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X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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TZID:UTC
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TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20240101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250122T140000
DTEND;TZID=UTC:20250122T160000
DTSTAMP:20260407T140942
CREATED:20241202T090634Z
LAST-MODIFIED:20241202T090634Z
UID:10090416-1737554400-1737561600@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-7/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250122T180000
DTEND;TZID=UTC:20250122T200000
DTSTAMP:20260407T140942
CREATED:20241209T085949Z
LAST-MODIFIED:20241209T085949Z
UID:10090442-1737568800-1737576000@investinangus.com
SUMMARY:Ready\, Steady\, Grow: How to Expand Your Business
DESCRIPTION:Ready to accelerate your business growth but unsure where to begin? \nLook no further than our Ready Steady Grow workshop focused on accelerating business growth. Led by experienced business advisers\, this session is designed to help you identify your growth potential and create a roadmap for success. \nThrough collaborative discussions with like-minded businesses\, you’ll gain new insights\, tools and knowledge to help support your growth plans. You’ll also walk away with a network of fellow business owners to connect with for ongoing support. \nDon’t miss this opportunity to take your business to new heights!
URL:https://investinangus.com/event/ready-steady-grow-how-to-expand-your-business-21/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250123T090000
DTEND;TZID=UTC:20250123T120000
DTSTAMP:20260407T140942
CREATED:20250116T111839Z
LAST-MODIFIED:20250116T111839Z
UID:10090534-1737622800-1737633600@investinangus.com
SUMMARY:AgriFood Innovations - Sustainable Agriculture and Food Systems
DESCRIPTION:At this online webinar series\, you will hear about ways in which the carbon footprint of food production can be reduced\, by different thematic areas. \nThese webinars will feature keynote speakers providing expertise in their given field and insights from Innovate UK funded projects. There will be an opportunity to network\, and pose questions to the innovators. \nFrom energy to co-product and waste valorisation to the blue economy\, join us for insightful discussions and  explore innovations in sustainable agriculture and food systems that will drive us towards a nature positive future.
URL:https://investinangus.com/event/agrifood-innovations-sustainable-agriculture-and-food-systems/
CATEGORIES:Food & Drink,Innovation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250123T093000
DTEND;TZID=UTC:20250123T130000
DTSTAMP:20260407T140942
CREATED:20241216T085213Z
LAST-MODIFIED:20241216T085213Z
UID:10090457-1737624600-1737637200@investinangus.com
SUMMARY:Unleash the Power of ChatGPT/AI for global business growth
DESCRIPTION:AI has been hitting the headlines recently\, with the launch of ChatGPT already making waves in various industries. \nChatGPT and other similar AI applications use natural language processing to create humanlike conversational dialogue. The language model can respond to questions and compose various written content\, including articles\, social media posts\, essays\, code and emails. \nThis webinar is updated weekly and covers a huge range of AI topics\, including getting the most out of popular models (ChatGPT\, Copilot and Gemini) for the creation of written and visual content. \nThis webinar will help you understand more about generative AI models and how you can use them to boost efficiency and productivity in your business.
URL:https://investinangus.com/event/unleash-the-power-of-chatgpt-ai-for-global-business-growth/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250123T100000
DTEND;TZID=UTC:20250123T120000
DTSTAMP:20260407T140942
CREATED:20241202T090724Z
LAST-MODIFIED:20241202T090724Z
UID:10090418-1737626400-1737633600@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook-9/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250123T100000
DTEND;TZID=UTC:20250123T160000
DTSTAMP:20260407T140942
CREATED:20241216T085332Z
LAST-MODIFIED:20241216T085332Z
UID:10090459-1737626400-1737648000@investinangus.com
SUMMARY:EOI - Scaling Internationally with Amazon & Other Global Marketplaces
DESCRIPTION:If you’re an established company looking to scale internationally\, this flexible accelerator programme is for you. \nWith a primary focus on maximising success on Amazon\, you’ll also explore other key online marketplaces including eBay and Etsy\, as well as specialised wholesale online marketplaces like Alibaba\, Wayfair\, Faire and more. \nThe programme will provide you with actionable strategies to expand your reach\, optimise marketplace performance\, and grow sales globally. \nYou’ll also benefit from a bespoke action plan and personalised 1-2-1 support to create your custom international growth strategy. \nProgramme Format:\nThis online programme will start on Wednesday 22 Jan 2025 with an in-person event. \nThe learning modules will then be released online\, and followed with bi-weekly Teams catch ups. \nThe programme will end on Wednesday 23 Apr 2025 with a final in-person event.
URL:https://investinangus.com/event/eoi-scaling-internationally-with-amazon-other-global-marketplaces/
CATEGORIES:Business Planning,International Trade
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250123T140000
DTEND;TZID=UTC:20250123T160000
DTSTAMP:20260407T140942
CREATED:20241202T090811Z
LAST-MODIFIED:20241202T090811Z
UID:10090420-1737640800-1737648000@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-29/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250123T160000
DTEND;TZID=UTC:20250123T180000
DTSTAMP:20260407T140942
CREATED:20241118T094247Z
LAST-MODIFIED:20241118T094247Z
UID:10090336-1737648000-1737655200@investinangus.com
SUMMARY:Kickstart your Marketing
DESCRIPTION:The workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content. \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
URL:https://investinangus.com/event/kickstart-your-marketing-18/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250124T093000
DTEND;TZID=UTC:20250124T123000
DTSTAMP:20260407T140942
CREATED:20241125T102205Z
LAST-MODIFIED:20241125T102205Z
UID:10090359-1737711000-1737721800@investinangus.com
SUMMARY:Understanding Co-ops for Creative Industry Businesses
DESCRIPTION:Are you thinking of starting a new creative business? Or looking for a different approach to your existing business or community venture? Have you considered a co-op? \nIf you’re looking for an inclusive\, democratic approach to your business\, then a co-op could be the perfect fit. \nOur free event\, Understanding Co-ops\, is brought to you by Co-operative Development Scotland\, one of Scottish Enterprise’s services\, and explores how your business can thrive as a co-operative. \nWhy co-ops?\nAll kinds of businesses operate as co-ops. These include pubs\, energy suppliers\, taxi firms\, bookstores\, community gardens\, wine sellers\, farms\, sports clubs\, and much more. \nCo-ops are run by their members. They can be customers\, employees\, residents\, or suppliers. They have a say in how the co-op is run – this makes it a fairer\, more collaborative\, and democratic way of doing business. \nCo-ops are also resilient as a business model. They are more than twice as likely to survive the early years of trading when compared to other start-up businesses. \nWhat to expect\nThe workshop will be led by a co-op specialist from Co-operate Scotland LLP and will feature guests from local creative industry co-ops: \n\nHen Hoose\nGlasgow Theatre Arts Collective\n\nOur guests will share their experiences of starting and running a co-op. \nThis informative and interactive workshop will give you a more in-depth understanding of co-operatives\, as well as the initial steps required to start one. You’ll discover: \n\nThe different kinds of co-ops and learn which type might suit you best\nWhat membership means\nThe strengths of co-ops versus traditional business models\nCo-op values and principles\nCo-op facts and figures\nThe different legal forms a co-op can take\nSupport for co-ops from Co-operative Development Scotland
URL:https://investinangus.com/event/understanding-co-ops-for-creative-industry-businesses/
LOCATION:Civic House\, 26 Civic Street\, Glasgow\, G4 9RH
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250125T100000
DTEND;TZID=UTC:20250125T120000
DTSTAMP:20260407T140943
CREATED:20241118T094340Z
LAST-MODIFIED:20241118T094340Z
UID:10090338-1737799200-1737806400@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, we are here to support you and help you decide if this is the right path for you. \nWe will cover: \n\nPersonal finance\nPlanning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-56/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250127T130000
DTEND;TZID=UTC:20250127T160000
DTSTAMP:20260407T140943
CREATED:20250106T114200Z
LAST-MODIFIED:20250106T114200Z
UID:10090486-1737982800-1737993600@investinangus.com
SUMMARY:Business Support – Drop In Sessions (Kirriemuir Library)
DESCRIPTION:The Business Gateway team will be at Kirriemuir Library to offer expert advice and support for all your business questions. \nDrop in and speak to us\, or use the book now button and a member of the team will be in touch to book an appointment. \nWhether you’re just starting out or looking to grow business\, our advisers are here for you every step of the way.
URL:https://investinangus.com/event/business-support-drop-in-sessions-kirriemuir-library/
LOCATION:Kirriemuir Library\, 28 Reform Street\, Kirriemuir\, DD8 4BS
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250127T140000
DTEND;TZID=UTC:20250127T160000
DTSTAMP:20260407T140943
CREATED:20241202T090857Z
LAST-MODIFIED:20241202T090857Z
UID:10090422-1737986400-1737993600@investinangus.com
SUMMARY:Social media essentials: TikTok and Instagram Reels
DESCRIPTION:TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos\, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts)\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms
URL:https://investinangus.com/event/social-media-essentials-tiktok-and-instagram-reels-9/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250127T180000
DTEND;TZID=UTC:20250127T200000
DTSTAMP:20260407T140943
CREATED:20250120T173912Z
LAST-MODIFIED:20250120T173912Z
UID:10090544-1738000800-1738008000@investinangus.com
SUMMARY:A Guide to Completing your Self-Assessment Tax Return with EQ Chartered Accountants
DESCRIPTION:If you are newly self-employed and are required to submit a self-assessment return for the first time or want to better understand the basics of completing your Self-Assessment Tax Return then this workshop is for you. \nThe session will cover the key dates\, the basics about allowable expenses and record keeping\, as well as how income tax and National Insurance Contributions are calculated.
URL:https://investinangus.com/event/a-guide-to-completing-your-self-assessment-tax-return-with-eq-chartered-accountants-3/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250128T160000
DTEND;TZID=UTC:20250128T180000
DTSTAMP:20260407T140943
CREATED:20241209T090036Z
LAST-MODIFIED:20241209T090036Z
UID:10090444-1738080000-1738087200@investinangus.com
SUMMARY:Business Finance Viability
DESCRIPTION:Led by experienced advisers\, this webinar takes the fear out of finances\, providing practical tools and guidance to help you confidently manage your business’s budgeting and forecasting. You’ll learn how to identify the hidden costs of running your business\, including the cost of hiring staff\, maintaining stock levels\, and other crucial expenses. \nThrough a series of engaging exercises\, you’ll gain a deeper understanding of your business’s financial viability\, helping you make informed decisions about its future growth and success. Whether you’re a new entrepreneur or have been in business for a couple of years\, this webinar is tailored to your needs\, providing you with the knowledge and skills to take your business to the next level. \nDon’t let financial worries hold you back from realizing your business’s full potential. Sign up for the Business Finance Viability webinar today and discover how to confidently manage your business’s financial health!
URL:https://investinangus.com/event/business-finance-viability-20/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250129T130000
DTEND;TZID=UTC:20250129T150000
DTSTAMP:20260407T140943
CREATED:20241118T094445Z
LAST-MODIFIED:20241118T094445Z
UID:10090340-1738155600-1738162800@investinangus.com
SUMMARY:Finding\, keeping and looking after your staff
DESCRIPTION:One of the most daunting challenges a business can face is the process of hiring employees\, interviewing\, payroll\, pensions\, contracts\, remote working and more\, it is a minefield for the business owner. \nThis webinar will allow you to have the key information in your possession to take on staff and look after your team. \nWe’ll cover: \n\nFinding\, keeping and looking after your staff\nAttracting and recruiting the best people for your business\nYour obligations as employers\nHow to retain staff members\nMoving on\nDismissal\nRestructure/Redundancy\n\nWe will also look at: \n\nHow in the current climate you can manage staff and teams in a remote environment\, considering their productivity\, efficiency\, and the issues of home working\nHow you can best manage staff to ensure productivity is kept and mental health is supported\nThe impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed
URL:https://investinangus.com/event/finding-keeping-and-looking-after-your-staff-9/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250130T093000
DTEND;TZID=UTC:20250130T113000
DTSTAMP:20260407T140943
CREATED:20241216T085442Z
LAST-MODIFIED:20241216T085442Z
UID:10090462-1738229400-1738236600@investinangus.com
SUMMARY:Mastering Prompt Engineering with ChatGPT
DESCRIPTION:This comprehensive masterclass will immerse you in the world of AI and prompt engineering. \nPrompt engineering is the term used for the way you craft your questions or tasks\, ‘prompts’\, for AI models to get the best results. \nThe session will help you master interactions with ChatGPT\, OpenAI’s advanced generative AI model. It offers a deep dive into the nuances of AI communication\, focusing on the intricacies of crafting effective prompts that lead to meaningful and insightful AI-generated content. \nAfter this webinar\, you’ll be able to use AI models to work smarter. Crafting prompts that help you improve productivity\, streamline tasks\, spark fresh ideas and save you time and money.
URL:https://investinangus.com/event/mastering-prompt-engineering-with-chatgpt/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250130T100000
DTEND;TZID=UTC:20250130T120000
DTSTAMP:20260407T140943
CREATED:20241202T090941Z
LAST-MODIFIED:20241202T090941Z
UID:10090424-1738231200-1738238400@investinangus.com
SUMMARY:Social media essentials: Instagram
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools\nBest practice profiles\, and some strategies to help your business stand out from the crowd\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels
URL:https://investinangus.com/event/social-media-essentials-instagram-8/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250130T130000
DTEND;TZID=UTC:20250130T160000
DTSTAMP:20260407T140943
CREATED:20241125T103214Z
LAST-MODIFIED:20241125T103214Z
UID:10090375-1738242000-1738252800@investinangus.com
SUMMARY:Marketing for your business
DESCRIPTION:Without proper marketing your business cannot have a lasting impact. This bootcamp will help you to identify\, profile and gain a deeper understanding of your target audiences\, how to conduct market research and build a marketing plan. It will also explain brand development and positioning – choosing your price points. \nAgenda: \nMarketing and market research \n\nWhat is Marketing?\nHow to understand your audience using market research\n\nUnderstanding Your Customers and Competition \n\nUnderstanding your competitors\nIdentifying your customers and categorising them\nUnderstanding your customers’ needs and motivations\n\nMarketing Planning\, Pricing and Branding \n\nPricing Considerations\nDeveloping your brand\nDeveloping your message\nDeciding on the best marketing methods for your business\nBudgeting and evaluating
URL:https://investinangus.com/event/marketing-for-your-business-3/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250130T140000
DTEND;TZID=UTC:20250130T160000
DTSTAMP:20260407T140943
CREATED:20241202T085542Z
LAST-MODIFIED:20241202T085542Z
UID:10090390-1738245600-1738252800@investinangus.com
SUMMARY:How to plan and schedule your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/how-to-plan-and-schedule-your-online-content-5/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250131T100000
DTEND;TZID=UTC:20250131T120000
DTSTAMP:20260407T140943
CREATED:20241118T094559Z
LAST-MODIFIED:20241118T094559Z
UID:10090342-1738317600-1738324800@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-11/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250131T130000
DTEND;TZID=UTC:20250131T150000
DTSTAMP:20260407T140943
CREATED:20241202T085634Z
LAST-MODIFIED:20241202T085634Z
UID:10090392-1738328400-1738335600@investinangus.com
SUMMARY:Creating an effective email marketing strategy
DESCRIPTION:Customers buy from businesses that they know\, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.Most businesses send monthly newsletters to stay in touch with their audience\, but your results will improve with a structured plan and the best practices that will be explored in this webinar. Whether you’re new to email marketing or you’re looking to optimise your email strategy\, this webinar enable you to: \n\nAdopt email marketing into your wider marketing strategy and gain insight into your target audience\nUnderstand the key stages of an effective marketing strategy\nSegment your audiences and to target and position your offering to them effectively\nCreate a value-driven and customer-focussed content for email marketing whilst measuring and testing it’s effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nOptimise the different components of a successful email campaign\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications and use best practices for escaping the spam folder
URL:https://investinangus.com/event/creating-an-effective-email-marketing-strategy-9/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250203T140000
DTEND;TZID=UTC:20250203T160000
DTSTAMP:20260407T140943
CREATED:20250106T120457Z
LAST-MODIFIED:20250106T120457Z
UID:10090488-1738591200-1738598400@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-21/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250204T100000
DTEND;TZID=UTC:20250204T120000
DTSTAMP:20260407T140943
CREATED:20250106T120546Z
LAST-MODIFIED:20250106T120546Z
UID:10090490-1738663200-1738670400@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-5/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250205T140000
DTEND;TZID=UTC:20250205T160000
DTSTAMP:20260407T140943
CREATED:20250106T120711Z
LAST-MODIFIED:20250106T120711Z
UID:10090494-1738764000-1738771200@investinangus.com
SUMMARY:Photography for digital marketing
DESCRIPTION:During this webinar you will: \n\nDiscover the basic ‘dos and don’ts’ of taking your own pictures\, editing them and uploading them onto digital platforms\nSee some real-life examples of posts that demonstrate good\, bad and indifferent use for businesses
URL:https://investinangus.com/event/photography-for-digital-marketing-5/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250205T140000
DTEND;TZID=UTC:20250205T170000
DTSTAMP:20260407T140943
CREATED:20250106T120633Z
LAST-MODIFIED:20250106T120633Z
UID:10090492-1738764000-1738774800@investinangus.com
SUMMARY:A Beginners Guide to Facebook Marketing
DESCRIPTION:Attendees are encouraged to bring their laptops for this hands-on session\, where they will gain a deeper understanding of how social media can benefit their business. \nWhat we’ll cover: \n\nSetting Up Accounts Correctly:\n\nChoosing icon images for logos and banners that showcase your services/products\nConfiguring ‘Settings’ (e.g.\, social media links\, service areas\, business hours)\nNavigating the ‘Professional Dashboard’ (Page Access\, Inbox\, Audience Insights\, Content Insights)\n\n\nBusiness vs. Personal Pages:\n\nUnderstanding the differences between Business and Personal pages\nFriends vs. Followers: What you need to know\n\n\nIntroduction to Meta Suite:\n\nA basic overview of Meta Suite and its features\n\n\nCrafting Effective Social Media Posts:\n\nStorytelling techniques and using hashtags to expand your reach\n\n\nScheduling Posts with Meta Suite Planner:\n\nAttendees will use their own visuals to create\, edit\, hashtag\, and schedule three posts\nEditing posts specifically for Instagram: Why it matters\n\n\nDeveloping a Social Media Strategy:\n\nThe importance of having a strategy and how to create one\n\n\n\nBest practices for social media imagery \nBy the end of this workshop\, you’ll be equipped with practical skills to effectively use social media for marketing your business.
URL:https://investinangus.com/event/a-beginners-guide-to-facebook-marketing-2/
LOCATION:The Craws Nest\, 67 Ravensby Park Gardens\, Carnoustie\, DD7 7NY
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250206T100000
DTEND;TZID=UTC:20250206T120000
DTSTAMP:20260407T140943
CREATED:20250106T120746Z
LAST-MODIFIED:20250106T120746Z
UID:10090496-1738836000-1738843200@investinangus.com
SUMMARY:Social media essentials: Instagram
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools\nBest practice profiles\, and some strategies to help your business stand out from the crowd\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels
URL:https://investinangus.com/event/social-media-essentials-instagram-9/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250206T140000
DTEND;TZID=UTC:20250206T160000
DTSTAMP:20260407T140943
CREATED:20250106T120825Z
LAST-MODIFIED:20250106T120825Z
UID:10090499-1738850400-1738857600@investinangus.com
SUMMARY:An introduction to business websites
DESCRIPTION:This webinar will take you through all the steps required to design\, build and host a business website. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content\nCreating your brand’s visual identity online\, your site’s blueprint and how you can structure your site map\nWhat’s involved in registering your domain\, maintaining your site content\, and options for hosting it\n\nThis webinar will also offer guidance on when and how to outsource your website development\,covering topics such as choosing a suitable content management system\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-6/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250206T180000
DTEND;TZID=UTC:20250206T200000
DTSTAMP:20260407T140943
CREATED:20241216T084332Z
LAST-MODIFIED:20241216T084332Z
UID:10090446-1738864800-1738872000@investinangus.com
SUMMARY:The Basics of Starting a Business
DESCRIPTION:This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan\, start building a set of SMART Goals\, give thought to business skills development and provide a clear path for steps to launch your business. \nYou will also learn about the key considerations when starting a business and what steps you will need to take from legal\, financial and strategic standpoints. \nBy the end of the webinar\, you will have the information required to start building an action plan and be confident about understanding the next steps.
URL:https://investinangus.com/event/the-basics-of-starting-a-business-17/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250207T100000
DTEND;TZID=UTC:20250207T120000
DTSTAMP:20260407T140943
CREATED:20250106T130046Z
LAST-MODIFIED:20250106T130046Z
UID:10090501-1738922400-1738929600@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-30/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250210T100000
DTEND;TZID=UTC:20250210T120000
DTSTAMP:20260407T140943
CREATED:20250120T173954Z
LAST-MODIFIED:20250120T173954Z
UID:10090546-1739181600-1739188800@investinangus.com
SUMMARY:Bookkeeping essentials
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/bookkeeping-essentials-18/
CATEGORIES:Finance
END:VEVENT
END:VCALENDAR