BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Invest in Angus - ECPv6.15.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20230101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20241011T100000
DTEND;TZID=UTC:20241011T120000
DTSTAMP:20260403T181153
CREATED:20240902T132439Z
LAST-MODIFIED:20240902T132439Z
UID:10089930-1728640800-1728648000@investinangus.com
SUMMARY:Social media essentials: LinkedIn
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. \nDuring this webinar\, you will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand
URL:https://investinangus.com/event/social-media-essentials-linkedin-3/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241010T180000
DTEND;TZID=UTC:20241010T200000
DTSTAMP:20260403T181153
CREATED:20240902T130201Z
LAST-MODIFIED:20240902T130201Z
UID:10089928-1728583200-1728590400@investinangus.com
SUMMARY:Christmas visual merchandising: Make your business sparkle this Christmas
DESCRIPTION:Join us for an insightful event to help you maximize your business potential this Christmas season. Our expert will share proven strategies for creating eye-catching displays using cost-effective yet powerful props and design techniques. You’ll learn how to transform your retail space into a festive\, engaging environment that draws in customers and drives sales. \nFollowing the presentation there will be a Q&A session\, giving you the opportunity to address the topics covered and ask specific questions. \nThis event can be followed up with online one to one sessions for individuals interested in getting further personal support. \nBook now to improve your festive merchandising skills and ensure your business stands out this Christmas!
URL:https://investinangus.com/event/christmas-visual-merchandising-make-your-business-sparkle-this-christmas/
LOCATION:The Craws Nest\, 67 Ravensby Park Gardens\, Carnoustie\, DD7 7NY
CATEGORIES:Business Planning,Marketing,Retail
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241010T130000
DTEND;TZID=UTC:20241010T150000
DTSTAMP:20260403T181153
CREATED:20240930T164839Z
LAST-MODIFIED:20240930T164839Z
UID:10090020-1728565200-1728572400@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-30/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241010T110000
DTEND;TZID=UTC:20241010T120000
DTSTAMP:20260403T181153
CREATED:20240827T152209Z
LAST-MODIFIED:20240827T152209Z
UID:10089884-1728558000-1728561600@investinangus.com
SUMMARY:Tourism Experiences: Google Things To Do with Tourpreneur
DESCRIPTION:Join VisitScotland on our second webinar of the series. We’ll be joined by guests from Tourpreneur as we explore how Google Things to Do can boost your business visibility\, attract eager travellers\, and drive revenue. \nWhether you’re a visitor attraction\, an activity provider\, or a tour company\, this webinar is tailor-made for you. \nTaking place on 10 October\, at 11am\, this free session will cover: \n“Google Things to do” functionality. Whether you’re a seasoned pro or a curious beginner\, this webinar will introduce you to its potential and show you how to leverage it effectively. \nLearn about the best ways to connect with Google Things To Do and the enrolment process\, ensuring you’re set up to make the most of this powerful tool\, with an opportunity to ask questions about your own set up. \nThis session is designed to give you a better understanding of the platform and we’ll be sharing best practice and examples from around the world.
URL:https://investinangus.com/event/tourism-experiences-google-things-to-do-with-tourpreneur/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241009T140000
DTEND;TZID=UTC:20241009T160000
DTSTAMP:20260403T181153
CREATED:20240902T130054Z
LAST-MODIFIED:20240902T130054Z
UID:10089926-1728482400-1728489600@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook-6/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241009T100000
DTEND;TZID=UTC:20241009T120000
DTSTAMP:20260403T181153
CREATED:20240902T130014Z
LAST-MODIFIED:20240902T130014Z
UID:10089924-1728468000-1728475200@investinangus.com
SUMMARY:Social media essentials: TikTok and Instagram Reels
DESCRIPTION:TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos\, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts)\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms
URL:https://investinangus.com/event/social-media-essentials-tiktok-and-instagram-reels-6/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241009T090000
DTEND;TZID=UTC:20241009T120000
DTSTAMP:20260403T181153
CREATED:20240507T102622Z
LAST-MODIFIED:20240507T102622Z
UID:10089228-1728464400-1728475200@investinangus.com
SUMMARY:Planning for Maintenance and Asset Management
DESCRIPTION:Join our Scottish Manufacturing Advisory Service (SMAS) on 9 October 2024\, from 9:30am to 12:00 noon\, for a free Lean Breakfast Workshop at W-Zero-1 collaboration space at ETZ\, Aberdeen\, which will provide you with the tools to support you through the Fit 4 Offshore Renewables (F4OR) programme’s Process Excellence requirements. \nThe series is designed to help you develop your own continuous improvement strategies\, to apply process improvements\, improve workplace organisation and much more. Each workshop will also begin and end with a 30-minute networking opportunity. \nWorkshop six – Planning for Maintenance and Asset Management \nOur final workshop will focus on supporting your business with planned maintenance and asset management. You will learn: \n\nHow to maximise effectiveness of each asset\nAbout structured approaches to improving equipment condition and performance\nPractical tips to build operator knowledge and ownership of equipment\n\nOur event is open to all manufacturers and producers – large\, small and sector wide – who wish to improve business efficiency and begin their F4OR accreditation. It’s aimed at business leaders and managers who are looking to introduce a culture of change within the business and who wish to engage the workforce to look for opportunities to do things better and deliver process improvements that can benefit your business.
URL:https://investinangus.com/event/planning-for-maintenance-and-asset-management/
LOCATION:ETZ Ltd\, 53 Blenheim Place\, Aberdeen\, AB25 2DY
CATEGORIES:Business Planning,Manufacturing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241008T130000
DTEND;TZID=UTC:20241008T150000
DTSTAMP:20260403T181153
CREATED:20240930T164722Z
LAST-MODIFIED:20240930T164722Z
UID:10090018-1728392400-1728399600@investinangus.com
SUMMARY:An introduction to business strategy
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/an-introduction-to-business-strategy-6/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241008T100000
DTEND;TZID=UTC:20241008T120000
DTSTAMP:20260403T181153
CREATED:20240902T125919Z
LAST-MODIFIED:20240902T125919Z
UID:10089922-1728381600-1728388800@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-4/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241007T140000
DTEND;TZID=UTC:20241007T160000
DTSTAMP:20260403T181153
CREATED:20240902T125833Z
LAST-MODIFIED:20240902T125833Z
UID:10089920-1728309600-1728316800@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses-6/
CATEGORIES:Digital Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241007T130000
DTEND;TZID=UTC:20241007T160000
DTSTAMP:20260403T181153
CREATED:20240812T102535Z
LAST-MODIFIED:20240812T102535Z
UID:10089757-1728306000-1728316800@investinangus.com
SUMMARY:Business Support – Drop In Sessions
DESCRIPTION:The Business Gateway team will be at Brechin Library to offer expert advice and support for all your business questions. \nDrop in and speak to us\, or use the book now button and a member of the team will be in touch to book an appointment. \nWhether you’re just starting out or looking to grow business\, our advisers are here for you every step of the way.
URL:https://investinangus.com/event/business-support-drop-in-sessions-4/
LOCATION:Brechin Library\, 10 St. Ninians Square\, Brechin\, DD9 7AD
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241005T100000
DTEND;TZID=UTC:20241005T120000
DTSTAMP:20260403T181153
CREATED:20240930T164623Z
LAST-MODIFIED:20240930T164623Z
UID:10090016-1728122400-1728129600@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, we are here to support you and help you decide if this is the right path for you. \nWe will cover: \n\nPersonal finance\nPlanning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-47/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241003T160000
DTEND;TZID=UTC:20241003T170000
DTSTAMP:20260403T181153
CREATED:20240925T111121Z
LAST-MODIFIED:20240925T111121Z
UID:10090008-1727971200-1727974800@investinangus.com
SUMMARY:Opportunities in the Development of Green Hydrogen Projects in Mexico
DESCRIPTION:This webinar will present the existing opportunities for the development of green projects in the Mexican market for Scottish companies.
URL:https://investinangus.com/event/opportunities-in-the-development-of-green-hydrogen-projects-in-mexico/
CATEGORIES:Business Planning,Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241003T140000
DTEND;TZID=UTC:20241003T160000
DTSTAMP:20260403T181153
CREATED:20240930T164543Z
LAST-MODIFIED:20240930T164543Z
UID:10090014-1727964000-1727971200@investinangus.com
SUMMARY:Bookkeeping essentials
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/bookkeeping-essentials-11/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241003T130000
DTEND;TZID=UTC:20241003T160000
DTSTAMP:20260403T181153
CREATED:20240812T122618Z
LAST-MODIFIED:20240812T122618Z
UID:10089804-1727960400-1727971200@investinangus.com
SUMMARY:Marketing for your business - Skills Webinar
DESCRIPTION:This bootcamp has been designed as a beginner’s guide for businesses\, focused on the subject of marketing. \nWithout proper marketing your business cannot have a lasting impact. This bootcamp will help you to identify\, profile and gain a deeper understanding of your target audiences\, how to conduct market research and build a marketing plan. It will also explain brand development and positioning – choosing your price points.
URL:https://investinangus.com/event/marketing-for-your-business-skills-webinar-4/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241003T110000
DTEND;TZID=UTC:20241003T123000
DTSTAMP:20260403T181153
CREATED:20240827T152021Z
LAST-MODIFIED:20240827T152021Z
UID:10089882-1727953200-1727958600@investinangus.com
SUMMARY:Tourism Experiences: Boost your Bookings
DESCRIPTION:Join VisitScotland as we delve into the cutting-edge technology behind online booking and distribution in the first of our new series of digital skills webinars. \nWhether you’re a visitor attraction\, an activity provider\, or a tour company\, this webinar is tailor-made for you. \nTaking place on 3 October\, at 11am\, this free session will delve into what modern online booking solutions can offer your business\, from seamless reservations to business personalisation. \nHear about some game-changing functionality that can have a positive impact on the customer booking process and learn why strategic distribution is the key to filling empty slots\, unfilled tours and driving growth. \nWe’ll look at effective distribution channels that maximise your reach and revenue. From collaborating with travel trade partners to leveraging Online Travel Agents (OTAs) and harnessing the power of Google Things To Do. \nThis webinar is not to be missed\, packed full of support\, insights and practical tips that you can implement within your business.
URL:https://investinangus.com/event/tourism-experiences-boost-your-bookings/
CATEGORIES:Business Planning,Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241003T100000
DTEND;TZID=UTC:20241003T120000
DTSTAMP:20260403T181153
CREATED:20240902T125537Z
LAST-MODIFIED:20240902T125537Z
UID:10089918-1727949600-1727956800@investinangus.com
SUMMARY:An introduction to business websites
DESCRIPTION:This webinar will take you through all the steps required to design\, build and host a business website. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content\nCreating your brand’s visual identity online\, your site’s blueprint and how you can structure your site map\nWhat’s involved in registering your domain\, maintaining your site content\, and options for hosting it\n\nThis webinar will also offer guidance on when and how to outsource your website development\,covering topics such as choosing a suitable content management system\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-3/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241003T100000
DTEND;TZID=UTC:20241003T120000
DTSTAMP:20260403T181153
CREATED:20240812T102434Z
LAST-MODIFIED:20240812T102434Z
UID:10089755-1727949600-1727956800@investinangus.com
SUMMARY:The Basics of Starting a Business
DESCRIPTION:This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan\, start building a set of SMART Goals\, give thought to business skills development and provide a clear path for steps to launch your business. \nYou will also learn about the key considerations when starting a business and what steps you will need to take from legal\, financial and strategic standpoints. \nBy the end of the webinar\, you will have the information required to start building an action plan and be confident about understanding the next steps.
URL:https://investinangus.com/event/the-basics-of-starting-a-business-14/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241002T140000
DTEND;TZID=UTC:20241002T160000
DTSTAMP:20260403T181153
CREATED:20240902T125454Z
LAST-MODIFIED:20240902T125454Z
UID:10089916-1727877600-1727884800@investinangus.com
SUMMARY:How to plan and schedule your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/how-to-plan-and-schedule-your-online-content-3/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241002T140000
DTEND;TZID=UTC:20241002T150000
DTSTAMP:20260403T181153
CREATED:20240812T104805Z
LAST-MODIFIED:20240812T104805Z
UID:10089774-1727877600-1727881200@investinangus.com
SUMMARY:Scottish Enterprise Clean Heat Strategic Workforce Development Fund
DESCRIPTION:The Clean Heat Strategic Workforce Development Fund offers workplace innovation support to Scottish companies that are working or interested in the clean heat market. \nThis practical support helps businesses improve their processes by making better use of staff skills\, experience and creativity to carry out everyday tasks. \nThe fund also provides financial support to help companies develop their: \n\nWorkforce Capability and Culture\nWorkplace Practices\nLeadership and Management\n\nThe grants can be used to cover third party training or consultancy costs\, as well as provide some support for internal training costs. \nFind out more about the fund by joining this webinar and visit our website for a more information about the fund.
URL:https://investinangus.com/event/scottish-enterprise-clean-heat-strategic-workforce-development-fund-3/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241002T123000
DTEND;TZID=UTC:20241002T150000
DTSTAMP:20260403T181153
CREATED:20240821T101629Z
LAST-MODIFIED:20240821T101629Z
UID:10089848-1727872200-1727881200@investinangus.com
SUMMARY:Tayside Adaptation Partnership Vision and Priorities Event: Communities
DESCRIPTION:The climate in Tayside is changing\, and the region is experiencing warmer\, wetter weather\, increased storminess\, and higher sea levels\, all of which is set to continue even if we achieved net zero tomorrow. We need to adapt to these changes to allow us to become more resilient and ensure Tayside can continue to flourish. \nAdaptation Scotland are supporting partners within Tayside to develop a new\, Regional Adaptation Partnership to address climate risks. \nAt this early stage\, we want to involve people and organisations across the region in defining a shared vision and priorities for the new partnership. Four sector specific events have been designed to provide opportunities for different groups to have a say in what the partnership could be\, what it could do and how it could work. \nAimed at communities in the Tayside areas\, this workshop will explore how a regional adaptation partnership can advance adaptation in Tayside\, using these three key questions: \n1. How would you describe current work on adaptation in Tayside? What works well and what are the challenges? \n2. What do you hope to see in Tayside in 2050\, as the result of good adaptation action? \n3.How can the regional partnership help move Tayside from the current situation to the future we want to see in 2050? \nEach event will run from 12:30pm – 3pm with registration and a free lunch available from 12:15pm. Space is limited\, so we ask you to register no more than 2 people per organisation or group.
URL:https://investinangus.com/event/tayside-adaptation-partnership-vision-and-priorities-event-communities/
LOCATION:Dundee West Church\, 130/32 Perth Road\, Dundee\, DD1 4JW
CATEGORIES:Environment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241002T110000
DTEND;TZID=UTC:20241002T120000
DTSTAMP:20260403T181153
CREATED:20240912T144932Z
LAST-MODIFIED:20240912T144932Z
UID:10089989-1727866800-1727870400@investinangus.com
SUMMARY:Perthshire Talks Responsible Tourism: accessibility information to promote your business
DESCRIPTION:Do you have accessibility facilities\, such as accessible bedroom(s) or a quiet space\, or has your venue been designed to cater for wheelchair users or visitors with hearing or sight impairments? \nDo these facilities appeal to your current customer base? Do you provide detailed information about these facilities on your website? \nIf the answer to any of these questions is yes\, this session will be of interest to you. \nThis webinar will provide practical advice\, top tips and guidance on how to use detailed access guides to market your business to new customers. \nWe’ll be joined by industry experts including Marina Di Duca\, VisitScotland Inclusive Tourism Manager\, Carrie-Ann Lightley\, Head of Marketing at AccessAble\, an accessibility guide specialist and Pippa Stacey\, an award-winning writer\, speaker and charity sector communication consultant.
URL:https://investinangus.com/event/perthshire-talks-responsible-tourism-accessibility-information-to-promote-your-business/
CATEGORIES:Accessibility,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241002T100000
DTEND;TZID=UTC:20241002T130000
DTSTAMP:20260403T181153
CREATED:20240812T102339Z
LAST-MODIFIED:20240812T102339Z
UID:10089753-1727863200-1727874000@investinangus.com
SUMMARY:Build your Business Confidence in Tourism
DESCRIPTION:Do you already have a business in the tourism industry?\nAre there aspects of the business that you are not so confident about?\nCould professional input help your business grow?\n\nIf the answer to these questions is ‘yes’ then our ‘Build your Business Confidence in Tourism’ course has been designed for people just like you. It’s a short course\, held over 3 sessions\, recognising that time away from your business is valuable but also vital. \nWe will help you to audit your business and identify the key areas to focus your attention on to maximise potential. Plus\, there will be the opportunity to up skill in best practice\, and time to network with peers.
URL:https://investinangus.com/event/build-your-business-confidence-in-tourism-2/
LOCATION:Strathmore Rugby Club\, Inchmacoble Park\, Forfar\, DD8 1RL
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241002T100000
DTEND;TZID=UTC:20241002T120000
DTSTAMP:20260403T181153
CREATED:20240902T125401Z
LAST-MODIFIED:20240902T125401Z
UID:10089914-1727863200-1727870400@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-18/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241001T100000
DTEND;TZID=UTC:20241001T120000
DTSTAMP:20260403T181153
CREATED:20240902T125309Z
LAST-MODIFIED:20240902T125309Z
UID:10089912-1727776800-1727784000@investinangus.com
SUMMARY:Creating an effective email marketing strategy
DESCRIPTION:Customers buy from businesses that they know\, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. Most businesses send monthly newsletters to stay in touch with their audience\, but your results will improve with a structured plan and the best practices that will be explored in this webinar. Whether you’re new to email marketing or you’re looking to optimise your email strategy\, this webinar enables you to: \n\nAdopt email marketing into your wider marketing strategy and gain insight into your target audience\nUnderstand the key stages of an effective marketing strategy\nSegment your audiences and to target and position your offering to them effectively\nCreate a value-driven and customer-focussed content for email marketing whilst measuring and testing it’s effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nOptimise the different components of a successful email campaign\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications and use best practices for escaping the spam folder
URL:https://investinangus.com/event/creating-an-effective-email-marketing-strategy-6/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240930T140000
DTEND;TZID=UTC:20240930T160000
DTSTAMP:20260403T181153
CREATED:20240708T094742Z
LAST-MODIFIED:20240708T094742Z
UID:10089638-1727704800-1727712000@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-6/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240930T110000
DTEND;TZID=UTC:20240930T120000
DTSTAMP:20260403T181153
CREATED:20240812T121759Z
LAST-MODIFIED:20240812T121900Z
UID:10089792-1727694000-1727697600@investinangus.com
SUMMARY:Cyber Security for your small business
DESCRIPTION:To attend this webinar\, there are no prerequisites or prior experience needed. It is aimed at start-up businesses and those who are interested in creating a start-up. \nIt would also be beneficial for more established businesses who are looking at security as a business differentiator and learn how it can be used to win new business. \nYour host Jim Wright will introduce security\, how it can benefit businesses and allow you to seize opportunities while minimising risk. Jim will also discuss common frameworks and fundamental principles that business leaders should be aware of from the start of their business venture. \nBy the end of this webinar\, attendees will: \n1) Understand security risks \n2) Understand the benefits of security \n3) Have an awareness of threat actors \n4) Have an awareness of threat vectors \n5) Have an awareness of the services that can be offered to support start-ups \n6) Understand the regulatory environment in which they work \n7) Understand the common frameworks relating to security
URL:https://investinangus.com/event/cyber-security-for-your-small-business-6/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240927T130000
DTEND;TZID=UTC:20240927T160000
DTSTAMP:20260403T181153
CREATED:20240812T121547Z
LAST-MODIFIED:20240812T121547Z
UID:10089790-1727442000-1727452800@investinangus.com
SUMMARY:Cashflow Management Skills Webinar
DESCRIPTION:Who is this bootcamp for? \nThis bootcamp has been designed for small business owners\, in order to help them with their short-term cash preservation and cashflow\, as well as helping to prepare your business for the future. \nOverview: \nYou’ll learn about managing your short-term cashflow and preparing your business for the future\, with effective cashflow forecasting and planning to put your business in the best position possible.
URL:https://investinangus.com/event/cashflow-management-skills-webinar-3/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240927T093000
DTEND;TZID=UTC:20240927T160000
DTSTAMP:20260403T181153
CREATED:20240826T130125Z
LAST-MODIFIED:20240826T130125Z
UID:10089877-1727429400-1727452800@investinangus.com
SUMMARY:Doing tourism differently: sustainability in travel
DESCRIPTION:This event is designed for travel and tourism professionals and experts\, or simply anyone interested in sustainability and impact in travel. \nThe purpose of the day is to discuss how you can create impact through travel\, how communities can get involved and / or benefit from the development of tourism as a sector\, or how they can be involved in the design of activities\, products\, etc. \nThe day includes presentations on different themes with speakers from Geotourist\, VisitScotland and LeithForth. There will also be discussion panels and workshops\, with breaks in between for hot drinks and food. Refreshments and lunch (vegetarian) will be provided.
URL:https://investinangus.com/event/doing-tourism-differently-sustainability-in-travel/
LOCATION:The Bruntsfield Hotel\, 69-74 Bruntsfield Place\, Edinburgh\, EH10 4HH
CATEGORIES:Sustainable/Circular Economy,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240926T183000
DTEND;TZID=UTC:20240926T203000
DTSTAMP:20260403T181153
CREATED:20240708T094700Z
LAST-MODIFIED:20240708T094700Z
UID:10089636-1727375400-1727382600@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-7/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
END:VCALENDAR