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X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250702T100000
DTEND;TZID=UTC:20250702T163000
DTSTAMP:20260402T125034
CREATED:20250612T105426Z
LAST-MODIFIED:20250612T105426Z
UID:10091369-1751450400-1751473800@investinangus.com
SUMMARY:Get Found Everywhere: Boost Your Digital Visibility in a Changing World
DESCRIPTION:Search behaviour is evolving – people now speak naturally to voice assistants and AI tools\, not just type into Google. This workshop shows you how to show up wherever your customers are searching: Google\, Bing\, AI platforms\, social media\, and voice search. \nWe’ll start with the basics\, then guide you through a clear\, practical process to boost your visibility. Each slide includes an AI prompt to tailor to your business\, saving you hours of guesswork. \nAI is transforming SEO. Learn how to use AI to: \n• Discover high-value and long-tail keywords\n• Analyse search intent and user behaviour\n• Predict emerging trends\n• Blend AI with traditional SEO techniques \nWho Should Attend \n• Business owners aiming to boost search visibility\n• Content creators seeking smarter SEO strategies\n• Anyone ready to explore AI-driven SEO \nCome Prepared (Ideally): \n• A live website\, access to your admin panel\, Google Business Profile\, Google & Microsoft accounts\, and a ChatGPT or Gemini subscription. \nDon’t have all that? No problem. You’ll learn what’s essential and how to build from where you are. \nMost important:\n• A willingness to act\, a rough idea of your offer\, and curiosity about how visible you are now\n• Bring a laptop or notebook – this is a hands-on session designed to get you taking action immediately
URL:https://investinangus.com/event/get-found-everywhere-boost-your-digital-visibility-in-a-changing-world/
LOCATION:Arbroath Football Club\, Gayfield Park\, Arbroath\, DD11 1QJ
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250702T130000
DTEND;TZID=UTC:20250702T150000
DTSTAMP:20260402T125034
CREATED:20250606T141551Z
LAST-MODIFIED:20250606T141551Z
UID:10091280-1751461200-1751468400@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-20/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250703T100000
DTEND;TZID=UTC:20250703T120000
DTSTAMP:20260402T125034
CREATED:20250606T141639Z
LAST-MODIFIED:20250606T141639Z
UID:10091282-1751536800-1751544000@investinangus.com
SUMMARY:Delivering profit to drive growth
DESCRIPTION:The course covers financial analysis\, strategic decision-making\, resource allocation\, and the role of innovation and scalability in leveraging profit for long-term success. \nWe will cover: \n\nGetting to know your financials\nControlling growth\nImproving decision making\nOpportunities\nCash is king\nControlling change\nPricing strategies for maximum profit\nMeasuring profit
URL:https://investinangus.com/event/delivering-profit-to-drive-growth-16/
CATEGORIES:Business Planning,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250703T140000
DTEND;TZID=UTC:20250703T143000
DTSTAMP:20260402T125034
CREATED:20250609T115316Z
LAST-MODIFIED:20250609T115316Z
UID:10091352-1751551200-1751553000@investinangus.com
SUMMARY:VisitScotland bitesize webinars: attracting the European visitor
DESCRIPTION:Explore the great potential from the European market. \nDiscover the main inspirations for them booking a holiday to Scotland and how understanding their booking preferences and activities while in Scotland can provide you with a competitive advantage. \nLearn how to leverage these insights to refine your marketing strategies.
URL:https://investinangus.com/event/visitscotland-bitesize-webinars-attracting-the-european-visitor/
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250703T140000
DTEND;TZID=UTC:20250703T160000
DTSTAMP:20260402T125034
CREATED:20250606T141733Z
LAST-MODIFIED:20250606T141733Z
UID:10091284-1751551200-1751558400@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses-16/
CATEGORIES:Digital Marketing,Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250704T100000
DTEND;TZID=UTC:20250704T120000
DTSTAMP:20260402T125034
CREATED:20250606T141826Z
LAST-MODIFIED:20250606T141826Z
UID:10091286-1751623200-1751630400@investinangus.com
SUMMARY:Bookkeeping essentials
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/bookkeeping-essentials-28/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250707T103000
DTEND;TZID=UTC:20250707T120000
DTSTAMP:20260402T125034
CREATED:20250701T160650Z
LAST-MODIFIED:20250701T160650Z
UID:10091504-1751884200-1751889600@investinangus.com
SUMMARY:Unlocking the power of open data for soil health
DESCRIPTION:Join one of the creators of the Soil Health Data Cube\, OpenGeoHub Foundation\, for this webinar in the AI 4 Soil Health project’s series\, exploring how AI\, open data and new research is transforming soil health monitoring and management across Europe. \nThis webinar will showcase how open\, high-resolution geospatial data is unlocking new ways to model soil systems\, predict climate change impacts\, and drive regenerative agricultural practices.
URL:https://investinangus.com/event/unlocking-the-power-of-open-data-for-soil-health/
CATEGORIES:Environment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250708T120000
DTEND;TZID=UTC:20250708T130000
DTSTAMP:20260402T125034
CREATED:20250623T094843Z
LAST-MODIFIED:20250623T094843Z
UID:10091464-1751976000-1751979600@investinangus.com
SUMMARY:Going for Green: Accrediting Your Agritourism Sustainability Story
DESCRIPTION:Join Scotland’s Agritourism Monitor Farms Programme to to welcome Diane Knight\, Client Services Director\, from Green Tourism\, a world-leading sustainability certification for the travel\, tourism\, and hospitality industries. \nGreen Tourism helps businesses embed responsible and environmentally friendly practices that not only reduce impact but also enhance visitor appeal. \nIn this session\, Diane will share how agritourism businesses can work towards Green Tourism accreditation\, tell an authentic sustainability story\, and turn their green credentials into a competitive advantage.
URL:https://investinangus.com/event/going-for-green-accrediting-your-agritourism-sustainability-story/
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250708T140000
DTEND;TZID=UTC:20250708T160000
DTSTAMP:20260402T125034
CREATED:20250606T141906Z
LAST-MODIFIED:20250606T141906Z
UID:10091288-1751983200-1751990400@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, we are here to support you and help you decide if this is the right path for you. \nWe will cover: \n\nPersonal finance\nPlanning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-66/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250709T090000
DTEND;TZID=UTC:20250709T110000
DTSTAMP:20260402T125034
CREATED:20250701T160359Z
LAST-MODIFIED:20250701T160359Z
UID:10091500-1752051600-1752058800@investinangus.com
SUMMARY:Roots of Resilience – Enhancing Biodiversity through Agroecology
DESCRIPTION:This is the second in a series of four virtual roadshows\, designed to take the findings of Agroecology-TRANSECT and disseminate broadly what they mean in practice. \nAgroecology-TRANSECT is a Horizon Europe project exploring how nature-friendly farming is evolving across 11 countries in Europe and beyond\, and how these practices can accelerate positive change for people\, animals and the environment. \nRoots of Resilience – Enhancing Biodiversity through Agroecology presents findings from partners and innovation hubs across Europe through presentations and visual storytelling\, highlighting how biodiversity underpins resilient agroecological systems. \n\nHow has EU Agriculture Policy affected biodiversity so far?\nWhat does the research tell us about the impact of agroecological farming practices on biodiversity?\nThe Multi Criteria Analysis tool (MCA) – particularly looking at how it can analyse Biodiversity Indicators\nUpdates from Innovation Hubs\n\n 
URL:https://investinangus.com/event/roots-of-resilience-enhancing-biodiversity-through-agroecology/
CATEGORIES:Environment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250709T100000
DTEND;TZID=UTC:20250709T120000
DTSTAMP:20260402T125034
CREATED:20250606T141948Z
LAST-MODIFIED:20250606T141948Z
UID:10091290-1752055200-1752062400@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-11/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250710T100000
DTEND;TZID=UTC:20250710T120000
DTSTAMP:20260402T125034
CREATED:20250606T142029Z
LAST-MODIFIED:20250606T142029Z
UID:10091292-1752141600-1752148800@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-35/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250710T140000
DTEND;TZID=UTC:20250710T160000
DTSTAMP:20260402T125034
CREATED:20250606T142202Z
LAST-MODIFIED:20250606T142202Z
UID:10091294-1752156000-1752163200@investinangus.com
SUMMARY:An introduction to business websites
DESCRIPTION:This webinar will take you through all the steps required to design\, build and host a business website. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content\nCreating your brand’s visual identity online\, your site’s blueprint and how you can structure your site map\nWhat’s involved in registering your domain\, maintaining your site content\, and options for hosting it\n\nThis webinar will also offer guidance on when and how to outsource your website development\, covering topics such as choosing a suitable content management system\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-10/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250714T140000
DTEND;TZID=UTC:20250714T150000
DTSTAMP:20260402T125034
CREATED:20250623T094346Z
LAST-MODIFIED:20250623T094346Z
UID:10091457-1752501600-1752505200@investinangus.com
SUMMARY:Space data for industry – Denmark Innovation Call Launch
DESCRIPTION:What’s it about? \nThis challenge offers 100% grant funding up to £30\,000 for Scottish-based companies developing innovative solutions using satellite data. The goal? To explore and prove the feasibility of space-data-driven services that can benefit Danish customers — especially in the Financial Services sector. \nWho should attend? \n\nScottish tech companies with expertise in space data\, software\, or product development.\nDanish organisations interested in partnering on innovative data-driven solutions.\nAnyone keen to explore cross-border innovation and commercialisation opportunities.\n\nKey Dates \n\nWebinar Date: 14th of July 2025\nApplication Window: 20th June – 22nd August 2025\nProject Duration: Up to 3 months\, ending by 31st January 2026\n\nWhy join? \n\nLearn how to access up to £30\,000 in funding\nUnderstand eligibility and application criteria\nConnect with potential partners from Denmark and Scotland\nGet insights into how space data can drive innovation in Financial Services and beyond
URL:https://investinangus.com/event/space-data-for-industry-denmark-innovation-call-launch/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250715T100000
DTEND;TZID=UTC:20250715T120000
DTSTAMP:20260402T125034
CREATED:20250609T100453Z
LAST-MODIFIED:20250609T100507Z
UID:10091304-1752573600-1752580800@investinangus.com
SUMMARY:Creating an effective email marketing strategy
DESCRIPTION:Customers buy from businesses that they know\, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. Most businesses send monthly newsletters to stay in touch with their audience\, but your results will improve with a structured plan and the best practices that will be explored in this webinar. Whether you’re new to email marketing or you’re looking to optimise your email strategy\, this webinar enable you to: \n\nAdopt email marketing into your wider marketing strategy and gain insight into your target audience\nUnderstand the key stages of an effective marketing strategy\nSegment your audiences and to target and position your offering to them effectively\nCreate a value-driven and customer-focussed content for email marketing whilst measuring and testing it’s effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nOptimise the different components of a successful email campaign\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications and use best practices for escaping the spam folder
URL:https://investinangus.com/event/creating-an-effective-email-marketing-strategy-13/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250717T100000
DTEND;TZID=UTC:20250717T120000
DTSTAMP:20260402T125034
CREATED:20250609T101450Z
LAST-MODIFIED:20250609T101450Z
UID:10091307-1752746400-1752753600@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-35/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250717T100000
DTEND;TZID=UTC:20250717T160000
DTSTAMP:20260402T125034
CREATED:20250414T141550Z
LAST-MODIFIED:20250414T141550Z
UID:10090993-1752746400-1752768000@investinangus.com
SUMMARY:Launching a Wedding Venue: Lessons Learned & Planning Ahead
DESCRIPTION:Kinclune Estate has recently opened its new wedding venue – hear from Aylwin Pillai as she shares insights from the journey so far\, lessons learned along the way\, and plans for the future.
URL:https://investinangus.com/event/launching-a-wedding-venue-lessons-learned-planning-ahead/
LOCATION:Kinclune Estate\, Kirkton of Kingoldrum\, Forfar\, DD8 5HX
CATEGORIES:Business Planning,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250717T120000
DTEND;TZID=UTC:20250717T130000
DTSTAMP:20260402T125034
CREATED:20250512T084629Z
LAST-MODIFIED:20250512T084629Z
UID:10091188-1752753600-1752757200@investinangus.com
SUMMARY:InspireHER: How to rewire your brain for success
DESCRIPTION:Your thoughts shape your actions and your outcomes. But many of us are running on old mental patterns that fuel self-doubt\, fear\, and hesitation. The good news is you can change this using new information from modern neuroscience and psychological research. \nThis science-backed session will show you: \n\nHow your brain works (and how it holds you back)\nHow to change your patterns with deliberate action\nPractical ways to practice rewiring\nHow to create a personal strategy for success.\n\nYou’ll leave with simple tools to train your brain to work for you\, not against you\, as you grow and develop your business.
URL:https://investinangus.com/event/inspireher-how-to-rewire-your-brain-for-success/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250717T130000
DTEND;TZID=UTC:20250717T150000
DTSTAMP:20260402T125034
CREATED:20250609T101535Z
LAST-MODIFIED:20250609T101535Z
UID:10091309-1752757200-1752764400@investinangus.com
SUMMARY:Young person’s guide to starting a business
DESCRIPTION:This webinar will provide you with information\, direction and support on a range of topics\, including: \n\nPlanning (before you start\, & once you are up and running)\n\n\nThe personal benefits of working for yourself\n\n\nHow to make sure your idea is viable and sustainable\n\n\nHow to research your market and market your business\n\n\nHow to identify who your customers are\n\n\nStaffing\n\n\nFunding\n\n\nHow to register and set up – sole trader or a limited company
URL:https://investinangus.com/event/young-persons-guide-to-starting-a-business-5/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250717T140000
DTEND;TZID=UTC:20250717T143000
DTSTAMP:20260402T125034
CREATED:20250609T115430Z
LAST-MODIFIED:20250609T115430Z
UID:10091355-1752760800-1752762600@investinangus.com
SUMMARY:VisitScotland bitesize webinars: attracting the North American visitor
DESCRIPTION:Unlock the potential of the North American market by understanding the unique characteristics and preferences of these visitors. \nThis webinar will explore how to reach them through various channels\, and the role of distribution partners. \nGain insights into booking behaviours and learn how to tailor your product to meet their expectations.
URL:https://investinangus.com/event/visitscotland-bitesize-webinars-attracting-the-north-american-visitor/
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250718T100000
DTEND;TZID=UTC:20250718T120000
DTSTAMP:20260402T125034
CREATED:20250609T101612Z
LAST-MODIFIED:20250609T101612Z
UID:10091311-1752832800-1752840000@investinangus.com
SUMMARY:How to write funding applications
DESCRIPTION:When submitting applications for funding\, you need to ensure that the applications are written in such a way that improves your chances of being successful. \nThere are numerous funders out there and each will have their unique way they wish you to apply\, however\, in this webinar we’ll explore some key steps you can take to improve your chances of a successful application\, including: \n\nClarifying your need\n\n\nDemonstrating your needs\n\n\nUnderstanding your funder\n\n\nHow to speak their language\n\n\nGetting the basics right\n\n\nOvercoming the common mistakes\n\n\nAnswering the questions asked
URL:https://investinangus.com/event/how-to-write-funding-applications-6/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250722T120000
DTEND;TZID=UTC:20250722T130000
DTSTAMP:20260402T125034
CREATED:20250709T144214Z
LAST-MODIFIED:20250709T144214Z
UID:10091537-1753185600-1753189200@investinangus.com
SUMMARY:Engaging with Travel Trade: Developing your Product Sheet
DESCRIPTION:Do you want to connect with Travel Trade opportunities and need some support ensuring the information you provide is as effective as possible? \nIn this webinar of the Agritourism Monitor Farm programme\, you will be guided by the experts to create a practical sales tool to help you connect with the travel trade. Cassie McEwan from Visit Scotland will guide you step-by-step through building a simple\, two-page product sheet that clearly showcases your agritourism experience. \nYou will learn what travel trade buyers are really looking for\, how to structure your content\, and what to include to make your business stand out. By the end\, you’ll have a flexible template you can adapt and use—perfect for getting trade-show ready and making a great first impression.
URL:https://investinangus.com/event/engaging-with-travel-trade-developing-your-product-sheet/
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250722T140000
DTEND;TZID=UTC:20250722T160000
DTSTAMP:20260402T125034
CREATED:20250609T101656Z
LAST-MODIFIED:20250609T101656Z
UID:10091313-1753192800-1753200000@investinangus.com
SUMMARY:Video production for digital marketing
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise\nGet to know the various digital platforms that can be utilised to view and share video content\nSee what editing apps are available and how to add music and subtitles
URL:https://investinangus.com/event/video-production-for-digital-marketing-10/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250723T100000
DTEND;TZID=UTC:20250723T120000
DTSTAMP:20260402T125034
CREATED:20250609T101744Z
LAST-MODIFIED:20250609T101744Z
UID:10091315-1753264800-1753272000@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-41/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250724T100000
DTEND;TZID=UTC:20250724T120000
DTSTAMP:20260402T125034
CREATED:20250609T101831Z
LAST-MODIFIED:20250609T101831Z
UID:10091318-1753351200-1753358400@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook-15/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250724T140000
DTEND;TZID=UTC:20250724T160000
DTSTAMP:20260402T125034
CREATED:20250609T101917Z
LAST-MODIFIED:20250609T101917Z
UID:10091320-1753365600-1753372800@investinangus.com
SUMMARY:Social media essentials: Instagram
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools\nBest practice profiles\, and some strategies to help your business stand out from the crowd\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels
URL:https://investinangus.com/event/social-media-essentials-instagram-15/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250725T100000
DTEND;TZID=UTC:20250725T120000
DTSTAMP:20260402T125034
CREATED:20250609T102010Z
LAST-MODIFIED:20250609T102010Z
UID:10091322-1753437600-1753444800@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-19/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250725T103000
DTEND;TZID=UTC:20250725T120000
DTSTAMP:20260402T125034
CREATED:20250701T160537Z
LAST-MODIFIED:20250701T160537Z
UID:10091502-1753439400-1753444800@investinangus.com
SUMMARY:Making the case for soil health monitoring
DESCRIPTION:Part of the “Envisioning the future of soil health monitoring” series for AI4SoilHealth\, hosted by Soil Association. \nWhy does soil health monitoring matter? What are some of the latest tools scientists are developing to make it easier? And what ambitions do policy makers have for monitoring frameworks of the future? Sign up to this free webinar to join leading experts to discuss these topics and learn more about the future of soil science. \nThe webinar will bring together the perspectives of farmers\, policy makers and scientists on soil monitoring practices\, and ground key concepts in the current EU farming and land use landscape. The panel will discuss the value of soil monitoring from three vital perspectives: on-the-ground practice\, scientific research\, and policy development.
URL:https://investinangus.com/event/making-the-case-for-soil-health-monitoring/
CATEGORIES:Environment
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250726T100000
DTEND;TZID=UTC:20250726T120000
DTSTAMP:20260402T125034
CREATED:20250609T102048Z
LAST-MODIFIED:20250609T102048Z
UID:10091324-1753524000-1753531200@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, we are here to support you and help you decide if this is the right path for you. \nWe will cover: \n\nPersonal finance\nPlanning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-67/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250728T100000
DTEND;TZID=UTC:20250728T120000
DTSTAMP:20260402T125034
CREATED:20250609T102128Z
LAST-MODIFIED:20250609T102128Z
UID:10091326-1753696800-1753704000@investinangus.com
SUMMARY:Bookkeeping essentials
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/bookkeeping-essentials-29/
CATEGORIES:Finance
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END:VCALENDAR