BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Invest in Angus - ECPv6.15.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20230101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20241023T130000
DTEND;TZID=UTC:20241023T150000
DTSTAMP:20260403T181057
CREATED:20241014T083348Z
LAST-MODIFIED:20241014T083348Z
UID:10090043-1729688400-1729695600@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-31/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241023T100000
DTEND;TZID=UTC:20241023T143000
DTSTAMP:20260403T181057
CREATED:20241014T122312Z
LAST-MODIFIED:20241014T122312Z
UID:10090133-1729677600-1729693800@investinangus.com
SUMMARY:Health and Safety Essentials for Agritourism
DESCRIPTION:Join Scotland’s Agritourism Monitor Farms Programme for an informative event focused on health and safety in agritourism. \nWhether you’re an established agritourism business or just starting out\, this event at Solsgirth Home Farm will help you consider how to keep yourself\, your staff and your visitors safe and healthy. \nWe will be joined by Industry Expert\, Gillian McLean of GEM Safety Solutions who will take us through the essentials and be able to answer your questions. \nWe will also have an opportunity to hear from Core Community Group Members\, Jan Dixon and Leigh Grainger about the progress and developments at Solsgirth Home Farm and after lunch we will be able to have a walk around the business. \nThere will be a chance to share thoughts & ideas and network over lunchtime.
URL:https://investinangus.com/event/health-and-safety-essentials-for-agritourism/
LOCATION:Solsgirth Farm\, Perthshire\, FK14 7NZ
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241023T100000
DTEND;TZID=UTC:20241023T120000
DTSTAMP:20260403T181057
CREATED:20240902T132951Z
LAST-MODIFIED:20240902T132951Z
UID:10089939-1729677600-1729684800@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-26/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241023T090000
DTEND;TZID=UTC:20241023T160000
DTSTAMP:20260403T181057
CREATED:20240912T145140Z
LAST-MODIFIED:20240912T145140Z
UID:10089991-1729674000-1729699200@investinangus.com
SUMMARY:Perthshire Talks Responsible Tourism: welcoming all customers
DESCRIPTION:This free in-person event will take place on 23 October at Perth Concert Hall\, from 9.15am\, finishing at 4.00pm. \nThis event will provide businesses with tips and advice on how to improve customer service for disabled customers\, which we know also benefits other customer groups. \nThis course will include activities\, exercises\, and discussions. Each participant will receive a guide containing practical tips and a jointly branded VisitScotland / Welcoming All Customers course certificate. \nBusinesses will learn about: \n\nadopting a positive attitude to all customers and anticipating accessibility requirements\nsuccessful communication styles to identify customer needs\nlegal obligations and types of discrimination\n\n*Please note this training event is available to businesses who attended either of the following webinars: \n\nPerthshire Talks Tourism: unlock the potential of accessible tourism\nPerthshire Talks Tourism: access information to promote your business\n\nThe registration for the event will go live on 3 October 2024. See https://www.visitscotland.org/news/2024/perthshire-talks-tourism-webinars for booking information. \nThis event has limited places and will be on a first come\, first serve basis. To allow more businesses the opportunity to be trained\, only one person from each business can attend.
URL:https://investinangus.com/event/perthshire-talks-responsible-tourism-welcoming-all-customers/
LOCATION:Perth Concert Hall\, Mill Street\, Perth\, PH1 5HZ
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241022T180000
DTEND;TZID=UTC:20241022T200000
DTSTAMP:20260403T181057
CREATED:20241014T083253Z
LAST-MODIFIED:20241014T083253Z
UID:10090041-1729620000-1729627200@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, we are here to support you and help you decide if this is the right path for you. \nWe will cover: \n\nPersonal finance\nPlanning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-50/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241022T180000
DTEND;TZID=UTC:20241022T200000
DTSTAMP:20260403T181057
CREATED:20240826T124713Z
LAST-MODIFIED:20240826T124713Z
UID:10089864-1729620000-1729627200@investinangus.com
SUMMARY:Business Finance Viability
DESCRIPTION:Led by experienced advisers\, this webinar takes the fear out of finances\, providing practical tools and guidance to help you confidently manage your business’s budgeting and forecasting. You’ll learn how to identify the hidden costs of running your business\, including the cost of hiring staff\, maintaining stock levels\, and other crucial expenses. \nThrough a series of engaging exercises\, you’ll gain a deeper understanding of your business’s financial viability\, helping you make informed decisions about its future growth and success. Whether you’re a new entrepreneur or have been in business for a couple of years\, this webinar is tailored to your needs\, providing you with the knowledge and skills to take your business to the next level. \nDon’t let financial worries hold you back from realizing your business’s full potential. Sign up for the Business Finance Viability webinar today and discover how to confidently manage your business’s financial health!
URL:https://investinangus.com/event/business-finance-viability-18/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241022T153000
DTEND;TZID=UTC:20241022T180000
DTSTAMP:20260403T181057
CREATED:20240912T144203Z
LAST-MODIFIED:20240912T144203Z
UID:10089983-1729611000-1729620000@investinangus.com
SUMMARY:Product and Experience Innovation Workshop
DESCRIPTION:Product and Experience Innovation Workshop: Collaborate and innovate with local stakeholders to create experiences unique to Angus. \nAngus Tourism Cooperative\, Visit Angus and VisitScotland invite you to a dynamic Product and Experience Innovation Workshop\, where you’ll gain valuable insights into current and emerging trends in the industry. \nThis event will take place on Tuesday 22 October\, from 3.30pm to 6pm\, at Forbes of Kingennie. \nThis is your chance to collaborate with fellow tourism professionals\, brainstorm new ideas\, and create innovative products and experiences that highlight the unique charm of Angus. \nTogether\, let’s seize the opportunities at hand\, enhance our collective offerings\, and put Angus on the map as a must-visit destination. Your participation is crucial to our shared success. \nCome and join us! See the full agenda and register to attend.
URL:https://investinangus.com/event/product-and-experience-innovation-workshop/
LOCATION:Forbes of Kingennie\, DD5 3RD
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241022T110000
DTEND;TZID=UTC:20241022T123000
DTSTAMP:20260403T181057
CREATED:20240812T105510Z
LAST-MODIFIED:20240812T105510Z
UID:10089780-1729594800-1729600200@investinangus.com
SUMMARY:Package travel regulations webinar
DESCRIPTION:Does your business sell two or more different types of travel or tourism services? Then you might have certain obligations under the rules on package travel and linked arrangements. \nJoin this webinar by VisitScotland and Travlaw for a detailed introduction to package travel regulations (PTR) and learn more about current UK and EU regulations. \nTravlaw is a full service\, travel-niche law firm. They provide legal advice that’s specifically tailored to meet the needs of the travel industry.
URL:https://investinangus.com/event/package-travel-regulations-webinar/
CATEGORIES:Legislation,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241022T100000
DTEND;TZID=UTC:20241022T120000
DTSTAMP:20260403T181057
CREATED:20240902T132854Z
LAST-MODIFIED:20240902T132854Z
UID:10089937-1729591200-1729598400@investinangus.com
SUMMARY:Video production for digital marketing
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise\nGet to know the various digital platforms that can be utilised to view and share video content\nSee what editing apps are available and how to add music and subtitles
URL:https://investinangus.com/event/video-production-for-digital-marketing-4/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241022T100000
DTEND;TZID=UTC:20241022T110000
DTSTAMP:20260403T181057
CREATED:20241010T100317Z
LAST-MODIFIED:20241010T100317Z
UID:10090037-1729591200-1729594800@investinangus.com
SUMMARY:Innovative Horizons: Exploring Floating Offshore Substations\, CCS Shipping\, Hydrogen\, and Flow Assurance
DESCRIPTION:Hosted by member company Crondall Energy and supported by Forth & Tay Offshore. \nWe are delighted to be bringing you an opportunity to attend focused technical topics that are crucial to delivering the UK’s net zero ambitions. \nThis session will look at; Developing practical solutions for floating offshore wind substations\, Opportunities and considerations for CO2 shipping\, maximising the efficiency of grid scale hydrogen production\, & CCS Transport and Storage Operational Challenges. \nYou can choose to attend two sessions out of the four available topics. More information on each topic: \n\nDeveloping practical solutions for floating offshore wind (FOW)\n\nAs developers venture further offshore and into deeper waters to harness wind power\, practical solutions are required for the transfer of power to shore. Floating and subsea substations are receiving a growing interest for floating offshore wind developments\, as they potentially provide a cost-competitive alternative to traditional fixed platforms. This presentation will provide an overview of the latest challenges and limitations associated with the transmission of power to shore. The different types of substations\, their key design features\, and their applicability will be presented. The current status of technology development will be outlined along with a discussion of the pros and cons of each approach. \n\nOpportunities and considerations for CO2 shipping\n\nCO2 shipping is being considered for an increasing proportion of CCS projects\, as a means of increasing sequestered volumes and therefore revenue. There are a multitude of ship designs and offloading concepts being considered with different offloading locations\, and pressure regimes. This presentation will provide an overview of the offloading options being considered and the opportunities of different pressure regimes \n\nMaximising the efficiency of grid scale hydrogen production\n\nCrondall Energy have recently completed a concept study focusing on developing the optimum grid scale hydrogen production facility\, considering the full envelop from electrical generation to by products and H2 production. This presentation will provide a holistic overview of the technical risks and opportunities for large scale hydrogen production directly from renewable sources. Presenting the key design decisions and considerations to maximise the efficiency of the complete H2 production system\, not just the electrolyser. \n\nCCS Transport and Storage Operational Challenges\n\nWe will discuss the main issues to be addressed in CCUS for pipeline CO2 transportation and operability considerations. Practical experience in developing associated solutions will also be presented. \nAgenda\n\n10:00 – 10:10 – Introduction and move to meeting rooms\n10:10 – 10:30 – Session 1\n10:30 – 10:35 – Transfer between rooms\n10:35 – 10:55 – Session 2\n10:55 – 11:00 – close out
URL:https://investinangus.com/event/innovative-horizons-exploring-floating-offshore-substations-ccs-shipping-hydrogen-and-flow-assurance/
CATEGORIES:Energy,Offshore Wind,Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241021T143000
DTEND;TZID=UTC:20241021T160000
DTSTAMP:20260403T181057
CREATED:20240925T093453Z
LAST-MODIFIED:20240925T093453Z
UID:10090003-1729521000-1729526400@investinangus.com
SUMMARY:The Psychology of Unlocking Ambition and Managing Risk
DESCRIPTION:In an ideal world\, companies should have a risk culture that balances risk awareness and risk taking. A lack of risk can lead to the stagnation of innovation\, whereas too much risk can cause a company to lose valuable resources or financial gains. \nThis webinar will explore ambition and risk in business and the growth mindset that is required. \nIt will be facilitated by Dougie Ritchie of Taylor Clarke and the keynote speaker will be Suneil Mishra – a GlobalScot who has been an investor\, advisor\, consultant\, and entrepreneur for more than two decades. He’s been involved in seed and early-stage companies that have raised over $100 million\, with exits fast approaching one billion dollars.
URL:https://investinangus.com/event/the-psychology-of-unlocking-ambition-and-managing-risk/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241021T130000
DTEND;TZID=UTC:20241021T160000
DTSTAMP:20260403T181057
CREATED:20240902T132809Z
LAST-MODIFIED:20240902T132809Z
UID:10089934-1729515600-1729526400@investinangus.com
SUMMARY:Business Support – Drop In Sessions
DESCRIPTION:The Business Gateway team will be at Carnoustie Library to offer expert advice and support for all your business questions. \nDrop in and speak to us\, or use the book now button and a member of the team will be in touch to book an appointment. \nWhether you’re just starting out or looking to grow business\, our advisers are here for you every step of the way.
URL:https://investinangus.com/event/business-support-drop-in-sessions-5/
LOCATION:Carnoustie Library\, 21 High Street\, Carnoustie\, DD7 6AN
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241016T180000
DTEND;TZID=UTC:20241016T200000
DTSTAMP:20260403T181057
CREATED:20240902T132544Z
LAST-MODIFIED:20240902T132544Z
UID:10089932-1729101600-1729108800@investinangus.com
SUMMARY:Ready\, Steady\, Grow: How to Expand Your Business
DESCRIPTION:Ready to accelerate your business growth but unsure where to begin? \nLook no further than our Ready Steady Grow workshop focused on accelerating business growth. Led by experienced business advisers\, this session is designed to help you identify your growth potential and create a roadmap for success. \nThrough collaborative discussions with like-minded businesses\, you’ll gain new insights\, tools and knowledge to help support your growth plans. You’ll also walk away with a network of fellow business owners to connect with for ongoing support. \nDon’t miss this opportunity to take your business to new heights!
URL:https://investinangus.com/event/ready-steady-grow-how-to-expand-your-business-18/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241016T100000
DTEND;TZID=UTC:20241016T130000
DTSTAMP:20260403T181057
CREATED:20240812T102743Z
LAST-MODIFIED:20240812T102743Z
UID:10089761-1729072800-1729083600@investinangus.com
SUMMARY:TikTok for Business
DESCRIPTION:Learn how to engage with your customers and increase the reach of your business online for more effective business communication. \nWe’ll look at how to segment the global social media audience into the audience you are trying to target\, discuss what social media platforms will work for your audience\, and how to create engaging video content which will spark interaction with your brand. \nPart of the session will look at planning video content and production and different methods to use.\n \nThis webinar is for businesses in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/tiktok-for-business-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241015T100000
DTEND;TZID=UTC:20241015T120000
DTSTAMP:20260403T181057
CREATED:20240930T165019Z
LAST-MODIFIED:20240930T165019Z
UID:10090024-1728986400-1728993600@investinangus.com
SUMMARY:A step-by-step guide to building your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/a-step-by-step-guide-to-building-your-business-plan-8/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241015T100000
DTEND;TZID=UTC:20241015T120000
DTSTAMP:20260403T181057
CREATED:20240812T102642Z
LAST-MODIFIED:20240812T102642Z
UID:10089759-1728986400-1728993600@investinangus.com
SUMMARY:Kickstart your Marketing
DESCRIPTION:The workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
URL:https://investinangus.com/event/kickstart-your-marketing-15/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241015T100000
DTEND;TZID=UTC:20241015T110000
DTSTAMP:20260403T181057
CREATED:20240925T093341Z
LAST-MODIFIED:20240925T093341Z
UID:10090001-1728986400-1728990000@investinangus.com
SUMMARY:Harnessing Digital Technology for Enhanced Energy Efficiency
DESCRIPTION:In an era where sustainability is paramount\, the integration of digital technology into energy management has emerged as a game-changer. \nJoin Scottish Enterprise for an insightful webinar exploring how innovative digital solutions are driving energy efficiency across Clean Heat. \nKey Highlights: \n\nLearn about Scottish digital technologies driving the revolution in energy efficiency\nReal-World Success Stories: Hear from Scottish companies who have successfully implemented digital solutions to achieve significant energy savings and operational improvements.\nInteractive Q&A Session
URL:https://investinangus.com/event/harnessing-digital-technology-for-enhanced-energy-efficiency/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241014T120000
DTEND;TZID=UTC:20241014T140000
DTSTAMP:20260403T181057
CREATED:20240930T164933Z
LAST-MODIFIED:20240930T164933Z
UID:10090022-1728907200-1728914400@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-7/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241011T100000
DTEND;TZID=UTC:20241011T120000
DTSTAMP:20260403T181057
CREATED:20240902T132439Z
LAST-MODIFIED:20240902T132439Z
UID:10089930-1728640800-1728648000@investinangus.com
SUMMARY:Social media essentials: LinkedIn
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. \nDuring this webinar\, you will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand
URL:https://investinangus.com/event/social-media-essentials-linkedin-3/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241010T180000
DTEND;TZID=UTC:20241010T200000
DTSTAMP:20260403T181057
CREATED:20240902T130201Z
LAST-MODIFIED:20240902T130201Z
UID:10089928-1728583200-1728590400@investinangus.com
SUMMARY:Christmas visual merchandising: Make your business sparkle this Christmas
DESCRIPTION:Join us for an insightful event to help you maximize your business potential this Christmas season. Our expert will share proven strategies for creating eye-catching displays using cost-effective yet powerful props and design techniques. You’ll learn how to transform your retail space into a festive\, engaging environment that draws in customers and drives sales. \nFollowing the presentation there will be a Q&A session\, giving you the opportunity to address the topics covered and ask specific questions. \nThis event can be followed up with online one to one sessions for individuals interested in getting further personal support. \nBook now to improve your festive merchandising skills and ensure your business stands out this Christmas!
URL:https://investinangus.com/event/christmas-visual-merchandising-make-your-business-sparkle-this-christmas/
LOCATION:The Craws Nest\, 67 Ravensby Park Gardens\, Carnoustie\, DD7 7NY
CATEGORIES:Business Planning,Marketing,Retail
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241010T130000
DTEND;TZID=UTC:20241010T150000
DTSTAMP:20260403T181057
CREATED:20240930T164839Z
LAST-MODIFIED:20240930T164839Z
UID:10090020-1728565200-1728572400@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-30/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241010T110000
DTEND;TZID=UTC:20241010T120000
DTSTAMP:20260403T181057
CREATED:20240827T152209Z
LAST-MODIFIED:20240827T152209Z
UID:10089884-1728558000-1728561600@investinangus.com
SUMMARY:Tourism Experiences: Google Things To Do with Tourpreneur
DESCRIPTION:Join VisitScotland on our second webinar of the series. We’ll be joined by guests from Tourpreneur as we explore how Google Things to Do can boost your business visibility\, attract eager travellers\, and drive revenue. \nWhether you’re a visitor attraction\, an activity provider\, or a tour company\, this webinar is tailor-made for you. \nTaking place on 10 October\, at 11am\, this free session will cover: \n“Google Things to do” functionality. Whether you’re a seasoned pro or a curious beginner\, this webinar will introduce you to its potential and show you how to leverage it effectively. \nLearn about the best ways to connect with Google Things To Do and the enrolment process\, ensuring you’re set up to make the most of this powerful tool\, with an opportunity to ask questions about your own set up. \nThis session is designed to give you a better understanding of the platform and we’ll be sharing best practice and examples from around the world.
URL:https://investinangus.com/event/tourism-experiences-google-things-to-do-with-tourpreneur/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241009T140000
DTEND;TZID=UTC:20241009T160000
DTSTAMP:20260403T181057
CREATED:20240902T130054Z
LAST-MODIFIED:20240902T130054Z
UID:10089926-1728482400-1728489600@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook-6/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241009T100000
DTEND;TZID=UTC:20241009T120000
DTSTAMP:20260403T181057
CREATED:20240902T130014Z
LAST-MODIFIED:20240902T130014Z
UID:10089924-1728468000-1728475200@investinangus.com
SUMMARY:Social media essentials: TikTok and Instagram Reels
DESCRIPTION:TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos\, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts)\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms
URL:https://investinangus.com/event/social-media-essentials-tiktok-and-instagram-reels-6/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241009T090000
DTEND;TZID=UTC:20241009T120000
DTSTAMP:20260403T181057
CREATED:20240507T102622Z
LAST-MODIFIED:20240507T102622Z
UID:10089228-1728464400-1728475200@investinangus.com
SUMMARY:Planning for Maintenance and Asset Management
DESCRIPTION:Join our Scottish Manufacturing Advisory Service (SMAS) on 9 October 2024\, from 9:30am to 12:00 noon\, for a free Lean Breakfast Workshop at W-Zero-1 collaboration space at ETZ\, Aberdeen\, which will provide you with the tools to support you through the Fit 4 Offshore Renewables (F4OR) programme’s Process Excellence requirements. \nThe series is designed to help you develop your own continuous improvement strategies\, to apply process improvements\, improve workplace organisation and much more. Each workshop will also begin and end with a 30-minute networking opportunity. \nWorkshop six – Planning for Maintenance and Asset Management \nOur final workshop will focus on supporting your business with planned maintenance and asset management. You will learn: \n\nHow to maximise effectiveness of each asset\nAbout structured approaches to improving equipment condition and performance\nPractical tips to build operator knowledge and ownership of equipment\n\nOur event is open to all manufacturers and producers – large\, small and sector wide – who wish to improve business efficiency and begin their F4OR accreditation. It’s aimed at business leaders and managers who are looking to introduce a culture of change within the business and who wish to engage the workforce to look for opportunities to do things better and deliver process improvements that can benefit your business.
URL:https://investinangus.com/event/planning-for-maintenance-and-asset-management/
LOCATION:ETZ Ltd\, 53 Blenheim Place\, Aberdeen\, AB25 2DY
CATEGORIES:Business Planning,Manufacturing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241008T130000
DTEND;TZID=UTC:20241008T150000
DTSTAMP:20260403T181057
CREATED:20240930T164722Z
LAST-MODIFIED:20240930T164722Z
UID:10090018-1728392400-1728399600@investinangus.com
SUMMARY:An introduction to business strategy
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/an-introduction-to-business-strategy-6/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241008T100000
DTEND;TZID=UTC:20241008T120000
DTSTAMP:20260403T181057
CREATED:20240902T125919Z
LAST-MODIFIED:20240902T125919Z
UID:10089922-1728381600-1728388800@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-4/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241007T140000
DTEND;TZID=UTC:20241007T160000
DTSTAMP:20260403T181057
CREATED:20240902T125833Z
LAST-MODIFIED:20240902T125833Z
UID:10089920-1728309600-1728316800@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses-6/
CATEGORIES:Digital Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241007T130000
DTEND;TZID=UTC:20241007T160000
DTSTAMP:20260403T181057
CREATED:20240812T102535Z
LAST-MODIFIED:20240812T102535Z
UID:10089757-1728306000-1728316800@investinangus.com
SUMMARY:Business Support – Drop In Sessions
DESCRIPTION:The Business Gateway team will be at Brechin Library to offer expert advice and support for all your business questions. \nDrop in and speak to us\, or use the book now button and a member of the team will be in touch to book an appointment. \nWhether you’re just starting out or looking to grow business\, our advisers are here for you every step of the way.
URL:https://investinangus.com/event/business-support-drop-in-sessions-4/
LOCATION:Brechin Library\, 10 St. Ninians Square\, Brechin\, DD9 7AD
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241005T100000
DTEND;TZID=UTC:20241005T120000
DTSTAMP:20260403T181057
CREATED:20240930T164623Z
LAST-MODIFIED:20240930T164623Z
UID:10090016-1728122400-1728129600@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, we are here to support you and help you decide if this is the right path for you. \nWe will cover: \n\nPersonal finance\nPlanning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-47/
CATEGORIES:Business Start-up
END:VEVENT
END:VCALENDAR