BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Invest in Angus - ECPv6.15.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20240101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20250424T093000
DTEND;TZID=UTC:20250424T110000
DTSTAMP:20260404T055913
CREATED:20250403T104244Z
LAST-MODIFIED:20250403T104244Z
UID:10090964-1745487000-1745492400@investinangus.com
SUMMARY:Marketing Mastery: Spotlighting Features and Benefits for Your Business
DESCRIPTION:During this learning session we’ll look at ways to identify the benefits of your product\, service or creative business so you can use the messaging that your customers ultimately want to hear in your marketing and promotional material. \nThis session will be led by GrowBiz Deputy CEO Clair Smith and Learning and Development Manager Alison Finlay. Both of whom have a sales and marketing background and who will guide you through some key principles to help you with your marketing strategy. \nYou’ll walk away from this session feeling much clearer about what the features and benefits are of your business\, who your customers might be\, how to reach them and what channels to you use to talk to them. \nGrowBiz provides enterprise support to businesses\, social and micro-enterprises and the self-employed across rural and island Scotland. Please only book a space if you are based in rural Scotland. \n\n\n\n\nGrowBiz strives to host fully inclusive events and will do all that we can to cater for your needs. If you need additional support or have concerns about taking part in this event please get in touch with the team at events@growbiz.co.uk and we’ll be happy to help. \nThis event will take place on Zoom and will not be recorded.
URL:https://investinangus.com/event/marketing-mastery-spotlighting-features-and-benefits-for-your-business/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250424T100000
DTEND;TZID=UTC:20250424T120000
DTSTAMP:20260404T055913
CREATED:20250318T164953Z
LAST-MODIFIED:20250318T164953Z
UID:10090893-1745488800-1745496000@investinangus.com
SUMMARY:How to write funding applications
DESCRIPTION:When submitting applications for funding\, you need to ensure that the applications are written in such a way that improves your chances of being successful. \nThere are numerous funders out there and each will have their unique way they wish you to apply\, however\, in this webinar we’ll explore some key steps you can take to improve your chances of a successful application\, including: \n\nClarifying your need\n\n\nDemonstrating your needs\n\n\nUnderstanding your funder\n\n\nHow to speak their language\n\n\nGetting the basics right\n\n\nOvercoming the common mistakes\n\n\nAnswering the questions asked
URL:https://investinangus.com/event/how-to-write-funding-applications-4/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250424T140000
DTEND;TZID=UTC:20250424T160000
DTSTAMP:20260404T055913
CREATED:20250318T165037Z
LAST-MODIFIED:20250318T165037Z
UID:10090895-1745503200-1745510400@investinangus.com
SUMMARY:Social media essentials: Instagram
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools\nBest practice profiles\, and some strategies to help your business stand out from the crowd\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels
URL:https://investinangus.com/event/social-media-essentials-instagram-12/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250426T100000
DTEND;TZID=UTC:20250426T120000
DTSTAMP:20260404T055913
CREATED:20250318T165120Z
LAST-MODIFIED:20250318T165120Z
UID:10090897-1745661600-1745668800@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, we are here to support you and help you decide if this is the right path for you. \nWe will cover: \n\nPersonal finance\nPlanning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-61/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250428T100000
DTEND;TZID=UTC:20250428T120000
DTSTAMP:20260404T055913
CREATED:20250318T165157Z
LAST-MODIFIED:20250318T165157Z
UID:10090899-1745834400-1745841600@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook-12/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250428T130000
DTEND;TZID=UTC:20250428T160000
DTSTAMP:20260404T055913
CREATED:20250403T101320Z
LAST-MODIFIED:20250403T101320Z
UID:10090943-1745845200-1745856000@investinangus.com
SUMMARY:Business Support – Drop In Sessions (Brechin Library)
DESCRIPTION:The Business Gateway team will be at Brechin Library to offer expert advice and support for all your business questions. \nDrop in and speak to us\, or use the book now button and a member of the team will be in touch to book an appointment. \nWhether you’re just starting out or looking to grow business\, our advisers are here for you every step of the way.
URL:https://investinangus.com/event/business-support-drop-in-sessions-brechin-library-2/
LOCATION:Brechin Library\, 10 St. Ninians Square\, Brechin\, DD9 7AD
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250429T093000
DTEND;TZID=UTC:20250429T103000
DTSTAMP:20260404T055913
CREATED:20250403T103109Z
LAST-MODIFIED:20250403T103109Z
UID:10090955-1745919000-1745922600@investinangus.com
SUMMARY:Thorntons Immigration Webinar - Immigration Update
DESCRIPTION:Immigration law and practice are constantly changing\, and 2025 is going to be no exception. Keeping on top of changes to the law\, Home Office guidance and immigration processes and procedures is vital for UK employers with an international workforce. \nIn addition to keeping pace with immigration compliance\, employers also have to stay up to date with changes to UK employment law. This is especially important for sponsor licence holders\, as complying with UK employment law is a key sponsor licence duty. Failure to comply with wider legal requirements placed on UK employers can lead to the loss of a licence\, with far reaching consequences for businesses and their staff. \nIn this webinar\, Thorntons Immigration Specialists\, Jacqueline Moore\, Louise Crichton and Rebecca Engel-Morton will be joined by Head of Employment\, Noele McClelland to discuss key topics for UK employers in 2025. \nThis webinar will cover:  \n\nImmigration developments in Q1 of 2025\nChanges to employment law\nChanges to Home Office sponsorship guidance\nDigitalisation of the UK border and the impact of eVisas on Right to Work checks
URL:https://investinangus.com/event/thorntons-immigration-webinar-immigration-update/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250429T100000
DTEND;TZID=UTC:20250429T120000
DTSTAMP:20260404T055913
CREATED:20250318T165236Z
LAST-MODIFIED:20250318T165236Z
UID:10090901-1745920800-1745928000@investinangus.com
SUMMARY:Social media essentials: TikTok and Instagram Reels
DESCRIPTION:TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos\, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts)\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms
URL:https://investinangus.com/event/social-media-essentials-tiktok-and-instagram-reels-13/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250429T130000
DTEND;TZID=UTC:20250429T150000
DTSTAMP:20260404T055913
CREATED:20250318T165319Z
LAST-MODIFIED:20250318T165319Z
UID:10090903-1745931600-1745938800@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-16/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250430T090000
DTEND;TZID=UTC:20250430T120000
DTSTAMP:20260404T055913
CREATED:20250403T103259Z
LAST-MODIFIED:20250403T103259Z
UID:10090957-1746003600-1746014400@investinangus.com
SUMMARY:Pitch\, Post\, Persuade\, People
DESCRIPTION:Come join us at Malmaison Dundee on Wednesday 30 April for an exciting event where you’ll learn how to pitch your ideas effectively\, post engaging content\, persuade your audience\, and connect with people in the business world. Whether you’re a seasoned entrepreneur or just starting out\, this event is packed with valuable insights and practical tips to help you succeed. Don’t miss out on this opportunity to boost your business skills and network with like-minded individuals! \nThis isn’t just another business event—it’s your chance to gain real-world strategies from industry experts who have helped businesses scale and succeed. \nMeet Your Experts & What You’ll Learn: \nGary Manini (Manini Ltd) –\nhttps://www.linkedin.com/in/garymanini/ | https://www.facebook.com/gary.manini\n✅ Master cold calling & sales techniques\n✅ Generate high-quality leads\n✅ Overcome the fear of selling \nRobbie Irons (Robbie Irons Marketing) –\nwww.linkedin.com/in/robbie-irons | https://www.facebook.com/Robbieironsmarketing\n✅ Create content that stops the scroll & converts\n✅ Build a social media & web strategy that attracts high-value leads \nAndrew Smith (KLT Networking) –\nhttps://www.linkedin.com/in/andrewabn/\n✅ Network with confidence & turn connections into sales\n✅ Discover the follow-up strategy that drives real results \nRebecca Ling (LearnLing) –\nhttps://www.linkedin.com/in/rebecca-ling-22b1a7157/\n✅ Improve workplace communication & collaboration\n✅ Understand personality types for better teamwork \nWhy You Need to Be There \n✔️ Build confidence in sales & marketing\n✔️ Learn practical\, actionable strategies\n✔️ Expand your network with like-minded professionals\n✔️ Walk away with a game plan to grow your business
URL:https://investinangus.com/event/pitch-post-persuade-people/
LOCATION:Malmaison Dundee\, 44 Whitehall Crescent\, Dundee\, DD1 4AY
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250430T100000
DTEND;TZID=UTC:20250430T110000
DTSTAMP:20260404T055913
CREATED:20250321T154758Z
LAST-MODIFIED:20250321T154758Z
UID:10090921-1746007200-1746010800@investinangus.com
SUMMARY:Harnessing AI in Shopify: Boost Sales & Streamline Operations Webinar
DESCRIPTION:This webinar explores how AI can enhance your Shopify store by automating tasks\, personalising customer experiences\, and optimizing sales strategies. Delegates will gain practical insights into AI-powered tools and apps that can help improve product recommendations\, streamline customer service\, and increase conversions. \nLearning Outcomes:\nBy the end of this session\, delegates will: \n\nUnderstand how AI can enhance various aspects of a Shopify store.\nLearn about AI-driven tools for product recommendations\, chatbots\, and customer segmentation.\nDiscover automation techniques to improve efficiency and customer engagement.\nExplore Shopify’s own AI tools and what is already included within their platform.\nGain practical knowledge on integrating AI-powered apps into Shopify.\nDevelop strategies to leverage AI for increasing sales and optimizing store performance.\n\nWho should attend this webinar?\nThis webinar is ideal for business owners and eCommerce managers who are looking to grow their Shopify store by leveraging AI technology. It is perfect for: \n\nShopify store owners seeking to improve efficiency\, increase conversions\, and boost sales through AI-driven tools.\neCommerce managers looking to optimize their store’s performance and enhance customer engagement using automation and personalisation.\nMarketing teams interested in integrating AI for targeted campaigns\, product recommendations\, and customer segmentation.\nCustomer service teams wanting to explore AI-powered chatbots and other tools to enhance service delivery and satisfaction.\nTech-savvy entrepreneurs wanting to stay ahead of the curve and adopt the latest AI technologies in their eCommerce strategy.
URL:https://investinangus.com/event/harnessing-ai-in-shopify-boost-sales-streamline-operations-webinar/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250430T100000
DTEND;TZID=UTC:20250430T120000
DTSTAMP:20260404T055913
CREATED:20250318T165401Z
LAST-MODIFIED:20250318T165401Z
UID:10090905-1746007200-1746014400@investinangus.com
SUMMARY:Delivering profit to drive growth
DESCRIPTION:The course covers financial analysis\, strategic decision-making\, resource allocation\, and the role of innovation and scalability in leveraging profit for long-term success. \nWe will cover: \n\nGetting to know your financials\nControlling growth\nImproving decision making\nOpportunities\nCash is king\nControlling change\nPricing strategies for maximum profit\nMeasuring profit
URL:https://investinangus.com/event/delivering-profit-to-drive-growth-14/
CATEGORIES:Business Planning,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250430T123000
DTEND;TZID=UTC:20250430T140000
DTSTAMP:20260404T055913
CREATED:20250414T141707Z
LAST-MODIFIED:20250414T141707Z
UID:10090995-1746016200-1746021600@investinangus.com
SUMMARY:Business benefits of flexible working
DESCRIPTION:Work.Life. Highland in partnership with Business Gateway are delighted to welcome Flexibility Works to deliver this interactive workshop to promote the benefits of flexible working in your business. \nWorkshop Content: \n\nA business case for flexible working\nThe current flex landscape in Scotland – supported by key data\nOverview of the types of flexible working including flex in frontline roles\nCase studies of flex in action in a range of sectors\nUnpicking key employer challenges in relation to flex\nTop tips to move the dial on flex in your organisation\nOverview of the new flexible working legislation\n\nBenefits of Attending \n\nHelps local employers attract and retain a diverse talent pool\, boosting workforce participation and driving regional economic growth.\nBy promoting flexible working\, the workshop enhances employee work-life balance\, leading to a healthier\, more productive workforce for local businesses.\nEmployers gain up-to-date knowledge of flexible working legislation\, ensuring they remain compliant and competitive in a changing market.
URL:https://investinangus.com/event/business-benefits-of-flexible-working/
CATEGORIES:Business Planning,HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250430T140000
DTEND;TZID=UTC:20250430T160000
DTSTAMP:20260404T055913
CREATED:20250318T165444Z
LAST-MODIFIED:20250318T165444Z
UID:10090907-1746021600-1746028800@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-32/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250430T173000
DTEND;TZID=UTC:20250430T200000
DTSTAMP:20260404T055913
CREATED:20250403T103524Z
LAST-MODIFIED:20250403T103524Z
UID:10090959-1746034200-1746043200@investinangus.com
SUMMARY:DP&L Travel Management Spring Showcase Networking Event
DESCRIPTION:Get ready for an evening you won’t forget! \nWhether you’re reconnecting with old friends\, making fresh industry connections\, or discovering how DP&L Travel Management can elevate your business travel experience\, this event is the ultimate opportunity to grow your network in a relaxed\, fun atmosphere. \nExpect a dynamic mix of meaningful conversations\, valuable insights\, and exclusive tips to tech demos on how to take your corporate travel to the next level. \nSip on delicious drinks\, enjoy tasty canapés from Malmaison’s new menu\, and don’t miss your chance to win incredible prizes from some of our lovely partners\, including the Caledonian Sleeper\, Loganair and an overnight stay at the Apex Hotel in Dundee in our exciting prize draw. \nThis isn’t just another networking event—it’s an opportunity to have fun\, make lasting connections\, and set your business up for success. \nDon’t miss out—join us for a night that could change the way you do business and business travel! \nRegister online to attend.
URL:https://investinangus.com/event/dpl-travel-management-spring-showcase-networking-event/
LOCATION:DP&L Travel Management\, 2 Valentine Court\, Dundee\, DD2 3QB
CATEGORIES:Networking
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250501T100000
DTEND;TZID=UTC:20250501T160000
DTSTAMP:20260404T055913
CREATED:20250414T141342Z
LAST-MODIFIED:20250414T141342Z
UID:10090987-1746093600-1746115200@investinangus.com
SUMMARY:Developing an Effective Pricing Strategy
DESCRIPTION:Join Scotland’s Agritourism Monitor Farms Programme on Thursday the 1st of May at Cairns Farm Estate in West Lothian for a full-day session focused on setting the right prices for your products and services in your agritourism business. \nLed by Caroline Millar\, Lead Facilitator of Scotland’s Agritourism Monitor Farm Programme and owner of The Hideaway Experience\, this event will cover essential key topics to developing an effective pricing strategy\, including setting the right price\, understanding customer expectations\, and adapting to market conditions. \nAttendees will also hear from Monitor Farmer Caroline Hamilton of Cairns Farm Estate\, who will provide an update on how business is going. \nTeas and coffees will be provided. Please bring your own packed lunch.
URL:https://investinangus.com/event/developing-an-effective-pricing-strategy/
LOCATION:Cairns Farm Estate\, Kirknewton\, EH27 8DH
CATEGORIES:Business Planning,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250501T170000
DTEND;TZID=UTC:20250501T190000
DTSTAMP:20260404T055913
CREATED:20250414T144727Z
LAST-MODIFIED:20250414T144933Z
UID:10091021-1746118800-1746126000@investinangus.com
SUMMARY:The Budget: Six months on
DESCRIPTION:Gilson Gray’s panel of experts will be discussing the key outcomes from the UK’s October Budget and reflect on the challenges\, and the long-term implications. With the Budget now six months behind us\, this event will provide an opportunity to assess its impact across businesses\, property\, personal and financial planning\, and the economy. \nTaking place on Thursday 1 May 2025\, from 5pm onwards in Dundee\, we look forward to having you with us for what promises to be an engaging and thought-provoking conversation\, with networking\, canapes and drinks.
URL:https://investinangus.com/event/the-budget-six-months-on/
LOCATION:Discovery Point\, Riverside Drive\, Dundee\, DD1 4XA
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250502T093000
DTEND;TZID=UTC:20250502T160000
DTSTAMP:20260404T055913
CREATED:20250414T141140Z
LAST-MODIFIED:20250414T141140Z
UID:10090984-1746178200-1746201600@investinangus.com
SUMMARY:The Scottish Country Sports Tourism Conference
DESCRIPTION:Join us for the inaugural Scottish Country Sports Tourism Conference\, a landmark event dedicated to celebrating\, supporting\, and growing Scotland’s country sports tourism sector. Hosted in the historic Blair Castle\, Perthshire\, this event is an unmissable opportunity for estate owners\, sporting providers\, and tourism professionals to come together\, share insights\, and collaborate on the future of the industry. \nWhat to Expect: \nThe day will feature a dynamic programme designed to inform\, inspire\, and engage: \n\nMorning Keynotes: Hear from leading experts in the fields of tourism\, sustainability\, and country sports\, sharing their perspectives on trends\, challenges\, and opportunities in the sector.\nNetworking Opportunities: Meet and connect with key players from across the country sports and tourism industries during coffee breaks\, lunch\, and informal discussions.\nAfternoon Workshops & Breakout Sessions: Take a deep dive into specialised topics with hands-on workshops and interactive breakout sessions\, tailored to address the most pressing needs of the sector. From marketing strategies to sustainability practices\, these sessions will provide practical tools to help you succeed.\nLunch and refreshments will be provided throughout the day\, including freshly prepared soup\, sandwiches\, tea\, coffee\, and light snacks\, ensuring you stay energised and focused.\n\nWho Should Attend? \n\nCountry sports estate owners and managers\nTourism professionals\nGuides and sporting service providers\nAccommodation and hospitality providers catering to the country sports audience\nAnyone with a vested interest in Scotland’s country sports tourism economy\n\nWhy Attend? \nScotland’s country sports sector plays a vital role in the nation’s tourism economy\, attracting visitors from around the world and supporting rural communities. This conference will provide valuable insights\, foster collaboration\, and highlight the economic and cultural significance of country sports tourism.
URL:https://investinangus.com/event/the-scottish-country-sports-tourism-conference/
LOCATION:Blair Castle\, Blair Atholl\, PH18 5TL
CATEGORIES:Networking,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250502T100000
DTEND;TZID=UTC:20250502T120000
DTSTAMP:20260404T055913
CREATED:20250414T143448Z
LAST-MODIFIED:20250414T143448Z
UID:10091003-1746180000-1746187200@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding customers and competitors)\nDeveloping your brand and tone of voice\nPlanning your content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-39/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250505T170000
DTEND;TZID=UTC:20250505T190000
DTSTAMP:20260404T055913
CREATED:20250428T074417Z
LAST-MODIFIED:20250428T074417Z
UID:10091047-1746464400-1746471600@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-17/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250506T100000
DTEND;TZID=UTC:20250506T120000
DTSTAMP:20260404T055913
CREATED:20250428T074515Z
LAST-MODIFIED:20250428T074515Z
UID:10091049-1746525600-1746532800@investinangus.com
SUMMARY:A step-by-step guide to building your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/a-step-by-step-guide-to-building-your-business-plan-17/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250506T120000
DTEND;TZID=UTC:20250506T133000
DTSTAMP:20260404T055913
CREATED:20250428T084031Z
LAST-MODIFIED:20250428T084031Z
UID:10091104-1746532800-1746538200@investinangus.com
SUMMARY:Is your charity thinking of merging?
DESCRIPTION:With financial pressures continuing to rise in 2025\, many charities are asking: Should we join forces and merge with other charities to deliver our purpose – or even to survive? \nTo help you consider the potential benefits\, challenges and alternatives to mergers\, Lindsays is hosting a webinar titled: Is your charity thinking of merging? \nJoin us as we guide you through the key considerations\, including: \n\nDifferent legal routes and structures – from informal collaborations to full-scale mergers\nLegal and regulatory considerations – including governance compatibility and required consents\nWhat to assess in a potential merger partner – from property and pension liabilities to employment law and organisational culture\n\nAgainst this backdrop – with charity mergers having nearly doubled in England and Wales last year\, and many Scottish charities under financial strain – we’ll offer practical insights to help you make informed decisions. \nThis interactive session offers an opportunity for you to get involved and you are encouraged to submit questions in advance when you register.
URL:https://investinangus.com/event/is-your-charity-thinking-of-merging/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250506T180000
DTEND;TZID=UTC:20250506T200000
DTSTAMP:20260404T055913
CREATED:20250414T143736Z
LAST-MODIFIED:20250414T143736Z
UID:10091005-1746554400-1746561600@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses-14/
CATEGORIES:Digital Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250507T100000
DTEND;TZID=UTC:20250507T120000
DTSTAMP:20260404T055913
CREATED:20250414T143814Z
LAST-MODIFIED:20250414T143814Z
UID:10091007-1746612000-1746619200@investinangus.com
SUMMARY:Social media essentials: LinkedIn
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. \nDuring this webinar\, you will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand
URL:https://investinangus.com/event/social-media-essentials-linkedin-10/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250507T110000
DTEND;TZID=UTC:20250507T120000
DTSTAMP:20260404T055913
CREATED:20250428T084614Z
LAST-MODIFIED:20250428T084614Z
UID:10091108-1746615600-1746619200@investinangus.com
SUMMARY:Driving Success in Scotland's Hotel Market
DESCRIPTION:The hotel market has performed well across most parts of Scotland\, particularly in the capital\, Edinburgh\, as well as Glasgow and Inverness. \nAnd the increasing number of international investors now attracted to its robust performance is driving an exuberant transactions market\, which is set to grow further this year. \nWhile the outlook of having a strong pipeline of hotels remains positive\, particularly in the luxury segment\, the industry is facing a series of headwinds including a proposed Visitor Levy and an ongoing skills shortage\, which are placing pressure on profits as well as Scotland’s ability to remain competitive as a tourist destination. \nThe Scottish Tourism Alliance (STA) is delighted to be partnering with HotelPartner\, a trusted market leader in revenue management and distribution services for the hospitality and tourism industry\, to explore the solutions available to Scottish hoteliers to ensure that the market can continue to thrive. \nWhether you operate a luxury hotel or budget accommodation\, boutique hotel or a youth hostel\, this webinar will share accessible and actionable advice on tackling challenges such as the skills shortage\, optimising performance and how best to utilise technology in your operations.
URL:https://investinangus.com/event/driving-success-in-scotlands-hotel-market/
CATEGORIES:Business Planning,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250507T120000
DTEND;TZID=UTC:20250507T130000
DTSTAMP:20260404T055913
CREATED:20250428T074613Z
LAST-MODIFIED:20250428T074613Z
UID:10091051-1746619200-1746622800@investinangus.com
SUMMARY:InspireHER: Break free from procrastination & perfectionism
DESCRIPTION:Do you find yourself waiting for the right time to get started? Maybe you are stuck endlessly reworking and second-guessing yourself? Whether you’re launching a business\, growing an idea\, or simply trying to move forward\, procrastination and perfectionism can quietly sabotage your progress and confidence. \nIn this empowering and practical session\, we’ll explore: \n\nWhy we procrastinate and what you can do to overcome it\nHow perfectionism plays a hidden role\nSimple mindset shifts that help you take action\nTools to break the cycle and get unstuck\nHow to make progress with more ease\n\nYou’ll leave with a fresh perspective\, proven techniques\, and a renewed sense of motivation to take that next step in your business journey.
URL:https://investinangus.com/event/inspireher-break-free-from-procrastination-perfectionism/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250507T130000
DTEND;TZID=UTC:20250507T150000
DTSTAMP:20260404T055913
CREATED:20250428T074703Z
LAST-MODIFIED:20250428T074703Z
UID:10091053-1746622800-1746630000@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-39/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250507T170000
DTEND;TZID=UTC:20250507T190000
DTSTAMP:20260404T055913
CREATED:20250414T143913Z
LAST-MODIFIED:20250414T143913Z
UID:10091009-1746637200-1746644400@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also. \nBefore you sign up for this webinar\, please make sure you have created a free Canva account that you are signed into. We will be doing three live demonstrations\, giving you an opportunity to practice your new creative skills.
URL:https://investinangus.com/event/introduction-to-canva-9/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250508T100000
DTEND;TZID=UTC:20250508T120000
DTSTAMP:20260404T055913
CREATED:20250428T074750Z
LAST-MODIFIED:20250428T074750Z
UID:10091055-1746698400-1746705600@investinangus.com
SUMMARY:Young person’s guide to starting a business
DESCRIPTION:This webinar will provide you with information\, direction and support on a range of topics\, including: \n\nPlanning (before you start\, & once you are up and running)\n\n\nThe personal benefits of working for yourself\n\n\nHow to make sure your idea is viable and sustainable\n\n\nHow to research your market and market your business\n\n\nHow to identify who your customers are\n\n\nStaffing\n\n\nFunding\n\n\nHow to register and set up – sole trader or a limited company
URL:https://investinangus.com/event/young-persons-guide-to-starting-a-business-4/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250508T140000
DTEND;TZID=UTC:20250508T143000
DTSTAMP:20260404T055913
CREATED:20250414T142235Z
LAST-MODIFIED:20250414T142235Z
UID:10090999-1746712800-1746714600@investinangus.com
SUMMARY:VisitScotland bitesize webinars: choose a tourism experience booking system
DESCRIPTION:Discover how an online booking system can transform your operations from streamlining processes to maximising bookings – make sure it’s one of the most important tools in your marketing arsenal. \nThis webinar is aimed at tourism experiences (tours\, visitor attractions and activity providers) only.
URL:https://investinangus.com/event/visitscotland-bitesize-webinars-choose-a-tourism-experience-booking-system/
CATEGORIES:Business Planning,Tourism
END:VEVENT
END:VCALENDAR