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X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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TZID:UTC
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TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20240101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250325T140000
DTEND;TZID=UTC:20250325T160000
DTSTAMP:20260404T062206
CREATED:20250203T093813Z
LAST-MODIFIED:20250203T093813Z
UID:10090673-1742911200-1742918400@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook-11/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250326T090000
DTEND;TZID=UTC:20250326T190000
DTSTAMP:20260404T062206
CREATED:20250203T100741Z
LAST-MODIFIED:20250203T100741Z
UID:10090700-1742979600-1743015600@investinangus.com
SUMMARY:Clean Heat 2025
DESCRIPTION:The Clean Heat event is dedicated to the delivery of clean\, renewable heat to buildings in Scotland. It brings together public\, private\, and third-sector organisations to share their knowledge and expertise of the sector. \nIts purpose is to generate interest in the clean heat supply chain by showcasing the opportunities that exist within it. \nThe event will also address the barriers to Scotland’s heat decarbonisation targets and look at how we can overcome them. \nWe’re looking for a broad range of attendees\, including: \n\nSmall and medium-sized enterprises that are already in\, or looking to enter\, the clean heat supply chain and are based in Scotland\nLocal authorities\nNew-build developers\nKey industry organisations\nInvestors\nAcademics\, innovation centres\, and Catapults\nUtility providers\nFirst mover organisations – registered social landlords\, public sector bodies\, private landlords\, and social housing organisations
URL:https://investinangus.com/event/clean-heat-2025/
LOCATION:DoubleTree by Hilton Hotel Glasgow Central\, 36 Cambridge Street\, Glasgow\, G2 3HN
CATEGORIES:Energy,Green Economy,Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250326T100000
DTEND;TZID=UTC:20250326T120000
DTSTAMP:20260404T062206
CREATED:20250203T093912Z
LAST-MODIFIED:20250203T093912Z
UID:10090675-1742983200-1742990400@investinangus.com
SUMMARY:Delivering profit to drive growth
DESCRIPTION:The course covers financial analysis\, strategic decision-making\, resource allocation\, and the role of innovation and scalability in leveraging profit for long-term success. \nWe will cover: \n\nGetting to know your financials\nControlling growth\nImproving decision making\nOpportunities\nCash is king\nControlling change\nPricing strategies for maximum profit\nMeasuring profit
URL:https://investinangus.com/event/delivering-profit-to-drive-growth-13/
CATEGORIES:Business Planning,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250326T130000
DTEND;TZID=UTC:20250326T150000
DTSTAMP:20260404T062206
CREATED:20250203T094009Z
LAST-MODIFIED:20250203T094009Z
UID:10090677-1742994000-1743001200@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-15/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250327T100000
DTEND;TZID=UTC:20250327T120000
DTSTAMP:20260404T062206
CREATED:20250203T094059Z
LAST-MODIFIED:20250203T094059Z
UID:10090679-1743069600-1743076800@investinangus.com
SUMMARY:Ready\, Steady\, Grow: How to Expand Your Business
DESCRIPTION:Ready to accelerate your business growth but unsure where to begin? \nLook no further than our Ready Steady Grow workshop focused on accelerating business growth. Led by experienced business advisers\, this session is designed to help you identify your growth potential and create a roadmap for success. \nThrough collaborative discussions with like-minded businesses\, you’ll gain new insights\, tools and knowledge to help support your growth plans. You’ll also walk away with a network of fellow business owners to connect with for ongoing support.
URL:https://investinangus.com/event/ready-steady-grow-how-to-expand-your-business-22/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250327T100000
DTEND;TZID=UTC:20250327T120000
DTSTAMP:20260404T062206
CREATED:20250203T094148Z
LAST-MODIFIED:20250203T094148Z
UID:10090681-1743069600-1743076800@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-14/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250327T100000
DTEND;TZID=UTC:20250327T123000
DTSTAMP:20260404T062206
CREATED:20250203T100833Z
LAST-MODIFIED:20250203T100833Z
UID:10090702-1743069600-1743078600@investinangus.com
SUMMARY:The Employee Ownership Transition: A Deep Dive
DESCRIPTION:Are you considering employee ownership as a succession plan for your business? Take a deep dive into the process of selling to an Employee Ownership Trust (EOT)? \nAimed at business owners considering employee ownership as a succession option\, this interactive online workshop will cover topics that are fundamental to every employee ownership transition.
URL:https://investinangus.com/event/the-employee-ownership-transition-a-deep-dive-4/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250327T113000
DTEND;TZID=UTC:20250327T130000
DTSTAMP:20260404T062206
CREATED:20250217T112520Z
LAST-MODIFIED:20250217T112520Z
UID:10090748-1743075000-1743080400@investinangus.com
SUMMARY:Bookkeeping and Cloud Accounting Basics
DESCRIPTION:Join us to learn more about the basics of bookkeeping and what information and records you need to keep in order be compliant. \nDuring this session we’ll walk you through: \n* Setting up your business accounts\, discussing some of the methods you could use\n* Business banking\n* Recording transactions and sales\n* Income and expenditure\n* Keeping receipts and storing data\n* Mileage and travel expenses\n* What you can and cannot claim\n* Types of reports.\n* Finding an accountant/bookkeeper or DIY\n* Preparing and submitting your own self assessment at the end of the year \nThere will be plenty of opportunities for you to ask questions during this interaction session which will be led by both Kirsteen Hardie\, GrowBiz Finance Manager and Rebecca Mackellar\, a GrowBiz client\, who is a bookkeeper. Kirsteen and Rebecca support clients to make informed choices about the most suitable way to track their business accounts. \nBy the end of the session you’ll feel much clearer about what records you need to keep and perhaps you’ll have decided the best way to keep and manage your records which might include the use of Cloud Accounting Software.
URL:https://investinangus.com/event/bookkeeping-and-cloud-accounting-basics/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250327T130000
DTEND;TZID=UTC:20250327T150000
DTSTAMP:20260404T062206
CREATED:20250203T094236Z
LAST-MODIFIED:20250203T094236Z
UID:10090683-1743080400-1743087600@investinangus.com
SUMMARY:Finding\, keeping and looking after your staff
DESCRIPTION:One of the most daunting challenges a business can face is the process of hiring employees\, interviewing\, payroll\, pensions\, contracts\, remote working and more\, it is a minefield for the business owner. \nThis webinar will allow you to have the key information in your possession to take on staff and look after your team. \nWe’ll cover: \n\nFinding\, keeping and looking after your staff\nAttracting and recruiting the best people for your business\nYour obligations as employers\nHow to retain staff members\nMoving on\nDismissal\nRestructure/Redundancy\n\nWe will also look at: \n\nHow in the current climate you can manage staff and teams in a remote environment\, considering their productivity\, efficiency\, and the issues of home working\nHow you can best manage staff to ensure productivity is kept and mental health is supported\nThe impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed
URL:https://investinangus.com/event/finding-keeping-and-looking-after-your-staff-11/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250328T100000
DTEND;TZID=UTC:20250328T123000
DTSTAMP:20260404T062206
CREATED:20250307T090505Z
LAST-MODIFIED:20250307T090505Z
UID:10090819-1743156000-1743165000@investinangus.com
SUMMARY:Become a CPD-certified Green Champion
DESCRIPTION:Rising energy costs\, the climate emergency and increasing consumer pressure continue to impact businesses and challenge the way they manage their environmental performance. \nThe good news is Business Energy Scotland’s Green Champions training course has already helped over 4\,000 professionals from organisations across Scotland to prepare for this challenge. \nAnd this is your chance to join them. This webinar will pack the entire Green Champions foundation modules into one session and provide you with the skills and knowledge needed to grow a green\, profitable business.
URL:https://investinangus.com/event/become-a-cpd-certified-green-champion-6/
CATEGORIES:Green Economy,Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250328T140000
DTEND;TZID=UTC:20250328T160000
DTSTAMP:20260404T062206
CREATED:20250203T094424Z
LAST-MODIFIED:20250203T094424Z
UID:10090687-1743170400-1743177600@investinangus.com
SUMMARY:Social media essentials: TikTok and Instagram Reels
DESCRIPTION:TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos\, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts)\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms
URL:https://investinangus.com/event/social-media-essentials-tiktok-and-instagram-reels-12/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250331T100000
DTEND;TZID=UTC:20250331T153000
DTSTAMP:20260404T062206
CREATED:20250307T091222Z
LAST-MODIFIED:20250307T091222Z
UID:10090825-1743415200-1743435000@investinangus.com
SUMMARY:Horizon Europe & International Low Carbon Research & Innovation Funding
DESCRIPTION:Join us at our Glasgow workshop and learn about the range of funding available to support research and innovation in the critical growth areas of energy and low carbon. \nWe can help you understand the unique benefits that Horizon Europe and other international programmes can offer. \nInternational funding programmes we’ll cover include: \n\nHorizon Europe including low carbon and energy calls and EIC Pathfinder and Accelerator\nClean Energy Transition Partnership\nGlobal Business Innovation Programme\nEureka Eurostars\n\nOur workshop will: \n\nProvide an overview of the unpublished 2025 energy and low carbon funding opportunities in Horizon Europe and give details of other international funding programmes and grants\nOffer top tips and shared experiences from previously successful applicants and evaluators\nInclude a dedicated pitching session so that you can share your project ideas and expertise\nHelp you find support that’s available to you and your Scottish company\nIntroduce you to other organisations similar to yours – either those developing applications or in need of a partner\n\nWho should join? \nThis workshop is of interest to innovative companies\, universities\, research bodies\, and public sector organisations that are planning\, supporting or interested in the available funding opportunities for energy and low carbon research and innovation projects.
URL:https://investinangus.com/event/horizon-europe-international-low-carbon-research-innovation-funding-2/
LOCATION:Hilton Glasgow\, 1 William Street\, Glasgow\, G3 8HT
CATEGORIES:Energy,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250331T140000
DTEND;TZID=UTC:20250331T150000
DTSTAMP:20260404T062206
CREATED:20250217T110153Z
LAST-MODIFIED:20250217T110153Z
UID:10090733-1743429600-1743433200@investinangus.com
SUMMARY:Innovation\, Culture and a Growth Mindset
DESCRIPTION:This 60-minute webinar for business leaders could transform the way you approach workplace innovation. \nThe global operating environment is currently one of volatility\, uncertainty\, complexity\, and ambiguity (VUCA). To remain competitive and thrive in this world\, businesses have no option but to prioritise innovation. Not simply in terms of the products or services they offer\, but in their culture. \nThis masterclass will be delivered by the Conference Board. The speaker is John Metselaar Professor ‘Leading and Living Innovation’\, Solvay Brussels School of Economics Belgium. \nThe masterclass will Introduce an integrated framework to organise for this. Introduce a “Generative Leadership” framework to get us (re-)grounded on the fundamentals what leaders DO (or should do). \nThis covers: \nEnvisioning (purpose\, objectives\, goals\, strategy)\,\nEnabling to Execute (“execution is the only strategy the consumer ever sees)\, and\nEngaging and Empowering (motivating your people\, teams\, and organisation toward a desired culture). \nAs Innovation is a human team sport culture\, often is the most difficult element for leaders to get a handle on – as it deals with human emotions. In order to be able to effectively “own” culture (and not just delegate to HR) Generative Leaders need to internalise not only what they do\, but also who they ARE (or should be). \nExplore applying the trinity of:- \nMind (a Growth Mindset)\,\nHeart (Authenticity behind Vulnerability)\, and\nGut (through Psychological Safety) to your leadership toolkit.
URL:https://investinangus.com/event/innovation-culture-and-a-growth-mindset/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250401T100000
DTEND;TZID=UTC:20250401T120000
DTSTAMP:20260404T062206
CREATED:20250318T163442Z
LAST-MODIFIED:20250318T163442Z
UID:10090854-1743501600-1743508800@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding customers and competitors)\nDeveloping your brand and tone of voice\nPlanning your content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-38/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250401T140000
DTEND;TZID=UTC:20250401T160000
DTSTAMP:20260404T062206
CREATED:20250318T163524Z
LAST-MODIFIED:20250318T163524Z
UID:10090856-1743516000-1743523200@investinangus.com
SUMMARY:An introduction to business websites
DESCRIPTION:This webinar will take you through all the steps required to design\, build and host a business website. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content\nCreating your brand’s visual identity online\, your site’s blueprint and how you can structure your site map\nWhat’s involved in registering your domain\, maintaining your site content\, and options for hosting it\n\nThis webinar will also offer guidance on when and how to outsource your website development\, covering topics such as choosing a suitable content management system\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-8/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250402T100000
DTEND;TZID=UTC:20250402T120000
DTSTAMP:20260404T062206
CREATED:20250318T163605Z
LAST-MODIFIED:20250318T163605Z
UID:10090858-1743588000-1743595200@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-15/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250403T100000
DTEND;TZID=UTC:20250403T120000
DTSTAMP:20260404T062206
CREATED:20250318T163659Z
LAST-MODIFIED:20250318T163719Z
UID:10090860-1743674400-1743681600@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses-13/
CATEGORIES:Business Planning,Digital Marketing,Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250403T140000
DTEND;TZID=UTC:20250403T160000
DTSTAMP:20260404T062206
CREATED:20250318T163759Z
LAST-MODIFIED:20250318T163759Z
UID:10090863-1743688800-1743696000@investinangus.com
SUMMARY:Social media essentials: LinkedIn
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. \nDuring this webinar\, you will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand
URL:https://investinangus.com/event/social-media-essentials-linkedin-9/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250408T100000
DTEND;TZID=UTC:20250408T120000
DTSTAMP:20260404T062206
CREATED:20250318T163838Z
LAST-MODIFIED:20250318T163838Z
UID:10090865-1744106400-1744113600@investinangus.com
SUMMARY:An introduction to business strategy
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/an-introduction-to-business-strategy-13/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250408T180000
DTEND;TZID=UTC:20250408T200000
DTSTAMP:20260404T062206
CREATED:20250318T163921Z
LAST-MODIFIED:20250318T163921Z
UID:10090867-1744135200-1744142400@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, we are here to support you and help you decide if this is the right path for you. \nWe will cover: \n\nPersonal finance\nPlanning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-60/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250409T080000
DTEND;TZID=UTC:20250409T093000
DTSTAMP:20260404T062206
CREATED:20250403T102849Z
LAST-MODIFIED:20250403T102849Z
UID:10090951-1744185600-1744191000@investinangus.com
SUMMARY:Digital Storytelling: Content Driven Commerce
DESCRIPTION:The University of Dundee School of Business has partnered with Scottish Marketers\, SB Global Legal and The Circle for our next business breakfast session focused on Digital Storytelling: Content Driven Commerce. \nWith consumer expectations at an all-time high\, the lines between content\, commerce\, and technology continue to blur. \nJoin us as we explore how brands can create seamless digital experiences that drive engagement\, conversion\, and loyalty. Experts from eCommerce\, app development\, and media will discuss how technology\, storytelling\, and user experience shape the future of digital commerce.
URL:https://investinangus.com/event/digital-storytelling-content-driven-commerce/
LOCATION:The Circle\, Dunhope Castle\, Dundee\, DD3 6HF
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250409T100000
DTEND;TZID=UTC:20250409T120000
DTSTAMP:20260404T062206
CREATED:20250318T164001Z
LAST-MODIFIED:20250318T164001Z
UID:10090869-1744192800-1744200000@investinangus.com
SUMMARY:Bookkeeping essentials
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/bookkeeping-essentials-22/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250409T130000
DTEND;TZID=UTC:20250409T150000
DTSTAMP:20260404T062206
CREATED:20250318T164048Z
LAST-MODIFIED:20250318T164048Z
UID:10090871-1744203600-1744210800@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-16/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250414T140000
DTEND;TZID=UTC:20250414T160000
DTSTAMP:20260404T062206
CREATED:20250318T164151Z
LAST-MODIFIED:20250318T164151Z
UID:10090873-1744639200-1744646400@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-10/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250415T100000
DTEND;TZID=UTC:20250415T120000
DTSTAMP:20260404T062206
CREATED:20250318T164237Z
LAST-MODIFIED:20250318T164237Z
UID:10090875-1744711200-1744718400@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-38/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250415T140000
DTEND;TZID=UTC:20250415T160000
DTSTAMP:20260404T062206
CREATED:20250318T164324Z
LAST-MODIFIED:20250318T164324Z
UID:10090877-1744725600-1744732800@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-23/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250416T100000
DTEND;TZID=UTC:20250416T120000
DTSTAMP:20260404T062206
CREATED:20250307T091410Z
LAST-MODIFIED:20250307T091410Z
UID:10090828-1744797600-1744804800@investinangus.com
SUMMARY:Targeting the US and Australia with your own website - Part 1
DESCRIPTION:If you’re an eCommerce business looking to expand your online presence in Australia and the US\, this masterclass is for you. \nWhether you’re just starting to explore these markets\, or you’re looking to optimise your current operations\, these sessions will give you with a structured approach to successfully selling through your website. \nThe masterclass is split into two online sessions. \nPart one will focus on the strategic and marketing aspects of selling in the US and Australia to effectively attract and convert customers\, covering these topics: \n\nMarket Entry Strategy: Understanding the key differences between the US and Australian markets\, consumer expectations\, and potential barriers.\nCustomer Acquisition and Digital Marketing: Identifying the most efficient marketing channels to drive traffic and sales.\nUser Experience and Conversion Rate Optimisation: Website best practices to create a seamless\, high-converting shopping experience.\nInternationalisation Considerations: Localising content\, currency\, payment methods\, and customer service to build trust with international buyers.\n\nPart two will dive into the logistical\, operational\, and technical aspects of expanding into the US and Australian markets\, ensuring sustainable and scalable growth. It will cover: \n\nFulfilment and Shipping: Exploring fulfilment models\, warehousing options\, and shipping solutions for international customers.\nAdministrative Considerations: Taxes\, import duties\, legal requirements\, and compliance considerations when selling in the US and Australia.\nCustomer Retention and Lifetime Value: Strategies for building long-term customer relationships\, repeat purchases\, and subscription models.\nCustomer Service and Infrastructure: Setting up efficient processes for customer support\, returns\, and handling time-zone differences.\nSystems and Vendor Management: Choosing the best eCommerce platforms\, integrations\, and technology stack to support international expansion.\n\nBoth sessions will be led by experience eCommerce consultant Al Conroy. \nAl works with businesses to accelerate their online growth efficiently\, sustainably and profitably. \nHis ecommerce career started in London where he worked for a large management consultancy. In 2009 he moved to Edinburgh’s Freeze Pro Shop\, where he created and led the team that took Freeze’s revenues from <£1M to >£6M.
URL:https://investinangus.com/event/targeting-the-us-and-australia-with-your-own-website-part-1/
CATEGORIES:Digital Marketing,International Trade
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250416T100000
DTEND;TZID=UTC:20250416T120000
DTSTAMP:20260404T062206
CREATED:20250318T164408Z
LAST-MODIFIED:20250318T164408Z
UID:10090879-1744797600-1744804800@investinangus.com
SUMMARY:A step-by-step guide to building your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/a-step-by-step-guide-to-building-your-business-plan-16/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250416T140000
DTEND;TZID=UTC:20250416T143000
DTSTAMP:20260404T062206
CREATED:20250414T142052Z
LAST-MODIFIED:20250414T142052Z
UID:10090997-1744812000-1744813800@investinangus.com
SUMMARY:VisitScotland bitesize webinars: a guide to social media
DESCRIPTION:Learn why social media is essential for tourism businesses\, how to craft engaging stories\, plan and analyse content for each platform\, and generate high-quality posts. \nPerfect for businesses looking to boost their online presence and connect with travellers effectively.
URL:https://investinangus.com/event/visitscotland-bitesize-webinars-a-guide-to-social-media/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250416T180000
DTEND;TZID=UTC:20250416T200000
DTSTAMP:20260404T062206
CREATED:20250318T164505Z
LAST-MODIFIED:20250318T164505Z
UID:10090882-1744826400-1744833600@investinangus.com
SUMMARY:Profitable Pricing for Sustainable Growth
DESCRIPTION:Discover the key to sustainable business growth with our essential pricing workshop\, created to help you set the right price for your products and services. \nIn this workshop\, you’ll learn proven strategies to price for profit\, ensuring your business thrives without compromising its value. We’ll explore the psychology behind pricing\, cost structures\, and market positioning to help you identify the optimal price point that drives profitability and customer appeal. Whether you’re a small business owner or a solopreneur\, this workshop will provide you with the tools to confidently price your offerings\, boost margins\, and maximise your earning potential. \nWhat we’ll cover: \nUnderstanding the cost and value factors that drive profitable pricing. \nTechniques to evaluate and adjust your pricing strategy. \nHow to communicate your pricing effectively to clients. \nSetting prices that align with your business goals and customer expectations. \nBy the end of this workshop\, you’ll have a clear\, actionable pricing strategy that sets your business up for long-term success.
URL:https://investinangus.com/event/profitable-pricing-for-sustainable-growth-2/
LOCATION:Arbroath Signal Tower Museum\, Ladyloan\, Arbroath\, DD11 1PU
CATEGORIES:Business Planning
END:VEVENT
END:VCALENDAR