BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Invest in Angus - ECPv6.15.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20240101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20250731T140000
DTEND;TZID=UTC:20250731T160000
DTSTAMP:20260404T190855
CREATED:20250609T102450Z
LAST-MODIFIED:20250609T102450Z
UID:10091334-1753970400-1753977600@investinangus.com
SUMMARY:Why your business needs a blog
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine ranking\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/why-your-business-needs-a-blog-7/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250731T150000
DTEND;TZID=UTC:20250731T160000
DTSTAMP:20260404T190855
CREATED:20250728T143131Z
LAST-MODIFIED:20250728T143131Z
UID:10091595-1753974000-1753977600@investinangus.com
SUMMARY:Making Room for Sustainability in Hospitality and Tourism
DESCRIPTION:Join us to explore how data is transforming environmental sustainability in the hospitality and tourism sector. \nThe panel will examine how data is being used to monitor and improve material and water use\, reduce waste\, meet emissions goals and mitigate biodiversity impact. \nAs sustainability reporting requirements grow more complex\, we will also hear how data can drive compliance\, unlock efficiencies\, and support long-term environmental goals.
URL:https://investinangus.com/event/making-room-for-sustainability-in-hospitality-and-tourism/
CATEGORIES:Sustainable/Circular Economy,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250801T120000
DTEND;TZID=UTC:20250801T123000
DTSTAMP:20260404T190855
CREATED:20250728T144029Z
LAST-MODIFIED:20250728T144029Z
UID:10091609-1754049600-1754051400@investinangus.com
SUMMARY:Lunch and Learn: Choosing the right marketing activity for your business
DESCRIPTION:Are you overwhelmed by all the marketing options out there – social media\, email campaigns\, events\, sponsorships\, SEO\, ads? \nAre you unsure where to invest your time and budget? In this 30-minute webinar\, Lissa McPhillips cuts through the noise and helps you identify which marketing activities are right for your business\, based on your goals\, audience and resources. You’ll walk away with a practical framework to make confident\, strategic marketing decisions. \nKey takeaways from this session: \n\nClarity on how to match marketing activities with your specific business goals and customer journey\nA simple framework to evaluate which marketing channels are worth your time\, effort and budget\nConfidence to focus on fewer\, more effective activities without getting distracted by trends or pressure to do it all\n\nWith over 25 years of strategic marketing experience\, Lissa is a dynamic force in driving business growth and success. She has previously held senior marketing positions with several Fortune 500 companies\, including CIT\, Dell and JP Morgan Merchant Services\, where she served as VP of marketing for Europe.
URL:https://investinangus.com/event/lunch-and-learn-choosing-the-right-marketing-activity-for-your-business/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250804T120000
DTEND;TZID=UTC:20250804T123000
DTSTAMP:20260404T190855
CREATED:20250728T144133Z
LAST-MODIFIED:20250728T144133Z
UID:10091611-1754308800-1754310600@investinangus.com
SUMMARY:Lunch and Learn: What makes a good (or bad) small business strategy
DESCRIPTION:Strategy tends to confuse businesses not because it’s complicated\, but because it’s often misunderstood\, misapplied or miscommunicated. \nThis session\, led by Melissa Wusaty\, clarifies what strategy is (and what it isn’t)\, explores the difference between good and bad strategies and introduces the essential components every business\, regardless of size\, needs to begin building one with confidence. \nKey takeaways from this session: \n\nWhat strategy is (and isn’t)\nWhat makes a good strategy\nHow to start building a strategy for your business\n\nOver the past two decades\, Melissa has navigated change for businesses and organisations\, sought or imposed. Whether building on strengths or forging a new direction\, she is often tasked to explore and evaluate possibilities to transform a challenge into an opportunity.
URL:https://investinangus.com/event/lunch-and-learn-what-makes-a-good-or-bad-small-business-strategy/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250805T100000
DTEND;TZID=UTC:20250805T120000
DTSTAMP:20260404T190855
CREATED:20250623T090046Z
LAST-MODIFIED:20250623T090046Z
UID:10091404-1754388000-1754395200@investinangus.com
SUMMARY:An introduction to business strategy
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/an-introduction-to-business-strategy-16/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250805T120000
DTEND;TZID=UTC:20250805T123000
DTSTAMP:20260404T190855
CREATED:20250728T144255Z
LAST-MODIFIED:20250728T144255Z
UID:10091613-1754395200-1754397000@investinangus.com
SUMMARY:Lunch and Learn: What makes a business unforgettable
DESCRIPTION:What makes a business unforgettable? It’s not your offer. It’s not your price. It’s not your marketing funnel. \nIt’s how you make people feel. \nIn this Lunch and Learn\, brand messaging expert and certified ‘unreasonable hospitality coach’ Alex Kakavelakis will show solopreneurs\, small businesses and their teams how to apply the moments-that-matter approach\, a practical way to turn everyday client interactions into loyalty-building\, word-of-mouth-generating experiences. \nThis session is perfect for small businesses looking to improve client retention\, founders tired of constantly chasing new leads and anyone trying to stand out in a sea of AI-generated sameness. \nKey takeaways from this session: \n\nWhy retention is your most powerful growth strategy\nHow small\, thoughtful gestures can transform your customer experience\nThe difference between service and hospitality\, and why it matters more than ever\nA simple\, repeatable framework for creating moments that matter in your business\n\nAlex helps founders and teams find the words that make people listen. As a certified StoryBrand guide and ‘unreasonable hospitality coach’\, Alex helps you clarify your message\, focus your marketing budget and build a strategy that turns customers into loyal fans\, through workshops\, masterminds or FCMO services.
URL:https://investinangus.com/event/lunch-and-learn-what-makes-a-business-unforgettable/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250805T130000
DTEND;TZID=UTC:20250805T150000
DTSTAMP:20260404T190855
CREATED:20250728T144454Z
LAST-MODIFIED:20250728T144454Z
UID:10091615-1754398800-1754406000@investinangus.com
SUMMARY:Using AI tools to create content for your business
DESCRIPTION:In this business.connected workshop in partnership with Vodafone Business\, we’ll explore how to harness the power of AI to create smarter\, more strategic content – without compromising on authenticity. \nWhether you’re a solo entrepreneur\, a small business owner or part of a growing team\, this session will give you the tools to confidently integrate AI into your content strategy while staying true to your brand voice and values. \nLed by Kristian Downer\, an expert in digital content and AI applications\, the workshop will cover how to use AI tools to generate blogs\, video scripts and social media posts efficiently – plus how to make sure your content feels human and trustworthy. \nYou’ll also learn how to repurpose one idea into a wealth of content across different platforms\, and how to use AI-powered analytics to track what’s working\, what’s not and where to optimise. \nKristian has over 11 years of experience in digital marketing and specialises in helping business owners and marketing managers cut through the complexity to achieve consistent\, profitable growth. From sole traders to large corporates\, he’s delivered proven strategies and high-performing campaigns that drive real results. \nNow\, as a national trainer for Google Digital Garage through Enterprise Nation\, he’s equipping businesses across the UK with the skills to navigate the evolving digital landscape – including the opportunities and challenges of AI in marketing.
URL:https://investinangus.com/event/using-ai-tools-to-create-content-for-your-business/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250805T140000
DTEND;TZID=UTC:20250805T160000
DTSTAMP:20260404T190855
CREATED:20250623T090140Z
LAST-MODIFIED:20250623T090140Z
UID:10091406-1754402400-1754409600@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding customers and competitors)\nDeveloping your brand and tone of voice\nPlanning your content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-41/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250806T100000
DTEND;TZID=UTC:20250806T120000
DTSTAMP:20260404T190855
CREATED:20250623T090249Z
LAST-MODIFIED:20250623T090249Z
UID:10091409-1754474400-1754481600@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-21/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250806T120000
DTEND;TZID=UTC:20250806T123000
DTSTAMP:20260404T190855
CREATED:20250728T144558Z
LAST-MODIFIED:20250728T144558Z
UID:10091617-1754481600-1754483400@investinangus.com
SUMMARY:Lunch and Learn: Practical AI tips to help your career or small business
DESCRIPTION:AI is everywhere\, but where do you start if you’re a small business owner\, side hustler or simply someone curious about how these tools can help in your everyday work? \nIn this accessible and hands-on session\, Polly Dhaliwal will cut through the noise to share practical ways you can start using AI tools like ChatGPT\, Notion AI and more\, even if you’re not technical. Whether you’re looking to save time\, boost productivity or simply understand what’s possible\, this session is for you. \nKey takeaways from this session: \n\nHow AI is changing how we work and what that means for you\nSmart ways to use AI for everyday tasks like planning\, writing and research\nTime-saving tools and tips anyone can use – no tech background needed\nHow to approach AI ethically and stay ahead of the curve\n\nAs chief operating officer at Enterprise Nation\, Polly leads efforts to support over one million small businesses every year. With experience in product development\, operations and growing communities\, she’s passionate about simplifying journeys for businesses and supporting entrepreneurs to thrive in a competitive landscape.
URL:https://investinangus.com/event/lunch-and-learn-practical-ai-tips-to-help-your-career-or-small-business/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250806T120000
DTEND;TZID=UTC:20250806T130000
DTSTAMP:20260404T190855
CREATED:20250728T144706Z
LAST-MODIFIED:20250728T144706Z
UID:10091619-1754481600-1754485200@investinangus.com
SUMMARY:Growth bites: Get started with CRM
DESCRIPTION:Are you looking to better manage your relationships\, boost productivity and drive more effective outreach for your business or charity? \nJoin us for an insightful and practical webinar that will introduce you to the power of customer relationship management (CRM) systems! \nThis webinar is perfect for anyone looking to move beyond spreadsheets and into a more organised and efficient way of managing their contacts and interactions. \nWe’ll show you how a CRM can transform the way you operate\, helping you build stronger relationships and achieve your goals.
URL:https://investinangus.com/event/growth-bites-get-started-with-crm/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250806T140000
DTEND;TZID=UTC:20250806T160000
DTSTAMP:20260404T190855
CREATED:20250623T090333Z
LAST-MODIFIED:20250623T090333Z
UID:10091411-1754488800-1754496000@investinangus.com
SUMMARY:Social media essentials: LinkedIn
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. \nDuring this webinar\, you will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand
URL:https://investinangus.com/event/social-media-essentials-linkedin-12/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250807T100000
DTEND;TZID=UTC:20250807T120000
DTSTAMP:20260404T190855
CREATED:20250623T090417Z
LAST-MODIFIED:20250623T090417Z
UID:10091413-1754560800-1754568000@investinangus.com
SUMMARY:A step-by-step guide to building your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/a-step-by-step-guide-to-building-your-business-plan-22/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250807T120000
DTEND;TZID=UTC:20250807T123000
DTSTAMP:20260404T190855
CREATED:20250728T144817Z
LAST-MODIFIED:20250728T144817Z
UID:10091621-1754568000-1754569800@investinangus.com
SUMMARY:Lunch and Learn: How to manage PR for your personal brand & small business
DESCRIPTION:Learn why it’s more important than ever for brand owners to ‘own’ their PR \nThis webinar led by Claire Doherty offers insight and practical steps to raise your profile\, build credibility and secure valuable earned media coverage for your business and personal brand. \nKey takeaways from this session: \n\nThe impact of PR – why you need it and how to control it effectively\nSimple steps and strategies to increase media coverage for your brand\nHow to raise your profile as a brand owner\n\nClaire Doherty is a PR & Comms specialist with more than 25 years of experience\, having run award-winning campaigns for brands such as Amazon\, eBay and MINI\, previously Head of PR for Very and Royal Caribbean.
URL:https://investinangus.com/event/lunch-and-learn-how-to-manage-pr-for-your-personal-brand-small-business/
CATEGORIES:Marketing,PR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250807T120000
DTEND;TZID=UTC:20250807T133000
DTSTAMP:20260404T190855
CREATED:20250711T103108Z
LAST-MODIFIED:20250711T103108Z
UID:10091539-1754568000-1754573400@investinangus.com
SUMMARY:Organic Beef Systems
DESCRIPTION:Are you considering conversion to an organic beef system? Are you a certified herd with some questions? Join us for this Soil Association webinar to discuss practical considerations and opportunities for building organic beef systems. \nThe focus of this session is practical on farm application\, kicking off with an organic beef farmer sharing their experiences\, challenges\, and advice from home. They’ll be joined by other expert speakers covering key topics including: \n\nHow standards translate to on farm practice\nOpportunties to maximise forage production\nOrganic market opportunities\n\nWe encourage attendees to bring their questions to the panel through the Q&A\, where there will be plenty of time for discussion. Whether you’re an experienced farmer or exploring new approaches\, this session offers insights you can take straight back to your system.
URL:https://investinangus.com/event/organic-beef-systems/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250807T180000
DTEND;TZID=UTC:20250807T200000
DTSTAMP:20260404T190855
CREATED:20250623T090514Z
LAST-MODIFIED:20250623T090514Z
UID:10091415-1754589600-1754596800@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, we are here to support you and help you decide if this is the right path for you. \nWe will cover: \n\nPersonal finance\nPlanning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-68/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250808T120000
DTEND;TZID=UTC:20250808T123000
DTSTAMP:20260404T190855
CREATED:20250728T144931Z
LAST-MODIFIED:20250728T144931Z
UID:10091623-1754654400-1754656200@investinangus.com
SUMMARY:Lunch and Learn: How to pay yourself from your business
DESCRIPTION:Running a business is hard work – but how do you make sure you\, the business owner\, are getting paid too? \nThis webinar\, led by Nathan Pretty gives practical tips to help business owners understand how to pay themselves legally and efficiently\, as well as highlighting things to avoid. \nPerfect for new business owners who need to start paying themselves and longer standing business owners who may feel scared to take money out of the business for themselves. \nKey takeaways from this session: \n\nDifferent methods of paying yourself\nUnderstanding tax implications of paying yourself for different business structures (sole trader\, partnership\, limited company)\nCommon mistakes to avoid when paying yourself from your business\n\nNathan is a chartered certified accountant with over 10 years of experience in the field. He specialises in helping new businesses get their financial footing. \nFrom bookkeeping to tax planning\, Nathan has you covered. His goal is to make the financial side of your business as smooth and stress-free as possible\, so you can focus on what you do best.
URL:https://investinangus.com/event/lunch-and-learn-how-to-pay-yourself-from-your-business/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250811T100000
DTEND;TZID=UTC:20250811T120000
DTSTAMP:20260404T190855
CREATED:20250623T090621Z
LAST-MODIFIED:20250623T090621Z
UID:10091417-1754906400-1754913600@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses-17/
CATEGORIES:Digital Marketing,Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250811T120000
DTEND;TZID=UTC:20250811T123000
DTSTAMP:20260404T190855
CREATED:20250808T121640Z
LAST-MODIFIED:20250808T121640Z
UID:10091738-1754913600-1754915400@investinangus.com
SUMMARY:Lunch and Learn: Understanding the purpose and benefits of a business plan
DESCRIPTION:Do you regularly think to yourself\, “I must sit down and write a business plan?” Or have you started to write plans in the past but never seemed to have the time to finish them? \nIf you fall into one or more of these categories\, you’re in very good company. Most businesses (other than those that are “forced” to produce a plan to apply for bank finance)\, don’t have the motivation\, resources\, time or knowledge to write a really effective plan. \nThis session led by Mark Painter of plana will help you understand the purpose and benefits of a business plan and help you to start writing a practical and effective plan today. \nTopics covered in this session: \n\nThe benefits of a practical business plan\nHow to approach effective business planning\nThe format of the plana “4 Step Business Plan”
URL:https://investinangus.com/event/lunch-and-learn-understanding-the-purpose-and-benefits-of-a-business-plan/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250811T140000
DTEND;TZID=UTC:20250811T160000
DTSTAMP:20260404T190855
CREATED:20250623T090705Z
LAST-MODIFIED:20250623T090705Z
UID:10091419-1754920800-1754928000@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-36/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250812T100000
DTEND;TZID=UTC:20250812T120000
DTSTAMP:20260404T190855
CREATED:20250623T090754Z
LAST-MODIFIED:20250623T090754Z
UID:10091421-1754992800-1755000000@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-20/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250812T120000
DTEND;TZID=UTC:20250812T123000
DTSTAMP:20260404T190855
CREATED:20250728T145150Z
LAST-MODIFIED:20250728T145150Z
UID:10091625-1755000000-1755001800@investinangus.com
SUMMARY:Lunch and Learn: How to manage your business finances
DESCRIPTION:Join Rebecca Barker from Artful Accountancy Ltd for a relaxed\, jargon-free session designed specifically for busy entrepreneurs and small business owners. \nYou’ll get practical\, stress-free advice on how to manage your business finances\, make sense of essential accounting terms\, avoid common mistakes and use time-saving tools. Leave with tips you can implement right away\, as well as a helpful checklist and a renewed sense of control over your money. \nKey takeaways from this session: \n\nDemystify accounting: Get simple explanations of essential bookkeeping terms\, so you can feel confident and empowered when it comes to your finances\nAvoid costly mistakes: Learn about the main financial mistakes that new businesses often make and how to steer clear of them\nTime-saving technology and tools: Discover accounting tools like Xero\, QuickBooks and FreeAgent and how to use them to stay organised and save time\n\nRebecca is the director of Artful Accountancy Ltd\, where she helps creative business owners and entrepreneurs navigate their finances in a practical and stress-free way. \nWith a focus on simplifying complex accounting terms and using technology to save time\, Rebecca empowers clients to manage their financials without feeling overwhelmed.
URL:https://investinangus.com/event/lunch-and-learn-how-to-manage-your-business-finances/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250812T130000
DTEND;TZID=UTC:20250812T150000
DTSTAMP:20260404T190855
CREATED:20250704T081244Z
LAST-MODIFIED:20250704T081244Z
UID:10091522-1755003600-1755010800@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-12/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250812T130000
DTEND;TZID=UTC:20250812T163000
DTSTAMP:20260404T190855
CREATED:20250728T125904Z
LAST-MODIFIED:20250728T125904Z
UID:10091586-1755003600-1755016200@investinangus.com
SUMMARY:How AI Can Grow Your Business Globally
DESCRIPTION:If you’re interested in how AI tools can support your business goals\, this two-part masterclass is for you. \nPart one\, ‘Unleash the power of Chat GPT & AI to drive international business growth’\, will introduce AI tools like Chat GPT and how they can be used by businesses like yours. \nPart two\, ‘The AI-powered business: how businesses can 10x their productivity’\, will build on this by providing insight on the best AI tools for business efficiency. \nBy the end of the sessions\, attendees will have gained an understanding of: \n\nThe most popular AI Platforms and the language used within them\nThe AI tools that can enhance productivity\nHow AI-powered solutions can optimize multiple business operations\nHow AI can support international expansion through smarter data insights and decision-making\nReal-world examples of eCommerce businesses successfully leveraging AI to scale globally.\n\nIf you’re using eCommerce to expand internationally and want to leverage AI to scale faster\, reduce costs\, and free up time for strategic growth\, this masterclass will provide practical insights and tools to accelerate your success.
URL:https://investinangus.com/event/how-ai-can-grow-your-business-globally/
LOCATION:Scottish Enterprise Glasgow\, 50 Waterloo Street\, Glasgow\, G2 6HQ
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250813T100000
DTEND;TZID=UTC:20250813T120000
DTSTAMP:20260404T190855
CREATED:20250623T090837Z
LAST-MODIFIED:20250623T090837Z
UID:10091423-1755079200-1755086400@investinangus.com
SUMMARY:Bookkeeping essentials
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/bookkeeping-essentials-30/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250813T120000
DTEND;TZID=UTC:20250813T123000
DTSTAMP:20260404T190855
CREATED:20250808T121751Z
LAST-MODIFIED:20250808T121751Z
UID:10091740-1755086400-1755088200@investinangus.com
SUMMARY:Lunch and Learn: Unlocking the power of AI voice bots
DESCRIPTION:Join Pamela Ajogbeje for a practical walkthrough of powerful tools designed to help small business owners simplify operations and scale with confidence. \nIn this Lunch and Learn\, you’ll discover how the Prestige Assistant AI voice bot can handle customer calls\, bookings and FAQs 24/7\, acting as your always-on receptionist. \nWhether you’re looking to improve customer experience\, free up your time or turn feedback into income\, these tools will help you work smarter\, not harder. \nTopics covered in this session: \n\nHow the Prestige Assistant AI voice bot can manage incoming customer calls\, bookings and FAQs automatically\nHow to turn customer reviews into measurable business growth using the Review to Revenue Management System\nHow to integrate both tools into your business to save time and increase profitability
URL:https://investinangus.com/event/lunch-and-learn-unlocking-the-power-of-ai-voice-bots/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250813T140000
DTEND;TZID=UTC:20250813T153000
DTSTAMP:20260404T190855
CREATED:20250728T130029Z
LAST-MODIFIED:20250728T130029Z
UID:10091588-1755093600-1755099000@investinangus.com
SUMMARY:AI for Exports - Breaking Into International Markets
DESCRIPTION:From market research and customer insights to automated marketing and logistics optimization\, AI is transforming how companies scale globally. \nIf you’re a business using eCommerce to scale internationally\, this event is for you. \nLed by Ali Shariat\, this session will explore how businesses like yours can use AI-powered solutions to scale. \nAli transformed Coconut Merchant from a startup to a £7M powerhouse using Amazon to rival top brands. Capitalizing on this triumph\, he secured listings in major UK retailers expanding to 15+ countries. As a co-founder of ThisWayUp\, Ali infuses deep technical expertise\, benefiting hundreds of brands. \nThrough the course of this session\, Ali will help you gain an understanding of: \n\nThe main AI Platforms and the jargon they use\nHow AI tools can identify and analyse new market opportunities\nHow to leverage these tools for cost-effective marketing and customer engagement\nThe AI solutions for streamlining operations\, logistics\, and customer support across different regions\nReal-world examples of businesses successfully using AI to expand internationally.
URL:https://investinangus.com/event/ai-for-exports-breaking-into-international-markets-2/
LOCATION:Scottish Enterprise\, 99 Haymarket Terrace\, Edinburgh\, EH12 5HD
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250813T140000
DTEND;TZID=UTC:20250813T163000
DTSTAMP:20260404T190855
CREATED:20250808T115517Z
LAST-MODIFIED:20250808T115517Z
UID:10091718-1755093600-1755102600@investinangus.com
SUMMARY:Amazon and eMarketplaces drop-in clinic
DESCRIPTION:Ali Shariat and Zamir Cajee will lead this drop-in session on everything you need to know about the most popular eMarketplaces. \nCovering all major online marketplaces including including Amazon\, eBay\, Alibaba\, Faire\, and Etsy\, the session will offer general information as well as personal advice for your business.
URL:https://investinangus.com/event/amazon-and-emarketplaces-drop-in-clinic-2/
LOCATION:Scottish Enterprise\, 99 Haymarket Terrace\, Edinburgh\, EH12 5HD
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250814T100000
DTEND;TZID=UTC:20250814T153000
DTSTAMP:20260404T190855
CREATED:20250623T095033Z
LAST-MODIFIED:20250808T105359Z
UID:10091466-1755165600-1755185400@investinangus.com
SUMMARY:Agritourism Development: A capital project for sustainable rural growth
DESCRIPTION:This Scotland’s Agritourism Monitor Farms Programme meeting will showcase the progress on the village hotel development by Monitor Farmers\, Fiona and John Scott of Fearn Farm. \nWe will have a walk around the hotel development and hear about the progress to date. We will then convene in the Seaboard Hall for presentations and discussion. \nFiona and John Scott\, Monitor Farmers\, have been making great progress with the re-development of the hotel and will update us on their business plan\, the project timeline and the challenges they have overcome along the way. \nLesley McArthur\, Glen Clova Estate Partner\, will join us to talk about her experience running a successful rural hotel and restaurant business and will highlight the continuing challenges but also the opportunities for the business. Glen Clova Hotel have recently undertaken a significant developed with a new events space called The Barn which continues their focus on sustainability\, local impact with a warm\, personal service.
URL:https://investinangus.com/event/agritourism-growth-developing-a-village-hotel/
LOCATION:The Commercial Hotel\, 11 Main Street\, Balintore\, IV20 1UE
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250814T120000
DTEND;TZID=UTC:20250814T123000
DTSTAMP:20260404T190855
CREATED:20250808T120847Z
LAST-MODIFIED:20250808T120847Z
UID:10091729-1755172800-1755174600@investinangus.com
SUMMARY:Lunch and Learn: The biggest data mistakes SMEs make and how to avoid them
DESCRIPTION:Is your business data helping you grow or holding you back? \nIn this practical session led by Jane Jawad\, you’ll find out how to clear the clutter and focus on what really matters. You’ll learn what to fix\, what to build\, and what to stop doing so your data starts working for you. \nTopics covered in this session: \n\nA simple data plan you can act on immediately\nConfidence in using your numbers to guide decisions\nTools that suit your size – no tech team required
URL:https://investinangus.com/event/lunch-and-learn-the-biggest-data-mistakes-smes-make-and-how-to-avoid-them/
CATEGORIES:Business Planning
END:VEVENT
END:VCALENDAR