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X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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TZID:UTC
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TZOFFSETFROM:+0000
TZOFFSETTO:+0000
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DTSTART:20220101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20231107T180000
DTEND;TZID=UTC:20231107T200000
DTSTAMP:20260403T181037
CREATED:20231025T101538Z
LAST-MODIFIED:20231025T101538Z
UID:10088163-1699380000-1699387200@investinangus.com
SUMMARY:The Importance of Scottish Provenance of Food and Drink
DESCRIPTION:Appetite for Angus is running ‘A Taste of Angus Food and Drink Festival’ in the first week of November. We’re delighted to host a networking event\, bringing together food and drink professionals in Angus\, including producers and hospitality industry members. \nHear from Carol Saunders\, Head of Insight for Scotland Food & Drink\, as she explores data and presents the importance of Scottish provenance in the food and drink industry. \nFiona Walsh will tell us more on ‘Appetite for Angus’\, a network of local food and drink businesses who are working together to promote what the region has to offer\, to ensure everyone has access to local food\, and to collaborate\, support and help each other. \nThis event offers valuable insights and networking opportunities for local attendees\, emphasising the significance of provenance in their products. Don’t miss the chance to connect with industry experts and grow your contacts in Angus!
URL:https://investinangus.com/event/the-importance-of-scottish-provenance-of-food-and-drink/
LOCATION:Arbroath Football Club\, Gayfield Park\, Arbroath\, DD11 1QJ
CATEGORIES:Food & Drink,Networking
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231107T160000
DTEND;TZID=UTC:20231107T180000
DTSTAMP:20260403T181037
CREATED:20231016T082221Z
LAST-MODIFIED:20231016T082221Z
UID:10088053-1699372800-1699380000@investinangus.com
SUMMARY:Kickstart your Marketing
DESCRIPTION:The workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
URL:https://investinangus.com/event/kickstart-your-marketing-4/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231107T140000
DTEND;TZID=UTC:20231107T160000
DTSTAMP:20260403T181037
CREATED:20231016T082042Z
LAST-MODIFIED:20231016T082042Z
UID:10088051-1699365600-1699372800@investinangus.com
SUMMARY:Photography for online business
DESCRIPTION:During this webinar you will: \n\nDiscover the basic ‘dos and don’ts’ of taking your own pictures\, editing them and uploading them onto digital platforms.\nSee some real-life examples of posts that demonstrate good\, bad and indifferent use for businesses.
URL:https://investinangus.com/event/photography-for-online-business-29/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231107T100000
DTEND;TZID=UTC:20231107T120000
DTSTAMP:20260403T181037
CREATED:20231009T101310Z
LAST-MODIFIED:20231009T101310Z
UID:10087998-1699351200-1699358400@investinangus.com
SUMMARY:Build a customer focused business
DESCRIPTION:Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? \nDid you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? \nHaving an effective strategy in place for your business to deliver great customer service is critical for your business. \nWe will cover: \n\nWhy good customer service is critical for business growth\nWhat are the essentials of delivering great customer service and how should this be delivered?\nHow to effectively manage different types of customers and their expectations\nHow\, why\, and when you should measure the service a business delivers\nHow to use the service provided to promote a business and enable growth
URL:https://investinangus.com/event/build-a-customer-focused-business-17/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231107T083000
DTEND;TZID=UTC:20231107T173000
DTSTAMP:20260403T181037
CREATED:20231016T084849Z
LAST-MODIFIED:20231016T084849Z
UID:10088088-1699345800-1699378200@investinangus.com
SUMMARY:Can Do Innovation Summit
DESCRIPTION:From AI to sustainable technologies\, changes in tech\, data and innovation are happening at a rapid pace. \nThe CAN DO Innovation Summit connects start ups\, SMEs\, innovators\, entrepreneurs\, and academics. You’ll explore trends\, insights and tools that allow your business to stand out in a tech-driven future. \nYou’ll also learn how emerging technologies\, along with the right business cultures\, can help tackle industry and societal challenges.
URL:https://investinangus.com/event/can-do-innovation-summit/
LOCATION:Glasgow Science Centre\, 50 Pacific Quay\, Glasgow\, G51 1EA
CATEGORIES:Innovation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231106T180000
DTEND;TZID=UTC:20231106T200000
DTSTAMP:20260403T181037
CREATED:20231016T081951Z
LAST-MODIFIED:20231016T081951Z
UID:10088049-1699293600-1699300800@investinangus.com
SUMMARY:Facebook for business
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy.\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact.\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are.\nUnderstand the power of Facebook advertising\, and other selling options available to you.\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services.\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity.
URL:https://investinangus.com/event/facebook-for-business-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231106T140000
DTEND;TZID=UTC:20231106T160000
DTSTAMP:20260403T181037
CREATED:20231016T081909Z
LAST-MODIFIED:20231016T081909Z
UID:10088047-1699279200-1699286400@investinangus.com
SUMMARY:Online Sales: Improve\, develop & make more money
DESCRIPTION:What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon\, neither or both? This webinar will help you decide. \nWe will cover: \n\nFactors to consider when selling online.\nWhat eCommerce options exist\, and the benefits of each\nDifferences in available eCommerce platforms\nBenefits of automation\nKey items to optimise performance
URL:https://investinangus.com/event/online-sales-improve-develop-make-more-money-25/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231106T093000
DTEND;TZID=UTC:20231106T113000
DTSTAMP:20260403T181037
CREATED:20231009T100001Z
LAST-MODIFIED:20231009T100001Z
UID:10087996-1699263000-1699270200@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-19/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231104T100000
DTEND;TZID=UTC:20231104T120000
DTSTAMP:20260403T181037
CREATED:20231009T095838Z
LAST-MODIFIED:20231009T095838Z
UID:10087994-1699092000-1699099200@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. \nWe will cover: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-28/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231103T100000
DTEND;TZID=UTC:20231103T120000
DTSTAMP:20260403T181037
CREATED:20231016T081739Z
LAST-MODIFIED:20231016T081739Z
UID:10088045-1699005600-1699012800@investinangus.com
SUMMARY:Video production for social media
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise.\nGet to know the various digital platforms that can be utilised to view and share video content.\nSee what editing apps are available and how to add music and subtitles.
URL:https://investinangus.com/event/video-production-for-social-media-3/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231102T160000
DTEND;TZID=UTC:20231102T180000
DTSTAMP:20260403T181037
CREATED:20231016T081644Z
LAST-MODIFIED:20231016T081644Z
UID:10088043-1698940800-1698948000@investinangus.com
SUMMARY:The Basics of Starting a Business
DESCRIPTION:This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan\, start building a set of SMART Goals\, give thought to business skills development and provide a clear path for steps to launch your business. \nYou will also learn about the key considerations when starting a business and what steps you will need to take from legal\, financial and strategic standpoints. \nBy the end of the webinar\, you will have the information required to start building an action plan and be confident about understanding the next steps.
URL:https://investinangus.com/event/the-basics-of-starting-a-business-4/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231102T093000
DTEND;TZID=UTC:20231102T113000
DTSTAMP:20260403T181037
CREATED:20231009T095758Z
LAST-MODIFIED:20231009T095758Z
UID:10087992-1698917400-1698924600@investinangus.com
SUMMARY:Build an effective strategy to grow your business
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/build-an-effective-strategy-to-grow-your-business-18/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231101T140000
DTEND;TZID=UTC:20231101T160000
DTSTAMP:20260403T181037
CREATED:20231016T081557Z
LAST-MODIFIED:20231016T081557Z
UID:10088041-1698847200-1698854400@investinangus.com
SUMMARY:Producing engaging online content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. \nIn this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nThis session will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/producing-engaging-online-content-3/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231101T100000
DTEND;TZID=UTC:20231101T120000
DTSTAMP:20260403T181037
CREATED:20231016T081459Z
LAST-MODIFIED:20231016T081459Z
UID:10088039-1698832800-1698840000@investinangus.com
SUMMARY:LinkedIn for business
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool\, you must learn how to use it\, and this webinar gives you expert guidance. \nYou will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand.
URL:https://investinangus.com/event/linkedin-for-business-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231031T140000
DTEND;TZID=UTC:20231031T160000
DTSTAMP:20260403T181037
CREATED:20230828T151847Z
LAST-MODIFIED:20230828T151847Z
UID:10087860-1698760800-1698768000@investinangus.com
SUMMARY:Blogging for business
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine rankings\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/blogging-for-business-13/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231031T090000
DTEND;TZID=UTC:20231031T170000
DTSTAMP:20260403T181037
CREATED:20230815T103734Z
LAST-MODIFIED:20230815T103734Z
UID:10087706-1698742800-1698771600@investinangus.com
SUMMARY:Scottish Tourism Alliance Autumn Conference
DESCRIPTION:The Scottish Tourism Alliance’s Autumn Conference will bring together leading voices and experts from a broad range of sectors for a day packed with speaker presentations\, panel sessions and plenty of opportunities to catch up with colleagues and create new connections. \nThe programme has been designed to support and empower the tourism and hospitality industry\, and all those connected to it\, to thrive in the present but also well into the future\, as we collectively work to deliver on Scotland’s vision to be a leader in 21st century tourism. \nWhether you’re a business owner or manager\, supplier or aspiring leader\, this is an unmissable event\, with attendees given access to the latest insights\, trends and forecasts for travel and hospitality\, the economy\, and policy as well as an update on Scotland Outlook 2030\, Scotland’s National Tourism Strategy. \nYou will also benefit from invaluable advice and actionable learnings both for tackling challenges and capitalising opportunities that they may be facing in the industry now and in the future.
URL:https://investinangus.com/event/scottish-tourism-alliance-autumn-conference/
LOCATION:Edinburgh International Conference Centre\, 150 Morrison Street\, Edinburgh\, EH3 8EE
CATEGORIES:Networking,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231030T130000
DTEND;TZID=UTC:20231030T150000
DTSTAMP:20260403T181037
CREATED:20230918T094459Z
LAST-MODIFIED:20230918T094459Z
UID:10087949-1698670800-1698678000@investinangus.com
SUMMARY:The essentials of bookkeeping and what expenses you can claim
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/the-essentials-of-bookkeeping-and-what-expenses-you-can-claim-27/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231030T100000
DTEND;TZID=UTC:20231030T120000
DTSTAMP:20260403T181037
CREATED:20230918T094410Z
LAST-MODIFIED:20230918T094410Z
UID:10087947-1698660000-1698667200@investinangus.com
SUMMARY:HR – Recruiting\, managing\, and retaining staff
DESCRIPTION:One of the scariest things you can do as a business is take on staff – from hiring\, interviewing\, payroll\, pensions\, contracts\, remote working and more\, it is a minefield for the business owner. \nThis webinar will allow you to have the key information in your possession to take on staff and manage your team. \nTopics covered: \n\nRecruiting\, managing\, and retaining staff\nAttracting and recruiting the best and right people for our business\nOur obligations as employers\nManaging people to stay with us\nMoving on\nDismissal\nRestructure/Redundancy\n\nWe will also look at: \n\nHow in the current climate you can manage staff and teams in a remote environment\, considering their productivity\, efficiency\, and the issues of home working\nHow you can best manage staff to ensure productivity is kept and mental health is supported\nThe impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed
URL:https://investinangus.com/event/hr-recruiting-managing-and-retaining-staff-17/
CATEGORIES:HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231030T100000
DTEND;TZID=UTC:20231030T120000
DTSTAMP:20260403T181037
CREATED:20230828T151750Z
LAST-MODIFIED:20230828T151750Z
UID:10087858-1698660000-1698667200@investinangus.com
SUMMARY:An introduction to business websites & what you need to consider
DESCRIPTION:This webinar will take you through all the steps required to design\, build and host a business website. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content\nCreating your brand’s visual identity online\, your site’s blueprint and how you can structure your site map\nWhat’s involved in registering your domain\, maintaining your site content\, and options for hosting it\n\nThis webinar will also offer guidance on when and how to outsource your website development. Covering topics such as choosing a suitable content management system\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-what-you-need-to-consider-28/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231027T100000
DTEND;TZID=UTC:20231027T120000
DTSTAMP:20260403T181037
CREATED:20230918T094324Z
LAST-MODIFIED:20230918T094324Z
UID:10087945-1698400800-1698408000@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-18/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231026T180000
DTEND;TZID=UTC:20231026T200000
DTSTAMP:20260403T181037
CREATED:20231016T081400Z
LAST-MODIFIED:20231016T081400Z
UID:10088037-1698343200-1698350400@investinangus.com
SUMMARY:A Guide to Completing your Self-Assessment Tax Return with EQ Chartered Accountants
DESCRIPTION:If you are newly self-employed and are required to submit a self-assessment return for the first time or want to better understand the basics of completing your Self-Assessment Tax Return then this workshop is for you. \nThe session will cover the key dates\, the basics about allowable expenses and record keeping\, as well as how income tax and National Insurance Contributions are calculated.
URL:https://investinangus.com/event/a-guide-to-completing-your-self-assessment-tax-return-with-eq-chartered-accountants-2/
CATEGORIES:Business Start-up,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231026T140000
DTEND;TZID=UTC:20231026T160000
DTSTAMP:20260403T181037
CREATED:20230828T151623Z
LAST-MODIFIED:20230828T151623Z
UID:10087856-1698328800-1698336000@investinangus.com
SUMMARY:TikTok and Instagram Reels for business
DESCRIPTION:You might view TikTok as a stream of dance trends and lip-synching videos\, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video.\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business.\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts).\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms.\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms.
URL:https://investinangus.com/event/tiktok-and-instagram-reels-for-business-15/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231026T110000
DTEND;TZID=UTC:20231026T123000
DTSTAMP:20260403T181037
CREATED:20230828T151338Z
LAST-MODIFIED:20230828T151338Z
UID:10087852-1698318000-1698323400@investinangus.com
SUMMARY:Search Engine Optimisation (SEO) for tourism businesses – Part 2
DESCRIPTION:Join the second of two 90-minute webinars designed to tell you how to improve the search engine results rankings of your tourism business. \nIn part 1\, we saw how search engines work and how to find out what people are searching for. \nIn part 2\, we’ll look at the many factors that influence how far up the search rankings you go. \nYou’ll see how to optimise these factors and how to keep up with future changes in the algorithms that search engines use. You’ll be shown how use tools and plug-ins such as Google Search Console\, Google Business Profile and robots.txt \nWe’ll then demonstrate how to avoid ‘violations’ and their consequent penalties.
URL:https://investinangus.com/event/search-engine-optimisation-seo-for-tourism-businesses-part-2-4/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231025T180000
DTEND;TZID=UTC:20231025T200000
DTSTAMP:20260403T181037
CREATED:20230918T094237Z
LAST-MODIFIED:20230918T094237Z
UID:10087943-1698256800-1698264000@investinangus.com
SUMMARY:Planning & scheduling your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/planning-scheduling-your-online-content-27/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231025T140000
DTEND;TZID=UTC:20231025T160000
DTSTAMP:20260403T181037
CREATED:20230918T094137Z
LAST-MODIFIED:20230918T094137Z
UID:10087941-1698242400-1698249600@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding Customers and Competitors)\nDeveloping your brand and tone of voice\nPlanning your Content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231025T120000
DTEND;TZID=UTC:20231025T130000
DTSTAMP:20260403T181037
CREATED:20231016T081300Z
LAST-MODIFIED:20231016T081300Z
UID:10088035-1698235200-1698238800@investinangus.com
SUMMARY:ChatGPT Uncovered
DESCRIPTION:Many business owners across Scotland feel hesitant towards the chatbot\, grappling with apprehensions related to trust in technology\, teamed with a variety of ethical matters to consider. \nBusiness Gateway wants to address these concerns and inspire Scottish business owners to explore the limitless potential of ChatGPT and how it can be harnessed for small business success. \nIn this webinar\, our panel of experts\, featuring Mark Wilkinson\, Head of Development at The Data Lab\, Maya Vertigans\, Founder of Planner Bee VA and Gary Ennis\, Founder of NS Design and Digital Skills Trainer at Business Gateway\, will demystify the world of AI and chatbots. \nThe panel will reflect on success stories and share practical tips to make the most of ChatGPT’s capabilities and real-world applications\, ensuring Scottish business owners stay on top of the ever-evolving digital landscape. \nAs well as unearthing its pros and cons\, viewers will discover how ChatGPT can streamline operations and boost productivity\, as well as gain insights into how to mitigate its pitfalls.
URL:https://investinangus.com/event/chatgpt-uncovered/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231025T100000
DTEND;TZID=UTC:20231025T120000
DTSTAMP:20260403T181037
CREATED:20230828T151448Z
LAST-MODIFIED:20230828T151448Z
UID:10087854-1698228000-1698235200@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-9/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231025T100000
DTEND;TZID=UTC:20231025T110000
DTSTAMP:20260403T181037
CREATED:20230904T124712Z
LAST-MODIFIED:20230904T124712Z
UID:10087887-1698228000-1698231600@investinangus.com
SUMMARY:Deep dive into the EOT
DESCRIPTION:How does the EOT work in practice? Attend this webinar for an overview of the tax implications of the EOT. \nSince its introduction in 2014\, the Employee Ownership Trust (EOT) has proved to be a feasible exit option for many business owners. It’s a flexible option\, and by making the right choices\, you can meet the requirements for tax incentives and achieve the best results for the seller\, company and employees. \nAimed at professional advisers\, this session will let you hear directly from legal experts Douglas Roberts and Nimarta Cheema of TLT Ltd. They’ll cover the following topics: \n\nbenefits and drawbacks of the EOT\nfinancial aspects\nlegal conditions\nprotections\nwarranties and controls
URL:https://investinangus.com/event/deep-dive-into-the-eot/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231025T093000
DTEND;TZID=UTC:20231025T150000
DTSTAMP:20260403T181037
CREATED:20231013T091255Z
LAST-MODIFIED:20231013T091255Z
UID:10088029-1698226200-1698246000@investinangus.com
SUMMARY:Angus Community Development Conference
DESCRIPTION:The first Angus Community Development Conference will take place on Wednesday 25 October at the Reid Hall\, Forfar. \nThis is a free event is open to all community groups and organisations within Angus to share\, learn and network with other delegates. \nA range of speakers will showcase exemplar ideas\, highlight support and funding guidance and will inspire you to take your project to the next level\, whether it is getting your project off the ground or taking ownership of land or buildings that will lead to inspirational community led projects.
URL:https://investinangus.com/event/angus-community-development-conference/
LOCATION:Reid Hall\, Castle Street\, Forfar\, DD8 3HX
CATEGORIES:Networking
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BEGIN:VEVENT
DTSTART;TZID=UTC:20231025T090000
DTEND;TZID=UTC:20231025T170000
DTSTAMP:20260403T181037
CREATED:20230914T153025Z
LAST-MODIFIED:20230914T153025Z
UID:10087910-1698224400-1698253200@investinangus.com
SUMMARY:Sourcing Scotland
DESCRIPTION:What is Sourcing Scotland?\nSourcing Scotland is a national event designed to grow sales of Scottish produce by bringing together buyers and suppliers from across Scotland to do business across the retail\, wholesale\, hospitality\, and independent sectors. If you’re looking to grow your business beyond your local area\, then come along and meet the people who can help you on your journey. \nWhat is involved?\nA series of one-to-one speed dating style meetings as well as more informal exhibition style browsing allowing buyers an opportunity to browse the stalls of fantastic Scottish food and drink producers. \nBuyers use this event to keep abreast of what’s new in the market\, meet potential new suppliers and catch up with more familiar faces. \nWho can take part?\nScottish Suppliers \nWe are looking for Scottish food and drink suppliers with high quality\, market-ready products who would like to grow and reach new markets. \nApplications for suppliers are now closed. \nBuyers \nIf you source\, or aspire to source Scottish produce then this event is for you. You could be a buyer of multiple supermarket retailer; a group foodservice business; a public procurement specialist; a wholesaler; an independent retailer\, caterer\, hospitality or tourism provider. You are looking for quality produce from businesses that can meet your local sourcing needs and/or to stay on top of what’s new in Scotland. \nRegistration deadline is Friday 13 October.
URL:https://investinangus.com/event/sourcing-scotland/
LOCATION:Perth Concert Hall\, Mill Street\, Perth\, PH1 5HZ
CATEGORIES:Food & Drink,Networking
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END:VCALENDAR