BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Invest in Angus - ECPv6.15.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20230101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20240916T130000
DTEND;TZID=UTC:20240916T160000
DTSTAMP:20260403T220221
CREATED:20240812T095350Z
LAST-MODIFIED:20240812T095350Z
UID:10089748-1726491600-1726502400@investinangus.com
SUMMARY:Business Support – Drop In Sessions
DESCRIPTION:The Business Gateway team will be at Monifieth Library to offer expert advice and support for all your business questions. \nDrop in and speak to us\, or use the book now button and a member of the team will be in touch to book an appointment. \nWhether you’re just starting out or looking to grow business\, our advisers are here for you every step of the way.
URL:https://investinangus.com/event/business-support-drop-in-sessions-2/
LOCATION:Monifieth Library\, 48 High Street\, Monifieth\, DD5 4AE
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240916T100000
DTEND;TZID=UTC:20240916T120000
DTSTAMP:20260403T220221
CREATED:20240708T092333Z
LAST-MODIFIED:20240708T092333Z
UID:10089606-1726480800-1726488000@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding customers and competitors)\nDeveloping your brand and tone of voice\nPlanning your content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-8/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240912T180000
DTEND;TZID=UTC:20240912T200000
DTSTAMP:20260403T220221
CREATED:20240708T092247Z
LAST-MODIFIED:20240902T124525Z
UID:10089604-1726164000-1726171200@investinangus.com
SUMMARY:Kickstart your Marketing
DESCRIPTION:The workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
URL:https://investinangus.com/event/kickstart-your-marketing-14/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240912T140000
DTEND;TZID=UTC:20240912T160000
DTSTAMP:20260403T220221
CREATED:20240708T092150Z
LAST-MODIFIED:20240708T092150Z
UID:10089602-1726149600-1726156800@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-25/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240912T100000
DTEND;TZID=UTC:20240912T120000
DTSTAMP:20260403T220221
CREATED:20240617T095725Z
LAST-MODIFIED:20240617T095725Z
UID:10089486-1726135200-1726142400@investinangus.com
SUMMARY:Selling Your Business Masterclass
DESCRIPTION:Have you considered a succession plan for your business? It’s never too early to start thinking about your options. Employee ownership is quickly becoming the preferred exit route for business owners. \nAimed at business owners who are considering an exit from their company\, this session will give attendees the opportunity to hear from school\, dancewear and club uniform suppliers\, Smiths of Greenock. Speakers from the company will explain considerations they undertook when choosing employee ownership and how things have worked out as a result. \nRalph Leishman from 4-consulting will also talk through all ownership succession options before focussing on employee ownership and how to ensure the employee buyout is a smooth process.
URL:https://investinangus.com/event/selling-your-business-masterclass-5/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240912T093000
DTEND;TZID=UTC:20240912T113000
DTSTAMP:20260403T220221
CREATED:20240812T105612Z
LAST-MODIFIED:20240812T105612Z
UID:10089782-1726133400-1726140600@investinangus.com
SUMMARY:Climate springboard
DESCRIPTION:Climate Springboard is a free online workshop programme available to any Scottish small and medium enterprise. Learn about the net zero landscape for Scottish businesses including upcoming regulation and supply chain requirements. Hear insights into business support and funding opportunities and learn simple low-cost actions to reduce your carbon emissions easily. \nThe three fortnightly workshops consist of: \n\nan overview of the Scottish net zero landscape\nthe tools to calculate a carbon footprint and develop a strategy in-house\nsimple step guidance to take action\nthe opportunity to meet and learn from like-minded businesses\n\nFocused on simplifying an overwhelming challenge\, Climate Springboard was created from a unique partnership between the Royal Bank of Scotland and the University of Edinburgh. It is delivered online by The Edinburgh Climate Change Institute. \nThis is the first of three workshops. The second and third sessions will take place on 26 September and 10 October 2024.
URL:https://investinangus.com/event/climate-springboard/
CATEGORIES:Business Planning,Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240912T090000
DTEND;TZID=UTC:20240912T180000
DTSTAMP:20260403T220221
CREATED:20240812T104438Z
LAST-MODIFIED:20240812T104438Z
UID:10089768-1726131600-1726164000@investinangus.com
SUMMARY:Global Insights: Consumer Industries Exporters
DESCRIPTION:Join our free event\, where new and experienced exporters can network with their peers and meet trade advisors and market specialists. \nWhether you’re a new or experienced exporter\, this is a fantastic opportunity to: \n\nMeet and network with food\, drink and consumer lifestyle specialists from Europe\, the Middle East\, North America and Asia and learn about current international market opportunities.\nMeet trade advisors based in Scotland who can discuss the support that’s available to help your company develop and grow your international exports.\nBook one-to-one meetings with our in-market specialists.\nMeet with a range of support teams from EFRS\, GlobalScot\, IOE and Knowledge Bank who can support you with your international development.
URL:https://investinangus.com/event/global-insights-consumer-industries-exporters/
LOCATION:Doubletree by Hilton Edinburgh Airport\, 100 Eastfield Road\, Ingliston\, EH28 8LL
CATEGORIES:Exporting,International Trade
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240911T180000
DTEND;TZID=UTC:20240911T200000
DTSTAMP:20260403T220221
CREATED:20240708T092105Z
LAST-MODIFIED:20240708T092105Z
UID:10089600-1726077600-1726084800@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, we are here to support you and help you decide if this is the right path for you. \nWe will cover: \n\nPersonal finance\nPlanning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-48/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240911T160000
DTEND;TZID=UTC:20240911T180000
DTSTAMP:20260403T220221
CREATED:20240812T094933Z
LAST-MODIFIED:20240812T094933Z
UID:10089743-1726070400-1726077600@investinangus.com
SUMMARY:Ready\, Steady\, Grow: How to Expand Your Business
DESCRIPTION:Ready to accelerate your business growth but unsure where to begin? \nLook no further than our Ready Steady Grow workshop focused on accelerating business growth. Led by experienced business advisers\, this session is designed to help you identify your growth potential and create a roadmap for success. \nThrough collaborative discussions with like-minded businesses\, you’ll gain new insights\, tools and knowledge to help support your growth plans. You’ll also walk away with a network of fellow business owners to connect with for ongoing support. \nDon’t miss this opportunity to take your business to new heights!
URL:https://investinangus.com/event/ready-steady-grow-how-to-expand-your-business-17/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240911T133000
DTEND;TZID=UTC:20240911T173000
DTSTAMP:20260403T220221
CREATED:20240813T145750Z
LAST-MODIFIED:20240829T154820Z
UID:10089816-1726061400-1726075800@investinangus.com
SUMMARY:Positioning Your Business to Win
DESCRIPTION:The exclusive “Positioning Your Business to Win” workshop series continues on 11th September at Montrose Port Authority in collaboration with Angus Council. \nThis 1/2 day workshop is aimed at helping businesses position themselves in the market to increase their visibility and to make them feel more comfortable when engaging with customers. \nDuring the 1/2 day workshop you will discover strategies to:\n▪️Identify and target your ideal customers\n▪️Analyse why your customers buy from you\n▪️Understand what it is your customers want \nPlus over lunch\, network with fellow business owners to expand your network. \nWorkshop Details:\nLocation: Montrose Port\nCost: £50 per person (includes lunch)\nTime: 1:30 pm \nLimited spaces available. Reserve your spot now! \nFor enquiries and reservations\, please contact peterwaggott@verticalmotives.com
URL:https://investinangus.com/event/positioning-your-business-to-win/
LOCATION:Montrose Port\, South Quay\, Montrose\, DD10 9SL
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240911T090000
DTEND;TZID=UTC:20240911T160000
DTSTAMP:20260403T220221
CREATED:20240715T081533Z
LAST-MODIFIED:20240715T081533Z
UID:10089658-1726045200-1726070400@investinangus.com
SUMMARY:Managing People for Growth
DESCRIPTION:Our workshops cover several key areas that can help you develop the skills of your people managers. \nYou’ll learn how to: \nIdentify the skills and approaches managers require to perform their roles successfully both now and in the future. \nImplement fair and progressive work practices through an understanding of key drivers that can develop new ways of working (for example\, the fair work framework\, productivity and benefits of employee engagement). \nUnderstand the importance of effectively maximising and improving existing staff skills\, while identifying the style and attributes of an effective manager.
URL:https://investinangus.com/event/managing-people-for-growth/
CATEGORIES:Business Planning,HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240911T090000
DTEND;TZID=UTC:20240911T120000
DTSTAMP:20260403T220221
CREATED:20240507T102521Z
LAST-MODIFIED:20240507T102521Z
UID:10089226-1726045200-1726056000@investinangus.com
SUMMARY:Developing Standard Work Methods
DESCRIPTION:Join our Scottish Manufacturing Advisory Service (SMAS) on 11 September 2024\, from 9:30am to 12:00 noon\, for a free Lean Breakfast Workshop at W-Zero-1 collaboration space at ETZ\, Aberdeen\, which will provide you with the tools to support you through the Fit 4 Offshore Renewables (F4OR) programme’s Process Excellence requirements. \nThe series is designed to help you develop your own continuous improvement strategies\, to apply process improvements\, improve workplace organisation and much more. Each workshop will also begin and end with a 30-minute networking opportunity. \nWorkshop five – Developing Standard Work Methods \nOur fifth session of the series will focus on supporting your business with standard operating procedures. You will learn: \n\nHow to develop a standard working approach\nSolutions to potential challenges when implementing standard working practices\nPractical tips and tools to rollout Standard Work\n\nOur event is open to all manufacturers and producers – large\, small and sector wide – who wish to improve business efficiency and begin their F4OR accreditation. It’s aimed at business leaders and managers who are looking to introduce a culture of change within the business and who wish to engage the workforce to look for opportunities to do things better and deliver process improvements that can benefit your business.
URL:https://investinangus.com/event/developing-standard-work-methods/
LOCATION:ETZ Ltd\, 53 Blenheim Place\, Aberdeen\, AB25 2DY
CATEGORIES:Business Planning,Manufacturing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240910T093000
DTEND;TZID=UTC:20240910T173000
DTSTAMP:20260403T220221
CREATED:20240826T125325Z
LAST-MODIFIED:20240826T125325Z
UID:10089869-1725960600-1725989400@investinangus.com
SUMMARY:Global Insights: Consumer Industries Exporters
DESCRIPTION:Come visit Scottish Enterprise in-person at UHI Inverness as we host an unmissable exporting event. \nWhether you’re a new or experienced exporter\, this is a fantastic opportunity to: \n\nMeet and network with food\, drink and consumer lifestyle specialists from Europe\, the Middle East\, North America and Asia and learn about current international market opportunities.\nMeet trade advisors based in Scotland who can discuss the support that’s available to help your company develop and grow your international exports.\nBook one-to-one meetings with our in-market specialists.\nMeet with a range of support teams from Highlands & Islands Enterprise\, Scottish Enterprise\, EFRS\, GlobalScot\, IOE and Knowledge Bank\, who can support you with your international development.\n\nCapital Investment Plenary Session: \nCapital Investment is a key factor within productivity that can influence exporting. The aim of the session is to raise awareness across Scottish companies about the support that SE has relating to capital investment\, with speakers including SDI trade\, Financial Readiness and SMAS. Each team will give a brief presentation regarding the support they can provide and case studies. \nIOE Plenary Session: \nThe aim of IOE Session is to help give insights and information on following topics: \n\nElectronic Trade Act and impact of\,\nEurope post Brexit looking at Horizon what’s coming next\,\nFree Trade Agreements upcoming legal/legislation pertaining to food and drink.\nIoE support will be available throughout the day for any 1-2-1 questions you may have
URL:https://investinangus.com/event/global-insights-consumer-industries-exporters-2/
LOCATION:SRUC Rural and Veterinary Innovation Centre\, 9 Inverness Campus\, Inverness\, IV2 5NA
CATEGORIES:Exporting,International Trade
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240909T130000
DTEND;TZID=UTC:20240909T160000
DTSTAMP:20260403T220221
CREATED:20240812T121510Z
LAST-MODIFIED:20240812T121510Z
UID:10089788-1725886800-1725897600@investinangus.com
SUMMARY:Cashflow Management Skills Webinar
DESCRIPTION:Who is this bootcamp for? \nThis bootcamp has been designed for small business owners\, in order to help them with their short-term cash preservation and cashflow\, as well as helping to prepare your business for the future. \nOverview: \nYou’ll learn about managing your short-term cashflow and preparing your business for the future\, with effective cashflow forecasting and planning to put your business in the best position possible.
URL:https://investinangus.com/event/cashflow-management-skills-webinar-2/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240909T130000
DTEND;TZID=UTC:20240909T160000
DTSTAMP:20260403T220221
CREATED:20240812T095115Z
LAST-MODIFIED:20240812T095115Z
UID:10089745-1725886800-1725897600@investinangus.com
SUMMARY:Business Support – Drop In Sessions
DESCRIPTION:The Business Gateway team will be at Brechin Library to offer expert advice and support for all your business questions. \nDrop in and speak to us\, or use the book now button and a member of the team will be in touch to book an appointment. \nWhether you’re just starting out or looking to grow business\, our advisers are here for you every step of the way.
URL:https://investinangus.com/event/business-support-drop-in-sessions/
LOCATION:Brechin Library\, 10 St. Ninians Square\, Brechin\, DD9 7AD
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240905T140000
DTEND;TZID=UTC:20240905T160000
DTSTAMP:20260403T220221
CREATED:20240708T091952Z
LAST-MODIFIED:20240708T091952Z
UID:10089598-1725544800-1725552000@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-25/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240905T123000
DTEND;TZID=UTC:20240905T150000
DTSTAMP:20260403T220221
CREATED:20240821T101427Z
LAST-MODIFIED:20240821T101427Z
UID:10089845-1725539400-1725548400@investinangus.com
SUMMARY:Tayside Adaptation Partnership Vision and Priorities Event: Existing Initiatives
DESCRIPTION:The climate in Tayside is changing\, and the region is experiencing warmer\, wetter weather\, increased storminess\, and higher sea levels\, all of which is set to continue even if we achieved net zero tomorrow. We need to adapt to these changes to allow us to become more resilient and ensure Tayside can continue to flourish. \nAdaptation Scotland are supporting partners in Tayside to develop a new\, Regional Adaptation Partnership to address climate risks. \nAt this early stage\, we want to involve people and organisations across the region in defining a shared vision and priorities for the new partnership. Four sector specific events have been designed to provide opportunities for different groups to have a say in what the partnership could be\, what it could do and how it could work. \nAimed at existing climate-related projects and initiatives\, this workshop will explore how a regional adaptation partnership can advance adaptation in Tayside\, using these three key questions: \n1. How would you describe current work on adaptation in Tayside? What works well and what are the challenges? \n2. What do you hope to see in Tayside in 2050\, as the result of good adaptation action? \n3.How can the regional partnership help move Tayside from the current situation to the future we want to see in 2050? \nThe event will run from 12:30pm – 3pm with registration and a free lunch available from 12:15pm.Space is limited\, so we ask you to register no more than 2 people per organisation or group.
URL:https://investinangus.com/event/tayside-adaptation-partnership-vision-and-priorities-event-existing-initiatives/
LOCATION:Dundee West Church\, 130/32 Perth Road\, Dundee\, DD1 4JW
CATEGORIES:Environment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240905T100000
DTEND;TZID=UTC:20240905T120000
DTSTAMP:20260403T220221
CREATED:20240812T094835Z
LAST-MODIFIED:20240812T094835Z
UID:10089741-1725530400-1725537600@investinangus.com
SUMMARY:Finding your Funding
DESCRIPTION:“Finding Your Funding” is an insightful event that connects businesses of all ages and sectors with a variety of funding partners. The event offers a comprehensive overview of the funding landscape in Angus\, allowing attendees to engage with representatives from numerous funding organisations. \nA key highlight is the introduction of the newly launched Angus Council “SME Start & Grow Business Grants\,” which provides financial assistance to small and medium-sized enterprises. \nThe event includes presentations from our partners\, followed by a general Q&A session. Attendees will gain a clear understanding of the funding landscape and receive practical advice to help achieve their goals.
URL:https://investinangus.com/event/finding-your-funding/
LOCATION:Arbroath Football Club\, Gayfield Park\, Arbroath\, DD11 1QJ
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240904T140000
DTEND;TZID=UTC:20240904T160000
DTSTAMP:20260403T220221
CREATED:20240708T091912Z
LAST-MODIFIED:20240708T091912Z
UID:10089596-1725458400-1725465600@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-17/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240904T130000
DTEND;TZID=UTC:20240904T160000
DTSTAMP:20260403T220221
CREATED:20240812T122404Z
LAST-MODIFIED:20240812T122404Z
UID:10089800-1725454800-1725465600@investinangus.com
SUMMARY:Marketing for your business - Skills Webinar
DESCRIPTION:This bootcamp has been designed as a beginner’s guide for businesses\, focused on the subject of marketing. \nWithout proper marketing your business cannot have a lasting impact. This bootcamp will help you to identify\, profile and gain a deeper understanding of your target audiences\, how to conduct market research and build a marketing plan. It will also explain brand development and positioning – choosing your price points.
URL:https://investinangus.com/event/marketing-for-your-business-skills-webinar-2/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240904T100000
DTEND;TZID=UTC:20240904T120000
DTSTAMP:20260403T220221
CREATED:20240708T091831Z
LAST-MODIFIED:20240708T091831Z
UID:10089594-1725444000-1725451200@investinangus.com
SUMMARY:Bookkeeping essentials
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/bookkeeping-essentials-9/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240903T180000
DTEND;TZID=UTC:20240903T200000
DTSTAMP:20260403T220221
CREATED:20240708T091749Z
LAST-MODIFIED:20240708T091749Z
UID:10089592-1725386400-1725393600@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses-5/
CATEGORIES:Digital Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240903T180000
DTEND;TZID=UTC:20240903T200000
DTSTAMP:20260403T220221
CREATED:20240708T091638Z
LAST-MODIFIED:20240902T124308Z
UID:10089590-1725386400-1725393600@investinangus.com
SUMMARY:The Basics of Starting a Business
DESCRIPTION:This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan\, start building a set of SMART Goals\, give thought to business skills development and provide a clear path for steps to launch your business. \nYou will also learn about the key considerations when starting a business and what steps you will need to take from legal\, financial and strategic standpoints. \nBy the end of the webinar\, you will have the information required to start building an action plan and be confident about understanding the next steps.
URL:https://investinangus.com/event/the-basics-of-starting-a-business-13/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240903T143000
DTEND;TZID=UTC:20240903T153000
DTSTAMP:20260403T220221
CREATED:20240826T125815Z
LAST-MODIFIED:20240826T125815Z
UID:10089872-1725373800-1725377400@investinangus.com
SUMMARY:Climate action for tourism businesses
DESCRIPTION:We are delighted to invite you to an engaging and informative webinar focused on supporting tourism and hospitality businesses to take climate action. Working with VisitScotland\, Green Tourism and Green Key this session is tailored for tourism businesses and event organizers who are committed to sustainability and eager to make a positive environmental impact. \nThis event is open to businesses from across the tourism and event supply chain including; hotels\, venues\, production companies\, food and beverage suppliers\, transportation\, activity providers\, attractions\, tour operators\, cruise agencies\, travel agents\, DMCs and/or PCOs. \nEvent Details: \nDate: 3 September\nTime: 14:30 to 15:20\nLocation: Webinar – Teams link will be sent to all those registered on Friday 30 August \nWebinar Agenda: \n2.30pm – Welcome from Glasgow Life \n2.35pm – VisitScotland\, Tiomoid Foley: Resources and support available for your businesses. \n2.50pm – Green Key\, Jamie Ormiston: An overview of the accreditation process and benefits. \n3.00pm – Green Tourism\, Scott MacLean: An overview of the accreditation process and benefits. \n3.10pm – Q & A \n3.20pm – Finish \nJoin us for this essential webinar and discover how your business can lead the way in climate action within the tourism and events sector. Gain valuable insights\, access to innovative tools\, and connect with like-minded professionals dedicated to sustainability. \nRSVP: Please confirm your attendance by Tuesday 27 August by emailing anne-marie.gray@glasgowlife.org.uk \nWe look forward to your participation in this crucial conversation on sustainable tourism.
URL:https://investinangus.com/event/climate-action-for-tourism-businesses/
CATEGORIES:Sustainable/Circular Economy,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240903T140000
DTEND;TZID=UTC:20240903T170000
DTSTAMP:20260403T220221
CREATED:20240821T123505Z
LAST-MODIFIED:20240821T123505Z
UID:10089853-1725372000-1725382800@investinangus.com
SUMMARY:Scotland's Tay Country - Travel Trade Strategy Development Workshop
DESCRIPTION:Are you a business in Scotland’s Tay Country that already engages with the travel trade or has recently undergone travel trade training? We have the pleasure of inviting you to our in-person Travel Trade follow-up session designed for you. This event will help enhance your travel trade strategy and support you in growing sales from international markets. \nEvent Details: \n\nDate: Tuesday 3rd September\nTime: 14.00 – 17.00hrs\nLocation: The Black Watch Castle & Museum\, Perth\nDuration: 3 hours\nRefreshments Provided\n\nWorkshop Overview: \nSESSION 1 \nWelcome and Update – Jemma Reid\, Travel Trade Sales Representative\, Scotland’s Tay Country: Start the event with an insightful update on the latest developments and opportunities in Scotland’s Tay Country. \nInsights and Trends Update: Learn about the latest trends and insights from key markets\, and understand what operators and their clients are currently looking for. \n\nVisitScotland – Lynette McLennan\nExpedia – Kim Kjaerside & Nicola Cunningham\n\nMini Breakout Sessions: Participate in focused breakout sessions to: \nDiscuss challenges and opportunities in driving more enquiries to your business and the region and identify key hurdles and explore collaborative solutions \nNetworking Break: Enjoy refreshments while connecting with fellow businesses\, enabling new partnerships\, and exchanging ideas. \nSESSION 2 \nFeedback Review: Share key learnings\, top tips and successes \nCase Studies: Learn from two successful case studies showcasing their journey and achievements in the travel trade and giving you top tips and recommendations. Heather McArthur\, Scone Palace & Louise Nicoll\, Newton Farm \nPanel Discussion: Engage with a panel of experienced operators during a Q&A session to address challenges and uncover opportunities for growth in travel trade enquiries. \n\nSarah Muir – Abbey Tours\nFiona Matthews – ASA\nJacqui Curley – Best of Scotland\nHeather McArthur – Scone Palace\nLouise Nicoll – Newton Farm\n\nSummary of Support: \nVisitScotland – Lynette McLennan: Discover the support their teams and channels can provide\, and learn about opportunities to present and engage with tour operators. \nUKInbound- Karen Jacques: Hear what the national membership organisation can do for your business. \nTay Country – Jemma Reid: Explore tools to support your business including newsletters\, presentations and trade show representation. \nWhy Attend? \n\nGain valuable updates on the travel trade landscape\nCollaborate with peers to overcome common challenges\nLearn from successful case studies and industry experts\nExpand your network within the travel trade community\nTop tip takeaways\nTogether we can put Scotland’s Tay Country firmly on the map for tour operators and DMCs.
URL:https://investinangus.com/event/scotlands-tay-country-travel-trade-strategy-development-workshop/
LOCATION:The Black Watch Castle & Museum\, Perth\, PH1 5HR
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240903T100000
DTEND;TZID=UTC:20240903T120000
DTSTAMP:20260403T220221
CREATED:20240708T091555Z
LAST-MODIFIED:20240708T091555Z
UID:10089588-1725357600-1725364800@investinangus.com
SUMMARY:Creating an effective email marketing strategy
DESCRIPTION:Customers buy from businesses that they know\, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.Most businesses send monthly newsletters to stay in touch with their audience\, but your results will improve with a structured plan and the best practices that will be explored in this webinar. Whether you’re new to email marketing or you’re looking to optimise your email strategy\, this webinar enable you to: \n\nAdopt email marketing into your wider marketing strategy and gain insight into your target audience\nUnderstand the key stages of an effective marketing strategy\nSegment your audiences and to target and position your offering to them effectively\nCreate a value-driven and customer-focussed content for email marketing whilst measuring and testing it’s effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nOptimise the different components of a successful email campaign\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications and use best practices for escaping the spam folder
URL:https://investinangus.com/event/creating-an-effective-email-marketing-strategy-5/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240903T090000
DTEND;TZID=UTC:20240903T160000
DTSTAMP:20260403T220221
CREATED:20240617T095335Z
LAST-MODIFIED:20240617T095335Z
UID:10089479-1725354000-1725379200@investinangus.com
SUMMARY:Managing People for Growth - Hybrid
DESCRIPTION:Our workshops cover several key areas that can help you develop the skills of your people managers. You’ll learn how to: \n\nIdentify the skills and approaches managers require to perform their roles successfully both now and in the future\nImplement fair and progressive work practices through an understanding of key drivers that can develop new ways of working (for example\, the fair work framework\, productivity and benefits of employee engagement)\nUnderstand the importance of effectively maximising and improving existing staff skills\, while identifying the style and attributes of an effective manager\n\nAreas our workshops will focus on: \n1. The role of a manager \n2. Empowering teams and individuals \n3. Communication\, influencing and collaboration \n4. Coaching and delegation \n5. Managing individual performance \n6. Creating a culture of innovation
URL:https://investinangus.com/event/managing-people-for-growth-hybrid-3/
LOCATION:Stirling University Innovation Park\, Scion House\, Stirling\, FK9 4LA
CATEGORIES:Business Planning,HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240902T140000
DTEND;TZID=UTC:20240902T160000
DTSTAMP:20260403T220221
CREATED:20240708T091506Z
LAST-MODIFIED:20240708T091506Z
UID:10089586-1725285600-1725292800@investinangus.com
SUMMARY:How to plan and schedule your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/how-to-plan-and-schedule-your-online-content-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240902T100000
DTEND;TZID=UTC:20240902T120000
DTSTAMP:20260403T220221
CREATED:20240708T091414Z
LAST-MODIFIED:20240708T091414Z
UID:10089584-1725271200-1725278400@investinangus.com
SUMMARY:Why your business needs a blog
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine ranking\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/why-your-business-needs-a-blog-3/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240829T180000
DTEND;TZID=UTC:20240829T200000
DTSTAMP:20260403T220221
CREATED:20240812T094631Z
LAST-MODIFIED:20240812T094631Z
UID:10089739-1724954400-1724961600@investinangus.com
SUMMARY:From Vision to Reality: Understanding the Business Model Canvas
DESCRIPTION:In the session\, you will be guided through each segment of the canvas\, from identifying your key partners and resources to understanding who your customers are and the value your business will bring to them. You’ll also gain practical insights into what will cost and make money. \nThe Business Model Canvas is an effective tool at all stages of business development. It can be used as a pre-stage to writing a formal business plan\, essential for any funding applications. Whether you’re just starting out or looking to refine your existing business model\, this webinar will provide the strategies you need for success. Don’t miss this opportunity to transform your business idea into a viable\, scalable venture.
URL:https://investinangus.com/event/from-vision-to-reality-understanding-the-business-model-canvas/
CATEGORIES:Business Planning
END:VEVENT
END:VCALENDAR