Invest in Angus

Build your ecommerce sales on Amazon
2023-04-27 10:00 - 11:00 UTC
With more than 80% of UK online customers using Amazon, all product-based businesses need to control how their brand appears on the channel.
In this webinar, we look at the critical points to help you grow a successful brand on Amazon, both at home and across global marketplaces.

Scale-up visa route
2023-04-27 11:00 - 12:00
The government has recently introduced the Scale-Up visa route, which gives certain employers another visa option to help access international talent.
Join us to learn more about this new route and how it could help you access international talent.

How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
2023-04-27 14:00 - 16:00
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool.
We will cover:

How to block or control what websites are allowed to ‘index’
The importance of a fast loading mobile website
How security and usability influence Google
What “off-page” optimisation means, and tactics to generate back-links
The importance of Local SEO, and why a “Google Business Profile” is vital

Creative Concierge: summer 2023
2023-04-27 18:00 - 20:00
VisitScotland have teamed up with the V&A Dundee to invite front-line tourism, hospitality and retail staff to the first Creative Concierge event of the year.
Come along and hear about some of the exciting new things to see and do in the city over the coming months. You’ll have the opportunity to take a look at V&A Dundee’s newest exhibition – Tartan, hear about Radio One’s Big Weekend and The Dundee Tartan Trail. VisitScotland will provide an update on tourism and you’ll have the chance to meet some of the friendly VisitScotland iCentre team.
These events are a great way to catch up with colleagues working in the industry. Join us from 6pm – 8pm on Thursday 27 April at V&A Dundee.
Front-of-house staff as well as sole traders are invited to attend to learn more and to share with your customers and guests.
Format
6.00pm Guests arrive, refreshments served
6.20pm Welcome to the event and V&A Dundee
6.25pm Hear about V&A Dundee – Tartan exhibition, Radio One’s Big Weekend, and the Dundee Tartan Trails
7.00pm Guests visit Tartan and networking
8.00pm Close
Dress code – Tartan (optional)

Paid for advertising
2023-04-28 10:00 - 12:00
This webinar is designed to help you make more informed decisions about where paid for advertising fits in to your digital marketing strategy. During the webinar we will discuss various key considerations of paid advertising, provide advice on planning, explore platform options and look at measuring the impact of your ads.
By the end of the webinar, you’ll have a better understanding of:

Key concepts of paid ads and how it fits within your strategy
Best practice during ads setup
Importance of planning for paid Ads
How to evaluate and understand performance of paid ads

Photography for online business
2023-04-28 14:00 - 16:00
An image is everything. Learn how to shoot, edit and upload photos for use online and to showcase your business.
During this webinar you will:

Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms.
See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.

HR – Recruiting, managing, and retaining staff
2023-04-28 17:00 - 19:00
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner.
This webinar will allow you to have the key information in your possession to take on staff and manage your team.
Topics covered:

Recruiting, managing, and retaining staff
Attracting and recruiting the best and right people for our business
Our obligations as employers
Managing people to stay with us
Moving on
Dismissal
Restructure/Redundancy

We will also look at:

How in the current climate you can manage staff and teams in a remote environment, considering their productivity, efficiency, and the issues of home working
How you can best manage staff to ensure productivity is kept and mental health is supported
The impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed

International Digital Platforms and Tools for B2B Lead Generation
2023-05-02 09:30 - 13:00
B2B purchasing decision making processes are typically more complex than B2C – often involving multiple different stakeholders, each with their own different needs, perspectives and potential sales objectives we need to overcome.
Roddy has a track record of launching and scaling successful businesses online. He has managed several successful multi-million pound e-commerce businesses from start-up to maturity in markets including the UK, France, Italy, the US and China and in his last corporate role spent 7 years as the Global Head of E-Commerce and Digital Marketing for a $120M, US Internet Retailer Top 200 e-commerce business.
Roddy has established two successful new ventures, Feral, a digital marketing and e-commerce consultancy helping brands to produce authentic pillar marketing content and building high performance websites and an e-commerce retail business selling home décor products. This business is now a key player in the UK home interiors market.

Website User Experience – Is your website fit for purpose?
2023-05-02 10:00 - 12:00
Websites should look good and function well, and give your website visitors and customers a positive user experience.
During this webinar, we’ll look at User Experience (UX) and how you can improve it on your website, including:

Understand what User Experience is
A look at some of the key factors, including credibility, value, purpose and more
Hints, tips and tools to help you start improving elements of your website
An overview of tools to help you measure User Experience

Producing engaging online content
2023-05-02 14:00 - 16:00
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products.
In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social media and now want to take it a step further, and develop the skills to show your audience that you are a trusted operator in your field.
This session will help you:

Understand what kind of content your customers are looking for
Source, write and deliver that content
Amplify your brand and message and boost engagement online

Twitter for business
2023-05-03 10:00 - 12:00
This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, and how it differs from other platforms.
You will also learn about:

What makes a good Twitter profile (and the options available to you).
Twitter best practice content and what makes the perfect tweet.
Dashboards such as Hootsuite to help you manage and integrate your social media accounts and schedule content.
Advanced techniques for social listening and pro-actively finding content and customers.
The basics of Twitter paid advertising.

Pinterest for business
2023-05-03 14:00 - 16:00
A commonly used tool for those researching products and services for personal life (clothing ideas, holidays inspiration, cooking alternatives!), but how can it benefit your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest.
During this webinar we’ll help you better understand:

Who is using Pinterest and what are they looking for?
How to setup your business profile
Key features to use within Pinterest
Measuring success and engagement

Making digital content accessible
2023-05-03 18:00 - 20:00
Everyone consumes and understands information differently, with some facing additional challenges that aren’t always considered. In this webinar, we’ll explore the challenges that people can have when accessing digital content and we’ll look at the ways you can improve your digital content to be inclusive and considerate for all.
By the end of this webinar, you will be able to:

Understand and consider the barriers and challenges faced by others when accessing digital content.
Assess your digital content on how easy it is for others to access, consume and understand.
Review your website content with an understanding of what adjustments you should make to ensure that your content is catering to all.
Use social media functions and tools to help make your content more accessible.
Understand and use an ‘Accessibility Ready Checklist’ for any of your content to ensure you are designing and developing content for all of your audience.

Developing your Start-Up Action Plan
2023-05-04 09:30 - 11:30
This workshop will be held online via zoom. Joining instructions will be shared with you once you have booked your space.
This online workshop will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan, start building a set of SMART Goals, give thought to business skills development and provide a clear path for steps to launch your business.
You will also learn about the key considerations when starting a business and what steps you will need to take from legal, financial and strategic standpoints.
By the end of the workshop, you will have the information required to start building an action plan and be confident about understanding the next steps.

Video production for social media
2023-05-04 10:00 - 12:00
Video captures people’s attention online and is important for getting your message across, while engaging with your target audience.
Learn how to:

Choose what type of video to create to suit your business objectives
Plan, shoot, edit, and upload video without special kit or expertise.
Get to know the various digital platforms that can be utilised to view and share video content.
See what editing apps are available and how to add music and subtitles.

Access to Funding Roadshow
2023-05-04 12:30 - 14:00 | Marischal College, Broad Street, Aberdeen, AB10 1AB
If your business is considering a fundraising campaign, join this event to get advice about the funding options available, the benefits of debt and equity and how to get Funder ready.
Our guest panellists from Scottish Enterprise, Bank of Scotland, Henderson Loggie and more will explore all these subjects and more in an interactive session.
Event agenda
12:30 – Intro Gary Torbett, Scottish Enterprise
12:35 – How to get founder ready – Robin Denissen-McIntosh, Henderson Loggie
12:45 – Equity – Scottish Enterprise, Gary Torbett
12:52 – Debt Funding and Bank Products – Alison Scott, Scottish Enterprise and Graeme Keen, Bank Of Scotland
13:12-Grants – Alan Dick, Scottish Enterprise
13:22 – Q&A
13:50 – Close

What is involved in building a successful international ready website
2023-05-04 13:00 - 16:30
What’s the masterclass about?
This expert-led webinar covers everything you need to stay ahead of competitors by creating a globalised website and social media presence.
The session is designed as a guide for ambitious Scottish businesses planning to expand into new international marketplaces.
You’ll learn about the following topics:

Selecting a domain
Registering with search engines
Choosing a web host
Language and localisation issues
Payment and shipping
Localising your social media

About the expert speaker
Presenter Stephen Whitelaw has over 30 years of business experience in starting and growing businesses. He won the Deloitte & Touche Fast 50 Award in 1999 and has been described as a ‘rebel without a pause’.
Stephen has a multi-disciplined background. He’s skilled at helping companies at all stages overcome development and technology challenges and has started and sold many technology companies over the years. Given his extensive experience, Stephen is a regular keynote speaker for Fortune 500 companies such a Google, Microsoft, Groupon, and Oracle.

Community Active and Sustainable Travel Consultation
2023-05-04 19:00 - 21:00
We would like to extend a warm invitation to you for our upcoming Community Active and Sustainable Travel Consultation Event. The event is scheduled to take place on the 29th April 12am – 4pm, and 4th May 7pm – 9pm at Angus Cycle Hub
This consultation event is designed to bring together stakeholders, community members, and individuals who are passionate about promoting sustainable travel and active transportation within our community. The goal of the event is to gather feedback, insights, and ideas on how we can collectively work towards creating a more sustainable and active transportation system that meets the needs of our community.
At the event, there will be opportunities for attendees to share their ideas and collaborate on potential solutions to some of the challenges facing our community.
If you have any questions or would like to confirm your attendance, please do not hesitate to contact us. And if you cannot attend or have already spoken with us at length, then we would appreciate you sharing this with any other partners or community members that you think would be interested in attending. We look forward to seeing you at the event.

Upgrade your business marketing with a CRM system
2023-05-05 09:00 - 11:00
From organising how you reach new customers to tracking the new deals you close, a Customer Relationship Management (CRM) system is a great tool to help your business grow.
In this webinar, we’ll show you how to connect a CRM to your website, track potential new customers, manage your business activities, nurture your leads and track successful, new business.
By the end of this webinar, you will understand:

What a CRM is, why they’re important and the difference between some of the best CRMs offered to businesses.
How to use HubSpot, a free CRM, for managing contacts, organising sales processes and creating reports.
How to improve your sales and marketing processes by using CRM task management, meeting scheduling and email marketing.
Your legal responsibilities when capturing customer information.

Cloud essentials for business
2023-05-05 12:00 - 14:00
Business owners and managers are busy. You’re wearing many hats, and your time is always in short supply. Cloud-based digital tools help you to run a more productive business by embracing the right digital processes.
We’ll focus on exploring a range of tools on the market which will help you to enhance your customer service operation, improve your project management, organise your digital storage and much more. By the end of this webinar, you will be able to:

Understand what the cloud is and what its benefits are
Understand your own ‘digital back office’
Use up-to-date knowledge on current cloud services and tools to help you with your business operations
Make informed decisions about improving your digital processes based on scalability, security, efficiency and affordability

How to start a business: The basics
2023-05-06 10:00 - 12:00
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved.
We will cover:

Personal finance planning – how much do you need to earn?
Researching your market – who your customers are, understanding your competition and what the trends are within your chosen field
Business structure – what are the core business structures? How to decide which is right for you and how to register as a business
Creating your start-up action plan – an outline
Marketing
Pricing
Naming the business
Basic bookkeeping
Forecasting
Financing, banking, insurance, and VAT
Tax

How to write and develop your business plan
2023-05-08 10:00 - 12:00
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant, and how you can develop a business plan to meet your needs.
We will:

Provide a structure for a business plan
Review each section of what should be included within the business plan
Explain when and how to use a business plan
Explore the connections (and importance) between the words and the numbers
Look at how to identify and manage cashflow within the business planning process

The Essential Guide for International Marketeers
2023-05-09 10:00 - 11:00
Learn the key principles of digital marketing and how to develop results-focused essential skills using the right tools.
From identifying the right channel to evaluating campaign performance, this event will teach you industry techniques to grow your international business. It’s ideal for those starting out in digital marketing or in need of a skills update.
What’s involved?
The session will cover topics such as:

Key principles of digital marketing and a results-driven approach
Using the right tools and data to inform the design and development of your website
SEO basics and how to get more traffic from Google
Increasing engagement through social media
The importance of reviews and user-generated content

What will I learn?
You’ll leave the session with knowledge of:

How to develop a plan with performance measures
How to brief or begin website design and development
What Google ‘likes’ and looks for in a website
What to do and not do when developing a social media plan
How to manage user reviews and deal with online complaints

Facebook for business
2023-05-09 10:00 - 12:00
Get to grips with Facebook – the world’s most popular social networking platform.
In this webinar you will:

Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy.
Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach and impact.
Learn from the stats and data you can get from the system and discover who your most interested customers/clients are.
Understand the power of Facebook advertising, and other selling options available to you.
Discover other business opportunities presented by Facebook, including how to promote and sell products and services.
Be introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity.

Become a CPD-certified Green Champion
2023-05-09 10:00 - 12:30
Rising energy costs, the climate emergency and increasing consumer pressure continue to impact businesses and challenge the way they manage their environmental performance.
The good news is Business Energy Scotland’s Green Champions training course has already helped over 4,000 professionals from organisations across Scotland to prepare for this challenge.
And this is your chance to join them. This webinar will pack the entire Green Champions foundation modules into one session and provide you with the skills and knowledge needed to grow a green, profitable businesses.

Skilled worker route: How employers can sponsor international talent
2023-05-09 11:00 - 12:00
With most EU and non-EU citizens now subject to the UK immigration system, we invite you to join us as we discuss how the Skilled Worker route can help you to access overseas talent.
As a Scottish based SME, TalentScotland can support your business in a number of ways.

Google Analytics – Understand how your website performs
2023-05-09 14:00 - 16:00
Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including:

Which marketing channels drive traffic to your site?
What pages are users looking at the most?
What impact does mobile have on your potential customers?

During this webinar, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.

Email marketing for business
2023-05-10 09:00 - 11:00
Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to:

Segment your audiences and target them effectively
Create a quality marketing email and measure its effectiveness
Identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels
Identify the different components of a successful email campaign, including design, HTML v text and other formats
Use reporting and key metrics to make sure your campaigns are successful
Be compliant with legal requirements relating to email communications

Taking charge of your utility strategy
2023-05-10 11:00 - 12:00
From redundancies to reduced hours, rising energy costs continue to have a severe and significant impact on tourism and hospitality businesses.
With limited support available from the UK Government’s new Energy Bill Discount Scheme (EBDS) and a huge number of businesses out of contract, it’s difficult to know what action to take next.
The Scottish Tourism Alliance (STA) is partnering with leading utilities management company, eyebright, to deliver a free online webinar to offer clarity and ultimately empower businesses in the sector to take charge of their energy strategy.
Whether you’re an SME or a large, multi-site business, this event will debunk the myths around utilities management and the new EBDS, highlight opportunities businesses may be missing to save energy, and offer information and advice to confidently make choices about your utility strategy going forwards.
As well as hearing from business owners who are successfully navigating and managing their utilities, there will be plenty of opportunities to ask questions, both anonymously ahead of the event and during the session.

Immigration update for the fishing sector
2023-05-10 11:00 - 12:00
Join us for an immigration update for the fishing sector – what do employers need to know?
Recent changes to the Immigration Rules clarify that seafarers working within a 12-mile radius of the UK shore (also known as UK territorial waters) are subject to immigration control. These changes clarify that most non-British and non-Irish citizens working on vessels within UK territorial waters must have permission to do so before beginning work.
