Get impact & engagement with social media analytics
2022-11-21 14:00 - 16:00 UTC
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, impressions, demographics and more, all of which can help towards improving the impact of your posting and targeting.
This webinar will help you understand how to access those metrics, and how to use them to improve your social media delivery.

Fife & Tayside Procurement Surgery
2022-11-22 09:00 - 13:00
Local suppliers are invited to attend clinic appointments lasting 20 minutes, available from 9:00am to 1:00pm by prior appointment only. The appointments shall be conducted via Webex, hosted by the Supplier Development Programme.
Procurement Surgery Aims
Procurement Surgeries will:

Signpost and prepare businesses to local support, aiming to increase their confidence when tendering with the public sector;
Assist suppliers in gaining knowledge of local supply chain opportunities across Fife and Tayside;
Help the Councils build relationships with suppliers and break down barriers to bidding;
Raise awareness of the opportunities within public sector procurement, such as Regulated Procurement Pipelines; and
Support suppliers in becoming “tender ready” with the Supplier Development Programme to better understand and respond to the “ask” from local authorities in procurement.

Bookings for Procurement Surgeries must be booked in advance by SMEs by logging into the SDP website and answering the required questions that are part of the booking process.
This event will say it is fully booked, it is not. If you are interested in attending please register. Suppliers will be placed on a waiting list in the first instance, and allocated a time slot by the Supplier Development Programme.
Due to high demand for these sessions, eligible SMEs are asked not to book more than one procurement surgery per financial year. Should an eligible business register for more than one procurement surgery, it will be allocated a place at the next procurement surgery with the local authority area in which it is based.
Please note: these Procurement Clinics are open to eligible SME businesses based within Angus, Dundee City, Fife and Perth & Kinross Councils only.

Learning Zone - How to run a more efficient business
2022-11-22 10:00 - 11:00
We will explore the ways you can improve your efficiency with the least business impact and at a low cost, covering:

Governance and process
Good financial management
Understanding your sales and costs
Targeting only profitable customers
Reducing stock
Cutting wastage (process, people, and projects)

LinkedIn for business
2022-11-22 14:00 - 16:00
No longer just an online CV, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance.
You will:

Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.
Learn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.
Understand that content is king on LinkedIn, and we’ll show you how to plan and produce captivating content that enriches your brand.

An Introduction to Bookkeeping
2022-11-22 18:00 - 20:00
This workshop will explain:

what financial records are needed
the broad principles and procedures of accounting systems
how to choose accounting systems – both manual and computerised
which financial statements and statutory returns are relevant to your business
different accounting periods and financial years
how to use financial records for monitoring the financial state of your business
cash flow forecasting, profit and loss statements as well as what they should contain
what financial measures and forecasts are needed by your business
what information on financial record keeping is available and from whom

By the end of the workshop you will be able to introduce or improve your financial record keeping system and improve how you manage your finances.
This webinar is for businesses in Dundee, Angus and Perth.

Robertson Group Tayside - Supply Chain Event
2022-11-23 09:00 - 11:00 | Carnoustie Golf Hotel, Links Parade, Carnoustie, DD7 7JE
Robertson Construction Tayside is hosting a Supply Chain Event to give local subcontractors and suppliers the opportunity to learn more about the business as well as our upcoming project, Monifieth Learning Campus.
Monifieth Learning Campus is a replacement for the existing Monifieth High School. The new Campus will be constructed on the existing site with a GIFA of circa 13,800m2, to cater for 1,200 pupils and will also incorporate an early years learning facility.
Anticipated site start is May 2023, with phase 1 scheduled to complete July 2025. Phase 2 will commence in August 2025 and will complete in July 2026.
The project is being designed and built to Passive House standard.
This event is primarily for new subcontractors and suppliers to Robertson therefore, as we have limited capacity, we would encourage new supply chain to attend over businesses we have existing relationships with.
We will be hosting 2 sessions on the day; 09:00 – 10:00 and 10:30 – 11:30.

Search Engine Optimisation (SEO) for tourism businesses – Part 1
2022-11-23 11:00 - 12:30
It’s more vital than ever to get your business to the first few places in the online search results page. These two 90-minute events will tell you all you need to know to improve your rankings, including how search engines work.
This first session will show you how search engines work and we’ll show you the anatomy of results pages and what customers and clients look at on these pages.
You’ll see how to find out what key words people are using when they search for your service, and we’ll demonstrate how you use that information to greatly increase your ranking in results pages.

Email marketing for business
2022-11-23 15:00 - 17:00
Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to:

Segment your audiences and target them effectively
Create a quality marketing email and measure its effectiveness
Identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels
Identify the different components of a successful email campaign, including design, HTML v text and other formats
Use reporting and key metrics to make sure your campaigns are successful
Be compliant with legal requirements relating to email communications

Marketing Strategy Workshop
2022-11-23 18:00 - 20:00
This new workshop will cover the crucial next steps in what you need to know to ensure successful marketing takes place within your business.
Marketing Strategy is an advancement from our ‘Market Research Made Easy’ workshop, with the specific focus on supporting those businesses that are established and already have the basic marketing methods in place.
This workshop will look at:

Marketing Audit – current knowledge and success.
Understanding what ‘Marketing’ is.
The importance and benefits of planning.
How to develop your Marketing Strategy.
Measuring your marketing output
Top tips to improve your Marketing Strategy

By the end of this workshop, you will come away with the knowledge plus top tips for implementing your own marketing strategy plan into your business.
This webinar is for businesses based in Dundee, Angus and Perth.

Learning Zone – Successfully starting a business
2022-11-23 19:00 - 20:00
So many start-up businesses fail due to lack of planning. This webinar will be a short and sharp overview of what you need to think about to ensure your business is sustainable and avoids the pitfalls when starting up.
We will cover:

Why start-ups fail (cash, time, market research)
Spend time researching your idea
Will you be a sole trader or a limited company?
What are your main revenue streams?
What are your main start up and running costs?
What assets, resources and people do you need?

Finance 1-2-1 Surgery Sessions
2022-11-24 09:00 - 17:00
Take this opportunity to discuss your finance queries with our finance specialist, Scott Geddes. Gain clarity on the start-up and running costs for your business or discuss how to make your business profitable and financially viable.
Brush up on some financial basics by learning how to create a cash-flow forecast and better understand your business’s profit and loss accounts. If you’re getting ready to apply for funding, lean on Scott’s experience to understand what lenders are looking for.
Become aware of your financial commitments, as they can differ depending on your business type.
Once you have booked your space online, one of our team will be in touch to discuss an appointment time with you and send you further information. These sessions can take place online via Zoom or alternatively, face to face in our Dundee Business Gateway Office.
These appointments are aimed at businesses based in Dundee, Angus, and Perth.

Webinars, live streams, and video conferences: Running a business remotely
2022-11-24 10:00 - 12:00, 2022-12-01 14:00 - 16:00
There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through:

What webinars, live streams and video conferences are and what is right for your business
Case studies and examples of how they are used
An overview of the tools and platforms currently available

The basics of trading on Ebay, Etsy and Amazon Marketplaces
2022-11-24 14:00 - 16:00
As a consumer, you’ve almost certainly purchased online from one of the global marketplaces such as Ebay, Etsy or Amazon, so why wouldn’t your customers do the same and buy from you?
We will cover:

Why to sell via a Marketplace, your own website, or both
Choosing the right Marketplace – looking specificly at Ebay, Etsy and Amazon

Understanding Profit Margins and how Marketplace fees affect them

An overview of some of the rules and regulations enforced by these platforms
Trading internationally – what’s possible?

You’ll leave with a better understanding of how online marketplaces can help you reach your target audience, which marketplace is best for you, and how to get started selling quickly and easily.

Video production for social media
2022-11-25 10:00 - 12:00
Video captures people’s attention online and is important for getting your message across, while engaging with your target audience.
Learn how to:

Choose what type of video to create to suit your business objectives
Plan, shoot, edit, and upload video without special kit or expertise.
Get to know the various digital platforms that can be utilised to view and share video content.
See what editing apps are available and how to add music and subtitles.

The low-cost guide to marketing your business
2022-11-25 14:00 - 16:00, 2022-12-02 09:00 - 11:00
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank!
We will look at:

How marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend
Identifying marketing priorities and using these to reshape your business.
The marketing mix as a tool for reviewing how your business plans and delivers its marketing activity
How your marketing activity is delivered successfully and effectively in your business
A series of top tips including the importance of understanding your customers, the core components of a brand, the value of strong and consistent branding, the value of a clear focus and the power of creativity
The many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers, but also looking how this has changed in a world where marketing has moved online
The foundations of effective marketing in a digital age, looking at how your business can grasp new ways of marketing such as social media, web, and digital PR

Search Engine Optimisation (SEO) for tourism businesses – Part 2
2022-11-28 11:00 - 12:30
In part 1, we saw how search engines work and how to find out what people are searching for.
In part 2, we’ll look at the many factors that influence how far up the search rankings you go.
You’ll see how to optimise these factors and how to keep up with future changes in the algorithms that search engines use. You’ll be shown how use tools and plug-ins such as Google Search Console, Google Business Profile and robots.txt
We’ll then demonstrate how to avoid ‘violations’ and their consequent penalties.

Paid for advertising
2022-11-28 14:00 - 16:00
This webinar is designed to help you make more informed decisions about where paid-for advertising fits in to your digital marketing strategy. During the webinar we will discuss various key considerations of paid advertising, provide advice on planning, explore platform options and look at measuring the impact of your ads.
By the end of the webinar, you’ll have a better understanding of:

Key concepts of paid ads and how it fits within your strategy
Best practice during ads setup
Importance of planning for paid Ads
How to evaluate and understand performance of paid ads

How to build a digital marketing plan
2022-11-29 10:00 - 12:00
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals.
We will cover:

The importance of planning your digital marketing activities
Building your plan around a simple framework
Conducting a situational analysis (and understanding Customers and Competitors)
Developing your brand and tone of voice
Planning your Content strategy
Prioritising digital channels
Evaluating your Digital Marketing efforts

HR – Recruiting, managing, and retaining staff
2022-11-29 17:00 - 19:00
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner.
This webinar will allow you to have the key information in your possession to take on staff and manage your team.
Topics covered:

Recruiting, managing, and retaining staff
Attracting and recruiting the best and right people for our business
Our obligations as employers
Managing people to stay with us
Moving on
Dismissal
Restructure/Redundancy

We will also look at:

How in the current climate you can manage staff and teams in a remote environment, considering their productivity, efficiency, and the issues of home working
How you can best manage staff to ensure productivity is kept and mental health is supported
The impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed

Marketing 1-2-1 Surgery Sessions
2022-11-30 09:00 - 17:00
Whether you’d like to discuss market research, marketing strategy or would even just like an impartial review of your website or social media page, this is an opportunity to book a one to one appoint either from our Dundee office or over Zoom with our marketing specialist, Stuart Milne.
Once you have booked your space, one of our team will be in touch to arrange an appointment.
These appointments are for businesses based in Dundee, Angus or Perth.

Online Sales: Improve, develop & make more money
2022-11-30 10:00 - 12:00
What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both? This webinar will help you decide.
We will cover:

Factors to consider when selling online.
What eCommerce options exist, and the benefits of each
Differences in available eCommerce platforms
Benefits of automation
Key items to optimise performance

How to stay secure online
2022-11-30 13:00 - 14:00
This panel webinar, led by a panel of experts, will offer valuable discussion, insights, and tips on recognising potential threats; securing data and personal information; and reinforcing why online security and the importance of protecting your customers online is essential for every business.
This session will explore:

What are the most common online threats in today’s world?
What are the most common ways that businesses are likely to be impacted by online threats?
Top tips for managing online security and building cyber resilience
The first thing you should do if your business is the victim of a cyber-attack
What support is out there to help businesses understand how to better protect their online security?

What is a social enterprise & how to become one
2022-11-30 18:00 - 19:00
There are many questions around social enterprises.

What actually is a social enterprise and how does it differ from a charity?
Could your business be a social enterprise?
What would be the benefits?
How do you go about this?

Bayile Adeoti, founder of Dechomai and the president of Scottish Women in Business hosts this zoom event to do just that. She will also be joined by FirstPort and Social Enterprise Scotland.
The floor will be open for all your questions about your business, your ideas and all the burning questions you have.

Ready, Steady, Grow: How to Expand Your Business
2022-11-30 18:00 - 20:00
Are you a business that has been trading for less than five years?
Do you realise your full potential? This is an opportunity for you to gain an outsider’s perspective, which can be essential in realising the potential for your business to expand.
Working with our advisers, you will analyse the current state of your business, and identify key areas for growth. You will also be shown various tools that can be utilised to analyse your business’ performance.
You will leave this webinar feeling motivated, with the knowledge of how to grow your business. You’ll now be able to set new goals, that previously weren’t possible.
If you are an early-stage business looking to grow, book your place now!
This webinar is for businesses located in Perth, Dundee & Angus.

How to write and develop your business plan
2022-12-01 08:00 - 10:00
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant, and how you can develop a business plan to meet your needs.
We will:

Provide a structure for a business plan
Review each section of what should be included within the business plan
Explain when and how to use a business plan
Explore the connections (and importance) between the words and the numbers
Look at how to identify and manage cashflow within the business planning process

An Introduction to Self-Employment and Starting your own Business
2022-12-01 18:00 - 20:00
The workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information, advice and guidance.
There will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.
This webinar is for businesses based in Dundee, Angus and Perth.

TikTok and Instagram Reels for business
2022-12-01 18:00 - 20:00
You might view TikTok as a stream of dance trends and lip-synching videos, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication.
We will cover:

How to optimise your TikTok and Instagram accounts for the best results with video.
How to discover the latest trends on each platform and leverage this to create popular videos for your business.
Ideas for creating content to entertain, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts).
How to increase engagement and reach by paying attention to your videos’ structure, duration, titles and understanding hashtags and algorithms.
The best kit, apps and workflow to create bitesize vertical videos for both platforms.

How to start a business: The basics
2022-12-01 18:00 - 20:00
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved.
We will cover:

Personal finance planning – how much do you need to earn?
Researching your market – who your customers are, understanding your competition and what the trends are within your chosen field
Business structure – what are the core business structures? How to decide which is right for you and how to register as a business
Creating your start-up action plan – an outline
Marketing
Pricing
Naming the business
Basic bookkeeping
Forecasting
Financing, banking, insurance, and VAT
Tax
