Invest in Angus

Twitter for business
2023-02-02 10:00 - 12:00 UTC
This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, and how it differs from other platforms.
You will also learn about:

What makes a good Twitter profile (and the options available to you).
Twitter best practice content and what makes the perfect tweet.
Dashboards such as Hootsuite to help you manage and integrate your social media accounts and schedule content.
Advanced techniques for social listening and pro-actively finding content and customers.
The basics of Twitter paid advertising.

Google Business Profile
2023-02-02 10:00 - 12:00
Step by step demonstrations of tasks will be carried out online and live during the session via mobile screen share and desktop showing you what to do, how to do it yourself and understand why you’re doing it.
By the end of the session, you will have an understanding of:

The potential benefits of a Google Business Profile
How to update and optimise all elements about your business
How to manage your listing via Google Maps
How to set up smart ad campaigns and the difference between smart mode and expert mode

Marketing Strategy Workshop
2023-02-01 18:00 - 20:00
This new workshop will cover the crucial next steps in what you need to know to ensure successful marketing takes place within your business.
Marketing Strategy is an advancement from our ‘Market Research Made Easy’ workshop, with the specific focus on supporting those businesses that are established and already have the basic marketing methods in place.
This workshop will look at:

Marketing Audit – current knowledge and success.
Understanding what ‘Marketing’ is.
The importance and benefits of planning.
How to develop your Marketing Strategy.
Measuring your marketing output
Top tips to improve your Marketing Strategy

By the end of this workshop, you will come away with the knowledge plus top tips for implementing your own marketing strategy plan into your business.

Cloud essentials for business
2023-02-01 16:00 - 18:00
Business owners and managers are busy. You’re wearing many hats, and your time is always in short supply. Cloud-based digital tools help you to run a more productive business by embracing the right digital processes.
We’ll focus on exploring a range of tools on the market which will help you to enhance your customer service operation, improve your project management, organise your digital storage and much more. By the end of this webinar, you will be able to:

Understand what the cloud is and what its benefits are
Understand your own ‘digital back office’
Use up-to-date knowledge on current cloud services and tools to help you with your business operations
Make informed decisions about improving your digital processes based on scalability, security, efficiency and affordability

Expanding Your Business Globally – Tendering in New Markets
2023-02-01 14:00 - 15:30
Do you want to grow your business by exploring new public sector markets?
Wider opportunities are not always as easy to find, so you need to commit time and resources into investigating them. Businesses may be surprised to learn that the procurement rules in Scotland and the rest of the UK are currently largely the same, but this may change when the full impact of Brexit is known. So how can businesses based within Scotland find and win public sector contracts within the rest of the UK, Europe and larger countries signed up to the World Trade Organisation’s Agreement on Government Procurement such as Australia, Canada, China, Japan, and the USA?
At this training one of SDP’s expert trainers will show you where to find opportunities in new public sector markets, including for OJEU and international contracts.
Advances in technology is making it easier for businesses of all sizes to work internationally, the trainer will give an overview of what considerations your business needs to take into account before start expanding globally.
Overview of what you will learn:

How to find new opportunities in the rest of the UK, Europe and globally
How to set up a business development strategy in a global public sector
What considerations your business need to think about when working internationally
How to adapt to new opportunities
Common mistakes businesses make and how to avoid them

At the end of the session, there will be an interactive Q&A session where you will have the opportunity to ask the questions you have and how to navigate expansion of your business through public sector contracts in a post-Brexit environment.
This event is suitable for Level 3 (Advanced) if you have a very good understanding of public sector procurement (completed Level 1 and 2 or have equivalent experience) & you have bid for a public sector contract on more than one occasion.

Producing engaging online content
2023-02-01 13:00 - 15:00
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social media and now want to take it a step further, and develop the skills to show your audience that you are a trusted operator in your field.
This session will help you:

Understand what kind of content your customers are looking for
Source, write and deliver that content
Amplify your brand and message and boost engagement online

Skilled Worker Route: How employers can sponsor international talent
2023-02-01 11:30 - 12:30
With most EU and non-EU citizens now subject to the UK immigration system, we invite you to join us as we discuss how the Skilled Worker route can help you to access overseas talent.
As a Scottish based SME, TalentScotland can support your business in a number of ways.

Talking Tourism: 2023 catch-up with VisitScotland
2023-02-01 11:00 - 12:00
Prepare for the 2023 season and discover what insights and trends to look out for this year! Joined by the Highland region’s Industry Relationship Manager, find out what business support VisitScotland can offer including:

One-on-one advice
Quality Assurance schemes (and how they can help your business!)
Internationalisation
Digital

Keep your business safe online
2023-02-01 10:00 - 12:00
Join us to find out how criminals are targeting small businesses online, the risks you face, and what you can do to minimise your exposure to online crime.
This webinar includes a number of live demos, covering the following areas:

What are the main online threats to your business?
The 5 pillars of prevention (Backup, Malware prevention, Securing your hardware, Passwords & Phishing attacks)
Simple and practical measures you can implement to protect yourself and your business
Best practice recovery steps for your business if the worst should happen

As a result of attending this webinar, you will gain a deeper understanding of the digital threats facing your business and what you need to do to secure your website, social media and company data from cyber criminals.

Ready, Steady, Grow: How to Expand Your Business
2023-01-31 18:00 - 20:00, 2023-01-25 18:00 - 20:00
Are you a business that has been trading for less than five years?
Do you realise your full potential? This is an opportunity for you to gain an outsider’s perspective, which can be essential in realising the potential for your business to expand.
Working with our advisers, you will analyse the current state of your business, and identify key areas for growth. You will also be shown various tools that can be utilised to analyse your business’ performance.
You will leave this webinar feeling motivated, with the knowledge of how to grow your business. You’ll now be able to set new goals, that previously weren’t possible.
If you are an early-stage business looking to grow, book your place now!
This webinar is for businesses located in Perth, Dundee & Angus.

LinkedIn for business
2023-01-31 14:00 - 16:00
No longer just an online CV, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance.
You will:

Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.
Learn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.
Understand that content is king on LinkedIn, and we’ll show you how to plan and produce captivating content that enriches your brand.

An update on 'Right to Work' checks
2023-01-31 11:00 - 12:00
Covid-19 right to work measures are ending on 30 September 2022. In this webinar, TalentScotland will look at how employers in Scotland can continue to perform right to work checks after this date.
This webinar is presented by Brodies LLP, TalentScotland’s immigration specialists, and you’ll have the opportunity to have any questions you might have.

Planning Your Bid – Time and Resources
2023-01-31 10:30 - 12:00
The biggest learning curve in tendering is understanding the time, energy, and resources that go into creating a winning bid.
The more planning you do before writing your bid, the easier you’ll find it when you begin your response. This training will walk you through the steps of how to plan and manage your bid. From capture planning to forming a bid team (this doesn’t necessarily need to be a full team, it could be one person if they have the right skills) to making key decisions.
One of SDP’s expert trainers will also show an example of a Bid Time Plan and how to complete it.
Overview of what you will learn:

What work can be done pre-tender to make the process of creating the bid less stressful
How to make objective decisions while managing a bid
How to create a bid time plan

At the end of the session, there will be an interactive Q&A session where you will have the opportunity to ask any burning questions you may have. As well as the chance to hear what other SME businesses in Scotland have to say.

Online Sales: Improve, develop & make more money
2023-01-31 10:00 - 12:00
What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both? This webinar will help you decide.
We will cover:

Factors to consider when selling online.
What eCommerce options exist, and the benefits of each
Differences in available eCommerce platforms
Benefits of automation
Key items to optimise performance

The employee ownership landscape and view of the future
2023-01-31 10:00 - 11:00
Aimed at professional advisors, this webinar series will explore different aspects of the subject to broaden your knowledge and support your clients to make informed decisions. The webinars are also relevant for business owners considering succession planning.
In this webinar, Graeme Nuttall OBE will discuss best practice regarding the design and implementation of an EOT (Employee Ownership Trust).
He’ll give insights into current proposals to streamline and improve the EOT legislation — how it may look in the future, and how the world of employee ownership may look in the future.

Planning & scheduling your online content
2023-01-30 14:00 - 16:00
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform – hugely increase the chances of achieving impact.
In this webinar, you will learn how to:

Plan content based on your business and your customer needs
Evaluate current social media dashboards and management tools
Create a social media content calendar and schedule updates automatically
Reach more people through automating your blog and email newsletter content
Implement simple automation techniques to increase efficiency

Having great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling, to achieve great business results.

How to manage and improve your cashflow
2023-01-30 13:00 - 14:00
This panel webinar, led by a panel of experts, will offer valuable discussion, insights, and tips on how small businesses can manage their cashflow in 2023 – including looking at how to resolve late invoices and secure fair payments. It will also outline the importance of having a robust cashflow process in place.
This session will explore:

The difference between late payments and extended payment terms
Negotiating and securing fair payment terms
How to improve communication between suppliers and customers
What support is out there to help businesses secure fast, fair payments

Panellists include:

Hugh Lightbody, Chief Officer, Business Gateway National Unit
Liz Barclay, Small Business Commissioner, OSBC
Rachel Cook, Deputy Head of Policy, FSB Scotland

How to build a digital marketing plan
2023-01-30 10:00 - 12:00
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals.
We will cover:

The importance of planning your digital marketing activities
Building your plan around a simple framework
Conducting a situational analysis (and understanding Customers and Competitors)
Developing your brand and tone of voice
Planning your Content strategy
Prioritising digital channels
Evaluating your Digital Marketing efforts

Email marketing for business
2023-01-27 12:00 - 14:00
Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to:

Segment your audiences and target them effectively
Create a quality marketing email and measure its effectiveness
Identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels
Identify the different components of a successful email campaign, including design, HTML v text and other formats
Use reporting and key metrics to make sure your campaigns are successful
Be compliant with legal requirements relating to email communications

How to generate and increase sales
2023-01-27 09:00 - 11:00
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments.
We will cover:

Why a clear understanding of what an ideal customer looks like, and a good understanding of their problems, needs and wants is key to sales success
How to develop your sales platform using digital tools, platforms, and techniques
The different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press
The key phases in prospecting, qualifying, and converting sales prospects
The value of a ‘sales funnel’ and how it can be used to help plan and achieve sales
Why keeping the customers you already have is the best sales strategy of all
The importance of appropriate customer service in retaining customers

An Introduction to Bookkeeping
2023-01-26 18:00 - 20:00
This workshop will explain:

what financial records are needed
the broad principles and procedures of accounting systems
how to choose accounting systems – both manual and computerised
which financial statements and statutory returns are relevant to your business
different accounting periods and financial years
how to use financial records for monitoring the financial state of your business
cash flow forecasting, profit and loss statements as well as what they should contain
what financial measures and forecasts are needed by your business
what information on financial record keeping is available and from whom

By the end of the workshop you will be able to introduce or improve your financial record keeping system and improve how you manage your finances.

How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
2023-01-26 14:00 - 16:00
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool.
We will cover:

How to block or control what websites are allowed to ‘index’
The importance of a fast loading mobile website
How security and usability influence Google
What “off-page” optimisation means, and tactics to generate back-links
The importance of Local SEO, and why a “Google Business Profile” is vital

Getting to grips with TikTok for Business
2023-01-26 10:00 - 12:00
The aim of this session is to go through the process of planning, shooting and editing a short videos using the TikTok app.
The session covers creating ‘expert’ videos, text videos, using TikTok soundtracks, creating voiceover videos, and using transitions in videos.

LinkedIn to grow your business internationally
2023-01-26 09:30 - 13:00
There are now more than 830m business people worldwide and in excess of 34m in the UK who consider LinkedIn to be the pre-eminent business networking platform online.
A key place online where professionals have the ability to connect, develop their sales and market themselves, their skills, services and products.
Using many live demos, this LinkedIn masterclass is designed for anyone looking to use LinkedIn more effectively and to ensure that you are best placed to use the power and opportunities of LinkedIn for you and your business, giving you the know-how to market yourself, increase your visibility & reputation and, most importantly, develop new international business on it.
We will be covering the following:

Key Concepts and settings on LinkedIn to get the most out of it
Creating a Profile which will market, attract and sell for you
Targeting prospects using the Advanced Search and other tools
How to best connect with people (and how not to)
Advertising on LinkedIn
LinkedIn Groups
Developing and Using your Company Pages to best effect

Fair Work Workshop
2023-01-26 09:30 - 12:30
Fair Work is an investment in everyone, for everyone. Fair Work can improve productivity, innovation, organisational reputation and recruitment, reduce staff turnover, and lead to diverse workplaces with a richness of talent and a diversity of ideas.
For workers, it increases financial security, physical health and psychological wellbeing. For businesses, it brings more engaged, committed and adaptable workers who spot challenges and opportunities, solve problems, offer insight and ideas for business improvement, and create value.
What’s the event about?
Join this interactive online workshop to explore the five dimensions of Fair Work.
Gain practical tips and advice on where you can implement changes that will help your business in retaining and motivating staff and contribute to your business’s reputation as a fair and secure employer as well as potentially increase innovation and productivity.
You’ll also have the opportunity of a one to one follow up session with one of our workplace innovation specialist to discuss your action plan, and you’ll be signposted to further support available from the Scottish Enterprise workplace innovation team and local partners.
Who’s it for?
These workshops are for business leaders, managers and change agents within growing businesses in Scotland.

The basics of trading on eBay, Etsy and Amazon Marketplaces
2023-01-25 18:00 - 20:00
As a consumer, you’ve almost certainly purchased online from one of the global marketplaces such as eBay, Etsy or Amazon, so why wouldn’t your customers do the same and buy from you?
We will cover:

Why to sell via a Marketplace, your own website, or both
Choosing the right Marketplace – looking specificly at eBay, Etsy and Amazon

Understanding Profit Margins and how Marketplace fees affect them

An overview of some of the rules and regulations enforced by these platforms
Trading internationally – what’s possible?

You’ll leave with a better understanding of how online marketplaces can help you reach your target audience, which marketplace is best for you, and how to get started selling quickly and easily.

Latest updates on the low cost visa routes
2023-01-25 14:30 - 15:30
There are lots of low-cost visa routes under the UK’s points-based system.
Join TalentScotland for an update on affordable visa options, including the Graduate, High Potential Individual and Youth Mobility routes.

Lunch with Dr Susie Mitchell
2023-01-25 12:00 - 14:00 | Clayton Hotel, 286 Clyde Street, Glasgow, G1 4AR
Join Scottish Women in Business for lunch as they kick off their quarterly topic of innovation and technology with guest speaker Dr Susie Mitchell, Programme Director at Glasgow City of Science and Innovation.
About Dr Mitchell:

She came to Glasgow in 1996 to undertake a PhD in cancer research at the University of Glasgow’s Beatson Institute for Cancer Research where she was awarded the John Paul Award for research excellence
She would then become an R&D manager within the NHS, a public policy practitioner for local and national government, and Accessibility and Inclusion lead for the Glasgow 2014 Commonwealth Games Organising Committee
She is a champion of diversity in STEM and in 2016 was recognised by Equate Scotland as a Leading Woman of Scotland for her contributions to STEM and Scotland’s advancement
In 2013, she became Programme Director for Glasgow City of Science and Innovation – a regional innovation partnership that influences regional innovation strategy and delivers impact through a range of pioneering projects and programmes that support greater innovation in business to benefit people, productivity and planet
She is a proud member of the Glasgow International Jazz Festival Board and outside work, is a session musician and a presenter and contributor for the BBC.

Fife & Tayside Procurement Surgery
2023-01-25 09:00 - 13:00
To support local suppliers in Angus, Dundee City, Fife and Perth & Kinross Councils, Procurement Surgeries are hosted by each local authority on a rotating basis.
Local suppliers are invited to attend clinic appointments lasting 20 minutes, available from 9:00am to 1:00pm by prior appointment only. The appointments shall be conducted via Webex, hosted by the Supplier Development Programme.
Procurement Surgeries will:

Signpost and prepare businesses to local support, aiming to increase their confidence when tendering with the public sector;
Assist suppliers in gaining knowledge of local supply chain opportunities across Fife and Tayside;
Help the Councils build relationships with suppliers and break down barriers to bidding;
Raise awareness of the opportunities within public sector procurement, such as Regulated Procurement Pipelines; and
Support suppliers in becoming “tender ready” with the Supplier Development Programme to better understand and respond to the “ask” from local authorities in procurement.

Bookings for Procurement Surgeries must be booked in advance by SMEs by logging into the SDP website and answering the required questions that are part of the booking process.
