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X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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TZID:UTC
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TZOFFSETTO:+0000
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DTSTART:20240101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250512T140000
DTEND;TZID=UTC:20250512T160000
DTSTAMP:20260405T044853
CREATED:20250414T143957Z
LAST-MODIFIED:20250414T143957Z
UID:10091011-1747058400-1747065600@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-11/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250513T100000
DTEND;TZID=UTC:20250513T110000
DTSTAMP:20260405T044853
CREATED:20250428T084303Z
LAST-MODIFIED:20250428T084303Z
UID:10091106-1747130400-1747134000@investinangus.com
SUMMARY:Generative and agentic Artificial Intelligence (AI) for the future of work
DESCRIPTION:This online session will focus on the accessibility and real-world relevance of generative and agentic Artificial Intelligence (AI). It will highlight concrete use cases\, emerging patterns of adoption\, and strategic questions SMEs should be asking now to prepare for what comes next. \nDr Marcel Lukas\, Vice Dean Executive Education and Senior Lecturer in Banking and Finance at the University of St Andrews\, will lead the session. Drawing on his research in financial technology\, behavioural economics\, and policy engagement\, Dr Lukas will examine how generative AI is not only transforming operational efficiency but also enabling new forms of creativity\, customer engagement\, and business model innovation. \nThis will consider both the immediate practical applications and the broader organisational and workforce implications\, including skills development\, ethical considerations\, and regulatory awareness. \nAttendees will leave with a clearer understanding of the potential benefits and limitations of generative and agentic AI\, and with ideas on how to engage with these technologies in a responsible and sustainable way.
URL:https://investinangus.com/event/generative-and-agentic-artificial-intelligence-ai-for-the-future-of-work/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250513T100000
DTEND;TZID=UTC:20250513T120000
DTSTAMP:20260405T044853
CREATED:20250428T075813Z
LAST-MODIFIED:20250428T075813Z
UID:10091074-1747130400-1747137600@investinangus.com
SUMMARY:An introduction to business strategy
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/an-introduction-to-business-strategy-14/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250513T130000
DTEND;TZID=UTC:20250513T153000
DTSTAMP:20260405T044853
CREATED:20250509T102239Z
LAST-MODIFIED:20250509T102239Z
UID:10091135-1747141200-1747150200@investinangus.com
SUMMARY:Tendering for Success
DESCRIPTION:Whether you’re thinking about going for your first tender or have already been through the process but would like to enhance your tendering skills this session is for you. \nWe’ll be joined by experts in the field of tendering to talk you through the process\, common pitfalls\, what to look out for and how to prepare your business to be ready for future opportunities for growth.
URL:https://investinangus.com/event/tendering-for-success/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250515T100000
DTEND;TZID=UTC:20250515T120000
DTSTAMP:20260405T044853
CREATED:20250428T075949Z
LAST-MODIFIED:20250428T075949Z
UID:10091078-1747303200-1747310400@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-17/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250516T080000
DTEND;TZID=UTC:20250516T100000
DTSTAMP:20260405T044853
CREATED:20250421T140449Z
LAST-MODIFIED:20250421T140449Z
UID:10091033-1747382400-1747389600@investinangus.com
SUMMARY:Scottish Agritourism Month Roadshow: Logie Newton Lodges
DESCRIPTION:This meeting is part of a series of events hosted during Scottish Agritourism month and in the lead-up to Scottish Agritourism turning five years old on June 1st 2025. Everyone with an interest in agritourism is welcome to attend. \nWe’ll be shining a light on the development of agritourism both in the local area and nationally\, sharing Scotland-wide success stories and sector challenges\, and opening up discussion with others who play a part in supporting rural and agritourism. You will also hear from Logie Newton Lodges about how they’ve developed their business – a luxury self-catering site\, with two recently opened lodges available to book. \nYou can expect a sector update from Scottish Agritourism on the work we are doing\, along with agencies from the national strategy board\, to grow and develop agritourism in Scotland in line with national targets. We’ll be celebrating five years of Scottish Agritourism – bacon rolls\, teas and coffees will be provided by Scottish Agritourism member Thorney Bank Farm Shop\, and yes\, there will be cake!
URL:https://investinangus.com/event/scottish-agritourism-month-roadshow-logie-newton-lodges/
LOCATION:Logie Newton Farm\, Huntly\, AB54 6BB
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250516T100000
DTEND;TZID=UTC:20250516T120000
DTSTAMP:20260405T044853
CREATED:20250428T080032Z
LAST-MODIFIED:20250428T080032Z
UID:10091080-1747389600-1747396800@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-33/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250519T100000
DTEND;TZID=UTC:20250519T120000
DTSTAMP:20260405T044853
CREATED:20250428T080116Z
LAST-MODIFIED:20250428T080116Z
UID:10091082-1747648800-1747656000@investinangus.com
SUMMARY:Bookkeeping essentials
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/bookkeeping-essentials-25/
CATEGORIES:Business Start-up,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250520T130000
DTEND;TZID=UTC:20250520T150000
DTSTAMP:20260405T044853
CREATED:20250428T075303Z
LAST-MODIFIED:20250428T075303Z
UID:10091060-1747746000-1747753200@investinangus.com
SUMMARY:Finding\, keeping and looking after your staff
DESCRIPTION:One of the most daunting challenges a business can face is the process of hiring employees\, interviewing\, payroll\, pensions\, contracts\, remote working and more\, it is a minefield for the business owner. \nThis webinar will allow you to have the key information in your possession to take on staff and look after your team. \nWe’ll cover: \n\nFinding\, keeping and looking after your staff\nAttracting and recruiting the best people for your business\nYour obligations as employers\nHow to retain staff members\nMoving on\nDismissal\nRestructure/Redundancy\n\nWe will also look at: \n\nHow in the current climate you can manage staff and teams in a remote environment\, considering their productivity\, efficiency\, and the issues of home working\nHow you can best manage staff to ensure productivity is kept and mental health is supported\nThe impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed
URL:https://investinangus.com/event/finding-keeping-and-looking-after-your-staff-12/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250521T100000
DTEND;TZID=UTC:20250521T120000
DTSTAMP:20260405T044853
CREATED:20250428T075346Z
LAST-MODIFIED:20250428T075346Z
UID:10091062-1747821600-1747828800@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-24/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250521T120000
DTEND;TZID=UTC:20250521T130000
DTSTAMP:20260405T044853
CREATED:20250428T075432Z
LAST-MODIFIED:20250428T075432Z
UID:10091064-1747828800-1747832400@investinangus.com
SUMMARY:InspireHER: Overcoming self-sabotage
DESCRIPTION:Self-sabotage can show up as procrastination\, perfectionism\, isolation\, avoidance\, and shying away from opportunities that could bring success or change. \nIn this eye-opening session\, we’ll explore: \n\nWhat self-sabotage really is (and why we all do it)\nHow fear and limiting beliefs fuel these patterns\nPractical ways to shift your mindset and behaviours\nSteps to stop getting in your own way and to build momentum\n\nYou can expect honest reflection\, potential lightbulb moments\, and tools you can use straight away to move forward with purpose and clarity.
URL:https://investinangus.com/event/inspireher-overcoming-self-sabotage/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250522T100000
DTEND;TZID=UTC:20250522T120000
DTSTAMP:20260405T044853
CREATED:20250428T075514Z
LAST-MODIFIED:20250428T075514Z
UID:10091066-1747908000-1747915200@investinangus.com
SUMMARY:A step-by-step guide to building your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/a-step-by-step-guide-to-building-your-business-plan-18/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250522T120000
DTEND;TZID=UTC:20250522T143000
DTSTAMP:20260405T044853
CREATED:20250421T140600Z
LAST-MODIFIED:20250421T140600Z
UID:10091036-1747915200-1747924200@investinangus.com
SUMMARY:Scottish Agritourism Month Roadshow: Castlecraig Farm
DESCRIPTION:This meeting is part of a series of events hosted during Scottish Agritourism month and in the lead-up to Scottish Agritourism turning five years old on June 1st 2025. Everyone with an interest in agritourism is welcome to attend. \nWe’ll be shining a light on the development of agritourism both in the local area and nationally\, sharing Scotland-wide success stories and sector challenges\, and opening up discussion with others who play a part in supporting rural and agritourism. \nOne key challenge for businesses is making sure they have the right insurance in place – so we’re especially pleased to have Howden Insurance as our event sponsor. Their support helps make this event possible\, and their Farm & Estate team understands the unique needs of agritourism businesses. \nYou will also hear from Castlecraig Farm about how they’ve developed their business – luxury farm cabins on the coast of the Moray Firth. \nYou can expect a sector update from Scottish Agritourism on the work we are doing\, along with agencies from the national strategy board\, to grow and develop agritourism in Scotland in line with national targets. We’ll be celebrating five years of Scottish Agritourism – lunch will be provided and yes\, there will be cake!
URL:https://investinangus.com/event/scottish-agritourism-month-roadshow-castlecraig-farm/
LOCATION:Castlecraig Farms\, IV19 1QS
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250522T140000
DTEND;TZID=UTC:20250522T143000
DTSTAMP:20260405T044853
CREATED:20250414T143002Z
LAST-MODIFIED:20250414T143002Z
UID:10091001-1747922400-1747924200@investinangus.com
SUMMARY:VisitScotland bitesize webinars: start working with online travel agents
DESCRIPTION:Discover how an online travel agent (OTA) can increase bookings and profitability without detracting from direct bookings. Get practical tips on how to create an OTA listing and how to manage your relationship with an OTA. \nFor tourism experiences (tours\, visitor attractions and activity providers) that want to use OTAs for the first time.
URL:https://investinangus.com/event/visitscotland-bitesize-webinars-start-working-with-online-travel-agents/
CATEGORIES:Business Planning,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250523T100000
DTEND;TZID=UTC:20250523T120000
DTSTAMP:20260405T044853
CREATED:20250428T075556Z
LAST-MODIFIED:20250428T075556Z
UID:10091068-1747994400-1748001600@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-33/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250524T100000
DTEND;TZID=UTC:20250524T120000
DTSTAMP:20260405T044853
CREATED:20250428T075646Z
LAST-MODIFIED:20250428T075646Z
UID:10091070-1748080800-1748088000@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, we are here to support you and help you decide if this is the right path for you. \nWe will cover: \n\nPersonal finance\nPlanning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-63/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250526T090000
DTEND;TZID=UTC:20250526T110000
DTSTAMP:20260405T044853
CREATED:20250512T084824Z
LAST-MODIFIED:20250512T084824Z
UID:10091190-1748250000-1748257200@investinangus.com
SUMMARY:Productivity Power-Up: A Lean Management Workshop
DESCRIPTION:Interested in reducing production costs by improving productivity and performance in your business? \nJoin the University of Dundee\, School of Business\, and Scottish Enterprises Scottish Manufacturing Advisory Service as we explore how lean techniques can help you identify and remove nonvalue activities to transform your business. \nLean is one of the most cited methodologies in modern operations and strategy — but how much of what we believe and understand about Lean is actually true? \nAt this exclusive breakfast event\, we bring together practitioner insight and academic clarity to explore: \n\nThe most common myths and misconceptions about Lean Management\nWhat Lean really means in today’s dynamic business environments\nHow theory and practice align — or don’t — in real-world implementation\nPractical advice for embedding a sustainable Lean strategy in your business
URL:https://investinangus.com/event/productivity-power-up-a-lean-management-workshop/
LOCATION:The Circle\, Dunhope Castle\, Dundee\, DD3 6HF
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250528T100000
DTEND;TZID=UTC:20250528T120000
DTSTAMP:20260405T044853
CREATED:20250428T080649Z
LAST-MODIFIED:20250428T080649Z
UID:10091085-1748426400-1748433600@investinangus.com
SUMMARY:Social media essentials: Instagram
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools\nBest practice profiles\, and some strategies to help your business stand out from the crowd\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels
URL:https://investinangus.com/event/social-media-essentials-instagram-13/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250528T120000
DTEND;TZID=UTC:20250528T130000
DTSTAMP:20260405T044853
CREATED:20250522T161138Z
LAST-MODIFIED:20250522T161138Z
UID:10091231-1748433600-1748437200@investinangus.com
SUMMARY:Stronger together: How to improve your mental health
DESCRIPTION:Running a small business can be incredibly rewarding—but also isolating\, overwhelming\, and mentally taxing. In this panel webinar\, we explore how community support can be a game-changer for the mental health of business owners across Scotland. \nJoining Business Gateway National Unit Chief Officer\, Hugh Lightbody\, for an honest and inspiring conversation are Kevin Matthews\, Founder of Community Interest Company Blast Boxing; Anouska Civico\, CEO of charity Mind Your Head; and Nichola Henderson\, Life Coach\, Wellness Consultant and Founder of Coaching by Nic. All four will share their experiences\, insights\, and practical strategies for building resilience through connection. \nThe session will cover: \n\nThe impact of isolation on business owners’ mental health\nHow local and digital communities can offer meaningful support\nReal-life stories of how community has made a difference\nPractical tips for building your own support network\nResources and initiatives that can help
URL:https://investinangus.com/event/stronger-together-how-to-improve-your-mental-health/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250528T140000
DTEND;TZID=UTC:20250528T160000
DTSTAMP:20260405T044853
CREATED:20250428T080736Z
LAST-MODIFIED:20250428T080736Z
UID:10091089-1748440800-1748448000@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook-13/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250529T120000
DTEND;TZID=UTC:20250529T130000
DTSTAMP:20260405T044853
CREATED:20250428T081807Z
LAST-MODIFIED:20250428T081807Z
UID:10091101-1748520000-1748523600@investinangus.com
SUMMARY:Making the Most of Online Travel Agents for Your Farm Experience
DESCRIPTION:In this informative webinar delivered by VisitScotland\, you’ll learn about working with Online Travel Agents (OTAs)\, with a focus on how to distribute your farm experiences through these platforms. The session will explore the visitor journey and the growing value of the experience economy – where travellers are seeking memorable\, meaningful activities. \nYou’ll hear about which OTAs can help improve visibility for your experiences\, how to create compelling listings\, and the benefits and considerations of working with OTAs. Accommodation distribution will be covered briefly\, but the main focus will be on experiences. \nThis session is suitable for agritourism businesses thinking about listing their farm experiences on an OTA platform\, or those already listed who want to improve their presence.
URL:https://investinangus.com/event/making-the-most-of-online-travel-agents-for-your-farm-experience/
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250529T120000
DTEND;TZID=UTC:20250529T140000
DTSTAMP:20260405T044853
CREATED:20250428T080816Z
LAST-MODIFIED:20250428T080829Z
UID:10091091-1748520000-1748527200@investinangus.com
SUMMARY:Video production for digital marketing
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise\nGet to know the various digital platforms that can be utilised to view and share video content\nSee what editing apps are available and how to add music and subtitles
URL:https://investinangus.com/event/video-production-for-digital-marketing-9/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250530T083000
DTEND;TZID=UTC:20250530T103000
DTSTAMP:20260405T044853
CREATED:20250421T140709Z
LAST-MODIFIED:20250421T140709Z
UID:10091039-1748593800-1748601000@investinangus.com
SUMMARY:Scottish Agritourism Month Roadshow: Errington Cheese
DESCRIPTION:This meeting is part of a series of events hosted during Scottish Agritourism month and in the lead-up to Scottish Agritourism turning five years old on June 1st 2025. Everyone with an interest in agritourism is welcome to attend. \nWe’ll be shining a light on the development of agritourism both in the local area and nationally\, sharing Scotland-wide success stories and sector challenges\, and opening up discussion with others who play a part in supporting rural and agritourism. You will also hear from Errington Cheese about how they’ve developed their business – a Scottish farmhouse cheese producer. \nYou can expect a sector update from Scottish Agritourism on the work we are doing\, along with agencies from the national strategy board\, to grow and develop agritourism in Scotland in line with national targets. We’ll be celebrating five years of Scottish Agritourism – breakfast will be provided and yes\, there will be cake!
URL:https://investinangus.com/event/scottish-agritourism-month-roadshow-errington-cheese/
LOCATION:Errington Cheese\, Walston Braehead Farm\, Lanark\, ML11 8NF
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250530T100000
DTEND;TZID=UTC:20250530T120000
DTSTAMP:20260405T044853
CREATED:20250428T080918Z
LAST-MODIFIED:20250428T080918Z
UID:10091093-1748599200-1748606400@investinangus.com
SUMMARY:Creating an effective email marketing strategy
DESCRIPTION:Customers buy from businesses that they know\, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.Most businesses send monthly newsletters to stay in touch with their audience\, but your results will improve with a structured plan and the best practices that will be explored in this webinar. Whether you’re new to email marketing or you’re looking to optimise your email strategy\, this webinar enable you to: \n\nAdopt email marketing into your wider marketing strategy and gain insight into your target audience\nUnderstand the key stages of an effective marketing strategy\nSegment your audiences and to target and position your offering to them effectively\nCreate a value-driven and customer-focussed content for email marketing whilst measuring and testing it’s effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nOptimise the different components of a successful email campaign\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications and use best practices for escaping the spam folder
URL:https://investinangus.com/event/creating-an-effective-email-marketing-strategy-12/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250530T100000
DTEND;TZID=UTC:20250530T120000
DTSTAMP:20260405T044853
CREATED:20250527T153919Z
LAST-MODIFIED:20250527T153919Z
UID:10091251-1748599200-1748606400@investinangus.com
SUMMARY:Offshore Wind PBIAA Launch Event
DESCRIPTION:By the mid 2030s\, the Forth and Tay region will be home to a dramatic expansion of offshore wind development\, manufacture\, installation\, and operation\, from the existing one operational wind farm up to potentially another nine wind farms which could equate to 18GW or 36% of the UK’s planned offshore wind fleet. \nThe Universities of Edinburgh and Dundee have partnered with Forth & Tay Offshore cluster to incorporate the universities’ research strengths in offshore wind engineering into the Forth and Tay region to address challenges in the design and manufacture of fixed and floating wind systems\, the development of a workforce and the delivery of large offshore energy infrastructure projects. \nThis Place Based Impact Accelerator Account (PBIAA) aims to accelerate and grow the impact of academic research into offshore wind in the Forth and Tay area\, particularly in the areas of offshore and geotechnical engineering\, manufacturing\, operations and maintenance as well as the environmental and social aspects of offshore wind. The £2.5m project is looking to work with companies from across the supply chain to help resolve commercial challenges. \nOn Friday 30th May we are launching the PBIAA project and hosting an event in Edinburgh at Edinburgh Futures Institute building where we hope to be able to explain to organisations of every size\, how you can get involved in the project and access academic research into offshore wind. \nThere will also be an optional opportunity to visit the FloWave Ocean Energy Research Facility in the afternoon. FloWave is a wave and current simulation tank for use in the testing and development of novel ocean energy technologies. As the first circular combined wave and current facility in the world\, FloWave is the best simulation of real-world coastal waters available. It offers both commercial and academic clients the chance to accelerate the testing of their technology and is hence a huge asset to ocean energy research in the age of rapid renewable energy development. \nPlease register specifically to secure a spot on this tour. There are limited spaces available. Also note\, this facility is located on a different campus (King’s Buildings).
URL:https://investinangus.com/event/offshore-wind-pbiaa-launch-event/
LOCATION:Edinburgh Futures Institute\, Lauriston Place\, Edinburgh\, EH3 9EF
CATEGORIES:Offshore Wind
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250530T120000
DTEND;TZID=UTC:20250530T123000
DTSTAMP:20260405T044853
CREATED:20250521T151548Z
LAST-MODIFIED:20250521T151548Z
UID:10091226-1748606400-1748608200@investinangus.com
SUMMARY:Doors Open Days Participant Information Session
DESCRIPTION:This short information session by Scottish Civic Trust is for for venues\, organisations\, and individuals who are interested in taking part in this year’s Doors Open Days. \nThe session will cover the steps to register and apply\, tips about the types of events that can be held\, what marketing materials are available\, an overview of evaluation\, and how to get in touch. There will also be time to ask questions and speak with fellow participants. \nThere is no pre-registration required. \nJoining Details (Zoom):\nhttps://us02web.zoom.us/j/81101557255?pwd=TrXWajRo4pk0eavjgDbP1aDSNaTU8m.1\nMeeting ID: 811 0155 7255\nPasscode: 761622
URL:https://investinangus.com/event/doors-open-days-participant-information-session/
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250531T130000
DTEND;TZID=UTC:20250531T133000
DTSTAMP:20260405T044853
CREATED:20250521T151617Z
LAST-MODIFIED:20250521T151704Z
UID:10091228-1748696400-1748698200@investinangus.com
SUMMARY:Doors Open Days Participant Information Session
DESCRIPTION:This short information session by Scottish Civic Trust is for for venues\, organisations\, and individuals who are interested in taking part in this year’s Doors Open Days. \nThe session will cover the steps to register and apply\, tips about the types of events that can be held\, what marketing materials are available\, an overview of evaluation\, and how to get in touch. There will also be time to ask questions and speak with fellow participants. \nThere is no pre-registration required. \nJoining Details (Zoom):\nhttps://us02web.zoom.us/j/81208132914?pwd=Ausqkb0zjehdYCANkzxxk2agfw1NrD.1\nMeeting ID: 812 0813 2914\nPasscode: 155476
URL:https://investinangus.com/event/doors-open-days-participant-information-session-2/
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250602T100000
DTEND;TZID=UTC:20250602T120000
DTSTAMP:20260405T044853
CREATED:20250509T102327Z
LAST-MODIFIED:20250509T102327Z
UID:10091137-1748858400-1748865600@investinangus.com
SUMMARY:How to write funding applications
DESCRIPTION:When submitting applications for funding\, you need to ensure that the applications are written in such a way that improves your chances of being successful. \nThere are numerous funders out there and each will have their unique way they wish you to apply\, however\, in this webinar we’ll explore some key steps you can take to improve your chances of a successful application\, including: \n\nClarifying your need\n\n\nDemonstrating your needs\n\n\nUnderstanding your funder\n\n\nHow to speak their language\n\n\nGetting the basics right\n\n\nOvercoming the common mistakes\n\n\nAnswering the questions asked
URL:https://investinangus.com/event/how-to-write-funding-applications-5/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250602T140000
DTEND;TZID=UTC:20250602T160000
DTSTAMP:20260405T044853
CREATED:20250509T102414Z
LAST-MODIFIED:20250509T102414Z
UID:10091139-1748872800-1748880000@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding customers and competitors)\nDeveloping your brand and tone of voice\nPlanning your content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-40/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250603T100000
DTEND;TZID=UTC:20250603T120000
DTSTAMP:20260405T044853
CREATED:20250509T102503Z
LAST-MODIFIED:20250509T102503Z
UID:10091141-1748944800-1748952000@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses-15/
CATEGORIES:Business Planning,Digital Marketing,Marketing,Technology
END:VEVENT
END:VCALENDAR