Google Analytics – Understand how your website performs
2026-04-15 14:00 - 16:00 UTC
Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including:

Which marketing channels drive traffic to your site?
What pages are users looking at the most?
What impact does mobile have on your potential customers?

During this webinar, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.

Regenerative farming hustings: The future of Scotland’s land and policy
2026-04-15 19:00 - 20:00
Join our online hustings to discuss the potential of regenerative farming with MSPs and party spokespeople from across Scotland.
What does the future hold for regenerative farming in Scotland? As the nation moves toward more sustainable land use, the Nature Friendly Farming Network (NFFN) and the Scottish Agroecology Partnership (SAP) invite you to a national online hustings.
Hosted by retired farmer and NFFN Steering Group member Ian Davies, this event brings together key political voices to debate the potential and policy future of regenerative agriculture.

Reimagined SMAS Business Improvement Academy, Dundee
2026-04-16 09:00 - 12:00
Introducing the enhanced SMAS Business Improvement Academy.
Please Note: This is a 10 day programme commencing 16 April 2026 and finishing 9 July 2026.
The enhanced Business Improvement Academy (BIA) from the Scottish Manufacturing Advisory Service (SMAS) delivers a high-impact, hands-on programme to help manufacturers and process-driven businesses not only learn about Lean but embed it into their operations – and now, reimagined for greater impact, it’s accredited by the Lean Competency System (LCS), Europe’s leading business improvement framework developed by Cardiff University.
By focusing on practical application and continuous improvement, the Academy ensures you’ll develop the capability to integrate Lean tools and techniques effectively, driving sustainable productivity gains, improved performance, and stronger leadership across the organisation.
Why join?

Productivity that lasts – learn how to eliminate waste, streamline operations, and embed a culture of continuous improvement
Real business impact – deliver a live improvement project tailored to your business – with an average saving of £130,000 per project
Leadership for change – build the confidence and skills to lead improvement, influence culture, and inspire your team
Tailored support – benefit from one-to-one coaching and peer learning to unlock long-term improvement goals

What’s included:

Expert-led workshops
Peer-to-peer learning
Interactive Lean tools and techniques
Certification from globally recognised Lean Competency System (LCS)
Access to the LCS network, support, and events
Ongoing wrap-around support from Scottish Enterprise, Highlands and Islands Enterprise and South of Scotland Enterprise – dependant on your location.

The outcome?
Get the skills to develop a more productive, competitive, and forward-thinking business – led by people who know how to make change happen.

A step-by-step guide to building your business plan
2026-04-17 10:00 - 12:00
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant, and how you can develop a business plan to meet your needs.
We will:

Provide a structure for a business plan
Review each section of what should be included within the business plan
Explain when and how to use a business plan
Explore the connections (and importance) between the words and the numbers
Look at how to identify and manage cashflow within the business planning process

Validate Your Business Idea in 30 Minutes Using the Business Model Canvas
2026-04-20 10:00 - 11:00
Many entrepreneurs start with a product idea, but successful businesses start with a strong business model.
In this interactive masterclass, we will use the Business Model Canvas to explore the key questions every founder must answer:
* Who is your customer?
* What problem are you solving?
* How will you reach your market?
* How will your business make money?
*What will it cost to run?
Using a real-world example, we’ll demonstrate how founders can quickly test and improve their ideas before launching.
This session is ideal for early-stage entrepreneurs, startups, and anyone exploring a new business idea.

Social media essentials: Facebook
2026-04-20 10:00 - 12:00
Get to grips with Facebook – the world’s most popular social networking platform.
In this webinar you will:

Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy
Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach and impact
Learn from the stats and data you can get from the system and discover who your most interested customers/clients are
Understand the power of Facebook advertising, and other selling options available to you
Discover other business opportunities presented by Facebook, including how to promote and sell products and services
Be introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity

How to improve your Google search rankings - Part 1: On page optimisation
2026-04-20 14:00 - 16:00
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, and how to optimise your website as a result.
We will cover:

How search engines work, and the ‘on-page’ factors used to rank your site
Understanding customer search behaviour
Keyword research tools and how to benefit from them
Optimising your website content for search engines

How to write funding applications
2026-04-21 10:00 - 12:00
Securing funding can be a game-changer — but writing a strong application takes more than just filling out forms.
This webinar will offer tools and insights to help improve your chances of a successful application, including:

Clarifying and communicating your funding need
Building a persuasive business case with clear objectives and costings
Understanding your funder’s priorities and tailoring your language
Presenting evidence that demonstrates impact and credibility
Avoiding common mistakes that lead to rejection
Structuring your application for clarity and relevance

Getting Your Business Tender Ready - The Checklist
2026-04-21 10:30 - 12:00
In Scotland, public sector procurement is governed by rules set out by the Scottish Government. Therefore, there is certain information, policies, and processes which must be in place before your business can begin to bid for public sector contracts.
This webinar aims to help Scottish SMEs and social enterprises become tender ready. One of our expert trainers will talk you through a “bidding checklist” of all the key information, processes and policies that your business must have in place prior to bidding.
During this course, you will learn:

The information and policies you need to have in place for public sector procurement.
An understanding of the public sector procurement market and how to enter it.
How to create a bid/no bid strategy.
How to improve your chances of winning a public sector contract.

At the end of the webinar, there will be an interactive Q&A session where you will have the opportunity to ask our expert trainer any questions you may have.

Grants for Businesses
2026-04-21 12:30 - 13:30
In this Masterclass, we’ll explore grants for small businesses! We’ll cover government schemes, sector-specific grants, and application best practices.
You’ll leave this session clearer on the grant process and confident to start applying for grants that might be right for you!
This is an interactive session, so please come along with questions.

Why your business needs a blog
2026-04-21 14:00 - 16:00
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business.
We will cover:

What a ‘blog’ is, how to set one up and what it takes to make them work
Other small and medium sized businesses who already blog successfully and what you can learn from them
Options for monetising a blog
How to promote your blog
How your blog can help move your website higher up search engine ranking
Understanding analytics and measuring the impact of your blog

Social media essentials: Instagram
2026-04-22 10:00 - 12:00
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover:

Getting the setup right and benefitting from the available business tools
Best practice profiles, and some strategies to help your business stand out from the crowd
The types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact
The various types of content you can post to Instagram, from regular posts to Stories and Reels

Social media essentials: LinkedIn
2026-04-22 14:00 - 16:00
No longer just an online CV, LinkedIn can be an incredibly powerful – and profitable – business tool.
During this webinar, you will:

Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives
Learn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness
Understand that content is king on LinkedIn, and we’ll show you how to plan and produce captivating content that enriches your brand

Business expenses: What can I claim?
2026-04-23 10:00 - 12:00
This webinar focuses on the main areas of spend that many businesses might incur, and provides a detailed and HMRC backed overview of what can and should be claimed.
This webinar will cover:

What constitutes a business expense
The HMRC rules around business expenses
What you can claim and more importantly what you cannot when submitting an accurate tax return
The main expenses that are claimable, what can be claimed and how they should be calculated

AI Q&A: Using AI for B2B sales
2026-04-23 11:00 - 12:00
In this interactive session, we’ll be joined by Daniel Hembling, business mentor and AI whizz!
Daniel will be sharing his tips and tricks for using AI in your B2B sales strategy to actually get results.
After a short presentation, we’ll open the floor to an interactive Q&A, where you’ll have the chance to get your AI questions answered!
If you’re looking to sharpen your skills and learn new ways to use AI in your business, this is the session for you.
This event is kindly sponsored by BT.

How to generate and increase sales
2026-04-23 13:00 - 15:00
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments.
We will cover:

Why a clear understanding of what an ideal customer looks like, and a good understanding of their problems, needs and wants is key to sales success
How to develop your sales platform using digital tools, platforms, and techniques
The different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press
The key phases in prospecting, qualifying, and converting sales prospects
The value of a ‘sales funnel’ and how it can be used to help plan and achieve sales
Why keeping the customers you already have is the best sales strategy of all
The importance of appropriate customer service in retaining customers

How to build your brand
2026-04-24 12:00 - 14:00
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make more sales.
This session will:

Provide you with a clear understanding of the difference between brands and branding
Help you understand what a brand is
Show you why branding is important
Look at your brand strategy, brand identity and action
Help you learn how to develop your brand’s positioning, character, and purpose to differentiate your business from its competitors
Demonstrate how to set up a brand kit and style guide to ensure consistency across websites, social media, business cards, posters etc.
Teach you how to create simple promotional graphics using a variety of tools including Canva
Highlight a variety of free tools including Google Drive, Hubspot and Mailchimp that can save time and simplify marketing tasks

How to start a business: The basics
2026-04-25 10:00 - 12:00
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you.
We will cover:

Personal finance
Planning – how much do you need to earn?
Researching your market – who your customers are, understanding your competition and what the trends are within your chosen field
Business structure – what are the core business structures? How to decide which is right for you and how to register as a business
Creating your start-up action plan – an outline
Marketing
Pricing
Naming the business
Basic bookkeeping
Forecasting
Financing, banking, insurance, and VAT
Tax

How to deliver low-cost, high impact marketing
2026-04-27 13:00 - 15:00
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank.
We will look at:

How marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend
Identifying marketing priorities and using these to reshape your business
The marketing mix as a tool for reviewing how your business plans and delivers its marketing activity
How your marketing activity is delivered successfully and effectively in your business
A series of top tips including the importance of understanding your customers, the core components of a brand, the value of strong and consistent branding, the value of a clear focus and the power of creativity
The many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers, but also looking how this has changed in a world where marketing has moved online
The foundations of effective marketing in a digital age, looking at how your business can grasp new ways of marketing such as social media, web and digital PR

P4H Scotland 2026
2026-04-28 09:00 - 16:00 | Scottish Gas Murrayfield Stadium, 25 Roseburn Street, Edinburgh, EH12 5PJ
P4H Scotland – the Procurement Event for Health 2026 ‒ connects buyers and suppliers from across Scotland’s healthcare procurement community – worth more than £3.6bn annually.
P4H Scotland is a unique event that enables all stakeholders to learn about the latest developments shaping the future of Scotland’s healthcare procurement – featuring skills development, networking, collaboration and product showcase opportunities for public sector buyers and private sector organisations alike.
Attending as a supplier gives you the chance to:
• Connect directly with NHS and public sector buyers
• Build visibility and brand awareness
• Develop new and existing relationships
• Stay informed on digital transformation, sustainability, AI and innovation in healthcare procurement

Introduction to Canva
2026-04-28 10:00 - 12:00
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content.
In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor.
We’ll then explore how to:

Design professional printed marketing materials and edit photos with ease.
Create engaging social media content, including videos and images for posts and ads.
Write creative blog content and make stunning presentations.

We’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials.
As a result of attending this webinar, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
Before you sign up for this webinar, please make sure you have created a free Canva account and that you are signed into. We will be doing three live demonstrations, giving you an opportunity to practice your new creative skills.

Immigration Compliance: How professional advisers can support rural businesses
2026-04-29 09:30 - 10:30
Rural businesses rely on accountants, insurance brokers and other professional services to deal with all kinds of compliance issues. But immigration compliance often slips through the cracks. With civil penalties now starting at £45,000 and enforcement action at an all-time high, it is essential that rural businesses do not get caught out.
Join Jacqueline Moore, Partner in our Immigration team, and Robin Dunlop, Partner in our Land & Rural Business team, to find out how professional service providers can support their rural clients with immigration compliance.

Bookkeeping essentials
2026-04-29 10:00 - 12:00
At the end of this session, you will be able to:

Implement basic bookkeeping skills across your business
Create a profit and loss account
Understand what expenses can and cannot be claimed
Use financial management to increase revenues and profits
Understand capital and revenue costs and how they are treated

You will also receive a workbook on excel to help you manage and monitor costs and sales.

An introduction to business strategy
2026-04-29 13:00 - 15:00
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan.
We will look at:

Your business today – identifying your strengths and areas for development
The key pillars of a business and why balancing all areas is essential for success
Personal and business ambitions and using these to guide strategy development
Ansoff’s Matrix as a tool for identifying core growth strategies
The core components of your business delivery
How to develop a methodical, strategic approach to developing your business for future success

After the webinar, you will understand:

How to undertake a balanced review of where your business is that helps identify areas for development
Ansoff’s Matrix and how to use it as a core strategic planning tool
How to create a strategic plan for growing your business

Creating an effective email marketing strategy
2026-04-30 10:00 - 12:00
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored in this webinar. Whether you’re new to email marketing or you’re looking to optimise your email strategy, this webinar enable you to:

Adopt email marketing into your wider marketing strategy and gain insight into your target audience
Understand the key stages of an effective marketing strategy
Segment your audiences and to target and position your offering to them effectively
Create a value-driven and customer-focussed content for email marketing whilst measuring and testing it’s effectiveness
Identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels
Optimise the different components of a successful email campaign
Use reporting and key metrics to make sure your campaigns are successful
Be compliant with legal requirements relating to email communications and use best practices for escaping the spam folder

Lab: How to nail your AI prompts
2026-04-30 13:00 - 14:00
Getting confident using AI all comes down to how good you are at prompt engineering!
In this beginner-friendly Digital Skills Lab, we’re sharing our framework to ensure you nail your AI prompts every single time.
In this Digital Boost x NatWest Lab, you will work in small groups to:

Understand why nailing your prompt is so important
Harness the prompt framework to work smarter, not harder
Build prompts you can use in your business going forward!

As this is an interactive session, cameras and mics are essential so that you can work together in virtual breakout groups.
This Digital Skills lab is sponsored by NatWest Group.

Social media essentials: TikTok and Instagram Reels
2026-04-30 13:00 - 15:00
TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms.
We will cover:

How to optimise your TikTok and Instagram accounts for the best results with video
How to discover the latest trends on each platform and leverage this to create popular videos for your business
Ideas for creating content to entertain, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts)
How to increase engagement and reach by paying attention to your videos’ structure, duration, titles and understanding hashtags and algorithms
The best kit, apps and workflow to create bitesize vertical videos for both platforms

Space Data Denmark showcase
2026-05-07 14:00 - 16:30 | Scottish Enterprise Glasgow, 50 Waterloo Street, Glasgow, G2 6HQ
This free showcase celebrates innovation in Scotland’s space sector. You’ll network, explore new technologies and learn more about funding.
The CAN DO space data Denmark challenge call provided funding for companies looking to develop cutting-edge solutions to strengthen Scotland’s Space sector and collaborate with partners across Denmark in demonstrating market demand.
This event will showcase their groundbreaking work so far.
As well as discovering the latest innovations in the space sector, you’ll have the opportunity to:

Network with industry leaders, innovators, and developers
Explore new technologies and collaborative opportunities
Learn more about ESA ACCESS funding with Ken Gordon

Planning Your Bid – Time and Resources
2026-05-12 10:30 - 12:00
The biggest learning curve in tendering is understanding the time, energy, and resources that go into creating a winning bid.
The more planning you do before writing your bid, the easier you’ll find it when you begin your response. This training will walk you through the steps of how to plan and manage your bid. From capture planning to forming a bid team (this doesn’t necessarily need to be a full team; it could be one person if they have the right skills) to making key decisions.
One of SDP’s expert trainers will also show an example of a Bid Time Plan and how to complete it.
Overview of what you will learn:

What work can be done pre-tender to make the process of creating the bid less stressful
How to make objective decisions while managing a bid
How to create a bid time plan

At the end of the session, there will be an interactive Q&A session where you will have the opportunity to ask any burning questions you may have. As well as the chance to hear what other SME businesses in Scotland have to say.

All-Energy Exhibition & Conference 2026
2026-05-13 09:00 - 2026-05-14 15:30 | SEC Glasgow, Exhibition Way, Glasgow, G3 8YW
All-Energy is paving the way to more environmentally friendly events. With several sustainable initiatives and a clear objective to reduce our carbon footprint, we’re leading by example​.
Join us for two days of networking, connections, and uninterrupted business with the renewable energy community. Explore the star-studded conference programme featuring topical discussions on every form of renewable energy, decarbonising transport, heat, cities/places, industry, the supply chain, and much more.​
2025 saw another record-breaking year for All-Energy at Glasgow’s SEC with an impressive 13,033 attendees – surpassing 2024’s figures. The two-day event featured over 270 exhibitors and more than 600 speakers across 57 conference sessions, including the addition of a new Grid and Networks theatre. Buzzing aisles, packed theatres, and lively networking events such as the Giant Networking Evening at Glasgow Science Centre highlighted the sector’s momentum. The inaugural Innovation Zone Competition for SMEs brought fresh talent to the fore, further energising the show floor.
