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X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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TZID:UTC
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DTSTART:20230101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240719T093000
DTEND;TZID=UTC:20240719T113000
DTSTAMP:20260403T174631
CREATED:20240617T091128Z
LAST-MODIFIED:20240617T091128Z
UID:10089450-1721381400-1721388600@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-26/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240719T093000
DTEND;TZID=UTC:20240719T103000
DTSTAMP:20260403T174631
CREATED:20240603T095040Z
LAST-MODIFIED:20240603T095040Z
UID:10089319-1721381400-1721385000@investinangus.com
SUMMARY:Social media strategy
DESCRIPTION:A social media strategy can help you measure the success of your online posts. \nJoin this session to learn about how you can build a social media strategy into your business plan. \nIn this session you will learn: \n\nhow social media can help you reach new customers online\nthe building blocks of a simple social media strategy\ntools that can help you save time when creating social posts\n\nThis session is run using YouTube and is 60 minutes long. The course assumes no prior knowledge or experience so there is no pre-reading necessary. There will be the opportunity to ask questions during the session.
URL:https://investinangus.com/event/social-media-strategy-3/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240718T140000
DTEND;TZID=UTC:20240718T160000
DTSTAMP:20260403T174631
CREATED:20240617T091020Z
LAST-MODIFIED:20240617T091020Z
UID:10089448-1721311200-1721318400@investinangus.com
SUMMARY:A step-by-step guide to building your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/a-step-by-step-guide-to-building-your-business-plan-4/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240718T140000
DTEND;TZID=UTC:20240718T150000
DTSTAMP:20260403T174631
CREATED:20240715T082613Z
LAST-MODIFIED:20240715T082613Z
UID:10089671-1721311200-1721314800@investinangus.com
SUMMARY:Boost your productivity with AI
DESCRIPTION:This Google Digital Garage session introduces learners to cutting-edge AI tools that are already available from Google and others\, to show some of the smartest ways digital-age workers can use them to save time at work and on tasks. \nIn this session\, you will learn: \n\nan introduction to generative AI and how it works\nhow to use AI-powered tools and techniques to save you time\nan overview to crafting effective prompts\n\nThis session is run using YouTube and is 45 minutes long. \nThe course assumes no prior knowledge or experience so there is no pre-reading necessary. \nThere will be the opportunity to ask questions during the session. \nPlease note\, these training sessions are only available in the UK.
URL:https://investinangus.com/event/boost-your-productivity-with-ai-6/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240718T100000
DTEND;TZID=UTC:20240718T120000
DTSTAMP:20260403T174631
CREATED:20240611T083123Z
LAST-MODIFIED:20240611T083123Z
UID:10089360-1721296800-1721304000@investinangus.com
SUMMARY:Video production for digital marketing
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise\nGet to know the various digital platforms that can be utilised to view and share video content\nSee what editing apps are available and how to add music and subtitles
URL:https://investinangus.com/event/video-production-for-digital-marketing-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240718T100000
DTEND;TZID=UTC:20240718T120000
DTSTAMP:20260403T174631
CREATED:20240603T093948Z
LAST-MODIFIED:20240603T093948Z
UID:10089310-1721296800-1721304000@investinangus.com
SUMMARY:The Basics of Starting a Business
DESCRIPTION:This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan\, start building a set of SMART Goals\, give thought to business skills development and provide a clear path for steps to launch your business. \nYou will also learn about the key considerations when starting a business and what steps you will need to take from legal\, financial and strategic standpoints. \nBy the end of the webinar\, you will have the information required to start building an action plan and be confident about understanding the next steps.
URL:https://investinangus.com/event/the-basics-of-starting-a-business-11/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240717T140000
DTEND;TZID=UTC:20240717T160000
DTSTAMP:20260403T174631
CREATED:20240611T083032Z
LAST-MODIFIED:20240611T083032Z
UID:10089358-1721224800-1721232000@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses-3/
CATEGORIES:Digital Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240717T130000
DTEND;TZID=UTC:20240717T160000
DTSTAMP:20260403T174631
CREATED:20240701T162424Z
LAST-MODIFIED:20240701T162424Z
UID:10089540-1721221200-1721232000@investinangus.com
SUMMARY:Cashflow management for your small business
DESCRIPTION:This webinar has been designed for small business owners\, in order to help them with their short-term cash preservation and cashflow\, as well as helping to prepare your business for the future. \nYou’ll learn about managing your short-term cashflow and preparing your business for the future\, with effective cashflow forecasting and planning to put your business in the best position possible. \nThis webinar consists of three secions: \nFinancial assessment and review \n\nreviewing cashflow forecasts\ncapital expenditure\nworking capital\nsales forecasting\nexpenditure (variable and fixed) forecasting\nactual versus forecast analysis\n\nFinancial management: \n\ntimely financial reporting\nmanaging reduction in overheads\ninventory (stock) management\nmanaging debtor lists\nmanaging creditor lists\n\nFinancial support: \n\nalternative revenue streams\nmaintaining and meeting tax obligations\nassessing financing options\napplying for government support\nbank services
URL:https://investinangus.com/event/cashflow-management-for-your-small-business-4/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240716T100000
DTEND;TZID=UTC:20240716T110000
DTSTAMP:20260403T174631
CREATED:20240520T121213Z
LAST-MODIFIED:20240520T121213Z
UID:10089259-1721124000-1721127600@investinangus.com
SUMMARY:ChatGPT and how it can help your social media
DESCRIPTION:In the ever-evolving world of social media\, staying ahead of the curve is crucial for success. The upcoming webinar “chatGPT and how it can help your social media” offers an exciting opportunity to explore how artificial intelligence\, specifically chatGPT\, can revolutionise your approach to social media management. \nYou will learn: \n\nhow chatGPT can help you create engaging and relevant content that resonates with your audience\nhow to leverage AI for brainstorming and generating innovative ideas for your social media campaigns\nhow to use chatGPT in engaging with your audience more effectively\, creating a more dynamic and interactive online presence\nhow to efficiently repurpose your existing content using AI\, maximising your content’s reach and lifespan\n\nThis webinar is ideal for small business owners\, social media managers\, content creators\, and marketing professionals looking to integrate AI technology into their social media strategies. Whether you’re new to AI or looking to enhance your existing knowledge\, this session will provide valuable insights and practical applications. \nWhy attend this webinar: \n\nunderstand the latest AI trends in social media and how they can benefit your business\ngain hands-on knowledge and practical tips that can be immediately applied to your social media strategy\nengage in a discussion with experts and peers\, enriching your learning experience
URL:https://investinangus.com/event/chatgpt-and-how-it-can-help-your-social-media/
CATEGORIES:Digital Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240715T100000
DTEND;TZID=UTC:20240715T120000
DTSTAMP:20260403T174631
CREATED:20240617T090924Z
LAST-MODIFIED:20240617T090924Z
UID:10089446-1721037600-1721044800@investinangus.com
SUMMARY:Bookkeeping essentials
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/bookkeeping-essentials-5/
CATEGORIES:Business Start-up,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240712T170000
DTEND;TZID=UTC:20240712T180000
DTSTAMP:20260403T174631
CREATED:20240617T101257Z
LAST-MODIFIED:20240617T101257Z
UID:10089503-1720803600-1720807200@investinangus.com
SUMMARY:Create videos with YouTube
DESCRIPTION:With 2 billion users logging in every month\, YouTube provides an exciting way of increasing your brand’s exposure through video. \nThis session will cover: \n\nhow to understand your brand and target audience’s behaviours\nhow to write\, storyboard and film engaging videos\nhow to market your content to users and measure your success\n\nYou will also learn: \n\nhow to identify your niche\ntop tips for creating engaging content\nways to increase your video’s discoverability\n\nThis session is run using YouTube and is 60 minutes long. The course assumes no prior knowledge or experience so there is no pre-reading necessary. There will be the opportunity to ask questions during the session.
URL:https://investinangus.com/event/create-videos-with-youtube-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240711T160000
DTEND;TZID=UTC:20240711T180000
DTSTAMP:20260403T174631
CREATED:20240513T105842Z
LAST-MODIFIED:20240513T105842Z
UID:10089245-1720713600-1720720800@investinangus.com
SUMMARY:Kickstart your Marketing
DESCRIPTION:The workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
URL:https://investinangus.com/event/kickstart-your-marketing-11/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240711T130000
DTEND;TZID=UTC:20240711T160000
DTSTAMP:20260403T174631
CREATED:20240701T162748Z
LAST-MODIFIED:20240701T162748Z
UID:10089546-1720702800-1720713600@investinangus.com
SUMMARY:Website development for your small business
DESCRIPTION:This webinar is suitable for business owners who are thinking about getting a website\, or those who have just started to put one together. \nDivided over three sessions\, it will look at the principles and practices of developing a website for your business. \nTopics covered include: \n\naudience demographics\nwebsite domains\nwebsite structure\nkeywords\nGDPR\nanalytics\nwebsite building\nGoogle Ads
URL:https://investinangus.com/event/website-development-for-your-small-business-4/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240711T100000
DTEND;TZID=UTC:20240711T160000
DTSTAMP:20260403T174631
CREATED:20240627T155616Z
LAST-MODIFIED:20240627T155616Z
UID:10089532-1720692000-1720713600@investinangus.com
SUMMARY:Social Media Success: A One-Day Masterclass
DESCRIPTION:Join our intensive one-day masterclass designed to transform your social media presence and drive business growth. \nThis hands-on workshop will cover: \nPlatform Choice and Scheduling of Content: Learn to select the best platforms for your business and plan an effective content calendar. \nCrafting Compelling Content: Discover techniques to create engaging and shareable content. \nAcquiring Clients through Social Media: Implement strategies to attract and convert followers into clients. \nIncreasing Engagement and Growing Followers: Boost your social media interactions and expand your audience. \nEmerging Trends: Stay ahead with the latest social media trends and best practices. \nPaid Advertising: Optimise your social media ads for better reach and return on investment. \nAnalytics and Insights: Use data to measure your success and refine your social media strategy. \nTransform your social media skills in just one day and watch your business thrive with the help of our social media expert\, Alan Martin. \nTea and coffee will be provided at this event as well as a special lunch deal from The Craws Nest at just £4.95 for attendees.
URL:https://investinangus.com/event/social-media-success-a-one-day-masterclass/
LOCATION:The Craws Nest\, 67 Ravensby Park Gardens\, Carnoustie\, DD7 7NY
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240710T160000
DTEND;TZID=UTC:20240710T180000
DTSTAMP:20260403T174631
CREATED:20240617T090818Z
LAST-MODIFIED:20240617T090818Z
UID:10089444-1720627200-1720634400@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-3/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240710T090000
DTEND;TZID=UTC:20240710T120000
DTSTAMP:20260403T174631
CREATED:20240507T102302Z
LAST-MODIFIED:20240507T102302Z
UID:10089222-1720602000-1720612800@investinangus.com
SUMMARY:Understanding and Implementing Value Stream Mapping and Management
DESCRIPTION:Join our Scottish Manufacturing Advisory Service (SMAS) on 10 July 2024\, from 9:30am to 12:00 noon\, for a free Lean Breakfast Workshop at W-Zero-1 collaboration space at ETZ\, Aberdeen\, which will provide you with the tools to support you through the Fit 4 Offshore Renewables (F4OR) programme’s Process Excellence requirements. \nThe series is designed to help you develop your own continuous improvement strategies\, to apply process improvements\, improve workplace organisation and much more. Each workshop will also begin and end with a 30-minute networking opportunity. \nWorkshop three – Understanding and Implementing Value Stream Mapping and Management \nOur third session of the series will focus on helping you understand value stream mapping and how to integrate the technique into your business. You will learn: \n\nHow to create a value stream\nPractical tips and tools to help interpret a value stream map\n\nOur event is open to all manufacturers and producers – large\, small and sector wide – who wish to improve business efficiency and begin their F4OR accreditation. It’s aimed at business leaders and managers who are looking to introduce a culture of change within the business and who wish to engage the workforce to look for opportunities to do things better and deliver process improvements that can benefit your business.
URL:https://investinangus.com/event/understanding-and-implementing-value-stream-mapping-and-management/
LOCATION:ETZ Ltd\, 53 Blenheim Place\, Aberdeen\, AB25 2DY
CATEGORIES:Business Planning,Manufacturing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240709T130000
DTEND;TZID=UTC:20240709T160000
DTSTAMP:20260403T174631
CREATED:20240701T162659Z
LAST-MODIFIED:20240701T162659Z
UID:10089544-1720530000-1720540800@investinangus.com
SUMMARY:Marketing for your small business
DESCRIPTION:Without proper marketing your business cannot have a lasting impact. This live webinar will help you to identify\, profile and gain a deeper understanding of your target audiences\, how to conduct market research and build a marketing plan. It will also explain brand development and positioning\, and choosing your price points. \nThe webinar is divided into three sessions. \nMarketing and market research: \n\nwhat is marketing?\nhow to understand your audience using market research\n\nUnderstanding your customers and competition: \n\nunderstanding your competitors\nidentifying your customers and categorising them\nunderstanding your customers’ needs and motivations\n\nMarketing planning\, pricing and branding: \n\npricing considerations\ndeveloping your brand\ndeveloping your message\ndeciding on the best marketing methods for your business\nbudgeting and evaluating
URL:https://investinangus.com/event/marketing-for-your-small-business/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240709T123000
DTEND;TZID=UTC:20240709T133000
DTSTAMP:20260403T174631
CREATED:20240701T162605Z
LAST-MODIFIED:20240701T162605Z
UID:10089542-1720528200-1720531800@investinangus.com
SUMMARY:Introduction to inclusive marketing & communications
DESCRIPTION:Marketing today is more than just being the first or best product on the market. \nWhen you communicate with your employees\, customers and stakeholders\, you are making a statement about the values and ethos of your organisation. And if you are not approaching your marketing and communications with an inclusive lens\, you risk alienating customers and miss out on revenue. \nJoin this session for more insights on: \n\ninclusive language\naccessibility considerations\ncommon mistakes and tips on engaging a diverse audience
URL:https://investinangus.com/event/introduction-to-inclusive-marketing-communications/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240709T093000
DTEND;TZID=UTC:20240709T113000
DTSTAMP:20260403T174631
CREATED:20240611T082940Z
LAST-MODIFIED:20240611T082940Z
UID:10089356-1720517400-1720524600@investinangus.com
SUMMARY:Creating an effective email marketing strategy
DESCRIPTION:Customers buy from businesses that they know\, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. \nMost businesses send monthly newsletters to stay in touch with their audience\, but your results will improve with a structured plan and the best practices that will be explored in this webinar. \nWhether you’re new to email marketing or you’re looking to optimise your email strategy\, this webinar enable you to: \n\nAdopt email marketing into your wider marketing strategy and gain insight into your target audience\nUnderstand the key stages of an effective marketing strategy\nSegment your audiences and to target and position your offering to them effectively\nCreate a value-driven and customer-focussed content for email marketing whilst measuring and testing it’s effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nOptimise the different components of a successful email campaign\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications and use best practices for escaping the spam folder
URL:https://investinangus.com/event/creating-an-effective-email-marketing-strategy-3/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240708T093000
DTEND;TZID=UTC:20240708T103000
DTSTAMP:20260403T174631
CREATED:20240617T101342Z
LAST-MODIFIED:20240617T101342Z
UID:10089505-1720431000-1720434600@investinangus.com
SUMMARY:Writing for social media
DESCRIPTION:Engaging copy can help you say more with less when posting on your social media channels. \nIf you manage a social media channel for your business and you’re looking at ways to sharpen your copy\, join this session on writing for social media. Learn ways to develop a written tone of voice and tips for creating copy for limited space online. \nIn this session you will learn: \n\nhow to define your brand across your social media channels\ntips for writing for social media and responding to customer comments\ntools you can use for content marketing\n\nThis session is run using YouTube and is 60 minutes long. The course assumes no prior knowledge or experience so there is no pre-reading necessary. There will be the opportunity to ask questions during the session.
URL:https://investinangus.com/event/writing-for-social-media-3/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240706T100000
DTEND;TZID=UTC:20240706T120000
DTSTAMP:20260403T174631
CREATED:20240617T090720Z
LAST-MODIFIED:20240617T090720Z
UID:10089442-1720260000-1720267200@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, we are here to support you and help you decide if this is the right path for you. \nWe will cover: \n\nPersonal finance\nPlanning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-44/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240704T100000
DTEND;TZID=UTC:20240704T110000
DTSTAMP:20260403T174631
CREATED:20240701T162928Z
LAST-MODIFIED:20240701T162928Z
UID:10089550-1720087200-1720090800@investinangus.com
SUMMARY:Managing the growth of your small business
DESCRIPTION:Starting a venture is one thing\, growing it is another. Scaling effectively can be one of the most challenging aspects\, with mis-managed growth often leading to downfall after so much time\, effort and money has been invested. So if you are a business owner that has started to see growth\, this webinar will help you to gain more creative\, time and financial freedom as your venture transitions to offer greater reach and impact. \nThis session will look at the principles of growth and: \n\nthe distinction between self-employment and business ownership\nidentifying and implementing optimal systems for record-keeping\, decision-making\, monitoring and evaluation\ndevising a range of risk-management processes to better manage business functions and the people involved\nhow to hire to enable and enhance expansion\nimproving workflow and project management\nlicensing\, franchising\, acquiring another venture
URL:https://investinangus.com/event/managing-the-growth-of-your-small-business-5/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240703T103000
DTEND;TZID=UTC:20240703T113000
DTSTAMP:20260403T174631
CREATED:20240701T162846Z
LAST-MODIFIED:20240701T162846Z
UID:10089548-1720002600-1720006200@investinangus.com
SUMMARY:Boost your productivity with AI
DESCRIPTION:This Google Digital Garage session introduces learners to cutting-edge AI tools that are already available from Google and others\, to show some of the smartest ways digital-age workers can use them to save time at work and on tasks. \nIn this session\, you will learn: \n\nan introduction to generative AI and how it works\nhow to use AI-powered tools and techniques to save you time\nan overview to crafting effective prompts\n\nThis session is run using YouTube and is 45 minutes long.
URL:https://investinangus.com/event/boost-your-productivity-with-ai-5/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240703T100000
DTEND;TZID=UTC:20240703T120000
DTSTAMP:20260403T174631
CREATED:20240611T082824Z
LAST-MODIFIED:20240611T082824Z
UID:10089354-1720000800-1720008000@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-16/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240702T100000
DTEND;TZID=UTC:20240702T120000
DTSTAMP:20260403T174631
CREATED:20240611T082724Z
LAST-MODIFIED:20240611T082724Z
UID:10089352-1719914400-1719921600@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240701T103000
DTEND;TZID=UTC:20240701T113000
DTSTAMP:20260403T174631
CREATED:20240520T121425Z
LAST-MODIFIED:20240520T121425Z
UID:10089263-1719829800-1719833400@investinangus.com
SUMMARY:Introduction to the cloud
DESCRIPTION:If you’d like to have a better understanding about cloud computing\, this short course will help you learn how digital technology has evolved. It will also highlight the impact and digital innovation available to businesses using the cloud. \nYou will learn more about how the cloud works\, and what you can do with your data in the cloud. This course is designed for business owners\, managers\, and employees who want to stay up-to-date on the latest trends in technology. \nIn this session you will learn: \n\nthe evolution of digital technology and its impact on businesses\nwhat the cloud is and how it works\nwhat you can do with your data in the cloud\n\nThis session is run using YouTube and is 60 minutes long. \nThe course assumes no prior knowledge or experience so there is no pre-reading necessary. \nThere will be the opportunity to ask questions during the session.
URL:https://investinangus.com/event/introduction-to-the-cloud-2/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240628T120000
DTEND;TZID=UTC:20240628T140000
DTSTAMP:20260403T174631
CREATED:20240415T110014Z
LAST-MODIFIED:20240415T110014Z
UID:10089031-1719576000-1719583200@investinangus.com
SUMMARY:Creating an effective email marketing strategy
DESCRIPTION:Customers buy from businesses that they know\, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. \nMost businesses send monthly newsletters to stay in touch with their audience\, but your results will improve with a structured plan and the best practices that will be explored in this webinar. \nWhether you’re new to email marketing or you’re looking to optimise your email strategy\, this webinar enable you to: \n\nAdopt email marketing into your wider marketing strategy and gain insight into your target audience\nUnderstand the key stages of an effective marketing strategy\nSegment your audiences and to target and position your offering to them effectively\nCreate a value-driven and customer-focussed content for email marketing whilst measuring and testing it’s effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nOptimise the different components of a successful email campaign\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications and use best practices for escaping the spam folder
URL:https://investinangus.com/event/creating-an-effective-email-marketing-strategy-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240628T093000
DTEND;TZID=UTC:20240628T103000
DTSTAMP:20260403T174631
CREATED:20240617T100139Z
LAST-MODIFIED:20240617T100139Z
UID:10089489-1719567000-1719570600@investinangus.com
SUMMARY:Marketing strategy and AI
DESCRIPTION:How can you supercharge your digital marketing strategy with the help of AI in 2024? \nIn today’s evolving digital landscape\, AI is changing the way consumers access and interact with digital tools: from providing increasingly personalised user experiences to the integration of new technology in our everyday apps. \nIn this one-hour short course\, you’ll explore the impact of AI on digital marketing and how to leverage its potential to reach and engage with customers in new ways. \nThis session delves into the cutting-edge tools from Google and others\, and will provide you with actionable insights to implement in your marketing strategy\, with the help of AI. \nIn this session you will learn: \n\nhow AI is changing the marketing landscape and what are the opportunities for marketers\nAI-powered marketing tools you can try\nsupercharging your digital marketing strategy.\n\nThe session is run using YouTube and is 60 minutes long. The course assumes no prior knowledge or experience so there is no pre-reading necessary. There will be opportunity to ask questions during the session. \nThis session is developed by marketing experts at Google as part of the New Fundamentals training series from Google Digital Garage.
URL:https://investinangus.com/event/marketing-strategy-and-ai-4/
CATEGORIES:Digital Marketing,Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240628T090000
DTEND;TZID=UTC:20240628T110000
DTSTAMP:20260403T174631
CREATED:20240429T100803Z
LAST-MODIFIED:20240429T100803Z
UID:10089182-1719565200-1719572400@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-2/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240627T140000
DTEND;TZID=UTC:20240627T160000
DTSTAMP:20260403T174631
CREATED:20240429T100708Z
LAST-MODIFIED:20240429T100708Z
UID:10089180-1719496800-1719504000@investinangus.com
SUMMARY:A step-by-step guide to building your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/a-step-by-step-guide-to-building-your-business-plan-3/
CATEGORIES:Business Planning,Business Start-up
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END:VCALENDAR