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X-WR-CALDESC:Events for Invest in Angus
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DTSTART:20230101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20241111T090000
DTEND;TZID=UTC:20241115T170000
DTSTAMP:20260406T005245
CREATED:20241030T101826Z
LAST-MODIFIED:20241030T101826Z
UID:10090206-1731315600-1731690000@investinangus.com
SUMMARY:International Trade Week 2024
DESCRIPTION:The fourth edition of International Trade Week (ITW) will take place from Monday 11 to Friday 15 November 2024. \nLed by the Department for Business and Trade (DBT) and sponsored by Santander UK\, in partnership with industry\, ITW 2024 will feature 5 action-packed days of events\, workshops and webinars – all free for businesses to attend. \nWhether you’re looking to secure your first export contract or expand your existing international sales\, ITW will have something for you. The week’s activities are for UK companies of all sizes and sectors – you just need an interest in growing your business. \nYou will only need to complete registration once to become a member of the UK Export Academy. From there\, you will be able to register for as many free ITW events as you wish. See the event programme.
URL:https://investinangus.com/event/international-trade-week-2024/
CATEGORIES:International Trade
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241111T090000
DTEND;TZID=UTC:20241111T120000
DTSTAMP:20260406T005245
CREATED:20241104T104054Z
LAST-MODIFIED:20241104T104054Z
UID:10090241-1731315600-1731326400@investinangus.com
SUMMARY:Continuous Improvement Business Breakfast Workshop
DESCRIPTION:Our breakfast workshop – delivered by our Scottish Manufacturing Advisory Service (SMAS) – is an opportunity to take a step back and look at an alternative way of working and thinking about your business. \nAs well as providing a short overview of the SMAS\, we’ll explore how lean manufacturing can help engage people and create a sustainable change and culture in your business. \nBecause the workshop takes place at the EPIC\, there will also be an opportunity to engage with our partners at Tay Cities Engineering Partnership. You’ll see first-hand how EPIC provides a wealth of resources for students\, businesses\, and the wider community. \nYou’ll also learn how it’s home to new equipment\, including fully operational CNC mills and lathes\, micro CNCs\, 3D printers\, and cobots. \nWhat you’ll learn from this event\nImproving productivity in your business can lead to a reduction in production costs and make your business more competitive. By focussing on adding value through lean techniques\, you can improve quality\, cost\, and delivery performance\, along with increased capacity. \nOur highly interactive event will simulate how businesses are run. It highlights some of the typical daily challenges that businesses experience and will demonstrate an alternative way of looking at your business. \nYou’ll learn how to think and act differently to improve your business efficiency by applying simple lean thinking principles. \nYou’ll gain insight to the potential integration of automation within your organisation that can increase and expand ambition\, productivity\, growth\, and profitability as part of our Q&A session. \nCapital Investment queries to assist automation requirements. \nWhy attend?\nThis event is for progressive people who wish to understand the basics of improvement through team-building exercises and practical application. \nThrough the manufacturing simulation provided\, you’ll gain an understanding of the wastes and learn the importance of performance management. \nThis activity workshop provides the opportunity to step back from current operations\, review the essential implementation elements of improvement\, and assess the way forward for your organisation. \nWho should attend?\nThis event is suited for people at a senior management level. This includes those who have responsibility for championing or driving business improvement within the workplace\, and/or are involved in the implementation of new processes and new ways of working. \nThe event has been timed to ensure minimum time away from the workplace. It starts at 9am with breakfast and refreshments. It will finish promptly at noon. \nThere will be ample opportunity to network with like-minded people and explore ways that SMAS can support your business. \nThis event is free of charge\, with limited places\, so book early to avoid disappointment.
URL:https://investinangus.com/event/continuous-improvement-business-breakfast-workshop/
LOCATION:Engineering Partnership Innovation Centre\, Keptie Road\, Arbroath\, DD11 3EA
CATEGORIES:Business Planning,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241108T100000
DTEND;TZID=UTC:20241108T120000
DTSTAMP:20260406T005245
CREATED:20241014T094400Z
LAST-MODIFIED:20241014T094400Z
UID:10090077-1731060000-1731067200@investinangus.com
SUMMARY:Bookkeeping essentials
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/bookkeeping-essentials-13/
CATEGORIES:Business Start-up,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241107T180000
DTEND;TZID=UTC:20241107T200000
DTSTAMP:20260406T005245
CREATED:20241014T094208Z
LAST-MODIFIED:20241014T094208Z
UID:10090075-1731002400-1731009600@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, we are here to support you and help you decide if this is the right path for you. \nWe will cover: \n\nPersonal finance\nPlanning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-51/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241107T130000
DTEND;TZID=UTC:20241107T150000
DTSTAMP:20260406T005245
CREATED:20241014T094052Z
LAST-MODIFIED:20241014T094052Z
UID:10090073-1730984400-1730991600@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-32/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241107T110000
DTEND;TZID=UTC:20241107T120000
DTSTAMP:20260406T005245
CREATED:20240827T152747Z
LAST-MODIFIED:20240827T152747Z
UID:10089890-1730977200-1730980800@investinangus.com
SUMMARY:Tourism Experiences: Discover the Travel Trade
DESCRIPTION:Join VisitScotland’s last webinar of the series and discover the world of travel trade. \nLearn about the landscape of travel distribution\, market insights and trends. Explore the opportunities of working with the travel trade and how diversifying routes to market can help you grow business year-round. \nThis free\, hour-long webinar takes place on 7 November from 11am – 12pm. \nWhat is today’s visitor expecting? What is tomorrow’s visitor looking for? Find out more about travel and booking preferences of UK and international visitor markets. \nDiscover how to work with travel trade to bring to market new bookable products and experiences and explore how you can engage in regional and sectoral collaboration to accelerate business growth. \nAlso covered in this session – a product sheet for travel trade\, with industry experts to help you navigate this. \nThis webinar is not to be missed\, packed full of support\, insights and practical tips that you can implement within your business.
URL:https://investinangus.com/event/tourism-experiences-discover-the-travel-trade/
CATEGORIES:Business Planning,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241107T100000
DTEND;TZID=UTC:20241107T120000
DTSTAMP:20260406T005245
CREATED:20241014T094000Z
LAST-MODIFIED:20241014T094000Z
UID:10090071-1730973600-1730980800@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses-7/
CATEGORIES:Business Planning,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241107T100000
DTEND;TZID=UTC:20241107T120000
DTSTAMP:20260406T005245
CREATED:20240902T134428Z
LAST-MODIFIED:20240902T134428Z
UID:10089957-1730973600-1730980800@investinangus.com
SUMMARY:An Introduction to Canva
DESCRIPTION:Looking to create your own brand images using Canva? This interactive workshop will teach you how to create stunning visuals that make your brand stand out on social media. \nBring your laptop or MacBook and your brand images for a hands-on experience. We’ll cover everything from the basics to more advanced techniques for creating dynamic\, bespoke images for your brand. \nIn this workshop\, we’ll cover: \n\nHow to register for a free Canva.com account\nA walk-through of the platform\, including features and toolbars\nThe importance of fonts\, colours\, and effects for maximum impact\nHow to use Canva design templates and adapt them for your business\nHow to create your own designs from scratch using your own imagery\nHow to insert animation on your photos and text\nHow to create engaging reels\nAn explanation of different types of social media content\nHow to save and download from Canva\nHow to upload to Meta Suite Planner\n\nDon’t miss out. Take control of your brand imagery and create stunning visuals for online use. Book your place now!
URL:https://investinangus.com/event/an-introduction-to-canva/
LOCATION:The Meffan\, 20 West High Street\, Forfar\, DD8 1BB
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241106T180000
DTEND;TZID=UTC:20241106T200000
DTSTAMP:20260406T005245
CREATED:20241014T093914Z
LAST-MODIFIED:20241014T093914Z
UID:10090069-1730916000-1730923200@investinangus.com
SUMMARY:Social media essentials: LinkedIn
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. \nDuring this webinar\, you will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand
URL:https://investinangus.com/event/social-media-essentials-linkedin-4/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241106T140000
DTEND;TZID=UTC:20241106T160000
DTSTAMP:20260406T005245
CREATED:20241014T093829Z
LAST-MODIFIED:20241014T093829Z
UID:10090067-1730901600-1730908800@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-19/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241105T140000
DTEND;TZID=UTC:20241105T160000
DTSTAMP:20260406T005245
CREATED:20241014T093735Z
LAST-MODIFIED:20241014T093735Z
UID:10090065-1730815200-1730822400@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook-7/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241105T110000
DTEND;TZID=UTC:20241105T120000
DTSTAMP:20260406T005245
CREATED:20240912T145332Z
LAST-MODIFIED:20240912T145332Z
UID:10089993-1730804400-1730808000@investinangus.com
SUMMARY:Perthshire Talks Responsible Tourism: exploring different climate action themes
DESCRIPTION:Energy\, transport\, and waste comprise a substantial amount of global greenhouse gas emissions and will usually make up a considerable part of your footprint. Reducing these will be an essential step on your road to net zero. \nHowever\, measurement and reduction are only one part of the picture. Developing climate action around communicating\, influencing your customers or suppliers\, and adapting to climate change are equally as crucial on the road to net zero. \nIn this webinar\, we will explain the different climate action themes in our guide and what they mean for you and your business.
URL:https://investinangus.com/event/perthshire-talks-responsible-tourism-exploring-different-climate-action-themes/
CATEGORIES:Sustainable/Circular Economy,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241105T100000
DTEND;TZID=UTC:20241105T120000
DTSTAMP:20260406T005245
CREATED:20241014T093653Z
LAST-MODIFIED:20241014T093653Z
UID:10090063-1730800800-1730808000@investinangus.com
SUMMARY:An introduction to business websites
DESCRIPTION:This webinar will take you through all the steps required to design\, build and host a business website. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content\nCreating your brand’s visual identity online\, your site’s blueprint and how you can structure your site map\nWhat’s involved in registering your domain\, maintaining your site content\, and options for hosting it\n\nThis webinar will also offer guidance on when and how to outsource your website development\, covering topics such as choosing a suitable content management system\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-4/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241105T100000
DTEND;TZID=UTC:20241105T120000
DTSTAMP:20260406T005245
CREATED:20241014T093558Z
LAST-MODIFIED:20241014T093558Z
UID:10090061-1730800800-1730808000@investinangus.com
SUMMARY:The Basics of Starting a Business
DESCRIPTION:This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan\, start building a set of SMART Goals\, give thought to business skills development and provide a clear path for steps to launch your business. \nYou will also learn about the key considerations when starting a business and what steps you will need to take from legal\, financial and strategic standpoints. \nBy the end of the webinar\, you will have the information required to start building an action plan and be confident about understanding the next steps.
URL:https://investinangus.com/event/the-basics-of-starting-a-business-15/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241104T130000
DTEND;TZID=UTC:20241104T160000
DTSTAMP:20260406T005245
CREATED:20240902T134142Z
LAST-MODIFIED:20240902T134142Z
UID:10089951-1730725200-1730736000@investinangus.com
SUMMARY:Business Support – Drop In Sessions
DESCRIPTION:The Business Gateway team will be at Brechin Library to offer expert advice and support for all your business questions. \nDrop in and speak to us\, or use the book now button and a member of the team will be in touch to book an appointment. \nWhether you’re just starting out or looking to grow business\, our advisers are here for you every step of the way.
URL:https://investinangus.com/event/business-support-drop-in-sessions-7/
LOCATION:Brechin Library\, 10 St. Ninians Square\, Brechin\, DD9 7AD
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241104T100000
DTEND;TZID=UTC:20241104T150000
DTSTAMP:20260406T005245
CREATED:20241021T162710Z
LAST-MODIFIED:20241021T162710Z
UID:10090176-1730714400-1730732400@investinangus.com
SUMMARY:Developing a Successful Agritourism Retail Business
DESCRIPTION:Join Scotland’s Agritourism Monitor Farms Programme for an informative event focused on developing successful retail in an agritourism business. \nWhether you’re an established agritourism business or just starting out\, this event at Carfrae Farm will help you consider how to run a successful retail enterprise. We will be joined by Retail Experts who will talk us through the key challenges for retail at this time and provide insights from their own experience. \nWe will also have an opportunity to hear from our hosts and Core Community Group Members\, Trudi and Eric Cueto about the progress and developments at Carfrae Farm. We will be able to have a walk around the business which includes a Farm Shop\, Snug offering a place to enjoy coffee and cake\, holiday accommodation \, workshops and more recently wellness retreats. \nThere will be an opportunity to share thoughts & ideas and network over lunchtime.
URL:https://investinangus.com/event/developing-a-successful-agritourism-retail-business/
LOCATION:Carfrae Farm Shop\, Haddington\, EH41 4LP
CATEGORIES:Retail,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241104T100000
DTEND;TZID=UTC:20241104T120000
DTSTAMP:20260406T005245
CREATED:20241021T082154Z
LAST-MODIFIED:20241021T082154Z
UID:10090167-1730714400-1730721600@investinangus.com
SUMMARY:How to write funding applications
DESCRIPTION:When submitting applications for funding\, you need to ensure that the applications are written in such a way that improves your chances of being successful. \nThere are numerous funders out there and each will have their unique way they wish you to apply\, however\, in this webinar we’ll explore some key steps you can take to improve your chances of a successful application\, including: \n\nClarifying your need\n\n\nDemonstrating your needs\n\n\nUnderstanding your funder\n\n\nHow to speak their language\n\n\nGetting the basics right\n\n\nOvercoming the common mistakes\n\n\nAnswering the questions asked
URL:https://investinangus.com/event/how-to-write-funding-applications/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241104T100000
DTEND;TZID=UTC:20241104T120000
DTSTAMP:20260406T005245
CREATED:20241014T093450Z
LAST-MODIFIED:20241014T093450Z
UID:10090059-1730714400-1730721600@investinangus.com
SUMMARY:Social media essentials: TikTok and Instagram Reels
DESCRIPTION:TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos\, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts)\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms
URL:https://investinangus.com/event/social-media-essentials-tiktok-and-instagram-reels-7/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241101T163000
DTEND;TZID=UTC:20241101T173000
DTSTAMP:20260406T005245
CREATED:20241021T165252Z
LAST-MODIFIED:20241021T165252Z
UID:10090188-1730478600-1730482200@investinangus.com
SUMMARY:Boost your productivity with AI
DESCRIPTION:This Google Digital Garage session introduces learners to cutting-edge AI tools that are already available from Google and others\, to show some of the smartest ways digital-age workers can use them to save time at work and on tasks. \nIn this session\, you will learn: \n\nan introduction to generative AI and how it works\nhow to use AI-powered tools and techniques to save you time\nan overview to crafting effective prompts\n\nThis session is run using YouTube and is 45 minutes long. \nThe course assumes no prior knowledge or experience so there is no pre-reading necessary. \nThere will be the opportunity to ask questions during the session. \nPlease note\, these training sessions are only available in the UK.
URL:https://investinangus.com/event/boost-your-productivity-with-ai-7/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241101T100000
DTEND;TZID=UTC:20241101T120000
DTSTAMP:20260406T005245
CREATED:20241014T093406Z
LAST-MODIFIED:20241014T093406Z
UID:10090057-1730455200-1730462400@investinangus.com
SUMMARY:How to plan and schedule your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/how-to-plan-and-schedule-your-online-content-4/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241031T130000
DTEND;TZID=UTC:20241031T160000
DTSTAMP:20260406T005245
CREATED:20240902T133812Z
LAST-MODIFIED:20241014T092946Z
UID:10089945-1730379600-1730390400@investinangus.com
SUMMARY:Business Support – Drop In Sessions
DESCRIPTION:The Business Gateway team will be at Kirriemuir Library to offer expert advice and support for all your business questions. \nDrop in and speak to us\, or use the book now button and a member of the team will be in touch to book an appointment. \nWhether you’re just starting out or looking to grow business\, our advisers are here for you every step of the way.
URL:https://investinangus.com/event/business-support-drop-in-sessions-6/
LOCATION:Kirriemuir Library\, 28 Reform Street\, Kirriemuir\, DD8 4BS
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241031T130000
DTEND;TZID=UTC:20241031T150000
DTSTAMP:20260406T005245
CREATED:20241014T092832Z
LAST-MODIFIED:20241014T092832Z
UID:10090055-1730379600-1730386800@investinangus.com
SUMMARY:An introduction to business strategy
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/an-introduction-to-business-strategy-7/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241031T110000
DTEND;TZID=UTC:20241031T130000
DTSTAMP:20260406T005245
CREATED:20240909T083929Z
LAST-MODIFIED:20240909T083929Z
UID:10089973-1730372400-1730379600@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also. \nBefore you sign up for this webinar\, please make sure you have created a free Canva account that you are signed into. We will be doing three live demonstrations\, giving you an opportunity to practice your new creative skills.
URL:https://investinangus.com/event/introduction-to-canva/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241031T100000
DTEND;TZID=UTC:20241031T123000
DTSTAMP:20260406T005245
CREATED:20240827T152629Z
LAST-MODIFIED:20240827T152629Z
UID:10089888-1730368800-1730377800@investinangus.com
SUMMARY:Tourism Experiences: Mastering Online Travel Agents
DESCRIPTION:Can Online Travel Agents (OTAs) add to your growth and\, most importantly\, to your profitability? \nJoin our interactive webinar designed to provide visitor attractions\, activity providers\, and tour companies\, with an in depth understanding of working with OTAs. \nThis session will focus on businesses that are looking to start using OTAs for the first time and\, if already using an OTA\, how to improve the performance of your listings. \nAs part of this session\, you’ll be asked to analyse your own business practices and consider what might be improved. \nPlease note: There are limited places available for this session\, and registration will be on a first come\, first serve basis. \nDue to the format of this session\, which is specifically tailored for visitor attractions\, activity providers and tour companies\, please use the form to submit your interest in attending. It has a series of questions to make sure this session is right for your business.
URL:https://investinangus.com/event/tourism-experiences-mastering-online-travel-agents/
CATEGORIES:Business Planning,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241030T130000
DTEND;TZID=UTC:20241030T160000
DTSTAMP:20260406T005245
CREATED:20241021T165139Z
LAST-MODIFIED:20241021T165139Z
UID:10090186-1730293200-1730304000@investinangus.com
SUMMARY:Marketing for your small business
DESCRIPTION:Without proper marketing your business cannot have a lasting impact. This live webinar will help you to identify\, profile and gain a deeper understanding of your target audiences\, how to conduct market research and build a marketing plan. It will also explain brand development and positioning\, and choosing your price points. \nThe webinar is divided into three sessions. \nMarketing and market research: \n\nwhat is marketing?\nhow to understand your audience using market research\n\nUnderstanding your customers and competition: \n\nunderstanding your competitors\nidentifying your customers and categorising them\nunderstanding your customers’ needs and motivations\n\nMarketing planning\, pricing and branding: \n\npricing considerations\ndeveloping your brand\ndeveloping your message\ndeciding on the best marketing methods for your business\nbudgeting and evaluating\n\nBreaks are provided between the sessions. You can attend all three using the same link\, or choose the parts that suit your needs.
URL:https://investinangus.com/event/marketing-for-your-small-business-3/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241030T130000
DTEND;TZID=UTC:20241030T150000
DTSTAMP:20260406T005245
CREATED:20241014T092701Z
LAST-MODIFIED:20241014T092701Z
UID:10090053-1730293200-1730300400@investinangus.com
SUMMARY:Finding\, keeping and looking after your staff
DESCRIPTION:One of the most daunting challenges a business can face is the process of hiring employees\, interviewing\, payroll\, pensions\, contracts\, remote working and more\, it is a minefield for the business owner. \nThis webinar will allow you to have the key information in your possession to take on staff and look after your team. \nWe’ll cover: \n\nFinding\, keeping and looking after your staff\nAttracting and recruiting the best people for your business\nYour obligations as employers\nHow to retain staff members\nMoving on\nDismissal\nRestructure/Redundancy\n\nWe will also look at: \n\nHow in the current climate you can manage staff and teams in a remote environment\, considering their productivity\, efficiency\, and the issues of home working\nHow you can best manage staff to ensure productivity is kept and mental health is supported\nThe impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed
URL:https://investinangus.com/event/finding-keeping-and-looking-after-your-staff-6/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241030T123000
DTEND;TZID=UTC:20241030T150000
DTSTAMP:20260406T005245
CREATED:20240821T101818Z
LAST-MODIFIED:20240821T101818Z
UID:10089850-1730291400-1730300400@investinangus.com
SUMMARY:Tayside Adaptation Partnership Vision and Priorities Event: Local Business
DESCRIPTION:The climate in Tayside is changing\, and the region is experiencing warmer\, wetter weather\, increased storminess\, and higher sea levels\, all of which is set to continue even if we achieved net zero tomorrow. We need to adapt to these changes to allow us to become more resilient and ensure Tayside can continue to flourish. \nAdaptation Scotland are supporting partners within Tayside to develop a new\, Regional Adaptation Partnership to address climate risks. \nAt this early stage\, we want to involve people and organisations across the region in defining a shared vision and priorities for the new partnership. Four sector specific events have been designed to provide opportunities for different groups to have a say in what the partnership could be\, what it could do and how it could work. \nAimed at businesses\, land managers and the agricultural sector in Tayside\, this workshop will explore how a regional adaptation partnership can advance adaptation in Tayside\, using these three key questions: \n1. How would you describe current work on adaptation in Tayside? What works well and what are the challenges? \n2. What do you hope to see in Tayside in 2050\, as the result of good adaptation action? \n3.How can the regional partnership help move Tayside from the current situation to the future we want to see in 2050? \nEach event will run from 12:30pm – 3pm with registration and a free lunch available from 12:15pm. Space is limited\, so we ask you to register no more than 2 people per organisation or group.
URL:https://investinangus.com/event/tayside-adaptation-partnership-vision-and-priorities-event-local-business/
LOCATION:Webster Memorial Theatre\, 64 High Street\, Arbroath\, DD11 1AW
CATEGORIES:Environment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241030T120000
DTEND;TZID=UTC:20241030T130000
DTSTAMP:20260406T005245
CREATED:20241021T165002Z
LAST-MODIFIED:20241021T165002Z
UID:10090184-1730289600-1730293200@investinangus.com
SUMMARY:Tourism and heritage sector skills
DESCRIPTION:Join Diane Cunningham\, Growth & Inward Investment Manager at Skills Development Scotland\, and Lawrence Durden\, Tourism Sector Manager\, as they explore the challenges faced by the tourism and heritage sectors in talent attraction and retention. \nJoining Diane and Lawrence are Catherine Cartmell\, Historic Environment Scotland’s Skills Investment Plan Manager\, Kat Brogan\, Managing Director of Mercat Tours and Nicola Watt\, Head of People at Buzzworks. They will provide industry insights and examples of best practice in recruitment and retention across their respective sectors.
URL:https://investinangus.com/event/tourism-and-heritage-sector-skills/
CATEGORIES:HR,Recruitment,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241030T100000
DTEND;TZID=UTC:20241030T120000
DTSTAMP:20260406T005245
CREATED:20241014T092610Z
LAST-MODIFIED:20241014T092610Z
UID:10090051-1730282400-1730289600@investinangus.com
SUMMARY:Unlocking the power of crowdfunding
DESCRIPTION:This webinar will equip businesses with the knowledge and strategies to effectively leverage crowdfunding for growth and success\, \nWe’ll cover: \n\nUnderstanding your funding audience\nCrowdfunding success stories\nThe impact of a successful campaign\nThe opportunity presented by patronage models\nEssential elements of a winning crowdfunding campaign\nBuilding a crowdfunding culture\nCrowdfunding myths and realities\nStrategies for success\n\nBy the end of this webinar\, you will have a comprehensive understanding of crowdfunding and patronage/membership models\, actionable strategies to launch a successful campaign and the confidence to take your organisation to new heights through crowdfunding.
URL:https://investinangus.com/event/unlocking-the-power-of-crowdfunding/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241030T100000
DTEND;TZID=UTC:20241030T120000
DTSTAMP:20260406T005245
CREATED:20240902T133946Z
LAST-MODIFIED:20240902T133946Z
UID:10089949-1730282400-1730289600@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-26/
CATEGORIES:Digital Marketing
END:VEVENT
END:VCALENDAR