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X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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X-PUBLISHED-TTL:PT1H
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TZID:UTC
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TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20230101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240522T090000
DTEND;TZID=UTC:20240522T100000
DTSTAMP:20260404T190713
CREATED:20240429T101033Z
LAST-MODIFIED:20240429T101033Z
UID:10089184-1716368400-1716372000@investinangus.com
SUMMARY:Introduction to Energy Transition in APAC
DESCRIPTION:Meet the APAC Energy Transition  team and hear our priorities and opportunities for the year ahead. \nThis webinar is for Scotland based companies in energy transition.
URL:https://investinangus.com/event/introduction-to-energy-transition-in-apac/
CATEGORIES:Energy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240521T140000
DTEND;TZID=UTC:20240521T160000
DTSTAMP:20260404T190713
CREATED:20240415T104829Z
LAST-MODIFIED:20240415T104829Z
UID:10089003-1716300000-1716307200@investinangus.com
SUMMARY:Social media essentials: Instagram
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools\nBest practice profiles\, and some strategies to help your business stand out from the crowd\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels
URL:https://investinangus.com/event/social-media-essentials-instagram/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240521T100000
DTEND;TZID=UTC:20240521T160000
DTSTAMP:20260404T190713
CREATED:20240501T161953Z
LAST-MODIFIED:20240501T161953Z
UID:10089200-1716285600-1716307200@investinangus.com
SUMMARY:Recruiting\, Training & Retaining Staff - Monitor Farms Programme
DESCRIPTION:This Monitor Farm meeting takes place on Tuesday 21 May 2024 at Charleton Fruit Farm and Arbikie Distillery. The focus of the meeting is on recruiting\, training and retaining staff. \nRegistration is at 10am at Charleton Fruit Farm with the meeting starting at 10.30am and lunch will be provided. \nGraeme and Lisa from Charleton will provide a tour of the business and speak about staffing within their business. There will also be experts providing further information on the topic including employment law. \nWe will then move to Arbikie Distillery at 2.30pm for the final part of the meeting and a representative from Arbikie will speak about how the business has developed over the past few years and how they recruit\, train and retain a great staff team. This will be followed by a tour of the distillery and the new accommodation. \nAll welcome. \nThe meeting itself is free to attend and all agritourism\, rural tourism and rural food and drink businesses are welcome as well as farmers and crofters considering agritourism.
URL:https://investinangus.com/event/recruiting-training-retaining-staff-monitor-farms-programme/
LOCATION:Charleton Farm\, Montrose\, DD10 9EW
CATEGORIES:Food & Drink,Networking,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240521T100000
DTEND;TZID=UTC:20240521T120000
DTSTAMP:20260404T190713
CREATED:20240415T104745Z
LAST-MODIFIED:20240415T104745Z
UID:10089001-1716285600-1716292800@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding customers and competitors)\nDeveloping your brand and tone of voice\nPlanning your content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-4/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240520T140000
DTEND;TZID=UTC:20240520T160000
DTSTAMP:20260404T190713
CREATED:20240415T104657Z
LAST-MODIFIED:20240415T104657Z
UID:10088999-1716213600-1716220800@investinangus.com
SUMMARY:Social media essentials: TikTok and Instagram Reels
DESCRIPTION:TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos\, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts)\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms
URL:https://investinangus.com/event/social-media-essentials-tiktok-and-instagram-reels/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240520T100000
DTEND;TZID=UTC:20240520T120000
DTSTAMP:20260404T190713
CREATED:20240415T104500Z
LAST-MODIFIED:20240415T104500Z
UID:10088997-1716199200-1716206400@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-21/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240517T120000
DTEND;TZID=UTC:20240517T140000
DTSTAMP:20260404T190713
CREATED:20240507T102939Z
LAST-MODIFIED:20240507T102939Z
UID:10089230-1715947200-1715954400@investinangus.com
SUMMARY:Upskill for Today & Future Proof Your Business
DESCRIPTION:Calling all electricians\, plumbers\, car mechanics/technicians and tradespeople working with hybrid/electric vehicles (EV)\, EV charging installation points\, hydrogen vehicles or heat pump systems. \nExplore our cutting-edge facilities\, equipment and training at The Skills Academy at Michelin Scotland Innovation Parc\, designed to elevate your skills in current & future technologies. \nWhy Attend? \nHands-On Experience: Explore our state-of-the-art equipment used for our upskilling courses for plumbers\, electricians and car technicians at The Skills Academy. \nFunding Opportunities: Learn about accessing funding to upskill yourself or your team in these skills. \nBusiness Success: Understand the importance of upskilling in electric and renewable technologies to future-proof your business. \nDon’t miss this chance to stay ahead in your field and shape the future of your business!
URL:https://investinangus.com/event/upskill-for-today-future-proof-your-business/
LOCATION:Michelin Innovation Parc\, Baldovie Road\, Dundee\, DD4 8UQ
CATEGORIES:Skills & Training
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240516T100000
DTEND;TZID=UTC:20240516T110000
DTSTAMP:20260404T190713
CREATED:20240429T101449Z
LAST-MODIFIED:20240429T101449Z
UID:10089193-1715853600-1715857200@investinangus.com
SUMMARY:Growth Leadership - Taster Session
DESCRIPTION:Are you a leader of a business with planned growth aspirations\, a leader looking to build on previous leadership development over the next two to three years\, or the leader of a business that’s in the early stages of growth? \nIf so\, the Growth Leadership programme could be for you. You can join our taster session to get an overview of the programme. This will help you ensure it’s the right leadership development programme for you. \nYou’ll also get the opportunity to ask the team questions about the programme. Growth Leadership is aimed at leaders whose businesses have planned growth aspiration\, as well as experienced leaders wishing to build on previous leadership development participation. \nWhat’s involved in Growth Leadership?\n\nPre-programme onboarding – you’ll get personal and business assessments and diagnostics prior to the structured learning sessions. Before the learning phase\, the diagnostic results will be discussed and actions to take forward will be identified and agreed.\nLearning phase – you can join eight 0.5-day workshops\, delivered over approximately three months. These facilitated sessions bring the group of leaders together to learn\, share issues and solutions and support\, and challenge and inspire each other.\nPost-programme support and implementation – you’ll review what has been learned\, track progress to date\, review the action plan and plan your next steps.\nYou’ll also get coaching with a dedicated qualified coach to further develop you as a leader – your coach can focus on business or personal development.\n\nPricing\nThe cost to participating businesses is £1600 (plus VAT) per participant. \nThe programme is significantly subsidised by Scottish Enterprise.
URL:https://investinangus.com/event/growth-leadership-taster-session/
CATEGORIES:Business Planning,Skills & Training
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240515T160000
DTEND;TZID=UTC:20240515T170000
DTSTAMP:20260404T190713
CREATED:20240415T111534Z
LAST-MODIFIED:20240415T111534Z
UID:10089040-1715788800-1715792400@investinangus.com
SUMMARY:Managing the growth of your small business
DESCRIPTION:Starting a venture is one thing\, growing it is another. Scaling effectively can be one of the most challenging aspects\, with mis-managed growth often leading to downfall after so much time\, effort and money has been invested. So if you are a business owner that has started to see growth\, this webinar will help you to gain more creative\, time and financial freedom as your venture transitions to offer greater reach and impact. \nThis session will look at the principles of growth and: \n\nthe distinction between self-employment and business ownership\nidentifying and implementing optimal systems for record-keeping\, decision-making\, monitoring and evaluation\ndevising a range of risk-management processes to better manage business functions and the people involved\nhow to hire to enable and enhance expansion\nimproving workflow and project management\nlicensing\, franchising\, acquiring another venture
URL:https://investinangus.com/event/managing-the-growth-of-your-small-business-3/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240515T090000
DTEND;TZID=UTC:20240515T100000
DTSTAMP:20260404T190713
CREATED:20240429T101212Z
LAST-MODIFIED:20240429T101226Z
UID:10089186-1715763600-1715767200@investinangus.com
SUMMARY:Essential Leadership - Taster & Information Session
DESCRIPTION:Are you a new business leader\, someone who aims to move to a leadership role in the next two to three years\, or the leader of a business that’s in the early stages of growth? \nIf so\, the Essential Leadership programme could be for you. \nYou can join our taster session\, which will give an overview of the programme. This will help yo ensure it’s the right leadership development programme for you. You’ll also get the opportunity to ask the team questions about the programme. \nWhats involved in the programme?\n\nPre-programme onboarding – diagnostics (including 360) will be undertaken with each participant prior to the structured learning sessions. During the feedback session the diagnostic results will be discussed\, and you’ll identify and agree on actions to take forward.\nFive half-day workshops – this programme of workshops is delivered over approximately three months. These facilitated sessions are where the like-minded individuals come together to learn\, and to share issues and solutions. You will support\, challenge\, and inspire each other.\nFour hours of coaching – with a dedicated qualified coach to further develop you as a leader. The focus can be on business or personal development.\nA half-day forward action planning session – you’ll review what you have learned\, track your progress to date and plan the next steps\, with the support of your sponsor.\n\nHow much does the full programme cost?\nThere is a cost to the programme\, which has been significantly subsidised by Scottish Enterprise – cost payable per delegate is £700 plus VAT.
URL:https://investinangus.com/event/essential-leadership-taster-information-session/
CATEGORIES:Business Planning,Skills & Training
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240514T100000
DTEND;TZID=UTC:20240514T143000
DTSTAMP:20260404T190713
CREATED:20240319T100157Z
LAST-MODIFIED:20240319T100157Z
UID:10088926-1715680800-1715697000@investinangus.com
SUMMARY:Tasting Tayside & Fife 2024
DESCRIPTION:Bringing together outstanding producers from Angus\, Dundee\, Fife and Perthshire\, this is a networking event that allows guests to experience world class local food and drink and find out more about how to stock it. \nThe event allows for informal conversations to help facilitate understanding between fantastic local producers and buyers (chefs\, retailers\, distributors etc). \nWhether you’re a wholesale buyer looking to expand your local produce range\, chef or retailer looking to champion more of the best local food and drink\, or are simply interested in finding out what’s available locally\, this is the event for you. \n‘Meet the Supplier’ runs from 10am to 1pm with the opportunity to tour the fascinating Discovery Point venue afterwards. \nThe supplier showcase will be followed by an interactive workshop aimed at local producers. The topic of discussion will be ‘How to Grow Your Business & Explore New Routes to Market’. \nJoin our expert panel for an engaging\, informal discussion on the avenues to growth in the local food & drink sector and gain valuable insights into the opportunities and support available to your business. \nLocal producers\, in addition to those exhibiting at the Meet the Supplier event are encouraged to attend.
URL:https://investinangus.com/event/tasting-tayside-fife-2024/
LOCATION:Discovery Point\, Riverside Drive\, Dundee\, DD1 4XA
CATEGORIES:Food & Drink,Networking
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240514T100000
DTEND;TZID=UTC:20240514T120000
DTSTAMP:20260404T190713
CREATED:20240422T160103Z
LAST-MODIFIED:20240422T160103Z
UID:10089120-1715680800-1715688000@investinangus.com
SUMMARY:Kickstart your Marketing
DESCRIPTION:The workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content. \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
URL:https://investinangus.com/event/kickstart-your-marketing-10/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240514T100000
DTEND;TZID=UTC:20240514T120000
DTSTAMP:20260404T190713
CREATED:20240415T104354Z
LAST-MODIFIED:20240415T104354Z
UID:10088995-1715680800-1715688000@investinangus.com
SUMMARY:Video production for digital marketing
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise\nGet to know the various digital platforms that can be utilised to view and share video content\nSee what editing apps are available and how to add music and subtitles
URL:https://investinangus.com/event/video-production-for-digital-marketing/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240513T150000
DTEND;TZID=UTC:20240513T170000
DTSTAMP:20260404T190713
CREATED:20240429T094718Z
LAST-MODIFIED:20240429T094718Z
UID:10089144-1715612400-1715619600@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-24/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240513T100000
DTEND;TZID=UTC:20240513T120000
DTSTAMP:20260404T190713
CREATED:20240415T104313Z
LAST-MODIFIED:20240415T104313Z
UID:10088993-1715594400-1715601600@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-21/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240510T150000
DTEND;TZID=UTC:20240510T170000
DTSTAMP:20260404T190713
CREATED:20240429T094628Z
LAST-MODIFIED:20240429T094628Z
UID:10089142-1715353200-1715360400@investinangus.com
SUMMARY:An introduction to business strategy
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/an-introduction-to-business-strategy/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240509T160000
DTEND;TZID=UTC:20240509T170000
DTSTAMP:20260404T190713
CREATED:20240415T112141Z
LAST-MODIFIED:20240415T112141Z
UID:10089046-1715270400-1715274000@investinangus.com
SUMMARY:Cyber security for you and your business
DESCRIPTION:Cyber security is an important skill for everyone to learn\, whether you’re an employee or managing your own business. This course introduces learners to the main weaknesses that cyber criminals look for and the most common cyber attacks that take place. Learn about some of the key steps you can take to ensure you and your business are safer online\, along with tips to securing devices and systems. \nIn this session you will learn: \n\nwhat cyber security is and what are key threats to look out for\nhow to secure your devices and systems\nhow to create a secure customer experience\n\nThis session is run using YouTube and is 60 minutes long. The course assumes no prior knowledge or experience so there is no pre-reading necessary. There will be the opportunity to ask questions during the session.
URL:https://investinangus.com/event/cyber-security-for-you-and-your-business/
CATEGORIES:Business Planning,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240509T140000
DTEND;TZID=UTC:20240509T160000
DTSTAMP:20260404T190713
CREATED:20240415T104208Z
LAST-MODIFIED:20240415T104227Z
UID:10088991-1715263200-1715270400@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses/
CATEGORIES:Digital Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240509T100000
DTEND;TZID=UTC:20240509T120000
DTSTAMP:20260404T190713
CREATED:20240415T104117Z
LAST-MODIFIED:20240415T104117Z
UID:10088989-1715248800-1715256000@investinangus.com
SUMMARY:Why your business needs a blog
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine ranking\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/why-your-business-needs-a-blog/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240508T140000
DTEND;TZID=UTC:20240508T170000
DTSTAMP:20260404T190713
CREATED:20240415T112452Z
LAST-MODIFIED:20240415T112452Z
UID:10089052-1715176800-1715187600@investinangus.com
SUMMARY:Cashflow management for your small business
DESCRIPTION:This webinar has been designed for small business owners\, in order to help them with their short-term cash preservation and cashflow\, as well as helping to prepare your business for the future. \nYou’ll learn about managing your short-term cashflow and preparing your business for the future\, with effective cashflow forecasting and planning to put your business in the best position possible. \nThis webinar consists of three secions: \nFinancial assessment and review \n\nreviewing cashflow forecasts\ncapital expenditure\nworking capital\nsales forecasting\nexpenditure (variable and fixed) forecasting\nactual versus forecast analysis\n\nFinancial management: \n\ntimely financial reporting\nmanaging reduction in overheads\ninventory (stock) management\nmanaging debtor lists\nmanaging creditor lists\n\nFinancial support: \n\nalternative revenue streams\nmaintaining and meeting tax obligations\nassessing financing options\napplying for government support\nbank services\n\nPlease note: \nThe breaks have been designed to coincide with a change in the webinar’s focus area within the subject of cashflow management. You can attend all three sections using the same link\, or choose the parts that suit your needs.
URL:https://investinangus.com/event/cashflow-management-for-your-small-business-3/
CATEGORIES:Business Planning,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240508T140000
DTEND;TZID=UTC:20240508T160000
DTSTAMP:20260404T190713
CREATED:20240429T094536Z
LAST-MODIFIED:20240429T094536Z
UID:10089140-1715176800-1715184000@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, we are here to support you and help you decide if this is the right path for you. \nWe will cover: \n\nPersonal finance\nPlanning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-40/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240508T110000
DTEND;TZID=UTC:20240508T123000
DTSTAMP:20260404T190713
CREATED:20240415T112334Z
LAST-MODIFIED:20240415T112334Z
UID:10089050-1715166000-1715171400@investinangus.com
SUMMARY:Common pitfalls to avoid for start-ups
DESCRIPTION:This webinar gives you an insightful introduction to understanding why many small businesses fail and being able to navigate around these common problems. \nThe session will focus on: \n\nreal-life examples of easily made mistakes which have a devastating effect on the business\neasy answers to navigate around those problems\nunderstanding how certain elements can affect personal life\, as well as the business\nnoticing and understanding the signs that there are problems to solve\n\nThis webinar will look at: \n\ncompany types\nbusiness model canvas\nkeeping organised\nHMRC and making tax digital\ncollecting debts\n\nThe webinar is delivered by Sheila Bell and Cym Baseley from Cygnets.
URL:https://investinangus.com/event/common-pitfalls-to-avoid-for-start-ups/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240508T103000
DTEND;TZID=UTC:20240508T113000
DTSTAMP:20260404T190713
CREATED:20240415T112234Z
LAST-MODIFIED:20240415T112234Z
UID:10089048-1715164200-1715167800@investinangus.com
SUMMARY:Boost your productivity with AI
DESCRIPTION:This Google Digital Garage session introduces learners to cutting-edge AI tools that are already available from Google and others\, to show some of the smartest ways digital-age workers can use them to save time at work and on tasks. \nIn this session\, you will learn: \n\nan introduction to generative AI and how it works\nhow to use AI-powered tools and techniques to save you time\nan overview to crafting effective prompts\n\nThis session is run using YouTube and is 45 minutes long. \nThe course assumes no prior knowledge or experience so there is no pre-reading necessary. \nThere will be the opportunity to ask questions during the session.
URL:https://investinangus.com/event/boost-your-productivity-with-ai-3/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240508T100000
DTEND;TZID=UTC:20240508T120000
DTSTAMP:20260404T190713
CREATED:20240415T104028Z
LAST-MODIFIED:20240415T104028Z
UID:10088987-1715162400-1715169600@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-15/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240508T090000
DTEND;TZID=UTC:20240508T120000
DTSTAMP:20260404T190713
CREATED:20240507T102200Z
LAST-MODIFIED:20240507T102200Z
UID:10089220-1715158800-1715169600@investinangus.com
SUMMARY:Creating and Implementing a Strategic Continuous Improvement Plan
DESCRIPTION:Join our Scottish Manufacturing Advisory Service (SMAS) on Wednesday 8 May 2024\, from 9:30am to 12:00 noon\, for a free Lean Breakfast Workshop at W-Zero-1 collaboration space at ETZ\, Aberdeen\, which will provide you with the tools to support you through the Fit 4 Offshore Renewables (F4OR) programme’s Process Excellence requirements. \nThe series is designed to help you develop your own continuous improvement strategies\, to apply process improvements\, improve workplace organisation and much more. Each workshop will also begin and end with a 30-minute networking opportunity. \nWorkshop one: Creating and Implementing a Strategic Continuous Improvement Plan \nOur first session of the series will focus on helping your business develop a continuous improvement strategy. You will gain: \n\nA structure to implement key business objectives\nA framework to communicate key business objectives\nThe confidence and tools required for policy deployment\n\nOur event is open to all manufacturers and producers – large\, small and sector wide – who wish to improve business efficiency and begin their F4OR accreditation. It’s aimed at business leaders and managers who are looking to introduce a culture of change within the business and who wish to engage the workforce to look for opportunities to do things better and deliver process improvements that can benefit your business.
URL:https://investinangus.com/event/creating-and-implementing-a-strategic-continuous-improvement-plan/
LOCATION:ETZ Ltd\, 53 Blenheim Place\, Aberdeen\, AB25 2DY
CATEGORIES:Business Planning,Manufacturing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240507T150000
DTEND;TZID=UTC:20240507T170000
DTSTAMP:20260404T190713
CREATED:20240429T094453Z
LAST-MODIFIED:20240429T094453Z
UID:10089138-1715094000-1715101200@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240504T100000
DTEND;TZID=UTC:20240504T120000
DTSTAMP:20260404T190713
CREATED:20240429T092020Z
LAST-MODIFIED:20240429T092020Z
UID:10089136-1714816800-1714824000@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240503T140000
DTEND;TZID=UTC:20240503T160000
DTSTAMP:20260404T190713
CREATED:20240429T091922Z
LAST-MODIFIED:20240429T091922Z
UID:10089134-1714744800-1714752000@investinangus.com
SUMMARY:Bookkeeping essentials
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/bookkeeping-essentials/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240502T180000
DTEND;TZID=UTC:20240502T200000
DTSTAMP:20260404T190713
CREATED:20240416T161040Z
LAST-MODIFIED:20240416T161040Z
UID:10089104-1714672800-1714680000@investinangus.com
SUMMARY:Unlocking Angus: Harnessing Data For Tourism Success
DESCRIPTION:This presentation is tailored to tourism businesses in Angus\, aimed at revealing the power of data. In this session you’ll explore actionable insights\, innovative strategies\, and cutting-edge tools designed to enhance your business’s competitive edge. \nOur expert speakers from the Moffat Centre at Glasgow Caledonian University will guide you through practical examples and case studies showcasing how data-driven decision-making can transform your marketing efforts\, drive sustainable growth and monitor performance. \nFrom understanding visitor trends to pinpointing untapped market opportunities\, this workshop will equip you with the knowledge and tools necessary to thrive in an increasingly data-driven world.
URL:https://investinangus.com/event/unlocking-angus-harnessing-data-for-tourism-success/
LOCATION:Hospitalfield\, Arbroath\, DD11 2NH
CATEGORIES:Business Planning,Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240501T100000
DTEND;TZID=UTC:20240501T120000
DTSTAMP:20260404T190713
CREATED:20240415T103945Z
LAST-MODIFIED:20240415T103945Z
UID:10088985-1714557600-1714564800@investinangus.com
SUMMARY:How to plan and schedule your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/how-to-plan-and-schedule-your-online-content/
CATEGORIES:Digital Marketing
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