplace is best for you, and how to get started selling quickly and easily.

The business benefits of running a sustainable business
2023-05-23 14:00 - 16:00
It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits.
We will look at:
Understanding the problem
What is sustainability and why it is important
Innovation
Profiting from being a green business
Embracing a purpose beyond profit
The sustainability triple bottom line
Developing your own green charter
Examples of those practicing this way of growth with remarkable success
Top tips for going green

How Artificial Intelligence (AI) can help your business marketing
2023-05-23 18:00 - 20:00
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities.
This webinar will include:

What is Artificial Intelligence
Current AI tools and systems to use right now (including ChatGPT and Dall-E 2)
Automating Digital Content for Blogs and Social Media
Using AI for business strategy and customer profiling
The pros and cons of AI for small businesses

This webinar will help you understand how you can integrate AI into your existing marketing, looking at the potential consequences (good and bad) of Artificial Intelligence, and its impact on small businesses and their customers.

How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
2023-05-24 10:00 - 12:00
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool.
We will cover:

How to block or control what websites are allowed to ‘index’
The importance of a fast loading mobile website
How security and usability influence Google
What “off-page” optimisation means, and tactics to generate back-links
The importance of Local SEO, and why a “Google Business Profile” is vital

Strategies to Grow your Business
2023-05-24 13:00 - 15:00 | Old & Abbey Church, West Abbey Street, Arbroath, DD11 1EQ
Ready to take your business to the next level?
Join us for a masterclass from expert consultant, Alastair Donald, of The Consultancy Network. This session is designed to support businesses across Tayside in achieving their growth ambitions.
Alastair will provide valuable insights, and you’ll have the opportunity to expand your network during the event. This event is suitable for businesses of all sizes and sectors, so don’t miss the chance to invest in your business’s success.

Online Sales: Improve, develop & make more money
2023-05-24 14:00 - 16:00
What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both? This webinar will help you decide.
We will cover:

Factors to consider when selling online.
What eCommerce options exist, and the benefits of each
Differences in available eCommerce platforms
Benefits of automation
Key items to optimise performance

How to start a business: The basics
2023-05-24 18:00 - 20:00
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved.
We will cover:

Personal finance planning – how much do you need to earn?
Researching your market – who your customers are, understanding your competition and what the trends are within your chosen field
Business structure – what are the core business structures? How to decide which is right for you and how to register as a business
Creating your start-up action plan – an outline
Marketing
Pricing
Naming the business
Basic bookkeeping
Forecasting
Financing, banking, insurance, and VAT
Tax

Build your ecommerce sales on Amazon
2023-05-25 10:00 - 11:00
With more than 80% of UK online customers using Amazon, all product-based businesses need to control how their brand appears on the channel.
In this webinar, we look at the critical points to help you grow a successful brand on Amazon, both at home and across global marketplaces.
