Invest in Angus

How to use Canva to elevate your brand
2024-02-12 12:00 - 13:00 UTC
Looking to give your brand a shake up? This session is for you.
Juls is a Canva Verified Expert and will show you the tricks of the trade and some best practice during the session. Check out her magic on You Tube and get inspired.

Build an effective strategy to grow your business
2024-02-12 14:30 - 16:30
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan.
We will look at:

Your business today – identifying your strengths and areas for development
The key pillars of a business and why balancing all areas is essential for success
Personal and business ambitions and using these to guide strategy development
Ansoff’s Matrix as a tool for identifying core growth strategies
The core components of your business delivery
How to develop a methodical, strategic approach to developing your business for future success

After the webinar, you will understand:

How to undertake a balanced review of where your business is that helps identify areas for development
Ansoff’s Matrix and how to use it as a core strategic planning tool
How to create a strategic plan for growing your business

Community Wealth Building - Finance
2024-02-13 10:00 - 11:00
This webinar by Co-operative Development Scotland (CDS) is second in a series of four topics in the Community Wealth Building (CWB) event programme. This event will help participants explore how, practically, inclusive business models can contribute to the other 4 pillars of CWB: Spending and Procurement, Workforce, Land and Property and Finance. This series of webinars will be presented by delivery support partners, to explore the potential role the featured CWB pillar and inclusive business models can play in your local approach.
To attend this webinar, you must have already attended the first CDS workshop “Inclusive Business Models – Identifying the opportunities for Plural Ownership”.
This particular webinar will focus on the Finance Pillar of CWB – exploring how investment and financial institutions work for local people, communities and businesses through the adoption of inclusive business models.
Hosted by CDS, partners (Community Shares Scotland, Social Investment Scotland, Future Economy Scotland, Scottish Communities Finance and Co-operative and Community Finance) will present and outline their support offer(s), links to CWB principles/opportunities and then sit as an expert panel to respond to Q&A from attendees.

Open age inclusion awareness
2024-02-13 10:00 - 11:30, 2024-02-21 13:00 - 14:30, 2024-02-22 10:00 - 11:30
Age Scotland’s age inclusion awareness webinar is an hour-long introduction to the topic of age in the workplace. The purpose of the session is to:

raise awareness of ageism in the workplace and the potential consequences for organisations and individuals
explore what you can do as an individual to co-create an age inclusive working environment

It will provide you with some research data and ideas for developing your knowledge, skills and understanding further.
The webinar will be followed by an up to 30 minutes Q&A session with the speaker.

Using Chat GPT in your Business
2024-02-13 18:00 - 20:00
Janine Marriott explains practical business uses for the AI that everyone is talking about – Chat GPT
We will cover the following topics and more, and there will be plenty of opportunity to ask questions at the end on how it can help your particular business/industry.

What is ChatGPT and how does it work?
How can ChatGPT help my small business?
How much does ChatGPT cost?
How can ChatGPT help me reach more customers?
Can ChatGPT integrate with other marketing tools I’m already using?
How do I know if ChatGPT is right for my small business?
Are there any resources or support available to help me get started with ChatGPT?

February Open Age Inclusion for Managers Workshop
2024-02-15 09:30 - 12:30
Age Scotland’s Age Inclusion for Managers workshop is a 3-hour interactive virtual workshop which will provide an opportunity to learn about Age Inclusion and to develop skills around managing difficult conversations.
The purpose of the workshops is to:
• raise awareness of ageism in the workplace and the potential consequences for organisations and individuals
• explore what you can do as an individual to co-create an age inclusive working environment
• develop skills in handling challenging workplace conversations around age
The workshop will provide you with some research data and ideas for developing your knowledge, skills and understanding further. There will be time for questions at the end of the session.

Belgium: Offshore Wind Update
2024-02-15 10:00 - 11:00
Join us online for an update on the Belgium offshore wind industry and its new energy island.
Find out about tenders, dates, new players and technology advances to get ready for 2023 & 2024.

Business Finance Viability
2024-02-15 16:00 - 18:00
Led by experienced advisers, this webinar takes the fear out of finances, providing practical tools and guidance to help you confidently manage your business’s budgeting and forecasting. You’ll learn how to identify the hidden costs of running your business, including the cost of hiring staff, maintaining stock levels, and other crucial expenses.
Through a series of engaging exercises, you’ll gain a deeper understanding of your business’s financial viability, helping you make informed decisions about its future growth and success. Whether you’re a new entrepreneur or have been in business for a couple of years, this webinar is tailored to your needs, providing you with the knowledge and skills to take your business to the next level.
Don’t let financial worries hold you back from realizing your business’s full potential. Sign up for the Business Finance Viability webinar today and discover how to confidently manage your business’s financial health!

Work Smarter not Harder
2024-02-15 17:30 - 19:30 | Kirrie Connections, 29 Roods, Kirriemuir, DD8 4HN
Join us as we take a look at the software available to help you get your finances in check, freeing up your time to take your business to the next level.
We’ll have an expert in the field of finance walk us through the benefits of investing in accounting software. Gavin Howie of Work Smarter Solutions will tell us more about the opportunities to automate your processes, be more organised, save time, minimise errors, get a clearer understanding of your financial health and much more.
During the event there will be networking opportunities for you to meet likeminded businesses from across Tayside helping grow your connections.
Attendees will also have the opportunity to book a 1-2-1 session with Gavin allowing them to discuss specific queries relating to accounting software and their business. These 1-2-1 sessions will take place on 6 March 2024.

LinkedIn for business
2024-02-15 18:00 - 20:00
No longer just an online CV, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance.
You will:

Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.
Learn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.
Understand that content is king on LinkedIn, and we’ll show you how to plan and produce captivating content that enriches your brand.

Email marketing for business
2024-02-16 09:00 - 11:00
Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to:

Segment your audiences and target them effectively
Create a quality marketing email and measure its effectiveness
Identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels
Identify the different components of a successful email campaign, including design, HTML v text and other formats
Use reporting and key metrics to make sure your campaigns are successful
Be compliant with legal requirements relating to email communications

Kickstart your Marketing
2024-02-16 10:00 - 12:00
The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies.
The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content.
Overall, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.

How Artificial Intelligence (AI) can help your business marketing
2024-02-16 14:00 - 16:00
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities.
This webinar will include:

What is Artificial Intelligence
Current AI tools and systems to use right now (including ChatGPT and Dall-E 2)
Automating Digital Content for Blogs and Social Media
Using AI for business strategy and customer profiling
The pros and cons of AI for small businesses

This webinar will help you understand how you can integrate AI into your existing marketing, looking at the potential consequences (good and bad) of Artificial Intelligence, and its impact on small businesses and their customers.

Photography for online business
2024-02-19 10:00 - 12:00
During this webinar you will:

Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms.
See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.

How to improve your Google search rankings - Part 1: On page optimisation
2024-02-19 14:00 - 16:00
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, and how to optimise your website as a result.
We will cover:

How search engines work, and the ‘on-page’ factors used to rank your site
Understanding customer search behaviour
Keyword research tools and how to benefit from them
Optimising your website content for search engines

Community Wealth Building - Workforce
2024-02-20 10:00 - 11:00
This webinar is 1 in a series of 4 topics and forms the second part of Co-operative Development Scotland’s (CDS) CWB event programme aimed to help participants explore how, practically, inclusive business models can contribute to the other 4 pillars of CWB: Spending and Procurement, Workforce, Land and Property and Finance. This series of webinars is hosted by CDS and will be presented by delivery support partners, to explore the potential role the featured CWB pillar and inclusive business models can play in your local approach to CWB.
To attend this webinar, you must have already attended the CDS workshop “Inclusive Business Models – Identifying the opportunities for Plural Ownership”.
This particular webinar will focus on the Workforce Pillar of CWB – exploring how investment and financial institutions work for local people, communities and businesses through the adoption of Inclusive Business models.
Hosted by CDS, partners (Fair Work Convention, Scottish Enterprise Workplace Innovation Team and Skills Development Scotland) will present and outline their support offer(s), links to CWB principles/opportunities and then sit as an expert panel to respond to Q&A from attendees.

Closing the Gender Pay Divide: Strategies for Success
2024-02-20 10:00 - 11:00
Our online session is for employers who want to understand the root causes of the gender pay gap and how they can relate to their business.
The webinar will include:

A presentation on gender inequality in the workplace including key considerations for SMEs
How to identify inequalities in your business, and
How to use this information to take targeted action.
A showcase of self-assessment tools available for SMEs.
Q&A

The webinar will support employers’ capacity to take action to tackle key gender inequalities that may occur in their organisation, enabling them to harness the business benefits of improved employment practice.
The content of the webinar will include references to current research and best practice, with reference to reports from recognised industry specialists, along with illustrative examples of what successful companies are doing in this space.

An introduction to business websites & what you need to consider
2024-02-20 10:00 - 12:00
This webinar will take you through all the steps required to design, build and host a business website. You will learn about:

The need to determine website objectives
The importance of knowing who your audience is and measuring results
Setting clear calls to action and creating engaging content
Creating your brand’s visual identity online, your site’s blueprint and how you can structure your site map
What’s involved in registering your domain, maintaining your site content, and options for hosting it

This webinar will also offer guidance on when and how to outsource your website development. Covering topics such as choosing a suitable content management system, what to organise first and costing for the work.

Meet the Buyer Tayside
2024-02-20 10:00 - 14:00 | Invercarse Hotel, Perth Road, Dundee, DD2 1PG
Don’t miss the annual Meet the Buyer Tayside event on 20 February 2024.
Dundee City Council, Perth & Kinross Council, and Angus Council, in partnership with the Supplier Development Programme, invite businesses of all sizes to this free, in-person event on 20 February 2024, from 10am to 2pm in Invercarse Hotel, Dundee.
The Meet the Buyer event will allow local suppliers to discuss contract, supply chain and sub-contracting opportunities with public and private sector buyers.
Suppliers attending will also have the chance to hear about requirements for bidding with buyers across a wide range of sectors, including building works, transport, catering, and more.
Meet the Buyer Tayside gives businesses of all sizes the opportunity to meet buyers from most of the Public Sector organisations in and around Tayside.
In addition to networking opportunities about upcoming contracts, there will also be information sessions throughout the day, covering topics including Quick Quotes for smaller contracts and understanding the Public Contracts Scotland (PCS) website.

X (Twitter) for business
2024-02-20 14:00 - 16:00
This webinar will help you develop and hone your social media strategy in order to amplify your marketing using ‘X’. You will gain a deeper understanding of where X fits into your overall plan, and how it differs from other platforms.
You will also learn about:

What makes a good X profile (and the options available to you).
X best practice content and what makes the perfect post.
Social Media Dashboards such as Hootsuite to help you manage and integrate your social media accounts and schedule content.
Advanced techniques for social listening and pro-actively finding content and customers.
The basics of X paid advertising.
The benefits of subscribing to “Blue” (and the paid features on offer).

Sustainable Smart Building International Capabilities
2024-02-20 15:00 - 16:00
As the government and industry work towards net zero emissions by 2050, there are opportunities to develop digital frameworks for smart energy sector.
Join Scottish Enterprise for a webinar on digitalisation of green energy and explore opportunities in renewable energy.

Google Analytics – Understand how your website performs
2024-02-21 10:00 - 12:00
Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including:

Which marketing channels drive traffic to your site?
What pages are users looking at the most?
What impact does mobile have on your potential customers?

During this webinar, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.

How to start a business: The basics
2024-02-21 14:00 - 16:00
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved.
We will cover:

Personal finance planning – how much do you need to earn?
Researching your market – who your customers are, understanding your competition and what the trends are within your chosen field
Business structure – what are the core business structures? How to decide which is right for you and how to register as a business
Creating your start-up action plan – an outline
Marketing
Pricing
Naming the business
Basic bookkeeping
Forecasting
Financing, banking, insurance, and VAT
Tax

Tayside Transform Business Festival
2024-02-22 08:00 - 16:30 | Perth Concert Hall, Mill Street, Perth, PH1 5HZ
The Transform Business Festival is an event which connects entrepreneurs, start-ups and businesses of all shapes and sizes over the course of a day.
After the success of its launch in 2023 at the Science Centre Dundee, this year’s event continues its tour of Tayside at Perth Concert Hall on 22 February 2024, focused on informing and inspiring businesses and individuals to transform their futures.
Attendees will benefit from:

engaging, motivating guest speaker sessions
bitesize sessions and fireside chats to stimulate and educate
building connections through fun networking sessions
an ecosystem village featuring key support partners in the Tayside region
a client showcase market, one-to-one advisory sessions and much more

Offshore Wind Opportunities in Scotland
2024-02-22 10:00 - 11:00
Join us for a webinar on the Scottish offshore wind industry.
With the new ScotWind and INTOG leasing rounds there will be a massive surge of activity in Scottish waters.

Selling your business masterclass
2024-02-22 10:00 - 12:00
Have you considered a succession plan for your business? It’s never too early to start thinking about your options. Employee ownership is fast becoming the preferred exit route for business owners.
Aimed at business owners considering an exit from their company, this session will give attendees the opportunity to hear bus and coach company Shuttle Buses and complete security systems supplier and installer Alternative Systems Protection explain what they considered in choosing employee ownership and how things have worked.
Ralph Leishman from 4-consulting will talk through all ownership succession options before focussing on employee ownership and how to ensure the employee buyout is a smooth process.

How to protect and manage your intellectual property
2024-02-22 11:00 - 13:30
You have invested time, energy, and money into your project, however, have you protected the innovation?
Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it.
Topics covered include:

What are intellectual assets (IA)?
What is intellectual property (IP)?
How to use IP (in the real world)
Where to get more insight and information

Participants will leave with:

An understanding that all businesses create IA/IP
A framework of knowledge about IP
A little more knowledge about the diverse types of IP
An insight into how to identify, protect and exploit IP/IA
Context of why IP/IA matters
Links to useful learning resources

Understanding machine learning
2024-02-22 14:00 - 15:00
This session teaches the foundations of how machine learning models learn and work, the components of designing a problem for machine learning to solve and a basic understanding of the resources and tools needed for a business to invest in machine learning. Aimed at small business leaders / owners or anyone looking to get a better understanding on the subject.
In this session, you will learn:

how different machine learning models work
the essentials for preparing data for a machine learning project
options for implementing machine learning for a business

This session is run using YouTube and is 60 minutes long.
The course assumes no prior knowledge or experience so there is no pre-reading necessary.
There will be the opportunity to ask questions during the session.
