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X-WR-CALDESC:Events for Invest in Angus
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TZID:UTC
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DTSTART:20220101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240118T160000
DTEND;TZID=UTC:20240118T180000
DTSTAMP:20260403T181149
CREATED:20231204T112023Z
LAST-MODIFIED:20231204T112023Z
UID:10088282-1705593600-1705600800@investinangus.com
SUMMARY:Kickstart your Marketing
DESCRIPTION:The workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
URL:https://investinangus.com/event/kickstart-your-marketing-6/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240118T140000
DTEND;TZID=UTC:20240118T160000
DTSTAMP:20260403T181149
CREATED:20231218T135412Z
LAST-MODIFIED:20231218T135412Z
UID:10088350-1705586400-1705593600@investinangus.com
SUMMARY:Build a customer focused business
DESCRIPTION:Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? \nDid you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? \nHaving an effective strategy in place for your business to deliver great customer service is critical for your business. \nWe will cover: \n\nWhy good customer service is critical for business growth\nWhat are the essentials of delivering great customer service and how should this be delivered?\nHow to effectively manage different types of customers and their expectations\nHow\, why\, and when you should measure the service a business delivers\nHow to use the service provided to promote a business and enable growth
URL:https://investinangus.com/event/build-a-customer-focused-business-19/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240118T100000
DTEND;TZID=UTC:20240118T120000
DTSTAMP:20260403T181149
CREATED:20231204T121135Z
LAST-MODIFIED:20231218T154901Z
UID:10088306-1705572000-1705579200@investinangus.com
SUMMARY:Selling your business masterclass
DESCRIPTION:Have you considered a succession plan for your business? It’s never too early to start thinking about your options. Employee ownership is fast becoming the preferred exit route for business owners. \nAimed at business owners considering an exit from their company\, this online session will give attendees the opportunity to hear market-leading IT support and solutions company Microtech Group and building supply merchants Caley Timber & Building Supplies explain what they considered in choosing employee ownership and how things have worked. \nCarole Leslie from Ownership Associates will talk through all ownership succession options before focussing on employee ownership and how to ensure the employee buyout is a smooth process. \nTimings: \n10.05 Welcome – Glen Dott\, Scottish Enterprise \n10.10 Ownership Succession Options – Carole Leslie\, Ownership Associates \n10.35 Employee Ownership Case Study – Microtech Group \n11.00 Employee Ownership Case Study – Caley Timber & Building Supplies \n11.25 Support available – Glen Dott\, Scottish Enterprise \n11.30 Q&A \n11.45 Close \nAttend this workshop to learn how employee ownership offers a tax efficient exit route that protects your company’s legacy while providing a competitive price for the business. Could it be the right succession solution for you?
URL:https://investinangus.com/event/selling-your-business-masterclass-3/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240118T100000
DTEND;TZID=UTC:20240118T120000
DTSTAMP:20260403T181149
CREATED:20231204T111929Z
LAST-MODIFIED:20231204T111929Z
UID:10088280-1705572000-1705579200@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-17/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240118T100000
DTEND;TZID=UTC:20240118T113000
DTSTAMP:20260403T181149
CREATED:20231204T121027Z
LAST-MODIFIED:20231204T121027Z
UID:10088304-1705572000-1705577400@investinangus.com
SUMMARY:Hydrogen Q&A and discussion
DESCRIPTION:You’re invited to take part in a practical online Q&A and discussion on the topic of hydrogen. This session follows on from the successful\, informative event on clean energy and hydrogen-fuelled distilleries that was held at the Arbikie Distillery Experience. \nThis informal discussion aims to address any questions you have following the event. It’s also an opportunity to get help with signposting ideas\, to connect with others in the field or request more information on any aspect of the hydrogen journey. You’re encouraged to bring up any questions\, concerns or comments during the discussion. \nScottish Enterprise will give a short overview of the policy background\, planning\, key barriers\, potential projects\, storage and our work as a conversation starter. Our sector expert will then be on hand to take your questions. \nThis event is part of the Tay Cities Clean Growth Initiative\, which is part funded through the Tay Cities Region Deal. \nThe Tay Cities Region Deal is a partnership between the local\, Scottish and UK governments and the private\, academic and voluntary sectors. It seeks to create a smarter and fairer Angus\, Dundee\, Fife and Perth and Kinross under the headings Inclusive Tay\, Innovative Tay\, International Tay\, Connected Tay and An Empowered Tay. \nThe Scottish Government and UK government will each invest up to £150 million in the Tay Cities Region Deal over 10 years\, subject to final approval of the robust business cases. This investment has the potential to lever in £400 million of investment over 15 years. \nIf every project and programme set out in the submission is funded and delivered\, up to 6000 job opportunities could be created across the tourism\, food and drink\, creative industries\, eco innovation\, digital\, decommissioning\, engineering\, biomedical and health and care sectors. \nAs of 30 September 2022\, more than £219 million of funding was approved for investment by the Joint Committee and over £74 million of government investment has been released. \nA total of 677 jobs have been created so far through this investment. \nThe investment has also resulted in more than £123 million of £400 million in anticipated leverage being secured by projects\, with more than £81 million received. \nFull information on the deal’s progress in securing investment and jobs can be found in the Annual Performance Report on the Tay Cities Region Deal website. https://www.taycities.co.uk/publications
URL:https://investinangus.com/event/hydrogen-qa-and-discussion/
CATEGORIES:Energy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240118T090000
DTEND;TZID=UTC:20240118T100000
DTSTAMP:20260403T181149
CREATED:20240109T131824Z
LAST-MODIFIED:20240109T131824Z
UID:10088393-1705568400-1705572000@investinangus.com
SUMMARY:Online Communications Masterclass - Scotland's Agritourism Monitor Farms
DESCRIPTION:Join online to learn how to communicate the story of your business and family to both a consumer and industry audience. Claire Taylor our programme communications expert will offer practical advice and support across different communications channels. \nOIivia Midgley and Jeremy Buxton will also be contributing. Olivia is a journalist and editor specialising in food\, farming\, rural affairs\, news\, features and analysis. She is the Editor at Farmers Guardian. Jeremy formerly worked for Sky as a presenter and returned to farming in 2010 and has spent the last decade adding livestock\, opening a campsite\, planting agroforestry / fruit trees and in the last year opened a farm shop. Jeremy is skilled in broadcasting\, video\, and documentaries. \nAny farm or crofting business\, rural tourism or rural food and drink business can take part.
URL:https://investinangus.com/event/online-communications-masterclass-scotlands-agritourism-monitor-farms/
CATEGORIES:Digital Marketing,Food & Drink,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240117T140000
DTEND;TZID=UTC:20240117T160000
DTSTAMP:20260403T181149
CREATED:20231204T111845Z
LAST-MODIFIED:20231204T111845Z
UID:10088278-1705500000-1705507200@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-12/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240117T120000
DTEND;TZID=UTC:20240117T130000
DTSTAMP:20260403T181149
CREATED:20240115T104611Z
LAST-MODIFIED:20240115T104611Z
UID:10088476-1705492800-1705496400@investinangus.com
SUMMARY:Power up your presentations with storytelling
DESCRIPTION:Stuck in the same old groove when you present information about your business? Want to do something different but not sure how? \nJoin this introduction to storytelling and learn how to craft compelling and memorable stories for presentations\, podcasts and talks that will generate more leads for your business and leave your audiences inspired to work with you.
URL:https://investinangus.com/event/power-up-your-presentations-with-storytelling/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240117T100000
DTEND;TZID=UTC:20240117T120000
DTSTAMP:20260403T181149
CREATED:20231204T111759Z
LAST-MODIFIED:20231204T111759Z
UID:10088276-1705485600-1705492800@investinangus.com
SUMMARY:Online Sales: Improve\, develop & make more money
DESCRIPTION:What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon\, neither or both? This webinar will help you decide. \nWe will cover: \n\nFactors to consider when selling online.\nWhat eCommerce options exist\, and the benefits of each\nDifferences in available eCommerce platforms\nBenefits of automation\nKey items to optimise performance
URL:https://investinangus.com/event/online-sales-improve-develop-make-more-money-27/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240117T100000
DTEND;TZID=UTC:20240117T120000
DTSTAMP:20260403T181149
CREATED:20231204T111715Z
LAST-MODIFIED:20231204T111715Z
UID:10088274-1705485600-1705492800@investinangus.com
SUMMARY:Ready\, Steady\, Grow: How to Expand Your Business
DESCRIPTION:Ready to accelerate your business growth but unsure where to begin? \nLook no further than our Ready Steady Grow workshop focused on accelerating business growth. Led by experienced business advisers\, this session is designed to help you identify your growth potential and create a roadmap for success. \nThrough collaborative discussions with like-minded businesses\, you’ll gain new insights\, tools and knowledge to help support your growth plans. You’ll also walk away with a network of fellow business owners to connect with for ongoing support. \nDon’t miss this opportunity to take your business to new heights!
URL:https://investinangus.com/event/ready-steady-grow-how-to-expand-your-business-9/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240117T100000
DTEND;TZID=UTC:20240117T110000
DTSTAMP:20260403T181149
CREATED:20231204T121520Z
LAST-MODIFIED:20231204T121520Z
UID:10088310-1705485600-1705489200@investinangus.com
SUMMARY:Offshore Wind Manufacturing Supply Chain Opportunities
DESCRIPTION:This webinar in association with BVG Associates will highlight a number of offshore wind manufacturing supply chain opportunities.
URL:https://investinangus.com/event/offshore-wind-manufacturing-supply-chain-opportunities/
CATEGORIES:Energy,Manufacturing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240116T160000
DTEND;TZID=UTC:20240116T180000
DTSTAMP:20260403T181149
CREATED:20231204T111626Z
LAST-MODIFIED:20231204T111626Z
UID:10088272-1705420800-1705428000@investinangus.com
SUMMARY:The Basics of Starting a Business
DESCRIPTION:This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan\, start building a set of SMART Goals\, give thought to business skills development and provide a clear path for steps to launch your business. \nYou will also learn about the key considerations when starting a business and what steps you will need to take from legal\, financial and strategic standpoints. \nBy the end of the webinar\, you will have the information required to start building an action plan and be confident about understanding the next steps.
URL:https://investinangus.com/event/the-basics-of-starting-a-business-6/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240116T140000
DTEND;TZID=UTC:20240116T160000
DTSTAMP:20260403T181149
CREATED:20231204T111545Z
LAST-MODIFIED:20231204T111545Z
UID:10088270-1705413600-1705420800@investinangus.com
SUMMARY:How Artificial Intelligence (AI) can help your business marketing
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will include: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and Dall-E 2)\nAutomating Digital Content for Blogs and Social Media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/how-artificial-intelligence-ai-can-help-your-business-marketing-12/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240116T100000
DTEND;TZID=UTC:20240116T120000
DTSTAMP:20260403T181149
CREATED:20231211T113636Z
LAST-MODIFIED:20231211T113636Z
UID:10088325-1705399200-1705406400@investinangus.com
SUMMARY:How to protect and manage your intellectual property
DESCRIPTION:You have invested time\, energy\, and money into your project\, however\, have you protected the innovation? \nFollowing this webinar\, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. \nTopics covered include: \n\nWhat are intellectual assets (IA)?\nWhat is intellectual property (IP)?\nHow to use IP (in the real world)\nWhere to get more insight and information\n\nParticipants will leave with: \n\nAn understanding that all businesses create IA/IP\nA framework of knowledge about IP\nA little more knowledge about the diverse types of IP\nAn insight into how to identify\, protect and exploit IP/IA\nContext of why IP/IA matters\nLinks to useful learning resources
URL:https://investinangus.com/event/how-to-protect-and-manage-your-intellectual-property-19/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240115T140000
DTEND;TZID=UTC:20240115T160000
DTSTAMP:20260403T181149
CREATED:20231204T111442Z
LAST-MODIFIED:20231204T111442Z
UID:10088268-1705327200-1705334400@investinangus.com
SUMMARY:An introduction to business websites & what you need to consider
DESCRIPTION:This webinar will take you through all the steps required to design\, build and host a business website. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content\nCreating your brand’s visual identity online\, your site’s blueprint and how you can structure your site map\nWhat’s involved in registering your domain\, maintaining your site content\, and options for hosting it\n\nThis webinar will also offer guidance on when and how to outsource your website development. Covering topics such as choosing a suitable content management system\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-what-you-need-to-consider-31/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240113T100000
DTEND;TZID=UTC:20240113T120000
DTSTAMP:20260403T181149
CREATED:20231211T113408Z
LAST-MODIFIED:20231211T113408Z
UID:10088323-1705140000-1705147200@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. \nWe will cover: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-32/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240112T140000
DTEND;TZID=UTC:20240112T160000
DTSTAMP:20260403T181149
CREATED:20231218T135215Z
LAST-MODIFIED:20231218T135215Z
UID:10088348-1705068000-1705075200@investinangus.com
SUMMARY:The essentials of bookkeeping and what expenses you can claim
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/the-essentials-of-bookkeeping-and-what-expenses-you-can-claim-33/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240112T100000
DTEND;TZID=UTC:20240112T120000
DTSTAMP:20260403T181149
CREATED:20231204T111343Z
LAST-MODIFIED:20231204T111343Z
UID:10088266-1705053600-1705060800@investinangus.com
SUMMARY:Keep your business safe online
DESCRIPTION:Join us to find out how criminals are targeting small businesses online\, the risks you face\, and what you can do to minimise your exposure to online crime. \nThis webinar includes a number of live demos\, covering the following areas: \n\nWhat are the main online threats to your business?\nThe 5 pillars of prevention (Backup\, Malware prevention\, Securing your hardware\, Passwords & Phishing attacks)\nSimple and practical measures you can implement to protect yourself and your business\nBest practice recovery steps for your business if the worst should happen\n\nAs a result of attending this webinar\, you will gain a deeper understanding of the digital threats facing your business and what you need to do to secure your website\, social media and company data from cyber criminals.
URL:https://investinangus.com/event/keep-your-business-safe-online-9/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240111T160000
DTEND;TZID=UTC:20240111T180000
DTSTAMP:20260403T181149
CREATED:20231218T135124Z
LAST-MODIFIED:20231218T135124Z
UID:10088346-1704988800-1704996000@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-21/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240111T140000
DTEND;TZID=UTC:20240111T160000
DTSTAMP:20260403T181149
CREATED:20231204T111211Z
LAST-MODIFIED:20231204T111211Z
UID:10088264-1704981600-1704988800@investinangus.com
SUMMARY:Blogging for business
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine rankings\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/blogging-for-business-16/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240111T100000
DTEND;TZID=UTC:20240111T120000
DTSTAMP:20260403T181149
CREATED:20231204T111125Z
LAST-MODIFIED:20231204T111125Z
UID:10088262-1704967200-1704974400@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-17/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240111T100000
DTEND;TZID=UTC:20240111T110000
DTSTAMP:20260403T181149
CREATED:20231204T120909Z
LAST-MODIFIED:20231204T120909Z
UID:10088302-1704967200-1704970800@investinangus.com
SUMMARY:An Introduction to Innovation
DESCRIPTION:This one hour webinar is run by Scottish Enterprise Innovation Specialists. \nThe session will introduce you to the key innovation concepts around culture\, strategy and processes\, tools that can help you on your innovation journey and the Scottish Enterprise support available to help your business innovate and grow. \nThere will also be a Q&A session that will allow you to ask questions and discuss content with specialists and peers.
URL:https://investinangus.com/event/an-introduction-to-innovation-2/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240110T140000
DTEND;TZID=UTC:20240110T160000
DTSTAMP:20260403T181149
CREATED:20231218T135034Z
LAST-MODIFIED:20231218T135034Z
UID:10088344-1704895200-1704902400@investinangus.com
SUMMARY:How to write and develop your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/how-to-write-and-develop-your-business-plan-29/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240110T140000
DTEND;TZID=UTC:20240110T160000
DTSTAMP:20260403T181149
CREATED:20231204T111029Z
LAST-MODIFIED:20231204T111029Z
UID:10088260-1704895200-1704902400@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding Customers and Competitors)\nDeveloping your brand and tone of voice\nPlanning your Content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-31/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240110T103000
DTEND;TZID=UTC:20240110T123000
DTSTAMP:20260403T181149
CREATED:20231204T110856Z
LAST-MODIFIED:20231204T110856Z
UID:10088258-1704882600-1704889800@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-21/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240109T140000
DTEND;TZID=UTC:20240109T160000
DTSTAMP:20260403T181149
CREATED:20231204T110810Z
LAST-MODIFIED:20231204T110810Z
UID:10088256-1704808800-1704816000@investinangus.com
SUMMARY:Producing engaging online content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nThis session will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/producing-engaging-online-content-29/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240109T100000
DTEND;TZID=UTC:20240109T120000
DTSTAMP:20260403T181149
CREATED:20231204T110727Z
LAST-MODIFIED:20231204T110727Z
UID:10088254-1704794400-1704801600@investinangus.com
SUMMARY:LinkedIn for business
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool\, you must learn how to use it\, and this webinar gives you expert guidance. \nYou will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand.
URL:https://investinangus.com/event/linkedin-for-business-31/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240108T140000
DTEND;TZID=UTC:20240108T160000
DTSTAMP:20260403T181149
CREATED:20231204T110648Z
LAST-MODIFIED:20231204T110648Z
UID:10088252-1704722400-1704729600@investinangus.com
SUMMARY:Video production for social media
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise.\nGet to know the various digital platforms that can be utilised to view and share video content.\nSee what editing apps are available and how to add music and subtitles.
URL:https://investinangus.com/event/video-production-for-social-media-5/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240108T100000
DTEND;TZID=UTC:20240108T120000
DTSTAMP:20260403T181149
CREATED:20231204T110553Z
LAST-MODIFIED:20231204T110553Z
UID:10088250-1704708000-1704715200@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-20/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231228T100000
DTEND;TZID=UTC:20231228T120000
DTSTAMP:20260403T181149
CREATED:20231023T143750Z
LAST-MODIFIED:20231023T143750Z
UID:10088161-1703757600-1703764800@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. \nWe will cover: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-31/
CATEGORIES:Business Start-up
END:VEVENT
END:VCALENDAR