Invest in Angus

Tourism Experiences: Boost your Bookings
2024-10-03 11:00 - 12:30 UTC
Join VisitScotland as we delve into the cutting-edge technology behind online booking and distribution in the first of our new series of digital skills webinars.
Whether you’re a visitor attraction, an activity provider, or a tour company, this webinar is tailor-made for you.
Taking place on 3 October, at 11am, this free session will delve into what modern online booking solutions can offer your business, from seamless reservations to business personalisation.
Hear about some game-changing functionality that can have a positive impact on the customer booking process and learn why strategic distribution is the key to filling empty slots, unfilled tours and driving growth.
We’ll look at effective distribution channels that maximise your reach and revenue. From collaborating with travel trade partners to leveraging Online Travel Agents (OTAs) and harnessing the power of Google Things To Do.
This webinar is not to be missed, packed full of support, insights and practical tips that you can implement within your business.

Marketing for your business - Skills Webinar
2024-10-03 13:00 - 16:00
This bootcamp has been designed as a beginner’s guide for businesses, focused on the subject of marketing.
Without proper marketing your business cannot have a lasting impact. This bootcamp will help you to identify, profile and gain a deeper understanding of your target audiences, how to conduct market research and build a marketing plan. It will also explain brand development and positioning – choosing your price points.

Bookkeeping essentials
2024-10-03 14:00 - 16:00
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session, you will receive a workbook on excel to help you manage and monitor costs and sales.
At the end of this session, you will be able to:

Implement basic bookkeeping skills across your business
Create a profit and loss account
Understand what expenses can and cannot be claimed
Use financial management to increase revenues and profits
Understand capital and revenue costs and how they are treated

Opportunities in the Development of Green Hydrogen Projects in Mexico
2024-10-03 16:00 - 17:00
This webinar will present the existing opportunities for the development of green projects in the Mexican market for Scottish companies.

How to start a business: The basics
2024-10-05 10:00 - 12:00, 2024-10-22 18:00 - 20:00
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you.
We will cover:

Personal finance
Planning – how much do you need to earn?
Researching your market – who your customers are, understanding your competition and what the trends are within your chosen field
Business structure – what are the core business structures? How to decide which is right for you and how to register as a business
Creating your start-up action plan – an outline
Marketing
Pricing
Naming the business
Basic bookkeeping
Forecasting
Financing, banking, insurance, and VAT
Tax

Business Support – Drop In Sessions
2024-10-07 13:00 - 16:00 | Brechin Library, 10 St. Ninians Square, Brechin, DD9 7AD
The Business Gateway team will be at Brechin Library to offer expert advice and support for all your business questions.
Drop in and speak to us, or use the book now button and a member of the team will be in touch to book an appointment.
Whether you’re just starting out or looking to grow business, our advisers are here for you every step of the way.

An introduction to Artificial Intelligence (AI) for small businesses
2024-10-07 14:00 - 16:00
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities.
This webinar will cover:

What is Artificial Intelligence
Current AI tools and systems to use right now (including ChatGPT and MidJourney)
Automating digital content for blogs and social media
Using AI for business strategy and customer profiling
The pros and cons of AI for small businesses

This webinar will help you understand how you can integrate AI into your existing marketing, looking at the potential consequences (good and bad) of Artificial Intelligence, and its impact on small businesses and their customers.

How to create engaging content
2024-10-08 10:00 - 12:00
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels.
This session is ideal for businesses that already have a business website or use social media and now want to take it a step further, and develop the skills to show your audience that you are a trusted operator in your field.
We will help you:

Understand what kind of content your customers are looking for
Source, write and deliver that content
Amplify your brand and message and boost engagement online

An introduction to business strategy
2024-10-08 13:00 - 15:00
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan.
We will look at:

Your business today – identifying your strengths and areas for development
The key pillars of a business and why balancing all areas is essential for success
Personal and business ambitions and using these to guide strategy development
Ansoff’s Matrix as a tool for identifying core growth strategies
The core components of your business delivery
How to develop a methodical, strategic approach to developing your business for future success

After the webinar, you will understand:

How to undertake a balanced review of where your business is that helps identify areas for development
Ansoff’s Matrix and how to use it as a core strategic planning tool
How to create a strategic plan for growing your business

Planning for Maintenance and Asset Management
2024-10-09 09:00 - 12:00 | ETZ Ltd, 53 Blenheim Place, Aberdeen, AB25 2DY
Join our Scottish Manufacturing Advisory Service (SMAS) on 9 October 2024, from 9:30am to 12:00 noon, for a free Lean Breakfast Workshop at W-Zero-1 collaboration space at ETZ, Aberdeen, which will provide you with the tools to support you through the Fit 4 Offshore Renewables (F4OR) programme’s Process Excellence requirements.
The series is designed to help you develop your own continuous improvement strategies, to apply process improvements, improve workplace organisation and much more. Each workshop will also begin and end with a 30-minute networking opportunity.
Workshop six – Planning for Maintenance and Asset Management
Our final workshop will focus on supporting your business with planned maintenance and asset management. You will learn:

How to maximise effectiveness of each asset
About structured approaches to improving equipment condition and performance
Practical tips to build operator knowledge and ownership of equipment

Our event is open to all manufacturers and producers – large, small and sector wide – who wish to improve business efficiency and begin their F4OR accreditation. It’s aimed at business leaders and managers who are looking to introduce a culture of change within the business and who wish to engage the workforce to look for opportunities to do things better and deliver process improvements that can benefit your business.

Social media essentials: TikTok and Instagram Reels
2024-10-09 10:00 - 12:00
TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms.
We will cover:

How to optimise your TikTok and Instagram accounts for the best results with video
How to discover the latest trends on each platform and leverage this to create popular videos for your business
Ideas for creating content to entertain, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts)
How to increase engagement and reach by paying attention to your videos’ structure, duration, titles and understanding hashtags and algorithms
The best kit, apps and workflow to create bitesize vertical videos for both platforms

Social media essentials: Facebook
2024-10-09 14:00 - 16:00
Get to grips with Facebook – the world’s most popular social networking platform.
In this webinar you will:

Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy
Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach and impact
Learn from the stats and data you can get from the system and discover who your most interested customers/clients are
Understand the power of Facebook advertising, and other selling options available to you
Discover other business opportunities presented by Facebook, including how to promote and sell products and services
Be introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity

Tourism Experiences: Google Things To Do with Tourpreneur
2024-10-10 11:00 - 12:00
Join VisitScotland on our second webinar of the series. We’ll be joined by guests from Tourpreneur as we explore how Google Things to Do can boost your business visibility, attract eager travellers, and drive revenue.
Whether you’re a visitor attraction, an activity provider, or a tour company, this webinar is tailor-made for you.
Taking place on 10 October, at 11am, this free session will cover:
“Google Things to do” functionality. Whether you’re a seasoned pro or a curious beginner, this webinar will introduce you to its potential and show you how to leverage it effectively.
Learn about the best ways to connect with Google Things To Do and the enrolment process, ensuring you’re set up to make the most of this powerful tool, with an opportunity to ask questions about your own set up.
This session is designed to give you a better understanding of the platform and we’ll be sharing best practice and examples from around the world.

How to generate and increase sales
2024-10-10 13:00 - 15:00
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments.
We will cover:

Why a clear understanding of what an ideal customer looks like, and a good understanding of their problems, needs and wants is key to sales success
How to develop your sales platform using digital tools, platforms, and techniques
The different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press
The key phases in prospecting, qualifying, and converting sales prospects
The value of a ‘sales funnel’ and how it can be used to help plan and achieve sales
Why keeping the customers you already have is the best sales strategy of all
The importance of appropriate customer service in retaining customers

Christmas visual merchandising: Make your business sparkle this Christmas
2024-10-10 18:00 - 20:00 | The Craws Nest, 67 Ravensby Park Gardens, Carnoustie, DD7 7NY
Join us for an insightful event to help you maximize your business potential this Christmas season. Our expert will share proven strategies for creating eye-catching displays using cost-effective yet powerful props and design techniques. You’ll learn how to transform your retail space into a festive, engaging environment that draws in customers and drives sales.
Following the presentation there will be a Q&A session, giving you the opportunity to address the topics covered and ask specific questions.
This event can be followed up with online one to one sessions for individuals interested in getting further personal support.
Book now to improve your festive merchandising skills and ensure your business stands out this Christmas!

Social media essentials: LinkedIn
2024-10-11 10:00 - 12:00
No longer just an online CV, LinkedIn can be an incredibly powerful – and profitable – business tool.
During this webinar, you will:

Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives
Learn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness
Understand that content is king on LinkedIn, and we’ll show you how to plan and produce captivating content that enriches your brand

How to build your brand
2024-10-14 12:00 - 14:00
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make more sales.
This session will:

Provide you with a clear understanding of the difference between brands and branding
Help you understand what a brand is
Show you why branding is important
Look at your brand strategy, brand identity and action
Help you learn how to develop your brand’s positioning, character, and purpose to differentiate your business from its competitors
Demonstrate how to set up a brand kit and style guide to ensure consistency across websites, social media, business cards, posters etc.
Teach you how to create simple promotional graphics using a variety of tools including Canva
Highlight a variety of free tools including Google Drive, Hubspot and Mailchimp that can save time and simplify marketing tasks

Harnessing Digital Technology for Enhanced Energy Efficiency
2024-10-15 10:00 - 11:00
In an era where sustainability is paramount, the integration of digital technology into energy management has emerged as a game-changer.
Join Scottish Enterprise for an insightful webinar exploring how innovative digital solutions are driving energy efficiency across Clean Heat.
Key Highlights:

Learn about Scottish digital technologies driving the revolution in energy efficiency
Real-World Success Stories: Hear from Scottish companies who have successfully implemented digital solutions to achieve significant energy savings and operational improvements.
Interactive Q&A Session

Kickstart your Marketing
2024-10-15 10:00 - 12:00
The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies.
The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content
Overall, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.

A step-by-step guide to building your business plan
2024-10-15 10:00 - 12:00
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant, and how you can develop a business plan to meet your needs.
We will:

Provide a structure for a business plan
Review each section of what should be included within the business plan
Explain when and how to use a business plan
Explore the connections (and importance) between the words and the numbers
Look at how to identify and manage cashflow within the business planning process

TikTok for Business
2024-10-16 10:00 - 13:00
Learn how to engage with your customers and increase the reach of your business online for more effective business communication.
We’ll look at how to segment the global social media audience into the audience you are trying to target, discuss what social media platforms will work for your audience, and how to create engaging video content which will spark interaction with your brand.
Part of the session will look at planning video content and production and different methods to use.

This webinar is for businesses in Dundee, Angus and Perth.

Ready, Steady, Grow: How to Expand Your Business
2024-10-16 18:00 - 20:00
Ready to accelerate your business growth but unsure where to begin?
Look no further than our Ready Steady Grow workshop focused on accelerating business growth. Led by experienced business advisers, this session is designed to help you identify your growth potential and create a roadmap for success.
Through collaborative discussions with like-minded businesses, you’ll gain new insights, tools and knowledge to help support your growth plans. You’ll also walk away with a network of fellow business owners to connect with for ongoing support.
Don’t miss this opportunity to take your business to new heights!

Business Support – Drop In Sessions
2024-10-21 13:00 - 16:00 | Carnoustie Library, 21 High Street, Carnoustie, DD7 6AN
The Business Gateway team will be at Carnoustie Library to offer expert advice and support for all your business questions.
Drop in and speak to us, or use the book now button and a member of the team will be in touch to book an appointment.
Whether you’re just starting out or looking to grow business, our advisers are here for you every step of the way.

The Psychology of Unlocking Ambition and Managing Risk
2024-10-21 14:30 - 16:00
In an ideal world, companies should have a risk culture that balances risk awareness and risk taking. A lack of risk can lead to the stagnation of innovation, whereas too much risk can cause a company to lose valuable resources or financial gains.
This webinar will explore ambition and risk in business and the growth mindset that is required.
It will be facilitated by Dougie Ritchie of Taylor Clarke and the keynote speaker will be Suneil Mishra – a GlobalScot who has been an investor, advisor, consultant, and entrepreneur for more than two decades. He’s been involved in seed and early-stage companies that have raised over $100 million, with exits fast approaching one billion dollars.

Innovative Horizons: Exploring Floating Offshore Substations, CCS Shipping, Hydrogen, and Flow Assurance
2024-10-22 10:00 - 11:00
Hosted by member company Crondall Energy and supported by Forth & Tay Offshore.
We are delighted to be bringing you an opportunity to attend focused technical topics that are crucial to delivering the UK’s net zero ambitions.
This session will look at; Developing practical solutions for floating offshore wind substations, Opportunities and considerations for CO2 shipping, maximising the efficiency of grid scale hydrogen production, & CCS Transport and Storage Operational Challenges.
You can choose to attend two sessions out of the four available topics. More information on each topic:

Developing practical solutions for floating offshore wind (FOW)

As developers venture further offshore and into deeper waters to harness wind power, practical solutions are required for the transfer of power to shore. Floating and subsea substations are receiving a growing interest for floating offshore wind developments, as they potentially provide a cost-competitive alternative to traditional fixed platforms. This presentation will provide an overview of the latest challenges and limitations associated with the transmission of power to shore. The different types of substations, their key design features, and their applicability will be presented. The current status of technology development will be outlined along with a discussion of the pros and cons of each approach.

Opportunities and considerations for CO2 shipping

CO2 shipping is being considered for an increasing proportion of CCS projects, as a means of increasing sequestered volumes and therefore revenue. There are a multitude of ship designs and offloading concepts being considered with different offloading locations, and pressure regimes. This presentation will provide an overview of the offloading options being considered and the opportunities of different pressure regimes

Maximising the efficiency of grid scale hydrogen production

Crondall Energy have recently completed a concept study focusing on developing the optimum grid scale hydrogen production facility, considering the full envelop from electrical generation to by products and H2 production. This presentation will provide a holistic overview of the technical risks and opportunities for large scale hydrogen production directly from renewable sources. Presenting the key design decisions and considerations to maximise the efficiency of the complete H2 production system, not just the electrolyser.

CCS Transport and Storage Operational Challenges

We will discuss the main issues to be addressed in CCUS for pipeline CO2 transportation and operability considerations. Practical experience in developing associated solutions will also be presented.
Agenda

10:00 – 10:10 – Introduction and move to meeting rooms
10:10 – 10:30 – Session 1
10:30 – 10:35 – Transfer between rooms
10:35 – 10:55 – Session 2
10:55 – 11:00 – close out

Video production for digital marketing
2024-10-22 10:00 - 12:00
Video captures people’s attention online and is important for getting your message across, while engaging with your target audience.
Learn how to:

Choose what type of video to create to suit your business objectives
Plan, shoot, edit, and upload video without special kit or expertise
Get to know the various digital platforms that can be utilised to view and share video content
See what editing apps are available and how to add music and subtitles

Package travel regulations webinar
2024-10-22 11:00 - 12:30
Does your business sell two or more different types of travel or tourism services? Then you might have certain obligations under the rules on package travel and linked arrangements.
Join this webinar by VisitScotland and Travlaw for a detailed introduction to package travel regulations (PTR) and learn more about current UK and EU regulations.
Travlaw is a full service, travel-niche law firm. They provide legal advice that’s specifically tailored to meet the needs of the travel industry.

Product and Experience Innovation Workshop
2024-10-22 15:30 - 18:00 | Forbes of Kingennie, DD5 3RD
Product and Experience Innovation Workshop: Collaborate and innovate with local stakeholders to create experiences unique to Angus.
Angus Tourism Cooperative, Visit Angus and VisitScotland invite you to a dynamic Product and Experience Innovation Workshop, where you’ll gain valuable insights into current and emerging trends in the industry.
This event will take place on Tuesday 22 October, from 3.30pm to 6pm, at Forbes of Kingennie.
This is your chance to collaborate with fellow tourism professionals, brainstorm new ideas, and create innovative products and experiences that highlight the unique charm of Angus.
Together, let’s seize the opportunities at hand, enhance our collective offerings, and put Angus on the map as a must-visit destination. Your participation is crucial to our shared success.
Come and join us! See the full agenda and register to attend.

Business Finance Viability
2024-10-22 18:00 - 20:00
Led by experienced advisers, this webinar takes the fear out of finances, providing practical tools and guidance to help you confidently manage your business’s budgeting and forecasting. You’ll learn how to identify the hidden costs of running your business, including the cost of hiring staff, maintaining stock levels, and other crucial expenses.
Through a series of engaging exercises, you’ll gain a deeper understanding of your business’s financial viability, helping you make informed decisions about its future growth and success. Whether you’re a new entrepreneur or have been in business for a couple of years, this webinar is tailored to your needs, providing you with the knowledge and skills to take your business to the next level.
Don’t let financial worries hold you back from realizing your business’s full potential. Sign up for the Business Finance Viability webinar today and discover how to confidently manage your business’s financial health!
