Invest in Angus

An introduction to Artificial Intelligence (AI) for small businesses
2025-07-03 14:00 - 16:00 UTC
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities.
This webinar will cover:

What is Artificial Intelligence
Current AI tools and systems to use right now (including ChatGPT and MidJourney)
Automating digital content for blogs and social media
Using AI for business strategy and customer profiling
The pros and cons of AI for small businesses

This webinar will help you understand how you can integrate AI into your existing marketing, looking at the potential consequences (good and bad) of Artificial Intelligence, and its impact on small businesses and their customers.

Bookkeeping essentials
2025-07-04 10:00 - 12:00, 2025-07-28 10:00 - 12:00
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session, you will receive a workbook on excel to help you manage and monitor costs and sales.
At the end of this session, you will be able to:

Implement basic bookkeeping skills across your business
Create a profit and loss account
Understand what expenses can and cannot be claimed
Use financial management to increase revenues and profits
Understand capital and revenue costs and how they are treated

Unlocking the power of open data for soil health
2025-07-07 10:30 - 12:00
Join one of the creators of the Soil Health Data Cube, OpenGeoHub Foundation, for this webinar in the AI 4 Soil Health project’s series, exploring how AI, open data and new research is transforming soil health monitoring and management across Europe.
This webinar will showcase how open, high-resolution geospatial data is unlocking new ways to model soil systems, predict climate change impacts, and drive regenerative agricultural practices.

Going for Green: Accrediting Your Agritourism Sustainability Story
2025-07-08 12:00 - 13:00
Join Scotland’s Agritourism Monitor Farms Programme to to welcome Diane Knight, Client Services Director, from Green Tourism, a world-leading sustainability certification for the travel, tourism, and hospitality industries.
Green Tourism helps businesses embed responsible and environmentally friendly practices that not only reduce impact but also enhance visitor appeal.
In this session, Diane will share how agritourism businesses can work towards Green Tourism accreditation, tell an authentic sustainability story, and turn their green credentials into a competitive advantage.

How to start a business: The basics
2025-07-08 14:00 - 16:00, 2025-07-26 10:00 - 12:00
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you.
We will cover:

Personal finance
Planning – how much do you need to earn?
Researching your market – who your customers are, understanding your competition and what the trends are within your chosen field
Business structure – what are the core business structures? How to decide which is right for you and how to register as a business
Creating your start-up action plan – an outline
Marketing
Pricing
Naming the business
Basic bookkeeping
Forecasting
Financing, banking, insurance, and VAT
Tax

Roots of Resilience – Enhancing Biodiversity through Agroecology
2025-07-09 09:00 - 11:00
This is the second in a series of four virtual roadshows, designed to take the findings of Agroecology-TRANSECT and disseminate broadly what they mean in practice.
Agroecology-TRANSECT is a Horizon Europe project exploring how nature-friendly farming is evolving across 11 countries in Europe and beyond, and how these practices can accelerate positive change for people, animals and the environment.
Roots of Resilience – Enhancing Biodiversity through Agroecology presents findings from partners and innovation hubs across Europe through presentations and visual storytelling, highlighting how biodiversity underpins resilient agroecological systems.

How has EU Agriculture Policy affected biodiversity so far?
What does the research tell us about the impact of agroecological farming practices on biodiversity?
The Multi Criteria Analysis tool (MCA) – particularly looking at how it can analyse Biodiversity Indicators
Updates from Innovation Hubs

Introduction to Canva
2025-07-09 10:00 - 12:00
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content.
In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor.
We’ll then explore how to:

Design professional printed marketing materials and edit photos with ease.
Create engaging social media content, including videos and images for posts and ads.
Write creative blog content and make stunning presentations.

We’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials.
As a result of attending this webinar, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.

How to improve your Google search rankings - Part 1: On page optimisation
2025-07-10 10:00 - 12:00
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, and how to optimise your website as a result.
We will cover:

How search engines work, and the ‘on-page’ factors used to rank your site
Understanding customer search behaviour
Keyword research tools and how to benefit from them
Optimising your website content for search engines

An introduction to business websites
2025-07-10 14:00 - 16:00
This webinar will take you through all the steps required to design, build and host a business website. You will learn about:

The need to determine website objectives
The importance of knowing who your audience is and measuring results
Setting clear calls to action and creating engaging content
Creating your brand’s visual identity online, your site’s blueprint and how you can structure your site map
What’s involved in registering your domain, maintaining your site content, and options for hosting it

This webinar will also offer guidance on when and how to outsource your website development, covering topics such as choosing a suitable content management system, what to organise first and costing for the work.

Space data for industry – Denmark Innovation Call Launch
2025-07-14 14:00 - 15:00
What’s it about?
This challenge offers 100% grant funding up to £30,000 for Scottish-based companies developing innovative solutions using satellite data. The goal? To explore and prove the feasibility of space-data-driven services that can benefit Danish customers — especially in the Financial Services sector.
Who should attend?

Scottish tech companies with expertise in space data, software, or product development.
Danish organisations interested in partnering on innovative data-driven solutions.
Anyone keen to explore cross-border innovation and commercialisation opportunities.

Key Dates

Webinar Date: 14th of July 2025
Application Window: 20th June – 22nd August 2025
Project Duration: Up to 3 months, ending by 31st January 2026

Why join?

Learn how to access up to £30,000 in funding
Understand eligibility and application criteria
Connect with potential partners from Denmark and Scotland
Get insights into how space data can drive innovation in Financial Services and beyond

Creating an effective email marketing strategy
2025-07-15 10:00 - 12:00
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored in this webinar. Whether you’re new to email marketing or you’re looking to optimise your email strategy, this webinar enable you to:

Adopt email marketing into your wider marketing strategy and gain insight into your target audience
Understand the key stages of an effective marketing strategy
Segment your audiences and to target and position your offering to them effectively
Create a value-driven and customer-focussed content for email marketing whilst measuring and testing it’s effectiveness
Identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels
Optimise the different components of a successful email campaign
Use reporting and key metrics to make sure your campaigns are successful
Be compliant with legal requirements relating to email communications and use best practices for escaping the spam folder

How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
2025-07-17 10:00 - 12:00
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool.
We will cover:

How to block or control what websites are allowed to ‘index’
The importance of a fast loading mobile website
How security and usability influence Google
What “off-page” optimisation means, and tactics to generate back-links
The importance of Local SEO, and why a “Google Business Profile” is vital

Launching a Wedding Venue: Lessons Learned & Planning Ahead
2025-07-17 10:00 - 16:00 | Kinclune Estate, Kirkton of Kingoldrum, Forfar, DD8 5HX
Kinclune Estate has recently opened its new wedding venue – hear from Aylwin Pillai as she shares insights from the journey so far, lessons learned along the way, and plans for the future.

InspireHER: How to rewire your brain for success
2025-07-17 12:00 - 13:00
Your thoughts shape your actions and your outcomes. But many of us are running on old mental patterns that fuel self-doubt, fear, and hesitation. The good news is you can change this using new information from modern neuroscience and psychological research.
This science-backed session will show you:

How your brain works (and how it holds you back)
How to change your patterns with deliberate action
Practical ways to practice rewiring
How to create a personal strategy for success.

You’ll leave with simple tools to train your brain to work for you, not against you, as you grow and develop your business.

Young person’s guide to starting a business
2025-07-17 13:00 - 15:00
This webinar will provide you with information, direction and support on a range of topics, including:

Planning (before you start, & once you are up and running)

The personal benefits of working for yourself

How to make sure your idea is viable and sustainable

How to research your market and market your business

How to identify who your customers are

Staffing

Funding

How to register and set up – sole trader or a limited company

VisitScotland bitesize webinars: attracting the North American visitor
2025-07-17 14:00 - 14:30
Unlock the potential of the North American market by understanding the unique characteristics and preferences of these visitors.
This webinar will explore how to reach them through various channels, and the role of distribution partners.
Gain insights into booking behaviours and learn how to tailor your product to meet their expectations.

How to write funding applications
2025-07-18 10:00 - 12:00
When submitting applications for funding, you need to ensure that the applications are written in such a way that improves your chances of being successful.
There are numerous funders out there and each will have their unique way they wish you to apply, however, in this webinar we’ll explore some key steps you can take to improve your chances of a successful application, including:

Clarifying your need

Demonstrating your needs

Understanding your funder

How to speak their language

Getting the basics right

Overcoming the common mistakes

Answering the questions asked

Engaging with Travel Trade: Developing your Product Sheet
2025-07-22 12:00 - 13:00
Do you want to connect with Travel Trade opportunities and need some support ensuring the information you provide is as effective as possible?
In this webinar of the Agritourism Monitor Farm programme, you will be guided by the experts to create a practical sales tool to help you connect with the travel trade. Cassie McEwan from Visit Scotland will guide you step-by-step through building a simple, two-page product sheet that clearly showcases your agritourism experience.
You will learn what travel trade buyers are really looking for, how to structure your content, and what to include to make your business stand out. By the end, you’ll have a flexible template you can adapt and use—perfect for getting trade-show ready and making a great first impression.

Video production for digital marketing
2025-07-22 14:00 - 16:00
Video captures people’s attention online and is important for getting your message across, while engaging with your target audience.
Learn how to:

Choose what type of video to create to suit your business objectives
Plan, shoot, edit, and upload video without special kit or expertise
Get to know the various digital platforms that can be utilised to view and share video content
See what editing apps are available and how to add music and subtitles

How to generate and increase sales
2025-07-23 10:00 - 12:00
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments.
We will cover:

Why a clear understanding of what an ideal customer looks like, and a good understanding of their problems, needs and wants is key to sales success
How to develop your sales platform using digital tools, platforms, and techniques
The different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press
The key phases in prospecting, qualifying, and converting sales prospects
The value of a ‘sales funnel’ and how it can be used to help plan and achieve sales
Why keeping the customers you already have is the best sales strategy of all
The importance of appropriate customer service in retaining customers

Social media essentials: Facebook
2025-07-24 10:00 - 12:00
Get to grips with Facebook – the world’s most popular social networking platform.
In this webinar you will:

Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy
Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach and impact
Learn from the stats and data you can get from the system and discover who your most interested customers/clients are
Understand the power of Facebook advertising, and other selling options available to you
Discover other business opportunities presented by Facebook, including how to promote and sell products and services
Be introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity

Social media essentials: Instagram
2025-07-24 14:00 - 16:00
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover:

Getting the setup right and benefitting from the available business tools
Best practice profiles, and some strategies to help your business stand out from the crowd
The types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact
The various types of content you can post to Instagram, from regular posts to Stories and Reels

How to build your brand
2025-07-25 10:00 - 12:00
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make more sales.
This session will:

Provide you with a clear understanding of the difference between brands and branding
Help you understand what a brand is
Show you why branding is important
Look at your brand strategy, brand identity and action
Help you learn how to develop your brand’s positioning, character, and purpose to differentiate your business from its competitors
Demonstrate how to set up a brand kit and style guide to ensure consistency across websites, social media, business cards, posters etc.
Teach you how to create simple promotional graphics using a variety of tools including Canva
Highlight a variety of free tools including Google Drive, Hubspot and Mailchimp that can save time and simplify marketing tasks

Making the case for soil health monitoring
2025-07-25 10:30 - 12:00
Part of the “Envisioning the future of soil health monitoring” series for AI4SoilHealth, hosted by Soil Association.
Why does soil health monitoring matter? What are some of the latest tools scientists are developing to make it easier? And what ambitions do policy makers have for monitoring frameworks of the future? Sign up to this free webinar to join leading experts to discuss these topics and learn more about the future of soil science.
The webinar will bring together the perspectives of farmers, policy makers and scientists on soil monitoring practices, and ground key concepts in the current EU farming and land use landscape. The panel will discuss the value of soil monitoring from three vital perspectives: on-the-ground practice, scientific research, and policy development.

How to create engaging content
2025-07-28 14:00 - 16:00
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels.
This session is ideal for businesses that already have a business website or use social media and now want to take it a step further, and develop the skills to show your audience that you are a trusted operator in your field.
We will help you:

Understand what kind of content your customers are looking for
Source, write and deliver that content
Amplify your brand and message and boost engagement online

Google Analytics – Understand how your website performs
2025-07-29 10:00 - 12:00
Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including:

Which marketing channels drive traffic to your site?
What pages are users looking at the most?
What impact does mobile have on your potential customers?

During this webinar, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.

Lunch and Learn: Navigating the new trade tariffs
2025-07-29 12:00 - 12:30
How do tariffs affect world trade and how can you best manage them?
In the Lunch and Learn, Mike Wilson looks at the recent turbulence in world trade brought about by Trump tariffs, their implications and how businesses can best manage their impact.
Key takeaways from this session:

Understand what tariffs are and what’s happened recently
See their impact on your business and world trade
How to manage tariffs and the effect of trade agreements

Mike is CEO and founder of the fast-growing consultancy company Go Exporting, which specialises in working with businesses of all sizes to take advantage of the world of opportunities in international markets.
He has 30 years’ experience in export-import, with a particular emphasis on entering new sectors and geographies. He has an entrepreneurial flair for identifying and assessing opportunities, developing routes to market and generating growth and profit.

Ready, set, launch: Essential digital tools to grow your new business
2025-07-29 13:00 - 15:00
In this business.connected workshop in partnership with Vodafone Business, we’re excited to bring you a practical and empowering session designed to help you get your business off to a strong digital start.
Whether your entrepreneurship is just beginning or you’re looking to strengthen your online presence, this workshop will guide you through the essential digital tools and strategies needed to launch and grow a successful business in today’s connected world.
Led by our expert speaker Nick Binza, the session will cover everything from building your online presence to choosing the right digital tools and setting up foundational systems like websites, payments and CRM platforms.
You’ll also learn the basics of digital marketing and how to automate key business functions to save time and money. Plus, we’ll cover the critical topic of getting your cyber security right from the very beginning, so your business stays protected as it grows.
Nick is the founder of Purpose Digital and former head of e-commerce and marketing at Mous, where he scaled the business from £1 million to £17 million turnover in just three years. At Purpose Digital, he helps start-ups and growing brands accelerate their e-commerce – whether that’s landing their first sale or reaching £10 million in revenue. His team recently helped Pot Gang triple their revenue to over £2 million and works with a range of D2C and B2B brands, delivering practical, results-driven digital growth.
