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X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250210T140000
DTEND;TZID=UTC:20250210T160000
DTSTAMP:20260407T232753
CREATED:20250106T130129Z
LAST-MODIFIED:20250106T130129Z
UID:10090503-1739196000-1739203200@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding customers and competitors)\nDeveloping your brand and tone of voice\nPlanning your content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-36/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250210T180000
DTEND;TZID=UTC:20250210T200000
DTSTAMP:20260407T232753
CREATED:20250106T130209Z
LAST-MODIFIED:20250106T130209Z
UID:10090505-1739210400-1739217600@investinangus.com
SUMMARY:Social media essentials: TikTok and Instagram Reels
DESCRIPTION:TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos\, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts)\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms
URL:https://investinangus.com/event/social-media-essentials-tiktok-and-instagram-reels-10/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250211T100000
DTEND;TZID=UTC:20250211T120000
DTSTAMP:20260407T232753
CREATED:20241216T084437Z
LAST-MODIFIED:20241216T084437Z
UID:10090448-1739268000-1739275200@investinangus.com
SUMMARY:Kickstart your Marketing
DESCRIPTION:The workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
URL:https://investinangus.com/event/kickstart-your-marketing-19/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250211T100000
DTEND;TZID=UTC:20250211T120000
DTSTAMP:20260407T232753
CREATED:20250106T130253Z
LAST-MODIFIED:20250106T130253Z
UID:10090507-1739268000-1739275200@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-8/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250211T130000
DTEND;TZID=UTC:20250211T150000
DTSTAMP:20260407T232753
CREATED:20250120T174039Z
LAST-MODIFIED:20250120T174039Z
UID:10090548-1739278800-1739286000@investinangus.com
SUMMARY:An introduction to business strategy
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/an-introduction-to-business-strategy-11/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250212T093000
DTEND;TZID=UTC:20250212T113000
DTSTAMP:20260407T232753
CREATED:20250106T130338Z
LAST-MODIFIED:20250106T130338Z
UID:10090509-1739352600-1739359800@investinangus.com
SUMMARY:Creating an effective email marketing strategy
DESCRIPTION:Customers buy from businesses that they know\, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.Most businesses send monthly newsletters to stay in touch with their audience\, but your results will improve with a structured plan and the best practices that will be explored in this webinar. Whether you’re new to email marketing or you’re looking to optimise your email strategy\, this webinar enable you to: \n\nAdopt email marketing into your wider marketing strategy and gain insight into your target audience\nUnderstand the key stages of an effective marketing strategy\nSegment your audiences and to target and position your offering to them effectively\nCreate a value-driven and customer-focussed content for email marketing whilst measuring and testing it’s effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nOptimise the different components of a successful email campaign\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications and use best practices for escaping the spam folder
URL:https://investinangus.com/event/creating-an-effective-email-marketing-strategy-10/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250213T100000
DTEND;TZID=UTC:20250213T120000
DTSTAMP:20260407T232753
CREATED:20241202T091943Z
LAST-MODIFIED:20241202T091943Z
UID:10090429-1739440800-1739448000@investinangus.com
SUMMARY:Selling Your Business Masterclass
DESCRIPTION:Have you considered a succession plan for your business? It’s never too early to start thinking about your options. Employee ownership is quickly becoming the preferred exit route for business owners. \nAimed at business owners who are considering an exit from their company\, this session will give attendees the opportunity to hear from engineering design consultancy\, MHB Consultants and Esteem Training. Speakers from the company will explain considerations they undertook when choosing employee ownership and how things have worked out as a result. \nAndrew Harrison from Co-ownership Solutions will talk through all ownership succession options before focussing on employee ownership and how to ensure the employee buyout is a smooth process.
URL:https://investinangus.com/event/selling-your-business-masterclass-7/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250213T100000
DTEND;TZID=UTC:20250213T120000
DTSTAMP:20260407T232753
CREATED:20250106T130954Z
LAST-MODIFIED:20250106T130954Z
UID:10090511-1739440800-1739448000@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses-10/
CATEGORIES:Business Planning,Digital Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250213T130000
DTEND;TZID=UTC:20250213T150000
DTSTAMP:20260407T232753
CREATED:20250120T174129Z
LAST-MODIFIED:20250120T174130Z
UID:10090550-1739451600-1739458800@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-35/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250214T100000
DTEND;TZID=UTC:20250214T120000
DTSTAMP:20260407T232753
CREATED:20250106T131032Z
LAST-MODIFIED:20250106T131032Z
UID:10090513-1739527200-1739534400@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-30/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250217T100000
DTEND;TZID=UTC:20250217T120000
DTSTAMP:20260407T232753
CREATED:20250120T174214Z
LAST-MODIFIED:20250120T174214Z
UID:10090552-1739786400-1739793600@investinangus.com
SUMMARY:A step-by-step guide to building your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/a-step-by-step-guide-to-building-your-business-plan-13/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250217T100000
DTEND;TZID=UTC:20250217T140000
DTSTAMP:20260407T232753
CREATED:20250130T090919Z
LAST-MODIFIED:20250130T090919Z
UID:10090592-1739786400-1739800800@investinangus.com
SUMMARY:East Lothian Agritourism Showcase
DESCRIPTION:Paul MacLennan MSP and Scottish Agritourism invite you to an event showcasing support for the agritourism sector in East Lothian. The agenda will include presentations\, discussion\, networking and a panel session with representatives from Scottish Government\, East Lothian Council\, national sector body Scottish Agritourism and East Lothian agritourism business owners\, who will also share their first hand experiences of starting and growing an agritourism businesses in the area. \nThe event is not exclusively for East Lothian residents and is open to all farms/agribusinesses who would like to find out more about agritourism and how this is supported in the area. \n50 spaces are available and a sandwich lunch will be provided.
URL:https://investinangus.com/event/east-lothian-agritourism-showcase/
LOCATION:The Fraser Centre\, 3 Winton Place\, Tranent\, EH33 1AF
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250217T130000
DTEND;TZID=UTC:20250217T160000
DTSTAMP:20260407T232753
CREATED:20250203T090339Z
LAST-MODIFIED:20250203T090339Z
UID:10090601-1739797200-1739808000@investinangus.com
SUMMARY:Business Support – Drop In Sessions (Carnoustie Library)
DESCRIPTION:The Business Gateway team will be at Carnoustie Library to offer expert advice and support for all your business questions. \nDrop in and speak to us\, or use the book now button and a member of the team will be in touch to book an appointment. \nWhether you’re just starting out or looking to grow business\, our advisers are here for you every step of the way.
URL:https://investinangus.com/event/business-support-drop-in-sessions-carnoustie-library-3/
LOCATION:Carnoustie Library\, 21 High Street\, Carnoustie\, DD7 6AN
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250217T180000
DTEND;TZID=UTC:20250217T200000
DTSTAMP:20260407T232753
CREATED:20250106T131206Z
LAST-MODIFIED:20250106T131206Z
UID:10090515-1739815200-1739822400@investinangus.com
SUMMARY:How to plan and schedule your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/how-to-plan-and-schedule-your-online-content-6/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250219T120000
DTEND;TZID=UTC:20250219T133000
DTSTAMP:20260407T232753
CREATED:20250217T112005Z
LAST-MODIFIED:20250217T112005Z
UID:10090738-1739966400-1739971800@investinangus.com
SUMMARY:Startup Essentials: What to Know Before Diving into Your Business Adventure
DESCRIPTION:Have you started the new year excited to take your business idea forward but are feeling overwhelmed about where to start and what’s involved? \nJoin us for an informal interactive session where GrowBiz Enterprise Facilitators\, Jenny Lyall and Ang Laurie will provide you with an insight into what self-employment could look like for you\, the things you need to consider and how you can go about getting started right now! \nBe inspired by Jenny and Ang\, both small business owners themselves. They understand the challenges involved in taking the first steps towards turning your business dreams into reality. \nThe session will include: \n\nFriendly guidance on key considerations\nHearing about existing small business owners and their journey into self-employment\nGaining confidence in your own existing skillset and understand the support available to develop your business toolkit\nInteractive discussion about your self-employment idea and deciding your next steps\n\nGrowBiz provides ongoing support throughout your self-employment journey. Begin by joining us in this learning session\, assured that we’re here to assist at every stage. You’ll leave this session feeling confident\, inspired\, and equipped with clear direction for your next steps. \nGrowBiz is supported by Perth & Kinross Council\, The Scottish Government and the Cairngorms National Park Authority to provide business support to SMALL RURAL BUSINESSES and SELF EMPLOYED\, please don’t book a place if you don’t meet this criteria.
URL:https://investinangus.com/event/startup-essentials-what-to-know-before-diving-into-your-business-adventure/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250220T083000
DTEND;TZID=UTC:20250220T160000
DTSTAMP:20260407T232753
CREATED:20250130T090238Z
LAST-MODIFIED:20250130T090238Z
UID:10090585-1740040200-1740067200@investinangus.com
SUMMARY:Tayside Transform Business Festival
DESCRIPTION:The Tayside Transform Business Festival promises to be an incredible day packed full of networking\, engaging\, learning\, connecting\, exploring and growing! \nThe headline events will inspire you and your business to transform. \n\n8.30am – 9:30am: Business Breakfast with Cally Russel CEO and Co-founder of This is Unfolded\n12pm – 1:30pm: Networking Lunch with Lynn Sayer CCO Montrose Port Authority\n\nThroughout the day\, our carefully selected programme of workshops has something for everyone. \n\n10am – 10.30am: Business Health Check\n10.45am – 11.15am: Agritourism in Scotland\n11.30am – 12.00pm: Growing your Food and Drink Business\n2.00pm – 2.30pm: Social Media Unlocked: Trends\, Tactics\, and Top Tips\n2.45pm – 3.15pm: Impacting the local community through social good\n3.30pm – 4.00pm: Photography and videography for Social Media\n\nJoin our ‘speakers’ corner’ and hear from local success stories and our partners\, for these 15mins bursts throughout the day. \n\n9.45am – 10.00am: Connect Local to Shop Local\n10.15am – 10.30am: Handling Conflict Confidently\n10.45am – 11.00am: Growing your business with Elevator\n1.45pm – 2.00pm: Farming and Tourism Perfect Partners\n2.15pm – 2.30pm: Starting a Business with Business Gateway\n2.45pm – 3.00pm: Growth and Succession planning\n\nThe festival is created and delivered by Business Gateway Tayside and Elevator\, along with Angus Council\, Dundee City Council and Perth & Kinross Council.
URL:https://investinangus.com/event/tayside-transform-business-festival-2/
LOCATION:Carnoustie Golf Hotel\, Links Parade\, Carnoustie\, DD7 7JE
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250220T100000
DTEND;TZID=UTC:20250220T113000
DTSTAMP:20260407T232753
CREATED:20250217T112113Z
LAST-MODIFIED:20250217T112113Z
UID:10090740-1740045600-1740051000@investinangus.com
SUMMARY:Embedding Sustainability: Stories and Steps to Get Started
DESCRIPTION:Join us for a discussion about embedding sustainable thinking into your Social Enterprise business model. What does it mean and why is it important? \nThis session will be led by GrowBiz Enterprise facilitator Janet Hunter\, who has a wealth of experience in the sustainability sector. We will be joined by Remake Scotland who promote environmental sustainability as a fundamental of their inspiring reuse and repair charity. They will tell their story to start the conversation\, we’ll then break into small groups to enable everyone to share their share experience and ask questions. \nWe will focus on 4 or 5 main themes including where to start\, creating a climate action plan and engaging your whole team to commit to finding sustainable options in decision making. \nBy the end of this session\, you’ll leave with practical ideas\, clear next steps\, and inspiration to take action on sustainability. \nGrowBiz provides ongoing support throughout your self-employment journey. Begin by joining us in this learning session\, assured that we’re here to assist at every stage. You’ll leave this session feeling confident\, inspired\, and equipped with clear direction for your next steps. \nGrowBiz is supported by Perth & Kinross Council\, The Scottish Government and the Cairngorms National Park Authority to provide business support to SMALL RURAL BUSINESSES and SELF EMPLOYED\, please don’t book a place if you don’t meet this criteria.
URL:https://investinangus.com/event/embedding-sustainability-stories-and-steps-to-get-started/
CATEGORIES:Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250220T100000
DTEND;TZID=UTC:20250220T120000
DTSTAMP:20260407T232753
CREATED:20250120T174342Z
LAST-MODIFIED:20250120T174342Z
UID:10090556-1740045600-1740052800@investinangus.com
SUMMARY:Delivering profit to drive growth
DESCRIPTION:The course covers financial analysis\, strategic decision-making\, resource allocation\, and the role of innovation and scalability in leveraging profit for long-term success. \nWe will cover: \n\nGetting to know your financials\nControlling growth\nImproving decision making\nOpportunities\nCash is king\nControlling change\nPricing strategies for maximum profit\nMeasuring profit
URL:https://investinangus.com/event/delivering-profit-to-drive-growth-12/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250220T100000
DTEND;TZID=UTC:20250220T123000
DTSTAMP:20260407T232753
CREATED:20241202T092043Z
LAST-MODIFIED:20241202T092043Z
UID:10090431-1740045600-1740054600@investinangus.com
SUMMARY:The Employee Ownership Transition: A Deep Dive
DESCRIPTION:Are you considering employee ownership as a succession plan for your business? Join us on our deep dive into the process of selling to an Employee Ownership Trust (EOT). \nAimed at business owners considering employee ownership as a succession option\, this interactive online workshop will cover topics that are fundamental to every employee ownership transition. \nThe workshop will include a presentation and a breakout session. \nThe presentation will cover: \n\nHow a transaction or sale of shares to an EOT works\nValuation\, purchase price and repayments\nSeller protections and the role of the exiting owners\nGovernance structure of the business post transition\nThe role of the board and the trust and their relationship with each other\nEmployee engagement and employee incentives (bonuses and share schemes)\n\nThe breakout sessions will be on: \n\nThe transition process and legal implementation – led by Louise Fisher\, Baxendale Employee Ownership\nThe importance of employee engagement – led by Hannah Welch\, Baxendale Employee Ownership
URL:https://investinangus.com/event/the-employee-ownership-transition-a-deep-dive-3/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250220T130000
DTEND;TZID=UTC:20250220T150000
DTSTAMP:20260407T232753
CREATED:20250120T174302Z
LAST-MODIFIED:20250203T085924Z
UID:10090554-1740056400-1740063600@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-13/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250221T100000
DTEND;TZID=UTC:20250221T120000
DTSTAMP:20260407T232753
CREATED:20250120T174426Z
LAST-MODIFIED:20250120T174426Z
UID:10090558-1740132000-1740139200@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-12/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250221T130000
DTEND;TZID=UTC:20250221T150000
DTSTAMP:20260407T232753
CREATED:20250106T131247Z
LAST-MODIFIED:20250106T131247Z
UID:10090517-1740142800-1740150000@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-6/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250222T100000
DTEND;TZID=UTC:20250222T120000
DTSTAMP:20260407T232753
CREATED:20250120T174714Z
LAST-MODIFIED:20250120T174714Z
UID:10090560-1740218400-1740225600@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, we are here to support you and help you decide if this is the right path for you. \nWe will cover: \n\nPersonal finance\nPlanning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-57/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250224T100000
DTEND;TZID=UTC:20250224T120000
DTSTAMP:20260407T232753
CREATED:20250120T174755Z
LAST-MODIFIED:20250120T174755Z
UID:10090562-1740391200-1740398400@investinangus.com
SUMMARY:Bookkeeping essentials
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/bookkeeping-essentials-19/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250224T140000
DTEND;TZID=UTC:20250224T160000
DTSTAMP:20260407T232753
CREATED:20250106T131333Z
LAST-MODIFIED:20250106T131333Z
UID:10090519-1740405600-1740412800@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook-10/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250225T100000
DTEND;TZID=UTC:20250225T120000
DTSTAMP:20260407T232753
CREATED:20250106T131412Z
LAST-MODIFIED:20250106T131412Z
UID:10090521-1740477600-1740484800@investinangus.com
SUMMARY:Social media essentials: LinkedIn
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. \nDuring this webinar\, you will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand
URL:https://investinangus.com/event/social-media-essentials-linkedin-7/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250225T100000
DTEND;TZID=UTC:20250225T130000
DTSTAMP:20260407T232753
CREATED:20241104T103609Z
LAST-MODIFIED:20241104T103609Z
UID:10090237-1740477600-1740488400@investinangus.com
SUMMARY:Meta Suite: Taming the Monster
DESCRIPTION:An intermediate workshop on mastering Meta Suite. Please bring a laptop or device and ensure you have access to your social media and website accounts. \nWhat we’ll cover: \n\nAligning Meta Suite with your website\nVerifying your domain name\nInserting Pixel/Dataset onto your website for advertising tracking purposes\nCreating events for website tracking\nCreating Business Manager and Ads Manager accounts for Facebook advertising (note: Ads Manager is different from Ads Centre; don’t just boost your posts)\nAligning Meta Suite with owners and assets\nCreating a simple\, target market-focused ads campaign\n\nThis workshop will equip you with the tools to effectively manage and track your business activities through Meta Suite. Book your place now!
URL:https://investinangus.com/event/meta-suite-taming-the-monster/
LOCATION:Strathmore Rugby Club\, Inchmacoble Park\, Forfar\, DD8 1RL
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250225T110000
DTEND;TZID=UTC:20250225T123000
DTSTAMP:20260407T232753
CREATED:20250217T112225Z
LAST-MODIFIED:20250217T112225Z
UID:10090742-1740481200-1740486600@investinangus.com
SUMMARY:Level Up Your Business Designs with Canva
DESCRIPTION:The beauty of Canva is that it suits everyone’s creative ability: those feeling less creative have a huge number of templates to chose from\, and those who want to show-off their creative flair have all the tools they could possibly need. \nThis session will focus on the variety and diversity of material that you can produce using Canva\, it’s easier than you think to design a: \n\nBusiness card\nInvoice\nFlyer\nSocial media post\nVideo\nBanners\nMenu\nPresentation\nZoom backdrop\n\nGrowBiz Enterprise Facilitator\, Caron Ironside will expertly guide you through a case study to enable you to see the kind of design collateral you too can produce. \nJoin us to take the first steps in creating beautiful\, consistent designs for your business. Build confidence in your branding\, learn how to assess your current look\, and discover how to make a lasting impression with professional visuals. \nWhilst no creative experience is needed\, this session is best suited to those who have already created a free Canva account and want to get more out of this online resource. Caron will also help you to understand the benefit of perhaps investing in a monthly subscription at some point in the future.
URL:https://investinangus.com/event/level-up-your-business-designs-with-canva/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250225T140000
DTEND;TZID=UTC:20250225T160000
DTSTAMP:20260407T232753
CREATED:20250120T174837Z
LAST-MODIFIED:20250120T174837Z
UID:10090564-1740492000-1740499200@investinangus.com
SUMMARY:A step-by-step guide to building your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/a-step-by-step-guide-to-building-your-business-plan-14/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250226T090000
DTEND;TZID=UTC:20250226T120000
DTSTAMP:20260407T232753
CREATED:20250116T111956Z
LAST-MODIFIED:20250116T111956Z
UID:10090536-1740560400-1740571200@investinangus.com
SUMMARY:AgriFood Innovations - Technological Innovations for a Nature Positive Future
DESCRIPTION:At this online webinar series\, you will hear about ways in which the carbon footprint of food production can be reduced\, by different thematic areas. \nThese webinars will feature keynote speakers providing expertise in their given field and insights from Innovate UK funded projects. There will be an opportunity to network\, and pose questions to the innovators. \nFrom packaging to livestock supply chain\, artificial intelligence to novel low emissions food production systems\, join us for insightful discussions and explore innovations in sustainable agriculture and food systems that will drive us towards a nature positive future.
URL:https://investinangus.com/event/agrifood-innovations-technological-innovations-for-a-nature-positive-future/
CATEGORIES:Food & Drink,Innovation
END:VEVENT
END:VCALENDAR