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X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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TZID:UTC
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TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20210101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20221206T120000
DTEND;TZID=UTC:20221206T140000
DTSTAMP:20260403T183404
CREATED:20221128T103701Z
LAST-MODIFIED:20221128T103701Z
UID:10085945-1670328000-1670335200@investinangus.com
SUMMARY:How to protect and manage your intellectual property
DESCRIPTION:You have invested time\, energy\, and money into your project\, however\, have you protected the innovation? \nFollowing this webinar\, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. \nTopics covered include: \n\nWhat are intellectual assets (IA)?\nWhat is intellectual property (IP)?\nHow to use IP (in the real world)\nWhere to get more insight and information\n\nParticipants will leave with: \n\nAn understanding that all businesses create IA/IP\nA framework of knowledge about IP\nA little more knowledge about the diverse types of IP\nAn insight into how to identify\, protect and exploit IP/IA\nContext of why IP/IA matters\nLinks to useful learning resources
URL:https://investinangus.com/event/how-to-protect-and-manage-your-intellectual-property-6/
CATEGORIES:Business Planning,Legislation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221206T100000
DTEND;TZID=UTC:20221206T120000
DTSTAMP:20260403T183404
CREATED:20221121T102447Z
LAST-MODIFIED:20221121T102447Z
UID:10085894-1670320800-1670328000@investinangus.com
SUMMARY:Pinterest for business
DESCRIPTION:A commonly used tool for those researching products and services for personal life (clothing ideas\, holidays inspiration\, cooking alternatives!)\, but how can it benefit your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. \nDuring this webinar we’ll help you better understand: \n\nWho is using Pinterest and what are they looking for?\nHow to setup your business profile\nKey features to use within Pinterest\nMeasuring success and engagement
URL:https://investinangus.com/event/pinterest-for-business-22/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221206T093000
DTEND;TZID=UTC:20221206T130000
DTSTAMP:20260403T183404
CREATED:20221123T172832Z
LAST-MODIFIED:20221123T172832Z
UID:10085915-1670319000-1670331600@investinangus.com
SUMMARY:Developing Your International digital/eCommerce strategy
DESCRIPTION:This webinar will cover the following areas: \n\nGlobal E-Commerce Market Overview\nInternational E-Commerce Growth Dynamics\nKey Digital Strategy Considerations\, including – Audience Insight; Digital Marketing; Trading Platforms; Warehousing & Fulfilment; Customer Support; User Experience & Conversion; Payment Processing; Delivery\n\nAs a result of attending this webinar you will obtain a clearer understanding of the key strategy components of a successful international e-commerce business.
URL:https://investinangus.com/event/developing-your-international-digital-ecommerce-strategy-2/
CATEGORIES:Digital Marketing,International Trade
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221206T090000
DTEND;TZID=UTC:20221207T170000
DTSTAMP:20260403T183404
CREATED:20221007T141736Z
LAST-MODIFIED:20221007T141736Z
UID:10085654-1670317200-1670432400@investinangus.com
SUMMARY:Scottish Agritourism Conference 2022
DESCRIPTION:The Scottish Agritourism annual conference is for anyone keen to help grow our sector to its full potential. \nWhether you are an agritourism business owner\, or a farmer or crofter considering agritourism; part of our vital supply chain or an economic development professional keen to support the sector\, this will be the largest gathering of the agritourism sector in Scotland and everyone is welcome. \nThe event will include three main speaker sessions covering: \n\nSustainability of the Family Farm & Croft – focusing on agritourism as a way of ensuring that future generations can live and work on farm.\nCreating an agritourism destination – a look at farms that have created multi-aspects to their agritourism offering\, increasing opportunities for visitors to spend money.\nPutting Meat on to Agritourism Menus – 50% of agritourism farms in Scotland are to offer food & drink by 2030 as part of the national agritourism strategy. We know that there is high demand from consumers to buy meat direct and a great deal of interest from farmers in selling meat direct to consumers. This session will explore the challenges and opportunities that exist around this. A particular focus will be on access to processing facilities and margins.\n\nAs well as these sessions\, Cabinet Secretary for Rural Affairs and the Islands\, Mairi Gougeon\, will update on Scotland’s Agritourism Strategy; Vikki Millar\, Visit Scotland Marketing Director\, will share data showing the impact of Scottish tourism on the agritourism sector and there will be an update on the overall activity of Scottish Agritourism during the previous 12 months.  \nThroughout the programme you can expect: \n\nInspirational industry speakers and stories\nBreak out sessions by region and agritourism type\nSupplier exhibition\nSuperb networking opportunities\, including a drinks reception and evening dinner
URL:https://investinangus.com/event/scottish-agritourism-conference-2022/
LOCATION:Perth Concert Hall\, Mill Street\, Perth\, PH1 5HZ
CATEGORIES:Food & Drink,Networking,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221205T143000
DTEND;TZID=UTC:20221205T153000
DTSTAMP:20260403T183404
CREATED:20221123T173153Z
LAST-MODIFIED:20221123T173153Z
UID:10085919-1670250600-1670254200@investinangus.com
SUMMARY:Skilled Worker Route: How employers can sponsor international talent
DESCRIPTION:Join us for an update on the Skilled Worker Route: how employers can sponsor international talent. With most EU and non-EU citizens now subject to the UK immigration system\, we invite you to join us as we discuss how the Skilled Worker route can help you to access overseas talent. As a Scottish based SME\, TalentScotland can support your business in a number of ways. \nThis webinar is presented by Brodies LLP\, TalentScotland’s immigration specialists – you’ll have the opportunity to ask questions you may have.
URL:https://investinangus.com/event/skilled-worker-route-how-employers-can-sponsor-international-talent-2/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221205T140000
DTEND;TZID=UTC:20221205T160000
DTSTAMP:20260403T183404
CREATED:20221121T102354Z
LAST-MODIFIED:20221121T102354Z
UID:10085892-1670248800-1670256000@investinangus.com
SUMMARY:Facebook for business
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy.\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact.\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are.\nUnderstand the power of Facebook advertising\, and other selling options available to you.\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services.\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity.
URL:https://investinangus.com/event/facebook-for-business-24/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221205T130000
DTEND;TZID=UTC:20221205T150000
DTSTAMP:20260403T183404
CREATED:20221128T103609Z
LAST-MODIFIED:20221128T103609Z
UID:10085943-1670245200-1670252400@investinangus.com
SUMMARY:The business benefits of running a sustainable business
DESCRIPTION:It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits. \nWe will look at: \nUnderstanding the problem\nWhat is sustainability and why it is important\nInnovation\nProfiting from being a green business\nEmbracing a purpose beyond profit\nThe sustainability triple bottom line\nDeveloping your own green charter\nExamples of those practicing this way of growth with remarkable success\nTop tips for going green
URL:https://investinangus.com/event/the-business-benefits-of-running-a-sustainable-business-6/
CATEGORIES:Business Planning,Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221205T100000
DTEND;TZID=UTC:20221205T120000
DTSTAMP:20260403T183404
CREATED:20221121T102307Z
LAST-MODIFIED:20221121T102307Z
UID:10085890-1670234400-1670241600@investinangus.com
SUMMARY:Protect your business and data from hackers
DESCRIPTION:Join us to look at why it’s important for all businesses to give their online security thought and consideration. We will take you through some simple steps to minimise the risks\, and we will also direct you to available support to help you and your business. \nDuring the session will cover: \n\nCyber security and why it matters for businesses\nSteps to take to protect yourself including backups\, malware protection\, mobile devices\, VPNs\, firewalls\, passwords and more secure authentication to help avoid scams and fraud\nSimple ways to protect your website and social media from attack\nBasic good practice\, to prepare and understand what to do if the worst happens
URL:https://investinangus.com/event/protect-your-business-and-data-from-hackers-22/
CATEGORIES:Data Protection,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221202T130000
DTEND;TZID=UTC:20221202T150000
DTSTAMP:20260403T183404
CREATED:20221121T102214Z
LAST-MODIFIED:20221121T102214Z
UID:10085888-1669986000-1669993200@investinangus.com
SUMMARY:Producing engaging online content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nThis session will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/producing-engaging-online-content-20/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221202T090000
DTEND;TZID=UTC:20221202T110000
DTSTAMP:20260403T183404
CREATED:20221128T103505Z
LAST-MODIFIED:20221128T103505Z
UID:10085941-1669971600-1669978800@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-7/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221201T180000
DTEND;TZID=UTC:20221201T200000
DTSTAMP:20260403T183404
CREATED:20221128T103414Z
LAST-MODIFIED:20221128T103414Z
UID:10085939-1669917600-1669924800@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. \nWe will cover: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-6/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221201T180000
DTEND;TZID=UTC:20221201T200000
DTSTAMP:20260403T183404
CREATED:20221121T102125Z
LAST-MODIFIED:20221121T102125Z
UID:10085886-1669917600-1669924800@investinangus.com
SUMMARY:TikTok and Instagram Reels for business
DESCRIPTION:You might view TikTok as a stream of dance trends and lip-synching videos\, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video.\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business.\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts).\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms.\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms.
URL:https://investinangus.com/event/tiktok-and-instagram-reels-for-business-6/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221201T180000
DTEND;TZID=UTC:20221201T200000
DTSTAMP:20260403T183404
CREATED:20220912T103535Z
LAST-MODIFIED:20220912T103535Z
UID:10085447-1669917600-1669924800@investinangus.com
SUMMARY:An Introduction to Self-Employment and Starting your own Business
DESCRIPTION:The workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information\, advice and guidance. \nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.  \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/an-introduction-to-self-employment-and-starting-your-own-business-8/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221201T140000
DTEND;TZID=UTC:20221201T160000
DTSTAMP:20260403T183404
CREATED:20221121T102031Z
LAST-MODIFIED:20221121T102031Z
UID:10085884-1669903200-1669910400@investinangus.com
SUMMARY:Webinars\, live streams\, and video conferences: Running a business remotely
DESCRIPTION:There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar\, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through: \n\nWhat webinars\, live streams and video conferences are and what is right for your business\nCase studies and examples of how they are used\nAn overview of the tools and platforms currently available
URL:https://investinangus.com/event/webinars-live-streams-and-video-conferences-running-a-business-remotely-23/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221201T080000
DTEND;TZID=UTC:20221201T100000
DTSTAMP:20260403T183404
CREATED:20221128T103320Z
LAST-MODIFIED:20221128T103320Z
UID:10085937-1669881600-1669888800@investinangus.com
SUMMARY:How to write and develop your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/how-to-write-and-develop-your-business-plan-7/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221130T180000
DTEND;TZID=UTC:20221130T200000
DTSTAMP:20260403T183404
CREATED:20220906T135614Z
LAST-MODIFIED:20220906T135614Z
UID:10085433-1669831200-1669838400@investinangus.com
SUMMARY:Ready\, Steady\, Grow: How to Expand Your Business
DESCRIPTION:Are you a business that has been trading for less than five years? \nDo you realise your full potential? This is an opportunity for you to gain an outsider’s perspective\, which can be essential in realising the potential for your business to expand. \nWorking with our advisers\, you will analyse the current state of your business\, and identify key areas for growth. You will also be shown various tools that can be utilised to analyse your business’ performance. \nYou will leave this webinar feeling motivated\, with the knowledge of how to grow your business. You’ll now be able to set new goals\, that previously weren’t possible. \nIf you are an early-stage business looking to grow\, book your place now! \nThis webinar is for businesses located in Perth\, Dundee & Angus.
URL:https://investinangus.com/event/ready-steady-grow-how-to-expand-your-business-3/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221130T180000
DTEND;TZID=UTC:20221130T190000
DTSTAMP:20260403T183404
CREATED:20221031T095952Z
LAST-MODIFIED:20221031T095952Z
UID:10085805-1669831200-1669834800@investinangus.com
SUMMARY:What is a social enterprise & how to become one
DESCRIPTION:There are many questions around social enterprises. \n\nWhat actually is a social enterprise and how does it differ from a charity?\nCould your business be a social enterprise?\nWhat would be the benefits?\nHow do you go about this?\n\nBayile Adeoti\, founder of Dechomai and the president of Scottish Women in Business hosts this zoom event to do just that. She will also be joined by FirstPort and Social Enterprise Scotland. \nThe floor will be open for all your questions about your business\, your ideas and all the burning questions you have.
URL:https://investinangus.com/event/what-is-a-social-enterprise-how-to-become-one/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221130T130000
DTEND;TZID=UTC:20221130T140000
DTSTAMP:20260403T183404
CREATED:20221128T103234Z
LAST-MODIFIED:20221128T103234Z
UID:10085935-1669813200-1669816800@investinangus.com
SUMMARY:How to stay secure online
DESCRIPTION:This panel webinar\, led by a panel of experts\, will offer valuable discussion\, insights\, and tips on recognising potential threats; securing data and personal information; and reinforcing why online security and the importance of protecting your customers online is essential for every business. \nThis session will explore: \n\nWhat are the most common online threats in today’s world?\nWhat are the most common ways that businesses are likely to be impacted by online threats?\nTop tips for managing online security and building cyber resilience\nThe first thing you should do if your business is the victim of a cyber-attack\nWhat support is out there to help businesses understand how to better protect their online security?
URL:https://investinangus.com/event/how-to-stay-secure-online/
CATEGORIES:Business Planning,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221130T100000
DTEND;TZID=UTC:20221130T120000
DTSTAMP:20260403T183404
CREATED:20221024T114621Z
LAST-MODIFIED:20221024T114621Z
UID:10085774-1669802400-1669809600@investinangus.com
SUMMARY:Online Sales: Improve\, develop & make more money
DESCRIPTION:What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon\, neither or both? This webinar will help you decide. \nWe will cover: \n\nFactors to consider when selling online.\nWhat eCommerce options exist\, and the benefits of each\nDifferences in available eCommerce platforms\nBenefits of automation\nKey items to optimise performance
URL:https://investinangus.com/event/online-sales-improve-develop-make-more-money-15/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221130T090000
DTEND;TZID=UTC:20221130T170000
DTSTAMP:20260403T183404
CREATED:20221024T114532Z
LAST-MODIFIED:20221024T114532Z
UID:10085772-1669798800-1669827600@investinangus.com
SUMMARY:Marketing 1-2-1 Surgery Sessions
DESCRIPTION:Whether you’d like to discuss market research\, marketing strategy or would even just like an impartial review of your website or social media page\, this is an opportunity to book a one to one appoint either from our Dundee office or over Zoom with our marketing specialist\, Stuart Milne. \nOnce you have booked your space\, one of our team will be in touch to arrange an appointment. \nThese appointments are for businesses based in Dundee\, Angus or Perth.
URL:https://investinangus.com/event/marketing-1-2-1-surgery-sessions-8/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221129T170000
DTEND;TZID=UTC:20221129T190000
DTSTAMP:20260403T183404
CREATED:20221024T114431Z
LAST-MODIFIED:20221024T114431Z
UID:10085770-1669741200-1669748400@investinangus.com
SUMMARY:HR – Recruiting\, managing\, and retaining staff
DESCRIPTION:One of the scariest things you can do as a business is take on staff – from hiring\, interviewing\, payroll\, pensions\, contracts\, remote working and more\, it is a minefield for the business owner. \nThis webinar will allow you to have the key information in your possession to take on staff and manage your team. \nTopics covered: \n\nRecruiting\, managing\, and retaining staff\nAttracting and recruiting the best and right people for our business\nOur obligations as employers\nManaging people to stay with us\nMoving on\nDismissal\nRestructure/Redundancy\n\nWe will also look at: \n\nHow in the current climate you can manage staff and teams in a remote environment\, considering their productivity\, efficiency\, and the issues of home working\nHow you can best manage staff to ensure productivity is kept and mental health is supported\nThe impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed
URL:https://investinangus.com/event/hr-recruiting-managing-and-retaining-staff-6/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221129T100000
DTEND;TZID=UTC:20221129T120000
DTSTAMP:20260403T183404
CREATED:20221024T114317Z
LAST-MODIFIED:20221024T114317Z
UID:10085768-1669716000-1669723200@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding Customers and Competitors)\nDeveloping your brand and tone of voice\nPlanning your Content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-20/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221128T140000
DTEND;TZID=UTC:20221128T160000
DTSTAMP:20260403T183404
CREATED:20221024T114149Z
LAST-MODIFIED:20221024T114149Z
UID:10085766-1669644000-1669651200@investinangus.com
SUMMARY:Paid for advertising
DESCRIPTION:This webinar is designed to help you make more informed decisions about where paid-for advertising fits in to your digital marketing strategy. During the webinar we will discuss various key considerations of paid advertising\, provide advice on planning\, explore platform options and look at measuring the impact of your ads. \nBy the end of the webinar\, you’ll have a better understanding of: \n\nKey concepts of paid ads and how it fits within your strategy\nBest practice during ads setup\nImportance of planning for paid Ads\nHow to evaluate and understand performance of paid ads
URL:https://investinangus.com/event/paid-for-advertising-18/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221128T110000
DTEND;TZID=UTC:20221128T123000
DTSTAMP:20260403T183404
CREATED:20221024T114100Z
LAST-MODIFIED:20221024T114100Z
UID:10085764-1669633200-1669638600@investinangus.com
SUMMARY:Search Engine Optimisation (SEO) for tourism businesses – Part 2
DESCRIPTION:In part 1\, we saw how search engines work and how to find out what people are searching for. \nIn part 2\, we’ll look at the many factors that influence how far up the search rankings you go. \nYou’ll see how to optimise these factors and how to keep up with future changes in the algorithms that search engines use. You’ll be shown how use tools and plug-ins such as Google Search Console\, Google Business Profile and robots.txt \nWe’ll then demonstrate how to avoid ‘violations’ and their consequent penalties.
URL:https://investinangus.com/event/search-engine-optimisation-seo-for-tourism-businesses-part-2-3/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221125T140000
DTEND;TZID=UTC:20221125T160000
DTSTAMP:20260403T183404
CREATED:20221024T114014Z
LAST-MODIFIED:20221024T114014Z
UID:10085762-1669384800-1669392000@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-6/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221125T100000
DTEND;TZID=UTC:20221125T120000
DTSTAMP:20260403T183404
CREATED:20221024T113823Z
LAST-MODIFIED:20221024T113823Z
UID:10085760-1669370400-1669377600@investinangus.com
SUMMARY:Video production for social media
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise.\nGet to know the various digital platforms that can be utilised to view and share video content.\nSee what editing apps are available and how to add music and subtitles.
URL:https://investinangus.com/event/video-production-for-social-media-25/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221124T140000
DTEND;TZID=UTC:20221124T160000
DTSTAMP:20260403T183404
CREATED:20221024T113735Z
LAST-MODIFIED:20221024T113735Z
UID:10085758-1669298400-1669305600@investinangus.com
SUMMARY:The basics of trading on Ebay\, Etsy and Amazon Marketplaces
DESCRIPTION:As a consumer\, you’ve almost certainly purchased online from one of the global marketplaces such as Ebay\, Etsy or Amazon\, so why wouldn’t your customers do the same and buy from you? \nWe will cover:\n \n\nWhy to sell via a Marketplace\, your own website\, or both\nChoosing the right Marketplace – looking specificly at Ebay\, Etsy and Amazon\n\nUnderstanding Profit Margins and how Marketplace fees affect them\n\nAn overview of some of the rules and regulations enforced by these platforms\nTrading internationally – what’s possible?\n\nYou’ll leave with a better understanding of how online marketplaces can help you reach your target audience\, which marketplace is best for you\, and how to get started selling quickly and easily.
URL:https://investinangus.com/event/the-basics-of-trading-on-ebay-etsy-and-amazon-marketplaces-5/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221124T100000
DTEND;TZID=UTC:20221124T120000
DTSTAMP:20260403T183404
CREATED:20221024T113648Z
LAST-MODIFIED:20221024T113648Z
UID:10085756-1669284000-1669291200@investinangus.com
SUMMARY:Webinars\, live streams\, and video conferences: Running a business remotely
DESCRIPTION:There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar\, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through: \n\nWhat webinars\, live streams and video conferences are and what is right for your business\nCase studies and examples of how they are used\nAn overview of the tools and platforms currently available
URL:https://investinangus.com/event/webinars-live-streams-and-video-conferences-running-a-business-remotely-22/
CATEGORIES:Business Planning,Technology
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BEGIN:VEVENT
DTSTART;TZID=UTC:20221124T090000
DTEND;TZID=UTC:20221124T170000
DTSTAMP:20260403T183404
CREATED:20220912T103357Z
LAST-MODIFIED:20220912T103357Z
UID:10085443-1669280400-1669309200@investinangus.com
SUMMARY:Finance 1-2-1 Surgery Sessions
DESCRIPTION:Take this opportunity to discuss your finance queries with our finance specialist\, Scott Geddes. Gain clarity on the start-up and running costs for your business or discuss how to make your business profitable and financially viable. \nBrush up on some financial basics by learning how to create a cash-flow forecast and better understand your business’s profit and loss accounts. If you’re getting ready to apply for funding\, lean on Scott’s experience to understand what lenders are looking for. \nBecome aware of your financial commitments\, as they can differ depending on your business type. \nOnce you have booked your space online\, one of our team will be in touch to discuss an appointment time with you and send you further information. These sessions can take place online via Zoom or alternatively\, face to face in our Dundee Business Gateway Office. \nThese appointments are aimed at businesses based in Dundee\, Angus\, and Perth.
URL:https://investinangus.com/event/finance-1-2-1-surgery-sessions-3/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221123T190000
DTEND;TZID=UTC:20221123T200000
DTSTAMP:20260403T183404
CREATED:20221024T113602Z
LAST-MODIFIED:20221024T113602Z
UID:10085754-1669230000-1669233600@investinangus.com
SUMMARY:Learning Zone – Successfully starting a business
DESCRIPTION:So many start-up businesses fail due to lack of planning. This webinar will be a short and sharp overview of what you need to think about to ensure your business is sustainable and avoids the pitfalls when starting up. \nWe will cover: \n\nWhy start-ups fail (cash\, time\, market research)\nSpend time researching your idea\nWill you be a sole trader or a limited company?\nWhat are your main revenue streams?\nWhat are your main start up and running costs?\nWhat assets\, resources and people do you need?
URL:https://investinangus.com/event/learning-zone-successfully-starting-a-business-4/
CATEGORIES:Business Start-up
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END:VCALENDAR