Invest in Angus

Twitter for business
2023-05-03 10:00 - 12:00 UTC
This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, and how it differs from other platforms.
You will also learn about:

What makes a good Twitter profile (and the options available to you).
Twitter best practice content and what makes the perfect tweet.
Dashboards such as Hootsuite to help you manage and integrate your social media accounts and schedule content.
Advanced techniques for social listening and pro-actively finding content and customers.
The basics of Twitter paid advertising.

Pinterest for business
2023-05-03 14:00 - 16:00
A commonly used tool for those researching products and services for personal life (clothing ideas, holidays inspiration, cooking alternatives!), but how can it benefit your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest.
During this webinar we’ll help you better understand:

Who is using Pinterest and what are they looking for?
How to setup your business profile
Key features to use within Pinterest
Measuring success and engagement

Making digital content accessible
2023-05-03 18:00 - 20:00
Everyone consumes and understands information differently, with some facing additional challenges that aren’t always considered. In this webinar, we’ll explore the challenges that people can have when accessing digital content and we’ll look at the ways you can improve your digital content to be inclusive and considerate for all.
By the end of this webinar, you will be able to:

Understand and consider the barriers and challenges faced by others when accessing digital content.
Assess your digital content on how easy it is for others to access, consume and understand.
Review your website content with an understanding of what adjustments you should make to ensure that your content is catering to all.
Use social media functions and tools to help make your content more accessible.
Understand and use an ‘Accessibility Ready Checklist’ for any of your content to ensure you are designing and developing content for all of your audience.

Developing your Start-Up Action Plan
2023-05-04 09:30 - 11:30
This workshop will be held online via zoom. Joining instructions will be shared with you once you have booked your space.
This online workshop will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan, start building a set of SMART Goals, give thought to business skills development and provide a clear path for steps to launch your business.
You will also learn about the key considerations when starting a business and what steps you will need to take from legal, financial and strategic standpoints.
By the end of the workshop, you will have the information required to start building an action plan and be confident about understanding the next steps.

Video production for social media
2023-05-04 10:00 - 12:00
Video captures people’s attention online and is important for getting your message across, while engaging with your target audience.
Learn how to:

Choose what type of video to create to suit your business objectives
Plan, shoot, edit, and upload video without special kit or expertise.
Get to know the various digital platforms that can be utilised to view and share video content.
See what editing apps are available and how to add music and subtitles.

Access to Funding Roadshow
2023-05-04 12:30 - 14:00 | Marischal College, Broad Street, Aberdeen, AB10 1AB
If your business is considering a fundraising campaign, join this event to get advice about the funding options available, the benefits of debt and equity and how to get Funder ready.
Our guest panellists from Scottish Enterprise, Bank of Scotland, Henderson Loggie and more will explore all these subjects and more in an interactive session.
Event agenda
12:30 – Intro Gary Torbett, Scottish Enterprise
12:35 – How to get founder ready – Robin Denissen-McIntosh, Henderson Loggie
12:45 – Equity – Scottish Enterprise, Gary Torbett
12:52 – Debt Funding and Bank Products – Alison Scott, Scottish Enterprise and Graeme Keen, Bank Of Scotland
13:12-Grants – Alan Dick, Scottish Enterprise
13:22 – Q&A
13:50 – Close

What is involved in building a successful international ready website
2023-05-04 13:00 - 16:30
What’s the masterclass about?
This expert-led webinar covers everything you need to stay ahead of competitors by creating a globalised website and social media presence.
The session is designed as a guide for ambitious Scottish businesses planning to expand into new international marketplaces.
You’ll learn about the following topics:

Selecting a domain
Registering with search engines
Choosing a web host
Language and localisation issues
Payment and shipping
Localising your social media

About the expert speaker
Presenter Stephen Whitelaw has over 30 years of business experience in starting and growing businesses. He won the Deloitte & Touche Fast 50 Award in 1999 and has been described as a ‘rebel without a pause’.
Stephen has a multi-disciplined background. He’s skilled at helping companies at all stages overcome development and technology challenges and has started and sold many technology companies over the years. Given his extensive experience, Stephen is a regular keynote speaker for Fortune 500 companies such a Google, Microsoft, Groupon, and Oracle.

Community Active and Sustainable Travel Consultation
2023-05-04 19:00 - 21:00
We would like to extend a warm invitation to you for our upcoming Community Active and Sustainable Travel Consultation Event. The event is scheduled to take place on the 29th April 12am – 4pm, and 4th May 7pm – 9pm at Angus Cycle Hub
This consultation event is designed to bring together stakeholders, community members, and individuals who are passionate about promoting sustainable travel and active transportation within our community. The goal of the event is to gather feedback, insights, and ideas on how we can collectively work towards creating a more sustainable and active transportation system that meets the needs of our community.
At the event, there will be opportunities for attendees to share their ideas and collaborate on potential solutions to some of the challenges facing our community.
If you have any questions or would like to confirm your attendance, please do not hesitate to contact us. And if you cannot attend or have already spoken with us at length, then we would appreciate you sharing this with any other partners or community members that you think would be interested in attending. We look forward to seeing you at the event.

Upgrade your business marketing with a CRM system
2023-05-05 09:00 - 11:00
From organising how you reach new customers to tracking the new deals you close, a Customer Relationship Management (CRM) system is a great tool to help your business grow.
In this webinar, we’ll show you how to connect a CRM to your website, track potential new customers, manage your business activities, nurture your leads and track successful, new business.
By the end of this webinar, you will understand:

What a CRM is, why they’re important and the difference between some of the best CRMs offered to businesses.
How to use HubSpot, a free CRM, for managing contacts, organising sales processes and creating reports.
How to improve your sales and marketing processes by using CRM task management, meeting scheduling and email marketing.
Your legal responsibilities when capturing customer information.

Cloud essentials for business
2023-05-05 12:00 - 14:00
Business owners and managers are busy. You’re wearing many hats, and your time is always in short supply. Cloud-based digital tools help you to run a more productive business by embracing the right digital processes.
We’ll focus on exploring a range of tools on the market which will help you to enhance your customer service operation, improve your project management, organise your digital storage and much more. By the end of this webinar, you will be able to:

Understand what the cloud is and what its benefits are
Understand your own ‘digital back office’
Use up-to-date knowledge on current cloud services and tools to help you with your business operations
Make informed decisions about improving your digital processes based on scalability, security, efficiency and affordability

How to start a business: The basics
2023-05-06 10:00 - 12:00
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved.
We will cover:

Personal finance planning – how much do you need to earn?
Researching your market – who your customers are, understanding your competition and what the trends are within your chosen field
Business structure – what are the core business structures? How to decide which is right for you and how to register as a business
Creating your start-up action plan – an outline
Marketing
Pricing
Naming the business
Basic bookkeeping
Forecasting
Financing, banking, insurance, and VAT
Tax

How to write and develop your business plan
2023-05-08 10:00 - 12:00
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant, and how you can develop a business plan to meet your needs.
We will:

Provide a structure for a business plan
Review each section of what should be included within the business plan
Explain when and how to use a business plan
Explore the connections (and importance) between the words and the numbers
Look at how to identify and manage cashflow within the business planning process

The Essential Guide for International Marketeers
2023-05-09 10:00 - 11:00
Learn the key principles of digital marketing and how to develop results-focused essential skills using the right tools.
From identifying the right channel to evaluating campaign performance, this event will teach you industry techniques to grow your international business. It’s ideal for those starting out in digital marketing or in need of a skills update.
What’s involved?
The session will cover topics such as:

Key principles of digital marketing and a results-driven approach
Using the right tools and data to inform the design and development of your website
SEO basics and how to get more traffic from Google
Increasing engagement through social media
The importance of reviews and user-generated content

What will I learn?
You’ll leave the session with knowledge of:

How to develop a plan with performance measures
How to brief or begin website design and development
What Google ‘likes’ and looks for in a website
What to do and not do when developing a social media plan
How to manage user reviews and deal with online complaints

Facebook for business
2023-05-09 10:00 - 12:00
Get to grips with Facebook – the world’s most popular social networking platform.
In this webinar you will:

Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy.
Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach and impact.
Learn from the stats and data you can get from the system and discover who your most interested customers/clients are.
Understand the power of Facebook advertising, and other selling options available to you.
Discover other business opportunities presented by Facebook, including how to promote and sell products and services.
Be introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity.

Become a CPD-certified Green Champion
2023-05-09 10:00 - 12:30
Rising energy costs, the climate emergency and increasing consumer pressure continue to impact businesses and challenge the way they manage their environmental performance.
The good news is Business Energy Scotland’s Green Champions training course has already helped over 4,000 professionals from organisations across Scotland to prepare for this challenge.
And this is your chance to join them. This webinar will pack the entire Green Champions foundation modules into one session and provide you with the skills and knowledge needed to grow a green, profitable businesses.

Skilled worker route: How employers can sponsor international talent
2023-05-09 11:00 - 12:00
With most EU and non-EU citizens now subject to the UK immigration system, we invite you to join us as we discuss how the Skilled Worker route can help you to access overseas talent.
As a Scottish based SME, TalentScotland can support your business in a number of ways.

Google Analytics – Understand how your website performs
2023-05-09 14:00 - 16:00
Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including:

Which marketing channels drive traffic to your site?
What pages are users looking at the most?
What impact does mobile have on your potential customers?

During this webinar, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.

Email marketing for business
2023-05-10 09:00 - 11:00
Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to:

Segment your audiences and target them effectively
Create a quality marketing email and measure its effectiveness
Identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels
Identify the different components of a successful email campaign, including design, HTML v text and other formats
Use reporting and key metrics to make sure your campaigns are successful
Be compliant with legal requirements relating to email communications

Taking charge of your utility strategy
2023-05-10 11:00 - 12:00
From redundancies to reduced hours, rising energy costs continue to have a severe and significant impact on tourism and hospitality businesses.
With limited support available from the UK Government’s new Energy Bill Discount Scheme (EBDS) and a huge number of businesses out of contract, it’s difficult to know what action to take next.
The Scottish Tourism Alliance (STA) is partnering with leading utilities management company, eyebright, to deliver a free online webinar to offer clarity and ultimately empower businesses in the sector to take charge of their energy strategy.
Whether you’re an SME or a large, multi-site business, this event will debunk the myths around utilities management and the new EBDS, highlight opportunities businesses may be missing to save energy, and offer information and advice to confidently make choices about your utility strategy going forwards.
As well as hearing from business owners who are successfully navigating and managing their utilities, there will be plenty of opportunities to ask questions, both anonymously ahead of the event and during the session.

Immigration update for the fishing sector
2023-05-10 11:00 - 12:00
Join us for an immigration update for the fishing sector – what do employers need to know?
Recent changes to the Immigration Rules clarify that seafarers working within a 12-mile radius of the UK shore (also known as UK territorial waters) are subject to immigration control. These changes clarify that most non-British and non-Irish citizens working on vessels within UK territorial waters must have permission to do so before beginning work.

Build a customer focused business
2023-05-10 12:00 - 14:00
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one?
Did you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business?
Having an effective strategy in place for your business to deliver great customer service is critical for your business.
We will cover:

Why good customer service is critical for business growth
What are the essentials of delivering great customer service and how should this be delivered?
How to effectively manage different types of customers and their expectations
How, why, and when you should measure the service a business delivers
How to use the service provided to promote a business and enable growth

Get impact & engagement with social media analytics
2023-05-10 18:00 - 20:00
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, impressions, demographics and more, all of which can help towards improving the impact of your posting and targeting.
This webinar will help you understand how to access those metrics, and how to use them to improve your social media delivery.

Business Finance Viability
2023-05-11 09:30 - 11:30
This interactive webinar is specifically designed for pre-start and early stage business owners, providing a simple yet comprehensive understanding of financial requirements and the health of your business.
Led by experienced advisers, this webinar takes the fear out of finances, providing practical tools and guidance to help you confidently manage your business’s budgeting and forecasting. You’ll learn how to identify the hidden costs of running your business, including the cost of hiring staff, maintaining stock levels, and other crucial expenses.
Through a series of engaging exercises, you’ll gain a deeper understanding of your business’s financial viability, helping you make informed decisions about its future growth and success. Whether you’re a new entrepreneur or have been in business for a couple of years, this webinar is tailored to your needs, providing you with the knowledge and skills to take your business to the next level.

Email Marketing Tools To Enhance Your International E-Commerce
2023-05-11 10:00 - 11:00
Engaging with customers starts by understanding their needs and wants. This webinar offers an approach that empowers businesses to truly connect – and better serve. Gain insight into who your customers are, take actionable steps towards building a lasting relationship. Now is the time to gain clarity on visible success through meaningful connections.
About the presenter
Ben is an example of how one person can build a business on a laptop, from a cupboard, in their spare time: growing this into an international 7 figure business within 3 years. He provides both inspiration and guidance to the next generation of young entrepreneurs who want to see their businesses reach new heights. Recognised in 2019 as one of Scotland’s Emerging Entrepreneurs of the Year, Ben’s prepared to share the recipe for his success with other ambitious Scottish businesses.

Carbon Utilisation Fund
2023-05-11 10:00 - 11:00
Are you developing technologies for the conversion of CO2 into a higher value product in Scotland? Or do you have an industrial site with CO2 emissions that you want to convert to create value?
This webinar explains how the CO2 Utilisation Challenge Fund could help support your move towards commercialisation.

Keep your business safe online
2023-05-11 10:00 - 12:00
Join us to find out how criminals are targeting small businesses online, the risks you face, and what you can do to minimise your exposure to online crime.
This webinar includes a number of live demos, covering the following areas:

What are the main online threats to your business?
The 5 pillars of prevention (Backup, Malware prevention, Securing your hardware, Passwords & Phishing attacks)
Simple and practical measures you can implement to protect yourself and your business
Best practice recovery steps for your business if the worst should happen

As a result of attending this webinar, you will gain a deeper understanding of the digital threats facing your business and what you need to do to secure your website, social media and company data from cyber criminals.

An update on right to work checks
2023-05-11 11:00 - 12:00
Covid-19 right to work measures are ending on 30 September 2022. In this webinar, TalentScotland will look at how employers in Scotland can continue to perform right to work checks after this date.
This webinar is presented by Brodies LLP, TalentScotland’s immigration specialists, and you’ll have the opportunity to have any questions you might have.

TikTok and Instagram Reels for business
2023-05-11 14:00 - 16:00
You might view TikTok as a stream of dance trends and lip-synching videos, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication.
We will cover:

How to optimise your TikTok and Instagram accounts for the best results with video.
How to discover the latest trends on each platform and leverage this to create popular videos for your business.
Ideas for creating content to entertain, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts).
How to increase engagement and reach by paying attention to your videos’ structure, duration, titles and understanding hashtags and algorithms.
The best kit, apps and workflow to create bitesize vertical videos for both platforms.

Build an effective strategy to grow your business
2023-05-12 14:30 - 16:30
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan.
We will look at:

Your business today – identifying your strengths and areas for development
The key pillars of a business and why balancing all areas is essential for success
Personal and business ambitions and using these to guide strategy development
Ansoff’s Matrix as a tool for identifying core growth strategies
The core components of your business delivery
How to develop a methodical, strategic approach to developing your business for future success

After the webinar, you will understand:

How to undertake a balanced review of where your business is that helps identify areas for development
Ansoff’s Matrix and how to use it as a core strategic planning tool
How to create a strategic plan for growing your business

Photography for online business
2023-05-15 10:00 - 12:00
During this webinar you will:

Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms.
See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.
