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X-WR-CALDESC:Events for Invest in Angus
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250430T090000
DTEND;TZID=UTC:20250430T120000
DTSTAMP:20260404T223032
CREATED:20250403T103259Z
LAST-MODIFIED:20250403T103259Z
UID:10090957-1746003600-1746014400@investinangus.com
SUMMARY:Pitch\, Post\, Persuade\, People
DESCRIPTION:Come join us at Malmaison Dundee on Wednesday 30 April for an exciting event where you’ll learn how to pitch your ideas effectively\, post engaging content\, persuade your audience\, and connect with people in the business world. Whether you’re a seasoned entrepreneur or just starting out\, this event is packed with valuable insights and practical tips to help you succeed. Don’t miss out on this opportunity to boost your business skills and network with like-minded individuals! \nThis isn’t just another business event—it’s your chance to gain real-world strategies from industry experts who have helped businesses scale and succeed. \nMeet Your Experts & What You’ll Learn: \nGary Manini (Manini Ltd) –\nhttps://www.linkedin.com/in/garymanini/ | https://www.facebook.com/gary.manini\n✅ Master cold calling & sales techniques\n✅ Generate high-quality leads\n✅ Overcome the fear of selling \nRobbie Irons (Robbie Irons Marketing) –\nwww.linkedin.com/in/robbie-irons | https://www.facebook.com/Robbieironsmarketing\n✅ Create content that stops the scroll & converts\n✅ Build a social media & web strategy that attracts high-value leads \nAndrew Smith (KLT Networking) –\nhttps://www.linkedin.com/in/andrewabn/\n✅ Network with confidence & turn connections into sales\n✅ Discover the follow-up strategy that drives real results \nRebecca Ling (LearnLing) –\nhttps://www.linkedin.com/in/rebecca-ling-22b1a7157/\n✅ Improve workplace communication & collaboration\n✅ Understand personality types for better teamwork \nWhy You Need to Be There \n✔️ Build confidence in sales & marketing\n✔️ Learn practical\, actionable strategies\n✔️ Expand your network with like-minded professionals\n✔️ Walk away with a game plan to grow your business
URL:https://investinangus.com/event/pitch-post-persuade-people/
LOCATION:Malmaison Dundee\, 44 Whitehall Crescent\, Dundee\, DD1 4AY
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250429T130000
DTEND;TZID=UTC:20250429T150000
DTSTAMP:20260404T223032
CREATED:20250318T165319Z
LAST-MODIFIED:20250318T165319Z
UID:10090903-1745931600-1745938800@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-16/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250429T100000
DTEND;TZID=UTC:20250429T120000
DTSTAMP:20260404T223032
CREATED:20250318T165236Z
LAST-MODIFIED:20250318T165236Z
UID:10090901-1745920800-1745928000@investinangus.com
SUMMARY:Social media essentials: TikTok and Instagram Reels
DESCRIPTION:TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos\, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts)\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms
URL:https://investinangus.com/event/social-media-essentials-tiktok-and-instagram-reels-13/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250429T093000
DTEND;TZID=UTC:20250429T103000
DTSTAMP:20260404T223032
CREATED:20250403T103109Z
LAST-MODIFIED:20250403T103109Z
UID:10090955-1745919000-1745922600@investinangus.com
SUMMARY:Thorntons Immigration Webinar - Immigration Update
DESCRIPTION:Immigration law and practice are constantly changing\, and 2025 is going to be no exception. Keeping on top of changes to the law\, Home Office guidance and immigration processes and procedures is vital for UK employers with an international workforce. \nIn addition to keeping pace with immigration compliance\, employers also have to stay up to date with changes to UK employment law. This is especially important for sponsor licence holders\, as complying with UK employment law is a key sponsor licence duty. Failure to comply with wider legal requirements placed on UK employers can lead to the loss of a licence\, with far reaching consequences for businesses and their staff. \nIn this webinar\, Thorntons Immigration Specialists\, Jacqueline Moore\, Louise Crichton and Rebecca Engel-Morton will be joined by Head of Employment\, Noele McClelland to discuss key topics for UK employers in 2025. \nThis webinar will cover:  \n\nImmigration developments in Q1 of 2025\nChanges to employment law\nChanges to Home Office sponsorship guidance\nDigitalisation of the UK border and the impact of eVisas on Right to Work checks
URL:https://investinangus.com/event/thorntons-immigration-webinar-immigration-update/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250428T130000
DTEND;TZID=UTC:20250428T160000
DTSTAMP:20260404T223032
CREATED:20250403T101320Z
LAST-MODIFIED:20250403T101320Z
UID:10090943-1745845200-1745856000@investinangus.com
SUMMARY:Business Support – Drop In Sessions (Brechin Library)
DESCRIPTION:The Business Gateway team will be at Brechin Library to offer expert advice and support for all your business questions. \nDrop in and speak to us\, or use the book now button and a member of the team will be in touch to book an appointment. \nWhether you’re just starting out or looking to grow business\, our advisers are here for you every step of the way.
URL:https://investinangus.com/event/business-support-drop-in-sessions-brechin-library-2/
LOCATION:Brechin Library\, 10 St. Ninians Square\, Brechin\, DD9 7AD
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250428T100000
DTEND;TZID=UTC:20250428T120000
DTSTAMP:20260404T223032
CREATED:20250318T165157Z
LAST-MODIFIED:20250318T165157Z
UID:10090899-1745834400-1745841600@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook-12/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250426T100000
DTEND;TZID=UTC:20250426T120000
DTSTAMP:20260404T223032
CREATED:20250318T165120Z
LAST-MODIFIED:20250318T165120Z
UID:10090897-1745661600-1745668800@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, we are here to support you and help you decide if this is the right path for you. \nWe will cover: \n\nPersonal finance\nPlanning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-61/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250424T140000
DTEND;TZID=UTC:20250424T160000
DTSTAMP:20260404T223032
CREATED:20250318T165037Z
LAST-MODIFIED:20250318T165037Z
UID:10090895-1745503200-1745510400@investinangus.com
SUMMARY:Social media essentials: Instagram
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools\nBest practice profiles\, and some strategies to help your business stand out from the crowd\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels
URL:https://investinangus.com/event/social-media-essentials-instagram-12/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250424T100000
DTEND;TZID=UTC:20250424T120000
DTSTAMP:20260404T223032
CREATED:20250318T164953Z
LAST-MODIFIED:20250318T164953Z
UID:10090893-1745488800-1745496000@investinangus.com
SUMMARY:How to write funding applications
DESCRIPTION:When submitting applications for funding\, you need to ensure that the applications are written in such a way that improves your chances of being successful. \nThere are numerous funders out there and each will have their unique way they wish you to apply\, however\, in this webinar we’ll explore some key steps you can take to improve your chances of a successful application\, including: \n\nClarifying your need\n\n\nDemonstrating your needs\n\n\nUnderstanding your funder\n\n\nHow to speak their language\n\n\nGetting the basics right\n\n\nOvercoming the common mistakes\n\n\nAnswering the questions asked
URL:https://investinangus.com/event/how-to-write-funding-applications-4/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250424T093000
DTEND;TZID=UTC:20250424T110000
DTSTAMP:20260404T223032
CREATED:20250403T104244Z
LAST-MODIFIED:20250403T104244Z
UID:10090964-1745487000-1745492400@investinangus.com
SUMMARY:Marketing Mastery: Spotlighting Features and Benefits for Your Business
DESCRIPTION:During this learning session we’ll look at ways to identify the benefits of your product\, service or creative business so you can use the messaging that your customers ultimately want to hear in your marketing and promotional material. \nThis session will be led by GrowBiz Deputy CEO Clair Smith and Learning and Development Manager Alison Finlay. Both of whom have a sales and marketing background and who will guide you through some key principles to help you with your marketing strategy. \nYou’ll walk away from this session feeling much clearer about what the features and benefits are of your business\, who your customers might be\, how to reach them and what channels to you use to talk to them. \nGrowBiz provides enterprise support to businesses\, social and micro-enterprises and the self-employed across rural and island Scotland. Please only book a space if you are based in rural Scotland. \n\n\n\n\nGrowBiz strives to host fully inclusive events and will do all that we can to cater for your needs. If you need additional support or have concerns about taking part in this event please get in touch with the team at events@growbiz.co.uk and we’ll be happy to help. \nThis event will take place on Zoom and will not be recorded.
URL:https://investinangus.com/event/marketing-mastery-spotlighting-features-and-benefits-for-your-business/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250424T093000
DTEND;TZID=UTC:20250424T103000
DTSTAMP:20260404T223032
CREATED:20250403T103015Z
LAST-MODIFIED:20250403T103015Z
UID:10090953-1745487000-1745490600@investinangus.com
SUMMARY:Thorntons Employment Law Webinar - Disability Discrimination Overview
DESCRIPTION:In this session\, Employment Partner Chris Phillips provides an overview of how the Equality Act protects disabled workers and impacts on their employers. He will bring us up to date with recent cases before looking forward to what we might expect under the Labour administration. \nThis webinar will cover: \n\nHow we define disability;\nClaims under the 2010 Act;\nPractical considerations and tips for employers; and\nCase law developments\n\nWho should attend? \n\nHR Professionals\nBusiness Owners\nManagers
URL:https://investinangus.com/event/thorntons-employment-law-webinar-disability-discrimination-overview/
CATEGORIES:HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250423T180000
DTEND;TZID=UTC:20250423T200000
DTSTAMP:20260404T223032
CREATED:20250203T094340Z
LAST-MODIFIED:20250318T164843Z
UID:10090685-1745431200-1745438400@investinangus.com
SUMMARY:Effective Sales and Negotiation Strategies
DESCRIPTION:This workshop is designed to help business owners understand the components of successful selling and to equip them with tools and techniques they can apply in the workplace to make a positive impact immediately. \nYou will gain valuable insights into how to engage customers more effectively\, close sales with confidence\, and negotiate strategically with suppliers and wholesalers. Packed with practical techniques\, this workshop will help you build trust\, create win-win scenarios\, and secure better deals across all areas of your business. Whether you are negotiating prices\, terms\, or contracts\, you will leave with the skills to strengthen relationships and achieve tangible results. \nWhat we’ll cover: \n\nEffective Customer Engagement\nSupplier & Wholesale Negotiation\nWin-Win Strategies\nPractical Tools for Immediate Impact\n\nBook your place now and master the art of negotiation to land better deals with suppliers and wholesalers.
URL:https://investinangus.com/event/effective-sales-and-negotiation-strategies/
LOCATION:Arbroath Signal Tower Museum\, Ladyloan\, Arbroath\, DD11 1PU
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250423T140000
DTEND;TZID=UTC:20250423T160000
DTSTAMP:20260404T223032
CREATED:20250318T164823Z
LAST-MODIFIED:20250318T164823Z
UID:10090890-1745416800-1745424000@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-32/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250423T100000
DTEND;TZID=UTC:20250423T120000
DTSTAMP:20260404T223032
CREATED:20250318T164740Z
LAST-MODIFIED:20250318T164740Z
UID:10090888-1745402400-1745409600@investinangus.com
SUMMARY:Bookkeeping essentials
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/bookkeeping-essentials-23/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250423T100000
DTEND;TZID=UTC:20250423T120000
DTSTAMP:20260404T223032
CREATED:20250307T091508Z
LAST-MODIFIED:20250307T091508Z
UID:10090830-1745402400-1745409600@investinangus.com
SUMMARY:Targeting the US and Australia with your own website - Part 2
DESCRIPTION:If you’re an eCommerce business looking to expand your online presence in Australia and the US\, this masterclass is for you. \nWhether you’re just starting to explore these markets\, or you’re looking to optimise your current operations\, these sessions will give you with a structured approach to successfully selling through your website. \nThe masterclass is split into two online sessions. \nPart one will focus on the strategic and marketing aspects of selling in the US and Australia to effectively attract and convert customers\, covering these topics: \n\nMarket Entry Strategy: Understanding the key differences between the US and Australian markets\, consumer expectations\, and potential barriers.\nCustomer Acquisition and Digital Marketing: Identifying the most efficient marketing channels to drive traffic and sales.\nUser Experience and Conversion Rate Optimisation: Website best practices to create a seamless\, high-converting shopping experience.\nInternationalisation Considerations: Localising content\, currency\, payment methods\, and customer service to build trust with international buyers.\n\nPart two will dive into the logistical\, operational\, and technical aspects of expanding into the US and Australian markets\, ensuring sustainable and scalable growth. It will cover: \n\nFulfilment and Shipping: Exploring fulfilment models\, warehousing options\, and shipping solutions for international customers.\nAdministrative Considerations: Taxes\, import duties\, legal requirements\, and compliance considerations when selling in the US and Australia.\nCustomer Retention and Lifetime Value: Strategies for building long-term customer relationships\, repeat purchases\, and subscription models.\nCustomer Service and Infrastructure: Setting up efficient processes for customer support\, returns\, and handling time-zone differences.\nSystems and Vendor Management: Choosing the best eCommerce platforms\, integrations\, and technology stack to support international expansion.\n\nBoth sessions will be led by experience eCommerce consultant Al Conroy. \nAl works with businesses to accelerate their online growth efficiently\, sustainably and profitably. \nHis ecommerce career started in London where he worked for a large management consultancy. In 2009 he moved to Edinburgh’s Freeze Pro Shop\, where he created and led the team that took Freeze’s revenues from <£1M to >£6M.
URL:https://investinangus.com/event/targeting-the-us-and-australia-with-your-own-website-part-2/
CATEGORIES:Digital Marketing,International Trade
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250422T100000
DTEND;TZID=UTC:20250422T120000
DTSTAMP:20260404T223032
CREATED:20250318T164702Z
LAST-MODIFIED:20250318T164702Z
UID:10090886-1745316000-1745323200@investinangus.com
SUMMARY:How to plan and schedule your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/how-to-plan-and-schedule-your-online-content-8/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250421T130000
DTEND;TZID=UTC:20250421T160000
DTSTAMP:20260404T223032
CREATED:20250403T101236Z
LAST-MODIFIED:20250403T101236Z
UID:10090941-1745240400-1745251200@investinangus.com
SUMMARY:Business Support – Drop In Sessions (Kirriemuir Library)
DESCRIPTION:The Business Gateway team will be at Kirriemuir Library to offer expert advice and support for all your business questions. \nDrop in and speak to us\, or use the book now button and a member of the team will be in touch to book an appointment. \nWhether you’re just starting out or looking to grow business\, our advisers are here for you every step of the way.
URL:https://investinangus.com/event/business-support-drop-in-sessions-kirriemuir-library-3/
LOCATION:Kirriemuir Library\, 28 Reform Street\, Kirriemuir\, DD8 4BS
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250421T100000
DTEND;TZID=UTC:20250421T113000
DTSTAMP:20260404T223032
CREATED:20250307T091720Z
LAST-MODIFIED:20250307T091720Z
UID:10090832-1745229600-1745235000@investinangus.com
SUMMARY:The AI-Powered Business: How Businesses Can 10x Their Productivity Webinar
DESCRIPTION:AI is revolutionizing how businesses operate\, enabling companies to scale faster\, streamline operations\, and optimize efficiency. This webinar will explore the best AI tools for automating key business processes—from marketing and customer service to supply chain management and data analysis—helping eCommerce businesses grow internationally without increasing overhead. \nLearning Outcomes: \n\nA base understanding of the main A.I. Platforms\, and jargon associated with the technology.\nDiscover AI tools that can enhance productivity for often time-consuming tasks.\nLearn how AI-powered solutions can optimize customer engagement\, marketing\, and operations.\nUnderstand how AI can support international expansion through smarter data insights and decision-making.\nExplore real-world examples of eCommerce businesses successfully leveraging AI to scale globally.\n\nWho Should Attend? \nThis webinar is designed for eCommerce businesses looking to scale internationally\, including: \n\nE-commerce brands aiming to expand into new markets while improving efficiency.\nD2C (Direct-to-Consumer) businesses seeking AI-driven automation to streamline operations.\nB2B eCommerce companies looking to optimize international workflows.\nOnline retailers wanting to automate marketing\, customer service\, and logistics.\nManufacturers leveraging eCommerce to reach global buyers more efficiently.\n\nIf you’re using eCommerce to expand internationally and want to leverage AI to scale faster\, reduce costs\, and free up time for strategic growth\, this session will provide practical insights and tools to accelerate your success.
URL:https://investinangus.com/event/the-ai-powered-business-how-businesses-can-10x-their-productivity-webinar/
CATEGORIES:International Trade,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250418T100000
DTEND;TZID=UTC:20250418T120000
DTSTAMP:20260404T223032
CREATED:20250318T164618Z
LAST-MODIFIED:20250318T164618Z
UID:10090884-1744970400-1744977600@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-8/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250416T180000
DTEND;TZID=UTC:20250416T200000
DTSTAMP:20260404T223032
CREATED:20250318T164505Z
LAST-MODIFIED:20250318T164505Z
UID:10090882-1744826400-1744833600@investinangus.com
SUMMARY:Profitable Pricing for Sustainable Growth
DESCRIPTION:Discover the key to sustainable business growth with our essential pricing workshop\, created to help you set the right price for your products and services. \nIn this workshop\, you’ll learn proven strategies to price for profit\, ensuring your business thrives without compromising its value. We’ll explore the psychology behind pricing\, cost structures\, and market positioning to help you identify the optimal price point that drives profitability and customer appeal. Whether you’re a small business owner or a solopreneur\, this workshop will provide you with the tools to confidently price your offerings\, boost margins\, and maximise your earning potential. \nWhat we’ll cover: \nUnderstanding the cost and value factors that drive profitable pricing. \nTechniques to evaluate and adjust your pricing strategy. \nHow to communicate your pricing effectively to clients. \nSetting prices that align with your business goals and customer expectations. \nBy the end of this workshop\, you’ll have a clear\, actionable pricing strategy that sets your business up for long-term success.
URL:https://investinangus.com/event/profitable-pricing-for-sustainable-growth-2/
LOCATION:Arbroath Signal Tower Museum\, Ladyloan\, Arbroath\, DD11 1PU
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250416T140000
DTEND;TZID=UTC:20250416T143000
DTSTAMP:20260404T223032
CREATED:20250414T142052Z
LAST-MODIFIED:20250414T142052Z
UID:10090997-1744812000-1744813800@investinangus.com
SUMMARY:VisitScotland bitesize webinars: a guide to social media
DESCRIPTION:Learn why social media is essential for tourism businesses\, how to craft engaging stories\, plan and analyse content for each platform\, and generate high-quality posts. \nPerfect for businesses looking to boost their online presence and connect with travellers effectively.
URL:https://investinangus.com/event/visitscotland-bitesize-webinars-a-guide-to-social-media/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250416T100000
DTEND;TZID=UTC:20250416T120000
DTSTAMP:20260404T223032
CREATED:20250318T164408Z
LAST-MODIFIED:20250318T164408Z
UID:10090879-1744797600-1744804800@investinangus.com
SUMMARY:A step-by-step guide to building your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/a-step-by-step-guide-to-building-your-business-plan-16/
CATEGORIES:Business Planning,Business Start-up
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250416T100000
DTEND;TZID=UTC:20250416T120000
DTSTAMP:20260404T223032
CREATED:20250307T091410Z
LAST-MODIFIED:20250307T091410Z
UID:10090828-1744797600-1744804800@investinangus.com
SUMMARY:Targeting the US and Australia with your own website - Part 1
DESCRIPTION:If you’re an eCommerce business looking to expand your online presence in Australia and the US\, this masterclass is for you. \nWhether you’re just starting to explore these markets\, or you’re looking to optimise your current operations\, these sessions will give you with a structured approach to successfully selling through your website. \nThe masterclass is split into two online sessions. \nPart one will focus on the strategic and marketing aspects of selling in the US and Australia to effectively attract and convert customers\, covering these topics: \n\nMarket Entry Strategy: Understanding the key differences between the US and Australian markets\, consumer expectations\, and potential barriers.\nCustomer Acquisition and Digital Marketing: Identifying the most efficient marketing channels to drive traffic and sales.\nUser Experience and Conversion Rate Optimisation: Website best practices to create a seamless\, high-converting shopping experience.\nInternationalisation Considerations: Localising content\, currency\, payment methods\, and customer service to build trust with international buyers.\n\nPart two will dive into the logistical\, operational\, and technical aspects of expanding into the US and Australian markets\, ensuring sustainable and scalable growth. It will cover: \n\nFulfilment and Shipping: Exploring fulfilment models\, warehousing options\, and shipping solutions for international customers.\nAdministrative Considerations: Taxes\, import duties\, legal requirements\, and compliance considerations when selling in the US and Australia.\nCustomer Retention and Lifetime Value: Strategies for building long-term customer relationships\, repeat purchases\, and subscription models.\nCustomer Service and Infrastructure: Setting up efficient processes for customer support\, returns\, and handling time-zone differences.\nSystems and Vendor Management: Choosing the best eCommerce platforms\, integrations\, and technology stack to support international expansion.\n\nBoth sessions will be led by experience eCommerce consultant Al Conroy. \nAl works with businesses to accelerate their online growth efficiently\, sustainably and profitably. \nHis ecommerce career started in London where he worked for a large management consultancy. In 2009 he moved to Edinburgh’s Freeze Pro Shop\, where he created and led the team that took Freeze’s revenues from <£1M to >£6M.
URL:https://investinangus.com/event/targeting-the-us-and-australia-with-your-own-website-part-1/
CATEGORIES:Digital Marketing,International Trade
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250415T140000
DTEND;TZID=UTC:20250415T160000
DTSTAMP:20260404T223032
CREATED:20250318T164324Z
LAST-MODIFIED:20250318T164324Z
UID:10090877-1744725600-1744732800@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-23/
CATEGORIES:Digital Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250415T100000
DTEND;TZID=UTC:20250415T120000
DTSTAMP:20260404T223032
CREATED:20250318T164237Z
LAST-MODIFIED:20250318T164237Z
UID:10090875-1744711200-1744718400@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-38/
CATEGORIES:Business Planning,Digital Marketing,Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250414T140000
DTEND;TZID=UTC:20250414T160000
DTSTAMP:20260404T223032
CREATED:20250318T164151Z
LAST-MODIFIED:20250318T164151Z
UID:10090873-1744639200-1744646400@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-10/
CATEGORIES:Digital Marketing,Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250409T130000
DTEND;TZID=UTC:20250409T150000
DTSTAMP:20260404T223032
CREATED:20250318T164048Z
LAST-MODIFIED:20250318T164048Z
UID:10090871-1744203600-1744210800@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-16/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250409T100000
DTEND;TZID=UTC:20250409T120000
DTSTAMP:20260404T223032
CREATED:20250318T164001Z
LAST-MODIFIED:20250318T164001Z
UID:10090869-1744192800-1744200000@investinangus.com
SUMMARY:Bookkeeping essentials
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/bookkeeping-essentials-22/
CATEGORIES:Finance
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250409T080000
DTEND;TZID=UTC:20250409T093000
DTSTAMP:20260404T223032
CREATED:20250403T102849Z
LAST-MODIFIED:20250403T102849Z
UID:10090951-1744185600-1744191000@investinangus.com
SUMMARY:Digital Storytelling: Content Driven Commerce
DESCRIPTION:The University of Dundee School of Business has partnered with Scottish Marketers\, SB Global Legal and The Circle for our next business breakfast session focused on Digital Storytelling: Content Driven Commerce. \nWith consumer expectations at an all-time high\, the lines between content\, commerce\, and technology continue to blur. \nJoin us as we explore how brands can create seamless digital experiences that drive engagement\, conversion\, and loyalty. Experts from eCommerce\, app development\, and media will discuss how technology\, storytelling\, and user experience shape the future of digital commerce.
URL:https://investinangus.com/event/digital-storytelling-content-driven-commerce/
LOCATION:The Circle\, Dunhope Castle\, Dundee\, DD3 6HF
CATEGORIES:Digital Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250408T180000
DTEND;TZID=UTC:20250408T200000
DTSTAMP:20260404T223032
CREATED:20250318T163921Z
LAST-MODIFIED:20250318T163921Z
UID:10090867-1744135200-1744142400@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, we are here to support you and help you decide if this is the right path for you. \nWe will cover: \n\nPersonal finance\nPlanning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-60/
CATEGORIES:Business Start-up
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