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PRODID:-//Invest in Angus - ECPv6.15.17.1//NONSGML v1.0//EN
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X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20230101T000000
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END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20240730T100000
DTEND;TZID=UTC:20240730T120000
DTSTAMP:20260403T181158
CREATED:20240617T091810Z
LAST-MODIFIED:20240617T091810Z
UID:10089463-1722333600-1722340800@investinangus.com
SUMMARY:Delivering profit to drive growth
DESCRIPTION:The course covers financial analysis\, strategic decision-making\, resource allocation\, and the role of innovation and scalability in leveraging profit for long-term success. \nWe will cover: \n\nGetting to know your financials\nControlling growth\nImproving decision making\nOpportunities\nCash is king\nControlling change\nPricing strategies for maximum profit\nMeasuring profit
URL:https://investinangus.com/event/delivering-profit-to-drive-growth-7/
CATEGORIES:Business Planning,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240729T140000
DTEND;TZID=UTC:20240729T160000
DTSTAMP:20260403T181158
CREATED:20240611T083644Z
LAST-MODIFIED:20240611T083644Z
UID:10089372-1722261600-1722268800@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook-3/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240729T100000
DTEND;TZID=UTC:20240729T120000
DTSTAMP:20260403T181158
CREATED:20240611T083602Z
LAST-MODIFIED:20240611T083602Z
UID:10089370-1722247200-1722254400@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding customers and competitors)\nDeveloping your brand and tone of voice\nPlanning your content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-6/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240726T140000
DTEND;TZID=UTC:20240726T160000
DTSTAMP:20260403T181158
CREATED:20240611T083515Z
LAST-MODIFIED:20240611T083515Z
UID:10089368-1722002400-1722009600@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-23/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240726T140000
DTEND;TZID=UTC:20240726T150000
DTSTAMP:20260403T181158
CREATED:20240715T083030Z
LAST-MODIFIED:20240715T083030Z
UID:10089676-1722002400-1722006000@investinangus.com
SUMMARY:Managing the growth of your small business
DESCRIPTION:Starting a venture is one thing\, growing it is another. Scaling effectively can be one of the most challenging aspects\, with mis-managed growth often leading to downfall after so much time\, effort and money has been invested. So if you are a business owner that has started to see growth\, this webinar will help you to gain more creative\, time and financial freedom as your venture transitions to offer greater reach and impact. \nThis session will look at the principles of growth and: \n\nthe distinction between self-employment and business ownership\nidentifying and implementing optimal systems for record-keeping\, decision-making\, monitoring and evaluation\ndevising a range of risk-management processes to better manage business functions and the people involved\nhow to hire to enable and enhance expansion\nimproving workflow and project management\nlicensing\, franchising\, acquiring another venture
URL:https://investinangus.com/event/managing-the-growth-of-your-small-business-6/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240726T113000
DTEND;TZID=UTC:20240726T133000
DTSTAMP:20260403T181158
CREATED:20240617T091720Z
LAST-MODIFIED:20240617T091720Z
UID:10089461-1721993400-1722000600@investinangus.com
SUMMARY:An introduction to business strategy
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/an-introduction-to-business-strategy-3/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240725T180000
DTEND;TZID=UTC:20240725T200000
DTSTAMP:20260403T181158
CREATED:20240617T091608Z
LAST-MODIFIED:20240617T091608Z
UID:10089459-1721930400-1721937600@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, we are here to support you and help you decide if this is the right path for you. \nWe will cover: \n\nPersonal finance\nPlanning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-45/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240725T160000
DTEND;TZID=UTC:20240725T180000
DTSTAMP:20260403T181158
CREATED:20240701T162000Z
LAST-MODIFIED:20240701T162000Z
UID:10089536-1721923200-1721930400@investinangus.com
SUMMARY:Ready\, Steady\, Grow: How to Expand Your Business
DESCRIPTION:Ready to accelerate your business growth but unsure where to begin? \nLook no further than our Ready Steady Grow workshop focused on accelerating business growth. Led by experienced business advisers\, this session is designed to help you identify your growth potential and create a roadmap for success. \nThrough collaborative discussions with like-minded businesses\, you’ll gain new insights\, tools and knowledge to help support your growth plans. You’ll also walk away with a network of fellow business owners to connect with for ongoing support. \nDon’t miss this opportunity to take your business to new heights!
URL:https://investinangus.com/event/ready-steady-grow-how-to-expand-your-business-15/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240725T130000
DTEND;TZID=UTC:20240725T160000
DTSTAMP:20260403T181158
CREATED:20240715T083220Z
LAST-MODIFIED:20240715T083220Z
UID:10089680-1721912400-1721923200@investinangus.com
SUMMARY:Marketing for your small business
DESCRIPTION:Without proper marketing your business cannot have a lasting impact. This live webinar will help you to identify\, profile and gain a deeper understanding of your target audiences\, how to conduct market research and build a marketing plan. It will also explain brand development and positioning\, and choosing your price points. \nThe webinar is divided into three sessions. \nMarketing and market research: \n\nwhat is marketing?\nhow to understand your audience using market research\n\nUnderstanding your customers and competition: \n\nunderstanding your competitors\nidentifying your customers and categorising them\nunderstanding your customers’ needs and motivations\n\nMarketing planning\, pricing and branding: \n\npricing considerations\ndeveloping your brand\ndeveloping your message\ndeciding on the best marketing methods for your business\nbudgeting and evaluating\n\nBreaks are provided between the sessions. You can attend all three using the same link\, or choose the parts that suit your needs.
URL:https://investinangus.com/event/marketing-for-your-small-business-2/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240725T130000
DTEND;TZID=UTC:20240725T150000
DTSTAMP:20260403T181158
CREATED:20240617T091511Z
LAST-MODIFIED:20240617T091511Z
UID:10089457-1721912400-1721919600@investinangus.com
SUMMARY:Finding\, keeping and looking after your staff
DESCRIPTION:One of the most daunting challenges a business can face is the process of hiring employees\, interviewing\, payroll\, pensions\, contracts\, remote working and more\, it is a minefield for the business owner. \nThis webinar will allow you to have the key information in your possession to take on staff and look after your team. \nWe’ll cover: \n\nFinding\, keeping and looking after your staff\nAttracting and recruiting the best people for your business\nYour obligations as employers\nHow to retain staff members\nMoving on\nDismissal\nRestructure/Redundancy\n\nWe will also look at: \n\nHow in the current climate you can manage staff and teams in a remote environment\, considering their productivity\, efficiency\, and the issues of home working\nHow you can best manage staff to ensure productivity is kept and mental health is supported\nThe impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed
URL:https://investinangus.com/event/finding-keeping-and-looking-after-your-staff-3/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240725T110000
DTEND;TZID=UTC:20240725T120000
DTSTAMP:20260403T181158
CREATED:20240715T083124Z
LAST-MODIFIED:20240715T083124Z
UID:10089678-1721905200-1721908800@investinangus.com
SUMMARY:Marketing strategy and AI
DESCRIPTION:How can you supercharge your digital marketing strategy with the help of AI in 2024? \nIn today’s evolving digital landscape\, AI is changing the way consumers access and interact with digital tools: from providing increasingly personalised user experiences to the integration of new technology in our everyday apps. \nIn this one-hour short course\, you’ll explore the impact of AI on digital marketing and how to leverage its potential to reach and engage with customers in new ways. \nThis session delves into the cutting-edge tools from Google and others\, and will provide you with actionable insights to implement in your marketing strategy\, with the help of AI. \nIn this session you will learn: \n\nhow AI is changing the marketing landscape and what are the opportunities for marketers\nAI-powered marketing tools you can try\nsupercharging your digital marketing strategy.\n\nThe session is run using YouTube and is 60 minutes long. The course assumes no prior knowledge or experience so there is no pre-reading necessary. There will be opportunity to ask questions during the session. \nThis session is developed by marketing experts at Google as part of the New Fundamentals training series from Google Digital Garage.
URL:https://investinangus.com/event/marketing-strategy-and-ai-5/
CATEGORIES:Digital Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240725T100000
DTEND;TZID=UTC:20240725T120000
DTSTAMP:20260403T181158
CREATED:20240617T091239Z
LAST-MODIFIED:20240617T091239Z
UID:10089452-1721901600-1721908800@investinangus.com
SUMMARY:Bookkeeping essentials
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/bookkeeping-essentials-6/
CATEGORIES:Business Start-up,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240724T180000
DTEND;TZID=UTC:20240724T200000
DTSTAMP:20260403T181158
CREATED:20240611T083433Z
LAST-MODIFIED:20240611T083433Z
UID:10089366-1721844000-1721851200@investinangus.com
SUMMARY:Social media essentials: TikTok and Instagram Reels
DESCRIPTION:TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos\, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts)\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms
URL:https://investinangus.com/event/social-media-essentials-tiktok-and-instagram-reels-3/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240724T113000
DTEND;TZID=UTC:20240724T123000
DTSTAMP:20260403T181158
CREATED:20240715T082520Z
LAST-MODIFIED:20240715T082520Z
UID:10089669-1721820600-1721824200@investinangus.com
SUMMARY:Build your business brand online
DESCRIPTION:A tailored online presence can help attract new opportunities online\, whether it’s a shot at a new role or new customers for your business. \nIf you’re considering how to present yourself or your small business online\, join this session to learn about branding and ways to build your online profile. \nIn this session you will learn: \n\nhow to define your personal brand\nsteps to set up your brand presence\nways to increase your online visibility\n\nThis session is run using YouTube and is 60 minutes long. The course assumes no prior knowledge or experience so there is no pre-reading necessary. There will be the opportunity to ask questions during the session.
URL:https://investinangus.com/event/build-your-business-brand-online/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240724T110000
DTEND;TZID=UTC:20240724T120000
DTSTAMP:20260403T181158
CREATED:20240617T092715Z
LAST-MODIFIED:20240617T092715Z
UID:10089472-1721818800-1721822400@investinangus.com
SUMMARY:Manufacturing Property Challenge Programme Online Information Event
DESCRIPTION:The Manufacturing Property Challenge Programme provides grant support for the development of speculative new or refurbished mid-sized industrial accommodation suitable for manufacturers in Scotland. \nIndustrial property developers should attend this event to understand how to apply to this competitive call.
URL:https://investinangus.com/event/manufacturing-property-challenge-programme-online-information-event/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240724T093000
DTEND;TZID=UTC:20240724T123000
DTSTAMP:20260403T181158
CREATED:20240603T094627Z
LAST-MODIFIED:20240603T094627Z
UID:10089317-1721813400-1721824200@investinangus.com
SUMMARY:Engaging in Lean
DESCRIPTION:The Scottish Manufacturing Advisory Service (SMAS) is pleased to invite you to this exercise-based workshop. \nThrough the workshop\, you’ll discover the easiest way to engage with your people to start to make improvements to the way work is done\, and how these fits within the wider philosophy of lean. \nWith simulation\, we’ll detail the tools and techniques of Lean\, as well as taking you through the change process and emphasise how best to achieve sustainable change in your business. \nIt’s a fantastic opportunity to find out how you and your workforce can work together in the best interests of the business.
URL:https://investinangus.com/event/engaging-in-lean/
LOCATION:Scottish Enterprise Glasgow\, 50 Waterloo Street\, Glasgow\, G2 6HQ
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240723T160000
DTEND;TZID=UTC:20240723T180000
DTSTAMP:20260403T181158
CREATED:20240513T105933Z
LAST-MODIFIED:20240513T105933Z
UID:10089247-1721750400-1721757600@investinangus.com
SUMMARY:Business Finance Viability
DESCRIPTION:Led by experienced advisers\, this webinar takes the fear out of finances\, providing practical tools and guidance to help you confidently manage your business’s budgeting and forecasting. You’ll learn how to identify the hidden costs of running your business\, including the cost of hiring staff\, maintaining stock levels\, and other crucial expenses. \nThrough a series of engaging exercises\, you’ll gain a deeper understanding of your business’s financial viability\, helping you make informed decisions about its future growth and success. Whether you’re a new entrepreneur or have been in business for a couple of years\, this webinar is tailored to your needs\, providing you with the knowledge and skills to take your business to the next level. \nDon’t let financial worries hold you back from realizing your business’s full potential. Sign up for the Business Finance Viability webinar today and discover how to confidently manage your business’s financial health!
URL:https://investinangus.com/event/business-finance-viability-14/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240723T100000
DTEND;TZID=UTC:20240723T123000
DTSTAMP:20260403T181158
CREATED:20240624T153025Z
LAST-MODIFIED:20240624T153025Z
UID:10089522-1721728800-1721737800@investinangus.com
SUMMARY:Become a CPD-certified Green Champion
DESCRIPTION:Rising energy costs\, the climate emergency and increasing consumer pressure continue to impact businesses and challenge the way they manage their environmental performance. \nThe good news is Business Energy Scotland’s Green Champions training course has already helped over 4\,000 professionals from organisations across Scotland to prepare for this challenge. \nAnd this is your chance to join them. This webinar will pack the entire Green Champions foundation modules into one session and provide you with the skills and knowledge needed to grow a green\, profitable business.
URL:https://investinangus.com/event/become-a-cpd-certified-green-champion-5/
CATEGORIES:Green Economy,Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240722T130000
DTEND;TZID=UTC:20240722T160000
DTSTAMP:20260403T181158
CREATED:20240715T082716Z
LAST-MODIFIED:20240715T082716Z
UID:10089673-1721653200-1721664000@investinangus.com
SUMMARY:Website development for your small business
DESCRIPTION:This webinar is suitable for business owners who are thinking about getting a website\, or those who have just started to put one together. \nDivided over three sessions\, it will look at the principles and practices of developing a website for your business. \nTopics covered include: \n\naudience demographics\nwebsite domains\nwebsite structure\nkeywords\nGDPR\nanalytics\nwebsite building\nGoogle Ads\n\nThe breaks provided have been designed to coincide with a change in the webinar’s focus area within the subject of website development. You can attend all three sections using the same link\, or choose the parts that suit your needs. \nThe webinar may be recorded\, however\, having your camera and microphone on is optional.
URL:https://investinangus.com/event/website-development-for-your-small-business-5/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240722T100000
DTEND;TZID=UTC:20240722T120000
DTSTAMP:20260403T181158
CREATED:20240611T083332Z
LAST-MODIFIED:20240611T083332Z
UID:10089364-1721642400-1721649600@investinangus.com
SUMMARY:Why your business needs a blog
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine ranking\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/why-your-business-needs-a-blog-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240719T140000
DTEND;TZID=UTC:20240719T160000
DTSTAMP:20260403T181158
CREATED:20240611T083236Z
LAST-MODIFIED:20240611T083236Z
UID:10089362-1721397600-1721404800@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-23/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240719T093000
DTEND;TZID=UTC:20240719T113000
DTSTAMP:20260403T181158
CREATED:20240617T091128Z
LAST-MODIFIED:20240617T091128Z
UID:10089450-1721381400-1721388600@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-26/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240719T093000
DTEND;TZID=UTC:20240719T103000
DTSTAMP:20260403T181158
CREATED:20240603T095040Z
LAST-MODIFIED:20240603T095040Z
UID:10089319-1721381400-1721385000@investinangus.com
SUMMARY:Social media strategy
DESCRIPTION:A social media strategy can help you measure the success of your online posts. \nJoin this session to learn about how you can build a social media strategy into your business plan. \nIn this session you will learn: \n\nhow social media can help you reach new customers online\nthe building blocks of a simple social media strategy\ntools that can help you save time when creating social posts\n\nThis session is run using YouTube and is 60 minutes long. The course assumes no prior knowledge or experience so there is no pre-reading necessary. There will be the opportunity to ask questions during the session.
URL:https://investinangus.com/event/social-media-strategy-3/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240718T140000
DTEND;TZID=UTC:20240718T160000
DTSTAMP:20260403T181158
CREATED:20240617T091020Z
LAST-MODIFIED:20240617T091020Z
UID:10089448-1721311200-1721318400@investinangus.com
SUMMARY:A step-by-step guide to building your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/a-step-by-step-guide-to-building-your-business-plan-4/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240718T140000
DTEND;TZID=UTC:20240718T150000
DTSTAMP:20260403T181158
CREATED:20240715T082613Z
LAST-MODIFIED:20240715T082613Z
UID:10089671-1721311200-1721314800@investinangus.com
SUMMARY:Boost your productivity with AI
DESCRIPTION:This Google Digital Garage session introduces learners to cutting-edge AI tools that are already available from Google and others\, to show some of the smartest ways digital-age workers can use them to save time at work and on tasks. \nIn this session\, you will learn: \n\nan introduction to generative AI and how it works\nhow to use AI-powered tools and techniques to save you time\nan overview to crafting effective prompts\n\nThis session is run using YouTube and is 45 minutes long. \nThe course assumes no prior knowledge or experience so there is no pre-reading necessary. \nThere will be the opportunity to ask questions during the session. \nPlease note\, these training sessions are only available in the UK.
URL:https://investinangus.com/event/boost-your-productivity-with-ai-6/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240718T100000
DTEND;TZID=UTC:20240718T120000
DTSTAMP:20260403T181158
CREATED:20240611T083123Z
LAST-MODIFIED:20240611T083123Z
UID:10089360-1721296800-1721304000@investinangus.com
SUMMARY:Video production for digital marketing
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise\nGet to know the various digital platforms that can be utilised to view and share video content\nSee what editing apps are available and how to add music and subtitles
URL:https://investinangus.com/event/video-production-for-digital-marketing-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240718T100000
DTEND;TZID=UTC:20240718T120000
DTSTAMP:20260403T181158
CREATED:20240603T093948Z
LAST-MODIFIED:20240603T093948Z
UID:10089310-1721296800-1721304000@investinangus.com
SUMMARY:The Basics of Starting a Business
DESCRIPTION:This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan\, start building a set of SMART Goals\, give thought to business skills development and provide a clear path for steps to launch your business. \nYou will also learn about the key considerations when starting a business and what steps you will need to take from legal\, financial and strategic standpoints. \nBy the end of the webinar\, you will have the information required to start building an action plan and be confident about understanding the next steps.
URL:https://investinangus.com/event/the-basics-of-starting-a-business-11/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240717T140000
DTEND;TZID=UTC:20240717T160000
DTSTAMP:20260403T181158
CREATED:20240611T083032Z
LAST-MODIFIED:20240611T083032Z
UID:10089358-1721224800-1721232000@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses-3/
CATEGORIES:Digital Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240717T130000
DTEND;TZID=UTC:20240717T160000
DTSTAMP:20260403T181158
CREATED:20240701T162424Z
LAST-MODIFIED:20240701T162424Z
UID:10089540-1721221200-1721232000@investinangus.com
SUMMARY:Cashflow management for your small business
DESCRIPTION:This webinar has been designed for small business owners\, in order to help them with their short-term cash preservation and cashflow\, as well as helping to prepare your business for the future. \nYou’ll learn about managing your short-term cashflow and preparing your business for the future\, with effective cashflow forecasting and planning to put your business in the best position possible. \nThis webinar consists of three secions: \nFinancial assessment and review \n\nreviewing cashflow forecasts\ncapital expenditure\nworking capital\nsales forecasting\nexpenditure (variable and fixed) forecasting\nactual versus forecast analysis\n\nFinancial management: \n\ntimely financial reporting\nmanaging reduction in overheads\ninventory (stock) management\nmanaging debtor lists\nmanaging creditor lists\n\nFinancial support: \n\nalternative revenue streams\nmaintaining and meeting tax obligations\nassessing financing options\napplying for government support\nbank services
URL:https://investinangus.com/event/cashflow-management-for-your-small-business-4/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240716T100000
DTEND;TZID=UTC:20240716T110000
DTSTAMP:20260403T181158
CREATED:20240520T121213Z
LAST-MODIFIED:20240520T121213Z
UID:10089259-1721124000-1721127600@investinangus.com
SUMMARY:ChatGPT and how it can help your social media
DESCRIPTION:In the ever-evolving world of social media\, staying ahead of the curve is crucial for success. The upcoming webinar “chatGPT and how it can help your social media” offers an exciting opportunity to explore how artificial intelligence\, specifically chatGPT\, can revolutionise your approach to social media management. \nYou will learn: \n\nhow chatGPT can help you create engaging and relevant content that resonates with your audience\nhow to leverage AI for brainstorming and generating innovative ideas for your social media campaigns\nhow to use chatGPT in engaging with your audience more effectively\, creating a more dynamic and interactive online presence\nhow to efficiently repurpose your existing content using AI\, maximising your content’s reach and lifespan\n\nThis webinar is ideal for small business owners\, social media managers\, content creators\, and marketing professionals looking to integrate AI technology into their social media strategies. Whether you’re new to AI or looking to enhance your existing knowledge\, this session will provide valuable insights and practical applications. \nWhy attend this webinar: \n\nunderstand the latest AI trends in social media and how they can benefit your business\ngain hands-on knowledge and practical tips that can be immediately applied to your social media strategy\nengage in a discussion with experts and peers\, enriching your learning experience
URL:https://investinangus.com/event/chatgpt-and-how-it-can-help-your-social-media/
CATEGORIES:Digital Marketing,Technology
END:VEVENT
END:VCALENDAR