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X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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TZID:UTC
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TZOFFSETFROM:+0000
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DTSTART:20240101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20251008T100000
DTEND;TZID=UTC:20251008T120000
DTSTAMP:20260403T181040
CREATED:20250908T161230Z
LAST-MODIFIED:20250908T161230Z
UID:10091935-1759917600-1759924800@investinangus.com
SUMMARY:Bookkeeping essentials
DESCRIPTION:At the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated\n\nYou will also receive a workbook on excel to help you manage and monitor costs and sales.
URL:https://investinangus.com/event/bookkeeping-essentials-34/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251008T120000
DTEND;TZID=UTC:20251008T123000
DTSTAMP:20260403T181040
CREATED:20250923T091540Z
LAST-MODIFIED:20250923T091540Z
UID:10092091-1759924800-1759926600@investinangus.com
SUMMARY:Lunch and Learn: Money-saving questions to ask your accountant
DESCRIPTION:Most small business owners only speak to their accountant once a year – when the tax bill lands. By then\, it’s too late to make changes. \nBut if you know the right questions to ask during the year\, you can save money\, improve decision-making and put your business in the best possible position for growth. \nIn this practical 30-minute Lunch and Learn\, award-winning finance trainer Tara Askham will share simple tips to help you stay on top of your cash flow\, understand the key numbers that matter and build the confidence to have better conversations with your accountant. \nTopics covered in this session: \n\nThe key questions to ask your accountant to save money and improve decisions\nThe three essential numbers every business owner should know (and why they matter for loans\, mortgages\, and growth)\nHow to keep on top of your cash flow so there are no surprises
URL:https://investinangus.com/event/lunch-and-learn-money-saving-questions-to-ask-your-accountant/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251008T140000
DTEND;TZID=UTC:20251008T160000
DTSTAMP:20260403T181040
CREATED:20250825T130831Z
LAST-MODIFIED:20250825T130831Z
UID:10091798-1759932000-1759939200@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-38/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251009T100000
DTEND;TZID=UTC:20251009T120000
DTSTAMP:20260403T181040
CREATED:20250825T130950Z
LAST-MODIFIED:20250825T130950Z
UID:10091800-1760004000-1760011200@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses-19/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251009T120000
DTEND;TZID=UTC:20251009T123000
DTSTAMP:20260403T181040
CREATED:20250923T091708Z
LAST-MODIFIED:20250923T091708Z
UID:10092093-1760011200-1760013000@investinangus.com
SUMMARY:Lunch and Learn: Building a food business with creativity and confidence
DESCRIPTION:Join us for an inspiring session in which Dee Omole\, CEO of Dee’s Basement\, explores why your story is just as powerful as your product. \nDiscover how to keep your creative spark alive while navigating the demands of running a business\, and learn how to recognise and grow opportunities that truly let your brand shine. \nWhether you’re building your brand or looking to refresh your vision\, this webinar offers practical insights to fuel both passion and purpose. \nTopics covered in this session: \n\nWhy your story matters as much as your product\nHow to keep your creativity alive while running a business\nHow to spot and nurture opportunities that help your brand shine
URL:https://investinangus.com/event/lunch-and-learn-building-a-food-business-with-creativity-and-confidence/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251010T100000
DTEND;TZID=UTC:20251010T120000
DTSTAMP:20260403T181040
CREATED:20250825T131203Z
LAST-MODIFIED:20250825T131203Z
UID:10091802-1760090400-1760097600@investinangus.com
SUMMARY:Social media essentials: TikTok and Instagram Reels
DESCRIPTION:TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos\, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts)\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms
URL:https://investinangus.com/event/social-media-essentials-tiktok-and-instagram-reels-16/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251010T120000
DTEND;TZID=UTC:20251010T123000
DTSTAMP:20260403T181040
CREATED:20250923T091842Z
LAST-MODIFIED:20250923T091842Z
UID:10092095-1760097600-1760099400@investinangus.com
SUMMARY:Lunch and Learn: Why changing the high-street narrative is vital for success
DESCRIPTION:In this webinar\, Laura Harris from HighStreetPositives will explore why changing the narrative about our high streets is vital for business success\, investment and local engagement. \nUsing survey insights and real-life examples\, she’ll show you how to build pride in your place\, share local good news\, collaborate with fellow enterprises and highlight the high street as a community hub – all to strengthen both your business and your town. \nTopics covered in this session: \n\nWhy narrative matters – understand how perceptions influence local engagement and your business\, with insights from HSP surveys\nBuilding pride in place – practical steps for small businesses to foster community spirit and collaborate with other local enterprises\nMaking high streets experiential\, convenient and community-focused – actionable ways to attract and retain customers while contributing to a vibrant\, valued local high street
URL:https://investinangus.com/event/lunch-and-learn-why-changing-the-high-street-narrative-is-vital-for-success/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251013T103000
DTEND;TZID=UTC:20251013T120000
DTSTAMP:20260403T181040
CREATED:20251008T135243Z
LAST-MODIFIED:20251008T135243Z
UID:10092205-1760351400-1760356800@investinangus.com
SUMMARY:Predicting the future of soil health with AI
DESCRIPTION:Part of the “Envisioning the future of soil health monitoring” series for AI4SoilHealth\, hosted by Soil Association. \nWhat role can AI play in assessing soil degradation\, mapping vulnerabilities\, and identifying the drivers of soil health decline? Can machine learning and process-based models provide reliable insights into Soil Organic Carbon (SOC) dynamics? And how can indicator frameworks be integrated into modelling projects to strengthen our ability to track and safeguard soil health? \nSign up to this free webinar to join leading experts to discuss these topics and learn more about the future of soil science. \nIn this webinar we are joined by AI 4 Soil Health project partners and a member of the European Commission to discuss AI\, modelling and soil health indicator frameworks. The panel will discuss what these methods mean for the future of soil health\, explore challenges and opportunities\, and share lessons learned from applying models across Europe.
URL:https://investinangus.com/event/predicting-the-future-of-soil-health-with-ai/
CATEGORIES:Environment,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251013T120000
DTEND;TZID=UTC:20251013T123000
DTSTAMP:20260403T181040
CREATED:20251008T160146Z
LAST-MODIFIED:20251008T160146Z
UID:10092213-1760356800-1760358600@investinangus.com
SUMMARY:Lunch and Learn: Bringing your business story to life
DESCRIPTION:Storytelling brings the emotional element into the buying process. Knowing how and when to use your story ensures that people hear what you have to say and engage with it. \nIn this webinar\, Bev Hepting will look at how you can incorporate your story into your business marketing and create highly compelling messages in the process. \nTopics covered in this session: \n\nHow to put your story together\nHow to incorporate it into your business message\nHow to deliver your story and message with confidence and clarity
URL:https://investinangus.com/event/lunch-and-learn-bringing-your-business-story-to-life/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251014T100000
DTEND;TZID=UTC:20251014T120000
DTSTAMP:20260403T181040
CREATED:20250908T161337Z
LAST-MODIFIED:20250908T161337Z
UID:10091937-1760436000-1760443200@investinangus.com
SUMMARY:Young person’s guide to starting a business
DESCRIPTION:This webinar will provide you with information\, direction and support on a range of topics\, including: \n\nPlanning (before you start\, & once you are up and running)\n\n\nThe personal benefits of working for yourself\n\n\nHow to make sure your idea is viable and sustainable\n\n\nHow to research your market and market your business\n\n\nHow to identify who your customers are\n\n\nStaffing\n\n\nFunding\n\n\nHow to register and set up – sole trader or a limited company
URL:https://investinangus.com/event/young-persons-guide-to-starting-a-business-6/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251014T120000
DTEND;TZID=UTC:20251014T123000
DTSTAMP:20260403T181040
CREATED:20251008T160306Z
LAST-MODIFIED:20251008T160306Z
UID:10092215-1760443200-1760445000@investinangus.com
SUMMARY:Lunch and Learn: Leaning into adversities to make your brand stronger
DESCRIPTION:Many businesses don’t survive “shock events” (global pandemics\, heavy flooding\, recessions and so on). So what helps those that do survive them to keep going? \nIn this Lunch and Learn\, Adrian Ashton will share insight into how he’s managed to keep his business afloat in the face of ongoing crises that would’ve forced most other businesses to wind up. And he’ll explain how to apply these lessons to any enterprise. \nTopics covered in this session: \n\nHow not to lose clients when dealing with challenges\nHow to approach recreating your business model\nHow you can use crises to help strengthen your brand
URL:https://investinangus.com/event/lunch-and-learn-leaning-into-adversities-to-make-your-brand-stronger/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251015T100000
DTEND;TZID=UTC:20251015T120000
DTSTAMP:20260403T181040
CREATED:20250908T161840Z
LAST-MODIFIED:20250908T161840Z
UID:10091939-1760522400-1760529600@investinangus.com
SUMMARY:Business expenses – What can I claim
DESCRIPTION:This webinar focuses on the main areas of spend that many businesses might incur\, and provides a detailed and HMRC backed overview of what can and should be claimed. \nThis webinar will cover: \n\nWhat constitutes a business expense\nThe HMRC rules around business expenses\nWhat you can claim and more importantly what you cannot when submitting an accurate tax return\nThe main expenses that are claimable\, what can be claimed and how they should be calculated
URL:https://investinangus.com/event/business-expenses-what-can-i-claim/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251015T120000
DTEND;TZID=UTC:20251015T123000
DTSTAMP:20260403T181040
CREATED:20251008T160423Z
LAST-MODIFIED:20251008T160423Z
UID:10092217-1760529600-1760531400@investinangus.com
SUMMARY:Building a finance stack that grows with your business
DESCRIPTION:Expanding globally starts with the right systems in place. \nMany founders choose low-cost finance tools early on. It works for a while. But as the business grows\, those tools often fall short – leading to messy migrations and delays. \nIn this session\, we’ll hear from Tannah Matus\, CFO at Secret Food Tours. He’ll share how he’s built finance systems that scale\, support global operations and connect smoothly with tools like Xero\, NetSuite and Shopify. \nTannah will also answer questions based on real challenges small businesses face when expanding into new markets – drawing from his own experience and from the wider community. \nIf you’re thinking about growing internationally\, this conversation will help you plan ahead and avoid common roadblocks. \nTopics covered in this session: \n\nThe essential tools for early-stage vs scaling-stage businesses\nHow to avoid painful migrations later on\nReal examples from founders and leaders\nHow Airwallex integrates with accounting and e-commerce software
URL:https://investinangus.com/event/building-a-finance-stack-that-grows-with-your-business/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251015T130000
DTEND;TZID=UTC:20251015T150000
DTSTAMP:20260403T181040
CREATED:20250908T162046Z
LAST-MODIFIED:20250908T162046Z
UID:10091941-1760533200-1760540400@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-23/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251016T120000
DTEND;TZID=UTC:20251016T123000
DTSTAMP:20260403T181040
CREATED:20250923T092012Z
LAST-MODIFIED:20250923T092012Z
UID:10092097-1760616000-1760617800@investinangus.com
SUMMARY:Lunch and Learn: Unlocking the power of video to scale your business
DESCRIPTION:Think creating professional video is too complicated or costly? \nJoin this Lunch and Learn to discover how easy it can be to produce stand-out content with zero editing experience and hear why video should be a core part of your brand strategy. \nVideo is the storytelling medium of choice\, delivering up to 20 times more engagement than other formats. Yet many businesses struggle with the perception that it requires expensive tools or advanced skills. \nIn this session with video editor Tim Chaffee\, you’ll learn how to overcome those barriers and create professional-looking videos quickly\, affordably and with ease. \nTopics covered in this session: \n\nHow to build brand visibility with video storytelling\nHow to create high-quality content using next-gen\, browser-based tools\nHow to collaborate with your team to streamline production and scale output
URL:https://investinangus.com/event/lunch-and-learn-unlocking-the-power-of-video-to-scale-your-business/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251016T140000
DTEND;TZID=UTC:20251016T143000
DTSTAMP:20260403T181040
CREATED:20250825T140709Z
LAST-MODIFIED:20250825T140709Z
UID:10091822-1760623200-1760625000@investinangus.com
SUMMARY:VisitScotland bitesize webinars: Optimise your website with UX fundamentals
DESCRIPTION:Want to make your tourism website easier and more enjoyable for your visitors? \nIn this introductory UX (User Experience) webinar\, you’ll learn simple\, practical tips to understand what your users really need\, so your site feels welcoming and easy to navigate. \nIdeal for tourism businesses looking for an easy introduction to website optimisation.
URL:https://investinangus.com/event/visitscotland-bitesize-webinars-optimise-your-website-with-ux-fundamentals/
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251017T120000
DTEND;TZID=UTC:20251017T123000
DTSTAMP:20260403T181040
CREATED:20251008T160556Z
LAST-MODIFIED:20251008T160556Z
UID:10092220-1760702400-1760704200@investinangus.com
SUMMARY:Lunch and Learn: How to set healthy tech boundaries at home and work
DESCRIPTION:Juggling client demands\, content creation and monitoring your child’s screen time is the modern parent’s triathlon. \nLed by Nicola Millington\, this hands-on Lunch and Learn will equip you with a concrete framework to handle the specific online challenges you face. Nicola will move from theory to practice\, giving you scripts\, tools and routines you can implement immediately. \nReclaim your time\, protect your mental energy and build your business from a place of calm confidence. \nTopics covered in this session: \n\nThe 5-minute troll triage: A step-by-step flowchart for assessing and responding to (or ignoring) negative online engagement without it ruining your day.\nDesigning your digital perimeter: Learn how to configure privacy settings\, use content filters and establish “digital-free zones” in your home to protect your family’s peace.\nThe family media agreement co-created by an entrepreneur: A practical framework for creating a set of online rules with your children\, fostering trust and open communication instead of control and secrecy.
URL:https://investinangus.com/event/lunch-and-learn-how-to-set-healthy-tech-boundaries-at-home-and-work/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251020T100000
DTEND;TZID=UTC:20251020T123000
DTSTAMP:20260403T181040
CREATED:20251003T140952Z
LAST-MODIFIED:20251003T140952Z
UID:10092136-1760954400-1760963400@investinangus.com
SUMMARY:#MadeOnAMobile
DESCRIPTION:Do you watch videos on YouTube\, TikTok\, Instagram or LinkedIn and wonder… should I be doing that too? \nIf you want to promote your business\, share your story\, or build your brand\, video is a powerful way to connect. This two-part workshop will show you how to create authentic\, engaging content\, using just your phone. \nSession 1: Filmmaking Foundations (Online via Zoom) \nStart with the essentials that will shape everything you create: \nPlan and structure your story\nCompose compelling shots\nEdit video clips with sound\, titles and transitions\, all on your mobile device\nVideo is the only format where your audience can hear your voice\, see your face\, and feel your passion\, even when you’re not in the room. \nWhether you use Apple or Android\, you’ll leave with the confidence to shoot and edit creative content that truly connects. \nThis is a two part event. When you book the first session you are also booking session 2 on 23rd October at Arbroath Football Club from 10am – 4.30pm\, where you’ll get hands-on experience with interview techniques and learn how to share your finished video across social media and the web\, ensuring it reaches and resonates with the right audience.
URL:https://investinangus.com/event/madeonamobile/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251020T120000
DTEND;TZID=UTC:20251020T123000
DTSTAMP:20260403T181040
CREATED:20251008T160721Z
LAST-MODIFIED:20251008T160721Z
UID:10092222-1760961600-1760963400@investinangus.com
SUMMARY:Lunch and Learn: Why sleep is a performance tool\, not a luxury
DESCRIPTION:In this practical session\, health and performance coach Michelle Flynn will explore why sleep is critical to health\, focus and resilience – especially for busy professionals. \nYou’ll learn how poor sleep affects performance\, the common habits that quietly sabotage rest and simple\, science-backed strategies to improve both the quality and quantity of your sleep. \nThe session is designed to leave you with realistic tools you can apply immediately to boost energy\, productivity and wellbeing. \nTopics covered in this session: \n\nHow quality sleep boosts focus\, decision-making\, resilience and energy levels in both business and life\nHow to spot and fix the hidden things that disrupt sleep\nPractical strategies to improve both the quality and quantity of sleep – without complicated routines\nRealistic changes small business owners can implement immediately to protect their health\, avoid burnout and perform at their best
URL:https://investinangus.com/event/lunch-and-learn-why-sleep-is-a-performance-tool-not-a-luxury/
CATEGORIES:Wellbeing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251020T120000
DTEND;TZID=UTC:20251020T140000
DTSTAMP:20260403T181040
CREATED:20250908T162210Z
LAST-MODIFIED:20250908T162210Z
UID:10091943-1760961600-1760968800@investinangus.com
SUMMARY:How to write funding applications
DESCRIPTION:Securing funding can be a game-changer — but writing a strong application takes more than just filling out forms. \nThis webinar will offer tools and insights to help improve your chances of a successful application\, including: \n\nClarifying and communicating your funding need\nBuilding a persuasive business case with clear objectives and costings\nUnderstanding your funder’s priorities and tailoring your language\nPresenting evidence that demonstrates impact and credibility\nAvoiding common mistakes that lead to rejection\nStructuring your application for clarity and relevance
URL:https://investinangus.com/event/how-to-write-funding-applications-9/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251021T103000
DTEND;TZID=UTC:20251021T120000
DTSTAMP:20260403T181040
CREATED:20250806T162739Z
LAST-MODIFIED:20250806T162739Z
UID:10091682-1761042600-1761048000@investinangus.com
SUMMARY:THRIVE+ : Food & Drink Legislation and Labelling
DESCRIPTION:Session 1: Tuesday 21 October \n\n\n\n\nSession 2: Tuesday 28 October \nThis event is part of a series of THRIVE+ skills development events delivered by experienced industry trainers. \nThis 2-session training webinar will be delivered by industry experts and will cover the following key topics: \n\nFood labelling required on front and back of pack (including ingredient declaration\, nutrition information)\nLegislation vs guidance\nFood safety act\nFood safety management system (HACCP\, TACCP and VACCP)\nFood allergens\nHealth claims\nNovel food list\n\nThis package is aimed at food and drink entrepeneurs throughout the UK and food industry professionals looking to expand their food legislation and labelling expertise (Technical\, NPD\, sales\, marketing\, food production). \nThere will be a Q&A section at the end of each session.
URL:https://investinangus.com/event/thrive-food-drink-legislation-and-labelling/
CATEGORIES:Food & Drink
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251021T130000
DTEND;TZID=UTC:20251021T170000
DTSTAMP:20260403T181040
CREATED:20251008T100554Z
LAST-MODIFIED:20251008T100554Z
UID:10092150-1761051600-1761066000@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-44/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251022T100000
DTEND;TZID=UTC:20251022T110000
DTSTAMP:20260403T181040
CREATED:20250929T122114Z
LAST-MODIFIED:20250929T122114Z
UID:10092118-1761127200-1761130800@investinangus.com
SUMMARY:Using Food Tourism to Power Scotland’s Culinary Identity
DESCRIPTION:Scotland’s food and drink are among its greatest assets. And when thoughtfully developed\, they can become powerful drivers of economic growth\, community pride\, and environmental sustainability. \nThis webinar\, based on Crafting Your Taste of Place by Erik Wolf\, Executive Director\, World Food Travel Association\, will explore how food tourism can help your region stand out and thrive. \nTailored to Scotland’s producers\, suppliers\, and tourism stakeholders\, the session offers practical guidance for turning local food culture into unforgettable visitor experiences that benefit businesses and communities alike. \nWhether your area is already on the map or emerging\, discover how to harness your culinary identity to its full potential.
URL:https://investinangus.com/event/using-food-tourism-to-power-scotlands-culinary-identity/
CATEGORIES:Food & Drink,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251022T100000
DTEND;TZID=UTC:20251022T120000
DTSTAMP:20260403T181040
CREATED:20250908T162312Z
LAST-MODIFIED:20250908T162340Z
UID:10091945-1761127200-1761134400@investinangus.com
SUMMARY:Accounting for Limited Companies
DESCRIPTION:This webinar is designed to outline the key accounting and statutory reporting requirements for a limited company and explain the main differences between operating as a sole trader versus a limited company. \nWe’ll cover: \n\nAdvantages and disadvantages of setting up as a limited company\nCompany set-up\nAccounting requirements\nRecord keeping and employing staff\nPaying directors and shareholders\nCorporation Tax\nVAT\nSoftware\nManagement accounts\nIncorporation\n\nBy the end of the webinar you should have a solid basis of deciding if a limited company is the correct structure for your business\, and have an understanding of what is involved in accounting for a limited company.
URL:https://investinangus.com/event/accounting-for-limited-companies/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251022T120000
DTEND;TZID=UTC:20251022T130000
DTSTAMP:20260403T181040
CREATED:20251008T160954Z
LAST-MODIFIED:20251008T160954Z
UID:10092226-1761134400-1761138000@investinangus.com
SUMMARY:Social media marketing update: October 2025
DESCRIPTION:Boost your social media skills with our free October update! \nThis online event is ideal for social media managers\, small business owners\, and marketing professionals looking to stay ahead of the latest trends. \nWhat to expect: \n\nTop trends and insights: Explore the latest social media trends\, B2B and B2C strategies\, and tools that are shaping the industry in 2025.\nLive demonstrations and best practice examples: See real-life case studies and demonstrations from leading brands\, showing you what’s working now.\nExpert-led sessions: Gain actionable insights from Alison Battisby\, social media expert and founder of Avocado Social.
URL:https://investinangus.com/event/social-media-marketing-update-october-2025/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251022T140000
DTEND;TZID=UTC:20251022T160000
DTSTAMP:20260403T181040
CREATED:20250825T131454Z
LAST-MODIFIED:20250825T131454Z
UID:10091804-1761141600-1761148800@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding customers and competitors)\nDeveloping your brand and tone of voice\nPlanning your content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-43/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251022T180000
DTEND;TZID=UTC:20251022T200000
DTSTAMP:20260403T181040
CREATED:20250825T131559Z
LAST-MODIFIED:20250825T131559Z
UID:10091806-1761156000-1761163200@investinangus.com
SUMMARY:Social media essentials: Instagram
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools\nBest practice profiles\, and some strategies to help your business stand out from the crowd\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels
URL:https://investinangus.com/event/social-media-essentials-instagram-18/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251023T093000
DTEND;TZID=UTC:20251023T103000
DTSTAMP:20260403T181040
CREATED:20250908T163959Z
LAST-MODIFIED:20250908T163959Z
UID:10091958-1761211800-1761215400@investinangus.com
SUMMARY:Thorntons Webinar - Data Records\, Retention & Secure Disposal
DESCRIPTION:The ICO’s recent £18000 penalty against Birthlink\, a Scottish charity\, in relation to destruction of a large volume of personal records highlighted the importance of ensuring compliance with the basic principles of good data governance\, clear retention timeframes and secure disposal. \nIt serves as a reminder that a personal data breach is broadly interpreted and includes destroying personal data when it ought not to have been.  Organisations must have in place clear processes and procedures to manage records and personal data in them to avoid personal data breaches as well as the human impact mismanagement can have. \nJoin Morgan O’Neill and Loretta Maxfield to explore the requirements and benefits associated with record keeping\, retention and secure disposal methods and a practical outlook of how organisations may wish to implement these.
URL:https://investinangus.com/event/thorntons-webinar-data-records-retention-secure-disposal/
CATEGORIES:Data Protection
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251023T100000
DTEND;TZID=UTC:20251023T160000
DTSTAMP:20260403T181040
CREATED:20250825T145929Z
LAST-MODIFIED:20250825T145929Z
UID:10091828-1761213600-1761235200@investinangus.com
SUMMARY:Employing staff\, introducing a manager and building your team
DESCRIPTION:Join Scotland’s Agritourism Monitor Farms Programme for a talk from Core Community Group members Tom and Sarah Parker as they share their real-world experience of successfully introducing a new manager into their business. Discover what worked\, what they learned\, and how they made the transition seamless for their staff and customers. \nWhether you’re considering hiring your first manager or looking to strengthen your leadership structure\, this session offers practical tips on how to employ the right people and build a strong\, capable team.
URL:https://investinangus.com/event/employing-staff-introducing-a-manager-and-building-your-team/
LOCATION:Bowmuir Farm Holidays\, Bowmuir Farm\, Biggar\, ML11 8LX
CATEGORIES:HR,Recruitment,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251023T120000
DTEND;TZID=UTC:20251023T123000
DTSTAMP:20260403T181040
CREATED:20251008T160836Z
LAST-MODIFIED:20251008T160836Z
UID:10092224-1761220800-1761222600@investinangus.com
SUMMARY:Lunch and Learn: Understanding your pension ahead of Budget day
DESCRIPTION:Understand your pension now – be ready for Budget day. \nThe Autumn Budget often reshapes pensions\, tax and investments. Knowing exactly what you have today means you can prepare calmly\, without reacting irrationally to headlines or fear. \nTopics covered in this session: \n\nHow pensions really work\nHow much you will need for a comfortable retirement\nThe smartest ways to save using a limited company\nThe role of cash flow modelling in long-term planning
URL:https://investinangus.com/event/lunch-and-learn-understanding-your-pension-ahead-of-budget-day/
CATEGORIES:Finance
END:VEVENT
END:VCALENDAR