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X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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TZID:UTC
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TZOFFSETFROM:+0000
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DTSTART:20230101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240617T100000
DTEND;TZID=UTC:20240617T120000
DTSTAMP:20260404T060428
CREATED:20240415T105724Z
LAST-MODIFIED:20240422T160329Z
UID:10089023-1718618400-1718625600@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240614T140000
DTEND;TZID=UTC:20240614T150000
DTSTAMP:20260404T060428
CREATED:20240520T121326Z
LAST-MODIFIED:20240520T121326Z
UID:10089261-1718373600-1718377200@investinangus.com
SUMMARY:Marketing strategy and AI
DESCRIPTION:How can you supercharge your digital marketing strategy with the help of AI in 2024? \nIn today’s evolving digital landscape\, AI is changing the way consumers access and interact with digital tools: from providing increasingly personalised user experiences to the integration of new technology in our everyday apps. \nIn this one-hour short course\, you’ll explore the impact of AI on digital marketing and how to leverage its potential to reach and engage with customers in new ways. \nThis session delves into the cutting-edge tools from Google and others\, and will provide you with actionable insights to implement in your marketing strategy\, with the help of AI. \nIn this session you will learn: \n\nhow AI is changing the marketing landscape and what are the opportunities for marketers\nAI-powered marketing tools you can try\nsupercharging your digital marketing strategy.\n\nThe session is run using YouTube and is 60 minutes long. The course assumes no prior knowledge or experience so there is no pre-reading necessary. There will be opportunity to ask questions during the session. \nThis session is developed by marketing experts at Google as part of the New Fundamentals training series from Google Digital Garage.
URL:https://investinangus.com/event/marketing-strategy-and-ai-3/
CATEGORIES:Digital Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240613T160000
DTEND;TZID=UTC:20240613T180000
DTSTAMP:20260404T060428
CREATED:20240527T083630Z
LAST-MODIFIED:20240527T083630Z
UID:10089291-1718294400-1718301600@investinangus.com
SUMMARY:Business Finance Viability
DESCRIPTION:Led by experienced advisers\, this webinar takes the fear out of finances\, providing practical tools and guidance to help you confidently manage your business’s budgeting and forecasting. You’ll learn how to identify the hidden costs of running your business\, including the cost of hiring staff\, maintaining stock levels\, and other crucial expenses. \nThrough a series of engaging exercises\, you’ll gain a deeper understanding of your business’s financial viability\, helping you make informed decisions about its future growth and success. Whether you’re a new entrepreneur or have been in business for a couple of years\, this webinar is tailored to your needs\, providing you with the knowledge and skills to take your business to the next level. \nDon’t let financial worries hold you back from realizing your business’s full potential. Sign up for the Business Finance Viability webinar today and discover how to confidently manage your business’s financial health!
URL:https://investinangus.com/event/business-finance-viability-15/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240613T140000
DTEND;TZID=UTC:20240613T160000
DTSTAMP:20260404T060428
CREATED:20240415T105557Z
LAST-MODIFIED:20240415T105557Z
UID:10089019-1718287200-1718294400@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-22/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240612T150000
DTEND;TZID=UTC:20240612T170000
DTSTAMP:20260404T060428
CREATED:20240429T100107Z
LAST-MODIFIED:20240429T100107Z
UID:10089166-1718204400-1718211600@investinangus.com
SUMMARY:An introduction to business strategy
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/an-introduction-to-business-strategy-2/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240612T150000
DTEND;TZID=UTC:20240612T160000
DTSTAMP:20260404T060428
CREATED:20240527T083933Z
LAST-MODIFIED:20240527T083933Z
UID:10089295-1718204400-1718208000@investinangus.com
SUMMARY:Precision Medicine Opportunities in the USA
DESCRIPTION:This webinar is delivered in partnership with healthcare market specialists\, AVIA\, and will empower companies involved in Precision Medicine & Data-Driven Healthcare to increase market awareness and improve understanding of health systems\, potential customers and investors in this $25 billion marketplace.
URL:https://investinangus.com/event/precision-medicine-opportunities-in-the-usa/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240612T120000
DTEND;TZID=UTC:20240613T123000
DTSTAMP:20260404T060428
CREATED:20240610T110520Z
LAST-MODIFIED:20240610T110520Z
UID:10089336-1718193600-1718281800@investinangus.com
SUMMARY:Inch Cape Supply Chain Expo
DESCRIPTION:After more than 12 years in development\, the project is assembling its Tier 1 contractors ready to start full construction. The Inch Cape team is keen to ensure UK companies are well-placed to bid for contracts with their Tier 1s and would like to welcome the local supply chain to a face-to-face event held over two days in June 2024. \nA number of the project’s Tier 1s will be exhibiting over two days and there will be opportunities to hear from them directly\, book one-to-ones and meet with others in the offshore wind supply chain. There will also be the chance to find out the latest on the project and have a tour of the port at Leith\, for those keen to see how it’s being developed. \nThis event is organised by NOF and supported by Forth & Tay Offshore Cluster (FTO). \nThe event is recommended for existing and potential suppliers to the offshore wind sector\, particularly those with a local presence or facilities. While attendees can come on either of the days\, Day One will focus on wind turbine generators and the wider project and Day Two on the electrical transmission system.
URL:https://investinangus.com/event/inch-cape-supply-chain-expo/
LOCATION:Forth Ports Leith Cruise Terminal\, Ocean Drive\, Edinburgh\, EH6 6JJ
CATEGORIES:Networking,Offshore Wind
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240612T093000
DTEND;TZID=UTC:20240612T103000
DTSTAMP:20260404T060428
CREATED:20240429T101323Z
LAST-MODIFIED:20240429T101338Z
UID:10089190-1718184600-1718188200@investinangus.com
SUMMARY:Essential Leadership - Taster & Information Session
DESCRIPTION:Are you a new business leader\, someone who aims to move to a leadership role in the next two to three years\, or the leader of a business that’s in the early stages of growth? \nIf so\, the Essential Leadership programme could be for you. \nYou can join our taster session\, which will give an overview of the programme. This will help yo ensure it’s the right leadership development programme for you. You’ll also get the opportunity to ask the team questions about the programme. \nWhats involved in the programme?\n\nPre-programme onboarding – diagnostics (including 360) will be undertaken with each participant prior to the structured learning sessions. During the feedback session the diagnostic results will be discussed\, and you’ll identify and agree on actions to take forward.\nFive half-day workshops – this programme of workshops is delivered over approximately three months. These facilitated sessions are where the like-minded individuals come together to learn\, and to share issues and solutions. You will support\, challenge\, and inspire each other.\nFour hours of coaching – with a dedicated qualified coach to further develop you as a leader. The focus can be on business or personal development.\nA half-day forward action planning session – you’ll review what you have learned\, track your progress to date and plan the next steps\, with the support of your sponsor.\n\nHow much does the full programme cost?\nThere is a cost to the programme\, which has been significantly subsidised by Scottish Enterprise – cost payable per delegate is £700 plus VAT.
URL:https://investinangus.com/event/essential-leadership-taster-information-session-2/
CATEGORIES:Business Planning,Skills & Training
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240611T100000
DTEND;TZID=UTC:20240611T110000
DTSTAMP:20260404T060428
CREATED:20240507T101641Z
LAST-MODIFIED:20240507T101641Z
UID:10089215-1718100000-1718103600@investinangus.com
SUMMARY:Growth Leadership - Taster Session
DESCRIPTION:Are you a leader of a business with planned growth aspirations\, a leader looking to build on previous leadership development over the next two to three years\, or the leader of a business that’s in the early stages of growth? \nIf so\, the Growth Leadership programme could be for you. You can join our taster session to get an overview of the programme. This will help you ensure it’s the right leadership development programme for you. \nYou’ll also get the opportunity to ask the team questions about the programme. Growth Leadership is aimed at leaders whose businesses have planned growth aspiration\, as well as experienced leaders wishing to build on previous leadership development participation.
URL:https://investinangus.com/event/growth-leadership-taster-session-2/
CATEGORIES:Business Planning,Skills & Training
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240611T090000
DTEND;TZID=UTC:20240611T120000
DTSTAMP:20260404T060428
CREATED:20240507T102059Z
LAST-MODIFIED:20240507T102059Z
UID:10089217-1718096400-1718107200@investinangus.com
SUMMARY:Understanding Process Improvement Training
DESCRIPTION:Join our Scottish Manufacturing Advisory Service (SMAS) on 11 June 2024\, from 9:30am to 12:00 noon\, for a free Lean Breakfast Workshop at W-Zero-1 collaboration space at ETZ\, Aberdeen\, which will provide you with the tools to support you through the Fit 4 Offshore Renewables (F4OR) programme’s Process Excellence requirements. \nThe series is designed to help you develop your own continuous improvement strategies\, to apply process improvements\, improve workplace organisation and much more. Each workshop will also begin and end with a 30-minute networking opportunity. \nWorkshop two – Understanding Process Improvement Training \nThe second session in our series will focus on supporting your business with process improvements. You will learn: \n\nThe flow of departments within a company\nThe importance of gathering data to prioritise improvement actions\nPractical tips and tools to identify waste and how to challenge it\n\nOur event is open to all manufacturers and producers – large\, small and sector wide – who wish to improve business efficiency and begin their F4OR accreditation. It’s aimed at business leaders and managers who are looking to introduce a culture of change within the business and who wish to engage the workforce to look for opportunities to do things better and deliver process improvements that can benefit your business.
URL:https://investinangus.com/event/understanding-process-improvement-training/
LOCATION:ETZ Ltd\, 53 Blenheim Place\, Aberdeen\, AB25 2DY
CATEGORIES:Business Planning,Manufacturing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240610T100000
DTEND;TZID=UTC:20240610T120000
DTSTAMP:20260404T060428
CREATED:20240415T105514Z
LAST-MODIFIED:20240415T105514Z
UID:10089017-1718013600-1718020800@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses-2/
CATEGORIES:Digital Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240607T140000
DTEND;TZID=UTC:20240607T160000
DTSTAMP:20260404T060428
CREATED:20240429T100014Z
LAST-MODIFIED:20240429T100014Z
UID:10089164-1717768800-1717776000@investinangus.com
SUMMARY:Bookkeeping essentials
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/bookkeeping-essentials-3/
CATEGORIES:Business Start-up,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240606T180000
DTEND;TZID=UTC:20240606T200000
DTSTAMP:20260404T060428
CREATED:20240429T095925Z
LAST-MODIFIED:20240429T095925Z
UID:10089162-1717696800-1717704000@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, we are here to support you and help you decide if this is the right path for you. \nWe will cover: \n\nPersonal finance\nPlanning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-42/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240606T133000
DTEND;TZID=UTC:20240606T153000
DTSTAMP:20260404T060428
CREATED:20240429T095751Z
LAST-MODIFIED:20240429T095751Z
UID:10089160-1717680600-1717687800@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-25/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240606T100000
DTEND;TZID=UTC:20240606T120000
DTSTAMP:20260404T060428
CREATED:20240415T105427Z
LAST-MODIFIED:20240415T105427Z
UID:10089015-1717668000-1717675200@investinangus.com
SUMMARY:Photography for digital marketing
DESCRIPTION:During this webinar you will: \n\nDiscover the basic ‘dos and don’ts’ of taking your own pictures\, editing them and uploading them onto digital platforms\nSee some real-life examples of posts that demonstrate good\, bad and indifferent use for businesses
URL:https://investinangus.com/event/photography-for-digital-marketing/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240605T163000
DTEND;TZID=UTC:20240605T173000
DTSTAMP:20260404T060428
CREATED:20240520T121517Z
LAST-MODIFIED:20240520T121517Z
UID:10089266-1717605000-1717608600@investinangus.com
SUMMARY:Writing for social media
DESCRIPTION:Engaging copy can help you say more with less when posting on your social media channels. \nIf you manage a social media channel for your business and you’re looking at ways to sharpen your copy\, join this session on writing for social media. Learn ways to develop a written tone of voice and tips for creating copy for limited space online. \nIn this session you will learn: \n\nhow to define your brand across your social media channels\ntips for writing for social media and responding to customer comments\ntools you can use for content marketing\n\nThis session is run using YouTube and is 60 minutes long. The course assumes no prior knowledge or experience so there is no pre-reading necessary. There will be the opportunity to ask questions during the session.
URL:https://investinangus.com/event/writing-for-social-media-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240605T140000
DTEND;TZID=UTC:20240605T160000
DTSTAMP:20260404T060428
CREATED:20240415T105338Z
LAST-MODIFIED:20240415T105338Z
UID:10089013-1717596000-1717603200@investinangus.com
SUMMARY:An introduction to business websites
DESCRIPTION:This webinar will take you through all the steps required to design\, build and host a business website. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content\nCreating your brand’s visual identity online\, your site’s blueprint and how you can structure your site map\nWhat’s involved in registering your domain\, maintaining your site content\, and options for hosting it\n\nThis webinar will also offer guidance on when and how to outsource your website development\, covering topics such as choosing a suitable content management system\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240605T123000
DTEND;TZID=UTC:20240605T133000
DTSTAMP:20260404T060428
CREATED:20240520T120446Z
LAST-MODIFIED:20240520T120446Z
UID:10089257-1717590600-1717594200@investinangus.com
SUMMARY:Industry Decarbonisation Opportunities in France: Dunkirk at the forefront of industry decarbonation
DESCRIPTION:Ahead of the scoping mission to be organised by Scottish Development International\, Neccus cluster and partners in September 2024 in Dunkirk\, this webinar will present France’s flagship industry decarbonation projects and opportunities of collaboration for the Scottish supply chain\, with a focus on Dunkirk\, home of one of Europe’s most ambitious industry decarbonisation projects. \nThis session represents an opportunity to better understand France’s flagship projects and potential collaboration opportunities with presentations from key players including Arcelor Mittal\, H2V\,  Air Liquide and Dunkerque LNG\, aiming at meeting with key industry decarbonisation players in Dunkirk and identify collaboration opportunities.
URL:https://investinangus.com/event/industry-decarbonisation-opportunities-in-france-dunkirk-at-the-forefront-of-industry-decarbonation/
CATEGORIES:Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240604T160000
DTEND;TZID=UTC:20240604T180000
DTSTAMP:20260404T060428
CREATED:20240422T160237Z
LAST-MODIFIED:20240422T160237Z
UID:10089124-1717516800-1717524000@investinangus.com
SUMMARY:The Basics of Starting a Business
DESCRIPTION:This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan\, start building a set of SMART Goals\, give thought to business skills development and provide a clear path for steps to launch your business. \nYou will also learn about the key considerations when starting a business and what steps you will need to take from legal\, financial and strategic standpoints. \nBy the end of the webinar\, you will have the information required to start building an action plan and be confident about understanding the next steps.
URL:https://investinangus.com/event/the-basics-of-starting-a-business-10/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240604T140000
DTEND;TZID=UTC:20240604T170000
DTSTAMP:20260404T060428
CREATED:20240520T121627Z
LAST-MODIFIED:20240520T121627Z
UID:10089268-1717509600-1717520400@investinangus.com
SUMMARY:Website development for your small business
DESCRIPTION:This webinar is suitable for business owners who are thinking about getting a website\, or those who have just started to put one together. \nDivided over three sessions\, it will look at the principles and practices of developing a website for your business. \nTopics covered include: \n\naudience demographics\nwebsite domains\nwebsite structure\nkeywords\nGDPR\nanalytics\nwebsite building\nGoogle Ads\n\nThe breaks provided have been designed to coincide with a change in the webinar’s focus area within the subject of website development. You can attend all three sections using the same link\, or choose the parts that suit your needs.
URL:https://investinangus.com/event/website-development-for-your-small-business-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240604T100000
DTEND;TZID=UTC:20240604T120000
DTSTAMP:20260404T060428
CREATED:20240415T105243Z
LAST-MODIFIED:20240415T105243Z
UID:10089011-1717495200-1717502400@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240603T140000
DTEND;TZID=UTC:20240603T160000
DTSTAMP:20260404T060428
CREATED:20240415T105149Z
LAST-MODIFIED:20240415T105149Z
UID:10089009-1717423200-1717430400@investinangus.com
SUMMARY:Social media essentials: LinkedIn
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. \nDuring this webinar\, you will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand
URL:https://investinangus.com/event/social-media-essentials-linkedin/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240531T110000
DTEND;TZID=UTC:20240531T120000
DTSTAMP:20260404T060428
CREATED:20240415T111930Z
LAST-MODIFIED:20240415T111930Z
UID:10089044-1717153200-1717156800@investinangus.com
SUMMARY:Create videos with YouTube
DESCRIPTION:With 2 billion users logging in every month\, YouTube provides an exciting way of increasing your brand’s exposure through video. \nThis session will cover: \n\nhow to understand your brand and target audience’s behaviours\nhow to write\, storyboard and film engaging videos\nhow to market your content to users and measure your success\n\nYou will also learn: \n\nhow to identify your niche\ntop tips for creating engaging content\nways to increase your video’s discoverability\n\nThis session is run using YouTube and is 60 minutes long. The course assumes no prior knowledge or experience so there is no pre-reading necessary. There will be the opportunity to ask questions during the session.
URL:https://investinangus.com/event/create-videos-with-youtube/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240530T100000
DTEND;TZID=UTC:20240530T120000
DTSTAMP:20260404T060428
CREATED:20240422T160151Z
LAST-MODIFIED:20240422T160151Z
UID:10089122-1717063200-1717070400@investinangus.com
SUMMARY:Business Finance Viability
DESCRIPTION:Led by experienced advisers\, this webinar takes the fear out of finances\, providing practical tools and guidance to help you confidently manage your business’s budgeting and forecasting. You’ll learn how to identify the hidden costs of running your business\, including the cost of hiring staff\, maintaining stock levels\, and other crucial expenses. \nThrough a series of engaging exercises\, you’ll gain a deeper understanding of your business’s financial viability\, helping you make informed decisions about its future growth and success. Whether you’re a new entrepreneur or have been in business for a couple of years\, this webinar is tailored to your needs\, providing you with the knowledge and skills to take your business to the next level. \nDon’t let financial worries hold you back from realizing your business’s full potential. Sign up for the Business Finance Viability webinar today and discover how to confidently manage your business’s financial health!
URL:https://investinangus.com/event/business-finance-viability-13/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240530T100000
DTEND;TZID=UTC:20240530T120000
DTSTAMP:20260404T060429
CREATED:20240415T105008Z
LAST-MODIFIED:20240415T105008Z
UID:10089007-1717063200-1717070400@investinangus.com
SUMMARY:Creating an effective email marketing strategy
DESCRIPTION:Customers buy from businesses that they know\, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. \nMost businesses send monthly newsletters to stay in touch with their audience\, but your results will improve with a structured plan and the best practices that will be explored in this webinar. \nWhether you’re new to email marketing or you’re looking to optimise your email strategy\, this webinar enable you to: \n\nAdopt email marketing into your wider marketing strategy and gain insight into your target audience\nUnderstand the key stages of an effective marketing strategy\nSegment your audiences and to target and position your offering to them effectively\nCreate a value-driven and customer-focussed content for email marketing whilst measuring and testing it’s effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nOptimise the different components of a successful email campaign\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications and use best practices for escaping the spam folder
URL:https://investinangus.com/event/creating-an-effective-email-marketing-strategy/
CATEGORIES:Digital Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240529T150000
DTEND;TZID=UTC:20240529T170000
DTSTAMP:20260404T060429
CREATED:20240429T095517Z
LAST-MODIFIED:20240429T095517Z
UID:10089158-1716994800-1717002000@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-2/
CATEGORIES:Digital Marketing,Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240529T150000
DTEND;TZID=UTC:20240529T160000
DTSTAMP:20260404T060429
CREATED:20240311T104110Z
LAST-MODIFIED:20240311T104110Z
UID:10088853-1716994800-1716998400@investinangus.com
SUMMARY:Cyber security for your small business
DESCRIPTION:Around 83% of small and medium-sized businesses are not financially prepared to recover from a cyber attack –  which could mean going out of business. \nThis event aims to introduce start-ups and new businesses to the risks they face and provide top tips on how to avoid some common threats\, protect their organisation and enable them to win new business and gain stakeholder support. \nYour host Jim Wright will introduce security\, how it can benefit businesses and allow them to seize opportunities while minimising risk. Jim will also discuss common frameworks and fundamental principles that business leaders should know from the start of their business venture. \nBy the end of this webinar\, attendees will: \n\nunderstand security risks\nunderstand the benefits of security\nhave an awareness of threat actors\nhave an awareness of threat vectors\nhave an awareness of the services that can be offered to support start-ups\nunderstand the regulatory environment in which they work\nunderstand the common frameworks relating to security\n\nJim Wright is the founder and principal consultant of Principle Defence\, a Hertfordshire-based security and data protection consultancy and training provider. Jim has over 17 years of experience in security having served in the British Army before moving into the private sector.
URL:https://investinangus.com/event/cyber-security-for-your-small-business-3/
CATEGORIES:Business Planning,Business Start-up
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240529T140000
DTEND;TZID=UTC:20240529T150000
DTSTAMP:20260404T060429
CREATED:20240520T120313Z
LAST-MODIFIED:20240520T120313Z
UID:10089255-1716991200-1716994800@investinangus.com
SUMMARY:USA Offshore Wind Market Update - May 2024
DESCRIPTION:Join us to hear an update on the current state of play in the US offshore wind market. \nLearn more about upcoming projects\, proposed longer term developments and SDI’s future event calendar.
URL:https://investinangus.com/event/usa-offshore-wind-market-update-may-2024/
CATEGORIES:Energy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240529T100000
DTEND;TZID=UTC:20240529T120000
DTSTAMP:20260404T060429
CREATED:20240415T104914Z
LAST-MODIFIED:20240415T104914Z
UID:10089005-1716976800-1716984000@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook/
CATEGORIES:Digital Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240528T130000
DTEND;TZID=UTC:20240528T150000
DTSTAMP:20260404T060429
CREATED:20240429T095418Z
LAST-MODIFIED:20240429T095418Z
UID:10089156-1716901200-1716908400@investinangus.com
SUMMARY:Finding\, keeping and looking after your staff
DESCRIPTION:One of the most daunting challenges a business can face is the process of hiring employees\, interviewing\, payroll\, pensions\, contracts\, remote working and more\, it is a minefield for the business owner. \nThis webinar will allow you to have the key information in your possession to take on staff and look after your team. \nWe’ll cover: \n\nFinding\, keeping and looking after your staff\nAttracting and recruiting the best people for your business\nYour obligations as employers\nHow to retain staff members\nMoving on\nDismissal\nRestructure/Redundancy\n\nWe will also look at: \n\nHow in the current climate you can manage staff and teams in a remote environment\, considering their productivity\, efficiency\, and the issues of home working\nHow you can best manage staff to ensure productivity is kept and mental health is supported\nThe impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed
URL:https://investinangus.com/event/finding-keeping-and-looking-after-your-staff/
CATEGORIES:HR,Recruitment
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