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X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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X-PUBLISHED-TTL:PT1H
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TZID:UTC
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TZOFFSETFROM:+0000
TZOFFSETTO:+0000
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DTSTART:20230101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240315T100000
DTEND;TZID=UTC:20240315T120000
DTSTAMP:20260403T181715
CREATED:20240122T141954Z
LAST-MODIFIED:20240122T141954Z
UID:10088557-1710496800-1710504000@investinangus.com
SUMMARY:TikTok for Business
DESCRIPTION:We’ll look at how to segment the global social media audience into the audience you are trying to target\, discuss what social media platforms will work for your audience\, and how to create engaging video content which will spark interaction with your brand. \nPart of the session will look at planning video content and production and different methods to use.
URL:https://investinangus.com/event/tiktok-for-business/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240314T180000
DTEND;TZID=UTC:20240314T200000
DTSTAMP:20260403T181715
CREATED:20240122T141907Z
LAST-MODIFIED:20240122T141907Z
UID:10088555-1710439200-1710446400@investinangus.com
SUMMARY:e-Commerce with Shopify
DESCRIPTION:Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar\, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. \nBy the end of this webinar\, you will be able to: \n\nUnderstand the essential features that a website needs to have to sell physical and digital products online\nUnderstand what Shopify is and how to use the features it offers to build a secure and powerful e-Commerce website\nUse the Shopify page builder and work with free themes to get the design and style of your website on-brand\nUnderstand how to manage orders and deliver great customer service\nUnderstand how to launch your new e-Commerce website and ensure all essential building blocks are in place using a pre-launch checklist
URL:https://investinangus.com/event/e-commerce-with-shopify-20/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240314T133000
DTEND;TZID=UTC:20240314T163000
DTSTAMP:20260403T181715
CREATED:20240214T132251Z
LAST-MODIFIED:20240214T132251Z
UID:10088718-1710423000-1710433800@investinangus.com
SUMMARY:DBT’s Australia and New Zealand Roadshow 2024 - Dundee
DESCRIPTION:Australia and New Zealand offer significant trade opportunities for UK businesses. This is your chance to explore these with trade experts. \nYou’re invited to join the UK Government’s Department for Business and Trade (DBT) in Dundee on 14 March for a Scottish Food and Drink Industry event\, highlighting opportunities in-market and practical tips for routes to market. You will have the chance to hear from in-country trade advisors\, businesses successfully exporting to these markets\, and more. \nThis is a great opportunity to: \n\nHear directly from a wide range of speakers including our DBT teams based in Australia and New Zealand\nJoin interactive sessions on the opportunities for selling products and services\nUnderstand the benefits of the Free Trade Agreements for your business\nNetwork with other businesses and specialists from DBT
URL:https://investinangus.com/event/dbts-australia-and-new-zealand-roadshow-2024-dundee/
LOCATION:Malmaison Dundee\, 44 Whitehall Crescent\, Dundee\, DD1 4AY
CATEGORIES:Exporting,International Trade
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240314T100000
DTEND;TZID=UTC:20240314T130000
DTSTAMP:20260403T181715
CREATED:20240129T101756Z
LAST-MODIFIED:20240129T101756Z
UID:10088577-1710410400-1710421200@investinangus.com
SUMMARY:Canva
DESCRIPTION:This course covers editing pictures\, designing cover photos and collages\, and making professional-looking images without needing a designer. \nYou’ll pick up quick Canva tips\, shortcuts\, and best practices for free\, understand the importance of good graphic design for building your brand\, and discover how to create quality graphics. The goal is to help you quickly and effectively produce engaging content\, saving time and effort.
URL:https://investinangus.com/event/canva/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240314T100000
DTEND;TZID=UTC:20240314T120000
DTSTAMP:20260403T181715
CREATED:20240122T141806Z
LAST-MODIFIED:20240122T141806Z
UID:10088553-1710410400-1710417600@investinangus.com
SUMMARY:An introduction to business websites & what you need to consider
DESCRIPTION:This webinar will take you through all the steps required to design\, build and host a business website. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content\nCreating your brand’s visual identity online\, your site’s blueprint and how you can structure your site map\nWhat’s involved in registering your domain\, maintaining your site content\, and options for hosting it\n\nThis webinar will also offer guidance on when and how to outsource your website development. Covering topics such as choosing a suitable content management system\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-what-you-need-to-consider-33/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240314T100000
DTEND;TZID=UTC:20240314T110000
DTSTAMP:20260403T181715
CREATED:20240226T152700Z
LAST-MODIFIED:20240226T152700Z
UID:10088764-1710410400-1710414000@investinangus.com
SUMMARY:Using AI for business and international growth
DESCRIPTION:This webinar will help you understand artificial intelligence (AI) and its potential business uses. \nGet an introduction to AI technology\, see practical steps for using it\, and learn about its limitations.
URL:https://investinangus.com/event/using-ai-for-business-and-international-growth/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240313T180000
DTEND;TZID=UTC:20240313T200000
DTSTAMP:20260403T181715
CREATED:20240122T141709Z
LAST-MODIFIED:20240122T141709Z
UID:10088551-1710352800-1710360000@investinangus.com
SUMMARY:Planning & scheduling your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/planning-scheduling-your-online-content-32/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240313T130000
DTEND;TZID=UTC:20240313T160000
DTSTAMP:20260403T181715
CREATED:20240129T113101Z
LAST-MODIFIED:20240129T113101Z
UID:10088634-1710334800-1710345600@investinangus.com
SUMMARY:March Open Age Inclusion Workshop
DESCRIPTION:Age Scotland’s Age Inclusion for Managers workshop is a 3-hour interactive virtual workshop which will provide an opportunity to learn about Age Inclusion and to develop skills around managing difficult conversations. \nThe purpose of the workshops is to: \n• raise awareness of ageism in the workplace and the potential consequences for organisations and individuals \n• explore what you can do as an individual to co-create an age inclusive working environment \n• develop skills in handling challenging workplace conversations around age \nThe workshop will provide you with some research data and ideas for developing your knowledge\, skills and understanding further. There will be time for questions at the end of the session.
URL:https://investinangus.com/event/march-open-age-inclusion-workshop/
CATEGORIES:HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240313T120000
DTEND;TZID=UTC:20240313T130000
DTSTAMP:20260403T181715
CREATED:20240304T110421Z
LAST-MODIFIED:20240304T110421Z
UID:10088802-1710331200-1710334800@investinangus.com
SUMMARY:Accounts and tax - top tips for new businesses
DESCRIPTION:This is an essential event for new business owners\, those starting their own business\, or anyone who finds accounts and tax challenging. It will be conducted via Zoom. \nIn this one-hour session\, Katie Gilmour\, an expert in accounting and taxation\, will demystify the complexities of business finances. This training will provide you with fundamental knowledge and practical tips to manage your business’ financial aspects with confidence. \nKey aspects of the session: \n\nUnderstanding financial statements. Katie will explain the basics of a balance sheet and how it differs from a profit and loss account\, helping you understand the core of business financials.\nTypes of taxation explained. Get clarity on different types of taxes including corporation tax\, VAT\, personal tax\, and PAYE. This knowledge is crucial for legal and efficient business operation.\nProfit versus cash flow. Learn the difference between profit and cash flow\, and why understanding both is vital for your business’ health.\nAvoiding common financial mistakes. Katie will highlight common financial pitfalls that new business owners often encounter and how to avoid them.
URL:https://investinangus.com/event/accounts-and-tax-top-tips-for-new-businesses/
CATEGORIES:Business Start-up,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240313T100000
DTEND;TZID=UTC:20240313T120000
DTSTAMP:20260403T181715
CREATED:20240122T141618Z
LAST-MODIFIED:20240122T141618Z
UID:10088549-1710324000-1710331200@investinangus.com
SUMMARY:Kickstart your Marketing
DESCRIPTION:The workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
URL:https://investinangus.com/event/kickstart-your-marketing-8/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240313T100000
DTEND;TZID=UTC:20240313T120000
DTSTAMP:20260403T181715
CREATED:20240122T141521Z
LAST-MODIFIED:20240122T141521Z
UID:10088547-1710324000-1710331200@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-19/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240312T180000
DTEND;TZID=UTC:20240312T200000
DTSTAMP:20260403T181715
CREATED:20240122T141422Z
LAST-MODIFIED:20240122T141422Z
UID:10088545-1710266400-1710273600@investinangus.com
SUMMARY:Photography for online business
DESCRIPTION:During this webinar you will: \n\nDiscover the basic ‘dos and don’ts’ of taking your own pictures\, editing them and uploading them onto digital platforms.\nSee some real-life examples of posts that demonstrate good\, bad and indifferent use for businesses.
URL:https://investinangus.com/event/photography-for-online-business-33/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240312T160000
DTEND;TZID=UTC:20240312T180000
DTSTAMP:20260403T181715
CREATED:20240122T141334Z
LAST-MODIFIED:20240122T141334Z
UID:10088543-1710259200-1710266400@investinangus.com
SUMMARY:The Basics of Starting a Business
DESCRIPTION:This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan\, start building a set of SMART Goals\, give thought to business skills development and provide a clear path for steps to launch your business. \nYou will also learn about the key considerations when starting a business and what steps you will need to take from legal\, financial and strategic standpoints. \nBy the end of the webinar\, you will have the information required to start building an action plan and be confident about understanding the next steps.
URL:https://investinangus.com/event/the-basics-of-starting-a-business-8/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240312T140000
DTEND;TZID=UTC:20240312T160000
DTSTAMP:20260403T181715
CREATED:20240122T132529Z
LAST-MODIFIED:20240122T132529Z
UID:10088541-1710252000-1710259200@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-14/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240312T140000
DTEND;TZID=UTC:20240312T153000
DTSTAMP:20260403T181715
CREATED:20240129T112835Z
LAST-MODIFIED:20240129T112835Z
UID:10088630-1710252000-1710257400@investinangus.com
SUMMARY:Open age inclusion awareness
DESCRIPTION:Age Scotland’s age inclusion awareness webinar is an hour-long introduction to the topic of age in the workplace. The purpose of the session is to: \n\nraise awareness of ageism in the workplace and the potential consequences for organisations and individuals\nexplore what you can do as an individual to co-create an age inclusive working environment\n\nIt will provide you with some research data and ideas for developing your knowledge\, skills and understanding further. \nThe webinar will be followed by an up to 30 minutes Q&A session with the speaker.
URL:https://investinangus.com/event/open-age-inclusion-awareness-4/
CATEGORIES:HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240312T100000
DTEND;TZID=UTC:20240312T120000
DTSTAMP:20260403T181715
CREATED:20240122T132425Z
LAST-MODIFIED:20240122T132425Z
UID:10088539-1710237600-1710244800@investinangus.com
SUMMARY:Producing engaging online content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nThis session will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/producing-engaging-online-content-31/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240312T090000
DTEND;TZID=UTC:20240313T170000
DTSTAMP:20260403T181715
CREATED:20240117T095527Z
LAST-MODIFIED:20240117T095527Z
UID:10088503-1710234000-1710349200@investinangus.com
SUMMARY:Scottish Tourism Month 2024: The Signature Conference
DESCRIPTION:March is dedicated to Scottish Tourism Month; an opportunity to amplify the voice of the tourism and hospitality industry\, recognising its enormous contribution to Scotland and highlighting the support it needs to overcome the immense challenges it faces to grow sustainably. \nThe flagship event of Scottish Tourism Month\, The Signature Conference\, will explore these themes from Tuesday 12th to Wednesday 13th March 2024 at the P&J Live in Aberdeen \nDelivered as a collaboration between leading industry trade bodies\, The Scottish Tourism Alliance (STA)\, the Association of Scotland’s Self-Caterers (ASSC) and the Association of Scottish Visitor Attractions (ASVA)\, the event is designed to connect\, engage and empower organisations in and related to the sector. \nThe biggest conference of its kind in Scotland\, the event will bring together the leading voices in the industry and beyond to deliver a high-quality programme which will cover: \n\nThe latest trends and insights across travel\, tourism\, hospitality\, food and drink\, the economy and policy.\nUseful information and actionable advice to take into your business\nInspirational stories and relevant examples of innovation\nBest practice and knowledge sharing\n\nProgramme coming soon – early 2024.
URL:https://investinangus.com/event/scottish-tourism-month-2024-the-signature-conference/
LOCATION:P&J Live\, East Burn Road\, Aberdeen\, AB21 9FX\, United Kingdom
CATEGORIES:Networking,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240312T090000
DTEND;TZID=UTC:20240312T100000
DTSTAMP:20260403T181715
CREATED:20240226T152549Z
LAST-MODIFIED:20240226T152549Z
UID:10088762-1710234000-1710237600@investinangus.com
SUMMARY:Getting ready for offshore wind farm constructions - lessons from Scotland
DESCRIPTION:This webinar will cover a few examples of Scotland’s experiences with offshore wind preconstruction works (UXO safe disposal\, surveying\, marine life protection)\, which Poland’s upcoming projects can benefit from.
URL:https://investinangus.com/event/getting-ready-for-offshore-wind-farm-constructions-lessons-from-scotland/
CATEGORIES:Offshore Wind
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240311T140000
DTEND;TZID=UTC:20240311T163000
DTSTAMP:20260403T181715
CREATED:20240304T110300Z
LAST-MODIFIED:20240304T110300Z
UID:10088799-1710165600-1710174600@investinangus.com
SUMMARY:Accessible tourism - welcoming all customers
DESCRIPTION:This half-day training course focuses specifically on customer service for disabled customers\, which also benefits other customer groups. This is the second in a series of inclusive and accessible tourism events. \nParticipants will learn about: \n\nadopting a positive attitude to all customers and anticipating accessibility requirements\nsuccessful communication styles to identify customer needs\nlegal obligations and types of discrimination\n\nThis interactive session will include activities\, exercises\, and discussions. Each participant will receive a guide containing practical tips. Participants also receive a jointly branded VisitScotland / Welcome to Excellence attendance certificate. \nNormally\, a full-day course would cost organisations £950 + VAT for 16 delegate places. However\, ETAG in partnership with VisitScotland are giving 16 businesses the opportunity to attend a condense version of the course\, for a reduced cost of £15 per person. \nPlease note that there are only 16 places available on this training workshop. To allow more businesses the opportunity to be trained\, only one person from each business can sign up to attend. \nThese events are aimed at tourism businesses only who operate on a B2C (business to consumer) or B2B (business to business) basis. \nUnfortunately\, no places are available for intermediaries\, consultants or suppliers of services.
URL:https://investinangus.com/event/accessible-tourism-welcoming-all-customers/
LOCATION:St James Quarter\, Edinburgh\, EH1 3AD
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240311T140000
DTEND;TZID=UTC:20240311T160000
DTSTAMP:20260403T181715
CREATED:20240122T132327Z
LAST-MODIFIED:20240122T132327Z
UID:10088537-1710165600-1710172800@investinangus.com
SUMMARY:The essentials of bookkeeping and what expenses you can claim
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/the-essentials-of-bookkeeping-and-what-expenses-you-can-claim-36/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240311T100000
DTEND;TZID=UTC:20240311T120000
DTSTAMP:20260403T181715
CREATED:20240122T132226Z
LAST-MODIFIED:20240122T132226Z
UID:10088535-1710151200-1710158400@investinangus.com
SUMMARY:Keep your business safe online
DESCRIPTION:Join us to find out how criminals are targeting small businesses online\, the risks you face\, and what you can do to minimise your exposure to online crime. \nThis webinar includes a number of live demos\, covering the following areas: \n\nWhat are the main online threats to your business?\nThe 5 pillars of prevention (Backup\, Malware prevention\, Securing your hardware\, Passwords & Phishing attacks)\nSimple and practical measures you can implement to protect yourself and your business\nBest practice recovery steps for your business if the worst should happen\n\nAs a result of attending this webinar\, you will gain a deeper understanding of the digital threats facing your business and what you need to do to secure your website\, social media and company data from cyber criminals.
URL:https://investinangus.com/event/keep-your-business-safe-online-10/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240309T100000
DTEND;TZID=UTC:20240309T120000
DTSTAMP:20260403T181715
CREATED:20240122T125535Z
LAST-MODIFIED:20240122T125535Z
UID:10088533-1709978400-1709985600@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. \nWe will cover: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-36/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240308T140000
DTEND;TZID=UTC:20240308T160000
DTSTAMP:20260403T181715
CREATED:20240122T125446Z
LAST-MODIFIED:20240122T125446Z
UID:10088531-1709906400-1709913600@investinangus.com
SUMMARY:Build a customer focused business
DESCRIPTION:Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? \nDid you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? \nHaving an effective strategy in place for your business to deliver great customer service is critical for your business. \nWe will cover: \n\nWhy good customer service is critical for business growth\nWhat are the essentials of delivering great customer service and how should this be delivered?\nHow to effectively manage different types of customers and their expectations\nHow\, why\, and when you should measure the service a business delivers\nHow to use the service provided to promote a business and enable growth
URL:https://investinangus.com/event/build-a-customer-focused-business-20/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240307T163000
DTEND;TZID=UTC:20240307T173000
DTSTAMP:20260403T181715
CREATED:20240304T110037Z
LAST-MODIFIED:20240304T110037Z
UID:10088796-1709829000-1709832600@investinangus.com
SUMMARY:Marketing strategy and AI
DESCRIPTION:How can you supercharge your digital marketing strategy with the help of AI in 2024? \nIn today’s evolving digital landscape\, AI is changing the way consumers access and interact with digital tools: from providing increasingly personalised user experiences to the integration of new technology in our everyday apps. \nIn this one-hour short course\, you’ll explore the impact of AI on digital marketing and how to leverage its potential to reach and engage with customers in new ways. \nThis session delves into the cutting-edge tools from Google and others\, and will provide you with actionable insights to implement in your marketing strategy\, with the help of AI. \nIn this session you will learn: \n\nhow AI is changing the marketing landscape and what are the opportunities for marketers\nAI-powered marketing tools you can try\nsupercharging your digital marketing strategy.\n\nThe session is run using YouTube and is 60 minutes long. The course assumes no prior knowledge or experience so there is no pre-reading necessary. There will be opportunity to ask questions during the session. \nThis session is developed by marketing experts at Google as part of the New Fundamentals training series from Google Digital Garage.
URL:https://investinangus.com/event/marketing-strategy-and-ai/
CATEGORIES:Digital Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240307T133000
DTEND;TZID=UTC:20240307T153000
DTSTAMP:20260403T181715
CREATED:20240122T125359Z
LAST-MODIFIED:20240122T125359Z
UID:10088529-1709818200-1709825400@investinangus.com
SUMMARY:Email marketing for business
DESCRIPTION:Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar\, we’ll explore what makes an email campaign effective and ensure you are able to: \n\nSegment your audiences and target them effectively\nCreate a quality marketing email and measure its effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nIdentify the different components of a successful email campaign\, including design\, HTML v text and other formats\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications
URL:https://investinangus.com/event/email-marketing-for-business-34/
CATEGORIES:Digital Marketing
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DTEND;TZID=UTC:20240307T130000
DTSTAMP:20260403T181715
CREATED:20240212T111013Z
LAST-MODIFIED:20240212T111013Z
UID:10088682-1709805600-1709816400@investinangus.com
SUMMARY:Social Media Savvy
DESCRIPTION:Is your Social Media not working for you? Are you not receiving good engagement? \nWould you benefit from a two day Social Media Masterclass\, followed by a hours 1-2-1 consultation with an expert specifically looking at your business? \nYou will learn more about \n\nPlatform Choice and Scheduling of Content\nCrafting Compelling Content\nAcquiring Clients through Social Media\nIncreasing Engagement and Growing Followers\nVisual Content Creation\nHashtag Strategy\nVideo Marketing\nCommunity Building\nInfluencer Collaboration – Dos and Don’ts\nEmerging Trends\nPaid Advertising\nAnalytics and Insights\nMobile Optimisation\n\nAttendees will be tasked with an assignment after the second masterclass. \nThese In Person Masterclasses will take place on Thursday 7 March and Thursday 21 March 10am – 1pm. The Online 1-2-1 Consultation will take place at a time convenient to the attendee. \nWhen registering for this event you are registering for all three sessions.
URL:https://investinangus.com/event/social-media-savvy/
LOCATION:Arbroath Football Club\, Gayfield Park\, Arbroath\, DD11 1QJ
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DTSTART;TZID=UTC:20240307T100000
DTEND;TZID=UTC:20240307T120000
DTSTAMP:20260403T181715
CREATED:20240219T085845Z
LAST-MODIFIED:20240219T085845Z
UID:10088731-1709805600-1709812800@investinangus.com
SUMMARY:A Guide To: Happy and Inclusive Workplaces
DESCRIPTION:Inclusive workplaces can be attractive to current and future employees\, regardless of their diverse backgrounds. \nCultivating an inclusive work culture isn’t just a legal obligation—it’s essential for retaining talent\, enhancing employee satisfaction\, fostering success\, and promoting overall well-being. \nJoin us for a webinar where you’ll gain insights into the essence of inclusion and its distinction from diversity. Learn why nurturing an inclusive workforce is paramount to your organisation’s success and explore the legal frameworks and policies that underpin workplace inclusivity. \nFollowing our Q&A\, Phillippa will share information on the additional support and resources available for you to make positive changes.
URL:https://investinangus.com/event/a-guide-to-happy-and-inclusive-workplaces/
CATEGORIES:HR
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DTSTART;TZID=UTC:20240307T100000
DTEND;TZID=UTC:20240307T120000
DTSTAMP:20260403T181715
CREATED:20240122T125313Z
LAST-MODIFIED:20240122T125313Z
UID:10088527-1709805600-1709812800@investinangus.com
SUMMARY:LinkedIn for business
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool\, you must learn how to use it\, and this webinar gives you expert guidance. \nYou will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand.
URL:https://investinangus.com/event/linkedin-for-business-33/
CATEGORIES:Digital Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240306T160000
DTEND;TZID=UTC:20240306T180000
DTSTAMP:20260403T181715
CREATED:20240122T125159Z
LAST-MODIFIED:20240122T125159Z
UID:10088525-1709740800-1709748000@investinangus.com
SUMMARY:Ready\, Steady\, Grow: How to Expand Your Business
DESCRIPTION:Ready to accelerate your business growth but unsure where to begin? \nLook no further than our Ready Steady Grow workshop focused on accelerating business growth. Led by experienced business advisers\, this session is designed to help you identify your growth potential and create a roadmap for success. \nThrough collaborative discussions with like-minded businesses\, you’ll gain new insights\, tools and knowledge to help support your growth plans. You’ll also walk away with a network of fellow business owners to connect with for ongoing support. \nDon’t miss this opportunity to take your business to new heights!
URL:https://investinangus.com/event/ready-steady-grow-how-to-expand-your-business-11/
CATEGORIES:Business Planning
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240306T140000
DTEND;TZID=UTC:20240306T160000
DTSTAMP:20260403T181715
CREATED:20240122T125025Z
LAST-MODIFIED:20240122T125025Z
UID:10088523-1709733600-1709740800@investinangus.com
SUMMARY:Online Sales: Improve\, develop & make more money
DESCRIPTION:What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon\, neither or both? This webinar will help you decide. \nWe will cover: \n\nFactors to consider when selling online.\nWhat eCommerce options exist\, and the benefits of each\nDifferences in available eCommerce platforms\nBenefits of automation\nKey items to optimise performance
URL:https://investinangus.com/event/online-sales-improve-develop-make-more-money-29/
CATEGORIES:Digital Marketing
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