Invest in Angus

Photography for online business
2022-05-31 18:00 - 20:00 UTC
During this webinar you will:

Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms.
See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.

Thorntons Employment Webinar - Fair Recruitment
2022-06-01 09:30 - 11:30
All successful organisations need the right people and a vital part of achieving this is getting the process of recruitment right. However, if things aren’t handled correctly this can mean wasted time, higher staff turnover and even claims by unsuccessful candidates who don’t feel fairly treated. A criminal prosecution can also arise if someone is employed without the right checks being done and who turns out not to have the right to work in the UK.
At this webinar, Chris Phillips and Louise Crichton from our Employment and Immigration teams will highlight some key legal and practical issues for employers involved in the recruitment process.
This webinar will cover:

Five top tips for effective recruitment
Managing the recruitment process
Avoiding the legal pitfalls and minimising the risk of claims
Three ways to conduct right to work checks
Why checks are vital for fair recruitment
Changes and potential issues including digitalisation and ongoing covid concessions

What will I learn?
You will understand the key elements for a robust recruitment process which is compliant with both immigration and employment law.
Who should attend?

HR professionals
Line managers
Business owners

Twitter for business
2022-06-06 14:00 - 16:00
This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to create them.
You will also learn about:

Twitter best practice content and what makes the perfect tweet.
Dashboards such as Hootsuite to help you manage and integrate your social media accounts and schedule content.
Advanced techniques for social listening and pro-actively finding content and customers.

Scotland's Town Centres Action Plan 2 Roadshow - North East
2022-06-07 14:00 - 15:30
Each event within the TCAP2 Roadshow series will focus on a different region in Scotland, with each event inviting esteemed speakers to talk about place policy, before covering local examples of innovative projects and initiatives. The aim of each event is to examine, discuss and celebrate the variety of work being done in Scotland’s Towns all whilst covering a broad range of themes, from Climate to Community.
This event will have a focus on the North East.
Agenda
Policy Framework
14:00 – 14:10 Introducing TCAP2 – Overview of Main Objectives and Actions
Phil Prentice, Chief Officer, Scotland’s Towns Partnership
14:10 – 14:25 Placemaking: Sam Cassels, Place Principle Adviser, Scottish Government
14:25 – 14:35 Q & A
Place in Practice: North of Scotland Exemplars
14:45 – 14:55 Climate Action: Dr Emilie Wadsworth, Operations Director, Green Action Trust
14:55 – 15:05 Health & Wellbeing or Learning: Diarmaid Lawlor, Associate Director, Scottish Futures Trust
15:05 – 15:15 Enterprising Communities & Vibrant Local Economies: Christine Webster, Regeneration and Town Centres Manager, Aberdeenshire Council
15:15 – 15:25 Q & A
15:25 – 15:30 Closing remarks – Phil Prentice

Cloud for business
2022-06-07 18:00 - 19:30
How can you keep track of customers, manage resources and keep in touch with everyone efficiently? Is a cloud-based solution right for your business? How do different back office strategies compare on cost and value?
At the end of this webinar, you’ll have:

Up-to-date information and tools to help you make strategic back-office decisions.
Real-world examples will help you understand different cloud-based platforms, their functions, and their costs.
You will be able to identify which platforms suit your business, and how their scalability could complement your plans.

Ready, Steady, Grow: How to Expand Your Business
2022-06-07 18:00 - 20:00
Are you a business that has been trading for less than five years?
Do you realise your full potential? This is an opportunity for you to gain an outsider’s perspective, which can be essential in realising the potential for your business to expand.
Working with our advisers, you will analyse the current state of your business, and identify key areas for growth. You will also be shown various tools that can be utilised to analyse your business’ performance.
You will leave this webinar feeling motivated, with the knowledge of how to grow your business. You’ll now be able to set new goals, that previously weren’t possible.
If you are an early-stage business looking to grow, book your place now!
This webinar is for businesses located in Perth, Dundee & Angus.

Video production for social media
2022-06-08 10:00 - 12:00
Video captures people’s attention online and is important for getting your message across, while engaging with your target audience.
Learn how to:

Choose what type of video to create to suit your business objectives
Plan, shoot, edit, and upload video without special kit or expertise.
Get to know the various digital platforms that can be utilised to view and share video content.
See what editing apps are available and how to add music and subtitles.

Circular economy kickstarter
2022-06-08 14:00 - 15:00
Not sure what the circular economy is, but want to find out more? This webinar is a tool to help businesses design, develop and evaluate the circular business models of the future. The webinar poses strategies and case studies to challenge the status quo and inspire new solutions to today’s problems.
The event is targeted at start-ups or existing small/medium-sized enterprises who are at the beginning of their circular economy journey.
The workshop will provide inspiration on how to make a business more circular, leaving participants with a better understanding of the circular economy and an action plan of next steps.

A Practical Guide to Net Zero in Scotland
2022-06-08 14:00 - 15:30
Join us for a webinar brought to you by FSB and Carbon-Zero UK to find out more about how to begin your journey towards net zero.
Brian Johnstone, a Low Carbon Consultant, will offer practical guidance on how to calculate your carbon emissions looking at three areas of emissions:

Direct- activities owned or controlled by an organisation – Boilers, Vehicles, Fuels, refrigerants;
Indirect- Purchased Electricity, heat, steam or cooling
Other Indirect Emissions – Business Travel, Materials Purchased, Inward Freighting Of Goods, Non owned (leased) assets.

During this session we’ll be assessing what those emissions mean.

How to create a plan to reduce the emissions.
Cost, support and guidance to help businesses on the journey.
Offsetting carbon and purchasing credits.

Throughout, participants will have the opportunity to ask questions using the chat function and the event will conclude with a Q&A.

Pinterest for business
2022-06-08 14:00 - 16:00
Thinking about using Pinterest to showcase your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest.
We will cover which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting content and how that can maximise impact.

Bookkeeping and finance: The essentials for business
2022-06-09 09:00 - 11:00
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including developing basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund both start up and growth. At the end of the session, you will receive a workbook on excel to help you manage and monitor costs and sales.
After this webinar, you will be able to:

Implement basic bookkeeping skills across your business
Create a profit and loss account
Understand what expenses can and cannot be claimed
Use financial management to increase revenues and profits
Understand how you can fund your business

Market Research Made Easy
2022-06-09 09:30 - 12:30
The workshop will look at:

the role of marketing in your business
identifying your target customers
identifying the strengths and weaknesses of your competitors
market research

There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.

Financial Readiness
2022-06-09 11:00 - 12:30
If you’re a startup company considering your first fundraising campaign, this webinar is for you.
What you’ll learn
Gather insights on the following questions:
Should debt or equity fund your next move?
How do you get funder ready?
What alternative finance is available to help grow your business?
It is becoming increasingly more important to consider a net zero approach to help Scotland push its green agenda – how does this affect funding for you?
Join us for an interactive session where our guest panellists will give a brief overview of funding available, then you’ll have the opportunity to ask any questions.
Agenda
11:00am: Introduction and how Scottish Enterprise can help you on the funding journey – Gary Torbett, Scottish Enterprise
11:10am: Overview and eligibility for the Scottish Loan Scheme – Alison Scott, Scottish Enterprise
11:20am: Equity funding – Alan Donald, LINC Scotland
11:30am: Corporate finance ‘How to get funder ready’ – Ian McDonald, Henderson Loggie
11:40am: What does net zero mean when looking for funding? – Gary Torbett, Scottish Enterprise
11:50am: Question and answer session
12:30pm: Close

Digital Manufacturing on a Shoestring
2022-06-09 13:30 - 15:00
The Digital Manufacturing on a Shoestring project is designed to help small and medium-sized manufacturers (SMEs) adopt simple digital technologies to improve your business and make digitalisation easy and accessible.
By providing companies with low-cost, low-risk solutions that directly address your top business priorities, Shoestring helps:

Improve processes
Upskill your staff
Encourage collaboration with like-minded companies and Higher Education Institutions

In partnership with the Institute for Manufacturing (IfM) and Scottish Enterprise, this webinar will showcase how a Scottish business deployed a simple Shoestring solution and explain how the company has benefited. You’ll also learn why this company is now feeling confident about digitalisation and thinking about what else it can achieve with technology.
During this session, you’ll get a chance to:

Look at low-cost digital options suitable for small manufacturing companies
Hear a first-hand account from a Scottish SME
Explore digital solutions which could address your top business needs
Learn about opportunities for further involvement in the Shoestring project

The webinar is open to any small or medium-sized manufacturing company in Scotland.

How to build a digital marketing plan
2022-06-09 18:00 - 19:30
This webinar will guide you through the steps needed to create an effective digital marketing strategy to meet your business objectives and create more leads.
We will cover:

Setting measurable goals, establishing what your customers are looking for and competitor analysis.
Developing your brand
Content strategy
Prioritising digital channels
Marketing communications planning and evaluation

Facebook for business
2022-06-10 10:00 - 12:00
In this webinar you will:
– Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy.
– Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach and impact.
– Learn from the stats and data you can get from the system and discover who your most interested customers/clients are.
– Understand the power of Facebook advertising, and other selling options available to you.

Taking a strategic approach to developing your business
2022-06-10 14:00 - 16:00
The webinar is practical, and outcomes driven.
Content will focus on a pragmatic approach to Strategic Planning designed to fit with the needs of small businesses in both B2C and B2B environments.
Topics covered during the webinar will include:

Looking at your business today – identifying your strengths and areas for development
The key pillars of a business and why balancing all areas is essential for success
Personal and business ambitions and using these to guide strategy development
Ansoff’s Matrix as a tool for identifying core growth strategies
The core components of your business delivery
How to develop a methodical, strategic approach to developing your business for future success

You will understand:

How to undertake a balanced review of where your business is that helps identify areas for development
Ansoff’s Matrix and how to use it as a core strategic planning tool
How to create a strategic plan for growing your business

Circular Economy & Green Skills
2022-06-13 10:00 - 11:00
Join us as we host a visit from Lorna Slater MSP, Minister for Green Skills, Circular Economy and Biodiversity, at the University of Dundee. During the event we’ll hear more about the Circular Economy Bill Consultation and Green Skills, allowing members to provide feedback on issues across Dundee & Angus.
We’ll also learn more about the MSIP Skills Academy. MSIP, Skills Development Scotland and D&A College aim to establish a Skills Academy on the Michelin Scotland Innovation Parc to respond collectively to the emerging needs of the sustainable mobility and renewable energy industries and to support the creation of green jobs and skills in Scotland. With changes in the ways that people move around, the energy market and emerging opportunities in other associated industries, such as engineering, construction, transport and advanced manufacturing, the need for a multidisciplinary skills training facility at the heart of MSIP campus is well established. As well as delivering training provision, the Skills Academy will also provide innovation and partnership opportunities with the tenant companies and University partners and act as an attractor for FDI.

Enhance your business with digital
2022-06-13 10:00 - 11:30
Discover the opportunities using digital could bring your business as well as what you need to consider if your business isn’t online yet. This free webinar will give you the chance to up-skill your digital knowledge and explore some of the common fears and barriers associated with moving your business online, using social media channels and much more.
We will cover:

The opportunities and benefits that doing more digitally could offer your business
Websites and ecommerce
Content marketing and key digital channels, including social media, search and email
Opportunities with cloud computing
Remote working tools
The importance of cyber resilience

Go green to grow your business
2022-06-13 10:00 - 12:00
This webinar will cover a variety of areas, from “what have we learned from Covid?” through to “understanding your new greener customer”, to “reducing your costs and upping your sales”, highlighting where profit can be generated from developing your businesses green credentials.
We will look at:

Understanding the problem
What is sustainability and why it is important
Innovation
Profiting from being a green business
Top tips for going green

Online user experience: How to analyse it and improve it
2022-06-13 14:00 - 16:00
In this webinar you will discover and define your business goals, design a user-friendly experience and learn how to test and launch your online platform.
Once you have completed this webinar you will know more about how to continuously maintain and improve your digital platform, acting on data and results. You will be able to engage with more customers (or potential customers) and sell your products and services to a wider audience.

Amazon BootCamp Scotland
2022-06-14 09:30 - 16:30
Amazon Bootcamp teaches you how to sell successfully on its platform. Learn about the latest content trends and get advice on selling to EU markets from experienced Amazon seller, Karen Riddick.
The event gives you opportunity to attend all topic sessions or you can tailor the topics to suit your needs. Detailed joining instructions will be provided before the event so you can plan your day.
Introduction and welcome: Karen Riddick
Morning session:
1. Opening your Amazon Account
2. Managing your Amazon Account
3. Listing your Product
The morning session will cover all you need to know about the Amazon marketplace, how to open and manage your selling account and how to set up your Amazon catalogue. Focus areas will include:

Finding your place in the Amazon marketplace
Tips for researching your product’s potential
Creating effective product pages and offers

Afternoon session:
4. Optimising your Products
5. Managing your Orders
6. Selling in EU
The afternoon session will discuss promoting your products on Amazon, fulfilling your orders and expanding internationally. Focus areas will include:

Using Amazon’s warehouse and fulfilment services to grow your business
Attracting Amazon Prime customers to your products by becoming a Prime Eligible seller
Using the Amazon Marketplace to reach your EU customers after Brexit

Perfect your pitches and presentations
2022-06-14 10:00 - 11:00
Join our webinar and discover the ‘trade secret’ tips and techniques to help you look, sound and feel confident when you’re giving networking presentations and business pitches – on-screen and face-to-face – and that’s whether you’re new to networking or an experienced presenter.
This event is aimed at small business owners who are looking to perfect their business pitch, when delivering face-to-face or online.
Our guest presenter, Debbie Catt will share her insights into how to give unique, persuasive and personality-packed presentations.

Building your brand and promotional graphics
2022-06-14 10:00 - 12:00
This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message and values in order to stand out from competitors, build a loyal customer base and make more sales.
This webinar will:

Provide you with a clear understanding of the difference between brands and branding
Help you learn how to develop your brand’s positioning, character, and purpose to differentiate your business from its competitors
Demonstrate how to set up a brand kit and style guide to ensure consistency across websites, social media, business cards, posters etc.
Teach you how to create simple promotional graphics using a variety of tools including Canva
Highlight a variety of free tools including Google Drive, Hubspot and Mailchimp that can save time and simplify marketing tasks

Germany - Fashion & Lifestyle Opportunities
2022-06-14 10:30 - 11:30
Germany, post-Brexit and post-Covid, is a challenging market for the Consumer, Textile and Lifestyle sectors and this webinar aims to inform Scottish companies to:

navigate the new international landscape post Brexit for their B2B and B2C business
increase the awareness of international retail and fashion trends
find new ways to do business with consumer retail and online platforms

How to improve your Google search rankings
2022-06-14 18:00 - 20:00
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online.
We will cover:

How search engines work, and the factors used to rank your site.
Optimising your website for search engines
Keyword research tools and how to benefit from them
Technical considerations for further search engine benefits

Let's Talk Technical
2022-06-15 10:00 - 11:15
Work in engineering, manufacturing or transport ? Then join our sector specific networking group and grow your contacts.
You are invited to join our monthly group of engineering, manufacturing and transport businesses to discuss issues relating to those sectors. This group is designed to help you to develop specialist contacts in your area of industry and focusses on topics suggested by the group. We meet on the third Wednesday of every month for 75 minutes.

Website analytics to improve your business and sales
2022-06-15 10:00 - 12:00
Google Analytics, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by:

Learning about top landing pages and traffic sources, to understanding organic search rankings and user interaction,
We’ll show you around the Google Analytics interface, help you view and understand key reports, how to setup Goal conversions and more.

Offshore Wind Growth Partnership Development Grants Briefing Webinar
2022-06-15 14:00 - 15:00
The Offshore Wind Growth Partnership (OWGP) welcomes UK supply chain companies and potential new market entrants to join a virtual briefing on their latest Development Grant opportunities.
The OWGP is offering up to £500k funding for projects to help companies to improve their competitiveness or increase capability and enable a step-change in their growth. The funding competition aims to encourage more businesses into the offshore wind supply chain by helping to overcome barriers to diversification, and for UK companies already working in the offshore wind sector to grow their market share through increased competitiveness and development of new products or services.
In this session you will also hear about some other upcoming as well as live activities OWGP are working on.

An introduction to business websites & what you need to consider
2022-06-15 14:00 - 16:00
This webinar will take you right from the beginning of website building. You will learn about:

The need to determine website objectives
The importance of knowing who your audience is and measuring results
Setting clear calls to action and creating engaging content.
Create your brand’s visual identity online, your site’s blueprint and how you can structure your site map.
What’s involved in registering and maintaining your site content and options for hosting it.

This webinar will also offer guidance on when and how to outsource your website development. Covering topics such as where to find a contractor, what to organise first and costing for the work.
