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X-WR-CALDESC:Events for Invest in Angus
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DTSTART:20230101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20241210T123000
DTEND;TZID=UTC:20241210T133000
DTSTAMP:20260404T185752
CREATED:20241111T102209Z
LAST-MODIFIED:20241111T102209Z
UID:10090287-1733833800-1733837400@investinangus.com
SUMMARY:How to become a disability ally: advocating for accessibility webinar
DESCRIPTION:In recognition of International Day for People with Disabilities\, this session will take a look at becoming a disability ally. \nDisability allyship is a lifelong commitment to support and stand with the disability community. \nThis session will look at: \n\nwhat it is to be an ally\nwhy allies are important\nthe best ways to support disabled people as an ally
URL:https://investinangus.com/event/how-to-become-a-disability-ally-advocating-for-accessibility-webinar/
CATEGORIES:Accessibility
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241210T100000
DTEND;TZID=UTC:20241210T120000
DTSTAMP:20260404T185752
CREATED:20241202T091842Z
LAST-MODIFIED:20241202T091842Z
UID:10090426-1733824800-1733832000@investinangus.com
SUMMARY:Unlocking productivity: the power of collaborative robotics
DESCRIPTION:Smart Hub Lanarkshire helps small to medium-sized manufacturing businesses explore the uses of collaborative robots (cobots). Scottish Enterprise helps Scottish companies unlock productivity through capital investment. This event combines both areas of expertise to help companies understand the support that’s available when they invest in collaborative robots. \nThe event will run for two hours from 10am to 12pm\, with the following agenda: \n• Scottish Enterprise’s mission: capital investment for productivity \n• Overview of Smart Hub and cobots capability \n• Case studies – the applications of cobots in different manufacturing settings \n• Interactive cobot demonstration and learning session \n• Next steps – exploring the cobot offering and grants \nIf there is enough demand for this workshop\, an additional afternoon session will be arranged to accommodate the numbers. \nThe Smart Hub team will be in contact a few days before the workshop to share a welcome pack with logistical details. They’ll also ask about your areas of interest to help shape the workshop content to suit the audience and maximise learning.
URL:https://investinangus.com/event/unlocking-productivity-the-power-of-collaborative-robotics/
LOCATION:Smart Hub Lanarkshire\, New College Lanarkshire\, Motherwell\, ML1 2TX\, United Kingdom
CATEGORIES:Business Planning,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241210T100000
DTEND;TZID=UTC:20241210T120000
DTSTAMP:20260404T185752
CREATED:20241104T102703Z
LAST-MODIFIED:20241104T102703Z
UID:10090221-1733824800-1733832000@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-28/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241210T100000
DTEND;TZID=UTC:20241210T113000
DTSTAMP:20260404T185752
CREATED:20241120T112158Z
LAST-MODIFIED:20241120T112158Z
UID:10090349-1733824800-1733830200@investinangus.com
SUMMARY:Embracing Localism in the Drive to Net Zero
DESCRIPTION:Join Scotland’s Towns Partnership for an inspiring session of insights\, innovation\, and actionable strategies aimed at transforming Scotland’s towns and communities in the push for Net Zero. \nThis online event brings together leaders and visionaries from across Scotland’s public\, private\, and third sectors to discuss the power of localism in meeting climate goals. \nIn Scotland\, the drive to Net Zero starts at the heart of each town. Our towns and town centres are not only places of connection but also vital players in the fight against climate change. \nThis event will examine how Scotland’s places can take the lead by reimagining\, repurposing\, and championing sustainable business and community practices. \nThrough expert-led sessions and an exemplar showcase\, you’ll gain insights into how collaboration and local action can unlock sustainability and climate resilience for a better\, greener Scotland. \nLet’s transform Scotland’s towns to be greener\, resilient\, and prosperous – together. Register today and be part of Scotland’s journey to Net Zero! \nWhy Attend? \n\nGain Insight: Learn from the UK’s longest-established carbon-neutral water retailer and Scotland’s circular economy public body about impactful business practices for Net Zero.\nDiscover Innovation: Be inspired by creative solutions like human-powered energy systems\, sustainable design\, and climate-resilient placemaking projects.\nEngage & Collaborate: Share ideas\, ask questions\, and connect with experts to drive real\, actionable change within your own organisation or community.\n\nHighlights \n\nWelcome & Context by Kimberley Guthrie\, Chief Officer\, Scotland’s Towns Partnership\nBusiness Stream – A leader in water retail sharing their path to Net Zero by 2030\nZero Waste Scotland – Innovating the circular economy to support businesses on their Net Zero journey\nShowcase with unique insights from local authority and climate resilience projects\, including Fife Council\, PeachyKeen\, and Sniffer\n“Share & Inspire” Session – Learn from fellow attendees and pose questions to our panel of experts
URL:https://investinangus.com/event/embracing-localism-in-the-drive-to-net-zero/
CATEGORIES:Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241209T140000
DTEND;TZID=UTC:20241209T160000
DTSTAMP:20260404T185752
CREATED:20241104T102616Z
LAST-MODIFIED:20241104T102616Z
UID:10090219-1733752800-1733760000@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook-8/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241209T100000
DTEND;TZID=UTC:20241209T120000
DTSTAMP:20260404T185752
CREATED:20241104T102534Z
LAST-MODIFIED:20241104T102534Z
UID:10090217-1733738400-1733745600@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-28/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241206T140000
DTEND;TZID=UTC:20241206T160000
DTSTAMP:20260404T185752
CREATED:20241104T102445Z
LAST-MODIFIED:20241104T102445Z
UID:10090215-1733493600-1733500800@investinangus.com
SUMMARY:Creating an effective email marketing strategy
DESCRIPTION:Customers buy from businesses that they know\, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.Most businesses send monthly newsletters to stay in touch with their audience\, but your results will improve with a structured plan and the best practices that will be explored in this webinar. Whether you’re new to email marketing or you’re looking to optimise your email strategy\, this webinar enable you to: \n\nAdopt email marketing into your wider marketing strategy and gain insight into your target audience\nUnderstand the key stages of an effective marketing strategy\nSegment your audiences and to target and position your offering to them effectively\nCreate a value-driven and customer-focussed content for email marketing whilst measuring and testing it’s effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nOptimise the different components of a successful email campaign\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications and use best practices for escaping the spam folder
URL:https://investinangus.com/event/creating-an-effective-email-marketing-strategy-8/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241205T160000
DTEND;TZID=UTC:20241205T180000
DTSTAMP:20260404T185752
CREATED:20241021T081539Z
LAST-MODIFIED:20241021T081539Z
UID:10090153-1733414400-1733421600@investinangus.com
SUMMARY:Kickstart your Marketing
DESCRIPTION:The workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content. \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
URL:https://investinangus.com/event/kickstart-your-marketing-17/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241205T130000
DTEND;TZID=UTC:20241205T150000
DTSTAMP:20260404T185752
CREATED:20241111T100613Z
LAST-MODIFIED:20241111T100613Z
UID:10090267-1733403600-1733410800@investinangus.com
SUMMARY:An introduction to business strategy
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/an-introduction-to-business-strategy-9/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241205T100000
DTEND;TZID=UTC:20241205T123000
DTSTAMP:20260404T185752
CREATED:20241104T104159Z
LAST-MODIFIED:20241104T104159Z
UID:10090243-1733392800-1733401800@investinangus.com
SUMMARY:Inclusive business models: identifying opportunities for plural ownership
DESCRIPTION:Hosted by Co-operative Development Scotland (CDS)\, this workshop will explain how inclusive business models can help your organisation deliver your Community Wealth Building (CWB) agenda. \nCWB is described by the Scottish Government as a practical approach to economic development focused on five pillars of activity: spending/procurement\, workforce\, land and property\, finance\, and plural ownership. \nCo-operative Development Scotland contributes to the plural ownership pillar by supporting companies and community groups across Scotland that want to adopt an inclusive business model\, such as employee ownership or forming a co-operative. \nThe event is aimed at frontline business and community advisers\, individuals with a policy or strategic role\, and other interested parties from across local authorities\, the enterprise agencies and third sector interfaces (TSI). \nIt will help you develop an in-depth understanding of inclusive business models\, so you can identify\, develop and signpost appropriate referral opportunities to CDS. \nBy the end of the workshop\, you’ll have: \n• An in-depth understanding of inclusive business models such as co-operatives and employee ownership\, including legal structures and governance \n• An increased awareness of why these models are important against Scottish policy landscape \n• The knowledge to identify future opportunities for start-ups and existing enterprises to adopt inclusive business models \n• An understanding of the support available from Co-operative Development Scotland on behalf of all Scotland’s enterprise agencies (Scottish Enterprise\, Highlands and Islands Enterprise\, and South of Scotland Enterprise)
URL:https://investinangus.com/event/inclusive-business-models-identifying-opportunities-for-plural-ownership-2/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241205T093000
DTEND;TZID=UTC:20241205T110000
DTSTAMP:20260404T185752
CREATED:20241125T102028Z
LAST-MODIFIED:20241202T091542Z
UID:10090356-1733391000-1733396400@investinangus.com
SUMMARY:Improving Your Business Using Lean and Digital Tools
DESCRIPTION:This event will give you an overview of the support and guidance available from the Scottish Manufacturing Advisory Service (SMAS). \nThis will be followed by a case study of ACS Clothing Ltd that details how it created its roadmap for success. We’ll look at various traditional Lean Tools and how these can effectively solve business problems. \nFinally\, we’ll discuss digital technologies\, their potential limits\, and provide examples of where they can help bridge gaps. \nWho should attend? \nAnyone who has responsibility for driving business improvement within the workplace should join our event. We invite people who are involved in the implementation of new processes and new ways of working. This includes those who have responsibility for the financial side of business improvement and expenditure.
URL:https://investinangus.com/event/improving-your-business-using-lean-and-digital-tools/
LOCATION:HALO Enterprise and Innovation Hub\, Hill Street\, Kilmarnock\, KA1 3HY
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241204T160000
DTEND;TZID=UTC:20241204T180000
DTSTAMP:20260404T185752
CREATED:20241021T081427Z
LAST-MODIFIED:20241021T081427Z
UID:10090151-1733328000-1733335200@investinangus.com
SUMMARY:Ready\, Steady\, Grow: How to Expand Your Business
DESCRIPTION:Ready to accelerate your business growth but unsure where to begin? \nLook no further than our Ready Steady Grow workshop focused on accelerating business growth. Led by experienced business advisers\, this session is designed to help you identify your growth potential and create a roadmap for success. \nThrough collaborative discussions with like-minded businesses\, you’ll gain new insights\, tools and knowledge to help support your growth plans. You’ll also walk away with a network of fellow business owners to connect with for ongoing support. \nDon’t miss this opportunity to take your business to new heights!
URL:https://investinangus.com/event/ready-steady-grow-how-to-expand-your-business-20/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241204T140000
DTEND;TZID=UTC:20241204T160000
DTSTAMP:20260404T185752
CREATED:20241104T101902Z
LAST-MODIFIED:20241104T101902Z
UID:10090213-1733320800-1733328000@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-6/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241204T130000
DTEND;TZID=UTC:20241204T140000
DTSTAMP:20260404T185752
CREATED:20241111T100920Z
LAST-MODIFIED:20241125T100033Z
UID:10090271-1733317200-1733320800@investinangus.com
SUMMARY:Space Data for Industry – Denmark
DESCRIPTION:Following the success of previous space data innovation calls\, ’Applying Space Data to the Net Zero Economy’ and ‘Space Data for Industry’\, we are looking to create a new call\, named ‘Space Data for Industry Denmark’. We hope to launch the call in April 2025. \nOur aim is to help Scottish companies bridge the gap between end-user interest and product sales. The demand-led call will offer grant funding to Scottish businesses that use innovative space data solutions within their products or services to enhance collaboration with potential customers in Denmark. \nThe project will be developed and delivered by Scottish Enterprise (SE) and Scottish Development International (SDI)\, with support from the Glasgow City Innovation District (GCID). \nOur webinar will offer more details on funding and discuss proposed SDI trade missions to Denmark in February and April 2025. These missions will help build relationships and scope potential projects for the call. \nScottish companies are welcome to collaborate with Nordic partners from any sector\, but SDI will focus on supporting sales of space-derived ESG reporting into the Danish financial services industry. \nThis webinar is your opportunity to help shape this exciting new call\, the trade activity associated with it and explore how your business can benefit from partnering with companies in Denmark.
URL:https://investinangus.com/event/space-data-for-industry-denmark/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241204T100000
DTEND;TZID=UTC:20241204T120000
DTSTAMP:20260404T185752
CREATED:20241111T100526Z
LAST-MODIFIED:20241111T100526Z
UID:10090265-1733306400-1733313600@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-33/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241204T093000
DTEND;TZID=UTC:20241204T123000
DTSTAMP:20260404T185752
CREATED:20241125T102305Z
LAST-MODIFIED:20241125T102305Z
UID:10090362-1733304600-1733315400@investinangus.com
SUMMARY:Understanding Co-ops
DESCRIPTION:Are you thinking of starting a business? Or looking for a different approach to your existing business or community venture? Have you considered a co-op? \nIf you’re looking for an inclusive\, democratic approach to your business\, then a co-op could be the perfect fit. \nOur free event\, Understanding Co-ops\, is brought to you by Co-operative Development Scotland\, one of Scottish Enterprise’s services\, and explores how your business can thrive as a co-operative. \nWhy co-ops?\nAll kinds of businesses operate as co-ops. These include pubs\, energy suppliers\, taxi firms\, bookstores\, community gardens\, wine sellers\, farms\, sports clubs\, and much more. \nCo-ops are run by their members. They can be customers\, employees\, residents\, or suppliers. They have a say in how the co-op is run – this makes it a fairer\, more collaborative\, and democratic way of doing business. \nCo-ops are also resilient as a business model. They are more than twice as likely to survive the early years of trading when compared to other start-up businesses. \nWhat to expect\nThe workshop will be led by a co-op specialist from Co-operate Scotland LLP and will feature guests from local co-ops: \n\nRadiophrenia\nGreencity Wholesfoods\n\nOur guests will share their experiences of starting and running a co-op. \nThis informative and interactive workshop will give you a more in-depth understanding of co-operatives\, as well as the initial steps required to start one. You’ll discover: \n\nThe different kinds of co-ops available and learn which type might suit you best\nWhat membership means\nThe strengths of co-ops versus traditional business models\nCo-op values and principles\nCo-op facts and figures\nThe different legal forms a co-op can take\nSupport for co-ops from Co-operative Development Scotland
URL:https://investinangus.com/event/understanding-co-ops/
LOCATION:The Studio Glasgow\, 67 Hope Street\, G2 6AE
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241203T140000
DTEND;TZID=UTC:20241203T160000
DTSTAMP:20260404T185752
CREATED:20241104T101748Z
LAST-MODIFIED:20241104T101748Z
UID:10090211-1733234400-1733241600@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses-8/
CATEGORIES:Digital Marketing,Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241203T140000
DTEND;TZID=UTC:20241203T150000
DTSTAMP:20260404T185752
CREATED:20241111T102108Z
LAST-MODIFIED:20241111T102108Z
UID:10090285-1733234400-1733238000@investinangus.com
SUMMARY:Starting from scratch on social media
DESCRIPTION:Join this free event to hear from people in social media roles in the heritage sector\, ask questions\, and pick up practical tips. \nThis event\, you’ll be hearing from Dr Kristin Leith FSAScot\, Senior Curator of Clocktime\, a new digital museum which enables a worldwide audience to discover how British clockmakers changed our world. \nKristin’s team launched the social media accounts for Clocktime in early 2024 and have been steadily growing their follower and engagement numbers ever since. \nIn addition to a whistlestop tour of the digital museum\, Kristin will talk about: \n\nwhat platforms they chose and why\nhow they’ve been sharing and adapting website content for social media on different platforms\nwhat communities / target audiences they decided to cultivate as followers\nhow they grew their follower numbers from zero\nwhat they chose to track and report on\nkey takeaways (including what worked well\, and what they’d do differently going forward)\n\nThis online event will conclude with a Q&A session.
URL:https://investinangus.com/event/starting-from-scratch-on-social-media/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241203T130000
DTEND;TZID=UTC:20241203T160000
DTSTAMP:20260404T185752
CREATED:20241125T103041Z
LAST-MODIFIED:20241125T103041Z
UID:10090371-1733230800-1733241600@investinangus.com
SUMMARY:Marketing for your business
DESCRIPTION:Without proper marketing your business cannot have a lasting impact. This bootcamp will help you to identify\, profile and gain a deeper understanding of your target audiences\, how to conduct market research and build a marketing plan. It will also explain brand development and positioning – choosing your price points. \nAgenda: \nMarketing and market research \n\nWhat is Marketing?\nHow to understand your audience using market research\n\nUnderstanding Your Customers and Competition \n\nUnderstanding your competitors\nIdentifying your customers and categorising them\nUnderstanding your customers’ needs and motivations\n\nMarketing Planning\, Pricing and Branding \n\nPricing Considerations\nDeveloping your brand\nDeveloping your message\nDeciding on the best marketing methods for your business\nBudgeting and evaluating
URL:https://investinangus.com/event/marketing-for-your-business/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241203T130000
DTEND;TZID=UTC:20241203T150000
DTSTAMP:20260404T185752
CREATED:20241014T111304Z
LAST-MODIFIED:20241014T111304Z
UID:10090131-1733230800-1733238000@investinangus.com
SUMMARY:Intellectual Property (IP) Masterclass
DESCRIPTION:This masterclass will explain Intellectual Property (IP) and provide clear guidance on how to address issues related to copyright\, trademarks\, patents\, and more that SMEs might encounter. Our expert speaker\, Alan Rae\, has years of experience with IP legislation\, offering guidance to a number of academic and commercial organisations on raising IP awareness and managing any arising issues. \nDuring the masterclass\, you will see several relevant examples of IP issues that may affect your business. This is an interactive workshop\, and we encourage participants to ask specific questions they may be facing in their own business. This is your chance to get expert feedback and help others who might be dealing with similar issues.
URL:https://investinangus.com/event/intellectual-property-ip-masterclass/
LOCATION:Arbroath Football Club\, Gayfield Park\, Arbroath\, DD11 1QJ
CATEGORIES:Business Planning,Legislation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241203T123000
DTEND;TZID=UTC:20241203T133000
DTSTAMP:20260404T185752
CREATED:20241202T085737Z
LAST-MODIFIED:20241202T085737Z
UID:10090395-1733229000-1733232600@investinangus.com
SUMMARY:Behind the business: Challenges\, wins & strategies for success
DESCRIPTION:In celebration of Small Business Saturday\, we’ve brought together three business owners from across Scotland to reflect on their business journeys so far\, and plans for the future. The panel will discuss the challenges that come with running a small business\, as well as the various opportunities for growth and learning. \nThe session will explore: \n\nThe most rewarding parts of running a small business\nThe biggest challenges and how to overcome them\nWhat support has made the biggest difference\nDifferent options for financing growth\nWhat changes would make a difference to Scotland’s entrepreneurial ecosystem\n\nWhether you’re looking to start-up or grow your business\, this session will offer tools and inspiration to help you succeed. \nPanellists include: \nHugh Lightbody\, Chief Officer\, Business Gateway National Unit (Host)\nDr Kate Smith\, PhD\, Founder & CEO\, ProfessorMe\nKaren Robinson\, Founder\, Three Robins\nDouglas Hardie\, Director\, Highland Food & Drink Trail
URL:https://investinangus.com/event/behind-the-business-challenges-wins-strategies-for-success/
CATEGORIES:Business Planning
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BEGIN:VEVENT
DTSTART;TZID=UTC:20241203T110000
DTEND;TZID=UTC:20241203T120000
DTSTAMP:20260404T185752
CREATED:20241125T103313Z
LAST-MODIFIED:20241125T103313Z
UID:10090378-1733223600-1733227200@investinangus.com
SUMMARY:Boost your productivity with AI
DESCRIPTION:This Google Digital Garage session introduces learners to cutting-edge AI tools that are already available from Google and others\, to show some of the smartest ways digital-age workers can use them to save time at work and on tasks. \nIn this session\, you will learn: \n\nan introduction to generative AI and how it works\nhow to use AI-powered tools and techniques to save you time\nan overview to crafting effective prompts\n\nThis session is run using YouTube and is 45 minutes long. \nThe course assumes no prior knowledge or experience so there is no pre-reading necessary. \nThere will be the opportunity to ask questions during the session.
URL:https://investinangus.com/event/boost-your-productivity-with-ai-8/
CATEGORIES:Technology
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BEGIN:VEVENT
DTSTART;TZID=UTC:20241203T100000
DTEND;TZID=UTC:20241203T120000
DTSTAMP:20260404T185752
CREATED:20241104T103300Z
LAST-MODIFIED:20241104T103300Z
UID:10090233-1733220000-1733227200@investinangus.com
SUMMARY:Social media essentials: LinkedIn
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. \nDuring this webinar\, you will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand
URL:https://investinangus.com/event/social-media-essentials-linkedin-5/
CATEGORIES:Digital Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20241203T100000
DTEND;TZID=UTC:20241203T120000
DTSTAMP:20260404T185752
CREATED:20241014T111209Z
LAST-MODIFIED:20241014T111209Z
UID:10090129-1733220000-1733227200@investinangus.com
SUMMARY:The Basics of Starting a Business
DESCRIPTION:This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan\, start building a set of SMART Goals\, give thought to business skills development and provide a clear path for steps to launch your business. \nYou will also learn about the key considerations when starting a business and what steps you will need to take from legal\, financial and strategic standpoints. \nBy the end of the webinar\, you will have the information required to start building an action plan and be confident about understanding the next steps.
URL:https://investinangus.com/event/the-basics-of-starting-a-business-16/
CATEGORIES:Business Planning,Business Start-up
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BEGIN:VEVENT
DTSTART;TZID=UTC:20241130T100000
DTEND;TZID=UTC:20241130T120000
DTSTAMP:20260404T185752
CREATED:20241014T111102Z
LAST-MODIFIED:20241014T111102Z
UID:10090127-1732960800-1732968000@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also. \nBefore you sign up for this webinar\, please make sure you have created a free Canva account that you are signed into. We will be doing three live demonstrations\, giving you an opportunity to practice your new creative skills.
URL:https://investinangus.com/event/introduction-to-canva-2/
CATEGORIES:Digital Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20241129T130000
DTEND;TZID=UTC:20241129T150000
DTSTAMP:20260404T185752
CREATED:20241014T110954Z
LAST-MODIFIED:20241014T110954Z
UID:10090124-1732885200-1732892400@investinangus.com
SUMMARY:A step-by-step guide to building your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/a-step-by-step-guide-to-building-your-business-plan-10/
CATEGORIES:Business Planning,Business Start-up
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BEGIN:VEVENT
DTSTART;TZID=UTC:20241129T100000
DTEND;TZID=UTC:20241129T120000
DTSTAMP:20260404T185752
CREATED:20241014T110905Z
LAST-MODIFIED:20241014T110905Z
UID:10090122-1732874400-1732881600@investinangus.com
SUMMARY:Bookkeeping essentials
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/bookkeeping-essentials-14/
CATEGORIES:Business Start-up,Finance
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BEGIN:VEVENT
DTSTART;TZID=UTC:20241128T140000
DTEND;TZID=UTC:20241128T160000
DTSTAMP:20260404T185752
CREATED:20241125T103906Z
LAST-MODIFIED:20241125T103906Z
UID:10090380-1732802400-1732809600@investinangus.com
SUMMARY:Empower HR: Building a Winning Team
DESCRIPTION:Join our Business Gateway HR expert\, Aileen McGowan\, to find out why building and retaining a top-class team is so vital to growing businesses – and how you can make it happen! \nThis insightful session aims to support businesses in understanding the responsibilities of being an employer and how HR can help grow your business through finding\, developing and retaining your team whilst ensuring compliance with legislation. \nWe’ll be covering… \n\nFinding the right people for your business\n\nFrom first impressions to advertising\, selection\, interview\, and job offer. \n\nCreating the best possible work environment by becoming an “Employer of Choice”\n\nCrucial to retention\, we’ll be looking at the purpose and values behind your business. \n\nDeveloping your people\n\nA look at career development\, training\, and potential support/funding available to help you. \n\nRetaining your team\n\nWe’ll explore why working environment is a key trigger for people leaving jobs\, not just pay and benefits. \n\nRemaining Compliant\n\nFind out how to stay on top of the ever-changing landscape of HR rules and regulations.
URL:https://investinangus.com/event/empower-hr-building-a-winning-team/
CATEGORIES:HR,Recruitment
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BEGIN:VEVENT
DTSTART;TZID=UTC:20241128T140000
DTEND;TZID=UTC:20241128T160000
DTSTAMP:20260404T185752
CREATED:20241014T110820Z
LAST-MODIFIED:20241014T110820Z
UID:10090120-1732802400-1732809600@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-27/
CATEGORIES:Digital Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20241128T100000
DTEND;TZID=UTC:20241128T120000
DTSTAMP:20260404T185752
CREATED:20241014T101622Z
LAST-MODIFIED:20241014T101622Z
UID:10090118-1732788000-1732795200@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-9/
CATEGORIES:Digital Marketing,Marketing
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