Invest in Angus

Marketing your business on a budget
2022-06-24 10:00 - 12:00 UTC
When budgets are tight it can be difficult to find the funds for marketing. This webinar will help you use marketing to increase customer engagement. We will offer marketing tips and advice that you can then use across your business. Without bursting the bank!
We will look at:

How marketing extends way beyond what most businesses consider it to be and how that provides opportunities for businesses to make transformational change with little or no extra spend.
Identifying Marketing Priorities and using these to reshape your business.
The Marketing Mix as a tool for reviewing how your business plans and delivers its marketing activity.
How your marketing activity is delivered successfully and effectively in your business.
A series of top tips including the importance of understanding your customers, the core components of a brand, the value of strong and consistent branding and the power of of a clear focus and creativity.
The many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers, but also looking how this has changed in a world where marketing has moved online.

Are you social media ready?
2022-06-27 09:00 - 11:00
BID St Andrews have teamed up DLR Media to bring you a series of workshops to help your business be ‘Open for Business’.
With the world famous 150th Open Championship coming to St Andrews this Summer, is your business ready for demand? Will potential customers be able to find your business online?
Event: Are you social media ready?
With the world famous 150th Open Championship coming to St Andrews this Summer, is your business social media ready? Will potential customers be able to find your business online?
In a world where everyone has an online presence, it has now become more important than ever to make sure your potential customers can find your business online.
Learn from expert speakers at DLR Media how to develop an active, engaged audience on social media.
DLR Media will cover everything your business needs to cover pre, during and post event to keep your followers engaged and turn them into paying customers.

In conversation with Professor Chris Whitty
2022-06-27 15:15 - 16:00
Interactive Q+A session with Professor Chris Whitty and Dr Susan Hopkins (UK Health Security Agency) to take questions from the small business community on COVID-19.

COVID-19 is not over. Small businesses are still facing the impacts of COVID, often in their workplaces and among their staff. The prospect of future variants is a key concern, especially as we look beyond the summer.
Professor Chris Whitty will be joined by Dr Susan Hopkins of UKHSA and FSB’s own Tina McKenzie and Craig Beaumont to take your questions around COVID-19, the latest public health advice, and the impact of COVID on small businesses like yours. Is the pandemic effectively over? Should we treat COVID-19 much like flu or other respiratory infections? Should you still be wearing masks? Should we be preparing for Winter 2022/23 to be as bad for COVID-19 impact/restrictions as 2021 and 2020? Have non-Covid health impacts been considered enough?
To get your answers to questions like these, submit them in advance and join the live event with our panel on 27 June.

Creating value for your customers
2022-06-27 18:00 - 20:00
It’s essential to consider your target market when developing your products and services to ensure you meet their needs and desires. Following this webinar, you will understand the key steps you can take now to understand, create and improve your value proposition.
Topics covered include:

How to create value for your customers
The Value Proposition Canvas
Understanding and maximising your value proposition
The Customer Journey Concept
Customer segments, needs, pains and gains

Regulations roadshow - online
2022-06-28 10:00 - 11:00
New short-term let legislation has been passed by the Scottish Government, and as we move towards the implementation stage and licensing schemes going live across the country, Gilson Gray LLP and the ASSC are committed to supporting short-term let operators navigate through the legislation.
Fiona Campbell, chief executive of Association of Scotland’s Self-Caterers and Joanna Millar, legal director with Gilson Gray LLP will outline you what you need to know about the new regulations and give you an opportunity to ask any questions that people have.
For anyone that offers short-term letting, these events are “must attend” events.
This webinar is free for ASSC members and Scottish Agritourism members.

Get impact & engagement with social media analytics
2022-06-28 10:00 - 12:00
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, impressions, demographics and more, all of which can help towards improving the impact of your posting and targeting.
This webinar will help you understand how to access those metrics, how to use them to improve your social media delivery.

Webinars, live streams, and video conferences: Running a business remotely
2022-06-28 14:00 - 15:30
There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through:

What webinars, live streams and video conferences are and what is right for your business
Case studies and examples of how they are used
An overview of the tools and platforms currently available

Cloud for business
2022-06-29 10:00 - 11:30
How can you keep track of customers, manage resources and keep in touch with everyone efficiently? Is a cloud-based solution right for your business? How do different back office strategies compare on cost and value?
At the end of this webinar, you’ll have:

Up-to-date information and tools to help you make strategic back-office decisions.
Real-world examples will help you understand different cloud-based platforms, their functions, and their costs.
You will be able to identify which platforms suit your business, and how their scalability could complement your plans.

Intellectual property: The fundamentals for business
2022-06-29 14:30 - 16:30
You have invested time, energy and money into your project, however, have you protected the innovation?
Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it.
Topics covered include:

What is IP?
Can you own IP?
How can IP be protected?
What is the difference between intellectual and physical assets?

Marketing Strategy Workshop
2022-06-29 18:00 - 20:00
This new workshop will cover the crucial next steps in what you need to know to ensure successful marketing takes place within your business.
Marketing Strategy is an advancement from our ‘Market Research Made Easy’ workshop, with the specific focus on supporting those businesses that are established and already have the basic marketing methods in place.
This workshop will look at:

Marketing Audit – current knowledge and success.
Understanding what ‘Marketing’ is.
The importance and benefits of planning.
How to develop your Marketing Strategy.
Measuring your marketing output
Top tips to improve your Marketing Strategy

By the end of this workshop, you will come away with the knowledge plus top tips for implementing your own marketing strategy plan into your business.
Register your place now – as always, this workshop is free!
This webinar is for businesses based in Dundee, Angus and Perth.

Protect your business and data from hackers
2022-06-30 10:00 - 11:30
Join us to look at why it’s important for all businesses to give their online security thought and consideration. We will take you through some simple steps to minimise the risks. We will also direct you to available support to help you and your business.
During the session will cover:

Cyber security and why it matters for businesses
Steps to take to protect yourself including (Backups, Malware protection, Mobile devices, VPNs, Firewalls, Passwords and more secure authentication, avoiding scams and fraud)
Basic Good Practice, to prepare and understand what to do if the worst happens.

Bookkeeping and finance: The essentials for business
2022-06-30 13:00 - 15:00
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including developing basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund both start up and growth. At the end of the session, you will receive a workbook on excel to help you manage and monitor costs and sales.
After this webinar, you will be able to:

Implement basic bookkeeping skills across your business
Create a profit and loss account
Understand what expenses can and cannot be claimed
Use financial management to increase revenues and profits
Understand how you can fund your business

Can Tourism Help Tayside #RaceToZero?
2022-06-30 16:00 - 17:00
Tourism is evolving fast. COVID-19, the climate and biodiversity crises and new major geopolitical instability is changing how people travel, where to and why; even whether they can travel at all.
In this state of global ‘permacrisis’, new questions are being asked about tourism and old assumptions are being challenged – Is travel a right or a privilege? Should growth in tourism continue to be encouraged and who gets to decide? How can destinations continue to develop in the light of this new operating environment and who pays?

An Introduction to The Climate Emergency
2022-07-04 10:00 - 11:00
This 1-hour online introductory workshop to the Climate Emergency will help you to:
Understand the science of climate change
Reflect on how you and/or your organisation or community will be impacted by climate change
Appreciate the significant changes we will all need to adapt to as Scotland moves to a low carbon future
Identify practical actions you can take to reduce emissions and future-proof your organisation
Why should you sign up for this workshop?
In May 2019, the Scottish Government declared a climate emergency and has pledged to drastically reduce climate change causing greenhouse gas emissions from Scotland. This will mean new legislation and technology that will bring significant changes to the way that we do life and business in Scotland.
This workshop will help you get ahead of the game by helping you identify what practical action you and/or your organisation can take to minimise its impact on the environment, and help achieve its net-zero target by 2045.
About the host
Keep Scotland Beautiful has been pioneering Climate Emergency Training in Scotland since 2016. They are the official partner in Scotland for the award-winning Carbon Literacy Project. The organisation works with a range of sectors to help people and organisations understand the climate emergency and respond to the risks, opportunities and responsibilities ahead.

Creating a niche for your business
2022-07-05 10:00 - 11:00
Have you ever wondered how to make your business stand out alongside your competition? Join our webinar and discover how finding your niche can benefit your business.

This webinar will look at how creating a niche for your business can make you more successful, make it easier to sell your services, to charge authentically, simplify your marketing and become more profitable.

An Introduction to Self-Employment and Starting your own Business
2022-07-05 18:00 - 20:00
The workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information, advice and guidance.
This webinar is for businesses based in Dundee, Angus or Perth.

e-Commerce with Shopify
2022-07-06 10:00 - 12:00
Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website.
By the end of this webinar, you will be able to:

Understand the essential features that a website needs to have to sell physical and digital products online
Understand what Shopify is and how to use the features it offers to build a secure and powerful e-Commerce website
Use the Shopify page builder and work with free themes to get the design and style of your website on-brand
Understand how to manage orders and deliver great customer service
Understand how to launch your new e-Commerce website and ensure all essential building blocks are in place using a pre-launch checklist

Shopify is a paid monthly subscription costing around £25 per month.

Website analytics to improve your business and sales
2022-07-06 14:00 - 16:00
Google Analytics (Universal and GA4), Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing.
This webinar will better equip you to be able to improve the performance and effectiveness of your website by:

Learning about top landing pages and traffic sources, to understanding organic search rankings and user interaction,
We’ll show you around the Google Analytics interface, help you view and understand key reports, how to setup conversions and more.

An introduction to business websites & what you need to consider
2022-07-07 10:00 - 12:00
This webinar will take you through all the steps required to design, build and host a business website. You will learn about:

The need to determine website objectives
The importance of knowing who your audience is and measuring results
Setting clear calls to action and creating engaging content
Creating your brand’s visual identity online, your site’s blueprint and how you can structure your site map
What’s involved in registering your domain, maintaining your site content, and options for hosting it

This webinar will also offer guidance on when and how to outsource your website development. Covering topics such as choosing a suitable content management system, what to organise first and costing for the work.

Complete Guide to Finance for Starting a Business
2022-07-07 18:00 - 20:00
The workshop will look at:

managing a profit and loss account
producing a cashflow statement
working capital
the different sources of finance
the different legal structures of a business

There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.
This webinar is aimed at businesses based in Dundee, Angus and Perth.

Helping your business or product achieve international reach
2022-07-08 09:00 - 11:00
BID St Andrews have teamed up DLR Media to bring you a series of workshops to help your business be ‘Open for Business’.
With the world famous 150th Open Championship coming to St Andrews this Summer, is your business ready for demand? Will potential customers be able to find your business online?
Event: Helping your business or product achieve international reach
Paid social media campaigns make it easy to show the world what’s unique about your business or products, so you can reach customers searching for what you offer.
Learn from the expert speakers at DLR Media how to get your ads in front of the right people, why using product placement can sky rocket sales and so much more!
DLR Media will cover:
Paid Campaigns- Learn how to get your product in front of your target audience
PR- Learn why PR is a strong tool to use to stay ahead of competitors
Influencers- Learn how influencer marketing offers another voice and platform to get your product in front of thousands of potential customers.
Product Placement – Learn how to get your products featured
No matter the level you’re at – whether you’re a student, social media executive, small business owner, content creator or entrepreneur, you will leave with practical tips that you can implement straight away.

How to generate and increase sales
2022-07-08 14:00 - 16:00
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments.
We will cover:

Why a clear understanding of what an ideal customer looks like, and a good understanding of their problems, needs and wants is key to sales success
How to develop your sales platform using digital tools, platforms, and techniques
The different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press
The key phases in prospecting, qualifying, and converting sales prospects
The value of a Sales Funnel and how it can be used to help plan and achieve sales
Why keeping the customers, you already have is the best sales strategy of all?
The importance of appropriate customer service in retaining customers

TikTok and Instagram Reels for business
2022-07-11 10:00 - 12:00
You might view TikTok as a stream of dance trends and lip-synching videos, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication.
We will cover:

How to optimise your TikTok and Instagram accounts for the best results with video.
How to discover the latest trends on each platform and leverage this to create popular videos for your business.
Ideas for creating content to entertain, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts).
How to increase engagement and reach by paying attention to your videos’ structure, duration, titles and understanding hashtags and algorithms.
The best kit, apps and workflow to create bitesize vertical videos for both platforms.

Blogging for business
2022-07-11 14:00 - 16:00
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business.
We will cover:

What a ‘blog’ is, how to set one up and what it takes to make them work
Other small and medium sized businesses who already blog successfully and what you can learn from them
Options for monetising a blog
How to promote your blog
How your blog can help move your website higher up search engine rankings
Understanding analytics and measuring the impact of your blog

Pinterest for business
2022-07-11 18:00 - 20:00
A commonly used tool for those researching products and services for personal life (clothing ideas, holidays inspiration, cooking alternatives!), but how can it benefit your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest.
During this webinar we’ll help you better understand:

Who is using Pinterest and what are they looking for?
How to setup your business profile
Key features to use within Pinterest
Measuring success and engagement

The essentials of bookkeeping and what expenses you can claim
2022-07-12 10:00 - 12:00
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session, you will receive a workbook on excel to help you manage and monitor costs and sales.
At the end of this session, you will be able to:

Implement basic bookkeeping skills across your business
Create a profit and loss account
Understand what expenses can and cannot be claimed
Use financial management to increase revenues and profits
Understand capital and revenue costs and how they are treated

LinkedIn for business
2022-07-12 14:00 - 16:00
No longer just an online CV, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance.
You will:

Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.
Learn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.
Understand that content is king on LinkedIn, and we’ll show you how to plan and produce captivating content that enriches your brand.

Market Research Made Easy
2022-07-12 18:00 - 20:00
The workshop will look at:

the role of marketing in your business
identifying your target customers
identifying the strengths and weaknesses of your competitors
market research

There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.
Please note: This is a webinar and will be held via Zoom and is aimed at businesses in Dundee, Angus and Perth.

Cloud for business
2022-07-12 18:00 - 20:00
Your digital back office is the technology and tools that you use to manage and grow your business. In this webinar, we’ll look at back-office strategies and explore the range of cloud services on the market that can support you with keeping great customer relations, managing resources, keeping organised and communicating efficiently.
By the end of this webinar, you will be able to:

Understand the areas of your digital back-office and the impact each area can have on the efficiency and growth of your business.
Use up-to-date knowledge on current cloud services and tools to help you with upgrading your digital back office to be more secure, scalable and efficient.
Use real-world examples to help you understand different cloud-based platforms, their functions, and their costs.
Make informed decisions about improving your digital back-office in the future based on scalability, security, efficiency and affordability.

Website usability and customer experience
2022-07-13 10:00 - 12:00
Website usability and user experience are key to driving leads, sales and other conversions through your website. But where do you get started?
During this webinar, we’ll cover:

What User Experience is and what impact it can have
Some of the key factors influencing website usability, including credibility, value, purpose and more
Hints, tips and tools to help you start improving elements of your website, from navigation menus to page layouts
An overview of tools to help you measure User Experience
