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X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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TZID:UTC
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TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20220101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20231101T100000
DTEND;TZID=UTC:20231101T120000
DTSTAMP:20260403T181204
CREATED:20231016T081459Z
LAST-MODIFIED:20231016T081459Z
UID:10088039-1698832800-1698840000@investinangus.com
SUMMARY:LinkedIn for business
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool\, you must learn how to use it\, and this webinar gives you expert guidance. \nYou will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand.
URL:https://investinangus.com/event/linkedin-for-business-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231031T140000
DTEND;TZID=UTC:20231031T160000
DTSTAMP:20260403T181204
CREATED:20230828T151847Z
LAST-MODIFIED:20230828T151847Z
UID:10087860-1698760800-1698768000@investinangus.com
SUMMARY:Blogging for business
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine rankings\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/blogging-for-business-13/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231031T090000
DTEND;TZID=UTC:20231031T170000
DTSTAMP:20260403T181204
CREATED:20230815T103734Z
LAST-MODIFIED:20230815T103734Z
UID:10087706-1698742800-1698771600@investinangus.com
SUMMARY:Scottish Tourism Alliance Autumn Conference
DESCRIPTION:The Scottish Tourism Alliance’s Autumn Conference will bring together leading voices and experts from a broad range of sectors for a day packed with speaker presentations\, panel sessions and plenty of opportunities to catch up with colleagues and create new connections. \nThe programme has been designed to support and empower the tourism and hospitality industry\, and all those connected to it\, to thrive in the present but also well into the future\, as we collectively work to deliver on Scotland’s vision to be a leader in 21st century tourism. \nWhether you’re a business owner or manager\, supplier or aspiring leader\, this is an unmissable event\, with attendees given access to the latest insights\, trends and forecasts for travel and hospitality\, the economy\, and policy as well as an update on Scotland Outlook 2030\, Scotland’s National Tourism Strategy. \nYou will also benefit from invaluable advice and actionable learnings both for tackling challenges and capitalising opportunities that they may be facing in the industry now and in the future.
URL:https://investinangus.com/event/scottish-tourism-alliance-autumn-conference/
LOCATION:Edinburgh International Conference Centre\, 150 Morrison Street\, Edinburgh\, EH3 8EE
CATEGORIES:Networking,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231030T130000
DTEND;TZID=UTC:20231030T150000
DTSTAMP:20260403T181204
CREATED:20230918T094459Z
LAST-MODIFIED:20230918T094459Z
UID:10087949-1698670800-1698678000@investinangus.com
SUMMARY:The essentials of bookkeeping and what expenses you can claim
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/the-essentials-of-bookkeeping-and-what-expenses-you-can-claim-27/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231030T100000
DTEND;TZID=UTC:20231030T120000
DTSTAMP:20260403T181204
CREATED:20230918T094410Z
LAST-MODIFIED:20230918T094410Z
UID:10087947-1698660000-1698667200@investinangus.com
SUMMARY:HR – Recruiting\, managing\, and retaining staff
DESCRIPTION:One of the scariest things you can do as a business is take on staff – from hiring\, interviewing\, payroll\, pensions\, contracts\, remote working and more\, it is a minefield for the business owner. \nThis webinar will allow you to have the key information in your possession to take on staff and manage your team. \nTopics covered: \n\nRecruiting\, managing\, and retaining staff\nAttracting and recruiting the best and right people for our business\nOur obligations as employers\nManaging people to stay with us\nMoving on\nDismissal\nRestructure/Redundancy\n\nWe will also look at: \n\nHow in the current climate you can manage staff and teams in a remote environment\, considering their productivity\, efficiency\, and the issues of home working\nHow you can best manage staff to ensure productivity is kept and mental health is supported\nThe impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed
URL:https://investinangus.com/event/hr-recruiting-managing-and-retaining-staff-17/
CATEGORIES:HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231030T100000
DTEND;TZID=UTC:20231030T120000
DTSTAMP:20260403T181204
CREATED:20230828T151750Z
LAST-MODIFIED:20230828T151750Z
UID:10087858-1698660000-1698667200@investinangus.com
SUMMARY:An introduction to business websites & what you need to consider
DESCRIPTION:This webinar will take you through all the steps required to design\, build and host a business website. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content\nCreating your brand’s visual identity online\, your site’s blueprint and how you can structure your site map\nWhat’s involved in registering your domain\, maintaining your site content\, and options for hosting it\n\nThis webinar will also offer guidance on when and how to outsource your website development. Covering topics such as choosing a suitable content management system\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-what-you-need-to-consider-28/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231027T100000
DTEND;TZID=UTC:20231027T120000
DTSTAMP:20260403T181204
CREATED:20230918T094324Z
LAST-MODIFIED:20230918T094324Z
UID:10087945-1698400800-1698408000@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-18/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231026T180000
DTEND;TZID=UTC:20231026T200000
DTSTAMP:20260403T181204
CREATED:20231016T081400Z
LAST-MODIFIED:20231016T081400Z
UID:10088037-1698343200-1698350400@investinangus.com
SUMMARY:A Guide to Completing your Self-Assessment Tax Return with EQ Chartered Accountants
DESCRIPTION:If you are newly self-employed and are required to submit a self-assessment return for the first time or want to better understand the basics of completing your Self-Assessment Tax Return then this workshop is for you. \nThe session will cover the key dates\, the basics about allowable expenses and record keeping\, as well as how income tax and National Insurance Contributions are calculated.
URL:https://investinangus.com/event/a-guide-to-completing-your-self-assessment-tax-return-with-eq-chartered-accountants-2/
CATEGORIES:Business Start-up,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231026T140000
DTEND;TZID=UTC:20231026T160000
DTSTAMP:20260403T181204
CREATED:20230828T151623Z
LAST-MODIFIED:20230828T151623Z
UID:10087856-1698328800-1698336000@investinangus.com
SUMMARY:TikTok and Instagram Reels for business
DESCRIPTION:You might view TikTok as a stream of dance trends and lip-synching videos\, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video.\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business.\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts).\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms.\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms.
URL:https://investinangus.com/event/tiktok-and-instagram-reels-for-business-15/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231026T110000
DTEND;TZID=UTC:20231026T123000
DTSTAMP:20260403T181204
CREATED:20230828T151338Z
LAST-MODIFIED:20230828T151338Z
UID:10087852-1698318000-1698323400@investinangus.com
SUMMARY:Search Engine Optimisation (SEO) for tourism businesses – Part 2
DESCRIPTION:Join the second of two 90-minute webinars designed to tell you how to improve the search engine results rankings of your tourism business. \nIn part 1\, we saw how search engines work and how to find out what people are searching for. \nIn part 2\, we’ll look at the many factors that influence how far up the search rankings you go. \nYou’ll see how to optimise these factors and how to keep up with future changes in the algorithms that search engines use. You’ll be shown how use tools and plug-ins such as Google Search Console\, Google Business Profile and robots.txt \nWe’ll then demonstrate how to avoid ‘violations’ and their consequent penalties.
URL:https://investinangus.com/event/search-engine-optimisation-seo-for-tourism-businesses-part-2-4/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231025T180000
DTEND;TZID=UTC:20231025T200000
DTSTAMP:20260403T181204
CREATED:20230918T094237Z
LAST-MODIFIED:20230918T094237Z
UID:10087943-1698256800-1698264000@investinangus.com
SUMMARY:Planning & scheduling your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/planning-scheduling-your-online-content-27/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231025T140000
DTEND;TZID=UTC:20231025T160000
DTSTAMP:20260403T181204
CREATED:20230918T094137Z
LAST-MODIFIED:20230918T094137Z
UID:10087941-1698242400-1698249600@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding Customers and Competitors)\nDeveloping your brand and tone of voice\nPlanning your Content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231025T120000
DTEND;TZID=UTC:20231025T130000
DTSTAMP:20260403T181204
CREATED:20231016T081300Z
LAST-MODIFIED:20231016T081300Z
UID:10088035-1698235200-1698238800@investinangus.com
SUMMARY:ChatGPT Uncovered
DESCRIPTION:Many business owners across Scotland feel hesitant towards the chatbot\, grappling with apprehensions related to trust in technology\, teamed with a variety of ethical matters to consider. \nBusiness Gateway wants to address these concerns and inspire Scottish business owners to explore the limitless potential of ChatGPT and how it can be harnessed for small business success. \nIn this webinar\, our panel of experts\, featuring Mark Wilkinson\, Head of Development at The Data Lab\, Maya Vertigans\, Founder of Planner Bee VA and Gary Ennis\, Founder of NS Design and Digital Skills Trainer at Business Gateway\, will demystify the world of AI and chatbots. \nThe panel will reflect on success stories and share practical tips to make the most of ChatGPT’s capabilities and real-world applications\, ensuring Scottish business owners stay on top of the ever-evolving digital landscape. \nAs well as unearthing its pros and cons\, viewers will discover how ChatGPT can streamline operations and boost productivity\, as well as gain insights into how to mitigate its pitfalls.
URL:https://investinangus.com/event/chatgpt-uncovered/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231025T100000
DTEND;TZID=UTC:20231025T120000
DTSTAMP:20260403T181204
CREATED:20230828T151448Z
LAST-MODIFIED:20230828T151448Z
UID:10087854-1698228000-1698235200@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-9/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231025T100000
DTEND;TZID=UTC:20231025T110000
DTSTAMP:20260403T181204
CREATED:20230904T124712Z
LAST-MODIFIED:20230904T124712Z
UID:10087887-1698228000-1698231600@investinangus.com
SUMMARY:Deep dive into the EOT
DESCRIPTION:How does the EOT work in practice? Attend this webinar for an overview of the tax implications of the EOT. \nSince its introduction in 2014\, the Employee Ownership Trust (EOT) has proved to be a feasible exit option for many business owners. It’s a flexible option\, and by making the right choices\, you can meet the requirements for tax incentives and achieve the best results for the seller\, company and employees. \nAimed at professional advisers\, this session will let you hear directly from legal experts Douglas Roberts and Nimarta Cheema of TLT Ltd. They’ll cover the following topics: \n\nbenefits and drawbacks of the EOT\nfinancial aspects\nlegal conditions\nprotections\nwarranties and controls
URL:https://investinangus.com/event/deep-dive-into-the-eot/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231025T093000
DTEND;TZID=UTC:20231025T150000
DTSTAMP:20260403T181204
CREATED:20231013T091255Z
LAST-MODIFIED:20231013T091255Z
UID:10088029-1698226200-1698246000@investinangus.com
SUMMARY:Angus Community Development Conference
DESCRIPTION:The first Angus Community Development Conference will take place on Wednesday 25 October at the Reid Hall\, Forfar. \nThis is a free event is open to all community groups and organisations within Angus to share\, learn and network with other delegates. \nA range of speakers will showcase exemplar ideas\, highlight support and funding guidance and will inspire you to take your project to the next level\, whether it is getting your project off the ground or taking ownership of land or buildings that will lead to inspirational community led projects.
URL:https://investinangus.com/event/angus-community-development-conference/
LOCATION:Reid Hall\, Castle Street\, Forfar\, DD8 3HX
CATEGORIES:Networking
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231025T090000
DTEND;TZID=UTC:20231025T170000
DTSTAMP:20260403T181204
CREATED:20230914T153025Z
LAST-MODIFIED:20230914T153025Z
UID:10087910-1698224400-1698253200@investinangus.com
SUMMARY:Sourcing Scotland
DESCRIPTION:What is Sourcing Scotland?\nSourcing Scotland is a national event designed to grow sales of Scottish produce by bringing together buyers and suppliers from across Scotland to do business across the retail\, wholesale\, hospitality\, and independent sectors. If you’re looking to grow your business beyond your local area\, then come along and meet the people who can help you on your journey. \nWhat is involved?\nA series of one-to-one speed dating style meetings as well as more informal exhibition style browsing allowing buyers an opportunity to browse the stalls of fantastic Scottish food and drink producers. \nBuyers use this event to keep abreast of what’s new in the market\, meet potential new suppliers and catch up with more familiar faces. \nWho can take part?\nScottish Suppliers \nWe are looking for Scottish food and drink suppliers with high quality\, market-ready products who would like to grow and reach new markets. \nApplications for suppliers are now closed. \nBuyers \nIf you source\, or aspire to source Scottish produce then this event is for you. You could be a buyer of multiple supermarket retailer; a group foodservice business; a public procurement specialist; a wholesaler; an independent retailer\, caterer\, hospitality or tourism provider. You are looking for quality produce from businesses that can meet your local sourcing needs and/or to stay on top of what’s new in Scotland. \nRegistration deadline is Friday 13 October.
URL:https://investinangus.com/event/sourcing-scotland/
LOCATION:Perth Concert Hall\, Mill Street\, Perth\, PH1 5HZ
CATEGORIES:Food & Drink,Networking
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231024T140000
DTEND;TZID=UTC:20231024T160000
DTSTAMP:20260403T181204
CREATED:20230918T094044Z
LAST-MODIFIED:20230918T094044Z
UID:10087939-1698156000-1698163200@investinangus.com
SUMMARY:The business benefits of running a sustainable business
DESCRIPTION:It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits. \nWe will look at: \nUnderstanding the problem\nWhat is sustainability and why it is important\nInnovation\nProfiting from being a green business\nEmbracing a purpose beyond profit\nThe sustainability triple bottom line\nDeveloping your own green charter\nExamples of those practicing this way of growth with remarkable success\nTop tips for going green
URL:https://investinangus.com/event/the-business-benefits-of-running-a-sustainable-business-16/
CATEGORIES:Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231024T110000
DTEND;TZID=UTC:20231024T123000
DTSTAMP:20260403T181204
CREATED:20230828T151132Z
LAST-MODIFIED:20230828T151132Z
UID:10087850-1698145200-1698150600@investinangus.com
SUMMARY:Search Engine Optimisation (SEO) for tourism businesses – Part 1
DESCRIPTION:Join the first of two 90-minute webinars designed specifically to help you improve the search engine results rankings of your tourism business. \nIt’s more vital than ever to get your business to the first few places in the online search results page. These two 90-minute events will tell you all you need to know to improve your rankings\, including how search engines work. \nThis first session will show you how search engines work and we’ll show you the anatomy of results pages and what customers and clients look at on these pages. \nYou’ll see how to find out what key words people are using when they search for your service\, and we’ll demonstrate how you use that information to greatly increase your ranking in results pages.
URL:https://investinangus.com/event/search-engine-optimisation-seo-for-tourism-businesses-part-1-5/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231021T100000
DTEND;TZID=UTC:20231021T120000
DTSTAMP:20260403T181204
CREATED:20230918T085952Z
LAST-MODIFIED:20230918T085952Z
UID:10087933-1697882400-1697889600@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. \nWe will cover: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-27/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231020T150000
DTEND;TZID=UTC:20231020T170000
DTSTAMP:20260403T181204
CREATED:20230828T150517Z
LAST-MODIFIED:20230828T150517Z
UID:10087844-1697814000-1697821200@investinangus.com
SUMMARY:Email marketing for business
DESCRIPTION:Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar\, we’ll explore what makes an email campaign effective and ensure you are able to: \n\nSegment your audiences and target them effectively\nCreate a quality marketing email and measure its effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nIdentify the different components of a successful email campaign\, including design\, HTML v text and other formats\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications
URL:https://investinangus.com/event/email-marketing-for-business-30/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231019T100000
DTEND;TZID=UTC:20231019T120000
DTSTAMP:20260403T181204
CREATED:20230918T085910Z
LAST-MODIFIED:20230918T085910Z
UID:10087931-1697709600-1697716800@investinangus.com
SUMMARY:How to protect and manage your intellectual property
DESCRIPTION:You have invested time\, energy\, and money into your project\, however\, have you protected the innovation? \nFollowing this webinar\, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. \nTopics covered include: \n\nWhat are intellectual assets (IA)?\nWhat is intellectual property (IP)?\nHow to use IP (in the real world)\nWhere to get more insight and information\n\nParticipants will leave with: \n\nAn understanding that all businesses create IA/IP\nA framework of knowledge about IP\nA little more knowledge about the diverse types of IP\nAn insight into how to identify\, protect and exploit IP/IA\nContext of why IP/IA matters\nLinks to useful learning resources
URL:https://investinangus.com/event/how-to-protect-and-manage-your-intellectual-property-16/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231018T180000
DTEND;TZID=UTC:20231018T200000
DTSTAMP:20260403T181204
CREATED:20230818T140154Z
LAST-MODIFIED:20230818T140154Z
UID:10087734-1697652000-1697659200@investinangus.com
SUMMARY:Community Development Programme of Support - Budgeting\, Pricing & Cashflows
DESCRIPTION:Angus Council Vibrant Communities\, in collaboration with Angus Rural Partnership\, have commissioned a programme of events for community groups and organisations. \nThe new programme of workshops will help local groups and organisations: \n\nsuccessfully form a sustainable group\nplan their projects\napply for funding\ndeliver their aspirations\n\nWorkshop Six: \nThis session will cover the financial elements of the business planning\, how to use this information to create a good funding application\, monitoring and financial management.
URL:https://investinangus.com/event/community-development-programme-of-support-budgeting-pricing-cashflows/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231018T100000
DTEND;TZID=UTC:20231018T120000
DTSTAMP:20260403T181204
CREATED:20230828T150339Z
LAST-MODIFIED:20230828T150339Z
UID:10087842-1697623200-1697630400@investinangus.com
SUMMARY:LinkedIn for business
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool\, you must learn how to use it\, and this webinar gives you expert guidance. \nYou will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand.
URL:https://investinangus.com/event/linkedin-for-business-29/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231017T120000
DTEND;TZID=UTC:20231017T140000
DTSTAMP:20260403T181204
CREATED:20230918T093935Z
LAST-MODIFIED:20230918T093935Z
UID:10087937-1697544000-1697551200@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-17/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231017T093000
DTEND;TZID=UTC:20231017T113000
DTSTAMP:20260403T181204
CREATED:20230828T150237Z
LAST-MODIFIED:20230828T150237Z
UID:10087840-1697535000-1697542200@investinangus.com
SUMMARY:e-Commerce with Shopify
DESCRIPTION:Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar\, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. \nBy the end of this webinar\, you will be able to: \n\nUnderstand the essential features that a website needs to have to sell physical and digital products online\nUnderstand what Shopify is and how to use the features it offers to build a secure and powerful e-Commerce website\nUse the Shopify page builder and work with free themes to get the design and style of your website on-brand\nUnderstand how to manage orders and deliver great customer service\nUnderstand how to launch your new e-Commerce website and ensure all essential building blocks are in place using a pre-launch checklist
URL:https://investinangus.com/event/e-commerce-with-shopify-15/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231016T100000
DTEND;TZID=UTC:20231016T120000
DTSTAMP:20260403T181204
CREATED:20230918T085813Z
LAST-MODIFIED:20230918T085813Z
UID:10087929-1697450400-1697457600@investinangus.com
SUMMARY:How to write and develop your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/how-to-write-and-develop-your-business-plan-24/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231013T140000
DTEND;TZID=UTC:20231013T160000
DTSTAMP:20260403T181204
CREATED:20230918T085724Z
LAST-MODIFIED:20230918T085724Z
UID:10087927-1697205600-1697212800@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-17/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231013T100000
DTEND;TZID=UTC:20231013T120000
DTSTAMP:20260403T181204
CREATED:20230918T085624Z
LAST-MODIFIED:20230918T085624Z
UID:10087925-1697191200-1697198400@investinangus.com
SUMMARY:Build a customer focused business
DESCRIPTION:Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? \nDid you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? \nHaving an effective strategy in place for your business to deliver great customer service is critical for your business. \nWe will cover: \n\nWhy good customer service is critical for business growth\nWhat are the essentials of delivering great customer service and how should this be delivered?\nHow to effectively manage different types of customers and their expectations\nHow\, why\, and when you should measure the service a business delivers\nHow to use the service provided to promote a business and enable growth
URL:https://investinangus.com/event/build-a-customer-focused-business-16/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231012T180000
DTEND;TZID=UTC:20231012T200000
DTSTAMP:20260403T181204
CREATED:20230925T090927Z
LAST-MODIFIED:20230925T090927Z
UID:10087970-1697133600-1697140800@investinangus.com
SUMMARY:Business Finance Viability
DESCRIPTION:Led by experienced advisers\, this webinar takes the fear out of finances\, providing practical tools and guidance to help you confidently manage your business’s budgeting and forecasting. You’ll learn how to identify the hidden costs of running your business\, including the cost of hiring staff\, maintaining stock levels\, and other crucial expenses. \nThrough a series of engaging exercises\, you’ll gain a deeper understanding of your business’s financial viability\, helping you make informed decisions about its future growth and success. Whether you’re a new entrepreneur or have been in business for a couple of years\, this webinar is tailored to your needs\, providing you with the knowledge and skills to take your business to the next level. \nDon’t let financial worries hold you back from realizing your business’s full potential. Sign up for the Business Finance Viability webinar today and discover how to confidently manage your business’s financial health!
URL:https://investinangus.com/event/business-finance-viability-6/
CATEGORIES:Finance
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END:VCALENDAR