Invest in Angus

Go green to grow your business
2022-06-13 10:00 - 12:00 UTC
This webinar will cover a variety of areas, from “what have we learned from Covid?” through to “understanding your new greener customer”, to “reducing your costs and upping your sales”, highlighting where profit can be generated from developing your businesses green credentials.
We will look at:

Understanding the problem
What is sustainability and why it is important
Innovation
Profiting from being a green business
Top tips for going green

Online user experience: How to analyse it and improve it
2022-06-13 14:00 - 16:00
In this webinar you will discover and define your business goals, design a user-friendly experience and learn how to test and launch your online platform.
Once you have completed this webinar you will know more about how to continuously maintain and improve your digital platform, acting on data and results. You will be able to engage with more customers (or potential customers) and sell your products and services to a wider audience.

Amazon BootCamp Scotland
2022-06-14 09:30 - 16:30
Amazon Bootcamp teaches you how to sell successfully on its platform. Learn about the latest content trends and get advice on selling to EU markets from experienced Amazon seller, Karen Riddick.
The event gives you opportunity to attend all topic sessions or you can tailor the topics to suit your needs. Detailed joining instructions will be provided before the event so you can plan your day.
Introduction and welcome: Karen Riddick
Morning session:
1. Opening your Amazon Account
2. Managing your Amazon Account
3. Listing your Product
The morning session will cover all you need to know about the Amazon marketplace, how to open and manage your selling account and how to set up your Amazon catalogue. Focus areas will include:

Finding your place in the Amazon marketplace
Tips for researching your product’s potential
Creating effective product pages and offers

Afternoon session:
4. Optimising your Products
5. Managing your Orders
6. Selling in EU
The afternoon session will discuss promoting your products on Amazon, fulfilling your orders and expanding internationally. Focus areas will include:

Using Amazon’s warehouse and fulfilment services to grow your business
Attracting Amazon Prime customers to your products by becoming a Prime Eligible seller
Using the Amazon Marketplace to reach your EU customers after Brexit

Perfect your pitches and presentations
2022-06-14 10:00 - 11:00
Join our webinar and discover the ‘trade secret’ tips and techniques to help you look, sound and feel confident when you’re giving networking presentations and business pitches – on-screen and face-to-face – and that’s whether you’re new to networking or an experienced presenter.
This event is aimed at small business owners who are looking to perfect their business pitch, when delivering face-to-face or online.
Our guest presenter, Debbie Catt will share her insights into how to give unique, persuasive and personality-packed presentations.

Building your brand and promotional graphics
2022-06-14 10:00 - 12:00
This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message and values in order to stand out from competitors, build a loyal customer base and make more sales.
This webinar will:

Provide you with a clear understanding of the difference between brands and branding
Help you learn how to develop your brand’s positioning, character, and purpose to differentiate your business from its competitors
Demonstrate how to set up a brand kit and style guide to ensure consistency across websites, social media, business cards, posters etc.
Teach you how to create simple promotional graphics using a variety of tools including Canva
Highlight a variety of free tools including Google Drive, Hubspot and Mailchimp that can save time and simplify marketing tasks

Germany - Fashion & Lifestyle Opportunities
2022-06-14 10:30 - 11:30
Germany, post-Brexit and post-Covid, is a challenging market for the Consumer, Textile and Lifestyle sectors and this webinar aims to inform Scottish companies to:

navigate the new international landscape post Brexit for their B2B and B2C business
increase the awareness of international retail and fashion trends
find new ways to do business with consumer retail and online platforms

How to improve your Google search rankings
2022-06-14 18:00 - 20:00
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online.
We will cover:

How search engines work, and the factors used to rank your site.
Optimising your website for search engines
Keyword research tools and how to benefit from them
Technical considerations for further search engine benefits

Let's Talk Technical
2022-06-15 10:00 - 11:15
Work in engineering, manufacturing or transport ? Then join our sector specific networking group and grow your contacts.
You are invited to join our monthly group of engineering, manufacturing and transport businesses to discuss issues relating to those sectors. This group is designed to help you to develop specialist contacts in your area of industry and focusses on topics suggested by the group. We meet on the third Wednesday of every month for 75 minutes.

Website analytics to improve your business and sales
2022-06-15 10:00 - 12:00
Google Analytics, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by:

Learning about top landing pages and traffic sources, to understanding organic search rankings and user interaction,
We’ll show you around the Google Analytics interface, help you view and understand key reports, how to setup Goal conversions and more.

Offshore Wind Growth Partnership Development Grants Briefing Webinar
2022-06-15 14:00 - 15:00
The Offshore Wind Growth Partnership (OWGP) welcomes UK supply chain companies and potential new market entrants to join a virtual briefing on their latest Development Grant opportunities.
The OWGP is offering up to £500k funding for projects to help companies to improve their competitiveness or increase capability and enable a step-change in their growth. The funding competition aims to encourage more businesses into the offshore wind supply chain by helping to overcome barriers to diversification, and for UK companies already working in the offshore wind sector to grow their market share through increased competitiveness and development of new products or services.
In this session you will also hear about some other upcoming as well as live activities OWGP are working on.

An introduction to business websites & what you need to consider
2022-06-15 14:00 - 16:00
This webinar will take you right from the beginning of website building. You will learn about:

The need to determine website objectives
The importance of knowing who your audience is and measuring results
Setting clear calls to action and creating engaging content.
Create your brand’s visual identity online, your site’s blueprint and how you can structure your site map.
What’s involved in registering and maintaining your site content and options for hosting it.

This webinar will also offer guidance on when and how to outsource your website development. Covering topics such as where to find a contractor, what to organise first and costing for the work.

Starting a business: Everything you need to know
2022-06-15 18:00 - 20:00
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and this webinar will help you decide if this is the right path for you. We will explore your potential customers, the problems your business can solve for them and how you can do that better than the competition. Once that is clear, we will look at the key activities and costs involved in starting and running the business and tools for determining the commercial viability before considering the main options for business structures (sole trader, partnership, or limited company).
We will look at:

Personal finance planning – how much do you need to earn?
Researching your market – to develop an understanding of your market, who your customers are, understanding your competition and what the trends are within your chosen field.
Business structure – what are the main business structures? How to decide which is right for you and how to register as a business.
Creating your start-up action plan – an outline.

Email marketing for business
2022-06-16 10:00 - 11:30
By the end of this webinar, you will be able to understand how to:

Target the right audiences
Create a quality marketing email and how to measure its effectiveness.
Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels.
Identify the different components of a successful email campaign, including design, HTML v text and other formats.
Reporting and measuring is vitally important, we will recommend what reporting to track to make sure your campaigns are successful
Legal requirements that you need to follow will also be covered.

Instagram for business
2022-06-16 14:00 - 16:00
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover:

Getting the setup right and benefitting from the available business tools.
Best practice profiles, and some strategies to help your business stand out from the crowd.
Learn which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.
The various types of content you can post to Instagram, from regular posts, to Stories, Reels, and Live Video.

An Introduction to Bookkeeping
2022-06-16 18:00 - 20:00
This workshop will explain:

what financial records are needed
the broad principles and procedures of accounting systems
how to choose accounting systems – both manual and computerised
which financial statements and statutory returns are relevant to your business
different accounting periods and financial years
how to use financial records for monitoring the financial state of your business
cash flow forecasting, profit and loss statements as well as what they should contain
what financial measures and forecasts are needed by your business
what information on financial record keeping is available and from whom

By the end of the workshop you will be able to introduce or improve your financial record keeping system and improve how you manage your finances.

Sales – How to find them, make them and keep them
2022-06-17 10:00 - 12:00
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments.
We will cover:

Why a clear understanding of what an ideal customer looks like and a good understanding of their problems, needs and wants is key to sales success.
How to develop your sales platform using digital tools, platforms, and techniques.
The different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press.
The key phases in prospecting, qualifying, and converting sales prospects.
The value of a Sales Funnel and how it can be used to help plan and achieve sales.
Why keeping the customers you already have is the best sales strategy of all?
The importance of appropriate customer service in retaining customers.

An Introduction to Self-Employment and Starting your own Business
2022-06-20 09:30 - 12:30 | Friockheim Hub, Eastgate, Friockheim, DD11 4TG
This workshop aims to make you aware of the various requirements involved in setting up a business.
The workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information, advice and guidance.
Please note: This is a face-to-face workshop being held at Friockheim Hub.

Writing a business plan – Why it's essential for ALL businesses
2022-06-20 10:00 - 12:00
Just starting up or looking to update your business plan to get funding or take forward developments? Then this session is for you.
We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant and how you can develop a business plan to meet your needs.
We will cover:

The business plan structure
What should be included within each section
When and how to use a business plan
The connections (and importance) between the words and the numbers
How to identify and manage cashflow within the business planning process

Planning & scheduling your online content
2022-06-20 14:00 - 16:00
Businesses who plan their content in advance, aligning all channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform – hugely increase the chances of achieving impact.
In this brand new DigitalBoost webinar, you will learn how to:

Plan content based on your business and your customer needs
Evaluate current social media dashboards and management tools
Create a social media content calendar and schedule updates automatically
Reach more people through your blog and email newsletters
Implement simple automation techniques to increase efficiency

Having great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling, to achieve great business results.

LinkedIn for business
2022-06-20 18:00 - 20:00
No longer just an online CV, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance.
You will:

Create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.
Learn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.
Content is king on LinkedIn, and we’ll show you how to plan and produce captivating content that enriches your brand.

Photography for online business
2022-06-21 10:00 - 12:00
During this webinar you will:

Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms.
See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.

Customer service: Creating the right response, approach and reputation for your business
2022-06-21 14:00 - 16:00
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one?
Did you know that by retaining just 5% of your customer base can give an increase of over 20% in profits for your business?
Having an effective strategy in place for your business to deliver great customer service is critical for your business. From deciding on an initial customer service strategy to how to use customer feedback to help grow your business, this webinar covers the key things you need to consider when thinking about how your business interacts with its customers. Some of the topics covered in this webinar include:

Why good customer service is critical for business growth
What are the essentials of delivering great customer service and how should this be delivered?
How to effectively manage different types of customers and their expectations
How, why, and when should you measure the service a business delivers
How to use the service provided to promote a business and enable growth

Generating ideas for your business
2022-06-21 18:00 - 20:00
Many people would like to start their own business but don’t have a business idea to focus on. This session will help you:
1. Clarify your motivation behind starting your own business
2. Appreciate your skills and experiences
3. Use a range of techniques for generating new business ideas
4. Gain an appreciation of how to evaluate these ideas
5. Prepare to get started!

Marketing 1-2-1 Surgery Sessions
2022-06-22 09:00 - 17:00
Whether you’d like to discuss market research, marketing strategy or would even just like an impartial review of your website or social media page, this is an opportunity to book a one to one appointment either from the Business Gateway Dundee office or over Zoom with marketing specialist, Stuart Milne.
These appointments are for businesses based in Dundee, Angus or Perth.

Get it right with image copyright
2022-06-22 09:30 - 10:30
Discover how to protect yourself when using images online.
This national webinar is designed to look at the perils of using images online, and how to prevent infringing copyright when you do so. We will also discuss how to handle any claims that you receive from the owners of images or their agents.

Producing engaging online content
2022-06-22 10:00 - 12:00
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products.In this webinar we will show you how to source, develop and measure content. It’s ideal for businesses that already have a business website or use social media and now want to take it a step further.
By the end of it you will have the skills to show your audience that you are a trusted operator in your field.
This session will help you:

Understand what kind of content your customers are looking for
How to find, write and package it
How to market it and measure its success.
Amplify your brand and message, and to boost sales and profits.

European Clean Energy Transition Partnership Programme
2022-06-22 10:30 - 11:30
This new transformative research, development and innovation programme will support transnational collaborative projects in the renewable energy sector (offshore renewables, heat pumps and heat networks), fuels (green hydrogen), the systems and storage solutions which optimise their use, as well as Carbon Capture and Storage (CCUS).

Paid for advertising
2022-06-22 14:00 - 15:30
After this webinar you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you, as well as the mix of social media platforms you can choose from.
We will cover:

Strategy, ad content guidelines and ad sizes
Keyword planning, tracking and analysis to optimise your campaigns.
You will gain a clearer understanding of how to evaluate and analyse existing social media advertising campaigns
Pinpoint areas for improvement and be on top of legal guidelines.

HR – The essentials for running a business
2022-06-22 17:00 - 19:00
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, hours of work, it is a minefield for the business owner.
During this time there is a need to do all this and more remotely, and at the same time consider how staff manage both personally and productively during the pandemic.
This webinar will allow the employer to have the main facts in their possession to start taking on staff.
We will look at:

How in the current climate you can manage staff and teams in a remote environment, considering their productivity, efficiency, and the issues of home working.
How you can best manage staff to ensure productivity is kept and mental health is supported during this challenging time.
The impacts of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed.

Heat Networks - Lessons from Scandanavia
2022-06-23 10:30 - 11:30
Heat networks are a significant way to address decarbonising heat. This webinar provides an opportunity to hear from Vattenfall, Danfoss and Logstor, giving companies here a greater insight into heat network deployment.
