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X-WR-CALDESC:Events for Invest in Angus
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250124T093000
DTEND;TZID=UTC:20250124T123000
DTSTAMP:20260404T134631
CREATED:20241125T102205Z
LAST-MODIFIED:20241125T102205Z
UID:10090359-1737711000-1737721800@investinangus.com
SUMMARY:Understanding Co-ops for Creative Industry Businesses
DESCRIPTION:Are you thinking of starting a new creative business? Or looking for a different approach to your existing business or community venture? Have you considered a co-op? \nIf you’re looking for an inclusive\, democratic approach to your business\, then a co-op could be the perfect fit. \nOur free event\, Understanding Co-ops\, is brought to you by Co-operative Development Scotland\, one of Scottish Enterprise’s services\, and explores how your business can thrive as a co-operative. \nWhy co-ops?\nAll kinds of businesses operate as co-ops. These include pubs\, energy suppliers\, taxi firms\, bookstores\, community gardens\, wine sellers\, farms\, sports clubs\, and much more. \nCo-ops are run by their members. They can be customers\, employees\, residents\, or suppliers. They have a say in how the co-op is run – this makes it a fairer\, more collaborative\, and democratic way of doing business. \nCo-ops are also resilient as a business model. They are more than twice as likely to survive the early years of trading when compared to other start-up businesses. \nWhat to expect\nThe workshop will be led by a co-op specialist from Co-operate Scotland LLP and will feature guests from local creative industry co-ops: \n\nHen Hoose\nGlasgow Theatre Arts Collective\n\nOur guests will share their experiences of starting and running a co-op. \nThis informative and interactive workshop will give you a more in-depth understanding of co-operatives\, as well as the initial steps required to start one. You’ll discover: \n\nThe different kinds of co-ops and learn which type might suit you best\nWhat membership means\nThe strengths of co-ops versus traditional business models\nCo-op values and principles\nCo-op facts and figures\nThe different legal forms a co-op can take\nSupport for co-ops from Co-operative Development Scotland
URL:https://investinangus.com/event/understanding-co-ops-for-creative-industry-businesses/
LOCATION:Civic House\, 26 Civic Street\, Glasgow\, G4 9RH
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250123T160000
DTEND;TZID=UTC:20250123T180000
DTSTAMP:20260404T134631
CREATED:20241118T094247Z
LAST-MODIFIED:20241118T094247Z
UID:10090336-1737648000-1737655200@investinangus.com
SUMMARY:Kickstart your Marketing
DESCRIPTION:The workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content. \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
URL:https://investinangus.com/event/kickstart-your-marketing-18/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250123T140000
DTEND;TZID=UTC:20250123T160000
DTSTAMP:20260404T134631
CREATED:20241202T090811Z
LAST-MODIFIED:20241202T090811Z
UID:10090420-1737640800-1737648000@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-29/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250123T100000
DTEND;TZID=UTC:20250123T160000
DTSTAMP:20260404T134631
CREATED:20241216T085332Z
LAST-MODIFIED:20241216T085332Z
UID:10090459-1737626400-1737648000@investinangus.com
SUMMARY:EOI - Scaling Internationally with Amazon & Other Global Marketplaces
DESCRIPTION:If you’re an established company looking to scale internationally\, this flexible accelerator programme is for you. \nWith a primary focus on maximising success on Amazon\, you’ll also explore other key online marketplaces including eBay and Etsy\, as well as specialised wholesale online marketplaces like Alibaba\, Wayfair\, Faire and more. \nThe programme will provide you with actionable strategies to expand your reach\, optimise marketplace performance\, and grow sales globally. \nYou’ll also benefit from a bespoke action plan and personalised 1-2-1 support to create your custom international growth strategy. \nProgramme Format:\nThis online programme will start on Wednesday 22 Jan 2025 with an in-person event. \nThe learning modules will then be released online\, and followed with bi-weekly Teams catch ups. \nThe programme will end on Wednesday 23 Apr 2025 with a final in-person event.
URL:https://investinangus.com/event/eoi-scaling-internationally-with-amazon-other-global-marketplaces/
CATEGORIES:Business Planning,International Trade
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250123T100000
DTEND;TZID=UTC:20250123T120000
DTSTAMP:20260404T134631
CREATED:20241202T090724Z
LAST-MODIFIED:20241202T090724Z
UID:10090418-1737626400-1737633600@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook-9/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250123T093000
DTEND;TZID=UTC:20250123T130000
DTSTAMP:20260404T134631
CREATED:20241216T085213Z
LAST-MODIFIED:20241216T085213Z
UID:10090457-1737624600-1737637200@investinangus.com
SUMMARY:Unleash the Power of ChatGPT/AI for global business growth
DESCRIPTION:AI has been hitting the headlines recently\, with the launch of ChatGPT already making waves in various industries. \nChatGPT and other similar AI applications use natural language processing to create humanlike conversational dialogue. The language model can respond to questions and compose various written content\, including articles\, social media posts\, essays\, code and emails. \nThis webinar is updated weekly and covers a huge range of AI topics\, including getting the most out of popular models (ChatGPT\, Copilot and Gemini) for the creation of written and visual content. \nThis webinar will help you understand more about generative AI models and how you can use them to boost efficiency and productivity in your business.
URL:https://investinangus.com/event/unleash-the-power-of-chatgpt-ai-for-global-business-growth/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250123T090000
DTEND;TZID=UTC:20250123T120000
DTSTAMP:20260404T134631
CREATED:20250116T111839Z
LAST-MODIFIED:20250116T111839Z
UID:10090534-1737622800-1737633600@investinangus.com
SUMMARY:AgriFood Innovations - Sustainable Agriculture and Food Systems
DESCRIPTION:At this online webinar series\, you will hear about ways in which the carbon footprint of food production can be reduced\, by different thematic areas. \nThese webinars will feature keynote speakers providing expertise in their given field and insights from Innovate UK funded projects. There will be an opportunity to network\, and pose questions to the innovators. \nFrom energy to co-product and waste valorisation to the blue economy\, join us for insightful discussions and  explore innovations in sustainable agriculture and food systems that will drive us towards a nature positive future.
URL:https://investinangus.com/event/agrifood-innovations-sustainable-agriculture-and-food-systems/
CATEGORIES:Food & Drink,Innovation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250122T180000
DTEND;TZID=UTC:20250122T200000
DTSTAMP:20260404T134631
CREATED:20241209T085949Z
LAST-MODIFIED:20241209T085949Z
UID:10090442-1737568800-1737576000@investinangus.com
SUMMARY:Ready\, Steady\, Grow: How to Expand Your Business
DESCRIPTION:Ready to accelerate your business growth but unsure where to begin? \nLook no further than our Ready Steady Grow workshop focused on accelerating business growth. Led by experienced business advisers\, this session is designed to help you identify your growth potential and create a roadmap for success. \nThrough collaborative discussions with like-minded businesses\, you’ll gain new insights\, tools and knowledge to help support your growth plans. You’ll also walk away with a network of fellow business owners to connect with for ongoing support. \nDon’t miss this opportunity to take your business to new heights!
URL:https://investinangus.com/event/ready-steady-grow-how-to-expand-your-business-21/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250122T140000
DTEND;TZID=UTC:20250122T160000
DTSTAMP:20260404T134631
CREATED:20241202T090634Z
LAST-MODIFIED:20241202T090634Z
UID:10090416-1737554400-1737561600@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-7/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250122T123000
DTEND;TZID=UTC:20250122T133000
DTSTAMP:20260404T134631
CREATED:20250120T173827Z
LAST-MODIFIED:20250120T173827Z
UID:10090542-1737549000-1737552600@investinangus.com
SUMMARY:The 2025 playbook: this year's key business trends
DESCRIPTION:From advancements in AI to shifts in social media\, customer behaviour and attracting talent\, this session will provide actionable insights to keep you ahead of the curve. Our expert panel\, hosted by Hugh Lightbody\, will share their predictions\, case studies\, and strategies for leveraging these trends to drive growth and ensure you can stay competitive in an ever-changing landscape. \nThis session will cover: \n\nThe significant trends shaping the business landscape in 2025\nHow businesses can adapt to the rapid pace of change in technology and market demands\nEffective strategies to help small businesses remain resilient during uncertain times\nHow consumer preferences and behaviours will evolve this year\nThe role of digital transformation in helping businesses stay competitive\nHow businesses can train and bring in new talent\n\nPanellists include: \n\nHugh Lightbody (Host)\, Chief Officer\, Business Gateway National Unit\nGenevieve White\, Business Gateway Adviser & Founder of Campion Comms\nSean McGrath\, CEO\, Entrepreneurial Scotland Foundation\nGary Ennis\, Founder\, Managing Director & Senior Consultant\, NSDesign Ltd
URL:https://investinangus.com/event/the-2025-playbook-this-years-key-business-trends/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250122T100000
DTEND;TZID=UTC:20250122T120000
DTSTAMP:20260404T134631
CREATED:20241118T094142Z
LAST-MODIFIED:20241118T094142Z
UID:10090334-1737540000-1737547200@investinangus.com
SUMMARY:Delivering profit to drive growth
DESCRIPTION:The course covers financial analysis\, strategic decision-making\, resource allocation\, and the role of innovation and scalability in leveraging profit for long-term success. \nWe will cover: \n\nGetting to know your financials\nControlling growth\nImproving decision making\nOpportunities\nCash is king\nControlling change\nPricing strategies for maximum profit\nMeasuring profit
URL:https://investinangus.com/event/delivering-profit-to-drive-growth-11/
CATEGORIES:Business Planning,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250122T090000
DTEND;TZID=UTC:20250122T123000
DTSTAMP:20260404T134631
CREATED:20241216T085057Z
LAST-MODIFIED:20241216T085057Z
UID:10090454-1737536400-1737549000@investinangus.com
SUMMARY:Introduction to Lean Workshop
DESCRIPTION:Improving productivity in your business can reduce costs and increase competitiveness. \nOne way to boost your productivity – and keep it high – is to employ Lean Thinking Principles. \nHosted in partnership with Tay Cities Engineering Partnership and UHI Perth\, this breakfast workshop is an ideal opportunity to learn all about lean techniques and how they could help your business. \nAs well as providing a short overview of the Scottish Manufacturing Advisory Service (SMAS)\, this interactive workshop will explore how lean manufacturing can help engage people and create sustainable change in your business. \nAs the workshop will take place at the UHI Perth\, this will also be an opportunity to hear how our partners at Tay Cities Engineering Partnership are sharing expertise and collaborating to drive up the skills and technology base of the sector. \nWho should attend:\nThis event is for business leaders who want to understand the basics of improvement through team-building exercises and practical application. \nThrough the manufacturing simulation provided\, you’ll gain an understanding of the wastes and learn the importance of Performance Management. \nThis activity workshop provides the opportunity to step back from current operations\, review the essential implementation elements of improvement\, and assess the way forward for your organisation.
URL:https://investinangus.com/event/introduction-to-lean-workshop/
LOCATION:UHI Perth\, Crieff Road\, Perth\, PH1 2NX
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250121T130000
DTEND;TZID=UTC:20250121T150000
DTSTAMP:20260404T134631
CREATED:20241118T094043Z
LAST-MODIFIED:20241118T094043Z
UID:10090332-1737464400-1737471600@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-12/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250121T100000
DTEND;TZID=UTC:20250121T160000
DTSTAMP:20260404T134631
CREATED:20241216T084914Z
LAST-MODIFIED:20241216T084914Z
UID:10090452-1737453600-1737475200@investinangus.com
SUMMARY:EOI - Ecommerce: Direct-to-Consumer and Business-to-Business Accelerator
DESCRIPTION:Unlock the potential of direct-to-consumer (D2C) ecommerce with our flexible programme\, designed to help businesses refine and grow their online presence. \nThis comprehensive course focuses on strategies for selling directly to consumers – including everything from optimising your website to creating seamless customer experiences. \nIn addition to the direct-to-consumer channel\, we’ll explore opportunities in business-to-business (B2B) ecommerce. This will offer a broader perspective to businesses looking to diversify their sales channels. \nWith practical\, action-oriented guidance and one-to-one support\, you’ll develop a tailored action plan that drives growth and helps expand your reach – whether you’re focusing on direct-to-consumer or considering business-to-business for future opportunities. \nUnlock the potential of direct-to-consumer ecommerce with this flexible programme\, which focuses on: \n\nOptimising your website to enhance functionality and improve the customer experience\nCreating a seamless customer journey that drives loyalty and increases conversions\nExploring opportunities in the business-to-business channel
URL:https://investinangus.com/event/eoi-ecommerce-direct-to-consumer-and-business-to-business-accelerator/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250120T130000
DTEND;TZID=UTC:20250120T160000
DTSTAMP:20260404T134631
CREATED:20250106T114104Z
LAST-MODIFIED:20250106T114104Z
UID:10090484-1737378000-1737388800@investinangus.com
SUMMARY:Business Support – Drop In Sessions (Carnoustie Library)
DESCRIPTION:The Business Gateway team will be at Carnoustie Library to offer expert advice and support for all your business questions. \nDrop in and speak to us\, or use the book now button and a member of the team will be in touch to book an appointment. \nWhether you’re just starting out or looking to grow business\, our advisers are here for you every step of the way.
URL:https://investinangus.com/event/business-support-drop-in-sessions-carnoustie-library-2/
LOCATION:Carnoustie Library\, 21 High Street\, Carnoustie\, DD7 6AN
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250120T100000
DTEND;TZID=UTC:20250120T120000
DTSTAMP:20260404T134631
CREATED:20241118T093858Z
LAST-MODIFIED:20241118T093858Z
UID:10090328-1737367200-1737374400@investinangus.com
SUMMARY:Bookkeeping essentials
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/bookkeeping-essentials-17/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250117T100000
DTEND;TZID=UTC:20250117T120000
DTSTAMP:20260404T134631
CREATED:20241118T093754Z
LAST-MODIFIED:20241118T093754Z
UID:10090326-1737108000-1737115200@investinangus.com
SUMMARY:A step-by-step guide to building your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/a-step-by-step-guide-to-building-your-business-plan-12/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250116T140000
DTEND;TZID=UTC:20250116T160000
DTSTAMP:20260404T134631
CREATED:20241202T090542Z
LAST-MODIFIED:20241202T090542Z
UID:10090414-1737036000-1737043200@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-29/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250116T100000
DTEND;TZID=UTC:20250116T153000
DTSTAMP:20260404T134631
CREATED:20241216T090724Z
LAST-MODIFIED:20241216T090724Z
UID:10090464-1737021600-1737041400@investinangus.com
SUMMARY:Building Travel Trade Through Farm Tours
DESCRIPTION:Join Scotland’s Agritourism Monitor Farms Programme at Bairnkine Farm in the Scottish Borders for another informative event\, this time focused on building travel trade connections through farm tours. \nWhether you’re an established agritourism business or just starting out\, all are welcome to attend. \nLucy Tile\, of Bairnkine Farm\, will provide progress updates on their farm tours and lead a walkaround of the farm. We’ll also hear from Jasmine Jackson\, Jacksons at Jedburgh\, and Robert and Lucy Wilson\, Wilson’s Farm and Kitchen\, who will talk about the ways in which they have developed their business with the travel trade. \nRona Wallace\, Senior Intermediary Marketing Manager at VisitScotland\, will also lead a session on getting started working with the travel trade and provide useful insights on the industry. \nThere will be a chance to share thoughts & ideas and network over lunchtime. \nTea and Coffee will be provided. There will be a cup of soup at lunchtime but please do bring a packed lunch.
URL:https://investinangus.com/event/building-travel-trade-through-farm-tours/
LOCATION:Bairnkine Farm Tours\, Bairnkine Farm\, Jedburgh\, TD8 6PH
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250116T100000
DTEND;TZID=UTC:20250116T120000
DTSTAMP:20260404T134631
CREATED:20241125T091343Z
LAST-MODIFIED:20241125T091343Z
UID:10090354-1737021600-1737028800@investinangus.com
SUMMARY:Unlocking the power of crowdfunding
DESCRIPTION:This webinar will equip businesses with the knowledge and strategies to effectively leverage crowdfunding for growth and success. \nWe’ll cover: \n\nUnderstanding your funding audience\nCrowdfunding success stories\nThe impact of a successful campaign\nThe opportunity presented by patronage models\nEssential elements of a winning crowdfunding campaign\nBuilding a crowdfunding culture\nCrowdfunding myths and realities\nStrategies for success\n\nBy the end of this webinar\, you will have a comprehensive understanding of crowdfunding and patronage/membership models\, actionable strategies to launch a successful campaign and the confidence to take your organisation to new heights through crowdfunding.
URL:https://investinangus.com/event/unlocking-the-power-of-crowdfunding-3/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250115T140000
DTEND;TZID=UTC:20250115T160000
DTSTAMP:20260404T134631
CREATED:20241202T090449Z
LAST-MODIFIED:20241202T090449Z
UID:10090412-1736949600-1736956800@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-20/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250115T100000
DTEND;TZID=UTC:20250115T120000
DTSTAMP:20260404T134631
CREATED:20241202T090357Z
LAST-MODIFIED:20241202T090357Z
UID:10090410-1736935200-1736942400@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses-9/
CATEGORIES:Business Planning,Digital Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250114T140000
DTEND;TZID=UTC:20250114T153000
DTSTAMP:20260404T134631
CREATED:20241125T102924Z
LAST-MODIFIED:20241125T102924Z
UID:10090369-1736863200-1736868600@investinangus.com
SUMMARY:How To Develop a Brand For Your Business
DESCRIPTION:Your brand does not just mean which name or logo you choose\, it is so much more. Getting your brand right and following the correct process is essential for any new business owner. This bootcamp is designed for those people who are either pre-start or at the very early-stage of running their own business. \nWe’ll look at the principles of branding and the 5 key elements to each brand. We will guide you through each step and give you tools and templates that will help you on your brand journey. \nAgenda: \n• Understanding the difference between a brand and a logo \n• The 5 key elements of a brand \n• Your brand position \n• Your brand promise \n• Your brand values \n• Your brand story \n• Brand Associations \n• Next steps for you
URL:https://investinangus.com/event/how-to-develop-a-brand-for-your-business-2/
CATEGORIES:Business Start-up,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250114T133000
DTEND;TZID=UTC:20250114T153000
DTSTAMP:20260404T134631
CREATED:20241202T090304Z
LAST-MODIFIED:20241202T090304Z
UID:10090408-1736861400-1736868600@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also. \nBefore you sign up for this webinar\, please make sure you have created a free Canva account that you are signed into. We will be doing three live demonstrations\, giving you an opportunity to practice your new creative skills.
URL:https://investinangus.com/event/introduction-to-canva-4/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250114T100000
DTEND;TZID=UTC:20250114T130000
DTSTAMP:20260404T134631
CREATED:20241125T103131Z
LAST-MODIFIED:20241125T103131Z
UID:10090373-1736848800-1736859600@investinangus.com
SUMMARY:Marketing for your business
DESCRIPTION:Without proper marketing your business cannot have a lasting impact. This bootcamp will help you to identify\, profile and gain a deeper understanding of your target audiences\, how to conduct market research and build a marketing plan. It will also explain brand development and positioning – choosing your price points. \nAgenda: \nMarketing and market research \n\nWhat is Marketing?\nHow to understand your audience using market research\n\nUnderstanding Your Customers and Competition \n\nUnderstanding your competitors\nIdentifying your customers and categorising them\nUnderstanding your customers’ needs and motivations\n\nMarketing Planning\, Pricing and Branding \n\nPricing Considerations\nDeveloping your brand\nDeveloping your message\nDeciding on the best marketing methods for your business\nBudgeting and evaluating
URL:https://investinangus.com/event/marketing-for-your-business-2/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250114T100000
DTEND;TZID=UTC:20250114T120000
DTSTAMP:20260404T134631
CREATED:20250106T113918Z
LAST-MODIFIED:20250106T113918Z
UID:10090479-1736848800-1736856000@investinangus.com
SUMMARY:Business Planning: Secure Your Funding
DESCRIPTION:An in-depth walkthrough of our standard Business Plan template\, designed to help clients\, especially those applying for the Angus Council Grant\, create their best possible business plan. \nAttendees will be provided with and guided through a comprehensive business plan template\, perfect for your application to the Angus Council Start and Grow grant. \nOur expert Business Gateway advisors will guide you through the template in a step-by-step presentation. Afterward\, all three advisors will be available for one-on-one sessions to discuss your individual plans in more detail.
URL:https://investinangus.com/event/business-planning-secure-your-funding-2/
LOCATION:Montrose Port Authority\, Harbour Office\, South Quay\, Montrose\, DD10 9SL
CATEGORIES:Business Planning,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250114T093000
DTEND;TZID=UTC:20250114T113000
DTSTAMP:20260404T134631
CREATED:20241118T093711Z
LAST-MODIFIED:20241118T093711Z
UID:10090324-1736847000-1736854200@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-10/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250113T140000
DTEND;TZID=UTC:20250113T160000
DTSTAMP:20260404T134631
CREATED:20241202T090206Z
LAST-MODIFIED:20241202T090206Z
UID:10090406-1736776800-1736784000@investinangus.com
SUMMARY:Social media essentials: LinkedIn
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. \nDuring this webinar\, you will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand
URL:https://investinangus.com/event/social-media-essentials-linkedin-6/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250113T130000
DTEND;TZID=UTC:20250113T160000
DTSTAMP:20260404T134631
CREATED:20250106T114019Z
LAST-MODIFIED:20250106T114019Z
UID:10090482-1736773200-1736784000@investinangus.com
SUMMARY:Business Support – Drop In Sessions (Monifieth Library)
DESCRIPTION:The Business Gateway team will be at Monifieth Library to offer expert advice and support for all your business questions. \nDrop in and speak to us\, or use the book now button and a member of the team will be in touch to book an appointment. \nWhether you’re just starting out or looking to grow business\, our advisers are here for you every step of the way.
URL:https://investinangus.com/event/business-support-drop-in-sessions-monifieth-library/
LOCATION:Monifieth Library\, 48 High Street\, Monifieth\, DD5 4AE
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250113T100000
DTEND;TZID=UTC:20250113T120000
DTSTAMP:20260404T134631
CREATED:20241202T090114Z
LAST-MODIFIED:20241202T090114Z
UID:10090404-1736762400-1736769600@investinangus.com
SUMMARY:Video production for digital marketing
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise\nGet to know the various digital platforms that can be utilised to view and share video content\nSee what editing apps are available and how to add music and subtitles
URL:https://investinangus.com/event/video-production-for-digital-marketing-6/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
END:VCALENDAR