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X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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TZID:UTC
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DTSTART:20240101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250718T100000
DTEND;TZID=UTC:20250718T120000
DTSTAMP:20260404T113725
CREATED:20250609T101612Z
LAST-MODIFIED:20250609T101612Z
UID:10091311-1752832800-1752840000@investinangus.com
SUMMARY:How to write funding applications
DESCRIPTION:When submitting applications for funding\, you need to ensure that the applications are written in such a way that improves your chances of being successful. \nThere are numerous funders out there and each will have their unique way they wish you to apply\, however\, in this webinar we’ll explore some key steps you can take to improve your chances of a successful application\, including: \n\nClarifying your need\n\n\nDemonstrating your needs\n\n\nUnderstanding your funder\n\n\nHow to speak their language\n\n\nGetting the basics right\n\n\nOvercoming the common mistakes\n\n\nAnswering the questions asked
URL:https://investinangus.com/event/how-to-write-funding-applications-6/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250722T120000
DTEND;TZID=UTC:20250722T130000
DTSTAMP:20260404T113725
CREATED:20250709T144214Z
LAST-MODIFIED:20250709T144214Z
UID:10091537-1753185600-1753189200@investinangus.com
SUMMARY:Engaging with Travel Trade: Developing your Product Sheet
DESCRIPTION:Do you want to connect with Travel Trade opportunities and need some support ensuring the information you provide is as effective as possible? \nIn this webinar of the Agritourism Monitor Farm programme\, you will be guided by the experts to create a practical sales tool to help you connect with the travel trade. Cassie McEwan from Visit Scotland will guide you step-by-step through building a simple\, two-page product sheet that clearly showcases your agritourism experience. \nYou will learn what travel trade buyers are really looking for\, how to structure your content\, and what to include to make your business stand out. By the end\, you’ll have a flexible template you can adapt and use—perfect for getting trade-show ready and making a great first impression.
URL:https://investinangus.com/event/engaging-with-travel-trade-developing-your-product-sheet/
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250722T140000
DTEND;TZID=UTC:20250722T160000
DTSTAMP:20260404T113725
CREATED:20250609T101656Z
LAST-MODIFIED:20250609T101656Z
UID:10091313-1753192800-1753200000@investinangus.com
SUMMARY:Video production for digital marketing
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise\nGet to know the various digital platforms that can be utilised to view and share video content\nSee what editing apps are available and how to add music and subtitles
URL:https://investinangus.com/event/video-production-for-digital-marketing-10/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250723T100000
DTEND;TZID=UTC:20250723T120000
DTSTAMP:20260404T113725
CREATED:20250609T101744Z
LAST-MODIFIED:20250609T101744Z
UID:10091315-1753264800-1753272000@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-41/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250724T100000
DTEND;TZID=UTC:20250724T120000
DTSTAMP:20260404T113725
CREATED:20250609T101831Z
LAST-MODIFIED:20250609T101831Z
UID:10091318-1753351200-1753358400@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook-15/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250724T140000
DTEND;TZID=UTC:20250724T160000
DTSTAMP:20260404T113725
CREATED:20250609T101917Z
LAST-MODIFIED:20250609T101917Z
UID:10091320-1753365600-1753372800@investinangus.com
SUMMARY:Social media essentials: Instagram
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools\nBest practice profiles\, and some strategies to help your business stand out from the crowd\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels
URL:https://investinangus.com/event/social-media-essentials-instagram-15/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250725T100000
DTEND;TZID=UTC:20250725T120000
DTSTAMP:20260404T113725
CREATED:20250609T102010Z
LAST-MODIFIED:20250609T102010Z
UID:10091322-1753437600-1753444800@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-19/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250725T103000
DTEND;TZID=UTC:20250725T120000
DTSTAMP:20260404T113725
CREATED:20250701T160537Z
LAST-MODIFIED:20250701T160537Z
UID:10091502-1753439400-1753444800@investinangus.com
SUMMARY:Making the case for soil health monitoring
DESCRIPTION:Part of the “Envisioning the future of soil health monitoring” series for AI4SoilHealth\, hosted by Soil Association. \nWhy does soil health monitoring matter? What are some of the latest tools scientists are developing to make it easier? And what ambitions do policy makers have for monitoring frameworks of the future? Sign up to this free webinar to join leading experts to discuss these topics and learn more about the future of soil science. \nThe webinar will bring together the perspectives of farmers\, policy makers and scientists on soil monitoring practices\, and ground key concepts in the current EU farming and land use landscape. The panel will discuss the value of soil monitoring from three vital perspectives: on-the-ground practice\, scientific research\, and policy development.
URL:https://investinangus.com/event/making-the-case-for-soil-health-monitoring/
CATEGORIES:Environment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250726T100000
DTEND;TZID=UTC:20250726T120000
DTSTAMP:20260404T113725
CREATED:20250609T102048Z
LAST-MODIFIED:20250609T102048Z
UID:10091324-1753524000-1753531200@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, we are here to support you and help you decide if this is the right path for you. \nWe will cover: \n\nPersonal finance\nPlanning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-67/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250728T100000
DTEND;TZID=UTC:20250728T120000
DTSTAMP:20260404T113725
CREATED:20250609T102128Z
LAST-MODIFIED:20250609T102128Z
UID:10091326-1753696800-1753704000@investinangus.com
SUMMARY:Bookkeeping essentials
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/bookkeeping-essentials-29/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250728T140000
DTEND;TZID=UTC:20250728T160000
DTSTAMP:20260404T113725
CREATED:20250609T102232Z
LAST-MODIFIED:20250609T102232Z
UID:10091328-1753711200-1753718400@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-13/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250729T100000
DTEND;TZID=UTC:20250729T120000
DTSTAMP:20260404T113725
CREATED:20250609T102314Z
LAST-MODIFIED:20250609T102314Z
UID:10091330-1753783200-1753790400@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-26/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250729T120000
DTEND;TZID=UTC:20250729T123000
DTSTAMP:20260404T113725
CREATED:20250728T143512Z
LAST-MODIFIED:20250728T143512Z
UID:10091600-1753790400-1753792200@investinangus.com
SUMMARY:Lunch and Learn: Navigating the new trade tariffs
DESCRIPTION:How do tariffs affect world trade and how can you best manage them? \nIn the Lunch and Learn\, Mike Wilson looks at the recent turbulence in world trade brought about by Trump tariffs\, their implications and how businesses can best manage their impact. \nKey takeaways from this session: \n\nUnderstand what tariffs are and what’s happened recently\nSee their impact on your business and world trade\nHow to manage tariffs and the effect of trade agreements\n\nMike is CEO and founder of the fast-growing consultancy company Go Exporting\, which specialises in working with businesses of all sizes to take advantage of the world of opportunities in international markets. \nHe has 30 years’ experience in export-import\, with a particular emphasis on entering new sectors and geographies. He has an entrepreneurial flair for identifying and assessing opportunities\, developing routes to market and generating growth and profit.
URL:https://investinangus.com/event/lunch-and-learn-navigating-the-new-trade-tariffs/
CATEGORIES:Exporting,International Trade
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250729T130000
DTEND;TZID=UTC:20250729T150000
DTSTAMP:20260404T113725
CREATED:20250728T143627Z
LAST-MODIFIED:20250728T143650Z
UID:10091603-1753794000-1753801200@investinangus.com
SUMMARY:Ready\, set\, launch: Essential digital tools to grow your new business
DESCRIPTION:In this business.connected workshop in partnership with Vodafone Business\, we’re excited to bring you a practical and empowering session designed to help you get your business off to a strong digital start. \nWhether your entrepreneurship is just beginning or you’re looking to strengthen your online presence\, this workshop will guide you through the essential digital tools and strategies needed to launch and grow a successful business in today’s connected world. \nLed by our expert speaker Nick Binza\, the session will cover everything from building your online presence to choosing the right digital tools and setting up foundational systems like websites\, payments and CRM platforms. \nYou’ll also learn the basics of digital marketing and how to automate key business functions to save time and money. Plus\, we’ll cover the critical topic of getting your cyber security right from the very beginning\, so your business stays protected as it grows. \nNick is the founder of Purpose Digital and former head of e-commerce and marketing at Mous\, where he scaled the business from £1 million to £17 million turnover in just three years. At Purpose Digital\, he helps start-ups and growing brands accelerate their e-commerce – whether that’s landing their first sale or reaching £10 million in revenue. His team recently helped Pot Gang triple their revenue to over £2 million and works with a range of D2C and B2B brands\, delivering practical\, results-driven digital growth.
URL:https://investinangus.com/event/ready-set-launch-essential-digital-tools-to-grow-your-new-business/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250730T100000
DTEND;TZID=UTC:20250730T120000
DTSTAMP:20260404T113725
CREATED:20250609T102402Z
LAST-MODIFIED:20250609T102402Z
UID:10091332-1753869600-1753876800@investinangus.com
SUMMARY:A step-by-step guide to building your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/a-step-by-step-guide-to-building-your-business-plan-21/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250730T120000
DTEND;TZID=UTC:20250730T123000
DTSTAMP:20260404T113725
CREATED:20250728T143756Z
LAST-MODIFIED:20250728T143756Z
UID:10091605-1753876800-1753878600@investinangus.com
SUMMARY:Lunch and Learn: Smarter ways to reuse your content
DESCRIPTION:In this Lunch and Learn\, Emma Goode\, founder of 24 fingers\, shares how to get maximum value from the content you already have without reinventing the wheel. \nShe explains how one blog\, video or post can be turned into multiple pieces of content that keep your marketing working harder\, for longer. \nEmma will break down practical\, simple ways to repurpose and multiply what you already do and show you how to stop wasting time creating content that only gets used once. \nKey takeaways from this session: \n\nDiscover how to stretch one piece of content into 24 valuable posts\, emails\, videos and more\nLearn a simple framework to make your marketing work harder and last longer\nPick up quick wins you can use straight away to save time and money\n\nEmma is the founder of 24 fingers\, a company that helps small businesses that are all fingers and thumbs with their online marketing. By using hands\, hearts and minds (and 30 years’ experience in the industry)\, 24 fingers helps founders grow their businesses and brand through digital marketing\, including social media\, SEO\, content marketing and lead generation.
URL:https://investinangus.com/event/lunch-and-learn-smarter-ways-to-reuse-your-content/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250730T120000
DTEND;TZID=UTC:20250730T130000
DTSTAMP:20260404T113725
CREATED:20250728T121347Z
LAST-MODIFIED:20250728T121347Z
UID:10091553-1753876800-1753880400@investinangus.com
SUMMARY:2025 Outlook – Key business trends at the halfway mark
DESCRIPTION:As we’ve reached the midpoint of 2025\, the business landscape for SMEs is evolving faster than ever. \nFrom shifting consumer behaviours to rapid tech innovation and regulatory changes\, staying ahead requires insight\, agility\, and smart strategy. \nJoin Hugh Lightbody for a dynamic panel webinar where our panellists unpack the key trends shaping the SME landscape in the second half of 2025. Whether you’re already running a small business or thinking of starting up\, this session will equip you with the information you need. \nThis session will cover: \n\nWhat trends are defining the SME space right now—and what’s coming next?\nHow can small businesses stay agile amid tech and market disruption?\nWhat practical strategies are helping SMEs stay resilient and competitive?\nHow to navigate evolving regulations without getting overwhelmed\nThe changing face of social media in 2025—what to focus on\, and what to leave behind\nWhat digital transformation really means for small businesses today\nUnlocking growth through partnerships and collaborations\n\nOur panellists are: \n\nColin Borland\, Director of Devolved Nations\, Federation of Small Businesses\nSarah Johnson\, Director\, IndigoLeap\nJordan Kay\, Head of Innovation & Growth\, Connect Three
URL:https://investinangus.com/event/2025-outlook-key-business-trends-at-the-halfway-mark/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250731T120000
DTEND;TZID=UTC:20250731T123000
DTSTAMP:20260404T113725
CREATED:20250728T143908Z
LAST-MODIFIED:20250728T143908Z
UID:10091607-1753963200-1753965000@investinangus.com
SUMMARY:Lunch and Learn: How to stop underselling yourself
DESCRIPTION:Ever find yourself fumbling when someone asks: “So\, what do you do?” Or giving a vague answer like: “I work in marketing” or “I’m a coach” and instantly regretting it? \nIn this Lunch and Learn\, Lauren Mucklow\, strategic growth consultant\, business coach and founder of What She Said\, helps service-based business owners stop underselling their expertise and start communicating their value with clarity and confidence. \nIn this session\, Lauren shares a simple framework\, relatable examples and practical tools to help you define and articulate your unique offering\, without any dry marketing jargon or complicated theory. \nKey takeaways from this session: \n\nHow to create a clear\, confident positioning statement for your business\nThe common pitfalls that make your message forgettable and how to avoid them\nWhy getting specific helps you win better-fit clients and charge what you’re worth\n\nLauren is a business growth coach and strategist with a passion and natural flair for ideation\, pitching and problem-solving.
URL:https://investinangus.com/event/lunch-and-learn-how-to-stop-underselling-yourself/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250731T140000
DTEND;TZID=UTC:20250731T160000
DTSTAMP:20260404T113725
CREATED:20250609T102450Z
LAST-MODIFIED:20250609T102450Z
UID:10091334-1753970400-1753977600@investinangus.com
SUMMARY:Why your business needs a blog
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine ranking\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/why-your-business-needs-a-blog-7/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250731T150000
DTEND;TZID=UTC:20250731T160000
DTSTAMP:20260404T113725
CREATED:20250728T143131Z
LAST-MODIFIED:20250728T143131Z
UID:10091595-1753974000-1753977600@investinangus.com
SUMMARY:Making Room for Sustainability in Hospitality and Tourism
DESCRIPTION:Join us to explore how data is transforming environmental sustainability in the hospitality and tourism sector. \nThe panel will examine how data is being used to monitor and improve material and water use\, reduce waste\, meet emissions goals and mitigate biodiversity impact. \nAs sustainability reporting requirements grow more complex\, we will also hear how data can drive compliance\, unlock efficiencies\, and support long-term environmental goals.
URL:https://investinangus.com/event/making-room-for-sustainability-in-hospitality-and-tourism/
CATEGORIES:Sustainable/Circular Economy,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250801T120000
DTEND;TZID=UTC:20250801T123000
DTSTAMP:20260404T113725
CREATED:20250728T144029Z
LAST-MODIFIED:20250728T144029Z
UID:10091609-1754049600-1754051400@investinangus.com
SUMMARY:Lunch and Learn: Choosing the right marketing activity for your business
DESCRIPTION:Are you overwhelmed by all the marketing options out there – social media\, email campaigns\, events\, sponsorships\, SEO\, ads? \nAre you unsure where to invest your time and budget? In this 30-minute webinar\, Lissa McPhillips cuts through the noise and helps you identify which marketing activities are right for your business\, based on your goals\, audience and resources. You’ll walk away with a practical framework to make confident\, strategic marketing decisions. \nKey takeaways from this session: \n\nClarity on how to match marketing activities with your specific business goals and customer journey\nA simple framework to evaluate which marketing channels are worth your time\, effort and budget\nConfidence to focus on fewer\, more effective activities without getting distracted by trends or pressure to do it all\n\nWith over 25 years of strategic marketing experience\, Lissa is a dynamic force in driving business growth and success. She has previously held senior marketing positions with several Fortune 500 companies\, including CIT\, Dell and JP Morgan Merchant Services\, where she served as VP of marketing for Europe.
URL:https://investinangus.com/event/lunch-and-learn-choosing-the-right-marketing-activity-for-your-business/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250804T120000
DTEND;TZID=UTC:20250804T123000
DTSTAMP:20260404T113725
CREATED:20250728T144133Z
LAST-MODIFIED:20250728T144133Z
UID:10091611-1754308800-1754310600@investinangus.com
SUMMARY:Lunch and Learn: What makes a good (or bad) small business strategy
DESCRIPTION:Strategy tends to confuse businesses not because it’s complicated\, but because it’s often misunderstood\, misapplied or miscommunicated. \nThis session\, led by Melissa Wusaty\, clarifies what strategy is (and what it isn’t)\, explores the difference between good and bad strategies and introduces the essential components every business\, regardless of size\, needs to begin building one with confidence. \nKey takeaways from this session: \n\nWhat strategy is (and isn’t)\nWhat makes a good strategy\nHow to start building a strategy for your business\n\nOver the past two decades\, Melissa has navigated change for businesses and organisations\, sought or imposed. Whether building on strengths or forging a new direction\, she is often tasked to explore and evaluate possibilities to transform a challenge into an opportunity.
URL:https://investinangus.com/event/lunch-and-learn-what-makes-a-good-or-bad-small-business-strategy/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250805T100000
DTEND;TZID=UTC:20250805T120000
DTSTAMP:20260404T113725
CREATED:20250623T090046Z
LAST-MODIFIED:20250623T090046Z
UID:10091404-1754388000-1754395200@investinangus.com
SUMMARY:An introduction to business strategy
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/an-introduction-to-business-strategy-16/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250805T120000
DTEND;TZID=UTC:20250805T123000
DTSTAMP:20260404T113725
CREATED:20250728T144255Z
LAST-MODIFIED:20250728T144255Z
UID:10091613-1754395200-1754397000@investinangus.com
SUMMARY:Lunch and Learn: What makes a business unforgettable
DESCRIPTION:What makes a business unforgettable? It’s not your offer. It’s not your price. It’s not your marketing funnel. \nIt’s how you make people feel. \nIn this Lunch and Learn\, brand messaging expert and certified ‘unreasonable hospitality coach’ Alex Kakavelakis will show solopreneurs\, small businesses and their teams how to apply the moments-that-matter approach\, a practical way to turn everyday client interactions into loyalty-building\, word-of-mouth-generating experiences. \nThis session is perfect for small businesses looking to improve client retention\, founders tired of constantly chasing new leads and anyone trying to stand out in a sea of AI-generated sameness. \nKey takeaways from this session: \n\nWhy retention is your most powerful growth strategy\nHow small\, thoughtful gestures can transform your customer experience\nThe difference between service and hospitality\, and why it matters more than ever\nA simple\, repeatable framework for creating moments that matter in your business\n\nAlex helps founders and teams find the words that make people listen. As a certified StoryBrand guide and ‘unreasonable hospitality coach’\, Alex helps you clarify your message\, focus your marketing budget and build a strategy that turns customers into loyal fans\, through workshops\, masterminds or FCMO services.
URL:https://investinangus.com/event/lunch-and-learn-what-makes-a-business-unforgettable/
CATEGORIES:Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250805T130000
DTEND;TZID=UTC:20250805T150000
DTSTAMP:20260404T113725
CREATED:20250728T144454Z
LAST-MODIFIED:20250728T144454Z
UID:10091615-1754398800-1754406000@investinangus.com
SUMMARY:Using AI tools to create content for your business
DESCRIPTION:In this business.connected workshop in partnership with Vodafone Business\, we’ll explore how to harness the power of AI to create smarter\, more strategic content – without compromising on authenticity. \nWhether you’re a solo entrepreneur\, a small business owner or part of a growing team\, this session will give you the tools to confidently integrate AI into your content strategy while staying true to your brand voice and values. \nLed by Kristian Downer\, an expert in digital content and AI applications\, the workshop will cover how to use AI tools to generate blogs\, video scripts and social media posts efficiently – plus how to make sure your content feels human and trustworthy. \nYou’ll also learn how to repurpose one idea into a wealth of content across different platforms\, and how to use AI-powered analytics to track what’s working\, what’s not and where to optimise. \nKristian has over 11 years of experience in digital marketing and specialises in helping business owners and marketing managers cut through the complexity to achieve consistent\, profitable growth. From sole traders to large corporates\, he’s delivered proven strategies and high-performing campaigns that drive real results. \nNow\, as a national trainer for Google Digital Garage through Enterprise Nation\, he’s equipping businesses across the UK with the skills to navigate the evolving digital landscape – including the opportunities and challenges of AI in marketing.
URL:https://investinangus.com/event/using-ai-tools-to-create-content-for-your-business/
CATEGORIES:Technology
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250805T140000
DTEND;TZID=UTC:20250805T160000
DTSTAMP:20260404T113725
CREATED:20250623T090140Z
LAST-MODIFIED:20250623T090140Z
UID:10091406-1754402400-1754409600@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding customers and competitors)\nDeveloping your brand and tone of voice\nPlanning your content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-41/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250806T100000
DTEND;TZID=UTC:20250806T120000
DTSTAMP:20260404T113726
CREATED:20250623T090249Z
LAST-MODIFIED:20250623T090249Z
UID:10091409-1754474400-1754481600@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-21/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250806T120000
DTEND;TZID=UTC:20250806T123000
DTSTAMP:20260404T113726
CREATED:20250728T144558Z
LAST-MODIFIED:20250728T144558Z
UID:10091617-1754481600-1754483400@investinangus.com
SUMMARY:Lunch and Learn: Practical AI tips to help your career or small business
DESCRIPTION:AI is everywhere\, but where do you start if you’re a small business owner\, side hustler or simply someone curious about how these tools can help in your everyday work? \nIn this accessible and hands-on session\, Polly Dhaliwal will cut through the noise to share practical ways you can start using AI tools like ChatGPT\, Notion AI and more\, even if you’re not technical. Whether you’re looking to save time\, boost productivity or simply understand what’s possible\, this session is for you. \nKey takeaways from this session: \n\nHow AI is changing how we work and what that means for you\nSmart ways to use AI for everyday tasks like planning\, writing and research\nTime-saving tools and tips anyone can use – no tech background needed\nHow to approach AI ethically and stay ahead of the curve\n\nAs chief operating officer at Enterprise Nation\, Polly leads efforts to support over one million small businesses every year. With experience in product development\, operations and growing communities\, she’s passionate about simplifying journeys for businesses and supporting entrepreneurs to thrive in a competitive landscape.
URL:https://investinangus.com/event/lunch-and-learn-practical-ai-tips-to-help-your-career-or-small-business/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250806T120000
DTEND;TZID=UTC:20250806T130000
DTSTAMP:20260404T113726
CREATED:20250728T144706Z
LAST-MODIFIED:20250728T144706Z
UID:10091619-1754481600-1754485200@investinangus.com
SUMMARY:Growth bites: Get started with CRM
DESCRIPTION:Are you looking to better manage your relationships\, boost productivity and drive more effective outreach for your business or charity? \nJoin us for an insightful and practical webinar that will introduce you to the power of customer relationship management (CRM) systems! \nThis webinar is perfect for anyone looking to move beyond spreadsheets and into a more organised and efficient way of managing their contacts and interactions. \nWe’ll show you how a CRM can transform the way you operate\, helping you build stronger relationships and achieve your goals.
URL:https://investinangus.com/event/growth-bites-get-started-with-crm/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250806T140000
DTEND;TZID=UTC:20250806T160000
DTSTAMP:20260404T113726
CREATED:20250623T090333Z
LAST-MODIFIED:20250623T090333Z
UID:10091411-1754488800-1754496000@investinangus.com
SUMMARY:Social media essentials: LinkedIn
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. \nDuring this webinar\, you will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand
URL:https://investinangus.com/event/social-media-essentials-linkedin-12/
CATEGORIES:Digital Marketing
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