BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Invest in Angus - ECPv6.15.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20230101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20241101T100000
DTEND;TZID=UTC:20241101T120000
DTSTAMP:20260403T181058
CREATED:20241014T093406Z
LAST-MODIFIED:20241014T093406Z
UID:10090057-1730455200-1730462400@investinangus.com
SUMMARY:How to plan and schedule your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/how-to-plan-and-schedule-your-online-content-4/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241031T130000
DTEND;TZID=UTC:20241031T160000
DTSTAMP:20260403T181058
CREATED:20240902T133812Z
LAST-MODIFIED:20241014T092946Z
UID:10089945-1730379600-1730390400@investinangus.com
SUMMARY:Business Support – Drop In Sessions
DESCRIPTION:The Business Gateway team will be at Kirriemuir Library to offer expert advice and support for all your business questions. \nDrop in and speak to us\, or use the book now button and a member of the team will be in touch to book an appointment. \nWhether you’re just starting out or looking to grow business\, our advisers are here for you every step of the way.
URL:https://investinangus.com/event/business-support-drop-in-sessions-6/
LOCATION:Kirriemuir Library\, 28 Reform Street\, Kirriemuir\, DD8 4BS
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241031T130000
DTEND;TZID=UTC:20241031T150000
DTSTAMP:20260403T181058
CREATED:20241014T092832Z
LAST-MODIFIED:20241014T092832Z
UID:10090055-1730379600-1730386800@investinangus.com
SUMMARY:An introduction to business strategy
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/an-introduction-to-business-strategy-7/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241031T110000
DTEND;TZID=UTC:20241031T130000
DTSTAMP:20260403T181058
CREATED:20240909T083929Z
LAST-MODIFIED:20240909T083929Z
UID:10089973-1730372400-1730379600@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also. \nBefore you sign up for this webinar\, please make sure you have created a free Canva account that you are signed into. We will be doing three live demonstrations\, giving you an opportunity to practice your new creative skills.
URL:https://investinangus.com/event/introduction-to-canva/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241031T100000
DTEND;TZID=UTC:20241031T123000
DTSTAMP:20260403T181058
CREATED:20240827T152629Z
LAST-MODIFIED:20240827T152629Z
UID:10089888-1730368800-1730377800@investinangus.com
SUMMARY:Tourism Experiences: Mastering Online Travel Agents
DESCRIPTION:Can Online Travel Agents (OTAs) add to your growth and\, most importantly\, to your profitability? \nJoin our interactive webinar designed to provide visitor attractions\, activity providers\, and tour companies\, with an in depth understanding of working with OTAs. \nThis session will focus on businesses that are looking to start using OTAs for the first time and\, if already using an OTA\, how to improve the performance of your listings. \nAs part of this session\, you’ll be asked to analyse your own business practices and consider what might be improved. \nPlease note: There are limited places available for this session\, and registration will be on a first come\, first serve basis. \nDue to the format of this session\, which is specifically tailored for visitor attractions\, activity providers and tour companies\, please use the form to submit your interest in attending. It has a series of questions to make sure this session is right for your business.
URL:https://investinangus.com/event/tourism-experiences-mastering-online-travel-agents/
CATEGORIES:Business Planning,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241030T130000
DTEND;TZID=UTC:20241030T160000
DTSTAMP:20260403T181058
CREATED:20241021T165139Z
LAST-MODIFIED:20241021T165139Z
UID:10090186-1730293200-1730304000@investinangus.com
SUMMARY:Marketing for your small business
DESCRIPTION:Without proper marketing your business cannot have a lasting impact. This live webinar will help you to identify\, profile and gain a deeper understanding of your target audiences\, how to conduct market research and build a marketing plan. It will also explain brand development and positioning\, and choosing your price points. \nThe webinar is divided into three sessions. \nMarketing and market research: \n\nwhat is marketing?\nhow to understand your audience using market research\n\nUnderstanding your customers and competition: \n\nunderstanding your competitors\nidentifying your customers and categorising them\nunderstanding your customers’ needs and motivations\n\nMarketing planning\, pricing and branding: \n\npricing considerations\ndeveloping your brand\ndeveloping your message\ndeciding on the best marketing methods for your business\nbudgeting and evaluating\n\nBreaks are provided between the sessions. You can attend all three using the same link\, or choose the parts that suit your needs.
URL:https://investinangus.com/event/marketing-for-your-small-business-3/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241030T130000
DTEND;TZID=UTC:20241030T150000
DTSTAMP:20260403T181058
CREATED:20241014T092701Z
LAST-MODIFIED:20241014T092701Z
UID:10090053-1730293200-1730300400@investinangus.com
SUMMARY:Finding\, keeping and looking after your staff
DESCRIPTION:One of the most daunting challenges a business can face is the process of hiring employees\, interviewing\, payroll\, pensions\, contracts\, remote working and more\, it is a minefield for the business owner. \nThis webinar will allow you to have the key information in your possession to take on staff and look after your team. \nWe’ll cover: \n\nFinding\, keeping and looking after your staff\nAttracting and recruiting the best people for your business\nYour obligations as employers\nHow to retain staff members\nMoving on\nDismissal\nRestructure/Redundancy\n\nWe will also look at: \n\nHow in the current climate you can manage staff and teams in a remote environment\, considering their productivity\, efficiency\, and the issues of home working\nHow you can best manage staff to ensure productivity is kept and mental health is supported\nThe impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed
URL:https://investinangus.com/event/finding-keeping-and-looking-after-your-staff-6/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241030T123000
DTEND;TZID=UTC:20241030T150000
DTSTAMP:20260403T181058
CREATED:20240821T101818Z
LAST-MODIFIED:20240821T101818Z
UID:10089850-1730291400-1730300400@investinangus.com
SUMMARY:Tayside Adaptation Partnership Vision and Priorities Event: Local Business
DESCRIPTION:The climate in Tayside is changing\, and the region is experiencing warmer\, wetter weather\, increased storminess\, and higher sea levels\, all of which is set to continue even if we achieved net zero tomorrow. We need to adapt to these changes to allow us to become more resilient and ensure Tayside can continue to flourish. \nAdaptation Scotland are supporting partners within Tayside to develop a new\, Regional Adaptation Partnership to address climate risks. \nAt this early stage\, we want to involve people and organisations across the region in defining a shared vision and priorities for the new partnership. Four sector specific events have been designed to provide opportunities for different groups to have a say in what the partnership could be\, what it could do and how it could work. \nAimed at businesses\, land managers and the agricultural sector in Tayside\, this workshop will explore how a regional adaptation partnership can advance adaptation in Tayside\, using these three key questions: \n1. How would you describe current work on adaptation in Tayside? What works well and what are the challenges? \n2. What do you hope to see in Tayside in 2050\, as the result of good adaptation action? \n3.How can the regional partnership help move Tayside from the current situation to the future we want to see in 2050? \nEach event will run from 12:30pm – 3pm with registration and a free lunch available from 12:15pm. Space is limited\, so we ask you to register no more than 2 people per organisation or group.
URL:https://investinangus.com/event/tayside-adaptation-partnership-vision-and-priorities-event-local-business/
LOCATION:Webster Memorial Theatre\, 64 High Street\, Arbroath\, DD11 1AW
CATEGORIES:Environment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241030T120000
DTEND;TZID=UTC:20241030T130000
DTSTAMP:20260403T181058
CREATED:20241021T165002Z
LAST-MODIFIED:20241021T165002Z
UID:10090184-1730289600-1730293200@investinangus.com
SUMMARY:Tourism and heritage sector skills
DESCRIPTION:Join Diane Cunningham\, Growth & Inward Investment Manager at Skills Development Scotland\, and Lawrence Durden\, Tourism Sector Manager\, as they explore the challenges faced by the tourism and heritage sectors in talent attraction and retention. \nJoining Diane and Lawrence are Catherine Cartmell\, Historic Environment Scotland’s Skills Investment Plan Manager\, Kat Brogan\, Managing Director of Mercat Tours and Nicola Watt\, Head of People at Buzzworks. They will provide industry insights and examples of best practice in recruitment and retention across their respective sectors.
URL:https://investinangus.com/event/tourism-and-heritage-sector-skills/
CATEGORIES:HR,Recruitment,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241030T100000
DTEND;TZID=UTC:20241030T120000
DTSTAMP:20260403T181058
CREATED:20241014T092610Z
LAST-MODIFIED:20241014T092610Z
UID:10090051-1730282400-1730289600@investinangus.com
SUMMARY:Unlocking the power of crowdfunding
DESCRIPTION:This webinar will equip businesses with the knowledge and strategies to effectively leverage crowdfunding for growth and success\, \nWe’ll cover: \n\nUnderstanding your funding audience\nCrowdfunding success stories\nThe impact of a successful campaign\nThe opportunity presented by patronage models\nEssential elements of a winning crowdfunding campaign\nBuilding a crowdfunding culture\nCrowdfunding myths and realities\nStrategies for success\n\nBy the end of this webinar\, you will have a comprehensive understanding of crowdfunding and patronage/membership models\, actionable strategies to launch a successful campaign and the confidence to take your organisation to new heights through crowdfunding.
URL:https://investinangus.com/event/unlocking-the-power-of-crowdfunding/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241030T100000
DTEND;TZID=UTC:20241030T120000
DTSTAMP:20260403T181058
CREATED:20240902T133946Z
LAST-MODIFIED:20240902T133946Z
UID:10089949-1730282400-1730289600@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-26/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241030T093000
DTEND;TZID=UTC:20241030T160000
DTSTAMP:20260403T181058
CREATED:20240715T081758Z
LAST-MODIFIED:20240715T081758Z
UID:10089663-1730280600-1730304000@investinangus.com
SUMMARY:Managing People for Growth
DESCRIPTION:Our workshops cover several key areas that can help you develop the skills of your people managers. \nYou’ll learn how to: \n\nIdentify the skills and approaches managers require to perform their roles successfully both now and in the future.\nImplement fair and progressive work practices through an understanding of key drivers that can develop new ways of working (for example\, the fair work framework\, productivity and benefits of employee engagement).\nUnderstand the importance of effectively maximising and improving existing staff skills\, while identifying the style and attributes of an effective manager.
URL:https://investinangus.com/event/managing-people-for-growth-2/
CATEGORIES:Business Planning,HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241029T150000
DTEND;TZID=UTC:20241029T160000
DTSTAMP:20260403T181058
CREATED:20240812T122118Z
LAST-MODIFIED:20240812T122118Z
UID:10089796-1730214000-1730217600@investinangus.com
SUMMARY:Cyber Security for your small business
DESCRIPTION:To attend this webinar\, there are no prerequisites or prior experience needed. It is aimed at start-up businesses and those who are interested in creating a start-up. \nIt would also be beneficial for more established businesses who are looking at security as a business differentiator and learn how it can be used to win new business. \nYour host Jim Wright will introduce security\, how it can benefit businesses and allow you to seize opportunities while minimising risk. Jim will also discuss common frameworks and fundamental principles that business leaders should be aware of from the start of their business venture. \nBy the end of this webinar\, attendees will: \n1) Understand security risks \n2) Understand the benefits of security \n3) Have an awareness of threat actors \n4) Have an awareness of threat vectors \n5) Have an awareness of the services that can be offered to support start-ups \n6) Understand the regulatory environment in which they work \n7) Understand the common frameworks relating to security
URL:https://investinangus.com/event/cyber-security-for-your-small-business-8/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241029T140000
DTEND;TZID=UTC:20241029T160000
DTSTAMP:20260403T181058
CREATED:20240902T133902Z
LAST-MODIFIED:20240902T133902Z
UID:10089947-1730210400-1730217600@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding customers and competitors)\nDeveloping your brand and tone of voice\nPlanning your content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-9/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241029T133000
DTEND;TZID=UTC:20241029T143000
DTSTAMP:20260403T181058
CREATED:20241021T162523Z
LAST-MODIFIED:20241021T162523Z
UID:10090174-1730208600-1730212200@investinangus.com
SUMMARY:Accessible and Inclusive Agritourism
DESCRIPTION:Join Scotland’s Agritourism Monitor Farms Programme for an informative event focused on accessibility and inclusion within the agritourism sector. We are delighted to welcome Moira Henderson\, The Rings\, to talk about her experience setting up and developing a successful accessible agritourism business. \nWhether you are just starting out or running an established business\, you will benefit from hearing from Moira who brings a wealth of experience in this area and who will be ready to answer all your questions. \nMoira grew up on the West coast of Scotland married David in 1980 and they moved to Fife. They have four adult children & seven grandchildren. David lectured at Elmwood Agricultural College\, and Moira was a Registered General Nurse. They bought the family farm in 1988\, setting up the partnership of Firm of M.C. Henderson. The business was mostly sheep and crops but later expanded to include egg production and retail. The farm had two holiday caravans which Moira used to supplement David’s income and keep the small 90 acres going for many years\, however when these came to the end of their “life” the family was keen to develop holiday accommodation which would meet the needs of those with disabilities. \nThis farm diversification began as a simple idea to provide a cottage with a ceiling track hoist but resulted in the completion of The Rings cottage in 2016. In 2018\, Moira was awarded an MBE for services to Accessible Tourism in Fife. \nThe Rings now includes a uniquely divideable cottage with 8 fully accessible bedrooms with ensuite wetrooms. The cottage is fully inclusive of those with access needs providing hoists\, profiling beds and equipment such as shower chairs; but you don’t have to break a leg to come and stay\, they don’t discriminate against you if you don’t have a disability!
URL:https://investinangus.com/event/accessible-and-inclusive-agritourism/
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241029T100000
DTEND;TZID=UTC:20241029T113000
DTSTAMP:20260403T181058
CREATED:20240925T102935Z
LAST-MODIFIED:20240925T102935Z
UID:10090006-1730196000-1730201400@investinangus.com
SUMMARY:Transforming Our Towns: How Digitisation is Driving Local Economic Growth
DESCRIPTION:In today’s fast-paced world\, digitisation is not just a buzzword—it’s the driving force behind economic growth\, efficiency\, and scalability. Our local economy is experiencing a remarkable transformation\, fueled by digital advancements that are reshaping industries\, creating jobs\, and fostering a new era of prosperity. \nEvent Highlights \n\nExplore Cutting-Edge Digital Solutions: Discover how local businesses are harnessing the power of digitisation to streamline operations\, reduce costs\, and boost productivity. From advanced automation to AI-driven analytics\, see firsthand the tools that are revolutionising our economic landscape.\nSuccess Stories: Learn from industry leaders and trailblazers who have successfully implemented digital strategies\, driving growth in towns and business improvement districts. These real-world exemplars will demonstrate how embracing digital innovation has led to tangible results\, from increased revenue to expanded market reach.\nEconomic Efficiency in Action: Hear how digitisation is enabling businesses to achieve more with less. By reducing waste\, optimising resources\, and improving decision-making processes\, businesses and communities in our towns are not only becoming more efficient but also more resilient in the face of challenges.\nScaling New Heights: Explore the role of digitisation in enabling businesses to scale rapidly and sustainably. Understand how digital platforms and infrastructure are empowering local enterprises to expand beyond borders\, tapping into new markets and opportunities with ease.\n\nWhy Attend? \n\nInspire Growth: Whether you’re a town or business improvement district manager\, a business owner\, entrepreneur\, or policy maker\, this showcase will equip you with insights and inspiration to leverage digitisation for economic success.\nConnect with Innovators: Connect with thought leaders\, industry experts\, and peers who are at the forefront of digital transformation. Build partnerships and collaborations that could drive your own digital transformation journey.\nStay Ahead of the Curve: In a rapidly evolving digital economy\, staying informed is key. This event is your chance to stay ahead of trends\, understand emerging technologies\, and prepare for the future.\n\nBe a part of the digital revolution. Join us for a showcase that not only celebrates the power of digitisation but also sets the stage for the continued growth and success of our local economies across Scotland’s towns and places. \nDon’t miss out—register today and be at the forefront of economic innovation! \nThis event promises to be a pivotal moment for our community\, highlighting the ways in which digitisation is not only transforming businesses but also driving broader economic benefits. Be there to witness the future unfold!
URL:https://investinangus.com/event/transforming-our-towns-how-digitisation-is-driving-local-economic-growth/
CATEGORIES:Business Planning,Networking,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241028T130000
DTEND;TZID=UTC:20241028T150000
DTSTAMP:20260403T181058
CREATED:20241014T090308Z
LAST-MODIFIED:20241014T090308Z
UID:10090049-1730120400-1730127600@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-8/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241028T100000
DTEND;TZID=UTC:20241028T130000
DTSTAMP:20260403T181058
CREATED:20241014T083451Z
LAST-MODIFIED:20241014T083451Z
UID:10090045-1730109600-1730120400@investinangus.com
SUMMARY:Understanding AI & Automation
DESCRIPTION:This masterclass is for anyone interested in using AI and automation to improve productivity\, reduce costs\, and unlock new growth opportunities for their business. \nWhat we’ll cover: \n\nUnderstanding automation: Learn the key components\, benefits\, and potential challenges.\nUnderstanding AI: Explore its core concepts\, capabilities\, and limitations.\nThe power of AI and automation: Discover the power of predictive analytics and personalised customer experiences.\nCase studies and SME use cases: See how businesses like yours have successfully implemented AI and automation.\nHow to integrate AI and Automation into your workflows: Understand the steps involved\, from identifying suitable processes to selecting the right tools.\nTech Demos: See live demonstrations of the latest AI technologies\, including ChatGPT\, Microsoft Copilot\, and other cutting-edge tools.\nSummary and Action list: Receive an actionable checklist to help you start implementing AI and automation in your business.\n\nNo prior experience with AI or automation is needed\, just a willingness to learn and explore new possibilities. \nBook now and take the first step towards a smarter\, more efficient\, and more competitive business.
URL:https://investinangus.com/event/understanding-ai-automation-2/
LOCATION:Arbroath Football Club\, Gayfield Park\, Arbroath\, DD11 1QJ
CATEGORIES:Digital Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241028T100000
DTEND;TZID=UTC:20241028T120000
DTSTAMP:20260403T181058
CREATED:20241014T085228Z
LAST-MODIFIED:20241014T085228Z
UID:10090047-1730109600-1730116800@investinangus.com
SUMMARY:Bookkeeping essentials
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/bookkeeping-essentials-12/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241024T140000
DTEND;TZID=UTC:20241024T160000
DTSTAMP:20260403T181058
CREATED:20240902T133137Z
LAST-MODIFIED:20240902T133137Z
UID:10089943-1729778400-1729785600@investinangus.com
SUMMARY:Photography for digital marketing
DESCRIPTION:During this webinar you will: \n\nDiscover the basic ‘dos and don’ts’ of taking your own pictures\, editing them and uploading them onto digital platforms\nSee some real-life examples of posts that demonstrate good\, bad and indifferent use for businesses
URL:https://investinangus.com/event/photography-for-digital-marketing-3/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241024T123000
DTEND;TZID=UTC:20241024T133000
DTSTAMP:20260403T181058
CREATED:20241021T082107Z
LAST-MODIFIED:20241021T082107Z
UID:10090165-1729773000-1729776600@investinangus.com
SUMMARY:Exploring alternative funding opportunities
DESCRIPTION:Securing funding can be a significant hurdle for anyone self-employed\, or running a business/organisation and looking to grow or deliver a project\, with a complex landscape making it difficult to secure the funds needed for growth\, innovation or day-to-day operations. \nThis webinar will explore some of the alternative funding options available across Scotland. The expert panel will guide attendees through innovative funding solutions beyond traditional bank loans\, including loan funding\, venture capital\, crowdfunding and angel investors. \nThis session is relevant for sole traders\, businesses\, social enterprises and other organisations interested in finding out more about different finance options. \nWe’ll cover: \n\nThe most common alternative funding sources available in Scotland\nHow alternative funding options compare to traditional bank loans\nWhat criteria lenders typically consider when evaluating for alternative funding\nHow crowdfunding works and its potential benefits\nWhat factors investors look for when considering funding\nWhat financial documents or plans should be prepared\nTips to help everyone effectively present their case to potential funders\n\nPanelists include: \n\nHugh Lightbody (Host)\, Chief Officer\, Business Gateway National Unit\nJackie Waring\, CEO & Founder\, Investing Women and AccelerateHER\nKieran Daly\, Head of Market Building\, Social Investment Scotland\nIain Burnside\, Chief Operating Officer\, DSL Finance
URL:https://investinangus.com/event/exploring-alternative-funding-opportunities/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241024T110000
DTEND;TZID=UTC:20241024T123000
DTSTAMP:20260403T181058
CREATED:20240827T152442Z
LAST-MODIFIED:20240827T152442Z
UID:10089886-1729767600-1729773000@investinangus.com
SUMMARY:Tourism Experiences: Online Booking or Bust
DESCRIPTION:Join VisitScotland’s new interactive webinar workshop and take a deeper look at online booking systems for visitor attractions\, activity providers\, and tour companies. \nDiscover how an online booking system can transform your operations. From streamlining processes to maximising bookings – make sure it’s one of the most important tools in your marketing arsenal. \nYou’ll also hear about how your booking system can serve as the ultimate hub for product information\, availability\, and bookings. \nAs part of this session\, you’ll be asked to analyse your own business practices and consider what might be improved. \nPlease note: There are limited places available for this session\, and registration will be on a first come\, first serve basis. \nDue to the format of this session\, which is specifically tailored for visitor attractions\, activity providers and tour companies\, please use the form to submit your interest in attending. It has a series of questions to make sure this session is right for your business.
URL:https://investinangus.com/event/tourism-experiences-online-booking-or-bust/
CATEGORIES:Business Planning,Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241024T100000
DTEND;TZID=UTC:20241024T160000
DTSTAMP:20260403T181058
CREATED:20240826T124833Z
LAST-MODIFIED:20240826T124833Z
UID:10089866-1729764000-1729785600@investinangus.com
SUMMARY:Social Media Success: A One-Day Masterclass
DESCRIPTION:Transform your social media skills in just one day and watch your business thrive with the help of our social media expert\, Alan Martin. \nThis hands-on workshop will cover: \n• Platform Choice and Scheduling of Content: Learn to select the best platforms for your business and plan an effective content calendar. \n• Crafting Compelling Content: Discover techniques to create engaging and shareable content. \n• Acquiring Clients through Social Media: Implement strategies to attract and convert followers into clients. \n• Increasing Engagement and Growing Followers: Boost your social media interactions and expand your audience. \n• Emerging Trends: Stay ahead with the latest social media trends and best practices. \n• Paid Advertising: Optimise your social media ads for better reach and return on investment. \n• Analytics and Insights: Use data to measure your success and refine your social media strategy. \nBook now and take the first step towards transforming your business’s online presence.
URL:https://investinangus.com/event/social-media-success-a-one-day-masterclass-2/
LOCATION:Montrose Basin Visitor Centre\, Montrose\, DD10 9TA
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241024T100000
DTEND;TZID=UTC:20241024T120000
DTSTAMP:20260403T181058
CREATED:20240902T133041Z
LAST-MODIFIED:20240902T133041Z
UID:10089941-1729764000-1729771200@investinangus.com
SUMMARY:Social media essentials: Instagram
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools\nBest practice profiles\, and some strategies to help your business stand out from the crowd\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels
URL:https://investinangus.com/event/social-media-essentials-instagram-6/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241023T130000
DTEND;TZID=UTC:20241023T150000
DTSTAMP:20260403T181058
CREATED:20241014T083348Z
LAST-MODIFIED:20241014T083348Z
UID:10090043-1729688400-1729695600@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-31/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241023T100000
DTEND;TZID=UTC:20241023T143000
DTSTAMP:20260403T181058
CREATED:20241014T122312Z
LAST-MODIFIED:20241014T122312Z
UID:10090133-1729677600-1729693800@investinangus.com
SUMMARY:Health and Safety Essentials for Agritourism
DESCRIPTION:Join Scotland’s Agritourism Monitor Farms Programme for an informative event focused on health and safety in agritourism. \nWhether you’re an established agritourism business or just starting out\, this event at Solsgirth Home Farm will help you consider how to keep yourself\, your staff and your visitors safe and healthy. \nWe will be joined by Industry Expert\, Gillian McLean of GEM Safety Solutions who will take us through the essentials and be able to answer your questions. \nWe will also have an opportunity to hear from Core Community Group Members\, Jan Dixon and Leigh Grainger about the progress and developments at Solsgirth Home Farm and after lunch we will be able to have a walk around the business. \nThere will be a chance to share thoughts & ideas and network over lunchtime.
URL:https://investinangus.com/event/health-and-safety-essentials-for-agritourism/
LOCATION:Solsgirth Farm\, Perthshire\, FK14 7NZ
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241023T100000
DTEND;TZID=UTC:20241023T120000
DTSTAMP:20260403T181058
CREATED:20240902T132951Z
LAST-MODIFIED:20240902T132951Z
UID:10089939-1729677600-1729684800@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-26/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241023T090000
DTEND;TZID=UTC:20241023T160000
DTSTAMP:20260403T181058
CREATED:20240912T145140Z
LAST-MODIFIED:20240912T145140Z
UID:10089991-1729674000-1729699200@investinangus.com
SUMMARY:Perthshire Talks Responsible Tourism: welcoming all customers
DESCRIPTION:This free in-person event will take place on 23 October at Perth Concert Hall\, from 9.15am\, finishing at 4.00pm. \nThis event will provide businesses with tips and advice on how to improve customer service for disabled customers\, which we know also benefits other customer groups. \nThis course will include activities\, exercises\, and discussions. Each participant will receive a guide containing practical tips and a jointly branded VisitScotland / Welcoming All Customers course certificate. \nBusinesses will learn about: \n\nadopting a positive attitude to all customers and anticipating accessibility requirements\nsuccessful communication styles to identify customer needs\nlegal obligations and types of discrimination\n\n*Please note this training event is available to businesses who attended either of the following webinars: \n\nPerthshire Talks Tourism: unlock the potential of accessible tourism\nPerthshire Talks Tourism: access information to promote your business\n\nThe registration for the event will go live on 3 October 2024. See https://www.visitscotland.org/news/2024/perthshire-talks-tourism-webinars for booking information. \nThis event has limited places and will be on a first come\, first serve basis. To allow more businesses the opportunity to be trained\, only one person from each business can attend.
URL:https://investinangus.com/event/perthshire-talks-responsible-tourism-welcoming-all-customers/
LOCATION:Perth Concert Hall\, Mill Street\, Perth\, PH1 5HZ
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241022T180000
DTEND;TZID=UTC:20241022T200000
DTSTAMP:20260403T181058
CREATED:20241014T083253Z
LAST-MODIFIED:20241014T083253Z
UID:10090041-1729620000-1729627200@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, we are here to support you and help you decide if this is the right path for you. \nWe will cover: \n\nPersonal finance\nPlanning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-50/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241022T180000
DTEND;TZID=UTC:20241022T200000
DTSTAMP:20260403T181058
CREATED:20240826T124713Z
LAST-MODIFIED:20240826T124713Z
UID:10089864-1729620000-1729627200@investinangus.com
SUMMARY:Business Finance Viability
DESCRIPTION:Led by experienced advisers\, this webinar takes the fear out of finances\, providing practical tools and guidance to help you confidently manage your business’s budgeting and forecasting. You’ll learn how to identify the hidden costs of running your business\, including the cost of hiring staff\, maintaining stock levels\, and other crucial expenses. \nThrough a series of engaging exercises\, you’ll gain a deeper understanding of your business’s financial viability\, helping you make informed decisions about its future growth and success. Whether you’re a new entrepreneur or have been in business for a couple of years\, this webinar is tailored to your needs\, providing you with the knowledge and skills to take your business to the next level. \nDon’t let financial worries hold you back from realizing your business’s full potential. Sign up for the Business Finance Viability webinar today and discover how to confidently manage your business’s financial health!
URL:https://investinangus.com/event/business-finance-viability-18/
CATEGORIES:Finance
END:VEVENT
END:VCALENDAR