Invest in Angus

Sustainable Smart Building International Capabilities
2024-02-20 15:00 - 16:00 UTC
As the government and industry work towards net zero emissions by 2050, there are opportunities to develop digital frameworks for smart energy sector.
Join Scottish Enterprise for a webinar on digitalisation of green energy and explore opportunities in renewable energy.

Google Analytics – Understand how your website performs
2024-02-21 10:00 - 12:00
Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including:

Which marketing channels drive traffic to your site?
What pages are users looking at the most?
What impact does mobile have on your potential customers?

During this webinar, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.

Open age inclusion awareness
2024-02-21 13:00 - 14:30, 2024-02-22 10:00 - 11:30
Age Scotland’s age inclusion awareness webinar is an hour-long introduction to the topic of age in the workplace. The purpose of the session is to:

raise awareness of ageism in the workplace and the potential consequences for organisations and individuals
explore what you can do as an individual to co-create an age inclusive working environment

It will provide you with some research data and ideas for developing your knowledge, skills and understanding further.
The webinar will be followed by an up to 30 minutes Q&A session with the speaker.

How to start a business: The basics
2024-02-21 14:00 - 16:00
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved.
We will cover:

Personal finance planning – how much do you need to earn?
Researching your market – who your customers are, understanding your competition and what the trends are within your chosen field
Business structure – what are the core business structures? How to decide which is right for you and how to register as a business
Creating your start-up action plan – an outline
Marketing
Pricing
Naming the business
Basic bookkeeping
Forecasting
Financing, banking, insurance, and VAT
Tax

Tayside Transform Business Festival
2024-02-22 08:00 - 16:30 | Perth Concert Hall, Mill Street, Perth, PH1 5HZ
The Transform Business Festival is an event which connects entrepreneurs, start-ups and businesses of all shapes and sizes over the course of a day.
After the success of its launch in 2023 at the Science Centre Dundee, this year’s event continues its tour of Tayside at Perth Concert Hall on 22 February 2024, focused on informing and inspiring businesses and individuals to transform their futures.
Attendees will benefit from:

engaging, motivating guest speaker sessions
bitesize sessions and fireside chats to stimulate and educate
building connections through fun networking sessions
an ecosystem village featuring key support partners in the Tayside region
a client showcase market, one-to-one advisory sessions and much more

Offshore Wind Opportunities in Scotland
2024-02-22 10:00 - 11:00
Join us for a webinar on the Scottish offshore wind industry.
With the new ScotWind and INTOG leasing rounds there will be a massive surge of activity in Scottish waters.

Selling your business masterclass
2024-02-22 10:00 - 12:00
Have you considered a succession plan for your business? It’s never too early to start thinking about your options. Employee ownership is fast becoming the preferred exit route for business owners.
Aimed at business owners considering an exit from their company, this session will give attendees the opportunity to hear bus and coach company Shuttle Buses and complete security systems supplier and installer Alternative Systems Protection explain what they considered in choosing employee ownership and how things have worked.
Ralph Leishman from 4-consulting will talk through all ownership succession options before focussing on employee ownership and how to ensure the employee buyout is a smooth process.

How to protect and manage your intellectual property
2024-02-22 11:00 - 13:30
You have invested time, energy, and money into your project, however, have you protected the innovation?
Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it.
Topics covered include:

What are intellectual assets (IA)?
What is intellectual property (IP)?
How to use IP (in the real world)
Where to get more insight and information

Participants will leave with:

An understanding that all businesses create IA/IP
A framework of knowledge about IP
A little more knowledge about the diverse types of IP
An insight into how to identify, protect and exploit IP/IA
Context of why IP/IA matters
Links to useful learning resources

Understanding machine learning
2024-02-22 14:00 - 15:00
This session teaches the foundations of how machine learning models learn and work, the components of designing a problem for machine learning to solve and a basic understanding of the resources and tools needed for a business to invest in machine learning. Aimed at small business leaders / owners or anyone looking to get a better understanding on the subject.
In this session, you will learn:

how different machine learning models work
the essentials for preparing data for a machine learning project
options for implementing machine learning for a business

This session is run using YouTube and is 60 minutes long.
The course assumes no prior knowledge or experience so there is no pre-reading necessary.
There will be the opportunity to ask questions during the session.

Planning & scheduling your online content
2024-02-22 14:00 - 16:00
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform – hugely increase the chances of achieving impact.
In this webinar, you will learn how to:

Plan content based on your business and your customer needs
Evaluate current social media dashboards and management tools
Create a social media content calendar and schedule updates automatically
Reach more people through automating your blog and email newsletter content
Implement simple automation techniques to increase efficiency

Having great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling, to achieve great business results.

The low-cost guide to marketing your business
2024-02-23 09:30 - 11:30
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank!
We will look at:

How marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend
Identifying marketing priorities and using these to reshape your business.
The marketing mix as a tool for reviewing how your business plans and delivers its marketing activity
How your marketing activity is delivered successfully and effectively in your business
A series of top tips including the importance of understanding your customers, the core components of a brand, the value of strong and consistent branding, the value of a clear focus and the power of creativity
The many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers, but also looking how this has changed in a world where marketing has moved online
The foundations of effective marketing in a digital age, looking at how your business can grasp new ways of marketing such as social media, web, and digital PR

The essentials of bookkeeping and what expenses you can claim
2024-02-23 14:00 - 16:00
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session, you will receive a workbook on excel to help you manage and monitor costs and sales.
At the end of this session, you will be able to:

Implement basic bookkeeping skills across your business
Create a profit and loss account
Understand what expenses can and cannot be claimed
Use financial management to increase revenues and profits
Understand capital and revenue costs and how they are treated

How to write and develop your business plan
2024-02-24 10:00 - 12:00
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant, and how you can develop a business plan to meet your needs.
We will:

Provide a structure for a business plan
Review each section of what should be included within the business plan
Explain when and how to use a business plan
Explore the connections (and importance) between the words and the numbers
Look at how to identify and manage cashflow within the business planning process

How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
2024-02-26 14:00 - 16:00
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool.
We will cover:

How to block or control what websites are allowed to ‘index’
The importance of a fast loading mobile website
How security and usability influence Google
What “off-page” optimisation means, and tactics to generate back-links
The importance of Local SEO, and why a “Google Business Profile” is vital

Fife Tourism Conference 2024
2024-02-27 09:00 - 15:30 | Adam Smith Theatre, Bennochy Road, Kirkcaldy, KY1 1ET
The Fife Tourism Conference is back for 2024 with the theme of “developing new markets”. Gain insights from experienced speakers and leaders, shaping the future of tourism in Scotland. Explore the latest trends, challenges, and opportunities in our dynamic industry.
Key events and highlights:

Innovation and future trends: Find out where the Scottish tourism industry is going next
Digital advances: Learn about how AI is shaping the future of the tourism industry and how you can get on board
Online Travel Agents: Discover how you can work together with Online Travel Agents to promote your business
Travel trade: Find out how you and your business can get involved in this lucrative market
Sustainability: Hear from other pioneering destinations and local businesses on how you can contribute to making Fife a more sustainable tourism destination
Golf: Hear about sustainability in the golf industry in Fife
Community tourism: Explore how communities are getting involved with tourism and making their own mark
Network: Meet other Fife tourism businesses, forge connections with industry leaders, potential partners, and fellow enthusiasts. Networking sessions are designed to facilitate meaningful interactions and collaborations

Statutory Guidance Engagement Workshop: Sustainable Procurement and the CE
2024-02-27 09:30 - 11:00
Why are these Statutory Guidance stakeholder engagement workshops taking place?
SSN is working with the Scottish Government to support the development of new Statutory Guidance on Public Bodies’ Climate Change Duties. The guidance is being co-developed this year with contributions from across the Scottish public sector. Formal public consultation will take place in spring/summer 2024.
Between September 2023 and February 2024, SSN and the Scottish Government will run a series of stakeholder engagement workshops, which will explore a number of prioritised topics that are under development.
What is the purpose of this workshop?
This workshop will aim to gather feedback from Scottish public sector professionals on the Scottish Government’s draft guidance chapter on ‘Sustainable Procurement and the Circular Economy’. The chapter will touch on topics such as;

Considering climate in procurement activity
The Sustainable Procurement Duty
Guidance on asking for climate commitments at the selection stage of procurements
Supplier and contract management
Reporting emissions from procured goods and services
Circular economy

Who is this workshop for?
This workshop is designed specifically for public sector professionals within the Sustainable Scotland Network membership who a) work closely with the subject matter of the workshop; b) will be able to identify gaps or alternative approaches to the proposed content; and c) can advise on suitable levels of technical detail and structure for the guidance.
Lead SSN members should coordinate the gathering of views from colleagues, or encourage topic experts to attend.
It is essential that attendees come well-prepared and have thoroughly read the draft Statutory Guidance material prior to the workshop. This will enable everyone to get the most out of the session, while also keeping it brief.

Community Wealth Building - Land and Property
2024-02-27 10:00 - 11:00
Ready to continue your learning with Co-operative Development Scotland’s (CDS) Community Wealth Building programme?
This is the third of four webinars that explore how inclusive business models can contribute to the four key pillars of CWB: spending and procurement, workforce, land and property and finance.
Delivered by support partners of CDS (including the Scottish Land Commission, Development Trusts Association for Scotland, The Plunkett Foundation and the Community Energy Foundation) this webinar will focus on Land and Property. It will explore how communities can grow their social, ecological, financial and economic value using inclusive business models as a democratic model of land and property ownership. There will also be a chance to ask your questions to the expert panel.
Please note, to attend this webinar you must have already attended the CDS workshop Inclusive Business Models – Identifying the Opportunities for Plural Ownership.

Closing the Gender Pay Gap: Steps You Can Take
2024-02-27 10:00 - 11:30
The workshop will begin with a brief outline of gender inequality in the workplace. This will include:
– Understanding what inequality looks like
– Identifying where to focus your time and resources
– Roles within the business
– How to track success
It will also discuss Close the Gap’s work with IoD Scotland on the role that directors and leaders play within the gender pay gap issue.
The webinar will support employers’ capacity to take practical and impactful steps to tackle key gender inequalities in their organisation and advised of the business benefits that come with improved employment practice.
The content of the workshop will include discussion of real-life case studies of what successful companies are doing correctly.

Delivering profit to drive growth
2024-02-27 10:00 - 12:00
The course covers financial analysis, strategic decision-making, resource allocation, and the role of innovation and scalability in leveraging profit for long-term success.
This course explores the relationship between a company’s profitability and its potential for growth. Participants will learn how to optimise profits and strategically reinvest them to foster sustainable growth. The course covers financial analysis, strategic decision-making, resource allocation, and the role of innovation and scalability in leveraging profit for long-term success.
The course will cover

Getting to know your financials
Controlling Growth
Improving decision making
Opportunities
Cash is king
Controlling Change
Pricing strategies for maximum profit
Measuring profit

Instagram for business
2024-02-27 10:00 - 12:00
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover:

Getting the setup right and benefitting from the available business tools.
Best practice profiles, and some strategies to help your business stand out from the crowd.
The types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.
The various types of content you can post to Instagram, from regular posts to Stories and Reels.

Selling Online – The Key to Success
2024-02-27 10:00 - 12:00 | Montrose Library, 214 High Street, Montrose, DD10 8PJ
Are you thinking of selling your products/services online and not sure where to start?
Fear not, help is on hand! Join ourselves and experts from the ecommerce industry to hear more about the opportunities available to grow your business online.
We’ll have Zishan Ashraf, Senior Merchant Success Manager EMEA at Shopify Plus on hand to tell us more about the platform and how their using data from buying habits to enhance the customer journey. We’ll also be joined by Daniel Rosie of DLR Media who is supporting brands across the region to thrive online. Daniel will share with us his top tips on getting started, from the initial considerations and launch to keeping your presence going. Businesses will walk away with a checklist of things to consider and research which will help you in your ecommerce journey.
Finally, we have Daniel McCabe from Trust Pilot who will demonstrate how to take your business reviews to the next level.
During the event there will be networking opportunities for you to meet link minded businesses from across Tayside helping grow your connections.
This event is open to businesses who are looking to grow their businesses online. At the event attendees will have the opportunity to book a 1-2-1 session with Daniel giving them the opportunity to discuss specific queries relating to ecommerce and their business. These 1-2-1 sessions will take place on 12 March 2024.

The business benefits of running a sustainable business
2024-02-27 14:00 - 16:00
It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits.
We will look at:
Understanding the problem
What is sustainability and why it is important
Innovation
Profiting from being a green business
Embracing a purpose beyond profit
The sustainability triple bottom line
Developing your own green charter
Examples of those practicing this way of growth with remarkable success
Top tips for going green

How to build a digital marketing plan
2024-02-27 18:00 - 20:00
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals.
We will cover:

The importance of planning your digital marketing activities
Building your plan around a simple framework
Conducting a situational analysis (and understanding Customers and Competitors)
Developing your brand and tone of voice
Planning your Content strategy
Prioritising digital channels
Evaluating your Digital Marketing efforts

Build your brand and promotional graphics
2024-02-28 09:30 - 11:30
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make more sales.
This session will:

Provide you with a clear understanding of the difference between brands and branding
Help you understand what a brand is
Show you why branding is important
Look at your brand strategy, brand identity and action
Help you learn how to develop your brand’s positioning, character, and purpose to differentiate your business from its competitors
Demonstrate how to set up a brand kit and style guide to ensure consistency across websites, social media, business cards, posters etc.
Teach you how to create simple promotional graphics using a variety of tools including Canva
Highlight a variety of free tools including Google Drive, Hubspot and Mailchimp that can save time and simplify marketing tasks

People and HR – attraction, recruiting, managing and retaining team member
2024-02-28 13:00 - 15:00
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner.
This webinar will allow you to have the key information in your possession to take on staff and manage your team.
Topics covered:

Recruiting, managing, and retaining staff
Attracting and recruiting the best and right people for our business
Our obligations as employers
Managing people to stay with us
Moving on
Dismissal
Restructure/Redundancy

We will also look at:

How in the current climate you can manage staff and teams in a remote environment, considering their productivity, efficiency, and the issues of home working
How you can best manage staff to ensure productivity is kept and mental health is supported
The impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed

GlobalScot: Energy Transition Briefing (Timeslot 1)
2024-02-28 16:00 - 17:00
Following the announcement of our new strategy for economic transformation, our mission leads are keen to share this approach with the GlobalScot network directly.
Join this session to hear from mission lead Suzanne Sosna on Energy Transition.
This mission aims to accelerate technological innovation, supply chain capability and investment in manufacturing facilities and key infrastructure, with the potential to double the number of companies operating across green energy sectors. Our goal is to ensure that the maximum economic benefit is derived from opportunities presented by the energy transition.
GlobalScots and the network will play a key role in helping to deliver this strategy and this session will provide more detail about this mission, give you an opportunity to ask questions, to comment and consider how you can help.
Please note there will be two briefing sessions for each of the three missions to accommodate different world time zones.

TikTok and Instagram Reels for business
2024-02-28 18:00 - 20:00
You might view TikTok as a stream of dance trends and lip-synching videos, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication.
We will cover:

How to optimise your TikTok and Instagram accounts for the best results with video.
How to discover the latest trends on each platform and leverage this to create popular videos for your business.
Ideas for creating content to entertain, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts).
How to increase engagement and reach by paying attention to your videos’ structure, duration, titles and understanding hashtags and algorithms.
The best kit, apps and workflow to create bitesize vertical videos for both platforms.

GlobalScot Briefing Session: Capital Investment to Drive Productivity (Timeslot 1)
2024-02-29 08:00 - 09:00
Following the announcement of Scottish Enterprise’s new strategy for economic transformation, our mission leads are keen to share this approach directly with the GlobalScot network. Join this session to hear from mission lead Elaine Morrison on Driving Capital Investment for Productivity.
Driving up levels of capital investment is critical to driving up productivity, leading to higher value jobs and improved standards of living. If Scottish productivity matched the OECD top quartile today, the Scottish economy would be £35 billion better off, with annual average wages growing by between £2,000 and £5,500 annually. We want to do more to attract new capital investment into Scotland and to work with our partners to support more companies to invest in their future growth potential.
GlobalScots and the network will play a key role in helping to deliver this strategy and this session will provide more detail about this mission, give you an opportunity to ask questions, comment and consider how you can help.
Please note there will be two briefing sessions for each of the three missions to accommodate different world time zones.

Thorntons Employment Law Academy - Disability & Reasonable Adjustments
2024-02-29 09:00 - 12:00
Employers are legally obliged to take steps to minimise difficulties or disadvantages which may arise in the workplace for those with a disability. These steps are known as reasonable adjustments. It is crucial that employers are aware of their responsibilities towards employees and job applicants who require reasonable adjustments.
This workshop aims to provide attendees with the necessary knowledge to manage reasonable adjustment requests and ensure that employees with disabilities are treated fairly. Not only will this help all employees to feel supported and well-equipped to do their jobs, it will also reduce the risk of discrimination and other tribunal claims.
In this half day workshop, Employment Law specialist Noele McClelland will look at issues such as:
The duty of care as an employer.
Examples of reasonable adjustments.
Responding to a request for reasonable adjustments during recruitment and employment.
The risks of failing to make reasonable adjustments.
Best practice and creating a disability positive environment.
Who should attend?
HR professionals
Business owners
Managers and those with people management responsibilities
This is a half day workshop. Qualifies as 3 hours CIPD.
The costs of each workshop is £125+VAT per person, which includes all papers.
