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X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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TZID:UTC
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DTSTART:20220101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T180000
DTEND;TZID=UTC:20230316T200000
DTSTAMP:20260403T182725
CREATED:20230220T101103Z
LAST-MODIFIED:20230220T101103Z
UID:10086530-1678989600-1678996800@investinangus.com
SUMMARY:LinkedIn for business
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool\, you must learn how to use it\, and this webinar gives you expert guidance. \nYou will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand.
URL:https://investinangus.com/event/linkedin-for-business-24/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T130000
DTEND;TZID=UTC:20230316T150000
DTSTAMP:20260403T182725
CREATED:20230220T101021Z
LAST-MODIFIED:20230220T101021Z
UID:10086528-1678971600-1678978800@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-10/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T110000
DTEND;TZID=UTC:20230316T120000
DTSTAMP:20260403T182725
CREATED:20230220T100909Z
LAST-MODIFIED:20230220T100909Z
UID:10086526-1678964400-1678968000@investinangus.com
SUMMARY:Tourism businesses: make TikTok work for you
DESCRIPTION:You might view TikTok as a stream of dance trends and lip-synching videos\, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. \nIn this webinar\, we will cover: \n\nUnderstand how tourism is uniquely suited to TikTok and what elements can be used to drive the best engagement and conversion.\nAppreciate how to use its functionality to create the best content.\nIdeas for your tourism business for creating content to entertain\, inspire or educate your audience.
URL:https://investinangus.com/event/tourism-businesses-make-tiktok-work-for-you/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T100000
DTEND;TZID=UTC:20230316T123000
DTSTAMP:20260403T182725
CREATED:20230213T144012Z
LAST-MODIFIED:20230213T144012Z
UID:10086469-1678960800-1678969800@investinangus.com
SUMMARY:Become a CPD-certified green champion
DESCRIPTION:Business Energy Scotland deliver a live green champions webinar\, in partnership with VisitScotland\, for Scottish tourism businesses to help you learn more about how to build your business’s environmental performance and become more resilient. \nThere are many growing challenges for businesses in Scotland today\, including rising energy costs and the climate emergency. Visitors to Scotland are also increasingly aware and conscious of the environmental impacts of their visits and seek transparency from businesses on their sustainable and green credentials. \nThis green champion training course will equip your business with the tools\, knowledge and advice you need to meet these challenges – and has already helped more than 4\,000 businesses across Scotland. \nDesigned specifically for Scottish tourism businesses\, this training will cover the entire green champions foundation modules. These will provide you with the skills and knowledge you need to develop a profitable\, green-focused businesses. \nGreen champions training will help your businesses to: \n\nReduce energy\, water and raw material use\nIncrease profits and create a competitive advantage\nGet access to free Scottish Government support\, funding and grants to improve business efficiency\nDemonstrate commitment to the environment and win new customers\n\nBy training to become the green champion for your business you’ll: \n\nLearn how to increase staff engagement in energy efficiency and recycling\nEnhance your CV\nGet free access to time-saving tools\, templates and tried-and-tested techniques
URL:https://investinangus.com/event/become-a-cpd-certified-green-champion-2/
CATEGORIES:Sustainable/Circular Economy,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T100000
DTEND;TZID=UTC:20230316T120000
DTSTAMP:20260403T182725
CREATED:20230220T100825Z
LAST-MODIFIED:20230220T100825Z
UID:10086524-1678960800-1678968000@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding Customers and Competitors)\nDeveloping your brand and tone of voice\nPlanning your Content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-24/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T093000
DTEND;TZID=UTC:20230316T123000
DTSTAMP:20260403T182725
CREATED:20230220T110940Z
LAST-MODIFIED:20230220T110940Z
UID:10086605-1678959000-1678969800@investinangus.com
SUMMARY:Preventing IT and Digital Project Failure
DESCRIPTION:Evidence suggests that 65% to 75% of IT and digital projects fail. The true cost of project failure isn’t just financial investment — it costs time invested by staff\, as well as impact on service delivery and your brand’s reputation. \nDo you need help navigating these challenges? \nScottish Enterprise is offering practical and interactive half-day workshops that will help you to identify causes of project failure\, avoid common mistakes and maximise your success. These are delivered by Augmentum 360 and Scottish Enterprise’s Digital Team. \nYou’ll benefit from highly experienced professionals sharing their expertise on: \n\nIT project and implementation\nHow technology can boost efficiency\, profitability\, market competitiveness and resilience\nBest-practice tools and techniques\nReal-life examples and resolving key challenges\nIdentifying and engaging suppliers\nSupport for Scottish businesses adopting digital technology\n\nWho is this for? \nIf you’re a business leader within an ambitious Scottish company\, who has responsibility for IT & Digital investment decisions and/or implementation. \nWorkshops are being delivered during February and March 2023 in Dundee\, Edinburgh and Glasgow. \nWorkshop details \nPreventing IT Project Failure: IT & Change Management for SME’s — why do IT projects fail\, common pitfalls and how to avoid them \nIn this workshop\, you’ll get a chance to learn about: \n\nTrue cost of project failure – money\, time\, quality\, reputation\nHow to scope and plan\nAssessing options — ROI\, solution suitability\nIdentifying and managing risks\nHow to effectively implement and roll out How to initiate organisation change and take people with you\nHow to Choose a System and Supplier: CRM\, ERP\, Ecommerce\, other systems — how to avoid costly mistakes and ensure solution and supplier are fit for purpose\nRisks of leading with solution ahead of identifying business need\nScope business requirements\nUnderstand and define the problem that needs solved or the opportunity you want to grasp\nAre current business processes optimised ahead of considering an IT solution\nDefine the system requirements\nHow to prepare a project specification and identify potential suppliers\nHow to prepare an invite to quote\nHow to appoint the right supplier and solution\nHow to effectively manage your project – identify potential risks and how to mitigate\nLegal and contractual
URL:https://investinangus.com/event/preventing-it-and-digital-project-failure-2/
LOCATION:Apex City Quay Hotel\, 1 West Victoria Dock Road\, Dundee\, DD1 3JP
CATEGORIES:Business Planning,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230315T150000
DTEND;TZID=UTC:20230315T160000
DTSTAMP:20260403T182725
CREATED:20230220T112041Z
LAST-MODIFIED:20230220T112041Z
UID:10086624-1678892400-1678896000@investinangus.com
SUMMARY:Opportunities for Scottish companies into the geothermal market in the USA
DESCRIPTION:Geothermal expert from Weatherford will tell us about opportunities in the USA market\, including within Weatherford. \nStrategies on how to enter the market and how to pivot or expand from O&G services into Geothermal. US Financial stimuli and how to access them.
URL:https://investinangus.com/event/opportunities-for-scottish-companies-into-the-geothermal-market-in-the-usa/
CATEGORIES:Energy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230315T130000
DTEND;TZID=UTC:20230315T163000
DTSTAMP:20260403T182725
CREATED:20230220T110814Z
LAST-MODIFIED:20230220T110814Z
UID:10086603-1678885200-1678897800@investinangus.com
SUMMARY:Selling on Global Platforms: Shopify
DESCRIPTION:E-Commerce has become a game-changer for growing international brands and is forecasted to be a key growth driver in coming years. E-Commerce platforms are the backbone of any online retail business\, and online shopping behaviour has been accelerated by the recent global Covid-19 pandemic. \nE-Commerce offers businesses a whole range of opportunities\, from marketing to increasing your product ranges to generating more sales\, and with an optimised and well developed website and E-Commerce channels you can not only achieve these goals but also offer your customers around the clock\, convenient service\, that can boost your business. Gain an overview of what they are and how they can take your business to the next (international) level. \nThis workshop will cover the following areas: \n\nAn introduction to eCommerce platforms – Alibaba\, Amazon\, JD.com\, eBay\, Shopify\, Rakuten\, Walmart\nChoosing the right eCommerce platform for international trade – B2B\, B2C\, D2C\nAn introduction to payment processors\nChoosing the right payment solution to trade internationally\nBest in class examples of internationally trading companies\nFurther info and support\n\nAs a result of attending this webinar you will be able to identify which platforms are right for your business to trade internationally.
URL:https://investinangus.com/event/selling-on-global-platforms-shopify-2/
CATEGORIES:Digital Marketing,International Trade
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230315T130000
DTEND;TZID=UTC:20230315T150000
DTSTAMP:20260403T182725
CREATED:20230220T100738Z
LAST-MODIFIED:20230220T100738Z
UID:10086522-1678885200-1678892400@investinangus.com
SUMMARY:Get impact & engagement with social media analytics
DESCRIPTION:Facebook\, Instagram\, Twitter\, LinkedIn & Pinterest are widely used social platforms\, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach\, impressions\, demographics and more\, all of which can help towards improving the impact of your posting and targeting. \nThis webinar will help you understand how to access those metrics\, and how to use them to improve your social media delivery.
URL:https://investinangus.com/event/get-impact-engagement-with-social-media-analytics-22/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230315T093000
DTEND;TZID=UTC:20230315T103000
DTSTAMP:20260403T182725
CREATED:20230306T143358Z
LAST-MODIFIED:20230306T143358Z
UID:10086713-1678872600-1678876200@investinangus.com
SUMMARY:Thorntons Data Protection Webinar - Update on Direct Marketing
DESCRIPTION:Most public and private organisations engage in direct marketing to promote the organisations’ goods\, services or ideals.  Being an area of focus for data protection regulators\, in terms of enforcement action\, it is important to ensure the marketing activity is legally sound. \nThis webinar will provide a practical overview of legal requirements in relation to direct marketing strategies\, taking account of recent case law including the Irish Data Protection Commission’s significant fine of €390M imposed on Meta Ireland for its targeted advertising as well as the UK Information Commissioner’s updated guidance on direct marketing. \nIt will cover postal\, telephone\, email and other electronic marketing strategies and provide pragmatic advice on how to minimise risk in your direct marketing strategy.
URL:https://investinangus.com/event/thorntons-data-protection-webinar-update-on-direct-marketing/
CATEGORIES:Business Planning,Data Protection,Legislation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230314T140000
DTEND;TZID=UTC:20230314T170000
DTSTAMP:20260403T182725
CREATED:20230206T093700Z
LAST-MODIFIED:20230206T093700Z
UID:10086441-1678802400-1678813200@investinangus.com
SUMMARY:Don’t get TR**PPED up by IP
DESCRIPTION:Join us for a really informative event. Whether you have just started a business or own one already. \nFrom this event you will learn about: \n\nCopyright\nRegistered and unregistered trademarks\nRegistered and unregistered designs\nPatents\nConfidential information\n\nAfter this class you will: \n\nHave an awareness of all aspects of IP as they affect their organisations\nBe able to distinguish between copyright\, patents\, trademarks\, designs and confidential information\nUnderstand the importance of IP in all organisations\nUnderstand the necessity of considering IP from the outset of a business\nRecognise the rights licensing\, registering and managing entities related to IP in the UK\nRecognise the relevant aspects of each form of IP
URL:https://investinangus.com/event/dont-get-trpped-up-by-ip/
CATEGORIES:Business Planning,Legislation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230314T140000
DTEND;TZID=UTC:20230314T160000
DTSTAMP:20260403T182725
CREATED:20230220T100650Z
LAST-MODIFIED:20230220T100650Z
UID:10086520-1678802400-1678809600@investinangus.com
SUMMARY:The essentials of bookkeeping and what expenses you can claim
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/the-essentials-of-bookkeeping-and-what-expenses-you-can-claim-12/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230314T110000
DTEND;TZID=UTC:20230314T120000
DTSTAMP:20260403T182725
CREATED:20230220T111928Z
LAST-MODIFIED:20230220T111928Z
UID:10086622-1678791600-1678795200@investinangus.com
SUMMARY:Scale-Up visa route - latest updates
DESCRIPTION:The government has recently introduced the Scale-Up visa route\, which gives certain employers another visa option to help access international talent. \nJoin us to learn more about this new route and how it could help you access international talent.
URL:https://investinangus.com/event/scale-up-visa-route-latest-updates-2/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230314T103000
DTEND;TZID=UTC:20230314T120000
DTSTAMP:20260403T182725
CREATED:20230117T091228Z
LAST-MODIFIED:20230117T091228Z
UID:10086237-1678789800-1678795200@investinangus.com
SUMMARY:Working with the Public Sector - All You Need to Know
DESCRIPTION:How well do you know the public sector? This introductory module is recommended for anyone new to bidding. It provides a comprehensive overview of the public sector marketplace in Scotland and beyond and introduces the concept of tendering and procurement. \nThis event is suitable for Level 1 (Beginner) workshop is a first step to tendering for new or inexperienced bidders. No previous knowledge or experience is required to attend this workshop.\n \nDuring this course\, you will learn: \n\nWhat is the public sector?\nRoutes into the public sector\nFinding opportunities\nCreating a pipeline of work\nPre-engagement activities
URL:https://investinangus.com/event/working-with-the-public-sector-all-you-need-to-know-2/
CATEGORIES:Procurement
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230314T100000
DTEND;TZID=UTC:20230314T120000
DTSTAMP:20260403T182725
CREATED:20230220T100608Z
LAST-MODIFIED:20230220T100608Z
UID:10086518-1678788000-1678795200@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-3/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230314T100000
DTEND;TZID=UTC:20230314T110000
DTSTAMP:20260403T182725
CREATED:20230220T110055Z
LAST-MODIFIED:20230220T110055Z
UID:10086593-1678788000-1678791600@investinangus.com
SUMMARY:Lead Generation - Digital Platforms and Tools
DESCRIPTION:B2B purchasing decision making processes are typically more complex than B2C – often involving multiple different stakeholders\, each with their own different needs\, perspectives and potential sales objectives we need to overcome \nPRESENTER Roddy MacLean \nRoddy has a track record of launching and scaling successful businesses online. He has managed several successful multi-million pound e-commerce businesses from start-up to maturity in markets including the UK\, France\, Italy\, the US and China and in his last corporate role spent 7 years as the Global Head of E-Commerce and Digital Marketing for a $120M\, US Internet Retailer Top 200 e-commerce business. \nIn recent years\, Roddy has established two successful new ventures\, Feral\, a digital marketing and e-commerce consultancy helping brands to produce authentic pillar marketing content and building high performance websites and an e-commerce retail business selling home décor products. This business is now a key player in the UK home interiors market.
URL:https://investinangus.com/event/lead-generation-digital-platforms-and-tools/
CATEGORIES:Business Planning,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230314T093000
DTEND;TZID=UTC:20230314T170000
DTSTAMP:20260403T182725
CREATED:20230116T091525Z
LAST-MODIFIED:20230116T091525Z
UID:10086211-1678786200-1678813200@investinangus.com
SUMMARY:Finance 1-2-1 Surgery Sessions
DESCRIPTION:Take this opportunity to discuss your finance queries with our finance specialist\, Scott Geddes. Gain clarity on the start-up and running costs for your business or discuss how to make your business profitable and financially viable. \nBrush up on some financial basics by learning how to create a cash-flow forecast and better understand your business’s profit and loss accounts. If you’re getting ready to apply for funding\, lean on Scott’s experience to understand what lenders are looking for. \nBecome aware of your financial commitments\, as they can differ depending on your business type. \nOnce you have booked your space online\, one of the team will be in touch to discuss an appointment time with you and send you further information. These sessions can take place online via Zoom or alternatively\, face to face in our Dundee Business Gateway Office. \nThese appointments are aimed at businesses based in Dundee\, Angus\, and Perth.
URL:https://investinangus.com/event/finance-1-2-1-surgery-sessions-8/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230313T180000
DTEND;TZID=UTC:20230313T200000
DTSTAMP:20260403T182725
CREATED:20230306T133502Z
LAST-MODIFIED:20230306T133502Z
UID:10086683-1678730400-1678737600@investinangus.com
SUMMARY:Managing People - Sustaining Employee Engagement
DESCRIPTION:Participants will learn how to create and maintain a happy\, productive and engaged workforce. \nAs finding and employing new\, valuable staff can be difficult\, this session aims to help members of management and business owners review their current practices and implement new ones. \nDoing so with hope of achieving employee engagement\, satisfaction\, loyalty and longevity\, reducing employee turnover and the need for continuous recruiting.
URL:https://investinangus.com/event/managing-people-sustaining-employee-engagement/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230313T130000
DTEND;TZID=UTC:20230313T150000
DTSTAMP:20260403T182725
CREATED:20230220T101510Z
LAST-MODIFIED:20230220T101510Z
UID:10086538-1678712400-1678719600@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-8/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230313T100000
DTEND;TZID=UTC:20230313T120000
DTSTAMP:20260403T182725
CREATED:20230220T100503Z
LAST-MODIFIED:20230220T100503Z
UID:10086516-1678701600-1678708800@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-9/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230310T150000
DTEND;TZID=UTC:20230310T170000
DTSTAMP:20260403T182725
CREATED:20230220T100400Z
LAST-MODIFIED:20230220T100400Z
UID:10086514-1678460400-1678467600@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-9/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230310T120000
DTEND;TZID=UTC:20230310T140000
DTSTAMP:20260403T182725
CREATED:20230220T100216Z
LAST-MODIFIED:20230220T100216Z
UID:10086512-1678449600-1678456800@investinangus.com
SUMMARY:Upgrade your business marketing with a CRM system
DESCRIPTION:From organising how you reach new customers to tracking the new deals you close\, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar\, we’ll show you how to connect a CRM to your website\, track potential new customers\, manage your business activities\, nurture your leads and track successful\, new business. \nBy the end of this webinar\, you will understand: \n\nWhat a CRM is\, why they’re important and the difference between some of the best CRMs offered to businesses.\nHow to use HubSpot\, a free CRM\, for managing contacts\, organising sales processes and creating reports.\nHow to improve your sales and marketing processes by using CRM task management\, meeting scheduling and email marketing.\nYour legal responsibilities when capturing customer information.
URL:https://investinangus.com/event/upgrade-your-business-marketing-with-a-crm-system-9/
CATEGORIES:Business Planning,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230310T100000
DTEND;TZID=UTC:20230310T110000
DTSTAMP:20260403T182725
CREATED:20230222T173017Z
LAST-MODIFIED:20230222T173017Z
UID:10086651-1678442400-1678446000@investinangus.com
SUMMARY:Unlocking Potential: Tap into talent and Broaden your reach with Apprenticeships
DESCRIPTION:Are you keen to consider the opportunities of expanding the diversity of your workforce? \nHear real examples of why employers have invested in apprenticeships to support their inclusive workforce challenges\, how they went about it and how the business has benefited.
URL:https://investinangus.com/event/unlocking-potential-tap-into-talent-and-broaden-your-reach-with-apprenticeships/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230309T180000
DTEND;TZID=UTC:20230309T200000
DTSTAMP:20260403T182725
CREATED:20230130T111749Z
LAST-MODIFIED:20230130T111749Z
UID:10086366-1678384800-1678392000@investinangus.com
SUMMARY:How to Write a Business Plan and Why You Need One
DESCRIPTION:This webinar will help you create a robust business plan. \nThe webinar will look at: \n\ncreating a description for your business\nthe business planning process\nefficient ways of obtaining skills and resources\npresenting your business plan\n\nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.  \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/how-to-write-a-business-plan-and-why-you-need-one-10/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230309T140000
DTEND;TZID=UTC:20230309T160000
DTSTAMP:20260403T182725
CREATED:20230220T095754Z
LAST-MODIFIED:20230220T095754Z
UID:10086510-1678370400-1678377600@investinangus.com
SUMMARY:Build an effective strategy to grow your business
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/build-an-effective-strategy-to-grow-your-business-9/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230309T110000
DTEND;TZID=UTC:20230309T120000
DTSTAMP:20260403T182725
CREATED:20230220T111830Z
LAST-MODIFIED:20230220T111830Z
UID:10086620-1678359600-1678363200@investinangus.com
SUMMARY:Latest updates on the low-cost visa routes
DESCRIPTION:There are lots of low-cost visa routes under the UK’s points-based system. \nJoin TalentScotland for an update on affordable visa options\, including the Graduate\, High Potential Individual and Youth Mobility routes.
URL:https://investinangus.com/event/latest-updates-on-the-low-cost-visa-routes-3/
CATEGORIES:HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230309T110000
DTEND;TZID=UTC:20230309T120000
DTSTAMP:20260403T182725
CREATED:20230220T095546Z
LAST-MODIFIED:20230220T095546Z
UID:10086508-1678359600-1678363200@investinangus.com
SUMMARY:Tourism businesses: Make your website work for your customers
DESCRIPTION:Your website is your shop window to the world. It’s even more important now to manage it well\, so find out how to attract and delight customers with it. \nAt the end of this webinar you’ll: \n\nUnderstand how users consume content.\nUnderstand the importance of knowing your online users’ experience and tailoring the customer journey on your website accordingly.\nFind out how to measure user experience cost-effectively.\nHave some great examples of making user experience work.
URL:https://investinangus.com/event/tourism-businesses-make-your-website-work-for-your-customers-2/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230309T100000
DTEND;TZID=UTC:20230309T110000
DTSTAMP:20260403T182725
CREATED:20230222T172926Z
LAST-MODIFIED:20230222T172926Z
UID:10086649-1678356000-1678359600@investinangus.com
SUMMARY:Unlocking Potential: Employers Influencing the Apprenticeship System
DESCRIPTION:Employers can have a say on the development of future apprenticeships\, making them fit for businesses of all sizes. \nThis webinar will outline how you can get involved and influence change in your sector. \nWe will hear from Terry Dillon\, Senior Programme Manager at SDS\, who will present on the new Technical Expert Group Development Model and how you can play a part.
URL:https://investinangus.com/event/unlocking-potential-employers-influencing-the-apprenticeship-system/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230309T100000
DTEND;TZID=UTC:20230309T110000
DTSTAMP:20260403T182725
CREATED:20230220T105910Z
LAST-MODIFIED:20230220T105910Z
UID:10086591-1678356000-1678359600@investinangus.com
SUMMARY:Understanding Your Customer and Building a Customer Avatar
DESCRIPTION:If businesses don’t understand their customers they can’t sell effectively to them. This webinar will provide participants with the approach needed to truly and simply understand who their customers are and what they want. \nPRESENTER Ben Leonard \nBen is an illustration of how one person can build a business on a laptop\, from a cupboard\, in their spare time. Unlike other millennial entrepreneurs\, he grew this into an international 7 figure business within 3 years. He provides both inspiration and guidance to the next generation of young entrepreneurs who want to see their businesses reach new heights. Recognised in 2019 as one of Scotland’s Emerging Entrepreneurs of the Year\, Ben’s prepared to share the recipe for his success with other ambitious Scottish businesses. \nDespite no formal training\, Ben grew his sports and fitness equipment business “Beast Gear” into an international brand\, selling through online e-marketplaces across Europe\, the Middle East and Australia before exiting through sale
URL:https://investinangus.com/event/understanding-your-customer-and-building-a-customer-avatar-3/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230309T090000
DTEND;TZID=UTC:20230309T110000
DTSTAMP:20260403T182725
CREATED:20230220T095433Z
LAST-MODIFIED:20230220T095433Z
UID:10086506-1678352400-1678359600@investinangus.com
SUMMARY:e-Commerce with Shopify
DESCRIPTION:Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar\, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. \nBy the end of this webinar\, you will be able to: \n\nUnderstand the essential features that a website needs to have to sell physical and digital products online\nUnderstand what Shopify is and how to use the features it offers to build a secure and powerful e-Commerce website\nUse the Shopify page builder and work with free themes to get the design and style of your website on-brand\nUnderstand how to manage orders and deliver great customer service\nUnderstand how to launch your new e-Commerce website and ensure all essential building blocks are in place using a pre-launch checklist
URL:https://investinangus.com/event/e-commerce-with-shopify-9/
CATEGORIES:Digital Marketing
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END:VCALENDAR