How to build your brand
2024-12-10 13:00 - 15:00 UTC
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make more sales.
This session will:

Provide you with a clear understanding of the difference between brands and branding
Help you understand what a brand is
Show you why branding is important
Look at your brand strategy, brand identity and action
Help you learn how to develop your brand’s positioning, character, and purpose to differentiate your business from its competitors
Demonstrate how to set up a brand kit and style guide to ensure consistency across websites, social media, business cards, posters etc.
Teach you how to create simple promotional graphics using a variety of tools including Canva
Highlight a variety of free tools including Google Drive, Hubspot and Mailchimp that can save time and simplify marketing tasks

Business Finance Viability
2024-12-10 18:00 - 20:00
Led by experienced advisers, this webinar takes the fear out of finances, providing practical tools and guidance to help you confidently manage your business’s budgeting and forecasting. You’ll learn how to identify the hidden costs of running your business, including the cost of hiring staff, maintaining stock levels, and other crucial expenses.
Through a series of engaging exercises, you’ll gain a deeper understanding of your business’s financial viability, helping you make informed decisions about its future growth and success. Whether you’re a new entrepreneur or have been in business for a couple of years, this webinar is tailored to your needs, providing you with the knowledge and skills to take your business to the next level.
Don’t let financial worries hold you back from realizing your business’s full potential. Sign up for the Business Finance Viability webinar today and discover how to confidently manage your business’s financial health!

How to start a business: The basics
2024-12-10 18:00 - 20:00, 2024-12-28 10:00 - 12:00, 2025-01-09 18:00 - 20:00
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you.
We will cover:

Personal finance
Planning – how much do you need to earn?
Researching your market – who your customers are, understanding your competition and what the trends are within your chosen field
Business structure – what are the core business structures? How to decide which is right for you and how to register as a business
Creating your start-up action plan – an outline
Marketing
Pricing
Naming the business
Basic bookkeeping
Forecasting
Financing, banking, insurance, and VAT
Tax

Event Industry Engagement Workshop
2024-12-11 09:30 - 13:30 | V&A Museum, 3 Greenmarket, Dundee, DD1 4QB
EventScotland, part of VisitScotland which is the national tourism and events organisation for Scotland, is responsible for fostering a collaborative approach across the sector in support of the successful delivery of Scotland’s updated National Events Strategy – Scotland The Perfect Stage 2024 – 2035.
The updated strategy has the vision of Scotland as the “perfect stage for events”. The mission is to sustain and develop, through a Team Scotland approach, a dynamic, resilient, and responsible events sector that is recognised as a global leader and valued for its contribution to Scotland’s wellbeing economy.
To support the above, EventScotland is working with partners, including local authorities, to deliver a series of in-person Regional Event Industry Engagement Workshops across the country from November 2024 to February 2025.
These workshops will provide an important platform for local industry representatives to hear updates from key sector partners, share good practice, and feedback on their experience of event development and delivery in the area.
Date and venue:
The Juniper Auditorium, V&A Museum, Dundee.
Wednesday 11 December, 9.30am-1:30pm.
Workshop timings & format:
09:30 – 10:00
Arrival, networking and refreshments
10:00 – 10:10
Welcome, introductions, and format
10:10 – 10:40
Progress update – National Events Strategy, Scotland The Perfect Stage 2024-2035
10:40 – 10:55
Scotland The Perfect Stage Q&A/discussion
10:55 – 11:15
An update from VisitScotland
11:15 – 11:30
Mid-morning break
11:30 – 11:50
An update from Dundee City Council
11:50 – 12:00
Partner updates/local case study (to be specified)
12:00 – 12:25
Facilitated industry discussion
12:25 – 12:30
Summary and thanks
12:30 – 13:30
Networking, lunch and depart

Photography for digital marketing
2024-12-11 14:00 - 16:00
During this webinar you will:

Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms
See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses

How to build a digital marketing plan
2024-12-12 10:00 - 12:00, 2025-01-09 10:00 - 12:00
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals.
We will cover:

The importance of planning your digital marketing activities
Building your plan around a simple framework
Conducting a situational analysis (and understanding customers and competitors)
Developing your brand and tone of voice
Planning your content strategy
Prioritising digital channels
Evaluating your Digital Marketing efforts

A step-by-step guide to building your business plan
2024-12-12 18:00 - 20:00
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant, and how you can develop a business plan to meet your needs.
We will:

Provide a structure for a business plan
Review each section of what should be included within the business plan
Explain when and how to use a business plan
Explore the connections (and importance) between the words and the numbers
Look at how to identify and manage cashflow within the business planning process

Social media essentials: TikTok and Instagram Reels
2024-12-13 10:00 - 12:00
TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms.
We will cover:

How to optimise your TikTok and Instagram accounts for the best results with video
How to discover the latest trends on each platform and leverage this to create popular videos for your business
Ideas for creating content to entertain, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts)
How to increase engagement and reach by paying attention to your videos’ structure, duration, titles and understanding hashtags and algorithms
The best kit, apps and workflow to create bitesize vertical videos for both platforms

Introduction to Canva
2024-12-13 14:00 - 16:00
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content.
In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor.
We’ll then explore how to:

Design professional printed marketing materials and edit photos with ease.
Create engaging social media content, including videos and images for posts and ads.
Write creative blog content and make stunning presentations.

We’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials.
As a result of attending this webinar, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.

Cyber security for your small business
2024-12-16 11:00 - 12:00
Around 83% of small and medium-sized businesses are not financially prepared to recover from a cyber attack – which could mean going out of business.
This event aims to introduce start-ups and new businesses to the risks they face and provide top tips on how to avoid some common threats, protect their organisation and enable them to win new business and gain stakeholder support.
Your host Jim Wright will introduce security, how it can benefit businesses and allow them to seize opportunities while minimising risk. Jim will also discuss common frameworks and fundamental principles that business leaders should know from the start of their business venture.
By the end of this webinar, attendees will:

understand security risks
understand the benefits of security
have an awareness of threat actors
have an awareness of threat vectors
have an awareness of the services that can be offered to support start-ups
understand the regulatory environment in which they work
understand the common frameworks relating to security

Jim Wright is the founder and principal consultant of Principle Defence, a Hertfordshire-based security and data protection consultancy and training provider. Jim has over 17 years of experience in security having served in the British Army before moving into the private sector.
He has worked with both private and public sector clients as a consultant, working on multi-billion pound projects providing information security and data privacy advice and services. He holds a number of certifications including Fellow of Information Privacy from the International Association of Privacy Professionals and the Lead Security and Information Risk Advisor (L-SIRA) from the National Cyber Security Centre (NCSC).
Principle Defence is a Trusted Partner of the Eastern Cyber Resilience Centre (a policing-led initiative) and is a Cyber Essentials Certification Body.

How to deliver low-cost, high impact marketing
2024-12-16 13:00 - 15:00, 2025-01-07 13:00 - 15:00
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank.
We will look at:

How marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend
Identifying marketing priorities and using these to reshape your business
The marketing mix as a tool for reviewing how your business plans and delivers its marketing activity
How your marketing activity is delivered successfully and effectively in your business
A series of top tips including the importance of understanding your customers, the core components of a brand, the value of strong and consistent branding, the value of a clear focus and the power of creativity
The many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers, but also looking how this has changed in a world where marketing has moved online
The foundations of effective marketing in a digital age, looking at how your business can grasp new ways of marketing such as social media, web and digital PR

Business Support – Drop In Sessions (Carnoustie Library)
2024-12-16 13:00 - 16:00 | Carnoustie Library, 21 High Street, Carnoustie, DD7 6AN
The Business Gateway team will be at Carnoustie Library to offer expert advice and support for all your business questions.
Drop in and speak to us, or use the book now button and a member of the team will be in touch to book an appointment.
Whether you’re just starting out or looking to grow business, our advisers are here for you every step of the way.

Finding, keeping and looking after your staff
2024-12-17 13:00 - 15:00
One of the most daunting challenges a business can face is the process of hiring employees, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner.
This webinar will allow you to have the key information in your possession to take on staff and look after your team.
We’ll cover:

Finding, keeping and looking after your staff
Attracting and recruiting the best people for your business
Your obligations as employers
How to retain staff members
Moving on
Dismissal
Restructure/Redundancy

We will also look at:

How in the current climate you can manage staff and teams in a remote environment, considering their productivity, efficiency, and the issues of home working
How you can best manage staff to ensure productivity is kept and mental health is supported
The impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed

Young person’s guide to starting a business
2024-12-18 10:00 - 12:00
This webinar will provide you with information, direction and support on a range of topics, including:

Planning (before you start, & once you are up and running)

The personal benefits of working for yourself

How to make sure your idea is viable and sustainable

How to research your market and market your business

How to identify who your customers are

Staffing

Funding

How to register and set up – sole trader or a limited company

Bookkeeping essentials
2024-12-19 10:00 - 12:00, 2025-01-06 10:00 - 12:00
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session, you will receive a workbook on excel to help you manage and monitor costs and sales.
At the end of this session, you will be able to:

Implement basic bookkeeping skills across your business
Create a profit and loss account
Understand what expenses can and cannot be claimed
Use financial management to increase revenues and profits
Understand capital and revenue costs and how they are treated

How To Develop a Brand For Your Business
2024-12-20 14:00 - 15:30
Your brand does not just mean which name or logo you choose, it is so much more. Getting your brand right and following the correct process is essential for any new business owner. This bootcamp is designed for those people who are either pre-start or at the very early-stage of running their own business.
We’ll look at the principles of branding and the 5 key elements to each brand. We will guide you through each step and give you tools and templates that will help you on your brand journey.
Agenda:
• Understanding the difference between a brand and a logo
• The 5 key elements of a brand
• Your brand position
• Your brand promise
• Your brand values
• Your brand story
• Brand Associations
• Next steps for you

An introduction to business websites
2025-01-06 14:00 - 16:00
This webinar will take you through all the steps required to design, build and host a business website. You will learn about:

The need to determine website objectives
The importance of knowing who your audience is and measuring results
Setting clear calls to action and creating engaging content
Creating your brand’s visual identity online, your site’s blueprint and how you can structure your site map
What’s involved in registering your domain, maintaining your site content, and options for hosting it

This webinar will also offer guidance on when and how to outsource your website development, covering topics such as choosing a suitable content management system, what to organise first and costing for the work.

How to write funding applications
2025-01-07 10:00 - 12:00
When submitting applications for funding, you need to ensure that the applications are written in such a way that improves your chances of being successful.
There are numerous funders out there and each will have their unique way they wish you to apply, however, in this webinar we’ll explore some key steps you can take to improve your chances of a successful application, including:

Clarifying your need

Demonstrating your needs

Understanding your funder

How to speak their language

Getting the basics right

Overcoming the common mistakes

Answering the questions asked

Why your business needs a blog
2025-01-08 10:00 - 12:00
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business.
We will cover:

What a ‘blog’ is, how to set one up and what it takes to make them work
Other small and medium sized businesses who already blog successfully and what you can learn from them
Options for monetising a blog
How to promote your blog
How your blog can help move your website higher up search engine ranking
Understanding analytics and measuring the impact of your blog

An introduction to business strategy
2025-01-08 13:00 - 15:00
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan.
We will look at:

Your business today – identifying your strengths and areas for development
The key pillars of a business and why balancing all areas is essential for success
Personal and business ambitions and using these to guide strategy development
Ansoff’s Matrix as a tool for identifying core growth strategies
The core components of your business delivery
How to develop a methodical, strategic approach to developing your business for future success

After the webinar, you will understand:

How to undertake a balanced review of where your business is that helps identify areas for development
Ansoff’s Matrix and how to use it as a core strategic planning tool
How to create a strategic plan for growing your business

How to generate and increase sales
2025-01-09 13:00 - 15:00
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments.
We will cover:

Why a clear understanding of what an ideal customer looks like, and a good understanding of their problems, needs and wants is key to sales success
How to develop your sales platform using digital tools, platforms, and techniques
The different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press
The key phases in prospecting, qualifying, and converting sales prospects
The value of a ‘sales funnel’ and how it can be used to help plan and achieve sales
Why keeping the customers you already have is the best sales strategy of all
The importance of appropriate customer service in retaining customers

Business Planning: Secure Your Funding
2025-01-09 15:00 - 17:00 | Business Gateway Arbroath, Unit 9 Harbour Visitor Centre, Arbroath, DD11 1PS
An in-depth walkthrough of our standard Business Plan template, designed to help clients, especially those applying for the Angus Council Grant, create their best possible business plan.
Attendees will be provided with and guided through a comprehensive business plan template, perfect for your application to the Angus Council Start and Grow grant.
Our expert Business Gateway advisors will guide you through the template in a step-by-step presentation. Afterward, all three advisors will be available for one-on-one sessions to discuss your individual plans in more detail.

Video production for digital marketing
2025-01-13 10:00 - 12:00
Video captures people’s attention online and is important for getting your message across, while engaging with your target audience.
Learn how to:

Choose what type of video to create to suit your business objectives
Plan, shoot, edit, and upload video without special kit or expertise
Get to know the various digital platforms that can be utilised to view and share video content
See what editing apps are available and how to add music and subtitles

Business Support – Drop In Sessions (Monifieth Library)
2025-01-13 13:00 - 16:00 | Monifieth Library, 48 High Street, Monifieth, DD5 4AE
The Business Gateway team will be at Monifieth Library to offer expert advice and support for all your business questions.
Drop in and speak to us, or use the book now button and a member of the team will be in touch to book an appointment.
Whether you’re just starting out or looking to grow business, our advisers are here for you every step of the way.

Social media essentials: LinkedIn
2025-01-13 14:00 - 16:00
No longer just an online CV, LinkedIn can be an incredibly powerful – and profitable – business tool.
During this webinar, you will:

Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives
Learn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness
Understand that content is king on LinkedIn, and we’ll show you how to plan and produce captivating content that enriches your brand
