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X-WR-CALDESC:Events for Invest in Angus
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DTSTART:20230101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240828T093000
DTEND;TZID=UTC:20240828T160000
DTSTAMP:20260403T181132
CREATED:20240715T081418Z
LAST-MODIFIED:20240715T081418Z
UID:10089655-1724837400-1724860800@investinangus.com
SUMMARY:SMAS Business Improvement Academy
DESCRIPTION:The Business Improvement Academy is an innovative new approach that combines business improvement with behavioural change. A mix of five workshop based learning days combined with best practice\, and on-site project work will support companies wishing to engage in the concept of sustainable continuous improvement by combining improvement tools and techniques with cultural and behavioural change. \nBenefit to companies \nParticipants of the academy will become cultural enablers for their business\, capable of delivering sustainable improvement through developing employee engagement and embedding supporting behaviours. \nThe guiding principles of the academy are: \n\nContinuous improvement combined with behavioural change – tailored to the participant’s own business improvement project\nUse of active learning techniques – supported by experienced practitioners\nFocus on sustainable change – embedding learning to deliver future business benefits\nLeadership excellence – practical improvement and embedding of leadership skills\nBusiness excellence – improving the competitiveness of business\nEngagement – encouraging continuous improvement by engaging with others\n\nWhy should you attend? \nYou have the ambition to drive significant improvements forward (process and behavioural) within your business. However\, the rate of change is slower than anticipated. The appetite for change isn’t quite what it should be and any process changes achieved may have been short lived. There is also an expectation that any changes won’t be fully supported\, with a consequential migration back to previous practices. \nWho should participate? \n\nThose who have responsibility for enabling change in the business and are keen to secure a higher level of ownership and engagement from their colleagues\nThose who wish to clearly understand and better appreciate their own respective roles in the change process\n\nPlease note that sponsoring business leaders will be required to attend. These include: \n\nHalf-day sponsors session in order to fully understand their role in supporting their delegates back in the workplace as they implement change – 28 August 2024\nThe final delegate presentation day – 27 November 2024\n\nCourse Dates \n\nSponsor Day 28/08/2024.\nDelegate Day 1 03/09/2024.\nDelegate Day 2 11/09/2024.\nDelegate Day 3 18/09/2024.\nDelegate Day 4 25/09/2024.\nDelegate Day 5 02/10/2024.\nBest Practice Visit 09/10/2024 – This will be on site at a company/innovation centre.\nOn site Coaching – 3 half day session – dates to be agreed.\nFeedback Day 27/11/2024.\n\nPlease Note that the sponsoring business leaders will be required to attend: \n\nHalf-day Sponsors Session on the (28th of August 2024) in order to fully understand their role in supporting their delegates back in the workplace as they implement change;\nThe final delegate presentation day (27th November 2024).\n\nEligibility \nThe academy is open to applications from businesses with aspirations for growth. An initial review will ensure the academy is the best option to meet current business needs. The cost is £1000 (excluding VAT) for an SME and £1250 (excluding VAT) for a non-SME per delegate paid in advance by credit card. It will be held at Scottish Enterprise Collaboration Suite\, Floor 4\, Atrium Court\, 50 Waterloo St\, Glasgow G2 6HQ.
URL:https://investinangus.com/event/smas-business-improvement-academy/
LOCATION:Scottish Enterprise Glasgow\, 50 Waterloo Street\, Glasgow\, G2 6HQ
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240828T090000
DTEND;TZID=UTC:20240828T110000
DTSTAMP:20260403T181132
CREATED:20240708T090945Z
LAST-MODIFIED:20240708T090945Z
UID:10089576-1724835600-1724842800@investinangus.com
SUMMARY:Bookkeeping essentials
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/bookkeeping-essentials-8/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240827T180000
DTEND;TZID=UTC:20240827T200000
DTSTAMP:20260403T181132
CREATED:20240708T085814Z
LAST-MODIFIED:20240812T094015Z
UID:10089572-1724781600-1724788800@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, we are here to support you and help you decide if this is the right path for you. \nWe will cover: \n\nPersonal finance\nPlanning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-46/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240827T180000
DTEND;TZID=UTC:20240827T200000
DTSTAMP:20260403T181132
CREATED:20240611T085651Z
LAST-MODIFIED:20240611T085651Z
UID:10089403-1724781600-1724788800@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook-4/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240827T140000
DTEND;TZID=UTC:20240827T170000
DTSTAMP:20260403T181132
CREATED:20240812T122324Z
LAST-MODIFIED:20240812T122324Z
UID:10089798-1724767200-1724778000@investinangus.com
SUMMARY:Marketing for your business - Skills Webinar
DESCRIPTION:This bootcamp has been designed as a beginner’s guide for businesses\, focused on the subject of marketing. \nWithout proper marketing your business cannot have a lasting impact. This bootcamp will help you to identify\, profile and gain a deeper understanding of your target audiences\, how to conduct market research and build a marketing plan. It will also explain brand development and positioning – choosing your price points.
URL:https://investinangus.com/event/marketing-for-your-business-skills-webinar/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240827T140000
DTEND;TZID=UTC:20240827T160000
DTSTAMP:20260403T181132
CREATED:20240715T080611Z
LAST-MODIFIED:20240715T080611Z
UID:10089649-1724767200-1724774400@investinangus.com
SUMMARY:Search Engine Optimisation (SEO) Deep Dive
DESCRIPTION:In this workshop\, you’ll learn how to make your website appear higher in search results like Google by improving your Search Engine Optimisation (SEO). This means more people can find your website easily. \nWhat We’ll Cover: \n\nTechnical SEO: How to fix hidden parts of your website to make it run better and be easier for search engines to find.\nKeyword Research: How to find the right words and phrases that people use when they search for things online.\nOn-Page Optimisation: How to improve the pages on your website so they rank higher in search results.\nOff-Page Optimisation: How to improve your website’s reputation by getting other websites to link to it.\nLocal SEO: How to make your business more visible to people searching in your local area.\nLatest Algorithm Updates: Understanding the newest rules and changes made by search engines that affect how websites are ranked.\n\nBy the end of this workshop\, you’ll have practical tips to improve your website’s visibility and attract more visitors.
URL:https://investinangus.com/event/search-engine-optimisation-seo-deep-dive/
LOCATION:The Meffan\, 20 West High Street\, Forfar\, DD8 1BB
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240827T100000
DTEND;TZID=UTC:20240827T130000
DTSTAMP:20260403T181132
CREATED:20240812T121239Z
LAST-MODIFIED:20240812T121239Z
UID:10089786-1724752800-1724763600@investinangus.com
SUMMARY:Cashflow Management Skills Webinar
DESCRIPTION:Who is this bootcamp for? \nThis bootcamp has been designed for small business owners\, in order to help them with their short-term cash preservation and cashflow\, as well as helping to prepare your business for the future. \nOverview: \nYou’ll learn about managing your short-term cashflow and preparing your business for the future\, with effective cashflow forecasting and planning to put your business in the best position possible.
URL:https://investinangus.com/event/cashflow-management-skills-webinar/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240827T100000
DTEND;TZID=UTC:20240827T120000
DTSTAMP:20260403T181132
CREATED:20240708T090859Z
LAST-MODIFIED:20240708T090859Z
UID:10089574-1724752800-1724760000@investinangus.com
SUMMARY:Delivering profit to drive growth
DESCRIPTION:The course covers financial analysis\, strategic decision-making\, resource allocation\, and the role of innovation and scalability in leveraging profit for long-term success. \nWe will cover: \n\nGetting to know your financials\nControlling growth\nImproving decision making\nOpportunities\nCash is king\nControlling change\nPricing strategies for maximum profit\nMeasuring profit
URL:https://investinangus.com/event/delivering-profit-to-drive-growth-8/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240822T140000
DTEND;TZID=UTC:20240822T160000
DTSTAMP:20260403T181132
CREATED:20240708T085724Z
LAST-MODIFIED:20240708T085724Z
UID:10089570-1724335200-1724342400@investinangus.com
SUMMARY:A step-by-step guide to building your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/a-step-by-step-guide-to-building-your-business-plan-6/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240822T100000
DTEND;TZID=UTC:20240822T160000
DTSTAMP:20260403T181132
CREATED:20240807T101226Z
LAST-MODIFIED:20240807T101226Z
UID:10089724-1724320800-1724342400@investinangus.com
SUMMARY:Telling Your Biodiversity\, Conservation and Sustainability Story
DESCRIPTION:The next Angus Agritourism Monitor Farm meeting takes place on Thursday 22nd August at Kinclune Estate\, Kirkton of Kingoldrum\, Kirriemuir\, Angus DD8 5HX \nThe focus of the meeting is on ‘Telling Your Biodiversity\, Conservation and Sustainability Story’. \nWe will hear from Monitor Farmer Aylwin Pillai on the progress of the build of their new wedding venue and an update on how the Highland pony tours and accommodation is performing. \nWe will then take a walk up the hill behind Kinclune\, where you will find out more from Virginia Osborne about how to tell an engaging story about conservation\, biodiversity and sustainability. \nThe meeting itself is free to attend and all agritourism\, rural tourism and rural food and drink businesses are welcome as well as farmers and crofters considering agritourism.
URL:https://investinangus.com/event/telling-your-biodiversity-conservation-and-sustainability-story/
LOCATION:Kinclune Estate\, Kirkton of Kingoldrum\, Forfar\, DD8 5HX
CATEGORIES:Food & Drink,Networking,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240822T100000
DTEND;TZID=UTC:20240822T120000
DTSTAMP:20260403T181132
CREATED:20240611T085609Z
LAST-MODIFIED:20240611T085609Z
UID:10089401-1724320800-1724328000@investinangus.com
SUMMARY:Social media essentials: TikTok and Instagram Reels
DESCRIPTION:TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos\, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts)\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms
URL:https://investinangus.com/event/social-media-essentials-tiktok-and-instagram-reels-4/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240822T100000
DTEND;TZID=UTC:20240822T120000
DTSTAMP:20260403T181132
CREATED:20240611T085527Z
LAST-MODIFIED:20240611T085527Z
UID:10089399-1724320800-1724328000@investinangus.com
SUMMARY:Business Finance Viability
DESCRIPTION:Led by experienced advisers\, this webinar takes the fear out of finances\, providing practical tools and guidance to help you confidently manage your business’s budgeting and forecasting. You’ll learn how to identify the hidden costs of running your business\, including the cost of hiring staff\, maintaining stock levels\, and other crucial expenses. \nThrough a series of engaging exercises\, you’ll gain a deeper understanding of your business’s financial viability\, helping you make informed decisions about its future growth and success. Whether you’re a new entrepreneur or have been in business for a couple of years\, this webinar is tailored to your needs\, providing you with the knowledge and skills to take your business to the next level. \nDon’t let financial worries hold you back from realizing your business’s full potential. Sign up for the Business Finance Viability webinar today and discover how to confidently manage your business’s financial health!
URL:https://investinangus.com/event/business-finance-viability-16/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240822T090000
DTEND;TZID=UTC:20240822T160000
DTSTAMP:20260403T181132
CREATED:20240617T095126Z
LAST-MODIFIED:20240617T095126Z
UID:10089476-1724317200-1724342400@investinangus.com
SUMMARY:Managing People for Growth - Hybrid
DESCRIPTION:Our workshops cover several key areas that can help you develop the skills of your people managers. You’ll learn how to: \n\nIdentify the skills and approaches managers require to perform their roles successfully both now and in the future\nImplement fair and progressive work practices through an understanding of key drivers that can develop new ways of working (for example\, the fair work framework\, productivity and benefits of employee engagement)\nUnderstand the importance of effectively maximising and improving existing staff skills\, while identifying the style and attributes of an effective manager\n\nAreas our workshops will focus on: \n1. The role of a manager \n2. Empowering teams and individuals \n3. Communication\, influencing and collaboration \n4. Coaching and delegation \n5. Managing individual performance \n6. Creating a culture of innovation
URL:https://investinangus.com/event/managing-people-for-growth-hybrid-2/
LOCATION:Connect Three\, 4 Rogart Street\, Bridgeton\, G40 2AA
CATEGORIES:Business Planning,HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240822T090000
DTEND;TZID=UTC:20240822T100000
DTSTAMP:20260403T181132
CREATED:20240715T080902Z
LAST-MODIFIED:20240715T080902Z
UID:10089651-1724317200-1724320800@investinangus.com
SUMMARY:Hydrogen market opportunities in Scotland and Denmark
DESCRIPTION:Following the recent announcement on the Danish hydrogen pipeline to Germany\, join this free webinar and hear from key stakeholders in the Danish and Scottish hydrogen/PtX ecosystems and get an update on the state of play in both countries.
URL:https://investinangus.com/event/hydrogen-market-opportunities-in-scotland-and-denmark-2/
CATEGORIES:Energy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240821T123000
DTEND;TZID=UTC:20240821T133000
DTSTAMP:20260403T181132
CREATED:20240819T085040Z
LAST-MODIFIED:20240819T085040Z
UID:10089823-1724243400-1724247000@investinangus.com
SUMMARY:From side-hustle to start-up
DESCRIPTION:Whether you’re running a small online shop\, offering freelance services\, or pursuing a passion project\, the session aims to help give you the confidence you need to take the next step and transform your side gig into a full-time business. \nJoin us for an engaging\, practical session where you’ll learn the essential steps to building out your side hustle and navigate the challenges of starting-up. Our expert speakers will share actionable insights on: \n\nStrategies to build confidence\nHow to overcome a fear of failure\nFirst steps to launching your start-up\nChallenges in transitioning from side-hustle to start-up\nTime management tips to balance your side hustle with other commitments\n\nWho Should Attend: \n\nSide hustlers ready to scale their projects into full-fledged businesses\nAspiring entrepreneurs looking for guidance on starting their journey\nAnyone interested in monetising their skills or hobbies
URL:https://investinangus.com/event/from-side-hustle-to-start-up/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240821T103000
DTEND;TZID=UTC:20240821T123000
DTSTAMP:20260403T181132
CREATED:20240708T085631Z
LAST-MODIFIED:20240708T085631Z
UID:10089568-1724236200-1724243400@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-5/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240821T100000
DTEND;TZID=UTC:20240821T130000
DTSTAMP:20260403T181132
CREATED:20240611T085439Z
LAST-MODIFIED:20240611T085439Z
UID:10089397-1724234400-1724245200@investinangus.com
SUMMARY:Chat GPT for Beginners
DESCRIPTION:Janine Marriott explains practical business uses for the AI that everyone is talking about – Chat GPT \nWe will cover the following topics and more\, and there will be plenty of opportunity to ask questions at the end on how it can help your particular business/industry. \n\nWhat is ChatGPT and how does it work?\nHow can ChatGPT help my small business?\nHow much does ChatGPT cost?\nHow can ChatGPT help me reach more customers?\nCan ChatGPT integrate with other marketing tools I’m already using?\nHow do I know if ChatGPT is right for my small business?\nAre there any resources or support available to help me get started with ChatGPT?
URL:https://investinangus.com/event/chat-gpt-for-beginners/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240821T090000
DTEND;TZID=UTC:20240821T160000
DTSTAMP:20260403T181132
CREATED:20240617T093941Z
LAST-MODIFIED:20240617T093941Z
UID:10089474-1724230800-1724256000@investinangus.com
SUMMARY:Managing People for Growth - Hybrid
DESCRIPTION:Our workshops cover several key areas that can help you develop the skills of your people managers. You’ll learn how to: \n\nIdentify the skills and approaches managers require to perform their roles successfully both now and in the future\nImplement fair and progressive work practices through an understanding of key drivers that can develop new ways of working (for example\, the fair work framework\, productivity and benefits of employee engagement)\nUnderstand the importance of effectively maximising and improving existing staff skills\, while identifying the style and attributes of an effective manager\n\nAreas our workshops will focus on: \n1. The role of a manager \n2. Empowering teams and individuals \n3. Communication\, influencing and collaboration \n4. Coaching and delegation \n5. Managing individual performance \n6. Creating a culture of innovation
URL:https://investinangus.com/event/managing-people-for-growth-hybrid/
LOCATION:Scottish Enterprise\, 99 Haymarket Terrace\, Edinburgh\, EH12 5HD
CATEGORIES:Business Planning,HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240820T100000
DTEND;TZID=UTC:20240820T160000
DTSTAMP:20260403T181132
CREATED:20240715T081028Z
LAST-MODIFIED:20240715T081028Z
UID:10089653-1724148000-1724169600@investinangus.com
SUMMARY:Register Your Interest - Amazon Accelerator Programme
DESCRIPTION:Please note this is just to register your interest in the programme. A member of the team will be in touch to discuss whether the programme is right for you. \nAmazon Accelerator commences on 20th Aug and runs with weekly involvement until 29 Nov \, with regular content and 1-2-1’s. \nOur team of experienced Amazon sellers will provide 1-2-1 support to address your company-specific issues and offer expert advice for successful sales growth. By the end of the programme you will have developed your: \n\nAmazon profile.\nlaunched your Amazon site.\nestablished a significant and consistent revenue stream.\n\nDelivery \n\nOnline learning platform.\nbi-weekly online group sessions on Friday mornings.\nongoing 1-2-1 support.
URL:https://investinangus.com/event/register-your-interest-amazon-accelerator-programme/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240820T100000
DTEND;TZID=UTC:20240820T120000
DTSTAMP:20260403T181132
CREATED:20240611T085351Z
LAST-MODIFIED:20240611T085351Z
UID:10089395-1724148000-1724155200@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-24/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240816T140000
DTEND;TZID=UTC:20240816T160000
DTSTAMP:20260403T181132
CREATED:20240708T085532Z
LAST-MODIFIED:20240708T085532Z
UID:10089566-1723816800-1723824000@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-5/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240816T100000
DTEND;TZID=UTC:20240816T120000
DTSTAMP:20260403T181132
CREATED:20240611T084524Z
LAST-MODIFIED:20240611T084524Z
UID:10089393-1723802400-1723809600@investinangus.com
SUMMARY:Photography for digital marketing
DESCRIPTION:During this webinar you will: \n\nDiscover the basic ‘dos and don’ts’ of taking your own pictures\, editing them and uploading them onto digital platforms\nSee some real-life examples of posts that demonstrate good\, bad and indifferent use for businesses
URL:https://investinangus.com/event/photography-for-digital-marketing-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240815T180000
DTEND;TZID=UTC:20240815T200000
DTSTAMP:20260403T181132
CREATED:20240708T085438Z
LAST-MODIFIED:20240708T085438Z
UID:10089563-1723744800-1723752000@investinangus.com
SUMMARY:Is it too soon to talk about the C word?
DESCRIPTION:Join us for an exciting joint networking event with Appetite for Angus at the Pathhead Farm Shop and Café. This event is your chance to connect with like-minded individuals and businesses in your community and to kickstart your business’s Christmas plans. \nLearn about upcoming events hosted by both Business Gateway and Appetite for Angus\, and explore the various support options available to you in the lead-up to the festive season. \nIn addition to networking\, you will have the chance to hear from Ally\, the owner of Pathhead Farm. Ally will share his vision for the farm shop and café while discussing his search for local suppliers to feature in his business. This is a fantastic opportunity to explore potential collaborations and gain insights into local market opportunities. \nDon’t miss this opportunity to network with local businesses and discover how you can benefit from the resources and support provided by Business Gateway and Appetite for Angus.
URL:https://investinangus.com/event/is-it-too-soon-to-talk-about-the-c-word/
LOCATION:Pathhead Farm\, Forfar Road\, Kirriemuir\, DD8 5BY
CATEGORIES:Business Planning,Food & Drink,Networking,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240815T100000
DTEND;TZID=UTC:20240815T140000
DTSTAMP:20260403T181132
CREATED:20240809T112535Z
LAST-MODIFIED:20240809T112535Z
UID:10089736-1723716000-1723730400@investinangus.com
SUMMARY:Horizon Europe & International Low Carbon Research & Innovation Funding
DESCRIPTION:Join Scottish Enterprise for a workshop in Glasgow to learn about the range of funding available to support research and innovation in the critical growth areas of energy and low carbon. \nThe session will provide details of the current and upcoming funding available through Horizon Europe\, as well as details of other international funding programmes and grants including Eureka Eurostars\, EIC Pathfinder and Accelerator\, SMART grants\, Global Business Innovation Programme and more! \nThis event will provide an early insight to these opportunities\, including some which have yet to be published. \nIt will therefore be of interest to Innovative companies\, universities / research and public sector organisations who are planning\, supporting or interested in the available funding opportunities for energy and low carbon research and innovation projects.
URL:https://investinangus.com/event/horizon-europe-international-low-carbon-research-innovation-funding/
LOCATION:The Studio Glasgow\, 67 Hope Street\, G2 6AE
CATEGORIES:Energy,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240815T100000
DTEND;TZID=UTC:20240815T120000
DTSTAMP:20260403T181132
CREATED:20240611T084429Z
LAST-MODIFIED:20240611T084429Z
UID:10089391-1723716000-1723723200@investinangus.com
SUMMARY:Creating an effective email marketing strategy
DESCRIPTION:Customers buy from businesses that they know\, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. \nMost businesses send monthly newsletters to stay in touch with their audience\, but your results will improve with a structured plan and the best practices that will be explored in this webinar. \nWhether you’re new to email marketing or you’re looking to optimise your email strategy\, this webinar enable you to: \n\nAdopt email marketing into your wider marketing strategy and gain insight into your target audience\nUnderstand the key stages of an effective marketing strategy\nSegment your audiences and to target and position your offering to them effectively\nCreate a value-driven and customer-focussed content for email marketing whilst measuring and testing it’s effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nOptimise the different components of a successful email campaign\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications and use best practices for escaping the spam folder
URL:https://investinangus.com/event/creating-an-effective-email-marketing-strategy-4/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240814T100000
DTEND;TZID=UTC:20240814T120000
DTSTAMP:20260403T181132
CREATED:20240701T162048Z
LAST-MODIFIED:20240701T162048Z
UID:10089538-1723629600-1723636800@investinangus.com
SUMMARY:Ready\, Steady\, Grow: How to Expand Your Business
DESCRIPTION:Ready to accelerate your business growth but unsure where to begin? \nLook no further than our Ready Steady Grow workshop focused on accelerating business growth. Led by experienced business advisers\, this session is designed to help you identify your growth potential and create a roadmap for success. \nThrough collaborative discussions with like-minded businesses\, you’ll gain new insights\, tools and knowledge to help support your growth plans. You’ll also walk away with a network of fellow business owners to connect with for ongoing support. \nDon’t miss this opportunity to take your business to new heights!
URL:https://investinangus.com/event/ready-steady-grow-how-to-expand-your-business-16/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240814T090000
DTEND;TZID=UTC:20240814T120000
DTSTAMP:20260403T181132
CREATED:20240507T102413Z
LAST-MODIFIED:20240507T102413Z
UID:10089224-1723626000-1723636800@investinangus.com
SUMMARY:Implementing and Sustaining Workplace Organisation
DESCRIPTION:Join our Scottish Manufacturing Advisory Service (SMAS) on 14 August 2024\, from 9:30am to 12:00 noon\, for a free Lean Breakfast Workshop at W-Zero-1 collaboration space at ETZ\, Aberdeen\, which will provide you with the tools to support you through the Fit 4 Offshore Renewables (F4OR) programme’s Process Excellence requirements. \nThe series is designed to help you develop your own continuous improvement strategies\, to apply process improvements\, improve workplace organisation and much more. Each workshop will also begin and end with a 30-minute networking opportunity. \nWorkshop four – Implementing and Sustaining Workplace Organisation \nOur fourth session of the series will focus on supporting your business with workplace organisation methods. You will learn: \n\nA structured approach to implementing and sustaining workplace organisation\nSolutions to potential challenges when implementing workplace organisation techniques\nPractical tips and tools to organise your office or shopfloor\n\nOur event is open to all manufacturers and producers – large\, small and sector wide – who wish to improve business efficiency and begin their F4OR accreditation. It’s aimed at business leaders and managers who are looking to introduce a culture of change within the business and who wish to engage the workforce to look for opportunities to do things better and deliver process improvements that can benefit your business.
URL:https://investinangus.com/event/implementing-and-sustaining-workplace-organisation/
LOCATION:ETZ Ltd\, 53 Blenheim Place\, Aberdeen\, AB25 2DY
CATEGORIES:Business Planning,Manufacturing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240813T100000
DTEND;TZID=UTC:20240813T120000
DTSTAMP:20260403T181132
CREATED:20240611T084332Z
LAST-MODIFIED:20240611T084332Z
UID:10089389-1723543200-1723550400@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-24/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240813T100000
DTEND;TZID=UTC:20240813T120000
DTSTAMP:20260403T181132
CREATED:20240611T084244Z
LAST-MODIFIED:20240611T084244Z
UID:10089387-1723543200-1723550400@investinangus.com
SUMMARY:Kickstart your Marketing
DESCRIPTION:The workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
URL:https://investinangus.com/event/kickstart-your-marketing-13/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240812T140000
DTEND;TZID=UTC:20240812T160000
DTSTAMP:20260403T181132
CREATED:20240611T084150Z
LAST-MODIFIED:20240611T084150Z
UID:10089385-1723471200-1723478400@investinangus.com
SUMMARY:Social media essentials: LinkedIn
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. \nDuring this webinar\, you will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand
URL:https://investinangus.com/event/social-media-essentials-linkedin-2/
CATEGORIES:Digital Marketing
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END:VCALENDAR