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X-WR-CALDESC:Events for Invest in Angus
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DTSTART:20220101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230809T140000
DTEND;TZID=UTC:20230809T160000
DTSTAMP:20260403T181158
CREATED:20230627T085723Z
LAST-MODIFIED:20230627T085723Z
UID:10087490-1691589600-1691596800@investinangus.com
SUMMARY:How Artificial Intelligence (AI) can help your business marketing
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will include: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and Dall-E 2)\nAutomating Digital Content for Blogs and Social Media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/how-artificial-intelligence-ai-can-help-your-business-marketing-7/
CATEGORIES:Digital Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230809T100000
DTEND;TZID=UTC:20230809T120000
DTSTAMP:20260403T181158
CREATED:20230627T085639Z
LAST-MODIFIED:20230627T085639Z
UID:10087488-1691575200-1691582400@investinangus.com
SUMMARY:Producing engaging online content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nThis session will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/producing-engaging-online-content-25/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230808T180000
DTEND;TZID=UTC:20230808T200000
DTSTAMP:20260403T181158
CREATED:20230710T072534Z
LAST-MODIFIED:20230710T072534Z
UID:10087601-1691517600-1691524800@investinangus.com
SUMMARY:Kickstart your Marketing
DESCRIPTION:The workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content. \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
URL:https://investinangus.com/event/kickstart-your-marketing-2/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230808T140000
DTEND;TZID=UTC:20230808T170000
DTSTAMP:20260403T181158
CREATED:20230710T073427Z
LAST-MODIFIED:20230710T073427Z
UID:10087609-1691503200-1691514000@investinangus.com
SUMMARY:Beyond bikes: Unlocking Scotland’s pedal-based transport industry
DESCRIPTION:How can technology and innovation unlock Scotland’s pedal-based transport industry? \nCycling is one of Scotland’s fastest growing sectors\, with huge research and development potential for associated industries. From electric pedal-assisted vehicles to innovative cycling accessories\, our small and medium enterprises are leading the way to developing sustainable\, practical alternatives – whether in the established mountain biking sector or as an alternative to traditional forms of carbonised transport. \nIn conjunction with the Cycling World Championships which will be hosted in Glasgow and across Scotland in August\, join in person for this special-edition exhibition where you can network\, meet the companies shaking up Scotland’s cycling industry and experience the latest tech from virtual reality to space data based products and the newest e-bikes disrupting the pedal-based markets. \nAs well as hosting the inaugural Cycling World Championships this year (bringing together 13 international competitions in one country for the first time in 2023)\, Scotland is home to the Mountain Bike Centre of Scotland (MTBCOS)\, the world’s first centre for open innovation in the mountain bike industry. There’s also a new innovation centre at Innerleithen\, in the Scottish Borders\, providing industry support with market research\, developing\, testing and launching new products. \nWith strong infrastructure and market opportunities\, the future of the Scottish bike industry is bright. Hear how new tech and innovations in the circular economy and remanufacturing are revolutionising the industry. \nThe event will take place at Glasgow Science Centre\, and will be livestreamed.
URL:https://investinangus.com/event/beyond-bikes-unlocking-scotlands-pedal-based-transport-industry/
CATEGORIES:Networking,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230808T140000
DTEND;TZID=UTC:20230808T160000
DTSTAMP:20260403T181158
CREATED:20230627T085556Z
LAST-MODIFIED:20230627T085556Z
UID:10087486-1691503200-1691510400@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. \nWe will cover: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-22/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230808T100000
DTEND;TZID=UTC:20230808T120000
DTSTAMP:20260403T181158
CREATED:20230627T085514Z
LAST-MODIFIED:20230627T085514Z
UID:10087484-1691488800-1691496000@investinangus.com
SUMMARY:Facebook for business
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy.\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact.\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are.\nUnderstand the power of Facebook advertising\, and other selling options available to you.\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services.\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity.
URL:https://investinangus.com/event/facebook-for-business-30/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230807T130000
DTEND;TZID=UTC:20230807T150000
DTSTAMP:20260403T181158
CREATED:20230627T085432Z
LAST-MODIFIED:20230627T085432Z
UID:10087482-1691413200-1691420400@investinangus.com
SUMMARY:The essentials of bookkeeping and what expenses you can claim
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/the-essentials-of-bookkeeping-and-what-expenses-you-can-claim-22/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230804T140000
DTEND;TZID=UTC:20230804T160000
DTSTAMP:20260403T181158
CREATED:20230627T085346Z
LAST-MODIFIED:20230627T085346Z
UID:10087480-1691157600-1691164800@investinangus.com
SUMMARY:Build an effective strategy to grow your business
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/build-an-effective-strategy-to-grow-your-business-15/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230803T100000
DTEND;TZID=UTC:20230803T120000
DTSTAMP:20260403T181158
CREATED:20230627T085259Z
LAST-MODIFIED:20230627T085259Z
UID:10087478-1691056800-1691064000@investinangus.com
SUMMARY:Twitter for business
DESCRIPTION:This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan\, and how it differs from other platforms. \nYou will also learn about: \n\nWhat makes a good Twitter profile (and the options available to you).\nTwitter best practice content and what makes the perfect tweet.\nDashboards such as Hootsuite to help you manage and integrate your social media accounts and schedule content.\nAdvanced techniques for social listening and pro-actively finding content and customers.\nThe basics of Twitter paid advertising.
URL:https://investinangus.com/event/twitter-for-business-23/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230801T180000
DTEND;TZID=UTC:20230801T193000
DTSTAMP:20260403T181158
CREATED:20230727T111126Z
LAST-MODIFIED:20230727T111126Z
UID:10087649-1690912800-1690918200@investinangus.com
SUMMARY:Community Development Programme of Support
DESCRIPTION:Angus Council Vibrant Communities in collaboration with Angus Rural Partnership have commissioned a programme of events to support community groups build capacity and deliver aspirations. \nThe programme will target groups and organisations at all levels to ensure that the communities of Angus have the skills and development to successfully form a sustainable group\, plan their projects\, apply for funding and deliver their aspirations. \nJoin us online for the first of a series of events to find out more about the programme and hear about some of the latest funding opportunities available. \nJoining us online will be representatives from Development Trust Association Scotland (DTAS)\, Angus Rural Partnership\, The National Lottery Community Fund and PRSEbiz Social Enterprise Development and Training.
URL:https://investinangus.com/event/community-development-programme-of-support/
CATEGORIES:Finance,Networking
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230801T170000
DTEND;TZID=UTC:20230801T190000
DTSTAMP:20260403T181158
CREATED:20230627T085216Z
LAST-MODIFIED:20230627T085216Z
UID:10087476-1690909200-1690916400@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-14/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230801T160000
DTEND;TZID=UTC:20230801T180000
DTSTAMP:20260403T181158
CREATED:20230710T072434Z
LAST-MODIFIED:20230710T072434Z
UID:10087599-1690905600-1690912800@investinangus.com
SUMMARY:Developing your Start-Up Action Plan
DESCRIPTION:This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan\, start building a set of SMART Goals\, give thought to business skills development and provide a clear path for steps to launch your business. \nYou will also learn about the key considerations when starting a business and what steps you will need to take from legal\, financial and strategic standpoints. \nBy the end of the webinar\, you will have the information required to start building an action plan and be confident about understanding the next steps.
URL:https://investinangus.com/event/developing-your-start-up-action-plan-6/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230731T140000
DTEND;TZID=UTC:20230731T160000
DTSTAMP:20260403T181158
CREATED:20230627T085109Z
LAST-MODIFIED:20230627T085109Z
UID:10087474-1690812000-1690819200@investinangus.com
SUMMARY:An introduction to business websites & what you need to consider
DESCRIPTION:This webinar will take you through all the steps required to design\, build and host a business website. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content\nCreating your brand’s visual identity online\, your site’s blueprint and how you can structure your site map\nWhat’s involved in registering your domain\, maintaining your site content\, and options for hosting it\n\nThis webinar will also offer guidance on when and how to outsource your website development. Covering topics such as choosing a suitable content management system\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-what-you-need-to-consider-25/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230731T100000
DTEND;TZID=UTC:20230731T120000
DTSTAMP:20260403T181158
CREATED:20230627T085032Z
LAST-MODIFIED:20230627T085032Z
UID:10087472-1690797600-1690804800@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:The second of 2 webinars designed specifically to help get your business website higher up the search engine rankings\, increasing visibility\, web traffic\, and sales. \nJoin us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-11/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230729T100000
DTEND;TZID=UTC:20230729T120000
DTSTAMP:20260403T181158
CREATED:20230627T084948Z
LAST-MODIFIED:20230627T084948Z
UID:10087470-1690624800-1690632000@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. \nWe will cover: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-21/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230727T180000
DTEND;TZID=UTC:20230727T200000
DTSTAMP:20260403T181158
CREATED:20230627T084855Z
LAST-MODIFIED:20230627T084855Z
UID:10087468-1690480800-1690488000@investinangus.com
SUMMARY:TikTok and Instagram Reels for business
DESCRIPTION:You might view TikTok as a stream of dance trends and lip-synching videos\, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video.\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business.\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts).\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms.\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms.
URL:https://investinangus.com/event/tiktok-and-instagram-reels-for-business-12/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230727T130000
DTEND;TZID=UTC:20230727T150000
DTSTAMP:20260403T181158
CREATED:20230627T084808Z
LAST-MODIFIED:20230627T084808Z
UID:10087466-1690462800-1690470000@investinangus.com
SUMMARY:HR – Recruiting\, managing\, and retaining staff
DESCRIPTION:One of the scariest things you can do as a business is take on staff – from hiring\, interviewing\, payroll\, pensions\, contracts\, remote working and more\, it is a minefield for the business owner. \nThis webinar will allow you to have the key information in your possession to take on staff and manage your team. \nTopics covered: \n\nRecruiting\, managing\, and retaining staff\nAttracting and recruiting the best and right people for our business\nOur obligations as employers\nManaging people to stay with us\nMoving on\nDismissal\nRestructure/Redundancy\n\nWe will also look at: \n\nHow in the current climate you can manage staff and teams in a remote environment\, considering their productivity\, efficiency\, and the issues of home working\nHow you can best manage staff to ensure productivity is kept and mental health is supported\nThe impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed
URL:https://investinangus.com/event/hr-recruiting-managing-and-retaining-staff-14/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230727T090000
DTEND;TZID=UTC:20230727T110000
DTSTAMP:20260403T181158
CREATED:20230627T084722Z
LAST-MODIFIED:20230627T084722Z
UID:10087464-1690448400-1690455600@investinangus.com
SUMMARY:The essentials of bookkeeping and what expenses you can claim
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/the-essentials-of-bookkeeping-and-what-expenses-you-can-claim-21/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230726T150000
DTEND;TZID=UTC:20230726T170000
DTSTAMP:20260403T181158
CREATED:20230627T084646Z
LAST-MODIFIED:20230627T084646Z
UID:10087462-1690383600-1690390800@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-14/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230726T100000
DTEND;TZID=UTC:20230726T120000
DTSTAMP:20260403T181158
CREATED:20230627T084608Z
LAST-MODIFIED:20230627T084608Z
UID:10087460-1690365600-1690372800@investinangus.com
SUMMARY:The basics of trading on eBay\, Etsy and Amazon Marketplaces
DESCRIPTION:As a consumer\, you’ve almost certainly purchased online from one of the global marketplaces such as eBay\, Etsy or Amazon\, so why wouldn’t your customers do the same and buy from you? \nWe will cover:\n \n\nWhy to sell via a Marketplace\, your own website\, or both\nChoosing the right Marketplace – looking specificly at eBay\, Etsy and Amazon\n\nUnderstanding Profit Margins and how Marketplace fees affect them\n\nAn overview of some of the rules and regulations enforced by these platforms\nTrading internationally – what’s possible?\n\nYou’ll leave with a better understanding of how online marketplaces can help you reach your target audience\, which marketplace is best for you\, and how to get started selling quickly and easily.
URL:https://investinangus.com/event/the-basics-of-trading-on-ebay-etsy-and-amazon-marketplaces-12/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230726T100000
DTEND;TZID=UTC:20230726T113000
DTSTAMP:20260403T181158
CREATED:20230717T092721Z
LAST-MODIFIED:20230717T092721Z
UID:10087620-1690365600-1690371000@investinangus.com
SUMMARY:Kick-start your EU sales on Amazon
DESCRIPTION:Brexit-related changes mean many businesses are selling less to the EU than ever before. In this webinar\, our expert panel will help you review your options for growing or restoring EU sales through Amazon.
URL:https://investinangus.com/event/kick-start-your-eu-sales-on-amazon/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230725T140000
DTEND;TZID=UTC:20230725T160000
DTSTAMP:20260403T181158
CREATED:20230627T084527Z
LAST-MODIFIED:20230627T084527Z
UID:10087458-1690293600-1690300800@investinangus.com
SUMMARY:Planning & scheduling your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/planning-scheduling-your-online-content-24/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230725T100000
DTEND;TZID=UTC:20230725T120000
DTSTAMP:20260403T181158
CREATED:20230627T084446Z
LAST-MODIFIED:20230627T084446Z
UID:10087456-1690279200-1690286400@investinangus.com
SUMMARY:How Artificial Intelligence (AI) can help your business marketing
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will include: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and Dall-E 2)\nAutomating Digital Content for Blogs and Social Media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/how-artificial-intelligence-ai-can-help-your-business-marketing-6/
CATEGORIES:Digital Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230724T180000
DTEND;TZID=UTC:20230724T200000
DTSTAMP:20260403T181158
CREATED:20230627T081015Z
LAST-MODIFIED:20230627T081015Z
UID:10087454-1690221600-1690228800@investinangus.com
SUMMARY:Photography for online business
DESCRIPTION:During this webinar you will: \n\nDiscover the basic ‘dos and don’ts’ of taking your own pictures\, editing them and uploading them onto digital platforms.\nSee some real-life examples of posts that demonstrate good\, bad and indifferent use for businesses.
URL:https://investinangus.com/event/photography-for-online-business-25/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230724T140000
DTEND;TZID=UTC:20230724T160000
DTSTAMP:20260403T181159
CREATED:20230627T080934Z
LAST-MODIFIED:20230627T080934Z
UID:10087452-1690207200-1690214400@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding Customers and Competitors)\nDeveloping your brand and tone of voice\nPlanning your Content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-27/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230724T100000
DTEND;TZID=UTC:20230724T120000
DTSTAMP:20260403T181159
CREATED:20230627T080854Z
LAST-MODIFIED:20230627T080854Z
UID:10087450-1690192800-1690200000@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:The first of 2 webinars designed specifically to help get your business website higher up the search engine rankings\, increasing visibility\, web traffic\, and sales. \nJoin us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-11/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230721T140000
DTEND;TZID=UTC:20230721T160000
DTSTAMP:20260403T181159
CREATED:20230627T080759Z
LAST-MODIFIED:20230627T080759Z
UID:10087448-1689948000-1689955200@investinangus.com
SUMMARY:LinkedIn for business
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool\, you must learn how to use it\, and this webinar gives you expert guidance. \nYou will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand.
URL:https://investinangus.com/event/linkedin-for-business-26/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230721T100000
DTEND;TZID=UTC:20230721T133000
DTSTAMP:20260403T181159
CREATED:20230710T073937Z
LAST-MODIFIED:20230710T073937Z
UID:10087613-1689933600-1689946200@investinangus.com
SUMMARY:Unleash the power of ChatGPT and AI for business growth
DESCRIPTION:AI has been hitting the headlines recently\, with the launch of ChatGPT already making waves across various industries. \nChatGPT and other similar AI applications use natural language processing to create humanlike conversational dialogue. \nThe language model can respond to questions and compose various written content\, including articles\, social media posts\, essays\, computer code and emails. \nThis masterclass\, led by Stephen Whitelaw\, will delve into how you can utilise AI tools to help your business become more efficient and productive.
URL:https://investinangus.com/event/unleash-the-power-of-chatgpt-and-ai-for-business-growth/
LOCATION:Scottish Enterprise\, 99 Haymarket Terrace\, Edinburgh\, EH12 5HD
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230721T090000
DTEND;TZID=UTC:20230721T110000
DTSTAMP:20260403T181159
CREATED:20230627T080721Z
LAST-MODIFIED:20230627T080721Z
UID:10087446-1689930000-1689937200@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-13/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230720T140000
DTEND;TZID=UTC:20230720T160000
DTSTAMP:20260403T181159
CREATED:20230627T080623Z
LAST-MODIFIED:20230627T080623Z
UID:10087444-1689861600-1689868800@investinangus.com
SUMMARY:Instagram for business
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools.\nBest practice profiles\, and some strategies to help your business stand out from the crowd.\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels.
URL:https://investinangus.com/event/instagram-for-business-3/
CATEGORIES:Digital Marketing
END:VEVENT
END:VCALENDAR