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X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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DTSTART:20250101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260123T120000
DTEND;TZID=UTC:20260123T140000
DTSTAMP:20260403T232858
CREATED:20251202T113202Z
LAST-MODIFIED:20251202T113202Z
UID:10092675-1769169600-1769176800@investinangus.com
SUMMARY:Creating an effective email marketing strategy
DESCRIPTION:Customers buy from businesses that they know\, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.Most businesses send monthly newsletters to stay in touch with their audience\, but your results will improve with a structured plan and the best practices that will be explored in this webinar. Whether you’re new to email marketing or you’re looking to optimise your email strategy\, this webinar enable you to: \n\nAdopt email marketing into your wider marketing strategy and gain insight into your target audience\nUnderstand the key stages of an effective marketing strategy\nSegment your audiences and to target and position your offering to them effectively\nCreate a value-driven and customer-focussed content for email marketing whilst measuring and testing it’s effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nOptimise the different components of a successful email campaign\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications and use best practices for escaping the spam folder
URL:https://investinangus.com/event/creating-an-effective-email-marketing-strategy-16/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260126T100000
DTEND;TZID=UTC:20260126T120000
DTSTAMP:20260403T232858
CREATED:20251202T113450Z
LAST-MODIFIED:20251202T113450Z
UID:10092677-1769421600-1769428800@investinangus.com
SUMMARY:Social media essentials: LinkedIn
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. \nDuring this webinar\, you will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand
URL:https://investinangus.com/event/social-media-essentials-linkedin-15/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260126T100000
DTEND;TZID=UTC:20260126T150000
DTSTAMP:20260403T232858
CREATED:20260119T111715Z
LAST-MODIFIED:20260119T111715Z
UID:10092989-1769421600-1769439600@investinangus.com
SUMMARY:Your Business MOT - Drop-In Sessions
DESCRIPTION:If you’ve just launched a full-time venture or you’re growing a side hustle\, our free Business MOT drop-in sessions are here to help. \nPop in for a relaxed\, one-to-one chat with our expert advisers. We’ll take a look at what’s working well\, spot any gaps\, and guide you towards the right support to help you grow. It’s simple\, practical\, and tailored to you\, so you can move forward with confidence. \nDrop in for a free business check-up\, because every start-up deserves a strong start.
URL:https://investinangus.com/event/your-business-mot-drop-in-sessions/
LOCATION:Business Gateway Arbroath\, Unit 9 Harbour Visitor Centre\, Arbroath\, DD11 1PS
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260126T120000
DTEND;TZID=UTC:20260126T123000
DTSTAMP:20260403T232858
CREATED:20260119T140949Z
LAST-MODIFIED:20260119T140949Z
UID:10093047-1769428800-1769430600@investinangus.com
SUMMARY:Key numbers every business owner should understand | Lunch and Learn
DESCRIPTION:In this session\, Esther Kyesimira will explain why sales don’t always equal success. \nShe’ll also cover cash flow\, profit and turnover\, the key numbers to track and simple fixes founders can use in their businesses immediately. \nTopics covered in this session: \n\nThe difference between turnover\, profit and cash flow (and why many businesses fail despite good sales)\nThe three numbers you should check monthly to stay financially in control\nCommon pricing and cash flow mistakes seen across many small businesses\nSimple actions founders can take immediately to improve financial confidence
URL:https://investinangus.com/event/key-numbers-every-business-owner-should-understand-lunch-and-learn/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260126T130000
DTEND;TZID=UTC:20260126T150000
DTSTAMP:20260403T232858
CREATED:20251202T113734Z
LAST-MODIFIED:20251202T113734Z
UID:10092679-1769432400-1769439600@investinangus.com
SUMMARY:An introduction to business strategy
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/an-introduction-to-business-strategy-21/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260127T110000
DTEND;TZID=UTC:20260127T123000
DTSTAMP:20260403T232858
CREATED:20260119T131348Z
LAST-MODIFIED:20260119T131348Z
UID:10093035-1769511600-1769517000@investinangus.com
SUMMARY:Start Up Essentials
DESCRIPTION:Have you started the new year excited to take your business idea forward but are feeling overwhelmed about where to start and what’s involved? \nJoin us for an informal interactive session where GrowBiz Enterprise Facilitators\, Jenny Lyall and Ang Laurie will provide you with an insight into what self-employment could look like for you\, the things you need to consider and how you can go about getting started right now! \nBe inspired by Jenny and Ang\, both small business owners themselves. They understand the challenges involved in taking the first steps towards turning your business dreams into reality. \nThe session will include: \n\nFriendly guidance on key considerations\nHearing about existing small business owners and their journey into self-employment\nGaining confidence in your own existing skillset and understand the support available to develop your business toolkit\nInteractive discussion about your self-employment idea and deciding your next steps\n\nGrowBiz provides ongoing support throughout your self-employment journey. Begin by joining us in this learning session\, assured that we’re here to assist at every stage. You’ll leave this session feeling confident\, inspired\, and equipped with clear direction for your next steps.
URL:https://investinangus.com/event/start-up-essentials/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260127T130000
DTEND;TZID=UTC:20260127T143000
DTSTAMP:20260403T232858
CREATED:20260108T165424Z
LAST-MODIFIED:20260108T165424Z
UID:10092931-1769518800-1769524200@investinangus.com
SUMMARY:Using Public Contracts Scotland (PCS) – How to Find and Bid for Opportunities
DESCRIPTION:Public Contracts Scotland is the national public sector tender portal for Scotland. It lists contract opportunities for all public sector bodies and has a “Quick Quote” function for lower value contracts. This webinar will help you to ensure that you’re not only comfortable using the PCS website but also know how to generate business from it. \nThis event is suitable for Level 1 (Beginners). This workshop is the first step to tendering for new or inexperienced bidders. \nDuring this course\, you will learn: \n\nWhat is Public Contracts Scotland (PCS)?\nHow do I set myself up on PCS?\nWhat functions do I need to use on PCS?\nWhat is PCS-Tender (PCS-T)?\nWhat is a Quick Quote?\nHow does e-invoicing work?
URL:https://investinangus.com/event/using-public-contracts-scotland-pcs-how-to-find-and-bid-for-opportunities/
CATEGORIES:Procurement
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260127T140000
DTEND;TZID=UTC:20260127T160000
DTSTAMP:20260403T232858
CREATED:20251215T171108Z
LAST-MODIFIED:20251215T171108Z
UID:10092739-1769522400-1769529600@investinangus.com
SUMMARY:Why your business needs a blog
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine ranking\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/why-your-business-needs-a-blog-10/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260128T083000
DTEND;TZID=UTC:20260129T163000
DTSTAMP:20260403T232858
CREATED:20251216T102256Z
LAST-MODIFIED:20251216T102256Z
UID:10092786-1769589000-1769704200@investinangus.com
SUMMARY:Offshore Wind Conference 2026
DESCRIPTION:As we enter a crucial year for developing offshore wind in Scotland\, Scottish Renewables’ Offshore Wind Conference 2026 will explore what is needed to ensure the right conditions are in place to maximise the delivery of Scotland’s extensive pipeline of offshore wind projects. \nThe two-day event in Glasgow\, on January 28 and 29\, will examine how Scotland and the UK can maximise the opportunity this complex\, but essential technology has to offer. \nHot on the heels of the much-anticipated Allocation Round 7 announcement\, expected on January 14\, the Offshore Wind Conference 2026 will see both the UK and Scottish governments\, key stakeholders and industry leaders address the biggest challenges that we need to overcome in order to progress offshore wind projects through development and in to deployment in an ever-changing landscape. \nRegister now to take part in thought-provoking discussions and hear about the next steps we need to take on our journey to deploying more than 40GW of offshore wind by 2040.
URL:https://investinangus.com/event/offshore-wind-conference-2026/
LOCATION:SEC Glasgow\, Exhibition Way\, Glasgow\, G3 8YW
CATEGORIES:Offshore Wind
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260128T093000
DTEND;TZID=UTC:20260128T173000
DTSTAMP:20260403T232858
CREATED:20251105T112014Z
LAST-MODIFIED:20251105T112014Z
UID:10092396-1769592600-1769621400@investinangus.com
SUMMARY:The Rural AI Roadshow: How AI Can Help Your Rural Business Thrive
DESCRIPTION:Join one of the free Rural AI Roadshow Conferences running across Scotland in January 2026\, hosted by Scottish Enterprise\, Highlands and Islands Enterprise\, South of Scotland Enterprise\, The Scottish AI Alliance and The Data Lab. \nAI isn’t just for tech giants. It’s already helping rural businesses improve customer service\, manage stock\, reduce waste\, and even predict demand and it doesn’t have to be complicated or expensive. \nJoin us to explore how AI can fit into your business. These one-day conferences are designed to inspire\, inform\, and connect stakeholders from across the public and private sectors. \nWe’re bringing together rural business leaders from across Scotland for a day of practical insights\, real-life success stories\, and straightforward conversations about how artificial intelligence (AI) can help your business grow\, save time\, and make smarter decisions. \nThe conference will spotlight regional opportunities\, showcase pioneering projects\, and provide practical insights into how AI can drive inclusive and sustainable growth in rural Scotland. You’ll hear from fellow rural entrepreneurs\, get hands-on with simple tools\, and leave with ideas you can use. \nWhat to expect: \n\nKeynote Addresses from AI experts\nPanel Discussions featuring local leaders\, entrepreneurs\, and policymakers\nInteractive Workshops on AI adoption\, funding\, and skills development\nCase Studies highlighting successful rural AI applications\nNetworking Opportunities with peers\, innovators\, and support organisations\n\nWho should attend: \n\nRural business leaders and entrepreneurs\nLocal authorities and public sector leaders\nAcademics and researchers\nTechnology providers and developers
URL:https://investinangus.com/event/the-rural-ai-roadshow-how-ai-can-help-your-rural-business-thrive/
LOCATION:Apex City Quay Hotel\, 1 West Victoria Dock Road\, Dundee\, DD1 3JP
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260128T100000
DTEND;TZID=UTC:20260128T120000
DTSTAMP:20260403T232858
CREATED:20251202T114007Z
LAST-MODIFIED:20251202T114007Z
UID:10092681-1769594400-1769601600@investinangus.com
SUMMARY:Bookkeeping essentials
DESCRIPTION:At the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated\n\nYou will also receive a workbook on excel to help you manage and monitor costs and sales.
URL:https://investinangus.com/event/bookkeeping-essentials-39/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260128T113000
DTEND;TZID=UTC:20260128T130000
DTSTAMP:20260403T232858
CREATED:20251216T092805Z
LAST-MODIFIED:20251216T092805Z
UID:10092764-1769599800-1769605200@investinangus.com
SUMMARY:Extending Your Offering to Increase Sales
DESCRIPTION:By offering complementary products or services\, you give customers the chance to purchase a more complete solution from you. This not only increases sales revenue but also improves customer satisfaction and convenience. The goal is to build on what you already do well—whether you’re a service provider\, producer\, or retailer. \nIn this Learning Session\, led by Enterprise Facilitator Daniel Muir\, an expert in supply chain management\, we’ll consider how to choose suitable products or services to add\, commercial considerations\, practicalities and how to get the best results. \nBy the end of this session you’ll leave with much clearer steps about what you can do for your business in 2026.
URL:https://investinangus.com/event/extending-your-offering-to-increase-sales/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260128T120000
DTEND;TZID=UTC:20260128T123000
DTSTAMP:20260403T232858
CREATED:20251202T141128Z
LAST-MODIFIED:20251202T141128Z
UID:10092712-1769601600-1769603400@investinangus.com
SUMMARY:Grow boldly: Smarter security for the next stage of your business
DESCRIPTION:As your business grows\, so do your opportunities and so do the risks. \nFrom protecting customer data to securing your systems against new cyber threats\, keeping your business safe is essential to scaling with confidence. \nIn this practical and forward-looking session\, experts from Dell and Intel will share real-life examples and demos of smart\, affordable tools that help you protect your data\, devices\, and teams\, without slowing down innovation. \nWhether you’re expanding your team\, adopting AI tools\, or moving more of your business online\, this session will show you how to strengthen your digital foundations so you can spend more time on growing your business.
URL:https://investinangus.com/event/grow-boldly-smarter-security-for-the-next-stage-of-your-business/
CATEGORIES:Business Planning,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260128T120000
DTEND;TZID=UTC:20260128T130000
DTSTAMP:20260403T232858
CREATED:20260119T112447Z
LAST-MODIFIED:20260119T112447Z
UID:10092995-1769601600-1769605200@investinangus.com
SUMMARY:Selling online in 2026: What you need to know
DESCRIPTION:This session brings together experienced business owners and digital experts to share what really works when it comes to selling online. You’ll hear honest insights\, practical lessons and proven approaches that have helped businesses reach more customers and increase their sales. \nFrom choosing the right tools to improving your online presence and building customer trust\, the session will cover the key elements that support long-term growth. Whether you’re launching your first online store or refining an existing one\, you’ll leave with clear ideas you can put into action.
URL:https://investinangus.com/event/selling-online-in-2026-what-you-need-to-know/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260129
DTEND;VALUE=DATE:20260130
DTSTAMP:20260403T232858
CREATED:20251117T164833Z
LAST-MODIFIED:20251117T164833Z
UID:10092553-1769644800-1769731199@investinangus.com
SUMMARY:AI meets Shopify: The future of smarter online selling
DESCRIPTION:Join this webinar to learn how AI can enhance your Shopify store. \nGet practical insights into AI-powered tools that can help improve product recommendations\, streamline customer service\, and increase conversions.
URL:https://investinangus.com/event/ai-meets-shopify-the-future-of-smarter-online-selling/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260129T093000
DTEND;TZID=UTC:20260129T103000
DTSTAMP:20260403T232858
CREATED:20251215T172743Z
LAST-MODIFIED:20251215T172743Z
UID:10092747-1769679000-1769682600@investinangus.com
SUMMARY:Thorntons Webinar - The Employment Rights Bill
DESCRIPTION:Trumpted as the biggest change in employment law in a generation\, and with almost daily changes to the Employment Rights Bill being reported\, keeping track of what is happening and when is a bit of a minefield. \nThis webinar will bring you right up to date on what is happening\, and more importantly what you have to prepare for to ensure that you are fully compliant. \nJoin Noele McClelland\, Head of Thorntons Employment Team is keeping abreast of developments\, the priorities and pitfalls to look out for and how you can be ERB ready!
URL:https://investinangus.com/event/thorntons-webinar-the-employment-rights-bill/
CATEGORIES:HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260129T100000
DTEND;TZID=UTC:20260129T120000
DTSTAMP:20260403T232858
CREATED:20251202T114257Z
LAST-MODIFIED:20251202T114257Z
UID:10092683-1769680800-1769688000@investinangus.com
SUMMARY:Video production for digital marketing
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise\nGet to know the various digital platforms that can be utilised to view and share video content\nSee what editing apps are available and how to add music and subtitles
URL:https://investinangus.com/event/video-production-for-digital-marketing-13/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260129T100000
DTEND;TZID=UTC:20260129T123000
DTSTAMP:20260403T232858
CREATED:20251216T090857Z
LAST-MODIFIED:20251216T090857Z
UID:10092753-1769680800-1769689800@investinangus.com
SUMMARY:Higher yield at quieter times: grow your tourism business
DESCRIPTION:Are you a Scottish tourism business interested in exploring different routes to market\, how to create bookable experiences\, boost off-season yield\, and connect with the travel trade? This introductory Teams webinar is for you. \nSuitable for tourism business of all sizes.
URL:https://investinangus.com/event/higher-yield-at-quieter-times-grow-your-tourism-business/
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260129T103000
DTEND;TZID=UTC:20260129T113000
DTSTAMP:20260403T232858
CREATED:20260105T133345Z
LAST-MODIFIED:20260105T133345Z
UID:10092902-1769682600-1769686200@investinangus.com
SUMMARY:Communicating recycling best practice for behaviour change
DESCRIPTION:Join Zero Waste Scotland for a webinar exploring best practice in recycling communications\, drawing on two major research reports: \n\nHousehold Recycling Charter Code of Practice Communications Review – insights from local authority workshops and case studies on what works (and what doesn’t) when communicating service changes\, disruptions\, and contamination.\nPromoting Household Recycling: Local Authority Communications Best Practice – strategic recommendations on behaviour change models\, media mixes\, and using the national Recycle for Scotland brand.
URL:https://investinangus.com/event/communicating-recycling-best-practice-for-behaviour-change/
CATEGORIES:Communication,Green Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260129T120000
DTEND;TZID=UTC:20260129T123000
DTSTAMP:20260403T232858
CREATED:20260105T135632Z
LAST-MODIFIED:20260105T135632Z
UID:10092910-1769688000-1769689800@investinangus.com
SUMMARY:The AI tools small businesses need to scale now | Lunch and Learn
DESCRIPTION:Are you overwhelmed by the noise and confusion surrounding AI business tools? \nAs a small business owner\, you might know you need to adopt AI to stay competitive and efficient\, but the sheer volume of new tools makes knowing where to start paralysing. \nJoin Suki Singh\, founder of AIToolsTribe.com and Agentzio.com\, for a practical session designed specifically to demystify AI business tools for small and medium-sized businesses. \nHe’ll present a curated list of the top 7 “off-the-shelf” AI tools that are working right now for businesses operating on limited resources. \nTopics covered in this session: \n\nSmart lead generation and marketing: Filling your pipeline while you sleep\nProfessional writing assistants: Speeding up emails\, blogs and copy\nVideo generation: Creating engaging social assets without a studio with AI avatars and more\nCustomer engagement: Streamlining customer engagement across multiple channels.
URL:https://investinangus.com/event/the-ai-tools-small-businesses-need-to-scale-now-lunch-and-learn/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260129T140000
DTEND;TZID=UTC:20260129T143000
DTSTAMP:20260403T232858
CREATED:20251216T091217Z
LAST-MODIFIED:20251216T091217Z
UID:10092755-1769695200-1769697000@investinangus.com
SUMMARY:Inclusive tools on the VisitScotland Business Support Hub
DESCRIPTION:Discover our four-step process to help you develop an inclusive business by reviewing where you are currently\, identifying areas for improvements and setting a plan for the future. \nOur new tools will help you improve your accessibility\, engage diverse audiences\, and foster an inclusive culture within your business.
URL:https://investinangus.com/event/inclusive-tools-on-the-visitscotland-business-support-hub/
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260129T140000
DTEND;TZID=UTC:20260129T150000
DTSTAMP:20260403T232858
CREATED:20251202T141531Z
LAST-MODIFIED:20251202T141531Z
UID:10092714-1769695200-1769698800@investinangus.com
SUMMARY:How to sell through WhatsApp and messaging apps
DESCRIPTION:Customers increasingly expect quick\, convenient conversations with the businesses they buy from. \nMessaging apps like WhatsApp\, Facebook Messenger and Instagram DMs have become powerful channels for answering questions\, giving personalised recommendations and even completing sales on the spot. \nJoin this free Tech Hub webinar to discover how your small business can use messaging apps to engage customers\, speed up responses and turn conversations into sales. You’ll find out how to provide great service\, showcase products and manage orders directly from your phone. \nWhether you’re a small business owner\, retailer or service provider\, this session will give you the confidence to use messaging apps as a powerful\, low-cost sales channel. \nWhat you’ll learn: \n\nWhy messaging matters: The growing shift towards chat-based customer communication\nSales through conversation: How to recommend products and guide buyers through quick chats\nTaking orders in-app: Practical methods for capturing customer details\, sending payment links and confirming orders\nBuilding trust through fast replies: Tips to deliver helpful\, personalised responses without extra admin\nTools and shortcuts: Using templates\, catalogues and automated replies to save time and stay organised\n\nWho should attend: \n\nSmall business owners wanting to boost sales through direct conversations\nRetailers offering personalised recommendations\nService providers handling bookings or enquiries\nAnyone looking to streamline customer communication through mobile chat apps
URL:https://investinangus.com/event/how-to-sell-through-whatsapp-and-messaging-apps/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260129T170000
DTEND;TZID=UTC:20260129T190000
DTSTAMP:20260403T232858
CREATED:20251202T114554Z
LAST-MODIFIED:20251202T114554Z
UID:10092685-1769706000-1769713200@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-26/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260130T120000
DTEND;TZID=UTC:20260130T123000
DTSTAMP:20260403T232858
CREATED:20260119T141138Z
LAST-MODIFIED:20260119T141138Z
UID:10093049-1769774400-1769776200@investinangus.com
SUMMARY:Growing your business on social media | Lunch and Learn
DESCRIPTION:These days\, there’s much more to social media than posting content. You’re also having to build visibility and trust\, and acquire customers consistently. \nIn this insightful webinar led by Vandita Agarwal\, you’ll learn how to use social media to grow your business\, attract the right audience and convert engagement into real opportunities. \nDesigned specifically for entrepreneurs\, start-ups and small businesses\, this session will focus on what actually works for business growth across today’s key social media platforms. \nTopics covered in this session: \n\nHow to choose the right social media platforms for your business\nBuilding a strong brand presence that attracts and retains customers\nCreating content that drives engagement\, leads and conversions\nUsing social media as a sales and lead-generation tool\nSimple strategies to grow your audience organically and sustainably
URL:https://investinangus.com/event/growing-your-business-on-social-media-lunch-and-learn/
CATEGORIES:Digital Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260130T140000
DTEND;TZID=UTC:20260130T160000
DTSTAMP:20260403T232858
CREATED:20251215T171411Z
LAST-MODIFIED:20251215T171411Z
UID:10092741-1769781600-1769788800@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-40/
CATEGORIES:Digital Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260202T120000
DTEND;TZID=UTC:20260202T123000
DTSTAMP:20260403T232858
CREATED:20260119T141323Z
LAST-MODIFIED:20260119T141323Z
UID:10093051-1770033600-1770035400@investinangus.com
SUMMARY:How to get into retail | Lunch and Learn
DESCRIPTION:Breaking into retail can feel like a black box: unclear expectations\, mixed advice and little transparency around what buyers truly value. \nIn this practical session\, Anne-Sophie Martin-Kukah draws back the curtain on what happens behind the shelves\, sharing real-world insights from over a decade working with major FMCG brands and challenger founders. \nYou’ll learn how retailers assess brands\, where founders often lose traction and what “retail-ready” actually means in today’s climate. \nThis session is designed to help founders of consumer goods move beyond guesswork\, build credibility with buyers and make smarter decisions. \nTopics covered in this session: \n\nWhat “retail-ready” actually means and where you truly stand. Most founders are told to “get retail-ready” without ever being shown what that looks like in practice. You’ll leave with a clear understanding of the commercial\, operational and brand markers retailers use to assess businesses\, and how to honestly evaluate your own readiness today.\nHow buyers think\, decide and “de-risk” their choice. Go beyond surface-level pitching advice and understand how retail buyers actually make decisions. What reassures them\, what raises red flags and how do they assess risk when backing emerging brands?\nA practical framework to move forward – whether you’re pre-pitch\, pitching or post-pitch. Founders often don’t know what to do next if retail feels “a bit too soon” or if interest hasn’t converted into listings. You’ll gain a clear framework to help you prioritise actions\, strengthen gaps and progress strategically\, instead of rushing or stalling.
URL:https://investinangus.com/event/how-to-get-into-retail-lunch-and-learn/
CATEGORIES:Business Planning
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260202T140000
DTEND;TZID=UTC:20260202T160000
DTSTAMP:20260403T232858
CREATED:20260105T113430Z
LAST-MODIFIED:20260105T113430Z
UID:10092850-1770040800-1770048000@investinangus.com
SUMMARY:Why your business needs a blog
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine ranking\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/why-your-business-needs-a-blog-11/
CATEGORIES:Digital Marketing,Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260203T103000
DTEND;TZID=UTC:20260203T120000
DTSTAMP:20260403T232858
CREATED:20260105T134740Z
LAST-MODIFIED:20260105T134740Z
UID:10092906-1770114600-1770120000@investinangus.com
SUMMARY:Making the most of your Carbon Audit: Beyond the tick-box exercise
DESCRIPTION:You may have completed a carbon audit in the last 5 years\, but have you since used the results? \nIn this webinar we’ll chat to Farm Carbon Toolkit about what your carbon audit results can actually tell you\, and what you can do with that data to make more informed decisions\, better understand where you could make savings\, and build resilience in your system. \nCarbon audits are one of the five requirements of the new Whole Farm Plan\, and all farmers and crofters receiving Basic Payments (BPS) must complete one by 2028. \nJoin us for an insightful and interactive session! \nFREE and open to farmers\, crofters\, growers and land managers. Booking required.
URL:https://investinangus.com/event/making-the-most-of-your-carbon-audit-beyond-the-tick-box-exercise/
CATEGORIES:Agriculture,Sustainable/Circular Economy
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260203T110000
DTEND;TZID=UTC:20260203T120000
DTSTAMP:20260403T232858
CREATED:20260119T141516Z
LAST-MODIFIED:20260119T141516Z
UID:10093053-1770116400-1770120000@investinangus.com
SUMMARY:Legal essentials for startups
DESCRIPTION:As your start-up grows\, clear legal foundations help you scale with confidence and reduce risk. Gaps in contracts\, governance\, or data protection can slow momentum and make investment more difficult. \nJoin LegalVision’s free webinar\, Legal Essentials for Startups: Contracts\, Licences\, and Governance\, with LegalVision’s Kristine Biason. \nKey takeaways: \n\nHow to set up contract frameworks that support growth\nProtecting your intellectual property and core business rights\nGovernance and UK GDPR essentials investors expect
URL:https://investinangus.com/event/legal-essentials-for-startups/
CATEGORIES:Business Start-up
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260203T120000
DTEND;TZID=UTC:20260203T130000
DTSTAMP:20260403T232858
CREATED:20260202T125244Z
LAST-MODIFIED:20260202T125244Z
UID:10093363-1770120000-1770123600@investinangus.com
SUMMARY:Maximising your Google Profile
DESCRIPTION:This one hour webinar will support you to ensure each element of your agritourism and farm retail business is set up correctly for Google\, helping to drive sales. \nVisit Scotland have recently connected their listings website visitscotland.com to Google listings. Andrew Craig from VisitScotland will explain what you need to do to ensure your business is profiled.
URL:https://investinangus.com/event/maximising-your-google-profile/
CATEGORIES:Digital Marketing
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