Invest in Angus

Pinterest for business
2022-01-13 14:00 - 16:00 UTC
Thinking about using Pinterest to showcase your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest.
We will cover which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting content and how that can maximise impact.

Photography for online business
2022-01-13 10:00 - 12:00
During this webinar you will:

Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms.
See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.

Marketing your business on a budget
2022-01-12 14:00 - 16:00
When budgets are tight it can be difficult to find the funds for marketing. This webinar will help you use marketing to increase customer engagement. We will offer marketing tips and advice that you can then use across your business. Without bursting the bank!
We will look at:

How marketing extends way beyond what most businesses consider it to be and how that provides opportunities for businesses to make transformational change with little or no extra spend.
Identifying Marketing Priorities and using these to reshape your business.
The Marketing Mix as a tool for reviewing how your business plans and delivers its marketing activity.
How your marketing activity is delivered successfully and effectively in your business.
A series of top tips including the importance of understanding your customers, the core components of a brand, the value of strong and consistent branding and the power of of a clear focus and creativity.
The many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers, but also looking how this has changed in a world where marketing has moved online.

Starting a business: Everything you need to know
2022-01-12 10:00 - 12:00
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and this webinar will help you decide if this is the right path for you. We will explore your potential customers, the problems your business can solve for them and how you can do that better than the competition. Once that is clear, we will look at the key activities and costs involved in starting and running the business and tools for determining the commercial viability before considering the main options for business structures (sole trader, partnership, or limited company).
We will look at:

Personal finance planning – how much do you need to earn?
Researching your market – to develop an understanding of your market, who your customers are, understanding your competition and what the trends are within your chosen field.
Business structure – what are the main business structures? How to decide which is right for you and how to register as a business.
Creating your start-up action plan – an outline.

Facebook for business
2022-01-11 18:00 - 20:00
In this webinar you will:
– Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy.
– Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach and impact.
– Learn from the stats and data you can get from the system and discover who your most interested customers/clients are.
– Understand the power of Facebook advertising, and other selling options available to you.

Bookkeeping and finance: The essentials for business
2022-01-11 14:00 - 16:00
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including developing basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund both start up and growth. At the end of the session, you will receive a workbook on excel to help you manage and monitor costs and sales.
After this webinar, you will be able to:

Implement basic bookkeeping skills across your business
Create a profit and loss account
Understand what expenses can and cannot be claimed
Use financial management to increase revenues and profits
Understand how you can fund your business

Enhance your business with digital
2022-01-11 10:00 - 11:30
Discover the opportunities using digital could bring your business as well as what you need to consider if your business isn’t online yet. This free webinar will give you the chance to up-skill your digital knowledge and explore some of the common fears and barriers associated with moving your business online, using social media channels and much more.
We will cover:

The opportunities and benefits that doing more digitally could offer your business
Websites and ecommerce
Content marketing and key digital channels, including social media, search and email
Opportunities with cloud computing
Remote working tools
The importance of cyber resilience

The Complete Guide to Starting a Business
2022-01-10 18:00 - 20:00
The webinar will provide you with the opportunity to network with other business owners and will also highlight useful sources of information, advice and guidance.
This webinar is for businesses based in Dundee, Angus or Perth.

Paid for advertising
2022-01-10 14:00 - 15:30
After this webinar you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you, as well as the mix of social media platforms you can choose from.
We will cover:

Strategy, ad content guidelines and ad sizes
Keyword planning, tracking and analysis to optimise your campaigns.
You will gain a clearer understanding of how to evaluate and analyse existing social media advertising campaigns
Pinpoint areas for improvement and be on top of legal guidelines.

An introduction to business websites & what you need to consider
2022-01-10 10:00 - 12:00
This webinar will take you right from the beginning of website building. You will learn about:

The need to determine website objectives
The importance of knowing who your audience is and measuring results
Setting clear calls to action and creating engaging content.
Create your brand’s visual identity online, your site’s blueprint and how you can structure your site map.
What’s involved in registering and maintaining your site content and options for hosting it.

This webinar will also offer guidance on when and how to outsource your website development. Covering topics such as where to find a contractor, what to organise first and costing for the work.

Start-Up: Awareness
2022-01-10 09:30 - 11:30
This webinar aims to make you aware of the various requirements involved in setting up a business.
The webinar will provide you with the opportunity to network with other business owners and will also highlight useful sources of information, advice and guidance. This webinar is for businesses based in Dundee, Angus or Perth.
