Cashflow Management Skills Webinar
2024-09-27 13:00 - 16:00 UTC
Who is this bootcamp for?
This bootcamp has been designed for small business owners, in order to help them with their short-term cash preservation and cashflow, as well as helping to prepare your business for the future.
Overview:
You’ll learn about managing your short-term cashflow and preparing your business for the future, with effective cashflow forecasting and planning to put your business in the best position possible.

Cyber Security for your small business
2024-09-30 11:00 - 12:00
To attend this webinar, there are no prerequisites or prior experience needed. It is aimed at start-up businesses and those who are interested in creating a start-up.
It would also be beneficial for more established businesses who are looking at security as a business differentiator and learn how it can be used to win new business.
Your host Jim Wright will introduce security, how it can benefit businesses and allow you to seize opportunities while minimising risk. Jim will also discuss common frameworks and fundamental principles that business leaders should be aware of from the start of their business venture.
By the end of this webinar, attendees will:
1) Understand security risks
2) Understand the benefits of security
3) Have an awareness of threat actors
4) Have an awareness of threat vectors
5) Have an awareness of the services that can be offered to support start-ups
6) Understand the regulatory environment in which they work
7) Understand the common frameworks relating to security

How to build your brand
2024-09-30 14:00 - 16:00, 2024-10-14 12:00 - 14:00
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make more sales.
This session will:

Provide you with a clear understanding of the difference between brands and branding
Help you understand what a brand is
Show you why branding is important
Look at your brand strategy, brand identity and action
Help you learn how to develop your brand’s positioning, character, and purpose to differentiate your business from its competitors
Demonstrate how to set up a brand kit and style guide to ensure consistency across websites, social media, business cards, posters etc.
Teach you how to create simple promotional graphics using a variety of tools including Canva
Highlight a variety of free tools including Google Drive, Hubspot and Mailchimp that can save time and simplify marketing tasks

Creating an effective email marketing strategy
2024-10-01 10:00 - 12:00
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored in this webinar. Whether you’re new to email marketing or you’re looking to optimise your email strategy, this webinar enables you to:

Adopt email marketing into your wider marketing strategy and gain insight into your target audience
Understand the key stages of an effective marketing strategy
Segment your audiences and to target and position your offering to them effectively
Create a value-driven and customer-focussed content for email marketing whilst measuring and testing it’s effectiveness
Identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels
Optimise the different components of a successful email campaign
Use reporting and key metrics to make sure your campaigns are successful
Be compliant with legal requirements relating to email communications and use best practices for escaping the spam folder

Google Analytics – Understand how your website performs
2024-10-02 10:00 - 12:00
Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including:

Which marketing channels drive traffic to your site?
What pages are users looking at the most?
What impact does mobile have on your potential customers?

During this webinar, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.

Build your Business Confidence in Tourism
2024-10-02 10:00 - 13:00 | Strathmore Rugby Club, Inchmacoble Park, Forfar, DD8 1RL
Do you already have a business in the tourism industry?
Are there aspects of the business that you are not so confident about?
Could professional input help your business grow?

If the answer to these questions is ‘yes’ then our ‘Build your Business Confidence in Tourism’ course has been designed for people just like you. It’s a short course, held over 3 sessions, recognising that time away from your business is valuable but also vital.
We will help you to audit your business and identify the key areas to focus your attention on to maximise potential. Plus, there will be the opportunity to up skill in best practice, and time to network with peers.

Perthshire Talks Responsible Tourism: accessibility information to promote your business
2024-10-02 11:00 - 12:00
Do you have accessibility facilities, such as accessible bedroom(s) or a quiet space, or has your venue been designed to cater for wheelchair users or visitors with hearing or sight impairments?
Do these facilities appeal to your current customer base? Do you provide detailed information about these facilities on your website?
If the answer to any of these questions is yes, this session will be of interest to you.
This webinar will provide practical advice, top tips and guidance on how to use detailed access guides to market your business to new customers.
We’ll be joined by industry experts including Marina Di Duca, VisitScotland Inclusive Tourism Manager, Carrie-Ann Lightley, Head of Marketing at AccessAble, an accessibility guide specialist and Pippa Stacey, an award-winning writer, speaker and charity sector communication consultant.

Tayside Adaptation Partnership Vision and Priorities Event: Communities
2024-10-02 12:30 - 15:00 | Dundee West Church, 130/32 Perth Road, Dundee, DD1 4JW
The climate in Tayside is changing, and the region is experiencing warmer, wetter weather, increased storminess, and higher sea levels, all of which is set to continue even if we achieved net zero tomorrow. We need to adapt to these changes to allow us to become more resilient and ensure Tayside can continue to flourish.
Adaptation Scotland are supporting partners within Tayside to develop a new, Regional Adaptation Partnership to address climate risks.
At this early stage, we want to involve people and organisations across the region in defining a shared vision and priorities for the new partnership. Four sector specific events have been designed to provide opportunities for different groups to have a say in what the partnership could be, what it could do and how it could work.
Aimed at communities in the Tayside areas, this workshop will explore how a regional adaptation partnership can advance adaptation in Tayside, using these three key questions:
1. How would you describe current work on adaptation in Tayside? What works well and what are the challenges?
2. What do you hope to see in Tayside in 2050, as the result of good adaptation action?
3.How can the regional partnership help move Tayside from the current situation to the future we want to see in 2050?
Each event will run from 12:30pm – 3pm with registration and a free lunch available from 12:15pm. Space is limited, so we ask you to register no more than 2 people per organisation or group.

Scottish Enterprise Clean Heat Strategic Workforce Development Fund
2024-10-02 14:00 - 15:00
The Clean Heat Strategic Workforce Development Fund offers workplace innovation support to Scottish companies that are working or interested in the clean heat market.
This practical support helps businesses improve their processes by making better use of staff skills, experience and creativity to carry out everyday tasks.
The fund also provides financial support to help companies develop their:

Workforce Capability and Culture
Workplace Practices
Leadership and Management

The grants can be used to cover third party training or consultancy costs, as well as provide some support for internal training costs.
Find out more about the fund by joining this webinar and visit our website for a more information about the fund.

How to plan and schedule your online content
2024-10-02 14:00 - 16:00
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform – hugely increase the chances of achieving impact.
In this webinar, you will learn how to:

Plan content based on your business and your customer needs
Evaluate current social media dashboards and management tools
Create a social media content calendar and schedule updates automatically
Reach more people through automating your blog and email newsletter content
Implement simple automation techniques to increase efficiency

Having great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling, to achieve great business results.

The Basics of Starting a Business
2024-10-03 10:00 - 12:00
This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan, start building a set of SMART Goals, give thought to business skills development and provide a clear path for steps to launch your business.
You will also learn about the key considerations when starting a business and what steps you will need to take from legal, financial and strategic standpoints.
By the end of the webinar, you will have the information required to start building an action plan and be confident about understanding the next steps.

An introduction to business websites
2024-10-03 10:00 - 12:00
This webinar will take you through all the steps required to design, build and host a business website. You will learn about:

The need to determine website objectives
The importance of knowing who your audience is and measuring results
Setting clear calls to action and creating engaging content
Creating your brand’s visual identity online, your site’s blueprint and how you can structure your site map
What’s involved in registering your domain, maintaining your site content, and options for hosting it

This webinar will also offer guidance on when and how to outsource your website development,covering topics such as choosing a suitable content management system, what to organise first and costing for the work.

Tourism Experiences: Boost your Bookings
2024-10-03 11:00 - 12:30
Join VisitScotland as we delve into the cutting-edge technology behind online booking and distribution in the first of our new series of digital skills webinars.
Whether you’re a visitor attraction, an activity provider, or a tour company, this webinar is tailor-made for you.
Taking place on 3 October, at 11am, this free session will delve into what modern online booking solutions can offer your business, from seamless reservations to business personalisation.
Hear about some game-changing functionality that can have a positive impact on the customer booking process and learn why strategic distribution is the key to filling empty slots, unfilled tours and driving growth.
We’ll look at effective distribution channels that maximise your reach and revenue. From collaborating with travel trade partners to leveraging Online Travel Agents (OTAs) and harnessing the power of Google Things To Do.
This webinar is not to be missed, packed full of support, insights and practical tips that you can implement within your business.

Marketing for your business - Skills Webinar
2024-10-03 13:00 - 16:00
This bootcamp has been designed as a beginner’s guide for businesses, focused on the subject of marketing.
Without proper marketing your business cannot have a lasting impact. This bootcamp will help you to identify, profile and gain a deeper understanding of your target audiences, how to conduct market research and build a marketing plan. It will also explain brand development and positioning – choosing your price points.

Bookkeeping essentials
2024-10-03 14:00 - 16:00
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session, you will receive a workbook on excel to help you manage and monitor costs and sales.
At the end of this session, you will be able to:

Implement basic bookkeeping skills across your business
Create a profit and loss account
Understand what expenses can and cannot be claimed
Use financial management to increase revenues and profits
Understand capital and revenue costs and how they are treated

Opportunities in the Development of Green Hydrogen Projects in Mexico
2024-10-03 16:00 - 17:00
This webinar will present the existing opportunities for the development of green projects in the Mexican market for Scottish companies.

How to start a business: The basics
2024-10-05 10:00 - 12:00
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you.
We will cover:

Personal finance
Planning – how much do you need to earn?
Researching your market – who your customers are, understanding your competition and what the trends are within your chosen field
Business structure – what are the core business structures? How to decide which is right for you and how to register as a business
Creating your start-up action plan – an outline
Marketing
Pricing
Naming the business
Basic bookkeeping
Forecasting
Financing, banking, insurance, and VAT
Tax

Business Support – Drop In Sessions
2024-10-07 13:00 - 16:00 | Brechin Library, 10 St. Ninians Square, Brechin, DD9 7AD
The Business Gateway team will be at Brechin Library to offer expert advice and support for all your business questions.
Drop in and speak to us, or use the book now button and a member of the team will be in touch to book an appointment.
Whether you’re just starting out or looking to grow business, our advisers are here for you every step of the way.

An introduction to Artificial Intelligence (AI) for small businesses
2024-10-07 14:00 - 16:00
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities.
This webinar will cover:

What is Artificial Intelligence
Current AI tools and systems to use right now (including ChatGPT and MidJourney)
Automating digital content for blogs and social media
Using AI for business strategy and customer profiling
The pros and cons of AI for small businesses

This webinar will help you understand how you can integrate AI into your existing marketing, looking at the potential consequences (good and bad) of Artificial Intelligence, and its impact on small businesses and their customers.

How to create engaging content
2024-10-08 10:00 - 12:00
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels.
This session is ideal for businesses that already have a business website or use social media and now want to take it a step further, and develop the skills to show your audience that you are a trusted operator in your field.
We will help you:

Understand what kind of content your customers are looking for
Source, write and deliver that content
Amplify your brand and message and boost engagement online

An introduction to business strategy
2024-10-08 13:00 - 15:00
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan.
We will look at:

Your business today – identifying your strengths and areas for development
The key pillars of a business and why balancing all areas is essential for success
Personal and business ambitions and using these to guide strategy development
Ansoff’s Matrix as a tool for identifying core growth strategies
The core components of your business delivery
How to develop a methodical, strategic approach to developing your business for future success

After the webinar, you will understand:

How to undertake a balanced review of where your business is that helps identify areas for development
Ansoff’s Matrix and how to use it as a core strategic planning tool
How to create a strategic plan for growing your business

Planning for Maintenance and Asset Management
2024-10-09 09:00 - 12:00 | ETZ Ltd, 53 Blenheim Place, Aberdeen, AB25 2DY
Join our Scottish Manufacturing Advisory Service (SMAS) on 9 October 2024, from 9:30am to 12:00 noon, for a free Lean Breakfast Workshop at W-Zero-1 collaboration space at ETZ, Aberdeen, which will provide you with the tools to support you through the Fit 4 Offshore Renewables (F4OR) programme’s Process Excellence requirements.
The series is designed to help you develop your own continuous improvement strategies, to apply process improvements, improve workplace organisation and much more. Each workshop will also begin and end with a 30-minute networking opportunity.
Workshop six – Planning for Maintenance and Asset Management
Our final workshop will focus on supporting your business with planned maintenance and asset management. You will learn:

How to maximise effectiveness of each asset
About structured approaches to improving equipment condition and performance
Practical tips to build operator knowledge and ownership of equipment

Our event is open to all manufacturers and producers – large, small and sector wide – who wish to improve business efficiency and begin their F4OR accreditation. It’s aimed at business leaders and managers who are looking to introduce a culture of change within the business and who wish to engage the workforce to look for opportunities to do things better and deliver process improvements that can benefit your business.

Social media essentials: TikTok and Instagram Reels
2024-10-09 10:00 - 12:00
TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms.
We will cover:

How to optimise your TikTok and Instagram accounts for the best results with video
How to discover the latest trends on each platform and leverage this to create popular videos for your business
Ideas for creating content to entertain, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts)
How to increase engagement and reach by paying attention to your videos’ structure, duration, titles and understanding hashtags and algorithms
The best kit, apps and workflow to create bitesize vertical videos for both platforms

Social media essentials: Facebook
2024-10-09 14:00 - 16:00
Get to grips with Facebook – the world’s most popular social networking platform.
In this webinar you will:

Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy
Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach and impact
Learn from the stats and data you can get from the system and discover who your most interested customers/clients are
Understand the power of Facebook advertising, and other selling options available to you
Discover other business opportunities presented by Facebook, including how to promote and sell products and services
Be introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity

Tourism Experiences: Google Things To Do with Tourpreneur
2024-10-10 11:00 - 12:00
Join VisitScotland on our second webinar of the series. We’ll be joined by guests from Tourpreneur as we explore how Google Things to Do can boost your business visibility, attract eager travellers, and drive revenue.
Whether you’re a visitor attraction, an activity provider, or a tour company, this webinar is tailor-made for you.
Taking place on 10 October, at 11am, this free session will cover:
“Google Things to do” functionality. Whether you’re a seasoned pro or a curious beginner, this webinar will introduce you to its potential and show you how to leverage it effectively.
Learn about the best ways to connect with Google Things To Do and the enrolment process, ensuring you’re set up to make the most of this powerful tool, with an opportunity to ask questions about your own set up.
This session is designed to give you a better understanding of the platform and we’ll be sharing best practice and examples from around the world.

How to generate and increase sales
2024-10-10 13:00 - 15:00
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments.
We will cover:

Why a clear understanding of what an ideal customer looks like, and a good understanding of their problems, needs and wants is key to sales success
How to develop your sales platform using digital tools, platforms, and techniques
The different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press
The key phases in prospecting, qualifying, and converting sales prospects
The value of a ‘sales funnel’ and how it can be used to help plan and achieve sales
Why keeping the customers you already have is the best sales strategy of all
The importance of appropriate customer service in retaining customers

Christmas visual merchandising: Make your business sparkle this Christmas
2024-10-10 18:00 - 20:00 | The Craws Nest, 67 Ravensby Park Gardens, Carnoustie, DD7 7NY
Join us for an insightful event to help you maximize your business potential this Christmas season. Our expert will share proven strategies for creating eye-catching displays using cost-effective yet powerful props and design techniques. You’ll learn how to transform your retail space into a festive, engaging environment that draws in customers and drives sales.
Following the presentation there will be a Q&A session, giving you the opportunity to address the topics covered and ask specific questions.
This event can be followed up with online one to one sessions for individuals interested in getting further personal support.
Book now to improve your festive merchandising skills and ensure your business stands out this Christmas!

Social media essentials: LinkedIn
2024-10-11 10:00 - 12:00
No longer just an online CV, LinkedIn can be an incredibly powerful – and profitable – business tool.
During this webinar, you will:

Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives
Learn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness
Understand that content is king on LinkedIn, and we’ll show you how to plan and produce captivating content that enriches your brand

Harnessing Digital Technology for Enhanced Energy Efficiency
2024-10-15 10:00 - 11:00
In an era where sustainability is paramount, the integration of digital technology into energy management has emerged as a game-changer.
Join Scottish Enterprise for an insightful webinar exploring how innovative digital solutions are driving energy efficiency across Clean Heat.
Key Highlights:

Learn about Scottish digital technologies driving the revolution in energy efficiency
Real-World Success Stories: Hear from Scottish companies who have successfully implemented digital solutions to achieve significant energy savings and operational improvements.
Interactive Q&A Session
