Making digital content accessible
2022-11-04 10:00 - 12:00 UTC
Everyone consumes and understands information differently, with some facing additional challenges that aren’t always considered. In this webinar, we’ll explore the challenges that people can have when accessing digital content and we’ll look at the ways you can improve your digital content to be inclusive and considerate for all.
By the end of this webinar, you will be able to:

Understand and consider the barriers and challenges faced by others when accessing digital content.
Assess your digital content on how easy it is for others to access, consume and understand.
Review your website content with an understanding of what adjustments you should make to ensure that your content is catering to all.
Use social media functions and tools to help make your content more accessible.
Understand and use an ‘Accessibility Ready Checklist’ for any of your content to ensure you are designing and developing content for all of your audience.

Cloud for business
2022-11-04 14:00 - 16:00
Your digital back office is the technology and tools that you use to manage and grow your business. In this webinar, we’ll look at back-office strategies and explore the range of cloud services on the market that can support you with keeping great customer relations, managing resources, keeping organised and communicating efficiently.
By the end of this webinar, you will be able to:

Understand the areas of your digital back-office and the impact each area can have on the efficiency and growth of your business.
Use up-to-date knowledge on current cloud services and tools to help you with upgrading your digital back office to be more secure, scalable and efficient.
Use real-world examples to help you understand different cloud-based platforms, their functions, and their costs.
Make informed decisions about improving your digital back-office in the future based on scalability, security, efficiency and affordability.

Business Finance Week 2022
2022-11-07 09:00 - 2022-11-11 17:00
Throughout the week of 7-11 November 2022 the British Business Bank, along with well-respected business support partners from across the UK, are working together to host Business Finance Week 2022.
During five days of nation-wide and regional in-person events, webinars and more, we’re helping smaller businesses learn all about the different finance options available to them to support their individual needs.
Each day will be centred round a key theme, giving you the opportunity to hear from experts in their field on a varied range of subjects.
See the events calendar on the British Business Bank website.

Scottish Careers Week
2022-11-07 09:00 - 2022-11-11 17:00
Scottish Careers Week is back for its second year on  7 to 11 November 2022 — and you can get involved!
With even more events, activities and resources, we invite people of all ages to take part. Discover the opportunities and career support available in Scotland to help shape your future.
The week is about all things skills, jobs and careers.
If you’d like to deliver activity during the week, read our ‘Get Involved’ toolkit for ideas.

Funding your start-up
2022-11-07 14:00 - 15:30
There are many different routes for start-ups looking at finance options. Taking place during the British Business Bank’s Business Finance Week, our group of expert panellists will explore some of the options available in more detail, and explain why it’s essential to have a good business plan in place in order to secure finance.
This session looks at:

What is a lender looking for when a business applies for finance?
What’s the difference between debt finance, asset finance or equity finance?
Why you need a robust business plan to securing finance
What are some of the most common mistakes start-ups make in financing their business?
Useful tips and hints on interacting with potential funders

Panellists:

Hugh Lightbody, Chief Officer, Business Gateway National unit
Thomas Brock, Fund Director, Umi Debt Finance Scotland
William Devine, Head of Scotland, Simply Asset Finance
Emma Airley, Co-owner of Pasteis Lisboa

Dundee and Angus Exporting Roadshow
2022-11-08 09:00 - 17:00 | Hampton by Hilton, 1 Aryllgait, Dundee, DD1 1PZ
Thinking about exporting? Not sure how to get started or where to get answers? Dundee and Angus Chamber of Commerce have partnered with The Department for International Trade to deliver an informative event talking about how to export. Join us at the Exporting Roadshow in Dundee on 8 November at 9am.
This series of events showcases the support available to Scottish companies ready to start or expand their business overseas. Led by the UK Government Department for International Trade (DIT), working in partnership with Scottish Development International (SDI), UK Export Finance (UKEF), the Scottish Chambers of Commerce and local Chambers of Commerce, this roadshow will set out the fundamentals of how to grow a business internationally.
At the roadshow, you will:

Hear local business leaders explain how exporting has helped their companies to grow
Learn from trade specialists around the world about the opportunities that are out there
Get information on the free tools and support available to you
Have the opportunity to discuss your needs 1 to 1 with one of our trade experts

We’re delighted that we’ll be hearing from Rautomead and ATL Turbine Services who will tell us more about the markets that they export to and their experiences.
You can register here: https://www.events.great.gov.uk/ereg/newreg.php?eventid=200250386&

An update on 'Right to Work' checks: Remote 'Right to Work' checks after 30 September
2022-11-08 11:00 - 12:00
Covid-19 right to work measures are ending on 30 September 2022. In this webinar, TalentScotland will look at how employers in Scotland can continue to perform right to work checks after this date.
This webinar is presented by Brodies LLP, TalentScotland’s immigration specialists, and you’ll have the opportunity to have any questions you might have.

Scotland’s Cruise Conference 2022 – What Works for Tourism
2022-11-08 13:00 - 17:00 | Marriot Hotel, Glasgow Road, Edinburgh, EH12 8NF
In 2022 the return of cruise ship calls around Scotland has been stronger than expected. Throughout the summer, confidence in cruising by UK and international travellers has increased, and as Covid regulatory restrictions have eased, the percentage occupancy on each itinerary has grown month by month. In addition, new ships ordered pre-pandemic, have been delivered, and new cruise lines have emerged onto the market. The 2023 season now promises to be busier for ports and attractions than 2019.
But what does this mean for Scottish cruise ports and coastline, and the visitor attractions and hospitality businesses accessed by cruise guests on our islands and across mainland Scotland?
Scotland’s Cruise Conference – What Works for Tourism 2023 will explore the issues which arise from the re-establishment of cruise tourism for Scotland and its communities. Speakers and attendees will consider the opportunities as well as the concerns arising from the growth in this market – providing information to allow forward planning for different sectors of this market, as well as considering pressures on services and resources and the work being done by the industry to ensure sustainability.

Twitter for business
2022-11-08 14:00 - 16:00
This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, and how it differs from other platforms.
You will also learn about:

What makes a good Twitter profile (and the options available to you).
Twitter best practice content and what makes the perfect tweet.
Dashboards such as Hootsuite to help you manage and integrate your social media accounts and schedule content.
Advanced techniques for social listening and pro-actively finding content and customers.
The basics of Twitter paid advertising.

Digital Water Opportunities
2022-11-08 15:00 - 16:00
The digitalisation of the water sector provides significant opportunities for water companies and digital solution providers to work together on water specific challenges.
The webinar will look at drivers such as Net Zero, digital capabilities and technology development.

Market Research Made Easy
2022-11-08 18:00 - 20:00
The workshop will look at:

the role of marketing in your business
identifying your target customers
identifying the strengths and weaknesses of your competitors
market research

There will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.
This webinar is for businesses based in Dundee, Angus and Perth.

Producing engaging online content
2022-11-08 18:00 - 20:00
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social media and now want to take it a step further, and develop the skills to show your audience that you are a trusted operator in your field.
This session will help you:

Understand what kind of content your customers are looking for
Source, write and deliver that content
Amplify your brand and message and boost engagement online

Scotland’s tourism industry conference 2022
2022-11-09 08:00 - 2022-11-10 13:00 | Edinburgh International Conference Centre, 150 Morrison Street, Edinburgh, EH3 8EE
Scotland’s tourism industry conference is back for 2022. With a packed programme, the event is designed to celebrate, empower and further propel our industry into the future in line with the national ambition to be leaders in 21st century tourism.
The landscape our industry operates in has changed significantly over recent years, prompting huge change, unprecedented challenges but also new opportunities.
A collaboration between the Scottish Tourism Alliance (STA), the Association of Scottish Visitor Attractions (ASVA) and HIT Scotland (Hospitality Industry Trust), the Industry Conference will run across two days. It will bring together an exciting range of speakers to deliver important insights, advice and inspiration to navigate and flourish in this new world and to embrace the new opportunities and responsibilities it presents. This year’s event will also feature an exhibitor hall as well as a complimentary evening reception offering the ideal chance to catch up, connect and have fun.
The biggest conference of its kind in Scotland, the much-awaited event of the year is the perfect opportunity for the community to re-connect with industry peers, make new connections, gain invaluable and actionable learnings from expert speakers, share knowledge and be inspired.
This is an unmissable event for anyone at any level who works, supports or is interested in the tourism industry.

How to protect and manage your intellectual property
2022-11-09 10:00 - 12:00
You have invested time, energy, and money into your project, however, have you protected the innovation?
Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it.
Topics covered include:

What are intellectual assets (IA)?
What is intellectual property (IP)?
How to use IP (in the real world)
Where to get more insight and information

Participants will leave with:

An understanding that all businesses create IA/IP
A framework of knowledge about IP
A little more knowledge about the diverse types of IP
An insight into how to identify, protect and exploit IP/IA
Context of why IP/IA matters
Links to useful learning resources

Build an effective strategy to grow your business
2022-11-09 14:00 - 16:00
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan.
We will look at:

Your business today – identifying your strengths and areas for development
The key pillars of a business and why balancing all areas is essential for success
Personal and business ambitions and using these to guide strategy development
Ansoff’s Matrix as a tool for identifying core growth strategies
The core components of your business delivery
How to develop a methodical, strategic approach to developing your business for future success

After the webinar, you will understand:

How to undertake a balanced review of where your business is that helps identify areas for development
Ansoff’s Matrix and how to use it as a core strategic planning tool
How to create a strategic plan for growing your business

Exploring Debt Funding Options
2022-11-10 10:00 - 11:30
As the funding landscape continues to evolve, there are a wide range of debt related products, outside of traditional bank loans and overdrafts, available to support businesses to start up, scale up or stay ahead. Delivered in partnership by British Business Bank (BBB) and Federation of Small Businesses (FSB) as part of the British Business Bank’s Business Finance Week, this virtual event is designed to:
Build your awareness and understanding of the options available to you, with a particular focus on loans (including RLS), invoice finance and asset finance
Help you make informed choices about what type of finance is right for you and your business at a particular stage
You will also have the opportunity to hear from some of the providers themselves – to hear their views on current market conditions, sectoral trends & funder appetite, understand how best to improve / maximise your chance of success when applying, and importantly how best to manage the debt once it’s in place.
You will also hear first-hand from businesses about the positive impact that loans, invoice finance or asset finance have had in terms of accelerating the growth of their business and how they overcame some of those initial barriers to get to that point.

The essentials of bookkeeping and what expenses you can claim
2022-11-10 10:00 - 12:00
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session, you will receive a workbook on excel to help you manage and monitor costs and sales.
At the end of this session, you will be able to:

Implement basic bookkeeping skills across your business
Create a profit and loss account
Understand what expenses can and cannot be claimed
Use financial management to increase revenues and profits
Understand capital and revenue costs and how they are treated

Skilled worker route: How employers can sponsor international talent
2022-11-10 11:00 - 12:00
Join us for an update on the Skilled Worker Route: how employers can sponsor international talent.
With most EU and non-EU citizens now subject to the UK immigration system, we invite you to join us as we discuss how the Skilled Worker route can help you to access overseas talent. As a Scottish based SME, TalentScotland can support your business in a number of ways.
This webinar is presented by Brodies LLP, TalentScotland’s immigration specialists – you’ll have the opportunity to ask questions you may have.

TikTok and Instagram Reels for business
2022-11-10 14:00 - 16:00
You might view TikTok as a stream of dance trends and lip-synching videos, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication.
We will cover:

How to optimise your TikTok and Instagram accounts for the best results with video.
How to discover the latest trends on each platform and leverage this to create popular videos for your business.
Ideas for creating content to entertain, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts).
How to increase engagement and reach by paying attention to your videos’ structure, duration, titles and understanding hashtags and algorithms.
The best kit, apps and workflow to create bitesize vertical videos for both platforms.

How to write a Business Plan and why you need one
2022-11-10 18:00 - 20:00
This webinar will help you create a robust business plan.
The webinar will look at:

creating a description for your business
the business planning process
efficient ways of obtaining skills and resources
presenting your business plan

There will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.
This webinar is for businesses based in Dundee, Angus and Perth.

An introduction to business websites & what you need to consider
2022-11-10 18:00 - 20:00
This webinar will take you through all the steps required to design, build and host a business website. You will learn about:

The need to determine website objectives
The importance of knowing who your audience is and measuring results
Setting clear calls to action and creating engaging content
Creating your brand’s visual identity online, your site’s blueprint and how you can structure your site map
What’s involved in registering your domain, maintaining your site content, and options for hosting it

This webinar will also offer guidance on when and how to outsource your website development. Covering topics such as choosing a suitable content management system, what to organise first and costing for the work.

Living Wage Week
2022-11-14 09:00 - 2022-11-20 17:00
Living Wage Week will be held this year from the 14th to the 20th of November.
It is the annual celebration of the Living Wage movement across the UK.
See the programme of events for businesses on the Scottish Living Wage website.

Facebook for business
2022-11-14 10:00 - 12:00
Get to grips with Facebook – the world’s most popular social networking platform.
In this webinar you will:

Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy.
Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach and impact.
Learn from the stats and data you can get from the system and discover who your most interested customers/clients are.
Understand the power of Facebook advertising, and other selling options available to you.
Discover other business opportunities presented by Facebook, including how to promote and sell products and services.
Be introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity.

Tourism businesses: Turn your customer reviews into increased customers
2022-11-14 11:00 - 12:00
During this session, we’ll cover:

How to manage your online reputation proactively.
How to deal with customer or client feedback, both positive and negative.

How the importance of reputation has changed since the pandemic.

What cost-effective reassurance tools have increased in importance.
What cost-effective reassurance tools are available to tourism businesses such as VisitScotland’s Quality Assurance schemes.

Pinterest for business
2022-11-15 10:00 - 12:00
A commonly used tool for those researching products and services for personal life (clothing ideas, holidays inspiration, cooking alternatives!), but how can it benefit your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest.
During this webinar we’ll help you better understand:

Who is using Pinterest and what are they looking for?
How to setup your business profile
Key features to use within Pinterest
Measuring success and engagement

An update on low cost Visa routes
2022-11-15 11:00 - 12:00
There are lots of low-cost visa routes under the UK’s points-based system.
Join TalentScotland for an update on affordable visa options, including the Graduate, High Potential Individual and Youth Mobility routes.

Build your brand and promotional graphics
2022-11-15 12:00 - 14:00
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make more sales.
This session will:

Provide you with a clear understanding of the difference between brands and branding
Help you understand what a brand is
Show you why branding is important
Look at your brand strategy, brand identity and action
Help you learn how to develop your brand’s positioning, character, and purpose to differentiate your business from its competitors
Demonstrate how to set up a brand kit and style guide to ensure consistency across websites, social media, business cards, posters etc.
Teach you how to create simple promotional graphics using a variety of tools including Canva
Highlight a variety of free tools including Google Drive, Hubspot and Mailchimp that can save time and simplify marketing tasks

Upgrade your business marketing with a CRM system
2022-11-15 15:00 - 17:00
From organising how you reach new customers to tracking the new deals you close, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar, we’ll show you how to connect a CRM to your website, track potential new customers, manage your business activities, nurture your leads and track successful, new business.
By the end of this webinar, you will understand:

What a CRM is, why they’re important and the difference between some of the best CRMs offered to businesses.
How to use HubSpot, a free CRM, for managing contacts, organising sales processes and creating reports.
How to improve your sales and marketing processes by using CRM task management, meeting scheduling and email marketing.
Your legal responsibilities when capturing customer information.

Marketing 1-2-1 Surgery Sessions
2022-11-16 09:30 - 17:00
Whether you’d like to discuss market research, marketing strategy or would even just like an impartial review of your website or social media page, this is an opportunity to book a one to one appointment either from the Business Gateway Dundee office or over Zoom with marketing specialist, Stuart Milne.
Once you have booked your space, one of the team will be in touch to arrange an appointment.
These appointments are for businesses based in Dundee, Angus or Perth.

Tourism businesses – Use analytics to evaluate your digital platforms and get customers
2022-11-16 11:00 - 12:30
By the end of this webinar, you will understand how to find out (for Google, Instagram & Facebook Analytics):

The characteristics of people who are accessing your online presence.
What people are doing when they access your website/s or social accounts.
How to set goals and objectives on each platform.
The art of measuring the effectiveness of websites and social posts.
How to continuously improve digital activities – measures to monitor and actions to take.

There will be particular emphasis on cost-effective/free ways to do the above.
